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JC Penney's in the Retailing Industry it
Words: 2762 Length: 8 Pages Document Type: Essay Paper #: 8300222
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JC Penney's

In the retailing industry, it is challenging an organization to break down all its previous designs, advertising plans, and store environments to make a new beginning. Nonetheless, that is precisely what JC Penney did, and has done several times. Founded over 100 years ago, this organization has seen changes and redesigns with each new CEO. ecently, JC Penney, otherwise called JCP, has begun a fresh again with a new CEO. The head of JCP comes from a successful inventive organization and is presently carrying this victory to the new organization (Peterson, 2012). The redesigned changes produced results in February 2012, revolutionizing the pricing approach within the store. The store has been given new existence with new pricing, marketing, promotion, store environment, and organizational structure. All the changes have been organized around areas that previously failed to be effective the company's success.

Previously, JCP provided its customers with one…

References

Chakrabarti, R., & Kardile, V. (2010). The Asian manager's handbook of e-commerce. New Delhi [u.a.: Tata McGraw-Hill.

Martin, H.H., & Atlanta Historical Society. (2007). Atlanta and environs: A chronicle of its people and events. Athens, Ga: University of Georgia Press in conjunction with the Atlanta Historical Society.

National Academy of Engineering (2011). People and technology in the workplace. Washington, D.C: National Academy Press.

Peterson, R. (2012). The Future of U.S. retailing: An agenda for the 21st century. New York: Quorum Books.

Retail the Global Economy Overall Is Mending
Words: 1567 Length: 6 Pages Document Type: Essay Paper #: 70325618
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etail

The global economy overall is mending from the 2008 crisis. Many key metrics over the past 5 years have improved materially relative to the crisis years. The S&P 500, for instance, after reaching its low in 2009 has recovered more than 150%. The financial markets are now more stable through the enactment of various legislation including Dodd-Frank and Basel III. Even unemployment has rebounded steadily as consumers are more confident of their future prospects. These trends bode very well for the furniture retailing industry which was devastated by the financial crisis. As such, I believe many companies within this sector are poised for a strong and sustained recovery. Of the many companies and competitors within the sector, Ethan Allen Interiors, Inc. is best positioned for sustainable long-term growth (Gray, 1977).

To begin, the company is fortunate enough to have a strong economic tailwind behind it. The housing sector, which…

References:

1) Gray, Channing. "Haute and cool: Fine Furnishings show branches out in 10th year with a bigger spread of classic and cutting-edge pieces." The Providence Journal (1977)

2) Evens, P. And Wurster, T. "Strategy and the New Economics of Information," Harvard Business Review, Sept/Oct 1997.

3) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

Retail Supply Chain Analysis Company X Is
Words: 2249 Length: 8 Pages Document Type: Essay Paper #: 63854082
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Retail Supply Chain Analysis

Company X is a well-established online retailer based in Great Britain. It sells a variety of food and non-food related products and delivers them to the consumer's doorstep. In an era in which consumers are increasingly turning to online retailing as a convenient way to shop and "add more hours to the day," a number of online retailers are becoming even more aggressive in the UK market, thus infringing on Company X's profits. Company X's Board, upper Management, and stakeholders are concerned about the future strategic direction of the company, specifically holding on and growing market share. To that end, the Managing Directory and strategic planning departments believe that Company X should expand from the online only model to at least 20 new brick and mortar sites in major cities (London, Birmingham, Manchester, and Liverpool).

Positioning Strategies - Currently, Company X is considered to be "middle…

Works Cited

Birkin, M & Clarke, G, CM 2002, Retail Geography and Intelligent Network Planning, John Wiley, West Sussex.

British Retail Consortium 2007, BRC Yearbook, TSO Publishers, Norwich.

Enders, A & Jelassi, T 2000, 'The converging business models of Internet and bricks-and-mortar retailers', European Management Journal, vol 18, no. 5, pp. 542-50.

Investopdia 2011, The Industry Handbook: The Retailing Industry, viewed July 2011,

Retail Sales
Words: 355 Length: 1 Pages Document Type: Term Paper Paper #: 70650440
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Retail Sales

In 1962 Sam Walton opened his first store in Rogers, Arkansas. y the year 2000, Wal-Mart had been named "Retailer of the Century." It is the world's largest retail store with $244.5 billion in sales last year (Walmart website, 2005). It is natural to ask, how did Sam Walton do that? He started with a vision of a store that would feature competitive prices, the best prices anywhere. That, combined with generic products (cheaper still), additional services such as pharmacy, groceries, hair dressing, optometrist, and auto maintenance, promotional display of products, and advertising have made Wal-Mart very popular indeed with the buying public. People complain that they go to Wal-Mart for one or two items and come out with a whole basketful of bargains they "just couldn't resist."

Not all retail shops can have the lowest prices in town, of course, nor would this be desirable. Many small…

Bibliography

"About Retail Industry,"  http://retailindustry.about.com  / 'The Motivation Show," http://www.motivationshiw.com/article114

'Walmart at a Glance," http://wwp.greenwichmeantime.com/time-zone/usa/new-york/monroe/larkin/walmart

Retailing Will Never Be the Same Again
Words: 630 Length: 2 Pages Document Type: Article Review Paper #: 11538675
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Retailing Will never e the Same Again

This article first appeared in Forbes in 2009 and discusses the affect of the Internet and the recession on the $4 trillion dollar U.S. retailing business. The article notes that just as the Web has ravaged the newspaper business, the retailing business is also being reshaped by the Web and the economic downturn. This article is very germane to the current economic climate in the retail industry.

The authors note assert that the recent bankruptcies of Circuit City, Linens 'n Things, Mervyns, and others are only an indication of things to come. This "economic and technological tsunami" has worked to force retailers into two groups, discounters who sell national product brands on the basis of price or stores that don't need to discount because they offer uniquely compelling products and shopping experiences. As this phenomenon is trans forming the retail business and as…

Bibliography

Karonis, John, & Madison Riley, "Why Retailing Will Never Be the Same Again." Forbes.com (May 13, 2009). Accessed January 20, 2013.  http://www.forbes.com/2009/05/13/retail-industry-change-leadership-managing-revolution.html#

Industry Strategic Employment and Compensation Analysis
Words: 1497 Length: 5 Pages Document Type: Term Paper Paper #: 26237958
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Retail Grocery: Industry Strategic Employment and Compensation Analysis

An Analysis of Ukrop's Super Markets

Although Piggly iggly was the first self-service store opened in 1916, the first supermarket to open was King Kullen Grocery Company in New York in 1930 (Food Marketing Institute 2004). Today, though, there are over 69,461 supermarkets competing nationally for a share of the American consumer food dollar. In Central Virginia, Ukrop's Super Markets have achieved a degree of success by focusing on providing busy consumers with a wide range of prepared foods, in-store cafes, full-service pharmacies and a prohibition on alcohol sales. This paper will provide an overview of Ukrop's Super Markets and the sector within the North American Industry Classification System in which they compete. An analysis of the number of establishments within the sector, the average payroll and average number of employees will be followed by an assessment of the types of benefits…

Works Cited

About Ukrop's. (2003). Ukrop's Super Markets. Available: http://www.ukrops.com/about/about_ukrops.asp.

Byers, S. (October 10, 2000). Press Summary Of Competition Commission Report on Supermarkets. Department of Trade & Industry. Available:  http://www.kamcity.com/Library/articles/ccreport.htm .

Economic Census: NAICS 445110. (1997). U.S. Census Bureau. Available:  http://www.census.gov/ epcd/ec97/industry/E445110.HTM.

Fisher, E. (October 26, 1998). Ukrop's Chain Plans Statewide Campaign. The Washington Times, 11.

Industry Pattern Describe the Industry and Explain
Words: 1029 Length: 4 Pages Document Type: Essay Paper #: 88369131
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Industry Pattern

Describe the industry and explain the general pattern of change of the particular market model.

Since the 1990s, the electric utility industry has been going through tremendous amounts of deregulation. This is because the monopolistic model made them ineffective in delivering different services. When this happened, consumers began to experience dramatic increases in the costs for their utility bills. In general, this was considered to be a naturalistic monopoly, as the government regulatory agencies could protect the interests of consumers. However, after it became clear that this approach was ineffective, is when there was a transformation in these strategies. This occurred with many governments around the world opening the marketplace to foreign competitors or selling their assets to private individuals / entities. (Griffin, 2005, pp. 39 -- 110)

Moreover, the increasing demand from consumers meant that this model was simply unsustainable. Evidence of the can be seen with…

References

Griffin, J. (2005). Electricity Deregulation. Chicago, IL: University of Chicago Press.

Grossman, P. (2003). The End of a Monopoly. Oxford: Ensliver

Kleit, A. (2007). Electric Choices. Lanham, MD: Rowen & Littlefield.

Retail Internationalisation
Words: 2742 Length: 6 Pages Document Type: Essay Paper #: 16378109
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etail internationalisation is much more than the opening of stores abroad. Provide a critical review of this statement.

etailers will often saturate a region and see the need to expand their customer base to others. This is generally uncomplicated if the new customer base is within the same national region, but it can be very problematic if the retailer is trying to move to a new country. Different issues arise that were not issues within the original country. Even when the move is to a country that speaks the same language as the original, local customs can cause unforeseen problems. As the statement above mentions, there is more to a move than just opening a store in a new country.

