Pepsico Essays (Examples)

Abstract
Iindra Nooyi exemplifies the strengths of a multicultural leader who thrives in a diverse organization committed to social responsibility. Born and raised in India in a middle class family, Nooyi transformed herself into an international powerhouse—one of the few women of color ever to serve as a Chief Executive of a major Fortune 500 company. During her twelve years as CEO of PepsiCo, Nooyi has made major changes to the firm that have changed company culture and also the position of the company in the market. Her legacy represents how leaders can be successful in multicultural environments.
Background
Although she recently stepped down as the stalwart CEO of PepsiCo after twelve years, Indra Nooyi left a lasting legacy as a leader. The company’s first ever female chief executive, Nooyi “boosted revenue 80 percent during her tenure,” and also radically transformed the company culture and even its mission (Haigh, 2018,…

References
Bellis, R. (2018). Pepsi offers yet more proof that diversity isn’t just a Silicon Valley problem. Fast Company. https://www.fastcompany.com/4033937/pepsi-offers-yet-more-proof-that-diversity-isnt-just-a-silicon-valley-problem
Clifford, C. (2016). PepsiCo CEO: Hiring more women and people of color is a “business imperative.” CNBC, Oct 17, 2016. https://www.cnbc.com/2016/10/17/pepsico-ceo-hiring-more-women-and-people-of-color-is-a-business-imperative.html
Era, S.R. & Paige, C. (n.d.). Meeting the diversity challenge at PepsiCo. http://businessfacts.us/management/Meeting_the_Diversity_Challenge_at_PepsiCo_31.shtml
Glotz, J. (2018). Indra Nooyi’s candour about the challenges faced by female leaders will be missed. The Grocer. https://www.thegrocer.co.uk/people/diversity-and-inclusion/indra-nooyis-candour-about-the-challenges-faced-by-female-leaders-will-be-missed/570361.article
Haigh, M. (2018). Indra Nooyi shared a work regret on her last day as PepsiCo CEO. CNBC. 3 Oct, 2018. https://www.cnbc.com/2018/10/03/indra-nooyi-shares-a-work-regret-on-her-last-day-as-pepsico-ceo.html
Isidore, C. (2018). PepsiCo CEO Indra Nooyi is stepping down. CNN Business. 6 Aug, 2018. https://money.cnn.com/2018/08/06/news/companies/indra-nooyi-pepsico/index.html
Novak, D. (2018). Follow Indra Nooyi’s example. CNBC. https://www.cnbc.com/2018/09/12/pepsico-indra-nooyi-be-a-leader-people-want-to-follow.html

Yet, the benefits of the technique above could have turned into disadvantages if the spokesperson lost his temper, didn't know what to answer or provided details that shouldn't have reached the media.

Fourthly, the corporation established non-stop toll-free numbers. These offered two major benefits: the softening of the corporate image (PepsiCo appeared as an entity open to dialogue and concerned about the safety of its consumers) and the permanent feedback provided by consumers. Yet, the main drawback is that some joking callers could use a false identity and report untrue events just to put the company on the wrong track and make it lose time. However, benefits are heavier than drawbacks, in this case.

Fifthly, the corporation used a slogan at the end of the crisis - "Pepsi is pleased to announce...nothing." This was a witty remark suggesting that the company remained the producer of the same qualitative beverage and…

Bibliography

1. Gordon, K.T. (2001). Under Fire - How a Small Business Can Handle a PR Problem. On the Internet at  http://findarticles.com/p/articles/mi_m 0DTI/is_4_29/ai_73121444.Retrieved July 6, 2007.

2. Richardson, K. (2006). Public Relations in a Crisis: How to Make the Web Work for You. On the Internet at: www.sideroad.com/Public_Relations/public_relations_crisis.html. Retrieved July 6.

3. Internet Usage Statistics - the Big Picture (2007). On the Internet at: www.internetworldstats.com/stats.htm. Retrieved July 6.

Coca Cola & Pepsi

Coca-Cola and Pepsi are long-time rivals in the soft drink industry. In terms of their primary markets, the two have been engaged in an intense battle for market leadership for decades. hile this makes them natural comparables as investments go, they are significantly different in a number of other ways and this makes the question of which is the better investment a more challenging debate. Pepsi has spun off its bottling enterprises into a separate company, Pepsi Bottling Ventures, while Coca-Cola uses third party bottlers under contract. Pepsi has historically been the more diversified of the two companies, with its current businesses including Lay's and Quaker Oats/Gatorade. The nature of competition in the soft drink industry is international for both firms, but it is also intense. For both firms, the core soda products are viewed strategically as cash cows, but gains in market share and shelf…

Works Cited:

Investopedia. (2011, 1). Reading the balance sheet. Investopedia. Retrieved June 9, 2011 from  http://www.investopedia.com/articles/04/031004.asp 

Investopedia. (2011, 2). Reading the income statement. Investopedia. Retrieved June 9, 2011 from  http://www.investopedia.com/articles/04/022504.asp 

Loth, R. (2011). Financial ratio tutorial. Investopedia. Retrieved June 9, 2011 from  http://www.investopedia.com/university/ratios/ 

MSN Moneycentral: PepsiCo. (2011). Retrieved June 9, 2011 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?lstStatement=Balance&stmtView=Ann&symbol=pep

Pepsi or Coke

Forward Integration

During 2010, both Pepsi Cola and Coca-Cola completed the acquisition of their previously independent North American bottling affiliates. PepsiCo, Inc. (NYSE:PEP) acquired The Pepsi Bottling Group, Inc. (PBG) and PepsiAmericas, Inc. (PAS). These deals closed on February26, 2010. (Pepsi PNewswire, 2010) Almost immediately, Coca-Cola (NYSE:KO) announced that it would acquire the North American operations of Coca-Cola Enterprises (NYSE:CCE) and sell to CCE its bottling operations in Norway and Sweden. The Coke deals closed in October 2010. (Kwon, 2011)

