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In business and marketing, there are many factors that can affect the business environment from both inside and outside the corporation. Many internal elements can be controlled within the business itself, but the organization has little control over external forces such as politics, the economy, society or technology. The micro-environment and the macro-environment can both affect the way a corporation conducts business (Haughey, 2008).
There are distinct differences between the micro- and macro-environments. Within a firm, a business deals with individuals such as shareholders, customers and vendors. These individuals are able to control certain aspects of the company's operation to maximize its profits. This is known as the micro-environment (Gillespie, 2007). Unlike the micro-environment where factors can be monitored and controlled, however, the macro-environment deals with factors that affect the firm from outside the business sphere. Political, economic, social and technological changes, otherwise known as PEST, are examples…
de Boer, S. (2005). University of Twente International Management Section: Macro Level Analysis. Retrieved January 27, 2010 from http://matryoshka.tnw.utwente.nl/Bestanden/Macro-handout-050603.pdf
Gillespie, A. (2007). Foundations of Economics: Additional Chapter on Business Strategy. Retrieved January 27, 2010 from http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/business_strategy.pdf
Haughey, D. (2008). PEST Analysis. Retrieved January 27, 2010 from http://www.projectsmart.co.uk/pdf/pest-analysis.pdf
PEST analysis and comparison of Australia vs. Singapore:
Opportunities in advertising
Although much of the world suffered severe economic setbacks during the recent global recession, two of the hardiest economies have proven to be that of Singapore's and Australia's. Australia has a projected budget surplus for 2012?2013 and the unemployment rate is expected to fall to 4.75% in late 2011?2012, "around levels consistent with full employment" (Australia, 2010, U.S. State Department). Singapore's economy grew 17.9 per cent in the first half of 2010, even while the United States' was struggling (amesh 2010).
Because of their resilience and prosperity, both nations are highly attractive to foreign investors, given their relative wealth, expanding population, and location. However, an advertising firm considering exploring either marketplace must keep other considerations in mind when evaluating opportunities, including the social climate of these nations, the government's attitude towards freedom of speech, and the cultural values expressed…
Australia. (2010, November 24). U.S. Department of State. Bureau of East Asian and Pacific
Affairs. Retrieved March 5, 2011 at http://www.state.gov/r/pa/ei/bgn/2698.htm#gov
Australia. (2011). U.S. Energy Information Administration (EIA). Retrieved March 5, 2011 at http://www.eia.doe.gov/emeu/cabs/Australia/Background.html
Population trends. (2009). Government of Singapore. Retrieved March 5, 2011 at http://www.singstat.gov.sg/pubn/popn/population2009.pdf
Social factors relate to assessing the social, cultural, demographic, and environmental profiles of addressable markets (Sears, 2011). These trends are shaping the way Americans live, work, produce, and consume. Such a dynamic society gives Sears the opportunity to be a trendsetter in its various product categories. Sears currently faces many threats from many different retail chains like Wal-Mart and Target. These stores are beginning to offer customers a single store to fill all their shopping needs. Like Sears, such stores offer many of the same products at competitive prices, plus the consumer has the ability to conduct other shopping as well. Similarly, Lowes and Home Depot have been consistently garnering a large portions of Sears' appliance sales. Sears is able to influence how it does business with its partner vendors through environmental sustainable practices of recycling and offering products and services that promote environmental health for customer and…
New York Times. (2011). Sears holding corporation. Retrieved from http://topics.nytimes.com/top/news/busi ness/companies/sears_holdings_corporation/index.html' target='_blank' REL='NOFOLLOW'>
Moreover, controlling laws are in constant flux, making this area a particularly challenging one for the company. Despite these challenges, people always need groceries and Costco is ready to deliver the goods -- literally -- and these issues are discussed further below.
Although Costco enjoys a healthy share of its market, the company has not been immune from the Great Recession of 2008 as reflected in its historic stock performance shown in Figure 2 below.
Figure 2. Costco Stock Performance: July 2003 to Date
Despite this temporary downturn, the company has regained its momentum and has exceeded its pre-Great Recession performance levels. As noted above, though, while Costco is continuing to grow, the 800-pound corporate gorilla in the department/specialty retail store sector is still Walmart, with the company trailing at a distant second followed closely by Target Corporation as shown in Table 1 and illustrated graphically in…
2005, Amazon.com released its first generation of the Kindle, a hardware and software device that allowed people to read electronic books (Ieadeview, 2010). Since 2005, the Kindle has new competition, including the Nookbook, Sony eader, and the iPad. As the original mainstream electronic book device, the Kindle will have to struggle to keep its leadership in the hardware and software e-book markets. Studying the economic, social, and technological factors may determine its market competition, the marketing problem, and create a strategic recommendation.
The Kindle creators have made a product that continues to bring in revenue. Once the customer purchases the Kindle, the only market that they can purchase from is the official Kindle bookstore. This is a great position for Amazon.com to be in as it may provide a steady cash flow. However, some people may be reluctant in purchasing the Kindle because one seller means limited purchasing opportunities. If…
Amazon.com. (2010). Customer Reviews. Retrieved November 14, 2010 from http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/product-reviews/B002Y27P3M/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1
IReadReview. (2010). Kindle Review. Retrieved November 14, 2010 from http://ireaderreview.com/
QuickMBA.com. (2010). PEST Analysis. Retrieved November 14, 2010 from http://www.quickmba.com/strategy/pest/
Personal Development Plan -- PEST Analysis
The government argues that the budget allocated to the emergency medical services is large. Legislators are working on how to reduce the budgets through various large contract negotiations. New policies on the drugs imported have been introduced. Paramedics are striking due to salary irregularities in the department of emergency medical services.
Negotiation of large contracts by the legislators will allow the government to save funds, which will be used to buy other emergency services equipment. The funds will be used remunerate the paramedics so that they can be motivated and offer emergency services to their level best. Striking paramedics will make the government pay attention to the services they offer them salary increment (Martin 2006).
New policies on the imported drugs might lead to a shortage of drugs because the companies dealing with drugs might be given a limit, which…
Garcarz, Wendy, Chambers, Ruth and Ellis Simon. Make Your Healthcare Organization a Learning Organization. New York: Radcliffe Publishing, 2003. Print
Martin, John. The Challenge of Introducing Continuous Professional Development for Paramedics. Journal of Emergency Primary Health Care (JEPHC), Vol.4, Issue 2, 2006
Amazon Web Services’ Expansion to Russia and Mexico
While globalization has posed numerous potential opportunities and threats in the international business arena, many of these opportunities and threats are specific to individual countries (Zhuplev, 2016). Therefore, a country risk analysis becomes a crucial element to consider for companies doing business on the international scale. In this view, country risk analysis has been the subject of extensive research in recent times with a focus on a range of opportunity and threat factors such as the economic, political, social and technological environments. The type of institutions involved in these analyses is equally broad ranging from debt-rating agencies, research organizations, political agencies, business entities and international entities like the World Economic Forum. Indeed, comparing countries such as Russia and Mexico as will be done in this study will influence the decision that Amazon Web Services will make regarding the market to…
Berger, R., Herstein, R., Silbiger, A. & Barnes, B. R. (2017). Developing International Business Relationships in a Russian Context. Management International Review, 57(3), 441–471
Cavusgil, S. T., Ghauri, P. N., & Akcal, A. A. (2012). Doing business in emerging markets. Thousand Oaks, CA: SAGE
Frynas, J. G. (2015). Global strategic management. Oxford: Oxford University Press.
Hamilton, L., & Webster, P. (2012). The international business environment. Oxford: Oxford University Press.
Jain, S. C. (2007). Emerging Economies and the Transformation of International Business: Brazil, Russia, India, and China (BRIC). Cheltenham: Edward Elgar Pub.
Millett, S. M. (2011). Managing the future: A guide to forecasting and strategic planning in the 21st century. Axminster: Triarchy.
PWC (2014). Doing Business in Mexico: Automotive Industry. PWC. Retrieved September 30, 2017, from www.pwc.de/de/internationale-maerkte/assets/doing-business-Mexico-automotive.pdf
Rovere, R. L. L., Ozo?rio, L. D. M., & Melo, L. D. J. (2015). Entrepreneurship in BRICS: policy and research to support entrepreneurs. New York, NY: Springer
Ponds PEST Analysis
The political environment in Turkey is one that can be defined by relative stability; especially compared to other countries in the geographic region. In 2005, the EU and Turkey began formal EU accession negotiations. Turkey has adopted many European Union directives, regulations and laws in anticipation of accession. hile continued delays have cooled popular interest in EU membership, Turkey's political and business leadership remains committed to joining the EU, and the current government understands that the process itself contributes to Turkey's global competitiveness (U.S. Embassy, 2012). The political stability of the country make is a prime target for various exports to Turkey.