Not understanding the customer base is the initial problem. A retailer cannot think that its new clients will shop exactly like their established ones (Bruce, Moore & Birtwistle, 2004). New…

References

Ailawadi, K., Zhang, J., Krishna, A., & Kruger, M., 2010. When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes. Journal of Marketing Research (JMR), 47, 4, pp. 577-593, Business Source Complete, EBSCOhost, viewed January 5, 2011.

Bhandari, N.C., 2010. Wal-Mart is coming to India - The Case. Journal of the International Academy for Case Studies, 16, 4, pp. 79-89, Business Source Complete, EBSCOhost, viewed January 5, 2011.

Bruce, M., Moore, C. And Birtwistle, G., 2004. International Retail Marketing. Oxford: Butterworth Heinemann.

Burt, S.L., & Sparks, L., 2002. Corporate branding, retailing, and retail internationalization. Corporate Reputation Review, 5, 2/3, 194-212.

Retail Fashion Marketing on J C Penney
Words: 1680 Length: 5 Pages Document Type: Research Paper Paper #: 74687556
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Further the fair pricing strategy which Yousuf refers to as "a permanent discount of at least 40% on all items" could also effectively defend the company's market share from both existing competitors and new entrants. Next, J.C. Penney's move to embrace a new management team could end up yielding some positive results as such a move will inevitably change the way things are done at the firm. Indeed, in the opinion of Heller, the incoming management team possesses some radical new ideas. This can be gleaned from the background (as highlighted earlier on in this text) of some of the key executives who have joined J.C. Penney in recent times. I am also convinced that J.C. Penney's new logo will give the company a brand identity that is largely unique. The same in my opinion could in addition to having the effect of repositioning J.C. Penney's brand in its clients'…

Works Cited

Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.

Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.

Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.

Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.

Advancements in Retail Technology Retail
Words: 2872 Length: 10 Pages Document Type: Research Paper Paper #: 22639631
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Therefore, such companies must either increase their efforts into finding the resources that are required by investing in technological developments, or not address them and risk reduce their customer base.

Innovation is influenced by a series of factors. Such factors include: level of financial, technical, and human resources, government's incentives, the general innovation orientation of the country, talent pools, the collaboration between companies and universities. But there are also several implications of the innovation process that must be taken into consideration. Such implications refer to education, the partnership between the public and the private sector, immigration, culture, and the business process.

It has been observed that large companies are significantly more capable of developing successful innovation research processes in comparison with smaller firms. The financial resources that large companies benefit from allow them to make important investments in innovation, while small companies must allocate their resources in other areas. The…

Reference list:

1. Graham, S. (2011). Latest Wave in Retail Technology Will Redefine your Shopping Experience. Retrieved June 10, 2013 from  http://www.fastcompany.com/1752413/latest-wave-retail-technology-will-redefine-your-shopping-experience .

2. How Do Size and Experience Affect Innovation? (2009). Leavey School of Business. Retrieved June 14, 2013 from  http://www.scu.edu/business/mindwork/spring09/large-firm-small-firm-madsen.cfm .

3. Technology Advances in Retail: Improving Margins Using Wireless Networks (2012). Aruba Networks. Retrieved June 14, 2013 from  http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Retail_advances.pdf .

4. Finnegan, M. (2013). Marks & Spencer Creates Digital Lab to Speed Retail Tech Development. TechWorld. Retrieved June 14, 2013 from http://news.techworld.com/applications/3424361/marks-spencer-creates-digital-lab-speed-retail-tech-development/.

Bookselling Industry in Japan Individual Integrative Case
Words: 2208 Length: 8 Pages Document Type: Case Study Paper #: 94421166
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Bookselling Industry in Japan

Individual Integrative Case Study: The Japanese Bookselling Industry

This paper focuses on the Japanese Bookselling industry. Under this, it analyzes two successful firms, Bookoff and Amazon. These firms overcome the implications of Saihan Systems using unique ways, making them to achieve a competitive advantage over other firms.

There is a reduction in the number of firms in the bookseller retailing industry in Japan. This is because of many reasons. First, the Saihan System, which makes it mandatory for publishers to fix prices of books before selling them to the retailers. The effect of this rule is that large retailers no longer push other firms out of the industry due to price.

Despite the imposition of Saihan System on the bookselling industry in Japan, both Bookoff and amazon have overcome its implications. The two are doing so through use of unique methods making them have competitive advantage…

References

Amazon japan may sell other firms' goods. (2006, Jul 27). Wall Street Journal. Retrieved from  http://search.proquest.com/docview/399005127?accountid=35812 

By Yumiko Ono and, Masayoshi Kanabayashi. (2000, Jun 22). Focus on japan: A special background report on trends in industry and finance. Wall Street Journal. Retrieved from  http://search.proquest.com/docview/398738784?accountid=35812 

IPO profile: Bookoff corp. (2004, Mar 05). Jiji Press English News Service. Retrieved from  http://search.proquest.com/docview/448498097?accountid=35812 

McClure, S. (2001). Japanese labels retain right to set prices. Billboard, 113(14), 3-3. Retrieved from  http://search.proquest.com/docview/227152099?accountid=35812

Office Supply Equipment Industry an Office Supply
Words: 2087 Length: 7 Pages Document Type: SWOT Paper #: 86491566
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Office Supply Equipment Industry

An office supply is sentimental to the existence and functionality of offices in the world. No office can operate without the services of an office supply industry. In most cases, the aspects of managing an office come with a serene use of the office equipment. The significance of these companies is replicated in the successes that are found within many offices in the world. Such significances are found in the effectiveness and efficiency of work done in many offices. Many office equipments are related to the services that are done in the offices. Moreover, the modern world office is transforming its mechanisms of operation. The products and services from the office supply equipment industries handle these changes and transformations.

SWOT analysis of Office Supplies and Equipment industry

Strengths

Programming

At the present, Office Supply Equipment Industry has strong programming system in its five national programming networks,…

References

Ingram, Thomas N. Sales Management: Analysis and Decision Making. Armonk, NY:

Sharpe, 2012. Print.

Kalakota, Ravi, Marcia Robinson, and Ravi Kalakota. E-business 2.0: Roadmap for Success.

Boston, MA: Addison-Wesley, 2000. Internet resource.

Struggles Retail Workers Go Through
Words: 1284 Length: 4 Pages Document Type: Term Paper Paper #: 11251520
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Psychology of Employment Relations

The management in industries that hire low-skill workers, including retail industries, have a duty and responsibility to provide a decent, reasonably stress-free work environment, and the workers they hire are more and more expected to have some skills and competencies in advance of being hired. This paper reviews the changes and challenges that relate to the retail employees and their work dynamics, and how management is responding to those challenges

Low-skill employment is in flux -- Stress is commonplace

One of the most serious issues that low-skill workers face is of course earning enough money to put food on the table, pay the rent, clothe the children and put gasoline in the auto. In many instances, low-skill workers in the retail industry have more than one job, and this pressure to earn sufficient money for a family causes stress. These retail workers often face "…job insecurity,…

Bibliography

Chasovschi, Carmen, and Niculescu, Carolina. 2013. Analysis of Stress in Retail Organizations. The USV Annals of Economics and Public Administration. Vol. 13.

Dejoy, David M., Wilson, Mark G., Vandenberg, Robert J., McGrath-Higgins, Alison L., and Griffin-Blake, C. Shannon. 2010. Assessing the impact of healthy work organization intervention. Journal of Occupational and Organizational Psychology. Vol. 83, 139-165.

Jaehrling, Karen, and Weinkopf, Claudia. 2005. 'Low-Skill Work in Flux.' Management Revue, Vol. 16. 389-404.

Zeytinoglu, Isik U., Lillevik, Waheeda, Seaton, M. Bianca, and Moruz, Josefina. 2004. 'Part-time and Casual Work in Retail Trade.' Industrial Relations, Vol. 59, 516-528.

Online Retailing Operates What Kind of Problems
Words: 9794 Length: 35 Pages Document Type: Term Paper Paper #: 10008187
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online retailing operates, what kind of problems they face and the kind of environment they operate in. The author has also focused on Asian online retailing and special focus on Hong Kong online retailing. It has 22 sources.

Access of basic necessities of life has followed the conventional method of buying and selling. This pattern changed in the last decade with the emergence of information technology age. When consumers have the ability to access information instantly, technologists thought why not access to products has as well. Thus emerged the concept of retailing online.

Online market had initiated with selling of information but today one can interact on the internet and buy physical products without any fear, atleast in some parts of the world. The main concern for consumers today is not whether their regions have access to the internet or not but rather focused on how fast and how online…

Bibliography

Author not available, Poor Customer Service Kills Online Shoppers' Holiday Spirit, and Online Retailers' Bottom-Line, Says Jupiter., Business Wire, 12-19-2000.

Author not available, E-COMMERCE LEARNS FROM 1999 SEASON., United Press International, 12-26-2000.

Author not available, EXECUTIVE Business BRIEFING., United Press International, 05-02-2001.

Ricadela, Aaron & Mitchell, Gabrielle C. News: Electronic retailing proves tricky -- Allure of Internet sales leads to revenue-sharing ventures, partnerships with hosts., Computer Retail Week, 10-20-1997, pp 02.