PepsiCo has trumpeted the benefits of the consolidation with its bottler, including substantial cost savings and improved speed to market for new products. Coca-Cola named all the same advantages, headlined by an expected $350 million in eventual synergies (following one-time costs of $425 million). Coca-Cola assumed $8.8 billion of CCE's debt along with $580 million of employee benefit obligations. Notably, the bottling business is a significantly lower-return…

References

Coca-Cola, 2009 Annual Report, Retrieved February 26, 2011 from www.cce2009annualreport.com

Coca-Cola, 2010 Form 10K, Retrieved February 28, 2011 from  http://xml.10kwizard.com/filing_raw.php?repo=tenk&ipage=7441829 

Kwon, Esther (2011, February 15), "The Coca-Cola Company," Standard & Poor's Stock Report

Laboy, Carlos (2011, February 7), "The Coca-Cola Company," 'Credit Suisse Equity Research

Financial Comparison

Financial analysis is a tool that allows third parties to analyze corporate financial statements. One of the main reasons that the Securities and Exchange Commission requires that statements are compiled and presented in a consistent manner is to ensure that third parties will be able to use the statements to compare different companies. These comparisons can, among other things, help with investment decisions. This paper will compare PepsiCo and Coca-Cola Company, the two leading soft drink marketers in the world. PepsiCo is actually the larger of the two companies, because it is more diversified, with its snack food properties. These properties also alter the company's finances, creating certain points of difference between the two companies. This report will cover a number of different forms of financial analysis, arriving at a conclusion about which company has the stronger financial position.

PepsiCo

The first set of ratios to be studied…

Works Cited:

FTC. (2010). FTC puts conditions on PepsiCo's $7.8 acquisition of two largest bottlers and distributors. Federal Trade Commission. Retrieved May 19, 2012 from  http://www.ftc.gov/opa/2010/02/pepsi.shtm 

Leckey, A. (2010). Coca-Cola Co. outlook strong after big acquisition. Los Angeles Times. Retrieved May 19, 2012 from  http://articles.latimes.com/2010/oct/31/business/la-fi-leckey-20101031 

Loth, R. (2012). Financial ratio tutorial. Investopedia. Retrieved May 19, 2012 from  http://www.investopedia.com/university/ratios/ #axzz1vG92KPwm' target='_blank' REL='NOFOLLOW'>

The slight decline in the cash ratio is not considered to be of significance in light of the generally solid current and quick ratios. The improvement in times interest earned comes in the face of a significant increase in long-term debt at PepsiCo. The company's debt ratio increased to 50.2% from 48.6%. This was largely a consequence of a nearly 65% increase in long-term debt.

Pepsi's operating margin is 18.1%, down slightly from 18.5% in 2006 and 18.37% in 2005. The company's ability to maintain margin stability illustrates strong managerial control over the company's cost structure. This is because Pepsi has little control over costs in the ultra-competitive segments in which they operate. They also have little control over factor costs such as high fructose corn syrup, the cost of which is based on commodity costs. The company's net margin declined slightly in 2007 to 14.3% from 16.05% in 2006,…

Works Cited

Coca-Cola Co. 2007 Form 10-K.

PepsiCo 2007 Annual Report

MSN Moneycentral. Retrieved March 24, 2009 at  http://moneycentral.msn.com/investor/charts/chartdl.aspx?Symbol=KO&CP=0&PT=8

financial comparison of Pepsi and Coke. The comparison of the two companies is facilitated by the use of GAAP, which means that the financial statements of the two companies are constructed, broadly, according to consistent methodologies and criteria. As a result, there should be direct comparability between the statements of these two companies.

Two main techniques will be used for this comparison. The first is horizontal analysis, where the results of the company are compared against past results from the same company. The second is vertical analysis, where the results of each company are compared on a year-over-year basis according to how the different line items are weighted. The two companies can also be compared on this basis. Horizontal analysis allows the two companies to be compared on the basis of which company is growing faster or controlling costs better. The vertical analysis allows the two companies to be compared…

Overall, it is reasonable to conclude that the trends in the financials of these two companies favor PepsiCo, simply because the company appears to have responded to its financial challenges more quickly. For example, Pepsi had a massive increased in selling, general and administrative expenses in FY2010, but recovered to contain those expenses in FY2011. Compare this with Coca-Cola, where the firm's selling, general and administrative expense increased significantly in FY2011. It is worth considering, however, that the trends we are seeing may be reversed in the coming 2012 fiscal year. Both companies have the opportunity, having identified negative trends, to reverse those trends with solid financial management. When sales increase at a relatively slow rate, the best response is to cut the costs more rapidly. Both of these firms appear to take the view that revenues are cyclical and therefore it is not important to worry about slowdowns, but that is not the case at all. Both firms need to be more aggressive, because the vertical analysis shows that expenses as a percentage of revenues are increasing. This means that both companies have seen their margins reduced over the past couple of years.

Conclusion

Both Pepsi and Coke have had trouble recently on account of costs that are increasing much faster than revenues. However, we can see from this analysis that the costs associated with PepsiCo have been contained better than the costs that Coca-Cola faces. This tells us that Pepsi may well be responding better to a negative environment than Coke is. The company has maintained its margins better and in general outperformed its rival, based on horizontal and vertical analysis, over the past couple of years.