Because of its proximity to the unrest in North Africa, Turkey has been punished by equity investors and as a result the country has gone from one of the best performing emerging markets in 2010 to levels not seen since March 2006…
Bureau, P. (2012, November 3). PESTLE Analysis of Turkey. Retrieved from Market Analysis: http://market-analyis.blogspot.com/2012/11/pestle-analysis-of-turkey.html
Business Insider. (2011, March 9). Turkey: A Model of Middle East Stability. Retrieved from Business Insider: http://www.businessinsider.com/turkey-a-model-of-middle-east-stability-2011-3
Carter, P. (2010, September). Marketing in Turkey. Retrieved from Dr. Patrick Carter: http://www.drpatrickcarter.com/blog/2010/09/marketing-in-turkey/
The Economist. (2012, December 22). Boom on the Bosperus. Retrieved from The Economist: http://www.economist.com/news/business/21568762-lots-young-people-eager-shop-and-play-online-no-wonder-turkeys-internet-industry
Porter's Model Of 5 Forces
Value Chain Analysis
The paper is an analysis of the Holiday Inn Franchise. The paper will start giving an introduction of the franchise and its success followed by the main body which will include the objectives and values of the hotel as they stand today. The management functions, planning and organization of the hotel will also be discussed here followed by leadership styles, SWOT analysis, and Porter's model of 5 forces, PEST Analysis and the value chain analysis. This will be followed by conclusions and recommendations on the future aspects or growth potentials of the hotel
Holyday Inn is the part of InterContinental Hotels (IHG) and is one of the most prominent brand hotels. It has a global reputation to provide best quality services, value and comfort. It has one of the world's largest networks of hotels which include a total of 238,440…
"About Us." HIClubVacations.com. 2008. http://www.hiclubvacations.com/benefits.html. Retrieved April 16, 2011.
"Holiday Inn enters new market area." Daily News, Bowling Green, Kentucky. October 8, 1990. http://news.google.com/newspapers?id=m_oaAAAAIBAJ&sjid=qUcEAAAAIBAJ&pg=2064,1692894&dq=holiday-inn-express&hl=en . Retrieved April 16, 2011
"Holiday Inn Hotels & Resorts." InterContinental Hotels Group. May 12, 2009. http://www.ihgplc.com/index.asp?pageid=409 . Retrieved April 16, 2011.
"On the Road, Sleeping for Less." The New York Times. December 16, 1990. http://select.nytimes.com/gst/abstract.html?res=F30615FA3D5F0C758DDDAB0994D8494D81 . Retrieved April 16, 2011
External Environment of the U.S. estaurant Industry
restaurant industry is one of the most vibrant in the world. New players come to America due to some factors as the strength of U.S. economy, a population with high purchasing power, and the diversity of cultures resulting in popularizing various profitable cuisines. The country is the world's center stage of trade and has been growing to accommodate more ideas and creativity in investments. With the increase in the number of new entrants to the country, better forms of trade are witnessed. The better part of all these is the fact that the political environment is conducive for the inception of better trade options for the people interested in doing business. The Demographics also support the whole course in a big way. These factors are discussed below in light of how the industry has grown to the current robust state.
The External Factors…
Bates, E. (2011). The San Francisco Restaurant Industry. Washington: United States Government Printing Office.
Hua, N., Xiao, Q. & Yost, E. (2013). An Empirical Framework of Financial Characteristics and Outperformance in Troubled Economic Times: Evidence from the Restaurant Industry. International Journal of Contemporary Hospitality Management, Vol. 25 Iss: 6, pp.945-964
Janga, S., Ha, J. & Par, K. (2012). Effects of Ethnic Authenticity: Investigating Korean Restaurant Customers in the U.S. International Journal of Hospitality Management. Volume 31, Issue 3: 990 -- 1003
Joseph, T (2011). Restaurant Industry Employee Profile. (2010). Washington, D.C.: National Restaurant Association, Research and Information Services Division.
External Analysis Motorcycle Industry
External Analysis of the Motorcycle Industry
Harley Davidson, the heavy-bike manufacturer holds the purpose of fulfilling dreams of personal freedom (Purpose: Harley Davidson, 2013). The company functions in segments of Motorcycles & elated Products and the Financial Services. It is however globally known for heavy bikes that have engine displacement of 651+cc (Harley-Davidson Inc. 2013). The company enjoys a unique position in the market yet it is exposed to many new market challenges in recent future. The demand for heavy bikes has increased among those that are not necessarily filthy rich and other companies are also entering the industry. Here is the PEST analysis of Harley Davidson to study what challenges it is facing in external environment.
The PEST analysis offers a detailed picture of how the macro environment factors affect the performance of Harley Davidson. The PEST stands for Political, Economic,…
Engel, J., (2013), "Polaris challenges Harley-Davidson with 3 Indian motorcycles," Retrieved
Harley-Davidson Inc. (2013), Retrieved from:
Coca Cola -- External Analysis
An external analysis of Coca-Cola (NAICS # 312111 -- Soft Drink Manufacturing) requires scrutiny of the specific industry environment with Porter's 5-Forces model and examination of the larger business environment through a PEST analysis. In his interview on YouTube, Porter speaks of the five factors of Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products, Bargaining Power of Suppliers, and Bargaining Power of Buyers. He also discusses the underlying forces for each factor, examining the Airline Industry, in which all five factors are strong, and the Soft Drink Manufacturing Industry, in which all five factors are "benign," essentially making the Soft Drink Industry "a license to print money" (Harvard Business Publishing, 2008). Porter stresses the importance and flexibility of his five forces, which keeps an organization focused on "underlying fundamentals" so the organization's leadership is not tricked or trapped by the latest trend or…
Chapter 21. (2011, August 25). Retrieved February 4, 2012 from Scribd.com Web site: www.scribd.com/doc/63145097/Chapter-21
American Bar Association. (2012). ABA Journal - Law news now. Retrieved February 4, 2012 from ABAjournal.com Web site: http://www.abajournal.com/
American Demographics. (2012). American demographics - News - Advertising age. Retrieved February 4, 2012 from Adage.com Web site: http://adage.com/section/american-demographics/195
Bhasin, H. (2011, February 21). Positioning by product characteristics. Retrieved February 4, 2012 from Marketing91.com Web site: http://www.marketing91.com/positioning-product-characteristics/
Annual reports are strong for the breadth of information discussed, but with respect to depth are better used for internal analysis. They provide an overview of external issues but that overview should be supplemented with other research. Trade magazines and academic journals often have very specific articles that may or may not be of relevance to an external analysis. hen they are relevant, they tend to provide excellent detail. Analyst conference calls, as with annual reports, are best used for internal analysis, but in these calls if management feels that external forces were the key factor in firm performance in the past quarter, the discussion will center on that performance. The Bureau of Economic Analysis is valuable for learning about broad economic trends, but those trends are not put into context of the industry. Newspaper articles may be excellent sources, but they can also be useless. Information literacy is required…
Websters Online. (2010). Retrieved May 15, 2010 from http://www.webstersonline.com/searchresults.asp?category1=company&searchvalue=southwest+airlines&state_prov=&search=Search&AddInfo=
FareCompare.com. (2010). Retrieved May 15, 2010 from http://www.farecompare.com/
Bureau of Economic Analysis website: http://www.bea.gov
LaMotta, L. (2009). Southwest soars despite fuel costs. Forbes.com. Retrieved May 15, 2010 from http://www.forbes.com/2009/01/22/southwest-airlines-fuel-markets-equity-cx_lal_0122markets12.html
External Analysis of Southwest Airlines
External Analysis Southwest Airlines
Will Southwest Airline's strategic plan continue to bring success in the new airline industry landscape? This paper sought to answer this question by examining the external increasingly consolidated environment in which Southwest competes. The review was conducted through application of Porter's Five Forces, a PEAT analysis, and a SWOT analysis.
The report concludes that Southwest has gained ground and maintained stability, changing only as much as it needed in order to remain the friendly domestic budget airline it started out as, and to compete effectively but with fidelity to its vision and values.
This paper will present a brief analysis of the competitive landscape for Southwest Airlines based in order to assess the airline's future capabilities in an environment in which other airlines are increasingly co-opting Southwest's successful and innovative strategies. This deductive exploration of the landscape will continue at the…
Airlines Industry Profile, First Research. (2011). [Web]. http://www.firstresearch.com/industry-research/Airlines.html
Domestic Airlines, U.S. Industry Report, IBIS World. (2011). [Web]. Retrieved http://www.ibisworld.com/industry/default.aspx?indid=1125
Huettel, S. (2011). Tampa International Airport votes to give airlines incentives for adding flights, St. Petersburg Times. Retrieved http://www.tampabay.com/news / business/airlines/article1176335.ece
Porter's Five Forces, Strategic Management, Quick MBA. (2011). [Web]. Retrieved http://www.quickmba.com/strategy/porter.shtml
External Environmental Analysis
This is an online business that offers direct retail sales as well as online auctions both at the international level and locally. It is an online market place where potential buyers can visit for designer brands and home goods at the best price bargains. It also offers a platform where sellers of items can get onto the market platform online and sell their items to other people within or outside the U.S.A.