Wal-Mart Analysis Industry Information in
Words: 3480 Length: 12 Pages Document Type: Thesis Paper #: 58002131
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orporate Mission

As the largest mass merchandiser in the world, Wal-Mart's work in supply chain execution, research, and policies defines best practices for the broader high volume retailing industry worldwide. Wal-Mart is comprised of three operating segments including the Wal-Mart stores, Sam's lub and the International Stores. The typical Wal-Mart discount store as 50 departments or more and a few are offering groceries in addition to apparel, fabrics, stationery and books, shoes, house wares, hardware, electronics, home furnishings, small appliances, automotive accessories, gardening accessories, sporting goods, toys, and pet food. Wal-Mart moved into the Superenter retailing concept in the 1990s and has at this point 1,700 of these Superenters worldwide (Sampson, 2008).

These Superenters range in size from slightly over 90,000 square feet to 260,000 square feet. These are substantially larger than its normal stores, ranging in size from 90,000 square feet to 261,000 square feet. Wal-Mart also runs smaller…

Concentrating on supply chain efficiencies to support is primary messaging of its Low Price Everyday (LPED) value proposition, Wal-mart is differentiating itself by concentrating on the two most critical aspects that consumers consider when purchasing more commodity like products, which are price and availability. The general marketing strategy is to concentrate on what Wal-Mart calls the price value shopper, which comprises 16% of its total customer base, followed by brand Aspirational (29%) and price-Sensitive Affluents (15%). This segmentation strategy is how the company defines its strategic objectives for creating a demand-driven supply chain as well.

The value chain for Wal-Mart is integral to its overarching marketing strategy. Only by having a high enough level of inventory turns and logistics, supply chain and operational efficiencies can Wal-Mart support is LPED value proposition. Further, the role of each SuperCenter as a Distribution Center (DC) in the supply chain also underscores the other critical elements of the LPED strategy, which is to focus on price and availability over premium product or pricing positioning. Strategic marketing planning at Wal-Mart centers on the Price Value Shopper Segment, the majority of which are women who shop for their families whose household income (HH) is $40,000 or less per year (Birchall, 2008). Wal-Mart has successfully defined itself as a shopping strategy for making ends meet in the Value-Shopper segment and as a result has been able to sustain strong customer loyalty. In the customer segmentation discussion Wal-Mart's specific approaches to managing each segments' unique requirements is discussed. Market Strategy

The Wal-Mart market strategy concentrates on the Price Value Shopper segment as its top priority followed by the Brand Aspirationals who comprise 29% of their total sales. With the primary

Developing Managing and Operating a Retail Business
Words: 1895 Length: 6 Pages Document Type: Essay Paper #: 48434128
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.....managing and operating a recently acquired small retail business. The paper specifically focuses on strategies for targeting customers and information gathering, a plan for recruiting and training new staff and employee management, the relevance of the concept of one hundred percent location and saturation to the business, as well as important financial dimensions for the business. Also, the paper provides a name, mission, and philosophy for the business, a description of hours of operation, and a plan for cultivating an inviting store atmosphere.
Strategies for Targeting Customers and Information Gathering

The importance of targeting customers and gathering information about the target market cannot be overemphasised. It is crucial for understanding customer behaviour, how to best serve the target market, whether a market exists for offering(s) in question, as well as how to effectively communicate with the target audience (Mathur, 2010). In the retail industry, targeting customers may be a little…

Wal-Mart Faces an Industry That Is Generally
Words: 1822 Length: 6 Pages Document Type: SWOT Paper #: 32750338
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al-Mart faces an industry that is generally challenging, but its strength in the industry results in the industry being favorable. al-Mart's success is predicated on excellence execution of key components of the discount retail value chain -- procurement, logistics and merchandising. al-Mart has numerous strengths, but as befits the world's largest company it has relatively few weaknesses. In its intensely competitive businesses, al-Mart sees many threats, but there are still tremendous opportunities that al-Mart can take advantage of. In general, the external environment is favorable for al-Mart to continue to use its strengths to capitalize on its opportunities.

Porter's Five Forces. al-Mart's industry is intensely competitive, but the five forces work differently on al-Mart as an established, dominant player than they would on a new entrant. The five forces are power of suppliers, power of buyers, threat of substitutes, threat of new entrants and intensity of rivalry (QuickMBA.com, 2010). Supplier…

Works Cited:

Iwata, E. (2008). Some companies (like Wal-Mart) thrive despite recession. USA Today. Retrieved March 20, 2011 from  http://www.usatoday.com/money/economy/2008-12-03-recession-proof-companies_N.htm 

MSN Moneycentral: Wal-Mart. Retrieved March 20, 2011 from  http://investing.money.msn.com/investments/stock-price?Symbol=wmt&s=qbeb 

QuickMBA.com (2010). Porter's five forces. QuickMBA.com. Retrieved March 20, 2011 from  http://www.quickmba.com/strategy/porter.shtml 

Schmitt, E. (2009). The profits and perils of supplying to Wal-Mart. Business Week. Retrieved March 20, 2011 from  http://www.businessweek.com/smallbiz/content/jul2009/sb20090714_270767.htm

Three External Forces in Big Box Retail
Words: 668 Length: 2 Pages Document Type: Term Paper Paper #: 84293655
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Environment

Assessing the Business Environment

The focus of this environmental assessment is the big box retail industry. The three environmental forces that have the most significant impact on big box retail are as follows: Demographics, technology, and economic conditions.

Demographics. The category of demographics is broadly determined as it includes, among other variables, the attributes of age, educational level, ethnic origin, gender, race, and residential area. Demographics are a prominent feature of consumer profiles and target market segmentation schemas, primarily because they represent characteristics that strongly influence purchasing behavior. The range of products offered by big box retail operations typically spans the major categories of consumer demographics, although it is not uncommon for large-scale retail companies to emphasize one or two fairly specific target markets. For instance, the marketers in the retail big box I am associated with increasingly target diverse consumers, such as Hispanics. And then, too, the managers…

Marketing in the Banking Industry Prescott Valley
Words: 4958 Length: 15 Pages Document Type: Dissertation Paper #: 73265458
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Marketing in the anking Industry

Prescott Valley, Arizona

Abridged Literature Review

Reflective

Annotated ibliography

While there are many industries in the world that are growing at a rapid pace, one of them is exceedingly doing well. This is because it relies upon the monies and funds of its customers and greatly influences the other industries as well. This is the banking industry. Although a common part of every consumer's life, the banking industry has been growing and developing globally. To understand such growth, the attention instantly goes to the strategic and marketing techniques that have been applied by the people of this industry. Therefore, to gain a thorough and concise outlook of the marketing wonders that have continue to enable the banking industry to succeed at all fronts, the research topic that has been proposed for this research paper is 'marketing in the banking industry'. This topic will not only…

Bibliography

Berger, A.N. (2003). The Economic Effects of Technological Progress: Evidence from the Banking Industry. Journal of Money, Credit, and Banking, Volume 35.

Chaneta, D.I. (2010). Marketing: Packaging and Branding. Journal of Comprehensive Research, Volume 8, 19-30.

Flaunet, M. (2012). Banking Industry Challenges. Retrieved from Deloitte:  http://www.deloitte.com/view/en_LU/lu/industries/banking-securities/banking-industry-challenges/#.UlTYD9KBlac 

Jr., G.P., & Hoskins, L. (2006). The Case for Market-Based Regulation. Cato Journal, Vol. 26, No. 3, 469-487.

Mart Is an American Multinational Retail and
Words: 1536 Length: 6 Pages Document Type: SWOT Paper #: 41909955
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Mart is an American multinational retail and discount store chain having more than 1,100 stores across all the states of the country. Established in 2009, Max-Mart is one of the fastest growing retailers in the United States after Wal-Mart, Target Corporation, and K-Mart. In addition to the home country, Max-Mart also operates a number of independent retail and discount stores in Australia, United Kingdom, Japan, Thailand, and New Zealand. Other international locations of the company include Canada, Europe, and Mexico. Max-Mart is headquartered in Hoffman Estates, Illinois, United States. It has done a number of acquisitions and mergers during the last couple of decades. Max-Mart serves more than 3 million customers every day.

Max-Mart offers a wide array of consumer products and grocery items; including beauty and health care products, food items, toys, clothing, shoes, home and electronic appliances, bedding and furniture, books, medicines, magazines, jewelry, movies, music, games, sports…

References

Hill, C.W., & Jones, G.R. (2012). Strategic Management Theory, 10th Edition. Mason, OH: South-Western.

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2011). Strategic Management: Competitiveness & Globalization - Concepts, 9th Edition. Mason, OH: South-Western.

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education.

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, 7th Edition. Ohio: South-Western.

Kmart -- Soaring High Shoppertrak's National Retail
Words: 1473 Length: 5 Pages Document Type: Term Paper Paper #: 27103018
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Kmart -- Soaring High

ShopperTrak's National Retail Sales Estimate (NRSE) reported that U.S. retail sales for the week ending April 23 increased 9.9% as compared to the same week last year. Although adverse weather throughout the Midwest led to a sharp 13.0% week-over- week decline, the Easter holiday calendar shift continued to positively impact the year-over-year retail comparison, posting one of the strongest yearly increases seen in 2005. (Vargas, 2005)

Retail industry in U.S. has seen profits soaring high for most of the big retailers like the Wal-mart and Home Depot. While the rich gets richer, the profit of some others has also shot high. One of such names is Kmart. etter customer care, good marketing strategies, reorganization, and now the acquisition of Sears Corp has helped it revive from its bankruptcy condition of 2002.

