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Their current supply chain management gives them a competitive advantage, but exclusive contracts would give them a sustainable competitive advantage. Lastly, egal Marine should institute a system of inventory forecasting. Their current modular system seems demonstrates the importance of short lead times and a fear of obsolescence but they do not appear to engage in any serious forecasting of demand. To do so would help them gain a perspective on their needs, further reducing the need for inventories and easing their fears of obsolescence.
Because supply chain management is a source of competitive advantage for egal Marine, their competitors can be expected to attempt to match egal Marine's initiatives. All the advantages egal Marine has - short lead times, modular design and supplier integration into product development - can be duplicated by competitors. In doing so, they will improve their operations and eliminate a strategic disadvantage. Moreover, the competitors can…… [Read More]
egal Marine's Use Of Product Lifecycle Management
How egal Marine Is Using Product Lifecycle Management
To Stay Competitive
The ability to effectively manage product lifecycles, including the ability to quickly launch new products profitably, is what often separates the most and least profitable companies in any industry. In industries that are highly reliant on customers, this ability to quickly translate market requirements into finished products is even more significant. The role of Product Lifecycle Management (PLM) is centered on taking the most important product attributes of a future product, coordinating with suppliers, manufacturing centers, marketing, sales and service to ensure the product is produced to specifications and at a profitable price (Agarwal, Gort, 2002). For the egal Marine Company, the profitability and long-term growth of their company is directly related to how well they can continually design, produce and sell state-of-the-art pleasure boats, water craft and yachts for their customers.…… [Read More]
Regal Marine Case
How does the concept of product life cycle apply to Regal Marine products?
The concept of product life cycle is tremendously relevant to Regal Marine's industry. This industry is known for continually introducing new product lines into its market on a regular basis; usually annually. Regal Marine's product life cycle analysis is currently based upon the success how well the product sells within a fairly short period, generally within three to five years. The company's current product line consists of twenty two distinct models, each representing a different product life cycle stage. The products' life cycle is a considerably important factor since the overall market has seemed to stagnate (Chip, 2011)
Product life cycle applies to Regal Marine as a way of the company keeping their products ahead of the competition in terms of consumer perceived value. The new models are continuously being updated just as existing…… [Read More]
Product life cycle is an approach that companies use when analyzing the evolution of their products. This is intended to determine the investments that must be made regarding these products, but also the incomes they are likely to determine. The concept of product life cycle also applies in the case of egal Marine products. In this case, most of the company's products usually have a life cycle of three to five years. This can be considered a short life style in comparison with other products that benefit from life cycles of decades.
In this situation, products with short life cycles require increased levels of investments. This is because the company must focus on introducing new products on the market in order to be competitive (Wu et al., 2005). However, these products are also able to determine increased levels of incomes that can be used in investing in the…… [Read More]
With this type of diect input, customization to fit exact consume needs becomes one of the clea pillas of the stategy. This is also eflected in the divese list of ships that the company has poduced in the last peiod of time, anging fom the small, 3-passenges Rush to the luxuy Commodoe -- all in ode to addess a wide ange of potential clients, with divesification and customization woking togethe as the main elements of the company's stategy.
This is suppoted by the continuous development of new poducts, also in line with the fact that the life cycle of the poduct is between 3 and 5 yeas, which equies the constant development of new poducts, both to keep in line with the consumes' pefeences and to ensue that the company emains inteesting on the maket with the poducts it offes, in compaison to its competitos. At the same time, all…… [Read More]
Those points are inherent in the approach the company takes to integrating Computer-Aided Design (CAD) data into the broader series of systems and strategies used for constructing boats. The company is also open to taking design, boat interiors and hull style considerations from customers, consultants and dealers. This approach to capturing requirements is often called Voice of the Customer (VoC) research and is typically included as part of the Six Sigma program at manufacturers (osenbaum, Postula, 1991).
What kind of benefits are egal achieving by using CAD technology rather than traditional drafting techniques?
Using CAD technology can significantly reduce the time to transform a drawing into a prototype, drastically reducing the number of errors and also increasing the accuracy of bill-of-materials used for building the finished product (Vinodh, Kuttalingam, 2011). CAD systems can also streamline the new product introduction process, providing graphical 3D images of the boat even before it…… [Read More]
Operational Management Case
How does the concept of product life cycle apply to egal Marine products?
The concept of the life cycle applies to egal marine in several ways. First, this company appears to be in the maturity phase. There are discussions in the article that explain the different methods that they have utilized to stay cutting edge and with supply and demand. As the years passed, they would create bigger and better boats that would in fact cost more and make more money. egal was in the growth stage when they were getting new suppliers while they continued to make updates and innovations to their product. Penfield (2009), explain that companies that can implement effective waste-recovery systems will have a competitive advantage over other businesses. They further explain that in the current economic environment companies need to look at waste as an opportunity we cannot afford to squander.…… [Read More]
History Naval Warfare
What was naval power in the age of sail and how did different sea going states exercise it from the period 1650-1850?
"There is a deep landlubber bias in historical and social research," writes Charles King. "History and social life, we seem to think, happen on the ground. What happens on the water…is just the scene-setter for the real action when the actors get where they are going. ut oceans, seas, and rivers have a history of their own, not merely as highways or boundaries but as central players in distinct stories of human interaction and exchange." Current essay is an exploration of the naval power and sea command during the period of the age of sail (1650-1850). The author has mentioned the war history and war strategies of major navies and sailors during this era. The author has also discussed how different sea going states exercise…… [Read More]
Source: Hockett 1940:264
This land surveying method proved to be highly accurate, a feature that was in sharp contrast to the methods that had been used in some American colonies such as Virginia that allowed the use of so-called "indiscriminate locations," a practice that caused an enormous amount of land boundary disputes (Hockett 1940). hile the land surveying method used pursuant to the Land Survey Ordinance of 1785 was partially based on techniques that had evolved in New England, the origins of some of the features included in the legislation remain unclear (Hockett 1940). Notwithstanding this lack of historical precision concerning the origins of the features contained in the Land Survey Ordinance of 1785, the land surveying methods it set forth were so efficient and effective that the same techniques were applied to the rest of the country as westward expansion continued, eventually dividing all of the public lands in…… [Read More]
in "Piaf," Pam Gems provides a view into the life of the great French singer and arguably the greatest singer of her generation -- Edith Piaf. (Fildier and Primack, 1981), the slices that the playwright provides, more than adequately trace her life. Edith was born a waif on the streets of Paris (literally under a lamp-post). Abandoned by her parents -- a drunken street singer for a mother and a circus acrobat father -- Edith learns to fend for herself from the very beginning. As a natural consequence of her surroundings, she makes the acquaintance of several ne'er do wells. She rises above the lifestyles of the girls she grows up with who prostitute themselves for a living in the hope that they will eventually meet a benefactor with whom they can settle. Edith has a talent for singing and she indulges this interest by singing loudly in the streets.…… [Read More]