Porter's Five Forces model and the overstock.com (Mind Tools Ltd., 2014)
Supplier power- this refers to the concentration of other businesses or suppliers that can provide the same service that overstock.com offers. This threat can be rated as high since there are several websites like amazon, ebay among several others that offer the same services.
Buyer power- this refers to the ease with which the buyers of the goods or services can drive down…
Mind Tools Ltd., (2014). Porter's Five Forces Assessing the Balance of Power in a Business Situation. Retrieved February 3, 2014 from http://www.mindtools.com/pages/article/newTMC_08.htm
Strategic Management Insight, (2014). PEST & PESTEL Analysis. Retrieved February 3, 2014 from http://www.strategicmanagementinsight.com/tools/pest-pestel-analysis.html
The main advantage is that the stories are well documented and written in an objective manner.
008, GSK Outlines Plans to Become More 'Biotech-like', Fierce Biotech, http://www.fiercebiotech.com/story/gsk-outlines-plans-become-more-biotech/008-06-10 last accessed on June 3, 009
009, GlaxoSmithKline Plc., Hoovers, last accessed on June 3, 009 -- Hoovers is a centralized database that reveals information on multiple organizations. The benefit is that the data offered is extensive and comprises features such as industry forecasts, competition nature and organizational financial highlight, alongside with description of the respective company. The downside of the source is however given by the reduced amount of free information and for more extensive data, the user has to create a paid account.
009, The Industry Handbook -- Biotechnology, Investopedia, http://www.investopedia.com/features/industryhandbook/biotech.asp last accessed on June 3, 009 -- Investopedia.com has been developed as an initiative of the highly popular and leading business publication Forbes. It can be useful for novice as…
2009, Website of GSK, http://www.gsk.com last accessed on June 3, 2009 -- The official of the British pharmaceutical company is a highly useful research tool as it contains vast information on the organization, its strategies and its products. It is however insufficient as it does not contain any information on the overall industry and as the organizational information are presented from their angle, without mentions of organizational problems.
2009, myalli.com, http://www.myalli.com / last accessed on June 3, 2009 -- the website presents the features of the Alli weight loss program in a manner that makes it attractive to the prospective buyer. The main role of the website was that of promoting the product, familiarizing the population with its existence and boosting sales. Despite the offering of extensive data on the product, the website under the patronage of GSK reveals the disadvantage of only praising the product and not seeming objective.
GSK 2008 Annual Report, Retrieved from
These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis.
Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related products and hardware equipment. "Starbucks stores offered a choice of regular or decaffeinated coffee beverages, a special "coffee of the day," and a broad selection of Italian-style espresso drinks. In addition, customers could choose from a wide selection of fresh-roasted whole-bean coffees (which could be ground on the premises and carried home in distinctive packages), a selection of fresh pastries and other food items, sodas, juices, teas, and coffee-related hardware and equipment."
About 61% of the sold items…
2008, Starbucks Corporation, Hoovers, http://www.hoovers.com/starbucks/--ID__15745 -- /free-co-factsheet.xhtmllast accessed on September 12, 2008
Moon, Y., Quelch, J., July 10, 2006, Starbucks: Delivering Customer Service, Harvard Business School
2008, Analysis of Starbucks, KNOL Beta - a Unit of Knowledge, http://knol.google.com/k/-/analysis-of-starbucks/ow5jbvr76bz9/8#last accessed on September 11, 2008
In the long-term, we need to focus on improving the financial performance and improve out financial position. Based on the brief market analysis, we identified those products that are more popular among consumers and the type of consumers we should address these products to and we will try to focus on them. We will also take under consideration the cost structure of our production and try to focus on those products for which the ratio of costs to sales is the lowest. The marketing department will run a more thorough analysis on market structure, cost structure and consumer behavior so that we get more accurate signals of market changes, because it seems that the market is becoming more dynamic every day. In terms of boat shows, we will continue to participate to most events Yellowtail participated in the past, while trying to strengthen our relationship with existing suppliers and develop…
External Analysis Southwest Airlines
One of United States' most successful airlines in the business is Southwest airlines. The company has been one of the most successful businesses in the economy with no case of worker layoff or strike being recorded in the organization. The company has dedicated its commitment to ensuring it provides a favorable environment for its workers. The company's corporate culture has played a significant role in the success of the company as it recognizes the workers emotions. Positive attitude is influential in the workplace as the workers become more productive. The air transport business is in an industry where profit maximization is a challenge to many players. The struggling economy and the increased number of players in the company make the industry unfavorable for business. The industry is also affected by the increased price of fuel which increases the cost of transportation. The paper conducts environmental analysis…
PEST analysis.(2009). Retrieved on August 15, 2011 from: http://www.valuebasedmanagement.net/methods_PEST_analysis.html
Porter's Five Forces: A model for industry analysis. (2007). Retrieved on August 15, 2011 from: http://www.quickmba.com/strategy/porter.shtml
SWOT analysis: Lesson. (2009). Retrieved on August 15, 2011 from: http://marketingteacher.com/lesson-store/lesson-SWOT.html
Zahorsky, D. (2009). A business owner's secret weapon: SWOT analysis. Retrieved on August 15, 2011 from: http://sbinformation.about.com /cs/bestpractices/a/SWOT.htm
Strategic Analysis of Johnson & Johnson Pharmaceutical Division
This study provides the strategic analysis of Johnson & Johnson's pharmaceutical division to assist the company developing an effective strategy to achieve the competitive market advantages. The paper uses the SWOT analysis, PEST analysis and Porter's five forces for the strategic analysis. The outcomes of the analysis reveal that Johnson & Johnson is one of the top players in the pharmaceutical industry making the company enjoying superior market advantages in the United States and outside the United States. However, the company is still facing stiff competitions with other key players in the industry. Moreover, the company has not been able to reduce its cost of operations. The study recommends that Johnson & Johnson should launch its products in China to enjoy huge Chinese markets. Moreover, the company should take advantage of Chinese low stringent laws and regulations to produce drugs for Indian…
Arnum, P.V. (2015). Outlook 2018: The Current and Future Direction of the Pharma Industry. IMS Market Prognosis.
Gates, L.P. (2010). Strategic Planning with Critical Success Factors and Future Scenarios: An Integrated Strategic Planning Framework. Technical Report. Carnegie Mellon University. Software Engineering Institute.
KPMG (2011). Future Pharma Five Strategies to Accelerate the Transformation of the Pharmaceutical Industry by 2020. KPMG LLP, UK.
Phrama (2016). 2016 Profile Biopharmaceutical Research Industry. Washington, DC: PhRMA.
Business - Management
External Environment Analysis
Southwest Airlines is the nation's low fair, high customer satisfaction airline. It mainly serves short haul cities, offering single class air transportation, which aims for the business commuter as well as leisure travelers. The North American Industry Classification System (NAICS) classifies Southwest Airlines as Scheduled Passenger Air Transportation - 481111 (North American Industry Classification System, 2011).
When conducting an external analysis it is important to look at Porter's five forces to determine the competitive strength and therefore magnetism of a market. Porter's five forces comprise five forces from horizontal competition and vertical competition. These forces are: threat of substitute products, the threat of established rivals, and the threat of new entrants, the bargaining power of suppliers and the bargaining power of customers (Porter's Five Forces a Model for Industry Analysis, 2010).
The first threat is that of the threat of new entrants into the…
Del Vecchio, John. (2000). Analyzing Industries. Retrieved from http://www.fool.com/research/2000/features000309.htm
How Economic Factors Affect the Aviation Industry. (2011). Retreived from http://www.myefficientplanet.com/74865/how-economic-factors-affect-the-aviation-industry/
North American Industry Classification System. (2011). Retreived from http://www.census.gov/ eos/www/naics/' target='_blank' REL='NOFOLLOW'>
New Marketing Plan
Overview of Company
Dawn is a startup company that plans on making the most of the prospect that is the entrance into retirement age of the Baby Boomer generation. The company perceives this as a business opportunity to offer services to this population. In particular, the company will serve as a housing community that offers the product package or services to active seniors who have attained 55 years of age and above. This will encompass assisted living that could be partial or full-time, depending on the needs of the client. Dawn intends to not only offer these services, but also other amenities that will make life comfortable for the adult patients. The company plans on setting up its premises in Boston. The following is a marketing plan that is purposed on creating a profitable business model for the company.
Market esearch Strategies
The company will make use…
Ferrell, O. C., Hartline, M. (2014). Marketing Strategy. Ohio: South Western Cengage Learning.