Kmart Holding Corporation and its subsidiaries (together, "Kmart") is a mass merchandising company that offers…

Bibliography

"Frederick, J. (2005) "DSN retailing today." Retrieved April 28, 2005 from:

Oil and Gas Industry in
Words: 19369 Length: 70 Pages Document Type: Dissertation Paper #: 13266410
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A large body of literature has treated many different aspects of these influences on Asia, Europe and the United States (Busser & Sadoi, 2003). The importance of the study relates to the current trends taking place in Libya where aggressive steps have been taken in recent years to normalize relations with the international community. For example, Libya opened up its programs to develop weapons of mass destruction to international scrutiny and renounced terrorism as a political tool (Libya, 2010). Moreover, the country's political leadership has been equally forthcoming in its efforts to normalize their relations with Western nations since 2003 (Libya, 2010). More recently, Libya has been removed from the U.S. State Department's list of states that sponsor terrorism in 2006 and in 2008, Libya joined the United Nations as a nonpermanent member on the UN Security Council during the 2008-2009 term (Libya, 2010).

Other signs that clearly point to…

References

About us. (2010). Mobil. Retrieved from  http://www.exxonmobil.com/Corporate/about.aspx .

Al-Waha Oil Company overview. (2010). Al-Waha Oil Company. Retrieved from http://www.

wahaoil.net/company_overview.htm.

Announcement of oil discovery. (2010, July). National Oil Corporation. Retrieved from  http://en.noclibya.com.ly/index.php?option=com_content&task=view&id=1423& ;

Jewelry Retail Strategies
Words: 2544 Length: 8 Pages Document Type: Marketing Plan Paper #: 62727814
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Branding is a critical component of selling any product, but jewellery in particular. With this particular product's market, purchasing decisions are often emotionally rather than logically based (Karo 1968:49). Branding enables the retailer to influence customer perceptions and is a key driver in terms of the customer's store choice and long-term brand loyalty. It is every jeweller's desire to have a customer who goes to buy his engagement ring, wedding ring, and anniversary gifts for his (or her) significant other from the same, trusted retailer. The purpose of this paper is to integrate lessons from branding and retail image research to provide a better understanding of how jewellery retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment.

This report takes the format of a compare-and-contrast case study of two different jewellery retailers located within the Oasis shopping centre of Queensland,…

References

Amore. (2014). Official website. Retrieved from:

http://www.amorejewellery.net/about-gold-coast-jewellers.php

Darje. (2014). Official Website. Retrieved from:

 http://www.darje.com.au/diamond_Hybirds.ews

How Is Reverse Logistics Important in the Food and Beverage Industry
Words: 1293 Length: 4 Pages Document Type: Essay Paper #: 15141119
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everse Logistics

LOGISTICS

The implementation of sustainable rules and regulations as well as constraints in the markets across the world, have compelled international industries, in this case, the food and beverage industry, to establish reverse logistics, which is the backflow management of the supply chain system. everse logistics encompasses the waste management of products and merchandises in the backward supply chain. There has been a gap or limitation in research studies on the implementation of reverse logistics on the food and beverage industry. Due to the fact that food and beverage products are delicate in nature, the backward flow of packing and food supplies compel the formation of a free-flowing reverse logistics system throughout the supply chain. The development of an efficacious reverse supply chain practice for the food retail industry necessitates the conduction of studies on prevailing reverse procedures, and their enactment across the diverse retail set-ups.

Introduction

The…

References

Hawks, K. (2006). What is Reverse Logistics. Reverse Logistics magazine. Retrieved 1 October 2015 from:  http://www.rlmagazine.com/edition01p12.php 

Kabir, M. I. (2013). Reverse Logistics in Pharmaceutical Industry. International journal of supply chain management, 2(1).

Rogers, D. S., Tibben-Lembke, R. S. (1998). Going backwards: reverse logistics trends and practices. Reverse Logistics Executive Council.

Sharma, S. K., Panda, B. N., Mahapatra, S. S., & Sahu, S. (2011). Analysis of barriers for reverse logistics: an Indian perspective. International Journal of Modeling and Optimization, 1(2), 101-106.

Third Party Supply Industry The First One
Words: 704 Length: 2 Pages Document Type: Essay Paper #: 28569064
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third party supply industry. The first one highlights on the appropriate size for companies within the third party supply chain. The second one is on XPO Logistics which is a third party logistics firm. These two articles show what the third party logistics industry is all about. This paper is a summary of two articles within the supply distribution dealing with frozen products mainly beef manufacturing products. The paper will show how the third party distribution chain works and should be in different companies. The third party supply industry involves a company supports goods in their warehouse and the warehouse sells these goods to other retailers or restaurants but these restaurants are not aware of their suppliers.

An example of a third party supply company is Macca's supply chain. The organization uses a supply chain model that is based on a culture of partnership and collaboration. This makes it possible…

References

Alagh, A. (2013). Third Party Due Diligence -- What Can We Learn From The Horse Meat Scandal Engulfing Europe? Retrieved September 17, 2014 from  https://www.executiveboard.com/blogs/third-party-due-diligence-what-can-we-learn-from-the-horse-meat-scandal-engulfing-europe/ 

MacDonald's Australia. (2014). Retrieved September 17, 2014 from Meet the suppliers.

 https://mcdonalds.com.au/about-maccas/our-supply-chain

Wal-Mart's Strategy the Discount Retailing
Words: 2016 Length: 7 Pages Document Type: Term Paper Paper #: 22899280
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However, one of the many ways Wal-Mart has been able to cut costs is by not having large stores of items in back rooms at each of their stores. Instead, the organization has used technology to remain customer focused.

By innovating the use of sharing sales data, via computer, with their major suppliers, Wal-Mart has been able to keep key items in stock, without having to stockpile them. When an item is rung up at the cash register, this information is sent to a data warehouse that then facilitates reordering from that particular supplier ("Wal-Mart Story"). Add this product availability to the fact that Wal-Mart offers such a wide variety of items, and services from: financial services to beauticians to optometry to automotive care, and one can easily see how the company has added convenience to its strategies of success.

Wal-Mart's most recent convenience strategy also comes in the form…

References

Dollar Prescription Drug Program. No date. Wal-Mart. December 2, 2007  http://www.walmartfacts.com/FactSheets/4_Dollar_Prescription_Drug_Program_Phase_2.pdf .

Economic Opportunities. No date. Wal-Mart. December 2, 2007  http://www.walmartfacts.com/FactSheets/Economic_Opportunities.pdf .

Site to Store Program. No date. Wal-Mart. December 2, 2007  http://www.walmartfacts.com/FactSheets/Site_to_Store_Program.pdf .

Wal-Mart Story. 24 Aug 2007. Wal-Mart. December 2, 2007  http://www.walmartfacts.com/content/default.aspx?id=1 .

How Tech Will Change Retail
Words: 687 Length: 2 Pages Document Type: Case Study Paper #: 65398767
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orld's Top Retailer? almart and Amazon Duke It Out."

Case Overview

almart and Amazon represent two of the greatest contenders that are constantly duking it out to in order to try to claim the number one spot as the preferred, and most successful, retailer of the future. Each company has a different set of competencies and have employed different strategies in the constant struggle to remain competitive in an environment that is perpetual evolving. The contrast that exist between these two companies on many important strategic and operational goals can be used to illustrate virtually the full spectrum of retail strategies that have proven successful in the market. Each company represents the biggest competitor in the specific niches that the companies focus on.

For example, Amazon is a relatively new company that has seen tremendous growth, both horizontally and vertically, which it has achieved through disruptive innovations. almart, by contrast,…

Works Cited

Hartung, A. (2015, July 25). Bigger Is Not Always Better - Why Amazon Is Worth More Than Walmart. Retrieved from Forbes:  http://www.forbes.com/sites/adamhartung/2015/07/25/bigger-is-not-always-better-why-amazon-is-worth-more-than-walmart/ 

Ken, A. (N.d.). Wal-Mart's Major International Strategy. Retrieved from Ezine Mark: http://public-company.ezinemark.com/wal-marts-major-international-strategy-7d35349720f4.html

Pogue, D. (2016, January 16). Exclusive: Amazon Reveals Details About Its Crazy Drone Delivery Program. Retrieved from Yahoo Tech:  https://www.yahoo.com/tech/exclusive-amazon-reveals-details-about-1343951725436982.html

Decline of Retail Documentary
Words: 634 Length: 2 Pages Document Type: Capstone Project Paper #: 23430827
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Documentary
Part 1
1. This film follows the daily workings of retailers in the dying bricks and mortar retail centers of an urban area. It pays particular attention to the piling inventory and the slowing sales. It shows the emptiness of stores and alludes to the ominous presence of e-commerce and Amazon hanging over the heads of these bricks and mortar retailers.
2. This will be an informative documentary that will include aspects of the talking heads form as well as the journalistic form. Ken Burns’ documentaries are always inspiring for me but I want this one to be contemporary.
3. Yes, I will be doing interviews: a) I will interview bricks and mortar retailers and customers; b) I will find them by going to the urban area and talking to them; c) to make the film visually interesting, I will use shots of these stores while interviewees’ words are…

Retail Sales Management Executive Summery PC World
Words: 1107 Length: 4 Pages Document Type: Essay Paper #: 41121562
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etail Sales Management

Executive Summery: PC World is a huge UK retailer that is ever expanding into the technology marketplace. From PC's to washing machines, they offer a one-stop shop for everything technology related. With an appealing advertising system that attracts the middle class Englishman, it is no wonder that their business continues to grow.