In turn, this complexity is driven by an increasing understanding of sustainability, going "green," and bringing ethical and moral philosophy into the business community. Besides increasing coffee outlets globally, Starbucks must count on corporate social responsibility as a key maxim of their production and marketing efforts. The company's "Global esponsibility strategy and commitments…. And the communities [they] do business with, as well as [their] focus of being an employer of choice, are also key compliments to [their] business strategies" (Schultz). PepsiCo echoes this in understanding that the market is now all people on earth, every country, every demographic. Pepsi confirms this commitment to CS noting, "At PepsiCo, our actions -- the actions of all our associates -- are governed by our Worldwide Code of Conduct. This Code is clearly aligned with our stated values -- a commitment to sustained growth, through empowered people, operating with responsibility" (Nooyi).

Indeed, "every business…

REFERENCES

Bezos, J. (2011). Letter to Shareholders. Amazon.com 2010 Annual Report. Retrieved from:

 http://sec.gov/Archives/edgar/data/1018724/000119312512161812/d329990dex991.htm 

Gooch, J. (April 2012). Letter to Shareholders. Radio Shack 2011 Annual Report. Retrieved from: http://ir.radioshackcorporation.com/phoenix.zhtml?c=84525&p=irol-irhome

Nooyi, I.K. (2011). Letter to Shareholders. PepsiCo 2010 Annual Report. Retrieved from:

I would have treaded the following alternative path so as to maintain the company's competitiveness on a global scale.

It was imperative to infuse more funds in Gemex so as to control the major portion of Gemex's stock prior to the fall of the Mexican currency. Pepsi must have accorded stronger emphasis on this matter, even though the family's head was unwilling to make a commitment. Pepsi realized their strategy is not heading in the correct direction as also the significance of business relations. It had been prudent on the part of Pepsi to analyze the Mexican economy in a better fashion so as to foresee the critical economic condition present. The most crucial and vital step which completely Pepsi failed to recognize was that it should have taken over Gemex in its Mexican market.

One more point remained that Pepsi should have laid out business activities around Gemex that…

References

PepsiCo in Mexico: Anatomy of an Affiliate's Exposure." Case Study materials.

Individual Project

Course Section and Code

Anytown's mayor has suggested placing the town for sale on E-bay as a publicity stunt in order to promote tourism to the town. The concern is that a purchaser may actually believe that he can purchase the town. The results in the Pepsi Harrier Jet Case would suggest otherwise. In that case, PepsiCo ran an advertisement suggesting that consumers could purchase a Harrier Jet with sufficient Pepsi product points. The court determined that reasonable people could not have believed that they could actually win a Harrier Jet. Furthermore, advertisements do not generally constitute offers. There are differences however. E-bay's terms of usage may be sufficient to place this scenario outside of the circumstances of the Pepsi Harrier Jet Case.

Executive Summary: Pepsi Harrier Jet

Summary:

In the Pepsi Harrier Jet case, PepsiCo offered rewards based on points retrieved from products. Points could also be…

References

Larson, A. 2003. Contract law: an introduction. Retrieved February 5, 2011 from Expert Law,

website:  http://www.expertlaw.com/library/business/contract_law.html 

West's Encyclopedia of American Law, 2d. 2008. Objective theory of contract. Retrieved February 5, 2011 from The Free Dictionary, website:  http://legal-dictionary.thefreedictionary.com/Objective+Theory+of+Contract 

West's Encyclopedia of American Law. 2011. Unilateral contract. Retrieved February 5, 2011

CFO

Due to the increasingly complex nature

Do you think finance departments are the best place to train future CEOs? Provide two actual examples of CFOs of publicly-traded companies who became CEOs of publicly-traded companies within the past 5 years. Do these individuals have the CPA and/or CFA designations?

CFOs are increasingly asked to engage in strategic planning for organizations, and to interact with other members of the managerial board in a meaningful fashion. According to Brewis (1999), "those who come from a purely accounting background are not generally expected to make such a speedy rise up the corporate ladder, but much has to do with the character of the individual and the mentoring system that the corporates provide." CFOs with an insufficiently broad perspective might simply focus on 'buying' solutions rather than engineering them through the careful and reasoned coordination of people and resources. CEOs must communicate well with…

References

Brewis, J. (1999). How a CFO can graduate to CEO. Corporate Finance, (175), 13-13. Retrieved

from  http://ezproxy.fiu.edu/login?url=http://search.proquest.com/docview/210152604?accountid=10901 

Freedman, C. (2003). Not just bean counters anymore. Chief Executive, (189), 22-22. Retrieved

from  http://ezproxy.fiu.edu/login?url=http://search.proquest.com/docview/212106954?accountid=10901

Energy Drink

The strategic group map for the energy/sports drink category should focus along the axes of energy and sport. An energy drink is basically a caffeine/sugar bomb, intended to provide a burst of energy and alertness. A sports drink tends to also have a lot of sugar, but not necessarily caffeine, and instead will have salt as a means of boosting electrolytes. Thus, the two categories can be quite a bit different from one another, but can also have some overlap. My strategic group map looks at how the industry is structured along these two axes (Ketchen & Short, 2014).

A drink that has no caffeine but focused on electrolytes and sugar would be viewed as a sport drink, in the upper right quadrant. Examples would be Gatorade, Powerade, and numerous other knockoffs thereof. In the lower left quadrant are the energy drinks that include the likes of Monster…

References

Ketchen, D. & Short, J. (2014). Mastering strategic management 2.0. Flat World Knowledge. Retrieved November 16, 2014 from  http://catalog.flatworldknowledge.com/bookhub/reader/3085?e=ketchen_1.0-ch03_s04 

Caffeine Informer. (2014). Top selling energy drinks. Caffeine Informer. Retrieved November 16, 2014 from  http://www.caffeineinformer.com/the-15-top-energy-drink-brands 

Euromonitor (2014). Sports and energy drinks in the U.S. Euromonitor. Retrieved November 16, 2014 from  http://www.euromonitor.com/sports-and-energy-drinks-in-the-us/report

Organizational Ethical Dilemma

PepsiCo is a global provider of various drink and food products, from Pespi and Mountain Dew to Frito-Lay corn chips and Honest Tea. It has market share in diverse communities around the world. The main ethical challenge it faces is how to stay social responsible and culturally sensitive. This paper will use the Trevion, Nelson (1995) model of ethical decision making to focus on this issue, what it means, its impacts for stakeholders, and how it can be resolved.