Pride, W., Ferrell, O. C. (2010). Marketing. Ohio: South Western Cengage Learning.
Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., & Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions. Marketing Science, 33(4), 534-550.
Henry, A. (2011). Understanding Strategic Management. New York: Oxford University Press.
Labor Market Analysis: H Professionals / Employment Analysis in H Profession 2015
Critical analysis of current labor market trends
Evaluation of the impact of external factors
Analysis of advertising, recruitment and selection methods
Professional standards and competences (including behaviors) for H Professionals
The place of interaction between employers and potential employees is termed as the labor market. Here, there is competition among employers to attract the most skilled individuals from the candidate pool, and among workers for acquiring the best jobs. The current U.S. labor market for human resource professionals is healthier, in economic terms, than it ever was since the Great 2007-09 ecession.
Critical analysis of current labor market trends
US unemployment rate in June was at a record low of 5.3% in this economic recovery and about half its October 2009 peak (10%). A strong average job growth rate of around 243,000 jobs a month was recorded last…
Lakshman. (2015). Human Resource Management. Cite.hr. Available from http://googleweblight.com/?lite_url=http://www.citehr.com/14169-hr-core - competencies-pdf-download.html [Accessed: 29th October, 2015].
Qasemi, H.R. (2015). PEST Analysis in strategic Human Resources Planning. Available from http://www.iefpedia.com/english/wp-content/uploads/2009/11/PEST-Analysis-in-strategic-Human-Resources-Planning.pdf
Randstadusa. (2015). 2015's Best Human Resources Jobs and Their Salaries. Human Resources. Available from https://googleweblight.com/?lite_url=https://www.randstadusa.com/workforce360/jobs-the-economy/human-resources-jobs-in-demand-for-2015/258 [Accessed: 29th October, 2015].
Recruiting division. (2015). A Look at Human Resources Talent Today. Human Resources. Available from http://googleweblight.com/?lite_url=http://www.recruitingdivision.com/industries/human-resources [Accessed: 29th October, 2015]
Provide a background analysis about the organization's internal and external environment (SWOT AND PEST)
Organization -- W.A. Police Communications (24/7 police operations call center)
SWOT Analysis (Sheriff Grady Judd, 2013)
Education & Training
Technology & Equipment
Hiring Process and Standards
Promotional and Transfer Opportunities
The Economy and the Budget
Unchanging Pay Scales
Loss of Experts to etirement
Loss of Experts to Other Law Enforcement Agencies
Morale Succession Strategy
Inadequate Overtime Pay
Loss of Grants
Training and Educational Opportunities Multi-Agency Collaboration
Prospective Candidate Diversity
The Economy and the Budget
Issues with etirement System
Workforce Shortage/ Large Vacancies
Crime ate ise Because of Economic Factors
Growth of Inmate Population
Comparison of etirement Agency Pay to that of Other Agencies
Lost Grants Sponsoring…
Elizabeth Bakken. (2006). Making the Transition to Management. Ceridian Corporation.
Anthony W. Batts, Sean Michael Smoot, & Ellen Scrivner. (2012). Police Leadership Challenges in a Changing World. Washington DC: U.S. Department of Justice.
Edward Connors, & Barbara Webster. (2001). Transforming the Law Enforcement Organization to Community Policing. Institute for Law and Justice.
Fayetteville Police Department. (2016). Police Department - Written Directives and Operating Procedures. Fayetteville Police Department.
The process would then need to continue so that the changes that can be seen in the environment can also affect the changes in entry strategies.
Environmental factors, economic factors, political/legal factors, social/cultural factors and also technological factors should all be considered. The legal factors that need to be addressed include issues in employee law, monopolies and mergers legislation, environmental protection laws, and wider issues such as foreign trade regulations. The political factors refer to the stability of the government. The taxation policy, the government spending, the relationship that the government has with other countries, and the industrial policy and all issues should be considered.
The economic factors that need to be addressed refer to inflation, disposable income, unemployment, business cycles, GNP growth rates, interest rates, exchange rates, energy, and the basic prices for raw materials. Factors from cultural and social standpoints include population demographics, the income distribution, what levels…
Altman, E. & Kao, D.L. (1991). Corporate Bond Rating Drift: An Examination of Rating Agency Credit Quality Changes Over Time. New York University-Salomon Brothers Working Paper S-91-40.
Billet, M. (1996). Targeting Capital Structure: The Relationship Between Risky Debt and the Firm's Likelihood of Being Acquired. Journal of Business.
Ederington, L., Yawitz, J., & Roberts, B. (1987). The Information Content of Bond Ratings. Journal of Financial Research 10, 3 (fall): 211-26.
Kaplan, R. & Urwitz, G. (1979). Statistical Models of Bond Ratings: A Methodological Inquiry. Journal of Business 52, 2: 231-61.
Sources of Information for a Porters Five Forces Analysis on Kraft Foods
To undertake a Porters Five Forces analysis it is necessary to identify potential sources of information that will give the required information. The Five Forces analysis will require an assessment of the five areas; degree of rivalry among competitors, threat of new entrants, bargaining power of suppliers, bargaining power of customers, and availability of substitutes. This process can be examined by looking at the sources which may be used for a Porters Five Forces analysis of Kraft Foods, a firm that competes in the food industry. Each of the forces will be considered separately.
Degree of rivalry among competitors
Source 1; CSI Market; UL is http://csimarket.com/stocks/competitionSEG2.php?code=KFT
This is a very useful web site which has the primary aim of providing information to potential investors. The page on Kraft Foods is particularly useful in assessing the firm's position…
Baertlein, L, (2014, Sept 30), Kraft challenged by "healthier" macaroni and cheese brands, didReuters, accessed at http://www.reuters.com/article/2014/03/30/us-kraft-macandcheese-idUSBREA2T09C20140330
CSI Market (2014), Kraft accessed at http://csimarket.com/stocks/competitionSEG2.php?code=KRFT on 7th Sept 2014
Food and Drug Administration, (2004), accessed at http://www.fda.gov/Food / on 7th September 2014
K-Mart, (2014), accessed at http://www.kmart.com/en_us/grocery-pet.html on 7th Sept 2014
MacDonald's STEP analysis
In this paper, we explore the concept of STEP analysis by means of illustration. We perform an elaborate STEP analysis of McDonald's, the world's fast food giant. This is then followed by a recommendation on what actions McDonald's can do in order to take care of the issues that have been exposed via the STEPanalysis.
McDonald's is a food and beverage franchise that by 2001 boasted of close to 28,700 outlets spread in 120 nations Karen,2005). The company's food outlets are very popular among the youth. It offers an environment which is perceived to be safe for families as they can enjoy quality food at an affordable price in a clean environment. The food chain offers its client a familiar environment that is characterized by a McDonald's clown as well as stunning interior worldwide as pointed out by Debres (2005). The company has…
Aswathappa, A (2006): International Business: Tata McGraw-Hill: p, 226
Barriaux, M (2007).McDonald's goes green - but not all customers are lovin' it. The Guardian
Greider, W (2003): Victory at McDonald's: The Nation: 277 (5): p, 8
Daniels, K (2010). PESTLE analysis http://www.cipd.co.uk/hr-resources/factsheets/pestle-analysis.aspx
External Analysis: Overstock.com
Porter's Five Forces Model
Porter's framework, as Hill and Jones (2009) point out, concerns itself with forces (five in number) that configure or structure competition within a given industry. These, according to the authors, include: "(1) the risk of entry by potential competitors; (2) the intensity of rivalry among established companies within an industry; (3) the bargaining power of buyers; (4) the bargaining power of suppliers; and (5) the closeness of substitutes to an industry's products" (Hill and Gareth, 2009, p. 42). The subsequent sections of this text will apply Porter's Five Forces model in an evaluation of Overstock.com's operating environment.
Overstock.com is "a technology-based retail company offering customers a wide variety of high-quality products, at great value, with superior customer service" (Overstock.com, 2014). Some of the products the company offers for sale include, but they are not limited to; jewelry, furniture, handcrafted items and products,…
Hill, C. & Jones, G. (2009). Strategic Management Theory: An Integrated Approach (9th ed.). Mason, OH: Cengage Learning.
Overstock.com. (2014). Who we are: Our Business. Retrieved from http://www.overstock.com/81689/static.html?TID=ABOUT:Business
Quick MBA. (2010). Porter's Five Forces: A Model for Industry Analysis. Retrieved from http://www.quickmba.com/strategy/porter.shtml
The company is itself a major driver of innovation in this area, and the efficiency of renewable energy engines and power generators will decrease the cost of operations for the company even as the same products and efficiency increases will enhance and increase its sales (Quantum 2011). Twnety years from now, it is expected that major utility grids will at least be in the beginning stages of being capable of handling energy input from renewable sources, and this will increase industrial demand for many of Quantum Technology's products enormously (Foo.com 2011).
