Public observation methods and applications
This paper is an anthropological, descriptive exercise in which the author recounts a 30-minute observation of a public area. The public area of choice was a fitness center (health club). The paper is broken down into several sections: place, people, hour-by-hour observations, projections for future observational, qualitative research and self-analysis about the researcher's own biases.
Advertising Wellness Clinics Health-Based Product
More and more, the illnesses afflicting the American public are lifestyle-related ailments. Obesity, a lack of physical activity, stress, and a life-work imbalance -- all are common complaints today.