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What is Online?

The topic of "online" as an area of academic study sits at the intersection of technology, business, and communication, making it relevant across disciplines such as information technology, marketing, management, and education. What makes it academically compelling is the way internet-enabled environments have reshaped how companies operate, how consumers behave, and how services are delivered. Courses in e-commerce, digital marketing, business strategy, and information security all treat online systems as central objects of analysis, pushing students to examine how technology transforms traditional models of organization and exchange.

The papers archived on this topic reflect a broad range of approaches. Business-focused essays examine how companies like Walmart and Nordstrom leverage internet platforms to reach customers and refine marketing strategies. Case studies explore strategy implementation, corporate social responsibility, and organizational structure in digitally connected markets. Other papers take a comparative approach, weighing the benefits and drawbacks of online teaching against traditional instruction, or analyzing challenges that emerge in hybridized environments where physical and digital operations overlap. Information security and assurance also appears as a distinct angle, addressing the risks that accompany internet-dependent business models.

A strong essay on this topic should establish a focused thesis that connects a specific online context — such as consumer behavior, service delivery, or security — to a clearly defined argument rather than surveying the internet broadly. Evidence drawn from company behavior, market dynamics, or documented policy tends to carry the most weight. The most common pitfall is treating "online" as self-explanatory; effective essays define exactly which digital environment or practice they are analyzing and explain why it matters within a particular industry or field.

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Research Paper Doctorate
Executive Compensation Programs: Structure and Components
Executive Compensation Programs and Incentives
Paper Undergraduate
Argos Internet Marketing Strategy: Multi-Channel Retail Analysis
The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011) It was reported in April 2011 that Argos online and mobile application based sales in combination with customer TV orders, "hit nearly half of the company's total revenue, delivering £1.9 billion in the last year." (CIO, 2011) Argos was reported to be the second largest Internet retailer in the UK after Amazon and to have had "400 million website visits in the past year." (CIO, 2011)
Research Paper Doctorate
Gender, Race, and Editorial Politics in Ron Howard's The Paper
¶ … inner workings of a fictitious New York daily newspaper, the Sun. "The Sun: It Shines for All," reads the sign atop the New York Sun's office building. The staff of the Sun is a varied bunch, including protagonist…
Paper Undergraduate
Webvan Online Grocery Case Analysis: Strategy & Failure
This analysis will consider the Webvan strategy and its market position to serve as a basis for recommendations to Webvan's management team. Webvan was once the largest online grocery enterprise in the United States. However it is now considered a classic large investment failure despite the fact that the total industry volume was over one billion dollars per year while the online segment was over two hundred million dollars annually. Webvan failed to live up to its expectation despite the large amount of capital it had at its disposal. Webvan began in 1998 as an innovative business idea that excited and drew support from investors already caught up in the dot-com phenomenon. However, the company finally botched the opportunity to attract and develop a customer base large enough to justify the large investments it made in the development of technology systems and elaborate distribution warehouses.
Research Paper Doctorate
GE Capital Woodchester Business Transformation Strategy
GE Capital Woodchester is a leading provider of motor car, equipment, and personal finance in the country of Ireland. They offer the most flexible packages for diverse financial needs and as such, have earned the…
Research Paper Doctorate
Burden of Dreams: Colonialism and Herzog's Ambition
In 1979, German filmmaker Werner Herzog set out to produce a movie about a rubber baron who dreamed of bringing the opera to the jungles of South America. Herzog's film, which would be titled Fitzcarraldo after the…
Research Paper Doctorate
Should Australia Introduce Deposit Insurance in Banking?
INTRODUCTION large number of countries have systems of financial regulation which include deposit insurance. This is not the case in Australia. However recently the Council of Financial Regulators (CFR) has recommended…
Research Paper Doctorate
Flash Web Design: Pros, Cons, and Best Practices
¶ … web development is becoming more and more advanced than how it was several years ago. These days, the World Wide Web is already a venue where companies compete for gain in number of customer.
Research Paper Doctorate
Walzer's Thick and Thin Morality and the Israel–Palestine Conflict
Some year," JK Galbraith once wrote, "like some poets, and politicians and some lovely women, are singled out for fame far beyond the common lot." For the Middle East in general, and for the people of Palestine in…
Essay Doctorate
Facilitation, Mediation, and Consensus-Building in Negotiation
A neutral facilitator would have better able to ascertain the desires of both sides of the argument. The consensus based approach is most prominent when both sides can discuss grievances without a bias methodology from the facilitator. The facilitator using a consensus based approach must encourage careful thought and collaboration amongst all parties involved. Biases could negatively impact the consensus based approach as one party may feel alienated or defensive. The other party meanwhile will believe themselves to have a negotiation advantage and attempt more benefits. These aspects would ultimately hinder the negotiation as both sides will be unable to arrive at a legitimate consensus regarding their issues.