PC World is a retailer within the Dixons etail businesses. The stores are located in the United Kingdom and it is the largest chain of computer retail stores in the UK and Ireland with a total of 163 stores. This report will review the overall retail sales management of PC World and how the store's overall strategy allowed for its wide expansion.

Background on Sector: PC World is a retail computer store that specializes in selling computers and computer-related technology. They also carry printers, ink, accessories, games, as well as entertainment technology including televisions, DVD…

References

Fiveash, Kelly (2007). "PC superstore unhinged by Linux."

PC World Ireland

PC World UK

Thomas, Dan (2006). "Dixons owner signs 120m outsourcing deal with Capita."

Industry With Which I Have
Words: 3675 Length: 10 Pages Document Type: Term Paper Paper #: 28198741
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I think that proper networking and research on who is making quality products, and finding a vendor with a good track record of customer satisfaction would be crucial in getting a positive consumer reaction.

Networking

Networking is invaluable when you do not miss opportunities that are available just from people talking about your product. Some of the smaller stores are involved in fairs and events where products can be introduced to the public without the burden of larger brand name competition.

Additionally, my variety of personal strengths will help me succeed when I launch my new business. I am not intimidated by the possibility that my business might fail. I know that I will work very hard to make my business successful, and if the business is not successful, I will know that I would have done everything possible to make the business succeed.

I am not afraid or intimidated…

Bibliography

The Body Shop. (2004) Where we come from. Retrieved October 2, 2004, from: http://bodyshopinternational.com/web/tbsgl/about_where.jsp

Bath & Body Works, Inc. (nd). Retrieved October 2, 2004, from: http://www.hoovers.com/bath-&-body-works/--ID__104462 -- /free-co- factsheet.xhtml

Biesada, a. (2004) Hoovers Online. The Body Shop International PLC.

Retrieved

Retail Environment Discloses a Place for the
Words: 934 Length: 3 Pages Document Type: Case Study Paper #: 89343506
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retail environment discloses a place for the retail business and the retailers to have the ability to interconnect real-time in order to modernize transactions and re-stocking. Walmart is one of those businesses that is heading towards a technologically progressive direction with adio Frequency Identification (FID). Any machine or person with equipment to read these tags can read from more than a few meters away. In the situation of a retail store, the point that anything from inventory that was purchased by a customer, could be read by the FID tag, and then subtracted from inventory helps keep things in Walmart organized and flowing. Additionally, when the catalogue reaches a predetermined quantity-on-hand - it gets reordered to maintain adequate stock for the stores.

Cross (2007), discusses in an article the effectiveness of such operations. "Benefits of VoiceLogistics together with U.S. Foodservice Inc.'s annual business strategy incorporate five goals including growth on…

References

Cross, C. (2007). Everything but the kitchen. Industrial Engineer, Norcross, 39(4), 32.

Eom, J., & Lee, T. (2010). Accurate tag estimation for dynamic framed-slotted ALOHA in RFID systems. Communications Letters, IEEE, 14(1), 60 -- 62.

Li, T. (2011). The Implementation of the Integrated Operation of the Supply Chain Logistics Services in Low-Carbon Economy. ICTE, 2449.

Retail Inventory RFID Practices
Words: 920 Length: 2 Pages Document Type: Research Paper Paper #: 20948672
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FID on etailers

Mann I. Grayflannel, Sr.

Supply chain performance is significantly improved by the implementation of adio Frequency Identification (FID) practices. Companies that adopt FID practices can expect to develop sustainable competitive advantage. Widespread adoption of FID technology by retailers shows a steady upward trend. Experts forecast that retail companies will continue to be attracted to FID in the future[footnoteef:1]. [1: Cecere, L. (2007). Three Years Of etail FID Pilots. Forbes.]

esearch indicates that the following areas in company operations typically exhibit positive change: distribution, forecasting, inventory, sales, and supplier when FID is adopted[footnoteef:2]. [2: Vlachos, I.P. (2014, January). A hierarchical model of the impact of FID practices on retail supply chain performance. Expert Systems with Applications, 41(1), 5 -- 15.]

FID innovation has evolved into a major technology implemented around the globe for tracking goods and assets. adio waves are used in the FID technology to automatically identify…

References

Cecere, L. "Three Years Of Retail RFID Pilots," Forbes. 2007. Retrieved  http://www.forbes.com/2007/05/02/amr-rfid-assess-biz-logistics-cx_lc_0502amr.html 

Sikander, J. "RFID Enabled Retail Supply Chain." Redmond, WA: Microsoft Corporation. 2005. Retrieved http://msdn.microsoft.com/en-us/library/ms954628.aspx

Vlachos, I.P. "A hierarchical model of the impact of RFID practices on retail supply chain performance," Expert Systems with Applications, 41(1), 5 -- 15. 2014, January. Retrieved  http://www.sciencedirect.com/science/article/pii/S0957417413004831 

[Type text]

Industry Has Perfected the Use
Words: 1577 Length: 5 Pages Document Type: Research Paper Paper #: 94216532
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Although the general public is not likely to know what semiotics is the concepts that have been used by the cultural study known as semiotics have been used by advertising and marketing professionals for a number of years. Through the use of semiotics such professionals have successfully used the information and techniques suggested through semiotics to manipulate the consumer culture so that certain products are now considered to represent style, success, and power in modern society. Semiotics, which is simply, the study of signs and their impact on life, is not a recognized science but incorporates many of the same techniques in defining its studies and recommendations. egardless of its acceptance as a legitimate educational discipline, semiotics has successfully transformed modern culture through its use by advertisers and marketers. It has allowed manufacturers such as Burberry and Gucci to become not only leading clothing manufacturers but also cultural icons. Cultural…

References

Ahuvia, A.C. (1998). Social criticism of advertising: on the role of literary theory and the use of data. Journal of Advertising .

Beasley, R. (2002). Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton De Gruyter.

Fox, I. (2010, September 15). British fashion industry now worth nearly 21 Billion Dollars a year. Retrieved August 28, 2011, from Guardian.co.uk:  http://www.guardian.co.uk/lifeandstyle/2010/sep/15/british-fashion-industry-report-business 

Gers, D. (2009, October 14). Social Climbing: Luxury Fashion Brands Must Embrace Social Media. Forbes .

Retail Companies and Strategies to Promote Their Products
Words: 1150 Length: 4 Pages Document Type: Case Study Paper #: 674513
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Current Event

Freeman, H. (2014, April 7). Chanel and Mulberry bag prices have soared -- but why? The Guardian http://www.theguardian.com/fashion/2014/apr/07/chanel-mulberry-bag-prices-designer-wealthy-fashion-russia-china-middle-east

Freeman's article discusses with regard to how major retailers such as Chanel and Mulberry have directed their attention toward markets that initially seemed unprofitable. When considering the rising number of individuals expressing interest in handbags from the two companies, it would seem that the East has a strong word to say in the industry. As emphasized in the article, bags produced by the two companies have found a huge market in developing countries like China, Russia, and in diverse nations in the Middle East. First world concepts appear to have little to do with some of today's fashion icons.

While some of the world's most notable fashion firms have built much of their empire on the back of middle-class people who indulged themselves in products that way overpriced, things have…

Adult Day Care Industry
Words: 5610 Length: 18 Pages Document Type: Capstone Project Paper #: 8036286
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Adult Day Care Industry

ABC Adult Day Care will be a mid-sized company, which will provide adult day care services to the residents of Boston. This mid-sized adult care facility will serve adults aged fifty years and above. It will provide community-based day health services for the elderly and disabled. Services offered include living assistance, nursing, therapy, meals, and social activities. Their services will be secure and safe, presenting the elderly with an excellent place where their caring services will be met. ABC Adult Day Care will be a privately held organization headed by its founder, Ben Stevenson. Mr. Stevenson has extensive experience in strategic business planning. His advanced knowledge and interest in business are the driving force behind his business. A few employees who have extensive experience in adult care fields will support the daily operations of the facility. With the rising rate of inflation, many American families struggle…

References

Bryan, C.J., & Rudd, M.D. (2011). Managing suicide risk in primary care. New York: Springer Pub. Co.

Cooper, P.D. (2010). Health care marketing: A foundation for managed quality. Gaithersburg, Md: Aspen Publishers.

Davis, C. & Lynn, J. (2010). Start your own senior services business: Adult day-care, relocation service, home-care, transportation service, concierge, travel service and more. Irvine, Calif.: Entrepreneur Press.

Fitzpatrick, J.J., Glasgow, A., & Young, J.N. (2013). Managing your practice: A guide for advanced practice nurses. New York: Springer Pub. Co.

Hedge Funds Suitable for Retail
Words: 2447 Length: 7 Pages Document Type: Essay Paper #: 43461532
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Unfortunately, determining which fund to go with for a retail investor is difficult, as there are many unscrupulous fund managers who might seek to take advantage of the fact that they are playing with other people's money and making (at least) the management fee. This can lead even scrupulous hedge fund managers to take unnecessary risks.