The first step in Trevion and Nelson's (1995) model of ethical decision making is to gather the facts. The background of the case is this: since the 1960s Pepsi has been appealing to the youth generation both domestically and abroad. Its aim is to capture market share by endorsing activities and trends popular among the new generation: for example, in the 1960s it introduced Diet Pepsi to appeal…

References

Ciulla, J. (2005). The state of leadership ethics and the work that lies before us. Business Ethics: A European Review, 14(4): 323-335.

Ferrell, O. (2010). PepsiCo's Journey Toward an Ethical and Socially Responsible Culture. University of New Mexico: Daniels Fund Ethics Institute.

Jennings, M. (2006). The Seven Signs of Ethical Collapse. European Business Forum, 25: 32-38.

Lamberton, B., Mihalek, P., Smith, C. (2005). The Tone at the Top and Ethical Conduct Connection. Strategic Finance, 3: 37-39.

S. It is at a stage where it would be considered a cash cow. Yum is feeling out international expansion opportunities for Taco Bell, but there is little possibility that Taco Bell will supplant KFC and Pizza Hut as the key driver of economic growth. Those two firms have stronger product offerings for international markets. The role that Taco Bell plays, providing cash that can fuel global expansion of other brands, is the ideal role for the company within the context of Yum Brands.

There are a couple of companies that could make a good fit for Yum. They are Starbucks and Dunkin Donuts. These firms operate in complementary segments to Yum's existing portfolio and have core product offerings that can be taken overseas, thus the industry is attractive. The stock price for the former is particularly depressed in light of their recent struggles although the latter is perhaps a…

Works Cited:

MacNealy, Jeremy. (2007). Fool on Call: Yum! Brands Wall of China. Motley Fool. Retrieved May 8, 2009 from  http://www.fool.com/investing/general/2007/10/11/fool-on-call-yum-brands-wall-of-china.aspx 

CNBC Video Report. (2008). CNBC Special Report on China Features Yum! Brands. CNBC. Retrieved May 8, 2009 from  http://www.yum.com/news/pressreleases/081908.asp 

Yum.com website: Multiple pages. (2009). Retrieved May 8, 2009 from www.yum.com

Taco Bell website: Multiple pages. (2009). Retrieved May 8, 2009 from  http://www.tacobell.com/

Financial Analysis of Pepsi and Coca Cola

Synopsis of Companies

Pepsi and Coca-Cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of becoming the main and top distributor of not just sodas built but other beverages as well. This fierce rivalry that exists between the two companies is referred to as the "Cola Wars" and began in the period leading to the 1980s and has since then continued and become even more intense. In the period leading to the 80's Pepsi boosted and increased its market share, a time which coincided with Coca Cola Company being the top most distributor and supplier of beverages (PepsiCo Annual eport, 2013).. At this point in time, the two companies energetically and dynamically…

References

Goodman, A. (2013). PepsiCo, Re-Energized. Forbes. Retrieved from:  http://www.forbes.com/sites/agoodman/2013/06/14/pepsico-re-energized/ 

O'Toole, B. (2014). Green Mountain stock soars on Coke partnership. CNN Money. Retrieved from:  http://money.cnn.com/2014/02/05/investing/green-mountain-coca-cola/ 

Passport. (2013). Coca-Cola Co The SWOT Analysis, In Soft Drinks (World). Retrieved from:  http://www.euromonitor.com/medialibrary/PDF/Coca-Cola-Co_SWOT_Analysis.pdf 

PepsiCo, Inc. And Subsidiaries. (February 19, 2013). Form 10-K.

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the lead in overall sales, $43 billion to $31 billion in 2009 (see Dlugosch, 14 April 2010, p. 1). Question 4: Both companies' vertical involvement in their main global markets was determined by the consideration that contracts between soft-drink concentrate producers and bottlers allow the bottlers to have the last say in retail price, new packaging (but they could use only authorized packaging), selling and advertising in its territory (Martin, 26 March 2004, p. 5). This often causes strain on the relationships between bottlers, that very often are unable to produce and sell in large volumes, and the concentrate producer (Martin ibid). To accelerate revenue growth and be more agile and flexible both companies engage in vertical involvement in their main global markets…

Reference List

Ali, T. (26 February 2010). The Coca-Cola Company to buy Coca-Cola Enterprises: Vertical Integration Continues. 1-4. Accessed 6 December 2011.



Badal, A. Coca Cola Company (2007). 33-40.

Please insert missing publication data.

As obesity became a hot top, outcry from parents, educators and government institutions began to criticize these arrangements. Coca-Cola has also been rebuked for its Harry Potter promotional advertising campaign, the costliest movie tie-in ever, that promotes children's literacy while simultaneously pushing Coke sales (aue, 2002).

In 2003, the Centre for Science and Environment (CSE) said soft drinks sold by Coca-Cola and PepsiCo in India contained high levels of pesticides such as DDT and malathion (Coke, Pepsi India deny pesticides in soft drinks).

