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Patrick Suskind's 1985 novel Perfume deals with themes controversial enough to raise eyebrows. After all the protagonist is a mass murderer whose victims are all virgins. The crimes therefore reveal the confluence of gender and politics, as well as moral integrity. However outlandish the premise of Perfume might be, the book remains part of a literary canon. The book was well-received by critics and remains a core part of any university modern literature program. Moreover, the book retains amazing literary merit. The author employes characterization, symbolism, and other literary devices with aplomb and it would be outlandish to even think about banning such an artistic gem. Many of the world's best novels have caused a stir quite like the one created by Patrick Suskind. J.D. Salinger's Catcher in the Rye is a prime example of how prudishness, ignorance, and lack of foresight can mar artistic, social, and political progress.…… [Read More]
Image Analysis of the Shalimar by Guerlaine
Description of the Image
This image analysis is of the Shalimar by Guerlaine perfume advert which is represented on the title page. The image is of a young attractive woman who is in a seated position. She is sitting with both legs extended on the ground. She is dressed in a lighter color formal gown that has a luxurious appearance. One of her hands, the hand closest to the viewer, is positioned on the ground while the other appears to be holding some of her hair and is elevated almost to the level of her head. The image of the young woman herself is clear and has great detail however the background is fuzzy and hard to make out.
The perfume bottle that the ad is trying to sell is shown in color, positioned on the bottom right hand side of…… [Read More]
creative Chanel Coco mademoiselle perfume, templates/outlines; Target Audience; rand Position; rand Imperatives; Communication Objectives (FACETS model); Consumer Insight; Proposition Selling Idea; Support).
Coco Chanel: Mademoiselle perfume
Coco Chanel's Mademoiselle perfume is targeted at a youthful, fashion-conscious consumer whose style is still evolving. The first demographic of interest is that of 20-24-year-old women, who have just start working. Mademoiselle may be their first 'grown-up' perfume purchase. More mature women in the age 25-28-year-old group will also be targeted. These women have been living independently for longer but are also fashion and trend-conscious and strive to project a youthful appearance. Men who are dating women in this demographic and buy perfume for their girlfriend are also in the target category.
ecause it is marketed at a younger audience with shifting brand allegiances and relatively lower disposable levels of income (younger people were particularly hard-hit by the recent recession), the positioning…… [Read More]
One has to wonder whether it is the physical symptom, in the case of the article the loss of the sense of smell, that is the cause of the depression or is it the other way around?
Another interesting point that the article brings up and is directly related to psychology is the idea that smells can influence mood. Gong farther than aromatherapy, advertisers and apparently even banks, have begun to use "smell marketing" to influence customers to buy more or invest more by sprinkling their office with the appropriate scents. This could be similar to subliminal advertising that was used a few decades ago. Our subconscious relates the smell to an experience of say trust, and without consciously being aware of it we trust this financial advisor with more of our portfolios than we originally intended. The unconscious is certainly at work on a more biological level, but it…… [Read More]
Gender and Smell ecognition
There has been a significant amount of speculation about innate gender differences in thought, cognitive ability, and the relative strength of certain senses. One of area that has received some attention is the ability to smell. Anecdotal evidence suggests that women have a stronger ability to smell than men, as does significant prior research. This research study will examine the relative strength of the sense of smell of a group of men compared to a group of women. Each test group will consist of 20 subjects. The expectation is that the women, as a group, will have a statistically significant better sense of smell than the men. However, at the outset of this study, it must be noted that many factors other than gender are known to influence the sense of smell including overall health and age. This study did not control for those additional factors,…… [Read More]
The case of "Old Smoke" presents workplace issues involving cigarette smoke, perfume and body odor. The employer is responsible for upholding law and company policy, as well as using common sense and tact to deal with possibly competing employee interests while continuing to effectively meet business requirements. Though laws and company policy sometimes assist in formulating solutions, employers are also charged with creative thinking to deal with some workplace issues uncovered by law and/or policy.
Explain how you would handle this situation if you were Charles Renfold
Charles Renfold has competing problems. Darlene Lambert is an employee entitled to a safe workplace, including freedom from second-hand smoke and the scent of old smoke. Simultaneously, Renfold has a pressing deadline for a report requiring Darlene's assistance with files located in a room that strongly smells of old smoke (Shaw, 2010, p. 339). Darlene rightfully refuses to work in that…… [Read More]
On the other hand, as I have mentioned in the previous paragraphs, bribery is one of the many compromises you are faced with in life. As in other cases, one can refuse to comprise and remain an ethical person, but with the risk of facing other losses. eing able to compromise, in any aspect, will help you to solve some problems easier, but you will probably remain ethically troubled. As an evaluation, small compromises should be acceptable and, in my opinion, bribery is a comparatively small compromise that one agrees to make.
According to one of the many definitions, intellectual property is "any intangible asset that consists of human knowledge and ideas" or "any product of the human intellect that is unique, novel, and unobvious (and has some value in the marketplace)." This generally refers to anything our mind creates that is unique, ranging from inventions to ideas, from perfumes…… [Read More]
Gender and Smell Recognition
WHOSE IS SHARPER?
