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Wal-Mart: The Superpower of the etail Market
Walmart is America's largest chain of wholesale departmental and grocery stores and a multinational retailer corporation. Its first discount centre was established in 1962 by Sam Walton in ogers, Arkansas, and was incorporated in 1969 (oberts & Berg, 2012). As per statistics of Fortune Global 500, it is "USA's greatest retailer," "worldwide biggest private employer," and the "world's third-best public corporation" (Johanson, 2006). Today, it operates nearly 8500 stores in 15 countries and Puerto ico, and in 2011, it generated a staggering $256.3 billion in sales revenue (Giudice, 2012). It operates under different names like Walmex (Mexico), Best price (India), Asda (UK), and Seiyu (Japan) etc. It basically operates discount stores where all popular national brands are provided at wholesale rates. The business started with clothing, and then was further expanded by involving grocery items and electronics (oberts & Berg, 2012). Walmart's primary…
Giudice, M.D. (2012). Crosscultural knowledge management. Springer.
Johanson. (2006). Global marketing. Tata McGraw-Hill Education.
Kneer, C. (2009). The wal-mart success story. GRIN Verlag.
McShane, G. (2010). Walmart outlines future strategies. Retrieved from http://www.fruitnet.com/content.aspx?cid=7067&rid
etail Marketing Operation Management
Zara is a company that has used exciting marketing strategies to enable the company to grow into the mega-merchant that it is today. From humble beginnings Zara has become a world and industry leader. This report concerns how Zara began and who shops there, along with a section about major competitors. Important business elements such as value proposition and its delivery, how Zara accommodates "green" ideas, supply chain collaborators, presence in the retail market, and how promotions are used by the company.
Zara began as a small storefront in a medium sized city in the small Spanish state of Galicia in 1975. Amancio Ortega and osalia Mera dreamed of helping the average person buy designer look-alike clothing. Zara began as a store that sold to customers who wanted the look but not the price of some of the high end designers of the time. The store…
Craig, C. Jones, A., & Nieto, M. (2004). Zara: Fashion follower industry leader. Retrieved from http://www.philau.edu/SBA/News/ZaraReport.pdf
Evans, B. (2010). Case study of Zara. Retrieved from http://newezinearticles.com/Art/119075/149/Case-study-of-ZARA.html
Ferdows, K., Lewis, M.A., & Machuca, J.A.D. (2005). Zara's secret for fast fashion. Retrieved from http://hbswk.hbs.edu/archive/4652.html
Inditex. (2011). Inditex recognized as international retailer of the year. Retrieved from http://www.inditex.com/en/press/other_news/extend/00000884
Tesco in Vietnam
Market Analysis - Advantages
Tesco is seeking expansion opportunities in Asia, and is looking closely at the Vietnamese market. Tesco currently operates in 13 markets around the world, including in the larger Southeast Asia economies of Thailand and Malaysia (Tesco, 2015). The company has been beset by challenges on the domestic front, especially from disocunters like Aldi and Asda, and only recently has begun to gain ground in that battle (uddick, 2015). But the message is clear -- Tesco needs overseas expansion in order to deliver growth for shareholders, because the British market is mature at best, and hypercompetitive at worst.
The Vietnamese market is especially challenging. Thailand and Malaysia are much wealthier countries, and the hypermarket business model was of only moderate success in those places. The first mover into the Thai market was Carrefour, and the French giant announced in 2010 that it was exiting…
BigC.vn (2015). Your nearest store. Big C. Retrieved April 6, 2015 from http://www.bigc.vn/Default.aspx?tabid=198&language=en-UK
CIA World Factbook (2015). Vietnam Central Intelligence Agency. Retrieved April 6, 2015 from https://www.cia.gov/library/publications/the-world-factbook/geos/vm.html
Nguyen, T. (2014). Why foreign investment in Vietnam is booming. World Economic Forum. Retrieved April 6, 2015 from https://agenda.weforum.org/2014/05/foreign-investment-booming-vietnam/
Ruddick, G. (2013). Tesco goes head-to-head with Thailand's wet markets. The Telegraph. Retrieved April 6, 2015 from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9963749/Tesco-goes-head-to-head-with-Thailands-wet-markets.html
Home Depot vs. Lowe's
Over the course of the last ten to twenty years, two companies have emerged as the clear favorites when it comes to home and property improvement specialty stores. While general retail stores like Target and Walmart have offered a peppering of home improvement items like their hardware and home/garden departments, Lowe's and Home Depot are unmatched when it comes to overall selection and such. Indeed, they are the two major chains out there that offer the variety of only home improvement goods. While Home Depot and Lowe's remain dominant in their market, there are other competitors out there like Menard's and there are also ethical, legal and risk-related challenges that must be prepared for and dealt with.
