Nike Essays (Examples)

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Nike omen's Case
Nike's Global omen's Fitness Business: Driving Strategic Integration Case Study

Need for Organizational Change

Business Case

Kotter's 8 Step Model for Change

Create Urgency

Build the Change Team

Create a Vision for the Change

Communicate the Vision

Remove Obstacles

Create Short-Term ins

Build on the Change and Anchor the Changes in the Corporate Culture

Other conditions for change.

Need for Organizational Change

It became evident to many executives at Nike that women had evolving needs that were not being met under their traditional model. Previously the company was more focused on the in male dominated segments and was said to cater to testosterone. The products that were offered women were generally modified versions of the men's line despite women having significantly different biophysical and usage needs than men. For example, running shoes are not practical for practicing yoga. Furthermore, Nike realized that women in the U.S. alone spend nearly seven trillion dollars annually and the products in the women's fitness category….

Nike Case Study
Scenario which Sparked Change

The scenario which sparked the need for change was the sheer success of Nike as a brand for athletic apparel, athletic shoes and equipment. However, this was a success that company experience only in terms of men and menswear. "According to Mindy Grossman, the company's former vice president of global apparel, 'some of the issues in the past was that there was a faction in the company that felt if we were successful in the women's business, it would erode our men's business and we would lose some of our testosterone'" (Nike case study). Thus, there was an overwhelming feeling that while the company was an accepted, trusted and popular brand, they were only successful with one-half of the population -- and there was a sense of reluctance to attempt to even try to be successful with women, for fear of losing the male consumers….


Customer Analysis

The customers to which Nike will be marketing its new product are women who are interested in the skinny jeans look and also who are interested in being athletic. Not all women are athletes, but many of them are interested in looking fit and trim. Because they want to maintain a healthy weight and look nice for themselves and others, and because they wish to remain hip and trendy, skinny jeans are a good choice for them.

Market-Product Focus

Marketing and Product Objectives

The main objectives for the product and its marketing are as follows:

Locate the appropriate target market

Showcase the product in relation to other skinny jeans already on the market for women today

Use the brand recognition already seen by Nike to ensure that the target market sees the value and quality in the new skinny jeans

Become a part of the skinny jeans market in a way that quickly becomes and remains….

Nike: Financial Analysis
The relevance of analyzing the financial stability and health of an entity cannot be overstated especially when it comes to the determination of the future performance of the concerned entity. This text undertakes an in-depth financial analysis of Nike, a well-known footwear, equipment, and apparel designer.

In seeking to conduct an in-depth analysis of Nike, I will amongst other things describe the company and its operations in significant detail, evaluate its vulnerability to financial threats, identify and discuss its financial trends, and discuss how its stock is likely to perform going forward. It is important to note that as I seek to further evaluate the financial performance of Nike, I will also rope in Skechers USA, Inc. A comparison of the two companies in this analysis will help in determining how well Nike is performing in its industry. A Nike competitor, Skechers happens to be in the same industry….

Nike's Business Strategy in ikert and Christensen's "Nike (A)"
In the 1970s Nike developed a strategy that broadened its base from specialized athletic footwear to popular consumer-based fashion footwear. By the 1980s Nike foot apparel had dominated the market, appearing on the feet of everyone from American youths to Olympic runners. Nike's strategy was to combine serious technology with the popular taste for casual wear and comfort. As David C. ikert and C. oland Christensen report, "unning was never the lifeblood of running shoe sales. Comfort was" (ikert, Christensen 1990:3). This paper will analyze Nike's strategy and show why it has been successful.

The Nike Strategy

Nike's 1970s strategic rise from 1960s obscurity was based on the fact that a new market was opening in American culture. The new market had precise parameters: "comfort and appearance formed the basis of the 'ath-leisure' segment of the market" (ikert, Christensen 1990:3) and Nike produced a….

Therefore, it is important to use external sources of innovation. In addition to this, companies must take into consideration the fact that some of the best solution can be found in their external environment.
The costs associated with the company's activity are significantly affected by its open innovation strategy (OPINET, 200). This is because this strategy leads to reduced costs of the research and development process. By collaborating with other companies, Nike also shares the costs of innovation (OECD, 2008). This is an important factor that can help Nike reduce the price of products, which can be used in order to attract a higher number of customers. In addition to this, Nike's research and development process can be increased. This leads to expanded innovation activities that can determine the improved production that Nike requires in order to create competitive advantage.

There are also other important advantages determined by open innovation. This….

Nike
Financial Analysis

Nike earned a net income of 2.133 billion in fiscal 2011 on revenues of $20.862 billion. A trend analysis of the income statement shows that net income grew 9.7% in FY 2011, whereas the net income grew by 11.8%. In the previous year (FY2010), Nike's revenue actually declined by 0.8%, while the net income increased by 28.2%. The performance over the past two years indicates that Nike has faced some trouble growing its revenues, but has made up for that with stronger cost controls. The common size income statement reveals where these improvements are found. It was not in the cost of sales which ranged between 53.7% in FY2010 to 55.1% in FY2009. The difference was in the company's "demand creation expense" (aka marketing), which fell from 12.3% of revenue in FY2010 to 11.7% in FY2011, a difference of $118, which is most of the difference between the net….