It is common belief that women have a sharper sense of smell than men. However, there are separate studies suggesting that the sense is as strong in men as in women. Can women really identify smells better than men? Is women's sense of smell stronger in detecting certain types of scents, like cologne and perfume?
Feminine Smelling Ability Superior
Standard tests establish the superiority of women's smelling ability to that of men in terms of odor detection, discrimination and identification (SIRC, 2012). Women convincingly scored higher than men in these tests. A research said that this capability in females was shown in studied female newborns. ut other studies can refute this established finding. A separate study hinted that this feminine capability may be stronger to certain scents but not to others. Female sensitiveness to smell has been demonstrated to be 10,000 stronger to…… [Read More]
com. You are aske to briefly aress each of the following issues. Be sure to substantiate your answers with reliable sources. See Moule Six -- " Ethical Business Practices on the Web to assist in you with your answers.
a. Describe any customer concerns that may affect the use of a website to purchase customize cosmetics.
The greatest concern customers have is if they can trust the quality an valiity of the personalize care proucts they buy online. Trust is the overriing an most critical issue there is when purchasing personal care prouct online (Lalisan, Rubio, et.al.). In conjunction with trust, many consumers want expert-level guiance when it comes to efining which ingreients to use on a cosmetic prouct (Groves, et.al.). A customize cosmetics website must also convince customers that the unique prouction processes use to prouce their proucts is safe, secure an reliable. The aspect of prouct personalization an…… [Read More]
"Beautiful!" -- Scented makeup by Estee Lauder
Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the flavors of bubblegum and peanut butter and jelly. However, enjoying scented lipstick is often a delight female consumers forgo when they become adults, other than a guilty sniff of their daughter's Tinkerbell or Bonne Bell makeup drawer. This new product would enable adult consumers to have that same pleasure, only with high-quality Estee Lauder makeup. This product will also address an increased desire consumers have for 'customized' beauty products filled with a sense of youth and vigor (5 spring makeup color trends, 2011, efinery 29). As well as makeup that suits the user's skin tone, the selected scent of the makeup will also speak volumes about the wearer.
Although the economy still remains on shaky ground, demand for luxury products like…… [Read More]
cannot control the urge, then the employee might consider seeking outside professional help with the addiction. Since a person's car is private property, however, it is unlikely that any non-smoking ban would extend to that area. However, the smoker would need to take steps to ensure that their clothing and work supplies did no retain the odor of smoke. In essence, other than in the privacy of one's own car and home, thus any place that one could potentially harm someone else with smoke, is legally favoring the non-smoker (Grensing-Pophal, 1999).
Co-Workers Can Sue Over Excessive Perfume in the Workplace. (28 August 2009). Godlike
Productions. etrieved from: http://www.godlikeproductions.com/forum1/message869754/pg1
Indoor Air Quality in Hospitality Venues Before and After Implementation of a Clean Indoor Air
Law. (12 November 2004). Center for Disease Control -- MMW. etrieved from: http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5344a3.htm
Negative Ions: More Scientific esearch. (2010). Comtech esearch. etrieved from:
Tobacco Facts,"…… [Read More]
Close eading of "Look at Your Fish"
Samuel H. Scudder composed "Look at Your Fish" in 1874. The piece is a narrative and anecdote of Scudder's first encounter with Jean Louis odolphe Agassiz. Agassiz, at the time of their meeting, was an accomplished zoologist working at the Harvard University Lawrence Scientific School. Scudder was an entomologist who studied under and was mentored by Agassiz during his time at Harvard. "Look at Your Fish" is Scudder's recollection of his first day in Professor Agassiz's course and the first class exercise in which Professor Agassiz assigned to the class. "Look at Your Fish" is told in a chronological, linear fashion. There are a few groups for whom this piece is the intended audience. One audience could be college students; another group could be professors at the undergraduate and graduate levels. This piece would also be relevant to any teacher or anyone serving…… [Read More]
This suspicion becomes even more ironically clear as we read further. As we progress with the analysis of the protagonist's description of his love we find even more apparently negative comparisons. For example, he states that that in comparison to perfumes his "mistress reeks" and that music has a much more "pleasing sound" than her voice. He also states that she is no goddess in the lines,
I grant I never saw a goddess go;
My mistress, when she walks, treads on the ground
However in the final couplet of the sonnet there is a dramatic change of tone and a radical change in our perception of the loved one. The final two lines read as follows.
And yet, by heaven, I think my love as rare
As any she belied with false compare.
These two lines should be carefully considered as they ironically overturn the meaning and intention of…… [Read More]
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this…… [Read More]
ESTEE LAUDER INC. NEW PROMOTIONAL CAMPAIGN
Estee Lauder Inc.- New Promotion Campaign
The Estee Lauder Companies Inc. is considered as one of the leading manufacturers in the world of products including hair care, quality skin care, fragrance and make-up. The company is also considered as one of the world's leading marketers of these products. In this paper we have looked at their products with a totally new perspective and decided how their products would achieve higher brand shares if promoted today. The paper deals with a set of recommendations on proposed advertising for the leaders in Cosmetics -- Estee Lauder Inc. We have first reviewed the company and its products. Then we have looked at the different market segments it appeals to. Then we have chosen a few segments where we feel a change in strategy may help the products to achieve greater market shares.