Quantum Technology's diversification is a major strength of the company, as it is somewhat shielded from major changes in any one application or industry in which its products are used. A weakness can be found in its dependence on external business contract and a lack of direct-to-consumer sales. A large opportunity exists for the company in the…
Fool.com. (2011). Quantum Technology. Accessed 21 February 2011. http://caps.fool.com/Ticker/QTWW.aspx
Google. (2011). Quantum Technology. Accessed 21 February 2011. http://www.google.com/finance?q=NASDAQ:QTWWD
Quantum Technology. (2011). Accessed 21 February 2011. http://www.qtww.com/
Yahoo. (2011). Quantum Technology. Accessed 21 February 2011. http://finance.yahoo.com/q;_ylt=AhaLdmQNG8PmBjKzPsLwg2bxVax_;_ylu=X3oDMTFiNnU5dWY1BHBvcwMxMgRzZWMDeWZpU3ltYm9sTG9va3VwUmVzdWx0cwRzbGsDcXR3d2Q-?s=QTWWD
This is evident in reports such as the one by othman (2009), indicating that airlines were struggling in the economic downturn. A handful of exceptions to the struggle were mentioned, of which easyJet was one.
EasyJet's low prices are its most powerful weapon (Stirmedia, 2005). Its market position is therefore significantly strong because of this. The company's focus on efficiency in terms of strategy, pricing and routes have made it one of the leaders in its market. Indeed, the growth of the airline has shown that the main consideration for customers in choosing airlines is price rather than the type of additional services they receive on board.
Political, Economic, Social and Technological Factors
Political factors that could affect easyJet's operations include employment laws. The company is paying its employers less than the market average for traditional airlines (Karivate, 2004). A risk could be created should government regulations change…
easyJet. (2009). Annual Report. Retrieved from: http://2009annualreport.easyjet.com/index.html
easyJet.com (2003). easyJet PLC restructures Board to further enhance corporate governance. Retrieved from: http://www.easyjet.com/en/news/20020418_01.html
Hasell, N. (2009, Jan 23). EasyJet able to show a degree of strength in turbulent times. The Sunday Times. Retrieved from: http://business.timesonline.co.uk/tol/business/markets/article5569997.ece
Hemscott. (2011). Company Summary -- esayJet PLC (LSE:EZJ). Retrieved from: http://www.hemscott.com/companies/company-summary.do?companyId=4101
Analysis of "Oedipus the King"
"Pride goes before destruction, a haughty spirit before a fall" (Proverbs 16:18, NIV)
Pride is a destructive force that has been recognized as such since the beginning of recorded time. People are subject to it because, as generally selfish creatures, humans put themselves above others. Of course, as a person matures he or she will usually lose much of this me first attitude, at least publicly, but it remains in part because it is difficult to completely deny self. This undeniable fact, that pride does indeed precede, a fall is evidenced by many ancient writings one of the most profound and remembered being the story of Oedipus. He was a king who could not let a simple matter end, and the result was that he lost almost all that had been given to him. The story can easily be analyzed based on the Fitzgerald…
Sophocles. Oedipus Rex (Oedipus the King). Trans E.H. Plumptre. Stilwell, KS: Digireads.com Publishing, 2005. Web.
Starbucks PESLTE Analysis
Starbucks' consumers due to the economic recession have not cut down on their coffee consumption. Instead, they are shifting to options with lower prices. This means that the firm can still influence the buying power by offering cheaper products. In this week's discussion, once you have learnt what a PESLTE analysis is and read the Starbucks study files, provide an answer to these questions:
What are the political factors that Starbucks must consider in its external environment?
is a highly polarized political system with some level of instability and some consider the country to be more politically volatile than any time in recent history. There are many political factors that could influence Starbuck's operations. For example, U.S. internal trade agreements could affect how Starbucks acquires raw materials such as coffee beans and how much taxes or tariffs that they would pay. Starbuck has developed a well-managed global…
Borodkin, L. (2014, February 12). Dumb Starbucks was the perfect crime, but Starbucks was smart to play dumb. Retrieved from The Guardian: http://www.theguardian.com/commentisfree/2014/feb/12/dumb-starbucks-trademark-lawyer
Cooke, J. (2010, September 18). From bean to cup: How Starbucks transformed its supply chain. Retrieved from Supply Chain Quarterly: http://www.supplychainquarterly.com/topics/Procurement/scq201004starbucks/
Starbucks. (N.d.). Environment: Pioneering Sustainable Solutions. Retrieved from Starbucks: http://www.starbucks.com/responsibility/environment
qual xchange Strategic Management Analysis
Introduction of Company
The (qual xchange) is an organization that distributes organic, cocoa, bananas, tea, gourmet coffee, chocolate bars and avocados produced by farmers in Africa, Latin America, and Asia. stablished in 1986, the core competence of the is by paying the agricultural product directly from the farmers assisting the organization to purchase the product at a fair price. Moreover, the organization promotes the sustainable farming by educating farmers to develop quality products. The strategy assists the in procuring quality products at affordable prices, however, the company is facing several threats in a business environment, which affect its operations.
The objective of this strategic paper is to discuss the general environmental factors affecting the in the industry. The paper also discusses the threats facing the company and the strategy to address the problems.
In a competitive business environment, the qual xchange is being…
Equal Exchange (2014). Annual Report 2014. USA.
Equal Exchange, (2015). About Us. USA.
Simpson, C. R; & Rapone, A. (Summer 2000). Community Development from the Ground up: Social-Justice Coffee. Human Ecology Review. 7 (1): 46-57.
Health Policy Analysis for Maryland AC (Affordable Care) Act
McLaughlin, & McLaughlin (2014) rank 11 areas of health innovation based on their impact on costs and quality of healthcare delivery. The process improvement is the highest ranking item. However, the authors identify data analytics, disease management, "non-physician delivery alternatives," and "alternative to fee-for service" (McLaughlin, & McLaughlin, 2014 p 335) as other innovation items that can enhance quality and reduce costs. Additionally, the authors point out that innovation in electronic medical records, diagnosis, and pharmaceuticals can also assist with quality and cost.
Objective of this health policy paper is to evaluate the items that can play important role in the health policy process of Maryland's ACA (Affordable Care Act).
Healthcare items for Health Policy Process for in Maryland Affordable Care Act
The ACA (Affordable Care Act) is a federal government legislation focusing on healthcare coverage for small groups and individuals.…
Abrams, M. Nuzum, R. Mika, S. et al. (2011). Realizing Health Reform's Potential How the Affordable Care Act Will Strengthen Primary Care and Benefit Patients, Providers, and Payers. The Commonwealth Fund.
Chin, W.W. Hamermesh, R.G. Huckman, R.S. et al.(2012). 5 Imperatives Addressing Innovative Challenge. Harvard Business School.
McLaughlin, C.P. & McLaughlin, C.D. (2014). Health Policy Analysis: An Interdisciplinary Approach.(2nd Edition). Burlington, Jones & Bartlett Learning.
Resnik, D.B. (2007). Responsibility for Health: Personal, Social, and Environmental. J Med Ethics. 33(8): 444-445.
Smuckers has a number of strengths from which to gain competitive advantage. The company has a roster of leading brands that are household names (2009 Annual Report). It has saturation-level distribution around the nation. The company is consistently profitable and has a healthy balance sheet (MSN Moneycentral, 2010). It is liquid, has a low debt ratio and the company is growing faster than the industry average -- impressive since its business tend to be mature. One weakness of Smuckers is that its brands lack dynamism -- they are staples and do not excite consumers. The company's margins typically lack those in the industry over the past five years, indicating that Smuckers has lower pricing power than its competitors.
There are a number of opportunities in the market. Smuckers can place increased emphasis on the growing organic segment. Organic groceries have grown from $1 billion in 1990 to $23 billion in…
MSN Moneycentral: JM Smucker. (2010). Retrieved May 2, 2010 from http://moneycentral.msn.com/detail/stock_quote?symbol=SJM&ww=1
JM Smucker 2009 Annual Report. Retrieved May 2, 2010 in possession of the author.
Porter's Five Forces: A model for industry analysis. (2007). Retrieved from QuickMBA. Web site: http://www.quickmba.com/strategy/porter.shtml
PEST analysis (2009). Retrieved from Value-Based Management. Web site: http://www.valuebasedmanagement.net/methods_PEST_analysis.html
There are minor differences in prices, quality, and features of these products. Therefore, consumers can choose those products that best match their current needs. In the new market, Technosoft will need to strive hard for building a strong customer base by producing and promoting innovative technology solutions.
v. The Bargaining Power of Suppliers:
The bargaining power of suppliers is strong against new and small scale software manufacturers while very low against top market leaders. eason being, large scale manufacturers take advantage of their financial strength and make long-term collaborations with the raw material suppliers in a view to get regular and non-stop supply. On the other hand, small manufacturers can neither make strategic collaborations nor make bulk purchases for getting discount on raw material. As a result, the bargaining power of suppliers increases against these small manufacturers.