The independent environmental group said it had found no pesticides in tests of Coke and Pepsi soft drink brands sold in the United States and attributed India's high pesticide residues to the soft drink and bottled water industry's use of an enormous amount of ground water as the basic raw material. For their part, Coca-Cola and PepsiCo denied the reports and resisted efforts government efforts to display…

Bibliography

Baue, W. (2002, January 3). Harry Potter hawks Coke, inciting ire amongst fans and consumer advocates alike. Institutional Shareowner. Retrieved January 26, 2005 from Web site: http://www.institutionalshareowner.com/news/article.cgi?sfArticleId=746

Coca-Cola 2003 annual report. Coca-Cola. Retrieved January 25, 2005 from Web site:  http://media.corporate-ir.net/media_files/irol/94/94566/reports/ko_022704.pdf 

Coca-Cola Enterprises' profit falls, (2004, October 28). Associated Press. Retrieved January 25, 2005 from Web site:  http://biz.yahoo.com/ap/041028/earns_coca_cola_enterprises_3.html 

Coke announces plan to alter school vending program in bid to curb the commercialization of schools (2001, March 19). Ethics Newline. Retrieved January 24, 2004 from Web site: http://www.globalethics.org/newsline/members/issue.tmpl?articleid=03190113315321

Finance

Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two. Coca-Cola has typically focused on its soft drink businesses, while Pepsi has sought to build market size through diversification. Corporate restructuring has allowed Pepsi to divest itself of its restaurant businesses and its bottling business, leaving the company in recent years with a structure similar to that of its rival and a focus on the beverage and snack food industry. The intent of this paper is to analyze the two soft drink giants in the context of their finances. The financial performance of these companies derives from their business practices, so some attention will be paid to strategic issues in this report. The bulk of the report, however, will be focused on…

Works Cited:

MSN Moneycentral: Coca-Cola Company. (2010). Retrieved October 23, 2010 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=KO&lstStatement=CashFlow&stmtView=Ann 

MSN Moneycentral: PepsiCo. (2010). Retrieved October 23, 2010 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=PEP 

PepsiCo 2009 Annual Report. In possession of the author.

Coca-Cola Company 2009 Form 10-K. In possession of the author.

Based on this situation of the Crush brand, the recommendation for the future strategy in the orange segment is that of investing more in the products and in their marketing in order to attract more customers. Still, this course of action would be expected to generate only a slight increase in sales, and this is due to the fact that the soft beverage market is already mature and consolidated, and major shifts are improbable.

Still, the orange sector represents a stable one, which would bring sustainable revenues. In a more specific formulation, Cadbury Beverages should recognize its orange segment as one retailing cash cow products. These products are able to generate suitable revenues, for investments which only maintain, rather then reinvent the product line. The profits generated from this segment are as such secure and the costs are lower, indicating as such, that even if the market for them does…

Reference:

Kerin, R.A., 1995, Cadbury Beverages, Inc., Crush Brand

Though municipal untreated tap water can be used for premix (as opposed to post mix when soda syrup was mixed on site) that comes from the beloved soda fountain in most restaurants the marketing of the Aquafina brand is still likely to be present and bottled Aquafina is often sold there. If on the other hand an individual asks for a cup for water and then pours water from the "water" bypass tap on the soda fountain they are getting municipal tap water, usually unfiltered.

Endorsements are often developed in a similar way to those associated with other types of soft drinks and sports endorsements are common in the bottled water industry as even the Aquafina spin off products that contain the Aquafina (seven step) water and additional flavorings and sweeteners are considered by many to be healthier than soda, but to some degree this remains to be seen. As…

Resources

Aquafina (2010) Website Retrieved December 13, 2010 from

Brown, Bruce. The Skinny on Bad Bottled Water: Due diligence reveals why America drinks Coke & Pepsi. (January 2005) Web. Retrieved December 13, 2010 from

"Factory Accident Risks and Injuries" (November 2010) Web. Retrieved December 13, 2010 from

Quantus Environmental Life Cycle Assessment of Drinking Water Alternatives & Consumer Beverage Consumption in North America (February 2010) Web. Retrieved December 13, 2010 from <  http://beveragelcafootprint.com/?page_id=102// >

Lipton Tea Can Do That

Term Marketing Project on Lipton Iced Tea

Lipton Iced Tea

Lipton Iced Tea is a beverage launched by Lipton in collaboration with Pepsico. Lipton is an established brand in the tea market while Pepsico has a prominent presence in the soft drink industry.

Ever since the popularity of tea started to grow in the West, particularly in the United States of America, the tea market has evolved through various stages. In order to dominate the market, major tea producers like Lipton, Tetley and Nestea have kept on coming up with innovative varieties of tea. Lipton, which has the reputation of being the most original brand in terms of variety launched cold beverage, Lipton Iced Tea, thus adding a new dimension to the tea market. Lipton Iced Tea enjoys even more popularity after the recent researches stated the healthy benefits of consuming tea. Moreover, the iced…

References

Anonymous. (n.d.) A Marketing Plan for Lipton Ice Tea. Retrieved from www.*****/samples/Marketing_Plan.pdf

Anonymous. (1993, October). The many facades of tea. Entrepreneur.

Thefind. (n.d.) Retrieved from  http://www.thefind.com/food/browse-lipton-iced-tea 

Lipton. (2010). Rainforest Alliance. Retrieved from http://www.liptont.com/tea_experts/sustainability/index.aspx

A low concentration of market share is always held by many rival firms making the competitive landscape more intense.

Threat of substitutes; Substitutes refer to other products in other industries. Pepsi deals with beverage industry and food industry for example. The private label food products that are low priced compared to those of Pepsi which is highly priced, is leading to price wars as customers opt for cheaper products.

Buyer power; The purchasing power of buyer increases when suppliers are many and few buyers of a product and is low when buyers are many with few suppliers'. It's important for Pepsi the behavior of their customers in order to lay effective strategies.