Nike Inc
PAGES 3 WORDS 1008

Nike Inc., founded by Phil Knight and Bill Bowerman in 1962 was partnered under the name, Blue ibbon Sports (Carbasho & Greenwood Press (Westport, Conn.), 2010, p. 25). Back then their motto was to dispense affordable high-quality athletic shoes to Americans buyers in an effort to disrupt Germany's control of the domestic industry. From there the company has grown to what it is now, a name synonymous wit sneakers and athletic gear. And with it has developed a human capital recruitment philosophy based on fitness and athletics where employees feel the team spirit and being a part of a team. Their methods and techniques often include allowing employees an extra half hour for their lunch break to get in a workout. Their motto is promoting not just a product, but a lifestyle that they also want to see in their employees.
The now famous "Just Do It" mantra of Nike is….

Nike: 1. The facts of the situation are that Nike has faced considerable criticism for its use of foreign contractors, because those contractors operate in low-wage countries. Unions and activists -- the former at least has a dog in the fight -- are behind the P problems for Nike. However, Nike has begun to pay more attention to its practices, resulting in a much better reputation for ethics.
There are many different stakeholders. Internal to Nike are the company's managers, employees, shareholders and channel partners. External stakeholders include the employees of the suppliers, the customers, government, environment and the labor unions would like to include themselves here although it is hard to see how activist groups have a legitimate claim to stakeholdership.

The underlying driver for the unions is opposition to outsourcing overseas, because this reduces their workforce and therefore dues. Their motivation is strictly financial. For activists, the motivation is usually….

Nike's Strategic And Financial Position Analysis
Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the track and field coach at the University of Oregon. The two appear to be a natural fit as each hailed from a background that would appreciate the underlying design that goes into creating a quality running shoe.

Nike's global operations in aggregate employ a number greater than 30,000 employees throughout a range of services and job functions. A fraction of that aggregate is employed at the company headquarters in Beaverton, Oregon. According to www.nikebiz.com, "Nike employes more than 36,000 people globally. Our Nike World Headquarters located in Beaverton, Oregon is home to more than 7,000 employees. For the fiscal year ending May 31, 2010, we reported revenues of $19.0 billion." (www.nikebiz.com/company_overview/facts.html)

The Nike Mission Statement

"To bring inspiration and innovation to ever athlete in….


he case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways.

he main purpose of the report is to inform the reader about the general facts at Nike in 2003 as well as the forces which marked its past. It is basically addressed to the general and unspecialized reader, and it is insufficient in information to be considered a specialized report. herefore, if the reader desires more data, he will have to consult other sources as well. For instance, the present case offers limited information about the company's financial highlights for 2003. hen, it fails to offer an analysis of the company's stock performance….

The industry must become more transparent, and open to public as well as market scrutiny. The veil of secrecy and silence that these industries have been hiding under must be exposed, and no secrets allowed remaining within the four walls of the sweatshops. One could even create a system whereby workers and communities would be able to speak in the same language, and therefore, communicate better with each other through their own organizations and associations. If one could take all these steps, then these could well prove to be the best global solution to the problem of sweatshops and cheap labor and exploitation under the name of the organization. (O'ourke, 2001)
eferences

Akst, Daniel. (2001) "Working Conditions of Nike Contract Workers" NCPA Trade Issues.

etrieved 26 September, 2007 at http://www.ncpa.org/pd/trade/pd030601g.html

Churchwell, Cynthia. (2003, Dec) "The New Global Business Manager." etrieved 26 September, 2007 at http://hbswk.hbs.edu/item/3827.html

Frenkel, Michael; Hommel, Ulrich; udolf, Markus; Dufey, Gunter. (2005)….


n assessing knowledge management at Nike, the strengths inherent in their culture and putting a high value on tacit and implicit knowledge sharing are shown in how well integrated new product development, innovation, marketing and supply chain at the corporate level are. Yet the company falters in the areas of supply chain knowledge management and knowledge transfer into retail channels. These two areas of the greatest weakness to Nike require a redefinition of how the company's enterprise knowledge management 9 EKM) strategy is managed, specifically in the area of knowledge transfer.

Defining an Enterprise Knowledge Management Framework at Nike

The development of a knowledge management framework for Nike needs to take into account the process areas where the company excels today, which include innovation, new product development, advertising, branding and marketing while recognizing that the company struggles in supply chain management and retail operations. Defining a knowledge management model needs to also….

This strategy of customization increases sales and profits per pair of shoes produced.
Successful Acquisitions and Partnerships

Nike acquired Official Starter Properties and Official Starter in later 2004. These two entities were the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands (a line of athletic apparel, footwear and accessory products for the value retail channel). These two acquisitions and more like them are providing Nike with a broadened product strategy and the ability to better compete globally.

Threats

Launch of new technology marketing strategies and products by competitors

Nike faces significant competition from its two closest competitors, Adidas and eebok, which recently released technologically superior footwear products. In Adidas continues to be the more active of the competitors, releasing Adidas 1, which is innovative in that it re-adjusts the shoe to the customer's foot depending on their size,….