Section 3: Marketing Plan
3.1: Potential Target Market
Technosoft specializes in operating system…
Bangs, DH, & Henricks, M. (2005). Business Plans Made Easy, 3rd Edition. Irvine, California: Entrepreneur Press.
Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society
Canzer, B. (2006). E-business: strategic thinking and practice, 2nd Edition. Boston: Houghton Mifflin.
Daft, R.L. (2011). Understanding Management, 7th Edition. Mason, OH: South-Western.
Saudi Arabian pharmaceutical market is one of the largest in the Middle East. Within the Gulf Cooperation Council (GCC), Saudi Arabia represents 65%, or $1.7 billion, of the pharmaceutical market (EPSICOM, 2011). This work will analyze the unique opportunities within the Saudi pharmaceutical industry along with challenges, such as heavily regulated price controls and the barriers to access faced by international pharmaceutical companies. Through a better understanding of these factors, a more complete picture of the market can be obtained.
Saudi Arabia is a unique pharmaceutical market. It is the largest consumer in the GCC, with more than 82% of the medicines utilized being imported (aines, 2009). Also, the GCC is unique from nearly every other global region in that patients favor brand products over generics. This is despite that generics are the vast majority of the drugs produced in the Kingdom and the GCC. One study estimates the market…
Bains, E. (2009). Pharmaceuticals: Bringing in the Global Leaders. Middle East Econ. Dig. 53(33).
EPSICOM. (2011). The Pharmaceutical Market: Saudi Arabia. Last Modified 31 Oct 2011. URL: Http://www.espicom.com/prodcat2.nsf/Product_ID_Lookup/00000367?
Over the last few years, Kraft has been dealing with unique challenges. This is from the wide range of products and markets the firm is competing. In this study, there was a focus on the current opportunities and challenges. What was determined is that Kraft is facing considerable risks from a number of industry and external factors. To address these issues, the firm must maintain constant amounts of watchfulness of new changes and quickly adjust to them. This will help the company adapt with critical challenges and address the needs of stakeholders.
For many firms, globalization has increased the competitive pressures they are facing inside the marketplace. This has transformed the kinds of strategies they are utilizing. In the cases of Kraft Foods, they are facing similar issues from these and other factors such as: high raw material and energy costs. This has the potential to hurt their ability…
Kraft Foods. (2012). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q?s=KRFT
Our Progress in 2011. (2011). Kraft. Retrieved from: http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/KraftFoods_DeliciousWorld2011.pdf
PEST Analysis. (2009). Value-Based Management. Retrieved from: http://www.valuebasedmanagement.net/methods_PEST_analysis.html
Porter's Five Forces: A model for industry analysis. (2007). Quick MBA. Retrieved from: http://www.quickmba.com/strategy/porter.shtml
S. production value. Exports account for approximately half this amount (Binnquist, Lopez, and Shanley). Figure 2 portrays three views of bamboo. One: A bamboo forrest; Two: A bamboos shoot; Three: A bamboo grove walkway.
Figure 2: Three Views of Bamboo (adapted from Stickman).
As bamboo production levels have risen, the amounts of raw materials needed to facilitate the production have simultaneously increased. The bamboo industry in Anji predominantly harvests bamboo from plantations, as it primarily grows a fast growing and easily cultivated, bamboo species, locally known as "maozhu" or "moso bamboo" (phyllostachys heterocycla) (Binnquist, Lopez, and Shanley). .
Currently in Anji, the cultivation of moso bamboo encompasses 60% of the forest area, with the percentage rising as plantations expand. Along with the hefty production of bamboo, the intense cultivation bamboo industry uses mammoth amounts of fertilizers and pesticides; which contributes to negative environmental effects. In reference to the bamboo production…
Applegate, Ed and Johnsen, Art. Cases in advertising and marketing management: real =
situations for tomorrow's managers Plymouth, United Kingdom: Rowman & Littlefield, 2007. Print.
Adhikary, Nripal. "Treatment Process." Abari Adobe and Bamboo Research Institute. 2009.
Web. Available at: . 09 October 2009.
HSBC: An Outlook
BNP Paribas: A Helicopter View
Comparison Between HSBC and BNP Paribas in the Banking Field
SWOT Analysis and the Bank's Operations in Middle East Especially in Dubai & Bahrain
PEST Analysis And the Bank's Operations in Middle East Especially in Dubai & Bahrain
External Analysis of HSBC and BNP
Competitive Profile Matrix (CPM)
Example of HSBC and BNP Around the World
Customer Values Analysis
Value Chain Analysis of the Banks
The current corporate world and environment can be referred as the resolution of administration. Way backed in which bread-and-butter development depends entirely on accurate and automated inventions. However, in the avant-garde apple acceptable administration is all-important for able and able alive of organization, forth with abstruse advancement. Administration is all the added significant between the ambience of the enterprises of the business, neither a business can run on itself nor…
Adelman, C. (1998). Women and Men of the Engineering Path: A Model for Analyses of Undergraduate
Bhote, K. (2002). The Ultimate Six Sigma: Beyond Quality Excellence to Total Business Excellence. New York: American Management Association.
Bossert, J. (2003). "Lean and Six Sigma -- Synergy Made in Heaven." Quality Progress. 31-32.
Breyfogle, F.; Cupello, J.; and Meadows, B. 2000. Implementing Six Sigma: Smarter solutions using statistical methods. New York, NY: John Wiley & Sons.
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
Niklas Zennstrom and Janus Friis formed Skype in 2003. The two produced VoIP software based on P2P architecture that revolutionized the field of communication. The software provided its users with high quality and free voice calls, as firewalls did not affect this software. The company rapidly grew due to the free quality voice calls reaching its critical user mass in a short time. The company later started premium Skype products to corporate users, which increased the revenue generated. VoIP technology used by Skype means that the company relies on the internet or IP-based networks to transmit the signal. The information transferred through the software requires protection from hackers and for privacy thus encrypted.
Microsoft acquired the company in 2011 for a record 8.5 billion U.S. dollars. This is considers one of Microsoft's most expensive acquisitions as the company grows to become the number one software company in the…
Capon, N., & Hulbert, J.M. (2007). Managing marketing in the 21st century: Developing and implementing the market strategy. Bronxville, N.Y: Wessex Inc.
Cronin, M.J. (2010). Smart products, smarter services: Strategies for embedded control. Cambridge, UK: Cambridge University Press.
Hill, C.W.L., & Jones, G.R. (2012). Strategic management theory. Mason, OH: South-Western/Cengage Learning.
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2012). Strategic management: Competitiveness & globalization. Mason, OH: South-Western Cengage Learning.
3 Squares is a company that has remained profitable across its operations because of suitable internal and external environment factors. These internal and external factors have enabled the company to effectively identify market opportunities and capitalize on them to become one of the profitable meal delivery service for seniors. Based on the findings of a SWOT analysis, one of the historical factors that have contributed to change in the company's market segment is the changing demographics of modern populations. In the last few years, there has been a significant increase in the number of the elderly populations in developed countries, particularly the United States (Wiener & Tilly, 2002). Since the company focuses on delivery of meal services to seniors, the growth in the elderly population has contributed to change in the firm's market segment. This change has implied that the firm has a huge customer base because of the increase…
business, there are a number of issues that will have an impact on a firm's ability to compete and increase their profit margins. One of the most formidable is the transformations that can occur inside an industry. This means that corporations have to understand potential threats and create strategies for mitigating them. Otherwise, there is the possibility that a company could lose their market share and dominance in the sector.