The company was fist founded…… [Read More]
Flo retaliated by acquiring Harry Johnson and 11 other employees who then worked for Helena. When Helena opened a salon in New York, Arden opened a counterpart elsewhere. Parallelisms appeared to occur between them in that they both entered the men's skin care industry at roughly the same time. They also both married exiled princes after their first marriages ended in divorce.
Flo or Arden also lost half a million dollars in sales in the first two years since her divorce with Tommy, but being inherently innovative, she managed the crisis, recovered and proceeded to lead the industry. Records bear these out. While many businesses flopped during the Great Depression, Elizabeth Arden not only stayed and spent. It also bought an office building and a penthouse in New York during the stock market crash of 1929 and opened several other salons in the 30s.
Elizabeth Arden demonstrated an unwavering commitment…… [Read More]
Advertisements for the Same Product
Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company's products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing.
Considerations When Designing Advertisements
Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product…… [Read More]
If I were organizing a conference on the theory of smell, I would certainly include Luca Turin as one of the invited lecturers! He is charming, irreverent, and an expert and his lecture would certainly entertain and enlighten the audience. He unearthed a new theory of smell; not to include him would be a disservice to anyone attending the conference. Of course, he would cause a reaction, because he is strong and opinionated. He says, "When I wrote the perfume guide, most of my readers were gay men, and most of my acquaintances assumed I was gay, which I'm not, not that I give a damn. eal men don't smell things. It's a female thing" (Burr 12). That would make him an even more compelling choice for the conference. He would generate interest, some controversy, and entertain at the same time.
I think I would recommend this book to anyone…… [Read More]
Marketing Challenges and Solutions for Flare Fragrance
Flare Fragrance faces a multitude of challenges at the time of the case study, with the uncertainty of the economic situation not only leading to a real and already-present drop in growth rates and new sales but also making it difficult to select and promote a strategy for future growth, and with intense competition and proliferation in the industry creating further complications and challenges. Selecting appropriate demographics for future sales growth, determining how to most effectively select and implement a channel strategy, and a variety of other specific operational and strategic concerns exist for Flare and its executives and managers, and how these challenges are met will determine how successful the company will be in the coming years. Though many of these challenges are not marketing challenges in and of themselves in any direct sense, they all affect the…… [Read More]
What were the dependent variables in this experiment?
The dependent variable was the subject's choice of product, based upon package appearance.
How were the dependent variables operationalized?
The identical product was packaged in differently-appearing containers.
Did the results support the stated hypothesis?
The results did find that higher self-monitors were more influenced by package appearance while low self-monitors cared more about quality.
What were the independent variables in this experiment?
The container styles of two different perfumes in a type of container, and the quality of the perfume.
What were the quasi-independent variables in this experiment?
The perfume bottles' relative 'attractiveness' and scent although quantified, is still somewhat subjective and dependent upon another experiment outside of the controlled environment of the study.
What were the dependent variables in this experiment?
The choice of the subjects for either the better-smelling perfume in the less attractive bottle vs. The less attractively…… [Read More]
Today, the term "designer" is too often associated with people who churn out clothing lines every season. In this sense, Gabrielle "Coco" Chanel stands as a breed apart. Fashion analysts today attribute the birth of modern fashion to Coco Chanel. She is viewed as a woman and an artist ahead of her time. Her clothing influenced not only the way women dress, but the way women define femininity. In this sense, Chanel is very much a part of the modern artistic movement, along with the likes of Pablo Picasso and Jean Cocteau.
This paper examines the many facets of Coco Chanel's artistry. The first part of the paper looks at Chanel as a product of her social environment, discussing the factors that have contributed to the evolution of Chanel's style and clothing designs. The next part then looks at Chanel's designs and choice of fabrics. Chanel never defined…… [Read More]
Regional Star to Global Leader
Global and Intercultural Competencies of Yang Jianguo
Using the information case study from regional star to global analyze the global competencies and intercultural competencies of Yung Jianguo. What are his strength and weakness?
Yang Jianguo possesses some of the most important and competent skills having been promoted from a regional to a global leader. Getting an appointment to this position demands great qualities that only a few educated and well-experienced persons can possess. This man had certain cultural and global competencies that enabled him to be among the best people. For instance, he is very innovative and can form ideas and opinions that can take a business so many milestones. His critical analysis of situations and business environment makes him capable of tackling global issues that may seem a bit complex. His ability to apply these skills competently made him one of the best global…… [Read More]
The company selected is Dar Almanthour for Fragrance. The company was established in the year 2000 by the owner, Mr. Therar AlTararwa. The key products retailed by the company comprise of Bakhour, perfumes, scents, perfume oil and designed boxes for formal events. It started off with his friend at work wanting to sell his own made up fragrance and offered Mr. Therar AlTararwa to sell these fragrances to his family and when he did Mr. Al Tararwa saw an opportunity that selling these fragrances made money and so he wanted to get in the game he bought dozens of fragrances from his friend and made a guy sell them and he had his percentage of the sales. So then and there, Mr. Al Tararwa saw an opportunity and offered his friend money to sell him the mixture ingredients of the fragrance so he can open up a fragrance…… [Read More]
as, many of these ads will often have the picture of: the fragrance with a celebrity or model. While at the same time, they will have a sample that can be opened and smelled. This is important, because these two different tactics can create positive perceptions about the product in the minds of consumers.