One risk that both Home Depot and Lowe's must deal with is when and how to spend their money. Indeed, there are the concerns of opening new stores,…
Gregory, L. (2015). Home Depot's Stakeholders: A CSR Analysis - Panmore Institute. Panmore Institute. Retrieved 28 August 2016, from http://panmore.com/home-depot-stakeholders-csr-analysis
Krebs, B. (2014). Home Depot: Hackers Stole 53M Email Addresses - Krebs on Security. krebsonsecurity.com. Retrieved 28 August 2016, from http://krebsonsecurity.com/2014/11/home-depot-hackers-stole-53m-email-addreses/
Ozawa, N. (2014). Consumers Vote with their Wallets: Hold Breached Organizations Accountable - Javelin. Javelinstrategy.com. Retrieved 28 August 2016, from https://www.javelinstrategy.com/press-release/consumers-vote-their-wallets-hold-breached-organizations-accountable
Analysis of Retail Management at Zara in Klaipeda, Lithuania
Zara is a fashion retailer that is part of the Spanish parent company Inditex, one of the largest distribution groups of the world. The company is unique in the fashion retail industry because it is the most highly vertically integrated company in the fashion industry. It owns every stage in the value chain instead of outsourcing manufacturing to low wage countries in Asia. The first Zara store was opened in the city of Coruna in Spain in 1975. The company expanded rapidly because of the philosophy of integrating high quality, trendy fashion and affordable prices. Today, the company has stores in more than 400 cities of the world (Inditex 2012).
Merchandise Range and Assortment
Zara is a retailer in the fashion industry. Its stores are usually present in the shopping centers and malls of the city district. Zara has…
Akropolis, 2012. Stores. [online] Available at: http://www.akropolis.lt/index.php/akropoliai/klaipedos-akropolis/shop-in-akropolis/61543 [Accessed 5 May 2012]
Bhalla, S. And Anurag, S., 2010. Visual Merchandising. Tata McGraw-Hill Education.
Business & Leadership, 2008. A Zest for Zara. Available at: http://www. businessandleadership.com/marketing/item/11665-a-zest-for-zara[Accessed 5 May 2012]
Fernie, J., Fernie, S. And Moore, C., 2003. Principles of Retailing. Boston: Butterworth-Heinemann.
arket Analysis of House of Fraser
House of Fraser was founded in 1891 by James Arthur in Glasgow. Originally a drapery shop, the store quickly expanded and by the end of 1891, the entire Fraser family was investing in the company. At this point, the store was renamed to Frasers & Sons. Over time, the store expanded from selling draperies to selling clothing, shoes and other department store apparel.
The company has continued to grow through the purchase of smaller companies. In 2005, House of Fraser aquaired Jenner's department store and in 2006 it took over Baugur. In 2008, the company had three new openings in London, Belfast and Bristol. The company continues to grow and is a ripe competitor.
House of Fraser is ranked high in the market overall with its six major competitors being arks & Spencer, John Lewis, Harrods, Debenhams, Selfridges and Fenwick. John Lewis is by…
Mintel (2011), Department Stores Retailing-UK-March 2011, http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545274
Office for National Statistics (2012), Consumer Prices Indices- RPI Annual Percentage Changes 1948 to 2011, http://www.ons.gov.uk/ons/datasets-and-tables/data-selector.html?cdid=CDKQ&dataset=mm23&table-id=2.2
Wikipedia (2012), House of Fraser, http://en.wikipedia.org/wiki/House_of_Fraser
Market Share and Sales
As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.