A good example of this can be by looking at General Motors. From 1946 until 2008, they were considered to be the world's largest automaker. Yet, foreign manufacturers continued to erode away at their position. This is because the management failed to understand the challenges they were facing and adapt with them. The long-term effects are that the firm was forced into bankruptcy and had to receive government bailouts in order to stay in business. This is illustrating how not…
About Us. (2012). Kraft Foods. Retrieved from: http://www.kraftfoodsgroup.com/About/index.aspx
Kraft. (2012). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/co?s=KRFT+Competitors
Kraft Recalls. (2011). Consumer Bell. Retrieved from: http://blog.consumerbell.com/2011/10/03/product-recalls-safety-kraft-velveeta-recall/
Porter's Five Forces. (2012). Quick MBA. Retrieved from: http://www.quickmba.com/strategy/porter.shtml
A eport on Advertising Industry
This paper presents a detailed report on the environmental factors, competitive environment, and current trends in the advertising sector. The purpose of this report is to highlight and discuss the major challenges which companies in the advertising sector are facing in the present business landscape. It starts with a brief overview of the advertising industry; its introduction, functions, and purposes, and proceeds by discussing the major environmental forces that impact the companies in this industry. These are political, economic, social and technological forces. The later section explains the competitive environment in detail. That is, how advertising companies are managing to compete in the presence of a stiff competition from existing competitors, new entrants, and substitute services. The report also discusses the introduction and role of the five key players of the advertising industry. Moreover, the trends, opportunities for graduates, Gap analysis and action…
Clark, C.R., Doraszelski, U., & Draganska, M. 2009, The Effect of Advertising on Brand Awareness and Perceived Quality: An Empirical Investigation Using Panel Data, Quantitative Marketing and Economics, 7 (2): 207-236
Doole, I., & Lowe, R. 2008, International Marketing Strategy: Analysis, Development and Implementation. 5th Edition. London: Cengage Learning
John, G., & Reve, T. 2010, Transaction Cost Analysis in Marketing: Looking Back, Moving Forward, The Journal of Retailing, 86 (3): 248 -- 256
O'Guinn, T.C., Allen, C.T., & Semenik, R.J. 2012, Advertising and Integrated Brand Promotion. 6th Edition. Mason: Cengage Learning
Ultimately, the airline has been able to extract concessions from its other unions and can expect to do the same with the AMU. Qantas should deal with the issue of worker unhappiness through non-financial means, such as fostering an organizational culture change.
The airline industry is facing a difficult operating environment. Qantas must find new ways to cut costs in order to remain competitive. The recent mechanical failures are not likely related to the acrimonious relationship that has developed between Qantas and the union representing its mechanics. Given that the Labor government has taken an anti-union stance, Qantas should move towards outsourcing maintenance. This will upset the union, but it is unlikely that quality will suffer as a result.
Robbins, Liz. (2008). " Qantas Involved in Another Incident" New York Times. Retrieved online December 14, 2008 at http://thelede.blogs.nytimes.com/2008/10/07/qantas-involved-in-another-air-incident/
Qantas financials retrieved from Reuters, online, December 14, 2008 at…
Robbins, Liz. (2008). " Qantas Involved in Another Incident" New York Times. Retrieved online December 14, 2008 at http://thelede.blogs.nytimes.com/2008/10/07/qantas-involved-in-another-air-incident/
Qantas financials retrieved from Reuters, online, December 14, 2008 at http://www.reuters.com/finance/stocks/incomeStatement?symbol=QAN.AX
Foley, Meraiah. (2008). "Safety and Labor Concerns Tarnish the Qantas Image" International Herald Tribune. Retrieved online December 14, 2008 at http://www.iht.com/articles/2008/10/17/business/qantas.php
No author. (2007). PEST Analysis. QuickMBA.com. Retrieved online December 15, 2008 at http://www.quickmba.com/strategy/pest/
As of late 2010, rumors in the financial community persist that Spain is going to be the next Eurozone nation to suffer an economic crisis. Spain's high unemployment rate, coupled with a lack of economic recovery and being unable to adjust interest rates due to its participation in the euro, has resulted in a rapid appreciation of interest rates in Spanish sovereign debt in recent weeks amid speculation in the bond markets that Spain will be unable to meet its obligations (Krugman, 2010; Krause, 2010). The Spanish economy, it would seem, has been suffering in recent years and that suffering is not expected to end any time soon.
For a company looking to do business in Spain, the current situation is certainly cause for alarm. The economic fundamentals of the country look troubling, and there are significant structural reasons why Spain will not be a good place in which…
CIA World Factbook: Spain. (2010). Central Intelligence Agency. Retrieved December 1, 2010 from https://www.cia.gov/library/publications/the-world-factbook/geos/sp.html
Dimireva, I. (2009). Spain investment climate 2009. EU Business. Retrieved December 1, 2010 from http://www.eubusiness.com/europe/spain/invest
Dowsett, S. (2010). Spain austerity plan scrapes through parliament. Reuters. Retrieved December 1, 2010 from http://www.reuters.com/article/idUSTRE64Q54T20100527
Dowsett, D. (2010, 2). Key party attacks draft Spanish labor reform. Reuters. Retrieved December 1, 2010 from http://www.reuters.com/article/idUSTRE65B0ZT20100613
Part 3: On the Subway.com website, Subway highlights some of its sustainability initiatives. The company works with Energy Star to reduce the energy usage of its stores by using more efficient light bulbs. The company does this in partnership with Philips, the manufacturer of the light bulbs.
Subway has a new store concept known as the eco-store. The first Subway eco-store opened in Kissimmee, Florida in 2007 and two more are open in Oregon. The eco-store is built according to standards set by the U.S. Green Building Council, including Leadership in Energy and Environmental Design (LEED) certification. Such features of these stores include high efficiency HVAC systems, remote condensing units for refrigeration and ice-making, high efficiency lighting, low flow water fixtures and decor made from sustainable resources, including recycled materials. hile there are only three eco-stores in existence, the company is developing more. At some point, Subway could take the…
Fields, K. (2009). A new order. Eco-Structure. Retrieved May 3, 2011 from http://www.eco-structure.com/retail-projects/a-new-order.aspx
Friedman, M. (1970). The social responsibility of business is to increase profits. New York Times Magazine. Retrieved May3, 2011 from http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Greenopia. (2010). Fast food. Greenopia. Retrieved May 3, 2011 from http://www.greenopia.com/usa/fastfood_search.aspx?category=Fastfood&Listpage=0&input=Name%25or%25product&subcategory=None&sort=ratingdesc
Kamp, J. (2008). Can fast food be sustainable? Ode Magazine. Retrieved May 3, 2011 from http://www.odemagazine.com/doc/52/can-fast-food-be-sustainable/
Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.
Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.
Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to…
Arthur, D. (2001). The Employee Recruitment and Retention Handbook. New York: AMACOM.
Furniss, C. (2006, October). How Green Is Your Business. Geographical, 78, 45+.
Halweil, B. (2003, May/June). The Argument for Local Food: At an Unimposing Diner in Vermont, a Revolution Is Taking Place. World Watch, 16, 20.
Henderson, E. (1998, July/August). Rebuilding Local Food Systems from the Grassroots Up. Monthly Review, 50, 112.
ASDA Stores is a large scale retailer in the United Kingdom. It has grown over the decades by regularly expanding its business operations all over the country. Currently, ASDA Stores is present in more than 564 locations and offers a wide array of grocery items, general merchandise, and financial services. The business operations of ASDA Stores are affected by a large number of environmental factors. These factors fall under political and governmental forces, economic forces, social, cultural, and demographical forces, technological forces, legal forces, and environmental forces. All these forces have a direct impact on the company's sales, operations, and financial performance. In order to encounter the environmental challenges and operate in the most competitive and profitable fashion, ASDA Stores has to carefully analyze these forces and design its strategic directions in the best interest of its business affairs.
The resource management practices of…
Armstrong, M. 2007, A Handbook of Human Resource Management Practice, (10th ed.). London: Kogan Page
Armstrong, M. 2000, A Handbook of Management Techniques, (3rd ed.). London: Kogan Page
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[Accessed January 31st, 2013]
exist for wood and veneer manufacturer Chabros International. he company is located in Lebanon which could cause problems due to the new political unrest which has plagued the country over the past four years. However, Chabros has positioned itself well by diversifying its business to other countries in the region. he business has grown in the past two decades, largely due to its emphasis on growth outside of Lebanon and its focus on the veneer industry. his report use Porter's five forces, a PES analysis and a SWO analysis to determine the advantages of moving to other areas of world. he issue at hand is that the companies sales have been greatly affected by the economic downturn which stopped many projects in its largest area of growth, Dubai. Because the economic situation has been tenuous for the past three years, Chabros has had to study its situation and try to…
The company could also use the fact that they have a large portion of the veneer business in a lot of countries to just expand that part of their business. Veneer seems to be the most desired of its products, so the company could focus its attentions on selling more of that product while continuing to conduct the wood business also. The main advantage to this is that they are not committing their entire operation to one country or one region. Since their hardwood and softwood products are selling well in the regions they are already in, and they account for about two-thirds of all sales, the company could use its veneers to open the door in places like Morocco, and then add products as the customers in the country or region become more familiar with its quality. The SWOT of Morocco said that one of the weaknesses for Chabros was that no one knows who they are in Morocco. Chabros can change this by just following a more gradual product introduction curve than it has at other times.
