Advertising and Promotional Communication
This sort of mass media advertising directly led to countless teen smokers picking up the habit in their adolescence. Major tobacco companies deny that these ads were targeted towards children or teens, a denial which created a tense debate between Big Tobacco and American parents, and although “the tobacco industry denies that their marketing is targeted at young nonsmokers … it seems more probable that tobacco advertising and promotion influences the attitudes of nonsmoking adolescents, and makes them more likely to try smoking” (Lovato, Linn, Stead & Best 344). The debate was settled when the United States Congress intervened over ten years ago and facing enormous pressure and scrutiny, all major tobacco companies have abandoned their once beloved logos. The demise of the Marlboro Man and Joe Camel is a welcome shift from the sinister advertising tactics used by tobacco companies in the past, but as we have learned from past regulation efforts, “over the past half-century, cigarette manufacturers have found ways to successfully sell their product despite increasing advertising restrictions and will no doubt try to continue to do so in the face of this new legislation” (James and Olstad 1). The impact from these icons on our popular culture will never be forgotten, however, as millions of people each year die from cigarette related illnesses. These pop culture icons, no matter how horrifying they are in a way, will always be remembered as among the most remarkable and memorable advertising strategies of all time.
Portfolio construction analysis using ETFs and risk profiling
This paper is about a portfolio. The first part describes the client, including risk preference and time horizon. Then, because this is about ETFs, the concept of ETF is explained. Then a portfolio is designed with six different ETFs it in, and the asset allocation decisions are explained in the context of macroeconomic variables.
Trade Between China and the United States
This is two papers in one. The first is about international trade, so basic Econ 101 stuff about comparative advantage, competitive advantage, free trade and how this affects business. The US and China are the examples used to discuss trade theory. The second half is about the civil rights movement.