You can then use newspapers and television advertising, to continue exposing the individual to the product itself. Where, the different forms of mediums will give them constant positive images of the merchandise and what it is about. This would be augmented with: an effective internet and radio campaign. Once this occurs, it will help to expose the core target audience to: the benefits of the product and how good it will make them feel. This is the point that you can create some kind change in the way consumers are: perceiving the product and the emotions…… [Read More]
S ome aromas even affect us physiologically" (p. 38). esearchers exploring human olfaction have determined that:
faint trace of lemon significantly increases people's perception of their own health.
Lavender incense contributes to a pleasant mood -- but it lowers volunteers' mathematical abilities.
A whiff of lavender and eucalyptus increases people's respiratory rate and alertness.
The scent of phenethyl alcohol (a constituent of rose oil) reduces blood pressure.
These findings have contributed to the explosive growth in the aromatherapy industry; according to Furlow (1996), "Aromatherapists point to scientific findings that smell can dramatically affect our moods as evidence that therapy with aromatic oils can help buyers manage their emotional lives" (p. 38). According to Ornstein and Sobel, one recent experiment to determine the effect, if any, of fragrances on mind/body involved subjects being wired to physiological monitoring equipment, and then being interrogated with stress-provoking questions, such as "What kind of person…… [Read More]
Product Mix: Old Spice
Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.
The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…… [Read More]
e., the ability to read music) or color marks (access to and familiarity with the Pantone chart)." (Matheson, 2003)
There is a question regarding 'scent depletion' as noted in the work of Matheson who states: "The overall number of scents of a favorable character which are intelligible to the majority of the public through a straightforward written description and suitable for product identification are, presumably, rather limited. According to this theory, the registration and/or protection of specific scents should be prohibited to avoid depletion of the supply of scents available for use by others." (2003) This same argument is one that has been reviewed and recently dismissed by the Supreme Court "...relative to color marks as relying upon an occasional problem to justify a blanket prohibition." (Matheson, 2003)
Matheson believes that this concerns will hold more sway in the context of olfactory marks because "...Pending the adoption of a widely…… [Read More]
With this in mind communications strategy has to be developed and implemented. The central debate remains that of degree of uniformity. The pros and cons are obvious, i.e. economies of scale, consistent message across markets, centralized control, different market characteristics, media availability and costs and government regulations (alabanis & Diamantopoulos, 2011). The stronger argument appears to be that different strategy appears to work in different situations, rather than a totally standardized campaign. Once these geographical issues are decided upon then the scope of the campaign, objectives and elements of strategy can be worked on. If the organization develops a message for one market and then transposes this intact into others or if it develops a message with a number of markets in mind from the start, it may be centrally conceived in both cases (Han, 2009; Wills & Ryans, 1977).
This is popular because of co-ordination and control providing the…… [Read More]
marketing industry introduces people to the belief that they need to acquire a specific product because of this or that benefit. As a result of the marketing campaign, people may start developing a feeling of want, allowing themselves to be convinced that the product in question is imperious for their well being. It is through these strategic techniques that people's perceptions are influenced. And it is because of such strategies that, more than in one occasion, people end up purchasing products they don't really need. However, in certain circumstances, it just so happens that an advertisement meets people's needs and, as a result, the circumstances have created relevant opportunities. In this essay, the key words are need, want, and opportunities which we will be addressing in terms of concepts and strategies. We will provide specific examples to substantiate our research.
Consumer behavior is dependent of a multitude of factors that,…… [Read More]
Puma Sneakers Inc.
Puma markets sneakers targeting a market segment aged 15-30. I have chosen this target segment because it is the age where an individual is active and sporty. This applies to both male and female as the company offers a wide range of male and female sports clothing, a perfume line and shoe-wear. With differentiation, the company's focal point has taken numerous forms. Evidently, the needs of the target market have been addressed through alert attention. Puma's global Sneakers and lifestyle aims to capture approximately thirty percent of the organized retail sportswear market. This will be achieved through additional stores across the country (Pride & Ferrell, 2013).
The main customer base for Puma's sneakers are the company's primary target market predominantly females. The products are best standing based on their brand categories and premium pricing. This market is customer oriented and not demand oriented. Instead of fulfilling needs,…… [Read More]
Acquisition of LVMH
LVMH (Moet-Hennesy Lousi Vuitto
A business plan is vital when planning on acquiring a company. The business has to prove that it can withstand the competition in the market and whether it can attract clients, key employees and other relations. The company background must be well scrutinized showing all the balance sheets to confirm how it has been performing. The company's projection must all be noted before acquiring this company. LVMH has a unique method of supplying its own products.