The danger of hedge funds being mismanaged truly cannot be overstated. For example, Bernie Madoff ran a large exclusive fund and while it was a Ponzi scheme, which while illegal and with "fantasy returns," that sophisticated investors most certainly should have realized were not realistic, Madoff continued to be able to bring in investors. However, Madoff's investors were all relatively financially sophisticated people with huge assets. While his scheme caused them financial damage, the damage was manageable and it was confined to a group of people with assets that greatly outstripped those of the…

References

Agarwal, V 2009. "Hedge funds for retail investors? An examination of mutual funds," Journal

of Financial and Quantitative Analysis, vol. 44, no. 2, pp. 273-305. Available from:

. [27 February 2012].

Gross, P 2012. Narayan Naik looks at hedge funds and investment portfolios. Available from:

Human Resource Function a Retail Store Traditional
Words: 1349 Length: 4 Pages Document Type: Capstone Project Paper #: 59393857
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Human Resource Function a Retail Store Traditional stores experiencing a significant shift retail shopping. Customers specialization convenience making purchases.

The human resource function of a retail store

The human resource manager's function has changed considerably over the years. Once, HR was called the 'personnel department,' and its primary role was issuing paychecks and managing employee issues such as pensions, bonuses, and vacation time from a purely administrative perspective. Today, HR has many additional, important tasks, including deciding what employees to hire that embody the company's values; the nurturing of top talent, and dealing with interpersonal conflicts between employees. "The role of the HR manager, director, or executive must parallel the needs of his or her changing organization. Successful organizations are becoming more adaptive, resilient, quick to change direction and customer-centered. ithin this environment, the HR professional, who is considered necessary by managers and executives, is a strategic partner, an employee…

Works Cited

Grayson, Kathryn. (2008). Best Buy employee site a model for big firms. Minnesota-St. Paul

Business Journal. Retrieved: http://www.bizjournals.com/twincities/stories/2008/05/05/story1.html?page=4 

Heathfield, Susan. (2012). The new roles of the human resources professional. Retrieved:

 http://humanresources.about.com/od/hrbasicsfaq/a/hr_role.htm

Remote Industry Description
Words: 1278 Length: 3 Pages Document Type: Term Paper Paper #: 10583976
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Starbucks

Coffee Industry:

Assessing Competitive Dynamics on the Future of Starbucks

The United States is one of the most profitable markets for coffee globally, generating $29B in sales in 2012, yet it is also one of the most volatile from an economic and supply chain perspective as well. The many challenges Starbucks faced in 2009 and the decision to lower prices was one driven by the mercurial nature of the U.S. coffee market consumption patterns specifically (Starbucks Investor elations, 2013). The purpose of this analysis is to analyze the current trends in the coffee industry and predict future trends based on economic and market analysis. The second objective of this analysis is to evaluate future trends in terms of their implications on the future of the U.S. coffee industry. The third objective is to complete an analysis of how these trends will evolve into threats or opportunities for Starbucks.

Analysis…

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Porjes, Susan. (2011) Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 7th Edition. Packaged Facts, 2011.

Samadi, Nima. 2012. Coffee & Snack Shops in the U.S. IBISWorld Industry Report 72221b, 2012.

Starbucks Investor Relations (2013). Starbucks investor relations. Retrieved from  http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome

Chain of Retail Stores -- Project Management
Words: 1105 Length: 4 Pages Document Type: Case Study Paper #: 10201506
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Chain of Retail Stores -- Project Management Case Study

Managing Project

Managing Budget

Managing Cost

Managing Project

Project management has become so refined over the course of its development that the implementation of a project based on a good project management foundation is actually more important than having any in-depth knowledge or expertise in any particular industry (Badiru & Adedeji, 2012).

he four most common compositions of teams are the purely functional project structure, the pure project organization, cross-functional team, or a hybrid or matrix team (Field & Keller, 1998). Furthermore, there are a wide array of outsourcing and project partnering opportunities that can further complicate the network structure (Cleland & Ireland, 2006).

Establishing a schedule is more than likely one of the most important critical success factors of any modern project (homsett, 2010). Many of the project management software solutions, such as Microsoft Project, can be a project manager's…

Thomsett, M. (2010). The Little black Book of Project Management. AMACOM.

Toan, A. (1968). Using Information to Mange. New York: New York Ronald Press.

Weygandt, J., Kimmel, P., & . Kieso, D. (2008). Tools for Business Decision Making. London: Wiley.

Beverage Industry New Companies Entering the Market
Words: 1633 Length: 4 Pages Document Type: Essay Paper #: 68864333
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Beverage Industry

New Companies Entering the Market

The beverage industry is witnessing rapid evolution with constant flow of new market entrants. These entrants attempt to avail product or marketing tactics that set them apart from the existing firms.

Firstly, the beverage market is able to support a certain number of successful companies. With the crowding of the market, there is reduction of room for new entrants thereby giving the customers as many options as they want. Consequently, customers might either reject these new entrants failing to notice them the most obvious result is that competition becomes so fierce that new entrants find it challenging to compete financially with the existing firms. In addition, the market share of the existing companies is reduced leading to sustainability challenges. In this regard, it is recommended that existing beverage companies adopt creative marketing techniques to retain and capture more market share.

Secondly, these new…

References

Diggines, S., & Walker, P. (2012, February 2). New FDA Regulations Impact Food and Beverage Companies. Retrieved September 13, 2012, from www.controleng.com:  http://www.controleng.com/industry-news/more-news/single-article/new-fda-regulations-impact-food-and-beverage-companies/b8abbd1a10.html 

Fisher, A.A., Johnson, F.I., & Lande, R.H. (1989). Price Effects of Horizontal Mergers. California Law Review,, 777-827.

Geiger, K., & Hamburger, T. (2010, February 7). Beverage Industry Douses Tax on Soft Drinks. The Los Angeles Times.

Gilbert, C.G., & Bower, J.L. (2007, February ). How Managers' Everyday Decisions Create or Destroy Your Company's Strategy. Retrieved September 13, 2012, from www.hbr.org:  http://hbr.org/2007/02/how-managers-everyday-decisions-create-or-destroy-your-companys-strategy/ar/1

Hotel Industry Is Currently in the Middle
Words: 1233 Length: 4 Pages Document Type: Essay Paper #: 44650072
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Hotel industry is currently in the middle of its economic cycle. The industry tends to be strongly affected by macroeconomic conditions. hen the U.S. slipped into recession in 2008-2009, the hotel industry slumped as well. As Turner (2010) notes, "trading volume fell sharply…lodging operating metrics of RevPAR and ADR deteriorated accordingly." hile the economy recovery somewhat over the past couple of years, there are signs now that growth is slowing again. In particular, RevPAR declined in September (De Lollis, 2012). After an optimistic start to the year, the slow pace of economic recovery appears to be weighing on the industry. That said, because the economy is at a key juncture where it could begin to improve rapidly or it could slip back into recession, the hotel industry finds itself in roughly the same position.

Choosing the right type of hotel is important to its success. If the brand is going…

Works Cited:

De Lollis, B. (2012). Signs show slowing of hotel growth. USA Today. Retrieved November 21, 2012 from  http://travel.usatoday.com/hotels/post/2012/09/slight-signs-that-usas-hotel-market-recovery-is-slowing/70001237/1 

Eggler, B. (2012). Even a booming tourism industry won't solve New Orleans' fiscal problems. The Times-Picayune. Retrieved November 21, 2012 from http://www.nola.com/politics/index.ssf/2012/10/even_a_booming_tourism_industr.html

Enterprise Plus. (2012). Hotel organization chart. Enterprise Plus. Retrieved November 21, 2012 from http://www.enterpriseplus.net/hotel.pdf

Turner, C. (2010). The state of the U.S. hotel industry. Seeking Alpha. Retrieved November 21, 2012 from  http://seekingalpha.com/article/230331-the-state-of-the-u-s-hotel-industry

GDP Retail Sales and Pharmacy
Words: 552 Length: 2 Pages Document Type: Term Paper Paper #: 98122930
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Pharmacy sales in the United States are positive with growth expected to increase 20% 2005-2008 according to data published by benefit management companies and a market intelligence firm. The rate of increase is lower than it has been in the past five years. Trends negatively impacting the market include consolidation, new store openings, increased mail order, drug importation, and the growth of generic pharmaceuticals. Further, if medicare covers prescription drugs at lower reimbursement levels, profitability of the industry could be adversely affected

Given that GDP and retail sales show moderate growth and that pharmacy sales have high growth potential, algreen represents a good investment opportunity. algreen is the top drugstore chain in the United States and is will well prepared to come out ahead in an intensely competitive market to capture a huge portion of the growing market.

orks Cited

GDP Data (Figure 1)

CBO data. Retrieved November 6, 2005…

Works Cited

GDP Data (Figure 1)

CBO data. Retrieved November 6, 2005 at  http://www.cbo.gov/showdoc.cfm?index=5773&sequence=1&from=0 

Survey of Professional Forecasters data (overseen by Philidelphia FRB). Retrieved November 6, 2005 at  http://www.phil.frb.org/econ/spf/index.html 

Wachovia Bank data. Retrieved November 6, 2005 at  http://www.wachovia.com/ws/econ/view/0,2705,00.pdf

Why Did the Dot Com Industry Crashed After the Boom
Words: 11033 Length: 40 Pages Document Type: Term Paper Paper #: 10104395
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Com industry crash after the boom

This is a paper examining some of the factors that caused the dot-com crash

Many believe the root cause of the dot-com crash was over valuation of stock prices relative to the actual underlying value of the companies themselves. Stocks of Internet companies traded at Price-Earning ratios of higher then 30, buoyed by a speculative bubble. When reality set in for investors many realized that the companies that they were so heavily invested in were little more then money sucking black holes with no upside potential in the near or long-term future. This triggered mass self-offs of not only Internet related stocks but soon impacted the market value of many companies associated with computer, network or telecommunications industries.