The reality is that the company has positioned itself well by using a time of relative political calm to grow it business beyond the borders of Lebanon. With the war small war that took place between Hezbollah who occupied the Lebanon side of the border and Israel in 2008, and the subsequent unrest caused by Hezbollah, it is good that the company has diversified to other countries as well as Lebanon. It is also good that the company has succeeded in establishing itself in Eastern Europe, but they may also do well by expanding to areas in Asia. The opportunities seem to exist if Chabros pushes its competitive advantage, especially with its veneer lines, and continues to expand its business beyond the confines of Lebanon.
the Allied health care staffing agency is a staffing agency that focuses on the niche of the nursing jobs within the healthcare industry in Chicago
The Allied healthcare staffing agency works to recruit registered nurses belonging to all medical Specialties, Practical Nurses that are licensed also called LPNs, Nursing Assistants that are certified also called CNAs and Specialists from the allied health sciences. These professionals would be hired both from the area of the metro city as well as the suburbs and placed within the hospitals, the neighborhood medical centers, Adult care facilities, clinics, and rehabilitation centers.
The mission of the Allied Healthcare Staffing Agency is to provide the best opportunities of employment both to its collaborators which are the local healthcare organizations as well as serving the entire nursing community to provide amply amount of job opportunities to choose from in a time when the turnover of…
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Lindberg, R.C. (1991). To Serve and Collect: Chicago Politics and Police Corruption from the Lager Beer Riot to the Summerdale Scandal. chicago: praeger publications.
2 Marketing Communication Objectives
• Promotional Objectives: Initiate grass root, interactive, and experiential campaigns, over a six-month period, throughout the United States, to increase brand awareness, trial consumption, and long-term end-users. Target the college and college-aged segment, and college beach territories. Track consumer activity through specialized giveaways and promotions one to 1.5 years to determine the number of resulting repeat, long-term users. Aside from branding results, promotional efforts, with a budget capacity of $300,000, aim to secure at least 20,000 new long-term users or $250,000 in traceable sales, within one to 1.5 years.
• randing Objectives: Maintain and augment a fun, celebratory brand image for Wispa bars. Contract brand ambassadors to foster brand awareness among 250 U.S. colleges, and reach 250,000 U.S. college-aged students with gratuitous Wispa bar samples, over a six-month period.
• Sales and usiness Development Objectives: Establish relationships with five new major retail distributors in the United…
Cadbury. (2012). Cadbury Products. Available:
http://www.cadbury.co.uk/ourproducts/Pages/OurProducts.aspx . Last accessed 7th April 2012.
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http://www.just-food.com/market-research/cadbury-plc-cbry-financial-and-strategic-analysis-review_id97007.aspx . Last accessed 6th April 2012.
Therefore, they use strict evaluation criteria to make choice among different alternatives. Keeping in view the strength of customers' bargaining power, Toyota and other automakers are expending huge amounts on advertisements and promotional campaigns to create awareness about their brands and convince these customers to prefer them over all other brands (Jenny & Scammon, 2010).
5. Internal Environmental Analysis for Toyota Motor Corporation
5.1. The esources Types:
Like other types of business corporations, Toyota also relies on four different organizational resources. These are: financial resources, human resources, informational resources, and physical resources. Financial resources are the money invested by the company's shareholders and the profits left after paying off liabilities. These resources enable the company to run its day-to-day operations, run marketing campaigns, and make strategic investments to keep it innovative and competitive in all aspects. Secondly, the human resources are the intellectual capital that plays a major role in…
Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill
Blythe, J., & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Financial Times Prentice Hall
Frederic, M., Agnes, V. & John, M. (2011). Pest Analysis, 2nd Edition. U.K: Gardners Books
There is a risk, however, that the company begins to lag the pace of technological change, and in such a situation would see reduced relevance in its industries. hat the PEST analysis shows is that in general the external environmental forces have either a favorable or neutral impact on Apple's operations. Traditional sources of external risk (political/legal) are minimal and the other key risk source (technological change) has traditionally been an area of strength for Apple. The trends for the future are positive, so Apple is likely to continue to succeed simply by staying the course.
In the external environment, a firm like Apple has innumerable opportunities. The ones most appealing are closely related to either Apple's technology or media properties. Extensions of Apple TV to compete with Netflix could be an opportunity. Video game consoles are a related business where Apple can succeed, just as rival Microsoft has. There…
Cavallaro, M. (2009). Nintendo does not console Microsoft. Forbes. Retrieved April 4, 2011 from http://www.forbes.com/2009/01/28/wii-playstation-Xbox-personal-finance-investing-ideas_0128_videogames.html
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Cho, K. (2007). Sony's Playstation 3 wins market share from Wii, Xbox in U.S.. Bloomberg. Retrieved April 4, 2011 from http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aTnhEyskdX1I&refer=us
Cordes, H. (2010). Baby boom echo boosts population. Omaha.com. Retrieved April 4, 2011 from http://www.omaha.com/article/20100124/NEWS01/701249929
Internalization of Fast Food Business
Internationalisation of Fast-food Business
PEST Analysis for India
PEST Analysis for United States
Comparison between the two Countries
Changes in the Global Environment due to Financial Crisis
Impact of Financial Crisis on Internationalisation
Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,…
Brauch, H.G. 2009. Facing Global Environmental Change: Environmental, Human, Energy, Food, Health and Water Security Concepts. Springer. Wurzburg.
Griffin, D. 2010. Business with a Purpose: Starting, Building, Managing and Protecting Your New Business. Easy Brain Labs Inc. USA.
Haberberg, A. & Rieple, A. 2007. Strategic Management: Theory and Application. Oxford University Press. New York, USA.
IMF. 2008. IMF Survey. International Monetary Fund. USA.
Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa.
2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region.
3. Several constraints and challenges must be overcome in order to succeed in selling to impoverished regions of the world.
4. Time is of the essence. First movers will enjoy distinct competitive advantages over their counterparts who adopt a "wait-and-see" approach to targeting the poor in developing nations as potential markets.
The world's population has never been larger, and there are more poor people today than ever before in history. Current trends provide some mixed messages concerning the direction that poverty is taking in…
Alserhan, B.A. & Brannick, T. (2002). Information technology in Ireland: the myth and the reality? Irish Journal of Management, 23(1), 1-2.
Black, R. & White, H. (2003). Targeting development: Critical perspectives on the millennium development goals. New York: Routledge.
Blair, A. & Hitchcock, D. (2001). Environment and business. London: Routledge.
Blank, S. (2007). A corporate solution to global poverty: How multinationals can help the poor and invigorate their own legitimacy. Journal of Economic Issues, 41(4), 1186-1187.
These four dimensions are the tools for developing the company's marketing strategy and deciding which product line to cultivate, preserve, yield, or get rid of. Strong products should be grown or maintained. eak or unprofitable lines should be sold or discontinued as soon as possible. "Four basic factors are critical in the decision to manage individual product lines.
Cost to produce
Total sales volume" (Berry, 2012).
Going through the process of developing a marketing plan will help CVS to figure out how they are going to draw people into their stores and sell them things beyond discounted generic drugs. A provides the market with a source of discounted drugs among other products. This market need is important today as many Americans are faced with the dilemma of using their limited income on food or meds. A pharmacy should seek to fulfill the following benefits that are…
Berry, T. 2012. "Add competitive analysis to your marketing plan." Web. 2 April 2012.
Available from: http://articles.mplans.com/include-competitive-analysis-in-your-plan/
Berry, T. 2012. "Product marketing." Web. 2 April 2012. Available at:
Operations Evaluation of Nike Incorporated
Marketing Mix Price
Marketing Mix Place
Factories Based on Region and Product
Current Situation of Footwear Industry
Marketing Mix Product
Nike Current Situation
Marketing Mix Promotion
Changes in Operations orkers at Factories
Code of Conduct Grade Assessment
Operations Evaluation of Nike Incorporated
Understanding how globalization affects a company will be analyzed to explore how Nike Incorporated handles the multiple risks and capitalizes on the benefits of such expansion. As Nike has faced immense growth and criticism due to the complex business model that has led to the number one position in the athletic footwear industry. It has been a challenge to balance strong organizational performance along with required corporate ethical standards expected for a global leader. A critical evaluation of Nike Inc. will…
Harvard Business Case. "Hitting the Wall Nike and International Labor Practices." Case
Number 9-394-198. 2010.
Locke, Richard M. MIT. "Promises and Perils of Globalization" Nike. 2010. <
http://www. scribd. com/doc/31654319/NikeCaseStudy
Environmental Scan of the Restaurant Industry
PEST analysis remains a critical business tool essential in aiding the identification of macroeconomic factors that could affect the business. Specific measures encompassed in this tool are political, economic, social, and technological. Restaurants can improve their decision making processes and timing. PEST analysis is essential in tackling future challenges and highlight opportunities (Ho, 2014). Engaging this tool in analyzing the industry helps dissect the macroeconomic factors that determine the future of 3 Squares Restaurant with the United States and specifically Minnesota where it is headquartered.
Squares Restaurant is affected by factors emerging from the political industry in the restaurant industry. Political factors segment discusses the effects of government intervention on the micro and macroeconomic environments. Significant political factors affecting include:
Public health policies are evolving especially in need to increase awareness towards discouraging the consumption of fast foods. Increased concerns about the…