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What, exactly, is a Copyright? Why is it important? A Copyright in general terms means the set of laws and rules that are set up be a government with the primary purpose of affording protection to the authors or the…

Sunk costs refer to costs that are non-recoverable fixed costs. Digital products usually have significant sunk costs (when compared to other fixed costs) in the form of research & development and intellectual property…

With the concept of globalization continuously rising, various industries nowadays are adapting with the idea of having cultural diversity in the workplace. As organizations are becoming a little less competitive as the…

The idea behind the Sonicare toothbrush was originally developed by Univeristy of Washington professors David Engel and Roy Martin. They had developed a sonic device that would indeed remove plaque from teeth, but…

¶ … patenting living things, and what the limitations are on this patenting process. There are numerous ethical issues surrounding the patenting of living things, and the morality of this practice comes into question.

During the 1990s, none of the five largest air carriers in the US earned its costs of capital. Despite these challenges, airlines like Southwest and JetBlue earned enviable returns. How? An airline can be quite expensive for its owners. Aside from fuel, there is also airplane maintenance, and the number of seats that need to be filled. Airlines make profit by flying frequently, by filling all these seats, and by using less fuel. By sacrificing on other items, such as meals and seat assignments, Southwest set its prices very low, competing with the cost of auto travel rather than other airplanes' fares. Moreover their pricing structure was simple and relatively transparent to passengers, with few classes of fares and few ticket reservations. They were able to do this due to providing frequent point-to-point service between secondary airports that were on average only 515 miles apart. They also focused on simplicity, on eradicating frills, and on high aircraft utilization. Jet Blue imitated Southwest with its combination of low costs, strong brand, and new technology. The Internet helped launch JetBlue since 60% of seats were booked online. Encouraging customers to interact with the airline via Internet made it easier for customers and airline as well as cutting costs inv various ways. Also here the fare structures were simple, and tickets (as they were with Southwest) were electronic. JetBlue's image too was cheap although it attracted a different market – the bankers, brokers, fashion models, and finance officers. This was where it carved its niche. These air carriers succeeded whereas the others failed largely due to their low-cost rates, but also - as compared to other imitators that too tried low cost but shuttered (such as CALite) - because they put their customers first and were truly low cost Why have all the low-cost subsidiaries of legacy airlines, including Delta Express failed? Other low cost subsidiary airlines were not truly low cost – their true expenses were hidden in their financials - and therefore they failed. As regards Delta Express, it attempted to cut costs with lower labor rates and higher aircraft utilizations. It also operated older Boeings and served only light snacks. However its maintenance overhaul gave it low apparent maintenance cost and fights for its profitability showed as CEO Leo Mullin said that "it was a bit of a delusion to say it was a low-cost carrier" (9). Furthermore, Delta was initially a high cost carrier and it would be difficult if not impossible for a high cost carrier to transform itself into a low-cost carrier even with their selling cheap seats and attempting to cut costs. Delta Express still managed their transaction via their parent airline being, intrinsically still, high-cost and, therefore, lost in profitability...

Frank, R.G. & Salkever, D.S. (1997). Generic entry and the price of pharmaceuticals. Jnl of Economics and Financial Strategy 6(1): 75-90.

A British firm listed on the market is generally traded at its market value, regardless of its balance sheet value. At a simplistic level, the balance sheet value represents the value of the firm as it is computed…

This is a full-scale paper on Google's strategy. It's all here – financial analysis, SWOT, five forces, value propositions, industry analysis, BCG Matrix, recommendation, everything. The leadership of the company, its culture and its performance measures are all discussed. The recommendations naturally take into account the full analysis that was done.

In the Nadler-Tushman Congruence Model, outputs comprise everything that derives from the organization's activities. Thus, there are many categories of outputs. These include financial outputs (revenue, costs, profit),…