This is a company that has been in the market long enough and has survived the economic crisis. Since its merger in 1987, this company has only shown growth while adding new products to its markets all the time. The profit margins are great with an excellent working team. The SWOT analysis shows an increase in sales by the year. The supplies have met the demand which…… [Read More]
Maison LANVIN 2016 Company Analysis
Lanvin is A French multinational company specializing in high fashion. Established in 1889, the company is presently more than 125 years old. At present, Lanvin is a reference to French fashion, Luxury, accessories and perfumes. Since its establishment, the company registered office remains the same at Faubourg in Paris. Jeanne Lanvin is renowned for her talents, and through her innovative talents, the company has become known for refinement, elegance and luxury globally. Start as a milliner, and later sell to Paris's upper class, the company has built its name as a top company that designs ultra-feminine clothing marked with elaborate trimming that includes beading, embroidery, beading, and fragrances. Despite the success of Lanvin House, the company experienced a decline in sales towards the end of 20th century.
In 2001, Lanvin found a critical and financial success with the help of designer Alber Elbaz…… [Read More]
But it showcases different voices and images of real people who are 'racing for the cure,' or racing to raise money to fund breast cancer research. The primary appeal of the advertisement is an ethical one, namely the need to devote more funding to breast cancer research, and to encourage the viewer to honor the survivors who run in the Komen race. The implication is that if real people suffer breast cancer, and real people are fighting for a cure, the viewer has an ethical responsibility to either donate to the Komen foundation, or even run him or herself in the race.
The Dubarry advertisement, the alph Lauren advertisement, and the public service commercial promoting the Susan J. Komen ace for the Cure, all use emotional appeals to some extent: in fact, someone might protest that all of these advertisements might be classified as using 'pathos' in their persuasive strategy.…… [Read More]
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…… [Read More]
This advertisement, a commercial on cable television, advertised an insurance company. The advertisement featured a typical couple driving down the road chatting, when a car sideswiped them without any warning. The advertisement was intended to educate the public as to the importance of insurance because of life's unpredictability, but the shock tactic used in the commercial has negative effects on the watchers. Like news shows, the advertisement is meant to inspire fear, which creates a negative social environment.
But advertisements don't necessarily have to create a negative environment in order to be ethically and socially negative. Neither do they have to offend target markets with less than tasteful techniques or shock tactics. They can be deceptive, convincing consumers to purchase products they don't need. One type of advertising particularly guilty of this offense is paid programming, or television length commercials that appear on home shopping networks or traditional networks at…… [Read More]
In this manner, a chain of custody could be established. if, say, Aldo's product had suddenly jumped from one step of the process to another, it might indicate that Aldo had not gone through the usual channels; had possibly stolen the idea, or copied it to a significant degree from Alexander McQueen. In either case, the designer could protect himself or herself by following the customary procedures of their marketplace.
Can Knockoffs Be Stopped?
ith so many ways to counterfeit designer fashion items like clothing, shoes, and handbags, and so few laws to prevent the actual production of pirated merchandise, stopping knockoffs would seem to be an almost impossible task. Nevertheless, knockoffs can be controlled if designers, retailers, and government authorities remain vigilant. As noted by American designers, merchandising is the key to the American design process. It is also the key to controlling the flow of counterfeit goods. hile…… [Read More]
After she got cleaned up and put down her bag, they went out to eat at a diner. Lexi wanted to order the beef that tasted of home, but Grandma and Pop-Pop said that would be too much for a little girl and ordered her chicken fingers instead. "Every kid likes chicken fingers," they said. Lexi hated chicken, and she also hated the Jell-O that came with her kid's meal. Her grandparents ordered from a menu called 'Early Bird Special.'
Lexi found riding around in the car after the long plane ride from Texas really boring, but she didn't say anything. That was Lexi's usual technique, to say nothing. Her dad called her the strong and silent type.
"What do you do all day in the middle of nowhere?" said her grandmother. Lexi imagined herself on a map labeled 'nowhere.' She knew what her grandmother meant, and kind of felt…… [Read More]
Mondragon Cooperative Corporation's Basic Principles. Four main factors stand out: 1) the Mondragon Cooperative Corporation's rapidly advancing concept of Work Environment, in accordance with Finance, 2) reasons people change and the nemesis which causes the ever-growing sense of improvement (perceived as advancement) in Retail, 3) Benefits of Autonomy and elf-Reliance in Industry, and 4) the self-determination from which all knowledge is based.
By all means, knowledge poses as the central theme by which these other elements find nourishment; without knowledge, a vital sense of comprehensive awareness, that on-top-of-it characteristic paramount to Mondragon would not exist as it stands.
The move from a mechanized and industrialized culture to a digital society has fundamentally modified what we consider these key-phrases: occupation, employment, profession, career, assignment, and vocation. What's nice, of course, is that advancement and promotional encouragement is much more easily attainable, and will continue to increase as the world's…… [Read More]
Strategic Planning & Implementation
Mahesh Singh, MBA, PMP
Week 5-Implementation, Strategic Controls, and Contingency Plans
Cosmetics, toiletries and perfumes are an important of everyone's daily life, from use of deodorant and shampoo to make-up, skin care products and fine fragrances. Personal hygiene and beauty products are considered essentials today as are the use of products such as sunscreens and decay-fighting toothpaste.