This paper will show in fact that over valuation was more a symptom of the speculative boom and was only one of the multifaceted factors that…

Bibliography

Baldwin Carliss Y. Clark Kim B. "Modularity After the Crash" working paper Managing the Modular Age: Architectures, Networks And Organizations,

Brick Michael, "Pets.com Closing Up Shop" TheStreet.com/NYTimes.com November 11, 2000 (www.nytimes.com) March 27, 2003

Buckman Rebecca, "Who Caused the Dot-Com Crash?" The Wall Street Journal, Monday, March 5, 2000 p. 42

Cassidy John Dot.con: "The Greatest Story Ever Sold" 2002 HarperCollins

Security Components of a Retail
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eferences

Best practices in encryption. (2008). nuBridges.com. [Online]. Available: http://www.nubridges.com/keymanagement1/.

Bryan, H. (2001). eply to David Scott and C. Scott Shafer, recreational specialization: AC critical look at the construct. Journal of Leisure esearch, 33(3), 344.

By the numbers. (2008). Bass Pro-Shops. [Online]. Available: http://vocuspr.vocus.com/vocuspr30/Newsroom/ViewAttachment.aspx?SiteName=basspro&Entity=PAsset&Atta chmentType=F&EntityID=112488&AttachmentID=7f9f9eb0-2281-4066-b382- c00619b835c8.

Company overview. (2008). Bass Pro-Shops. [Online]. Available: http://www.onlinepressroom.net/basspro/.

Gerstein, D.M. (2005). Securing America's future: National strategy in the information age. Westport, CT: Praeger Security International.

Hepner, . (2001, July 6). A surge in growth for county. The Washington Times, 8.

Michman, .D. & Greco, a.J. (1995). etailing triumphs and blunders: Victims of competition in the new age of marketing management. Westport, CT: Quorum Books.

Mueller, G. (1998, December 2). it's easy to find the right gift - Just read on. The Washington Times, 5.

Privacy and security statement. (2008). Bass Pro-Shops. [Online]. Available: http://www.basspro.com/webapp/wcs/stores/servlet/PageDisplayView?langId=-1&storeId=10151 & cataloged=x&section=MyAccount&pagename=PrivacyPolicySummaryDisplay.

Schlosser, E. (1998). The bomb squad: A visit…

References

Best practices in encryption. (2008). nuBridges.com. [Online]. Available: http://www.nubridges.com/keymanagement1/.

Bryan, H. (2001). Reply to David Scott and C. Scott Shafer, recreational specialization: AC critical look at the construct. Journal of Leisure Research, 33(3), 344.

By the numbers. (2008). Bass Pro-Shops. [Online]. Available:  http://vocuspr.vocus.com/vocuspr30/Newsroom/ViewAttachment.aspx?SiteName=basspro&Entity=PRAsset&Atta  chmentType=F&EntityID=112488&AttachmentID=7f9f9eb0-2281-4066-b382- c00619b835c8.

Company overview. (2008). Bass Pro-Shops. [Online]. Available:  http://www.onlinepressroom.net/basspro/ .

International Retail the Company Is
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com, 2010). Jordan's retail fashion scene is similar to that of the UAE with an emphasis on high fashion (AME Info, 2007), although not on as grand a scale as the opulent malls of Dubai and Abu Dhabi. Despite restrictions on ladies' dress in the UAE, the market for estern fashions is strong, as women wear these fashions in the home and at women's only social events. Morocco's retail fashion industry is more nascent, and is focused on Casablanca, giving it a market structure similar to that of Jordan (CPP Luxury.com, 2010).

Other sources of information can come from chambers of commerce for the respective countries, as well as from news reports concerning the experiences of other retailers. However, as media in these countries is not free, the information is not always trustworthy. That said, first hand experience can also be valuable, as the company's managers can see the state…

Works Cited:

CIA World Factbook. (2010). Central Intelligence Agency. Retrieved November 1, 2010 from  https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html 

AME Info. (2008). UAE fashion retail brand catwalks on to international ramp. AME Info. Retrieved November 1, 2010 from  http://www.ameinfo.com/165661.html 

VacationInDubai.com (2010). Retrieved November 1, 2010 from http://www.vacationindubai.com/Pages/shopping_in_Dubai.htm

AME Info. (2007). Landmark Group opens second Max outlet in Amman. AME Info. Retrieved November 1, 2010 from  http://www.ameinfo.com/123019.html

Hedge Funds Suitable for Retail
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The investors have responsibility to invest based on the social needs. The retail investor, can for example is thus a person who buys socially responsible unit trusts or mutual funds. Actually the investment that is being touted as responsible investment is the work of socially beneficial institution like pension funds, and some charitable foundations. Normally the institutional investors do not enter the socially responsible investment scenario. Of late however the new approaches to fund investment by the institutions have bordered on social concerns. The issues of institutional investment are more complicated and diverse than the retail funds. (Sparkes, 2002, p. 117)

There are many other investment opportunities available to the retail investor without incurring the risk but at the same time gaining efficiency in value without hedging. The retail investors thus are better off in those segments and hedging must not be opened to them. There are ample other investment…

References

Barnes, Ryan. 2007. Hedge Funds Go Retail. Investopiedia Online,

 http://www.investopedia.com/articles/mutualfund/07/mutual_fund_retail.asp#axzz1naDnVsEo  accessed 4 March 2012.

Bogle, John C. 1999. Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor. Wiley: New York.

Brouwer, Gordon De. 2001. Hedge Funds in Emerging Markets. Cambridge University Press: Cambridge, England.

How E-Commerce Has Changed an Industry
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E-Commerce in the Jewelry Industry

The jewelry industry has changed dramatically over the past decade as 800 numbers and mail order catalogues have shifted to Web sites and orders online. Jewelers are discovering new ways to benefit from investing in e-commerce to make their sites fully functional and profitable, according to researchers and small businesses experts. For retailers, they are many advantages to developing a business strategy that takes advantage of the power of the Internet (NSW, 2003).

Retailers in the online jewelry market have been able to seriously increase their revenues as a result of e-commerce (Tracy, 2000). According to recent research, the United States market will grow from $77 million in 1999 to over $1 billion in 2004. In addition experts predict that growth of the online jewelry market will be faster than that of consumer e-commerce in general and of Web adoption in the U.S. In general.…

Bibliography

Enos, Lori. (September 21, 2001). What Small Biz Gets from the Web. E-Commerce Times. Retrieved online at  http://www.ecommercetimes.com/perl/story/13551.html 

NSW Department of State and Regional Development Small Business. (2003). Brief on Electronic Commerce. Retrieved online at http://www.smallbiz.nsw.gov.au/textonly/issues/technology/brief/Why.html.

Tracy, Joe. (July 5, 2000). Online Jewelry Sales to Exceed $1 Billion in 2004. Webmaster Techniques Magazine. Retrieved from the Internet at  http://www.webmastertechniques.com/index.html .

Fragrance Industry
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Fragrance Industry

Business Environment of Fragrance Industry

Fragrance industry is suffering from the ruinous competition of foreign rivals who apparently are flooding the domestic market at an incredibly low price. The French industry, which once was considered at the pinnacle of the fragrance market, is loosing market from Asian competitors. Moreover, there has been a slow growth in revenue of large fragrance companies due to the mass marketing of fragrance sales from small competitors. The sluggish growth rates in the home fragrance market are due to a combination of factors. First, the fragrance industry is facing several major industry shifts that are causing changes on the bottom line. Faced with the challenges of low revenue and intense competition, innovative companies are looking to enterprise sourcing to both speed up time-to-market on new products and drive down ongoing supply costs (Chemical and engineering news, 2003).

Consumers today are making value-based decisions…

References

1. Flavor And Fragrance Industry Faces Wide-Ranging Challenges. Chemical and engineering news, 2003 vol: 81 iss: 28-page: 56

2. Guner, Osman F.. Current Topics in Medicinal Chemistry, History and Evolution of the Pharmacophore Concept in Computer-Aided Drug Design, Dec2002, Vol. 2 Issue 12, p1321-1333.

3. Baron, Robert A. A whiff of realit. Environment & Behavior, Nov 1994, Vol. 26 Issue 6, p766-775.

2007 Potato Chip Industry Northwest Competitively Structured
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2007, potato chip industry Northwest competitively structured long-run competitive equilibrium; firms earning a normal rate return competing a monopolistically competitive market structure.

Potato industry

The situation

The competitive business environment of today forces economic agents across the globe to develop and implement a wide array of strategies by which to respond to the challenges of the various stakeholder categories, such as competitors, business partners, employees, customers, the governmental and non-governmental institutions and so on. One particular means by which the companies address these new challenges is that of uniting their forces in order to combine their resources, market shares and capitals and as such become more profitable. Particularly, the economic agents engage in mergers and acquisitions as a means of consolidating leading positions within the market places.

Such a situation was observed within the potato chip industry in Northwest. Up until 2007, the industry was characterized by the presence of…

References:

Mankiw, N.G., Taylor, M.P. (2006). Economics. Cengage Learning EMEA.