Supplier power; Suppliers' if powerful can exert an influence on the producing industry. As a producing industry, Pepsi can use this platform to establish a buyer-supplier relationship and capture some of the industry profits. This is possible through…

References

NetMBA,(2010). Strategic Management: Value Chain. Retrieved on December 2, 2011 from  http://www.netmba.com/strategy/value-chain/ 

Prenhall, (2010).Enterprise Integration: The Pepsi Challenge. Retrieved on December 2, 2011 from  http://wps.prenhall.com/bp_laudon_essbus_7/48/12303/3149766.cw/content/index.html 

QuickMBA (2010). Porter's 5 Forces: A Model for Industry Analysis. Retrieved on December 2, 2011 from  http://www.quickmba.com/strategy/porter.shtml

Coca Cola

Summary of the Company

Coca-Cola is a manufacturer and sometimes distributor of non-alcoholic beverages. The company was founded in 1886 in Atlanta, where the company is still based. It was concocted by John Pemberton, who then sold the product in soda fountains and pharmacies. The name comes from key ingredients, including cocaine and Kola nut, and the drink was initially marketed as a medical tonic. Coca-Cola was initially a syrup that was sold, to which carbonated water was added at the time of dispensing. The company spread nationwide in the early part of the 20th century, and began overseas expansion (Bellis, 2015).

The first major shift in the business model came in the 1960s when the soda fountain -- the main distribution point for the product, began to fall out of favor (Bellis, 2015). To some extent, this was replaced with fast food restaurants, another primary distribution point,…

References

Bellis, M. (2015). The history of Coca-Cola. About.com Retrieved April 24, 2015 from  http://inventors.about.com/od/cstartinventions/a/coca_cola.htm 

Coca-Cola Form 2014 Form 10K. Retrieved April 24, 2015 from http://assets.coca-colacompany.com/d2/78/7d7cad454f3fbd033d55d786b890/2014-annual-report-on-form-10-k.pdf

Hebblethwaite, C. (2012) Who, what, why: In which countries is Coca-Cola not sold? BBC News. Retrieved April 24, 2015 from  http://www.bbc.com/news/magazine-19550067 

Interbrand (2014). Rankings. Interbrand. Retrieved April 24, 2015 from  http://www.bestglobalbrands.com/2014/ranking/

PowerAde

Marketing plan

Controls: PowerAde

Implementation milestones

Coca-Cola's PowerAde is one of the primary rivals of PepsiCo's Gatorade in the sports beverage market. Gatorade is the most popular sports beverage drink "with sales of 553 million cases last year" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). However, PowerAde has undertaken some aggressive moves to position itself ahead of its rivals. In 2011, PowerAde replaced another of its rivals, Vitamin Water "on the sidelines of 88 NCAA non-football championships, including baseball and basketball, giving it wide-ranging marketing rights" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). PowerAde sales have tripled in the last ten years, showing Coca-Cola's ability to expand its marketing outreach in this area.

PowerAde has positioned itself as a lower-cost alternative to Gatorade, offering the same electrolyte replenishment at a lower price. But overall, Coca-Cola does not…

References

Keep playing campaign. (2008). Marketing case studies. Retrieved November 27, 2011 at  http://marketing-case-studies.blogspot.com/2008/05/keep-playing-campaign.html 

McWilliams, Jeremiah. (2011). Gatorade spin-offs amp up sports drink battle. The Atlanta

Constitution. Retrieved November 27, 2011 at  http://www.ajc.com/business/gatorade-spin-offs-amp-797817.html 

McWilliams, Jeremiah. (2011). PowerAde, Gatorade go after youth market. The Atlanta

WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).

Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites…

References

Goldman, J. (2013). Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. New York: AMACOM.

Hensel, K., & Deis, M.H. (2010). Using Social Media to Increase Advertising and Improve Marketing. Entrepreneurial Executive, 15, 87+. Retrieved May 16, 2013, from http://www.questia.com/read/1P3-2191652481/using-social-media-to-increase-advertising-and-improve

Libert, B. (2010). Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. New Jersey: John Wiley & Sons.

Mathieson, R. (2010). The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: AMACOM.

Pepsi is a good model for my objectives because they are not only a highly successful business but they also make strong contributions to the different countries in which they operate. Pepsi donates to charities and builds its enterprise in a manner that supports local businesses. hat Pepsi does is they promote local bottlers and they help those bottlers to build their businesses. Ultimately, this helps Pepsi to build its business but beyond that it also helps Pepsi to exceed on a corporate level.

Overall, I view Pepsi as a business to emulate both in terms of its general business success as one of the world's most admired brands, but also as one of the most successful business in terms of community involvement. I look at a program like the Pepsi Refresh program and I see a company that has a strong involvement in the community, to the extent that…

Works Cited:

Schwartz, a. (2010). Pepsi Refresh Project announces do good for the Gulf finalists. Fast Company. Retrieved November 19, 2010 from  http://www.fastcompany.com/1686659/pepsi-refresh-project-announces-do-good-for-the-gulf-finalists 

PepsiCo. (2010). Overview. PepsiCo. Retrieved November 19, 2010 from http://www.buec.udel.edu/antilj/Buad%20880/pepsi-gatorade/PepsiCo%20Corporate%20Overview.pdf

The innovation and determination that saw Nooyi's promotion and make her such an excellent role model is demonstrated n her direct decisions. She was instrumental in PepsiCo's acquisition of Quaker Oats and its move (somewhat) to healthier products, while at the same time diverting resources to the company's fast-food chains, making them one of the profit centers of the company (Graham 2006). These actions dictated the general shift in policy within the company, and the reallocation of resources necessarily changed the organizational structure of PepsiCo to some degree. Nooyi continues to lead by example, which is one of the reasons PepsiCo has remained so strong.