One strategy for Oprah company, to which the management of the company looking for is internalization or extending its market. Following this decision company can export raw materials and beauty products outside of the U.S.
Cosmetics and cosmetic raw materials produced for export outside the U.S. must meet the requirements imposed by each country in which they will be sold. When a product is to be sold in several countries, the most stringent requirements must be met. Therefore, products sold in foreign countries in…… [Read More]
Purpose of orks
Central goal of writings
Comparison between writings in England and America
Comparison to other authors
Use of Imagery
Taylor's orks Compared
The Life and orks of Edward Taylor
No study of Puritan literature would be complete without the works of the man often called the best Puritan writer of them all, Edward Taylor. Except for a brief few, the works of this great Puritan author remained unpublished during his lifetime. In 1939, they were discovered by Thomas H. Johnson at Yale, and have since become a valued and praised addition to the other works from the Puritan era. So important are these works that the Norton editors refer to them as "one of the major literary discoveries of the twentieth century" (Rowe). These…… [Read More]
Similarly, women today feel the need to appear beautiful and perfect all the time in order to be a part of a class in society. According to what Kilbourne suggests, women use their bodies as masks or objects that need to be taken care of all the time and kept in perfect shape and condition. The media and the advertisements program their minds to think that their appearance is not perfect and they need to change themselves in a particular manner (Kilbourne, 2002).
One of the main roles that media has played in this subject is to make an individual perceive themselves from the eyes of others and to take it as a responsibility to be appealing to the eyes of the audience instead of what they themselves want to do. Advertisements today sell the bodies of women, not in the literal sense but metaphorically speaking, all advertisements have women…… [Read More]
Business Environment of Fragrance Industry
Fragrance industry is suffering from the ruinous competition of foreign rivals who apparently are flooding the domestic market at an incredibly low price. The French industry, which once was considered at the pinnacle of the fragrance market, is loosing market from Asian competitors. Moreover, there has been a slow growth in revenue of large fragrance companies due to the mass marketing of fragrance sales from small competitors. The sluggish growth rates in the home fragrance market are due to a combination of factors. First, the fragrance industry is facing several major industry shifts that are causing changes on the bottom line. Faced with the challenges of low revenue and intense competition, innovative companies are looking to enterprise sourcing to both speed up time-to-market on new products and drive down ongoing supply costs (Chemical and engineering news, 2003).
Consumers today are making value-based decisions…… [Read More]
This darkness is the poem is the suggestion of death, which Eliot's character contemplates throughout the poem. In fact, the last lines of the poem refer to death. Eliot writes, "We have lingered in the chambers of the sea / By sea-girls wreathed with seaweed red and brown / Till human voices wake us, and we drown" (Eliot). Eliot's character knows his life is ending, and love and courtship are far behind him. Marvell's character also contemplates death. Marvell writes, "Time's winged chariot hurrying near; / And yonder all before us lie / Deserts of vast eternity. / Thy beauty shall no more be found, / Nor, in thy marble vault, shall sound / My echoing song: then worms shall try / That long preserved virginity, / And your quaint honour turn to dust, / And into ashes all my lust: / The grave's a fine and private place, /…… [Read More]
Adapted from http://www.kenbakerbooks.com/lessonplansenses.htm
Materials needed: an interesting photograph, a musical instrument, a piece of sandpaper, a soft piece of material, perfume, a piece of candy for each child, enough copies of the five senses handout for each child (http://www.kenbakerbooks.com/lessonplansenses.pdf), Brave Little Monster Book by Ken Baker.
This lesson plan helps children to explore each of the five senses and to label them correctly.
The teacher will pick up each object and explain how it helps with each of the five senses. The teacher will explain how each of the senses works to tell us something about our world. For instance, the sense of sight tells us about everything that they see, give examples. The sense of hearing helps us to distinguish sounds such as music such as whispering, singing and laughing. Touch helps us to determine how things feel, including when something is wrong like pain, heat…… [Read More]
Recessions come and recessions go, but luxury never goes completely out of style, even if sales were subdued in the early 2000's. Some individuals with deep pockets and high ambitions are always willing to spend prodigiously on common items like handbags and watches, provided they get what they want in return: quality, fashion and the envy of their friends. While the past couple of years have been difficult for the luxury category as a whole, LVMH has managed to distinguish itself from its competitors. It posted a 30% jump in profits in 2003 while the company's stock has risen 50% in the past 12 months. This tremendous rate of growth can be explained through brand protection and limiting underperforming stores.