Ongoing Market Evaluation
Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move…
Mohammed, A. (2008). Retailers Competing for Market Share: 2007 Retail Sales in Review. Accessed 18 October 2011. http://www.statcan.gc.ca/pub/11-621-m/11-621-m2008075-eng.pdf
Office of Consumer Affairs. (2011). Consumer Trends Report. Accessed 18 October 2011. http://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02088.html
Urbach, M., Schaan, S. & Anderson, F. (2009). Technological Change in the Private and Public Sectors. Accessed 18 October 2011. http://www.statcan.gc.ca/pub/88f0006x/88f0006x2009004-eng.pdf
com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)
The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…
Allbritton, Marcel M; Rogers, Everett M. (1995) "Interactive Communication Technologies in Business Organizations" the Journal of Business Communication. Volume: 32; No: 1; pp: 36-43
Archer, Norm; Head, Milena; Wang, Fang. (2002) "E-Tailing: An Analysis of Web Impacts on the Retail Market" Journal of Business Strategies. Volume: 19. No: 1; pp: 114-120
Baker, John. F. (December, 1998) "Hyper Wars: Eleven Strategies for Survival and Profit in the Era of Online Business-review." Publishers Weekly. Volume: 12. No: 1; pp: 27-33
Beck, John C; Lynch, Patrick D. (2001) Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies. Volume: 32; No: 1; pp: 57-63
Retail Supply Chain Analysis
Company X is a well-established online retailer based in Great Britain. It sells a variety of food and non-food related products and delivers them to the consumer's doorstep. In an era in which consumers are increasingly turning to online retailing as a convenient way to shop and "add more hours to the day," a number of online retailers are becoming even more aggressive in the UK market, thus infringing on Company X's profits. Company X's Board, upper Management, and stakeholders are concerned about the future strategic direction of the company, specifically holding on and growing market share. To that end, the Managing Directory and strategic planning departments believe that Company X should expand from the online only model to at least 20 new brick and mortar sites in major cities (London, Birmingham, Manchester, and Liverpool).
Positioning Strategies - Currently, Company X is considered to be "middle…
Birkin, M & Clarke, G, CM 2002, Retail Geography and Intelligent Network Planning, John Wiley, West Sussex.
British Retail Consortium 2007, BRC Yearbook, TSO Publishers, Norwich.
Enders, A & Jelassi, T 2000, 'The converging business models of Internet and bricks-and-mortar retailers', European Management Journal, vol 18, no. 5, pp. 542-50.
Investopdia 2011, The Industry Handbook: The Retailing Industry, viewed July 2011,
Discuss the CVS Extra Care loyalty program and whether the program is a source of shopper insights that can be leveraged in multiple ways to be successful.
The CVS loyalty program demonstrates the utility of such a system. In this program, rewards are offered to customers who demonstrate a tendancy to return to CVS for their retail products. According to their website, " every time you make a purchase, either online or in store you'll earn Extra Care customer rewards or Extra ucks." CVS will attain a competitive advantage if this program does the following to leverage success: the system must be designed to increase profit margin regardless of the verbage attached to the program. A good deal is relative and as long as the consumer feels as if something is offered for free, profit margins may be manipulated with different products to maximize gains and limit losses.…
"ExtraCare." CVS/pharmacy Homepage. Viewed 5 August 2011. Retrieved from https://www.cvs.com/CVSApp/user/extracare/extracare.jsp
Neil, F. (2009). "Coupon innovations: sms push strategy being used by Kroger." InMyWords Feb 26, 2009. Retrieved from http://fredneil.wordpress.com/2009/02/26/coupon - innovations-sms-push-strategy-being-used-by-kroger/
Strauss, M. (2010). "Retailers rushing to join the loyalty bandwagon." The Gobe and Mail 5 November, 2010. Retrieved from http://www.theglobeandmail.com/globe - investor/retailers-rushing-to-join-the-loyalty-bandwagon/article1604748/
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…
"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm
Accessed 12 October 2005
"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html Accessed 11 October 2005
"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842& camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005
The basic explanation for this is that they rely on always offering the lowest prices, which makes them cut back on other costs. However, the future might bring about more pretentious and harder to satisfy customers and strategies will then have to be developed.