Brenda Barnes leadership style while on the job has been somewhat eclipsed by the fact that she left PepsiCo right when she was heir apparent to the CEO position in order to spend more time with her children (Quick et al. 2008). Her career has…

References

Graham, S. (2006). Diversity: Leaders not labels. New York: Free Press.

Lussier, R. & Achua, C. (2007). Leadership: Theory, Application, & Skill Development. Mason, OH: Cengage.

Quick, J., Cooper, C., Gavin, J. & Quick, J. (2008). Managing Executive Health. New York: Cambridge University Press.

The first new market to be opened would probably be Canada or Mexico (considering the fact that the United States is the company's home market). This decision is made easier by observing the beating that alMart took in Europe and in Asia a short while ago when attempting to enter those markets.

An article in "The Times" on July 29, 2006 stated the following; "al Mart, the world's largest retailer, abruptly pulled out of Germany yesterday....In a humbling admission of defeat, al Mart said it would sell its 85 German stores to the rival supermarket chain Metro and book a pre-tax loss of about $1 billion on the failed venture." (Times 2006)

Since al Mart is one of the world's largest companies, and still took a beating, it might behoove the company to concentrate more on creating new products, while building strong markets that are conducive to drinking our product…

Works Cited

Brady, D. (2004) Pepsi's Thousand and One Noshes, Business Week, June 14.

Faust, D., (2004) Things go Better with Juice, Business Week, May 17

Wal-Mart Pulls out of Germany at cost of $1 Billion, (2006), The Times,  http://business.timesonline.co.uk/article/0,13129-2290398,00.html , Accessed October 7, 2006

Branding & Product-Market Expansion

Corporate Branding and Product-Market Expansion

Growth strategies developed within companies vary according to the nature and dynamics of the market or industry that the company's products and services are competing in. Different strategies are utilized, such as increasing market penetration, undergoing a market expansion, implementing vertical integration, or developing innovative/creative ideas for the market/industry. In the market of consumer goods and services, a prevalent practice and the strategy that has proven to be economically viable and effective in strengthening corporate branding is through product-market expansion.

In product-market expansion, the company increases its growth through the development and launch of additional products and services that are still categorized under the corporate brand but extends the company's scope by expanding or adding more markets apart from the existing markets that the company already operates in. In product-market expansion, the company thinks about the specific market that it wants…

sustainability and reviews the implications and impact of various sustainability modes, all of which appear to be positive. To begin this review requires coming to an understanding of what sustainability is. As the Interface (2008) website describes it, "Sustainability can be many different things -- a motto, an ideal, a way to do business, a way to live your life or a call to action." Because this seems an appropriate way to view the many aspects of sustainability, this paper adopts this viewpoint as well.

Raven (2002) discusses how we got to this point facing the difficult challenges of human sustainability. Over the course of 400 generations, or about 10,000 years, the human population has grown from several million to over 6 billion. Humans continue to depend on a series of ancient, genetically and socially determined habits and attitudes which seem dysfunctionally inappropriate for modern society. As a consequence then,…

United Nations. 1987. Our Common Future, Chapter 2: Towards Sustainable Development Retrieved on May 5, 2011 from  http://www.un-documents.net/ocf-02.htm 

What is Sustainability. 2008. Retrieved on May 5, 2011 from  http://www.interfaceglobal.com/Sustainability/What-is-Sustainability-.aspx 

Whiteman, G. 1999. Sustainability for the planet: a marketing perspective. Conservation Ecology 3(1): 13. Retrieved on May 5, 2011 from::  http://www.consecol.org/vol3/iss1/art13/

Naked Juice Company started by Jimmy osenberg in Santa Monica in 1983. The company began as an operation out of a house, where the juice was made, and it was sold on the beach to sunbathers. The company's products were popular, and it began to professionalize. The first step was to secure distribution in California. Over the past 21 years, however, Naked Juice has become a much larger brand. Distribution now spans all 50 states, Canada and the UK (NakedJuice.com, 2014).

At the heart of the Naked Juice concept is that the products are all-natural, where the sweetness and richness of flavor is derived from the natural sugars in the fruit juice. The natural fruit juices are also intended to have a high level of nutrients, and are free from preservatives as well (Lifestyle Direct, 2014). It is on these principles that the brand was built, and gained a following…

References

Lifestyle Direct. (2014). Naked Juice & Smoothies. The Nibble. Retrieved March 16, 2014 from  http://www.thenibble.com/reviews/main/beverages/juices/naked-juice.asp 

NakedJuice.com. (2014). How we got here. Naked Juice Company. Retrieved March 16, 2014 from  http://www.nakedjuice.com/our-purpose 

Tepper, R. (2013). Naked Juice class action lawsuit settlement over health claims means 49 million for consumers. Huffington Post. Retrieved March 16, 2014 from  http://www.huffingtonpost.com/2013/08/28/naked-juice-class-action-lawsuit_n_3830437.html 

Kim, S. (2013). Naked Juice class action settlement offers up to $75 per customer. ABC News. Retrieved March 16, 2014 from  http://abcnews.go.com/blogs/business/2013/08/naked-juice-class-action-settlement-offers-up-to-75-per-consumer/

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.

De Beers is the world's famous diamond company, established in 1888, with proficiency in exploration, mining and marketing of diamonds. More than 20,000 employees make contribution to the communities in which we work. De Beers carries out profitable business which helps the government reach their aims of turning natural resources into natural wealth and is working to provide good long-term development for Africa. Anglo American and the Government of the epublic of Botswana are the two shareholders of De Beers, 85% and 15% respectively. This company is made up of fully owned partnerships, investments and subsidiaries. It is involved in most of the diamond chain value such as exploration in four continents, mining in Namibia, Canada, South Africa and Botswana; valuation, arrangement,…

References

Austin JE (2000) The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. San Francisco, CA: Jossey-Bass.