LVMH is all about the power of brand, and its stable is jammed with famous names: Upscale leather goods retailer Louis Vuitton, its largest unit; wine and spirit…… [Read More]
King and Queen Hatshepsut
Located on the wall of a cave in Deir el-Bahari is a bit of graffiti showing "a man having 'doggie-style' intercourse with a woman wearing a royal headdress." (Tyldesley 2006, 99) Historians have interpreted this vulgar piece of art as ancient Egypt's 18th dynasty's Queen Hatshepsut and a governmental official named Senenmut. At a time when men ruled and women were subservient, it was unusual for a woman to gain power, let alone become a Pharaoh. But this is exactly what Hatshepsut did, she assumed the role of Pharaoh; but in doing so she sentenced herself to virtual non-existence. hile the reign of Hatshepsut is generally though to have lasted about 22 years, from 1479 BC to 1458 BC, the man she usurped from the throne eventually got his revenge. After her death, the next Pharaoh, Thutmose III, all but erased her reign from history…… [Read More]
Air pollution pertains to substances and gases in the air that threaten health and life. Among these are pollutants and irritants, such as nitrogen oxides, sulfur dioxide, and carbon dioxide; particulates, volatile organic compounds (VOCs), toxic substances and some natural substances, like pollen. ut most of the pollution comes from the by-products of industrialization - fossil fuel combustion, transportation, transportation, power plant emissions and those from other industrial processes. The burning of fossil fuels to generate electricity alone is the greatest source of air pollution in the U.S.A. These outdoor pollutants can undermine health and cause environmental disturbances, such as acid rain, and are toxic.
Studies show that we now spend more than 90% of our lives inside buildings and other constructed environments. ecause of this, such structures - including homes and office buildings - are constructed with energy efficiency and comfort foremost in mind. The installation of central heating,…… [Read More]
Those who suffer from migraines describe their symptoms in different ways. Some describe a sense of numbness that spreads throughout their extremities. Others describe loss of appetite or severe nausea. Still others feel confused and disoriented until the migraine passes.
Common to all migraine sufferers, however, is the sense of pain. Sometimes, the pain is big and heavy, "like a 25 pound pumpkin on my head" (Moe 20). Other times, the pain is sharp and concentrated, "like a knife in my eye" (Moe 6).
Medical Definition of a Migraine
Medical professionals characterize migraines as a "chronic paroxysmal disorder" which is typically free from symptoms in between attacks. This disorder is often followed by "transient focal neurological symptoms," such as photophobia and blurred vision. In many cases, the pain is severe enough to incapacitate the sufferer, necessitating bed rest (Spierings, 9).
B. Differences between a migraine and a headache…… [Read More]
Indeed, entropy governs life. One can view entropy from two different perspectives. One, that it is essentially dispersive in nature. The second is that it is constructive in nature. Entropy is the measure of the spontaneous dispersal of energy within a system or between systems. Chemically, entropy is represented by the symbol, S.
The term entropy has often been misused. It has been misidentified solely as the measure of disorder or chaos. For example, a disorganized room or a pack of cards randomly arranged in a disordered manner is said to have higher entropy. ut since there is no change in energy in those systems (through dispersal) it cannot be considered as entropy. (Lambert, 2003)
Entropy can be more explained using the basic laws of thermodynamics from physical chemistry and physics. Indeed, it is these laws that govern nature. The First Law of Thermodynamics states that the energy of…… [Read More]
omen and Men as Consumers
Consumer habits: Men vs. women
"Men buy, women shop" (ilder 2007). This statement succinctly sums up the differences between the sexes and their approach to consumerism. omen shop as a social experience for pleasure, men view entering a store as a goal-directed activity. This is immediately seen in how retailers lay out stores, depending on whether the store is primarily directed at women's shopping habits or men's shopping habits. For example, "women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible" (ilder 2007).
Setting up a store so that premium…… [Read More]
1896 saw the expansion of the American Jewess with the opening of a New York office, though the content of the magazine appeared largely unchanged at the beginning of 1897. The January issue of the publication contains many articles that were themed similarly to the previous issues of the magazine, though there is a decidedly more practical nature to many of the articles included in the issue. "Household hints" and similar sections had been regular appearances in the magazine since its inception, but this issue contains articles on creating happiness in the home and on the history of the shoe -- with a definite feminist-Jewish perspective. hile still engaging in abstract, intellectual and scholarly pursuits, the content of the magazine is also shifting towards direct daily usefulness.
The issues began to shorten noticeably as 1897 progressed, and as the number of articles depleted the ratio of directly targeted articles…… [Read More]
In China with the target demographic group of young adults and teens because they account for a large portion of consumer spending. Last year in America teens spent roughly $100 billion and parents spent another $50 billion on their teens. .
Abercrombie and Fitch will be a hit in Beijing, China, because a & F. clothing is geared for thinner petite individuals. As we know with the Chinese culture, the average height for a women is 5'0., average height for a man is 5'6 inches. The average Chinese woman weighs 125 pounds, and a Chinese man weighs 145 pounds. Abercrombie and Fitch tailors to the more petite stator, this is a perfect population to market and export this brand to clothing.
Abercrombie and Fitch will market their trendy slim fitting jeans for the female, and boot cut denim jeans for the male . Abercrombie and Fitch will market their…… [Read More]
Starbucks offers a 401K program, stock options, tuition reimbursement, adoption assistance and a very liberal free Employee Assistance Program. After 6 months, partners receive paid vacations, discounts on serviced Starbucks has contracted with, and discounts on products to take home.