3. Internet etailing
The best selling strategy is that of combining multiple channels. This is similar to the financial sector, where the investor is advised to diversify his portfolio in order to reduce risks and maximize its chances of income. In the retailing business therefore, the company should use multiple channels to get their product to the end consumer. A basic explanation as to why numerous internet only purchase stores have failed where multi-channel companies have succeeded could reside in that the multiple-channel companies offer the audience the chance to directly see the product before buying it. In other words, an interested potential buyer can go…
Beal, B., Getting Loyalty Programs Right, CRM News, July 14, 2004, http://searchcrm.techtarget.com/news/article/0,289142,sid11_gci992695,00.htmllast accessed on May 15, 2008
Liebeck, L., 1996, Private Label Goes Premium - Private Label Product Sales at Supermarkets, Drug Stores and Discount Stores - Cover Story, Drug Store News, November 4, 1996
Liebeck, L., Private Label Goes Premium..., Drug Store News, November 4, 1996
Beal, B., Getting Loyalty Programs Right, CRM News, July 14, 2004
The global economy overall is mending from the 2008 crisis. Many key metrics over the past 5 years have improved materially relative to the crisis years. The S&P 500, for instance, after reaching its low in 2009 has recovered more than 150%. The financial markets are now more stable through the enactment of various legislation including Dodd-Frank and Basel III. Even unemployment has rebounded steadily as consumers are more confident of their future prospects. These trends bode very well for the furniture retailing industry which was devastated by the financial crisis. As such, I believe many companies within this sector are poised for a strong and sustained recovery. Of the many companies and competitors within the sector, Ethan Allen Interiors, Inc. is best positioned for sustainable long-term growth (Gray, 1977).
To begin, the company is fortunate enough to have a strong economic tailwind behind it. The housing sector, which…
1) Gray, Channing. "Haute and cool: Fine Furnishings show branches out in 10th year with a bigger spread of classic and cutting-edge pieces." The Providence Journal (1977)
2) Evens, P. And Wurster, T. "Strategy and the New Economics of Information," Harvard Business Review, Sept/Oct 1997.
3) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…
Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .
Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at http://www.diesel.com/#/dieselinfoandpress/ .
Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at http://www.census.gov/main/www/cen2000.html .
Consumer Buying Behavior Notes. Retrieved July 8, 2007 at http://www.udel.edu/alex/chapt6.html#personal .
Market Entry Strategies Into 2004 Germany: High Value, Low Volume Is the Key to Overcoming German Pessimism and Conservative Consumerism
Because of its relative political stability, and great economic wealth, Germany remains one of the most desirable countries for investment and market entry, in all of Europe. In short, there are, comparatively speaking, many Euros floating around the nation to be spent, despite the conservative investment policies of the average German worker, and the recent European recession. ages are high and lifestyles of individual Germans are affluent. But the German consumer remains wary, for taxes are high as well, and labor unions are strong, and the system of social services encourages a way of living that is not disposable, as in America, but tends to place more of a stress upon quality of life, via long vacations and enjoyment of what one has, than conspicuous consumption. (U.S. Commercial Services, German…
Austrade. (2003) "Market Entry Strategies: Germany." Retrieved on September 28, 2004 at http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqcrz1e-2_-3_PWB1527372-4_marketstrat-5_-6_-7_,00.html
Invest in Germany. (September 2004) Retrieved on September 28, 2004 at http://www.invest-in-germany.de/en/news/magazine/2004_08/_html/artikel_06.htm
U.S. Commercial Services. (2004) "German Business Practices." Retrieved on September 28, 2004 at http://www.buyusa.gov/germany/en/practices.html#_section5
Market Equilibration Process for Computer Peripherals
That Experience High Level of Cyclicality
The demand for computer peripherals in general for the inkjet and low-end nonimpact printers specifically has continually proven to be highly inelastic, where price reductions are not as effective as a continual stream of new product innovations. Having completed internships with peripherals manufacturers, this observation became very clear as product management and marketing teams continually tested the market equilibration process with price reductions, bundling suppliers and extending the overall warranty period as well. When the law of demand is applied to computer peripherals in general and inkjet printers specifically, the inelasticity of these markets becomes more pronounced and the ancillary process workflows emerge as the primary differentiators.