At the creative and design level however, there were numerous benefits and they materialized in a significantly higher know-how, expertise and innovative ideas. The company has also strived to increase organizational efficiency, which not only improved the organizational design, but also generated customer value.
d) Nike new product portfolio and brand management strategies

Nike's development and continuous appeal to the audience has been based -- to an extensive degree -- on its product portfolio and brand strength strategies. The company has strived to develop new products, which materialized in an increased ability to appeal to wider customer markets. Additionally, it has also strengthened the brand to consolidate the customer appeal, and to assign the Nike products a significance other than that of their functionality.

elative to improvements, these could occur in the sense of adding new features which better adapt to modern day necessities. Nike could for instance implement a brand approach….

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5 Pages
Case Study

Business

Nike Case Study Nike's Global Women's Fitness Business Driving Strategic Integration

Words: 1482
Length: 5 Pages
Type: Case Study

Nike omen's Case Nike's Global omen's Fitness Business: Driving Strategic Integration Case Study Need for Organizational Change Business Case Kotter's 8 Step Model for Change Create Urgency Build the Change Team Create a Vision for the…

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5 Pages
Case Study

Business - Advertising

Nike Case Study Nike's Global Women's Fitness Business Driving Strategic Integration

Words: 1577
Length: 5 Pages
Type: Case Study

Nike Case Study Scenario which Sparked Change The scenario which sparked the need for change was the sheer success of Nike as a brand for athletic apparel, athletic shoes and equipment.…

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16 Pages
Marketing Plan

Business - Advertising

Nike Women Sporty Jeans Marketing

Words: 5060
Length: 16 Pages
Type: Marketing Plan

Customer Analysis The customers to which Nike will be marketing its new product are women who are interested in the skinny jeans look and also who are interested in being…

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6 Pages
Research Paper

Business

Nike Financial Analysis the Relevance of Analyzing

Words: 2801
Length: 6 Pages
Type: Research Paper

Nike: Financial Analysis The relevance of analyzing the financial stability and health of an entity cannot be overstated especially when it comes to the determination of the future performance of…

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5 Pages
Essay

Sports

Nike's Business Strategy in Rikert and Christensen's

Words: 1431
Length: 5 Pages
Type: Essay

Nike's Business Strategy in ikert and Christensen's "Nike (A)" In the 1970s Nike developed a strategy that broadened its base from specialized athletic footwear to popular consumer-based fashion footwear. By…

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8 Pages
Essay

Business

Nike's Open Innovation Strategy Nike

Words: 2508
Length: 8 Pages
Type: Essay

Therefore, it is important to use external sources of innovation. In addition to this, companies must take into consideration the fact that some of the best solution can…

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10 Pages
Essay

Business

Nike Financial Analysis Nike Earned a Net

Words: 2653
Length: 10 Pages
Type: Essay

Nike Financial Analysis Nike earned a net income of 2.133 billion in fiscal 2011 on revenues of $20.862 billion. A trend analysis of the income statement shows that net income grew…

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3 Pages
Essay

Business

Nike Inc

Words: 1008
Length: 3 Pages
Type: Essay

Nike Inc., founded by Phil Knight and Bill Bowerman in 1962 was partnered under the name, Blue ibbon Sports (Carbasho & Greenwood Press (Westport, Conn.), 2010, p. 25). Back…

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8 Pages
Term Paper

Business - Ethics

Nike 1 The Facts of the Situation

Words: 2720
Length: 8 Pages
Type: Term Paper

Nike: 1. The facts of the situation are that Nike has faced considerable criticism for its use of foreign contractors, because those contractors operate in low-wage countries. Unions and…

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22 Pages
Capstone Project

Business

Nike's Strategic and Financial Position Analysis

Words: 5968
Length: 22 Pages
Type: Capstone Project

Nike's Strategic And Financial Position Analysis Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the…

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3 Pages
Term Paper

Business

Nike the Business Case Written

Words: 882
Length: 3 Pages
Type: Term Paper

he case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real…

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4 Pages
Term Paper

Business

Nike in Today's Increased Globalization

Words: 1511
Length: 4 Pages
Type: Term Paper

The industry must become more transparent, and open to public as well as market scrutiny. The veil of secrecy and silence that these industries have been hiding under…

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10 Pages
Research Paper

Business - Management

Nike Knowledge Management Nike Nyse nke

Words: 2900
Length: 10 Pages
Type: Research Paper

n assessing knowledge management at Nike, the strengths inherent in their culture and putting a high value on tacit and implicit knowledge sharing are shown in how well integrated…

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12 Pages
Term Paper

Business

Nike Company Profile Analyzing the

Words: 3132
Length: 12 Pages
Type: Term Paper

This strategy of customization increases sales and profits per pair of shoes produced. Successful Acquisitions and Partnerships Nike acquired Official Starter Properties and Official Starter in later 2004. These two…

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3 Pages
Case Study

Business

Nike Case Situation Synopsis Nike

Words: 874
Length: 3 Pages
Type: Case Study

At the creative and design level however, there were numerous benefits and they materialized in a significantly higher know-how, expertise and innovative ideas. The company has also strived…

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