Pettinger, T. (2008). Benefits of monopoly power. Economics Help.  http://www.economicshelp.org/blog/365/monopoly/benefits-of-monopoly-power  / accessed on February 1, 2013

Speegle, M. (2009). Quality concepts for the process industry. Cengage Learning.

(2012). Why is competition policy important for consumers? Website of the European Commission.  http://ec.europa.eu/competition/consumers/why_en.html  accessed on February 1, 2013

Small Retail Stores the Concept
Words: 3050 Length: 11 Pages Document Type: Term Paper Paper #: 41657939
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As a small location, the price per feet steadily the same at $45.00, our costs can go down. We don't really need an extravagant space in the first year of operations.

4) Extensive travel will be required during the first year in order to setup the connections in razil and establish the suppliers, as well as the designers with whom the company will be working.

5) the Internet will be required so as to best communicate with the suppliers in razil, as well as to track progress from advertising over the Internet.

6) the advertising budget will be high only during the first year, given one of the short-term objectives we have proposed: building the company brand. This sum is likely to cover the marketing campaigns we are proposing.

7) Estimated.

8) There is a 7.5% tax on corporate income in New York City.

The loss can be explained through…

Bibliography

1. New York City, New York Statistics and Demographics. U.S. Census 2000. On the Internet at  http://newyork.areaconnect.com/statistics.htm.Last  retrieved on December 9, 2007

2. What New Yorkers Earn. On the Internet at http://nyjobsource.com/salaries.html.Last retrieved on December 9, 2007

3. At  http://www.discountpos.net/ .

4. At http://home.slic.com/business.html

Shaw Industries the Existence of
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Target Markets

Given that the new product would be manufactured using better, but more expensive technologies that protect the environment, Shaw Industries' target market would have to simultaneously meet the following criteria:

present an increased interest towards preserving the environment possess sufficient financial resources in order to afford the higher prices of the products manufactured using superior technologies.

In this order of ideas, Shaw Industries' target market is formed of both American citizens as well as foreigners, with ages between 25 and 65 and who register above medium incomes. The age limit is imposed by the belief that the population younger than 25 rarely possesses their own houses, shows reduced interest in carpets and does not possess sufficient financial resources to afford the relatively high prices of the new carpets. On the other hand, the retired population generally spends their pension money on medicines or journey around the world and…

References

Carlton, D.L., 2004, Shaw Industries: A history, Journal of Southern History, Volume 70

Patton, R.L., 2002, Shaw Industries: A History, Business and Economics

2007, Shaw Industries, Inc., Design Biz, http://www.designbiz.com/net/BrandCompany.asp?CompanyID=62913,last accessed on November 14, 2007

2007, Shaw Industries Website,  http://www.shawfloors.com/,last  accessed on November 14, 2007

Apparel Industry on the First
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"Social messages sent by clothing, accessories and decorations can invoke social status, occupation, ethnic and religious affiliation, marital status and sexual availability etc."

4.2 Product innovation and technological changes

The rapid rate of technological development set the course of development in numerous other domains, including apparel. In this order of ides, the technology adherent to the apparel production process is on its path from computer made designs to technologically improved materials' quality. For example, future directions in the apparel industry involve "more types of fiber developed using nanotechnology or smart clothes that incorporate electronics."

4.3 Marketing innovation

The main characteristic of current trade and production is that the items tend to focus more and more on the customers' needs and desires. Apparel producers are today faced with the difficult task of combining the publics' needs with a high quality of work and material as well as with the latest fashion…

Bibliography

October 2001, Contracts and Modifications by North American Industry Classification System (NAICS) Codes, Manufacturing NAICS Codes,

Fratto, M.G., Jones, M.R., Cassill, N.L., 2006, Journal of Fashion Marketing and Management, Volume 10, Emerald Group Publishing Limited

Wikipedia, The Free Encyclopedia, October 2006, Apparel, article was last modified on October 26, 2006,  http://en.wikipedia.org/wiki/Apparel , last accessed on October 31, 2006

October 2006, Apparel Resources, Exim News, Sri Lanka: Apparel Exports to U.S. Show 9.5% Increase,  http://www.apparelresources.com , last accessed on October 31, 2006

CDN Honey Industry the Canadian Honey Industry
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CDN Honey Industry

The Canadian honey industry is widely fragmented and largely undifferentiated. There are approximately 7000 beekeepers and 600,000 colonies in Canada, according to the Canadian Honey Council (2010). Canadian honey is widely exported, to over 30 countries. Annual production is around 28,000 tonnes of honey, of which 16,000 is exported, the export value being $37 million. In recent years, honey production has slipped, but the reputation of Canadian honey abroad remains high (Agriculture Canada, 2008).

This paper will examine the Canadian honey industry, providing not only an overview of the industry and its trends, but also an examination of the industry's key success factors. A complete competitive analysis will be provided, including a Five Forces Analysis and a Value Chain Analysis. There will also be a key success factor (KSF) analysis included in this essay. The paper is intended as an overview of the industry and therefore will…

Works Cited:

Agriculture Canada (2008). Canada's honey industry. Agriculture and Agri-Food Canada. Retrieved November 29, 2010 from http://www.ats.agr.gc.ca/supply/3308_e.htm

Canadian Honey Council. (2009). Production and value of honey and maple products. Canadian Honey Council. Retrieved November 29, 2010 from  http://www.honeycouncil.ca/documents/Honey%20and%20maple%20production%202009.pdf 

Canadian Honey Council website, various pages. (2010). Retrieved November 29, 2010 from  http://www.honeycouncil.ca/index.php/honey_industry 

QuickMBA. (2010). Porter's five forces. QuickMBA.com. Retrieved November 29, 2010 from  http://www.quickmba.com/strategy/porter.shtml

How Terrorism Affects the International Tourism Industry
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Terrorism Affects the International Tourism Industry

There is an undeniable relationship between terrorism and tourism. This is because of the industry power tourist sites are attractive avenues for terrorists to cause unprecedented magnitudes of economic and social disruption. The 21st century economy is dominated by three sectors namely information technology, tourism, and telecommunications. Tourism generates ten percent of international employment with a surplus of 30% in the Caribbean region. World tourism organization estimates that over two hundred million people across the world will be employed in the industry by 2015. The tourism and travel sectors have expanded by 700% in the last two decades (Gabbay & Ghosh, 2013). It is further projected that tourists will spend twice as much in foreign nations on tourism activities. For most developing nations, tourism is the leading source of income in terms of GDP thus a key influence in the economic growth. The issue…

References

Beirman, D. (2013). Restoring tourism destinations in crisis: A strategic marketing approach. Crows Nest, N.S.W: Allen & Unwin.

Gabbay, R. & Ghosh, R.N. (2013). Tourism and economic development: Case studies from the Indian Ocean region. Burlington, VT: Ashgate.

Keyes, D.C., & Jonathan L.Burstein. (2010). Medical response to terrorism: Preparedness and clinical practice. Philadelphia [u.a.: Lippincott Williams & Wilkins.

Huggett, C., & Pownall, D. (2010). Teaching travel and tourism 14. Maidenhead: Open University Press.

Health Industry Professional Boards
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Healthcare professionals offer their services to the community whilst taking care to fully respect people's dignity. Doctors need to earn public confidence by dedicating their skill all equally, and to the best of their ability. A number of professional organizations supporting doctors in ensuring public safety exist, two of which are the ANA (American Nurses Association) and the AMA (American Medical Association). In this paper, the two aforementioned organizations' standards and functions will be analyzed.

A clear identification of the professional boards

The ANA represents its 3.6-million-strong registered nurse (RN) workforce's interests. Its goal is attempting to advance the profession of nursing through the promotion of superior practice standards (American Nurses Association, 2016). Meanwhile, the AMA represents a professional organization chiefly engaged in publishing studies geared at advancing public health, in addition to advocating for licensed doctors' interests. It participates in the areas of Obamacare implementation, healthcare IT, Medicare/Medicaid, improvements…

Organization Behavior a Report on Advertising Industry
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Organization Behavior

A eport on Advertising Industry

This paper presents a detailed report on the environmental factors, competitive environment, and current trends in the advertising sector. The purpose of this report is to highlight and discuss the major challenges which companies in the advertising sector are facing in the present business landscape. It starts with a brief overview of the advertising industry; its introduction, functions, and purposes, and proceeds by discussing the major environmental forces that impact the companies in this industry. These are political, economic, social and technological forces. The later section explains the competitive environment in detail. That is, how advertising companies are managing to compete in the presence of a stiff competition from existing competitors, new entrants, and substitute services. The report also discusses the introduction and role of the five key players of the advertising industry. Moreover, the trends, opportunities for graduates, Gap analysis and action…

REFERENCES

Clark, C.R., Doraszelski, U., & Draganska, M. 2009, The Effect of Advertising on Brand Awareness and Perceived Quality: An Empirical Investigation Using Panel Data, Quantitative Marketing and Economics, 7 (2): 207-236

Doole, I., & Lowe, R. 2008, International Marketing Strategy: Analysis, Development and Implementation. 5th Edition. London: Cengage Learning

John, G., & Reve, T. 2010, Transaction Cost Analysis in Marketing: Looking Back, Moving Forward, The Journal of Retailing, 86 (3): 248 -- 256

O'Guinn, T.C., Allen, C.T., & Semenik, R.J. 2012, Advertising and Integrated Brand Promotion. 6th Edition. Mason: Cengage Learning