Analysis of Market Equilibration Process for Computer Peripherals
In the absence of highly elastic product demand and exceptional product differentiation that leads to unitary or highly elastic demand curves for products,…
Leijonhufvud, A. (2009). Limits to the equilibrating capabilities of market systems. Journal of Economic Interaction and Coordination, 4(2), 173-182.
Matsushima, N. (2004). Technology of upstream firms and equilibrium product differentiation. International Journal of Industrial Organization, 22(8), 1091-1114.
Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.
The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.
Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.
Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.
The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class,…
Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from http://globaledge.msu.edu/mpi
Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/
etail internationalisation is much more than the opening of stores abroad. Provide a critical review of this statement.
etailers will often saturate a region and see the need to expand their customer base to others. This is generally uncomplicated if the new customer base is within the same national region, but it can be very problematic if the retailer is trying to move to a new country. Different issues arise that were not issues within the original country. Even when the move is to a country that speaks the same language as the original, local customs can cause unforeseen problems. As the statement above mentions, there is more to a move than just opening a store in a new country.
Not understanding the customer base is the initial problem. A retailer cannot think that its new clients will shop exactly like their established ones (Bruce, Moore & Birtwistle, 2004). New…
Ailawadi, K., Zhang, J., Krishna, A., & Kruger, M., 2010. When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes. Journal of Marketing Research (JMR), 47, 4, pp. 577-593, Business Source Complete, EBSCOhost, viewed January 5, 2011.
Bhandari, N.C., 2010. Wal-Mart is coming to India - The Case. Journal of the International Academy for Case Studies, 16, 4, pp. 79-89, Business Source Complete, EBSCOhost, viewed January 5, 2011.
Bruce, M., Moore, C. And Birtwistle, G., 2004. International Retail Marketing. Oxford: Butterworth Heinemann.
Burt, S.L., & Sparks, L., 2002. Corporate branding, retailing, and retail internationalization. Corporate Reputation Review, 5, 2/3, 194-212.
d.). Billboards and other public advertising such as on buses and subways are also a viable option. Japanese are wired, so advertising through popular Internet portals is a possibility. Also, mobile phone advertising is a possibility. However, it is worth noting that the preferred medium for advertising is highly dependent on the type of product or service offered. Therefore to some extent the ideal channel will be dictated by industry norms (Ibid), unless we choose to buck the trend.
Promotion of Product
The Japanese market is intensely competitive for most products, since it is a mature market with only limited growth prospects. Promotion can be very aggressive as a result. Japanese consumers are price sensitive, but they are equally sensitive to quality. Thus, it is best to enter the market with either a cost leadership strategy or a differentiated strategy. The company's position on the value proposition curve must be…
No author. (2007). Foreign Market Entry Modes. QuickMBA. Retrieved December 1, 2009 from http://www.quickmba.com/strategy/global/marketentry/
Asahi Shimbun. (no date). The world's second-largest advertising market. Asahi Shimbun. Retrieved December 1, 2009 from http://adv.asahi.com/english/market/advertising.html
Noorbakhsh, S. (2008). Marketing 101 (P&G in Japan). Entrepreneur Magazine. Retrieved December 1, 2008 from http://www.entrepreneur.com/tradejournals/article/182002391.html
Further the fair pricing strategy which Yousuf refers to as "a permanent discount of at least 40% on all items" could also effectively defend the company's market share from both existing competitors and new entrants. Next, J.C. Penney's move to embrace a new management team could end up yielding some positive results as such a move will inevitably change the way things are done at the firm. Indeed, in the opinion of Heller, the incoming management team possesses some radical new ideas. This can be gleaned from the background (as highlighted earlier on in this text) of some of the key executives who have joined J.C. Penney in recent times. I am also convinced that J.C. Penney's new logo will give the company a brand identity that is largely unique. The same in my opinion could in addition to having the effect of repositioning J.C. Penney's brand in its clients'…
Heller, Laura. "Why J.C. Penney Will Be the Most Interesting Retailer of 2012." Forbes. N.p., 26th January 2012. Web. 3rd April 2012.