Of course, the discounts help also to bring more friends and relatives into Starbucks -- certainly, if one serves the coffee at home then that is a great recommendation for the brand. Branding and flexibility with product at Starbucks is impressive, too. Since the 3rd Space concept engenders people coming to Starbucks and spending time, the company has invested in several different types of foodstuffs, not simply the traditional pastries, but breakfast and lunch sandwiches, soups in some locations, and so many different permutations of coffee drinks that everyone can surely find something to drink -- even if they do not care for coffee See: Mann, 2007; Gold, 2008).
uman…… [Read More]
aters appears to have fairly limited ethics. His moral imperative appears to be guided by whatever will benefit him the most personally. Under his watch, the organization has become less effective and has seen its size reduced by 60%. aters does not feel the need to work hard, so he provides a poor example for his team as well. He is an ineffective leader, and is not respected by his charges. Beyond that, he is failing in his responsibility to the shareholders. As a manager, he has a duty to act as an agent of the shareholders (Donaldson & Davis, 1991). This means that he should be pursuing tactics that will earn the company the most profit. aters instead is pursuing self-interest to the detriment of earning the most profit.
The corporate culture appears to be contributing to the dilemma. Nobody in senior management appears to be especially concerned with…… [Read More]
S. market for counterfeit goods and if Coach and other companies are taking advantage of law. It is foolish according to the attorney of Kim for Coach to threaten its customers with $2 million lawsuits and before antagonizing customers the company must do a minimal investigation and it is not known how many customers got scared and paid off Coach. Kim, had worked for the Coach in 2004, filed suit saying among other major charges that the company wanted to suppress online sale of used items to pay high prices to the company for a Coach handbag. There is a problem for all companies which grapple with counterfeiting and it is often seen on Craigslist and eBay. Along with Kim one more eBay seller, James Caffarella of Littleton, Mass was also sued when he tried to sell legitimate silver golf-ball Tiffany key chain using a stock photograph. He too received…… [Read More]
The message of the poem is the longing for life and youth. In this case as well the images have a strong symbolical dimension, the light must be understood as life and youth, whereas the night as death and decay. Just as the title suggests it, there are people who will not easily accept their fate. "Wild men who caught and sang the sun in flight, / And learn, too late, they grieved it on its way, / Do not go gentle into that good night" (Thomas, 10-12). Wild is a state of mind and the sun in flight is a symbol of freedom and creation. The imagery creates spiritual landscapes which unite the poet and the reader.
Shakespeare in his sonnet "My mistress' eyes are nothing like the sun" makes a clear opposition between elements of nature and parts of the body of the woman he loves. On the…… [Read More]
Buddhism, religion and philosophy founded in India c.525 B.C. By Siddhartha Gautama, called the Buddha. There are over 300 million Buddhists worldwide. One of the great world religions, it is divided into two main schools: the Theravada or Hinayana in Sri Lanka and SE Asia, and the Mahayana in China, Mongolia, Korea, and Japan. A third school, the Vajrayana, has a long tradition in Tibet and Japan. Buddhism has largely disappeared from its country of origin, India, except for the presence there of many refugees from the Tibet region of China and a small number of converts from the lower castes of Hinduism ("Buddhism").
Buddhism is a blend of philosophy, religious belief and educational principles that focuses on personal spiritual development. Although the distinction may be somewhat blurred, strictly speaking, Buddhists do not worship gods or deities, and the Golden Buddha's people pray to are supposed to be merely aids…… [Read More]
The role of sex in advertising is even more blatant in a food advertisement of an ejaculating Tabsco sauce bottle over a split bake potato -- hot and spice as a metaphor for intercourse.
Sex sells: a woman wants to be desired by a man which requires the perfect figure, in the perfect low-cut dress with the perfectly matching nail polish, and a man can only be desired by a woman if he drives a BMW, wears a olex watch and has on a alph Lauren suit (which is not a Polo suit but the higher end and much more expensive Purple Label suit). Media's objectification of women and the fact that sex does sell has lead to the "sexification" of young girls and teens. Kilboure makes her point with magazine covers and television spots, including JonBenet in full makeup for a toddler beauty pageant, a teenage Brittney Spears displayed…… [Read More]
Up here in this parking lot cell coverage was never very good. I wonder if she knows about the improvement (no one who knows this neighborhood would have even attempted to make a call up until September of this year) or just happened to be making a call and it went through.
A senior citizens community bus pulls in and parks right in front of the store, in a place reserved for handicapped drivers. No one gets out for a minute or two. I get out of my car and walk closer so I can see who will get out. I leave my clipboard in my car and go to the newspaper racks as though I'm deciding which one to buy. A white-haired man who is thin and wears a Hawaiian shirt drives the bus. He looks back at the two passengers as if to say, "We're here." The first…… [Read More]
From this perspective, luxury brands may be desired be many consumers, but the more affluent are clearly more readily capable of such acquisitions, making them a natural target for luxury brands marketers.
Although there is a growing body of contemporary knowledge concerning the influence of self-perception and self-image on luxury brand purchases, the study of these issues is certainly not new. In fact, as early as 1899, Thorstein Veblen developed a theory according to which consumers use product prices as a means of ostentatiously displaying their wealth (Veblen 1899). Based on the inextricable relationship between the level of consumers' income and the type of goods and services they may desire, it would be reasonable to posit that highly affluent consumers would be a natural market for luxury brand marketers; however, the choice of luxury brands over other brands is a highly complex decision that take into account a wide range…… [Read More]