Baker, R (2010). Pepsi Reveals Sustainable Business Plan', Marketing Week U.K., 19 October. Available from:  http://www.marketingweek.co.uk/sectors/sustainability/pepsico-reveals-sustainable-businessplan/3019459.article 

Barkay, T. (2013). When Business and Community Meet: A Case Study of Coca-Cola. Critical Sociology, 39: 277.

Bieri1, F. And Boli, J. (2011). Trading Diamonds Responsibly: Institutional Explanations for Corporate Social Responsibility. Eastern Sociological Society.

Pepsi Co Finance Project

The taste of consumers is rapidly shifting. This is because they are becoming more health conscious and want products that meet these guidelines. In the case of Pepsi Co, the company is at a crossroads. They are known for providing a variety of sugary-based snacks and beverages. A few of the most notable include:: Lays, uffles, Doritos, Tostitos, Cheetos, Fritos, Santitas, Quaker oatmeal, grits, rice cakes, Aunt Jemima, Quaker Chewy granola bars, Captain Crunch, Life cereals, ice-A-oni, Quaker Oat Squares, Quaker Natural Granola, Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, 7UP, Diet Mountain Dew, Tropicana Pure Premium, Sierra Mist, Mirinda, Domik v Derevne, Chudo, Agusha and ready to drink teas. ("Pepsi Co Annual eport," 2015) However, to fully understand if the company is a good long-term investment requires focusing on if any financial, human and intellectual capital should be invested. Together, these different elements will determine…

References

Coca Cola. (2014). Coca Cola. Retrieved from: http://assets.coca- colacompany.com/d0/c1/7afc6e6949c8adf1168a3328b2ad/2013-annual-report-on-form- 10-k.pdf

Pepsi Co Annual Report. (2014). Pepsi Co. Retrieved from: https://www.pepsico.com/Assets/Download/PEP_Annual_Report_2014.pdf

Standard and Poor's. (2015). S&P Stock Guide. New York, NY: McGraw Hill.

Goodman, A. (2013). Pepsi Co Re-Energized. Forbes. Retrieved from:  http://www.forbes.com/sites/agoodman/2013/06/14/pepsico-re-energized/

Coca Cola Company is the biggest beverage company in the world. The company faces major competition and the top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. The weaknesses of the company encompasses its substantial dependency on carbonates and the adverse perception of coca cola products being filled with high sugar content and therefore deemed unhealthy. The prospects that the company should seize encompasses the rise in growth and development of emerging markets and also the increase in need for healthier drinking options. The company's recent performance has been impressive as the company has generated increases in net income. However, the company should improve the sales revenue generated as this amount has been dwindling in the past three years. The company relies on debt to finance its assets as its debt to equity ratio stands at 188%.

Introduction

The history of Coca-Cola started out in…

References

Coca Cola Company. (2016). About Our Suppliers. Retrieved from:  http://www.coca-colacompany.com/our-company/ workplace-overview/suppliers/suppliers

Coca Cola Company. (2016). Form 10-K. United States Securities and Exchange Commission.

Coca Cola Company. (2016). Supplier and Customer Partnerships. Retrieved from:

32, and Pepsi's ratio is .29. These are close, but suggest that Pepsi is actually able to generate more revenue for every dollar of property and equipment it owns.

This makes sense given the operational differences at these companies; as noted above, Coca Cola does not actually own or operate all of the production elements for its products, thus it makes sense that is has much lower property values than its rival Pepsi, which is more fully integrated (Coca Cola, 2012; Pepsi, 2012). This also suggests, however, that Pepsi's revenue generation and overall value is more tied to its physical properties, plants, and equipment than is Coca Cola, meaning expansion could ne more costly for the company (Palepu, 2007). In this way, productivity might not transfer into long-term efficiency and profitability, which is something both investors and competitors should consider.

Marketing Productivity

If determining human resource and plant/equipment productivity was…

References

Coca Cola. (2012). 2011 Annual Report. Accessed 1 April 2012.  http://www.thecoca-colacompany.com /investors/pdfs/form_10K_2011.pdf' target='_blank' REL='NOFOLLOW'>

Information Technology

Case

Bharti Airtel is the world's fifth largest telecom company and it is famous for outsourcing everything except finance, marketing and sales. In the early days Bharti used to do all the business processes itself and it used to cost much more. Then they came up with the idea of outsourcing everything and just keep the departments of core competencies. And they kept marketing because in today's world every telecom company is providing the same services. The only difference between them is brand positioning that is how a product or a brand's image is in the consumer's mind. So, they made sure they pay specialized attention on that and for that they hired the famous Asian musician A. ehman for the special Airtel tune that attracted people and associated them with AirTel.

Airtel outsourced their IT processes to IBM, entire network operations to Ericsson and Siemens along with…

References

Bharti Airtel -- "Perfect example of outsourcing all its activities! But can it succeed in Africa?. (n.d.). India Business Blog | Finance Telecom Stock Market. Retrieved July 24, 2012, from  http://trak.in/tags/business/2010/09/20/bharti-airtel-outsourcing-africa-business/ 

Bureu, E. (2010, April 1). Ericsson wins Airtel's $1.3-billion outsourcing project - Economic Times. Featured Articles From The Economic Times. Retrieved July 24, 2012, from  http://articles.economictimes.indiatimes.com/2010-04-01/news/28469946_1_network-outsourcing-maintenance-and-management-contract-ericsson 

Has Airtel outsourced too much? (n.d.). India Business Blog | Finance Telecom Stock Market. Retrieved July 24, 2012, from  http://trak.in/tags/business/2009/06/12/has-airtel-outsourced-too-much/