Hitt, Michael a., R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness & Globalization. 3rd ed. Mason, OH: Cengage Learning, 2010. Print.
Mattioli, Dana and Russell Adams. "Martha's Deal Miffs Macy's: Sale of Stewart Stake to Penney Leads Rival to Review Changes to Its Stores' Line." The Wall Street Journal. N.p., 8th December 2011. Web. 4th April 2012.
Yahoo Finance. "J.C. Penney Company, Inc. (JCP) -- NYSE." Yahoo Finance. N.p., 3rd April 2012. Web. 3rd April 2012.
Men's Retail Store Layout for Space, Profit and Efficiency Maximization
Mike and Earl Moore, are the founders of a Men's store named College Men's Unlimited. Recently they signed a lease for five years at theh College Mall near downtown. Along a stretch of the mall is a neighborhood of upper class homes. There are plans to open the store within weeks near the college and also a prime community. Business for Mike and Earl has been very promising and they are ready to make a move to the mall location. The Mall Developer has requested a floor plan from the owners.
The current store is in a two story home which does not have adequate space. The mall developer has requested that the store owners bring n plans for their layout as soon as possible. Therefore it is important to come up with a marketable floor plan that…
Based on the store's physical characteristics and other factors, Mike and Earl have decided to address the problem head-on: make things as simple as possible. Here is a breakdown of each area of the store.
1. Storefront. The window display is always the first thing that potential customers see, and is the reason they stop becoming window-shoppers and become actual paying customers (Catriona Pollard, 2010). The storefront is narrow but ample enough to provide a good display
It is however important to come up with an integrated proactive management of real property in order to cover most of the risks that affect this market sector.
The requirement for the integrated property management
So as to achieve the required alignment between the strategic decisions of a business and other elements like the organization structure, enabling physical environment and work processes, it is necessary that organizations come with clear methods of managing their property. Proactive management of real estate/corporate property is one of the ways of ensuring that the property is not at risk. It however demands that very clear strategic positions are taken by senior management with clarity of the expected deliverable in measurable terms.
Fig.2 Proactive real estate management
Source: Then (1996).
The market value of commercial property has been fluctuation over time. The last three years has however seen it suffer a heavy hit…
Appraiser BC Appraisals Inc. What is a cost approach appraisal method http://www.bcappraisalsinc.com/faq/what-is-a-cost-approach-appraisal-method.html (2011).
Deutsche Bank. Real estate markets still in grip of financial crisis (2008)
Forsyth, S. Why the Market Value of Commercial Property Can Rise & Fall Over Time.(2010)
A third area Kudler needs to concentrate on is understanding the psychographic segments of their customers, including how they perceive themselves as part of a broader group (Wagner, 2010). This is essential for them to gain greater insight into how best to manage these key influencers as part of a broader panel and gain critical intelligence on how to position their business.
Finally, it's very critical that any retail business have exceptionally strong competitive insight and intelligence. This is an area of market research that Kudler Foods needs to concentrate on thoroughly., as they will over time attract greater competition on price alone. If the amateur and commercial chef market is an affluent one in this area of the country, other competitors will certainly begin approaching these customers with loyalty programs and advanced deals. Using social media and continued monitoring of competitors while watching these critical segments' shopping patterns, Kudler…
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 1458948591).
David W. Norton, & B. Joseph Pine II. (2009). Unique experiences: disruptive innovations offer customers more "time well spent." Strategy & Leadership, 37(6), 4-9. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 1920016781).
Megan Thompson, & John Stanton. (2010). A framework for implementing retail franchises internationally. Marketing Intelligence & Planning, 28(6), 689-705. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 2146332871).
Megan Thompson, & John Stanton. (2010). A framework for implementing retail franchises internationally. Marketing Intelligence & Planning, 28(6), 689-705. Retrieved July 26, 2011, from ABI/INFORM Global. (Document ID: 2146332871).
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly…
K-Mart. (2013, September 26). Kmart - Deals on Furniture, Toys, Clothes, Tools,
Tablets & TVs. Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs.
Retrieved September 26, 2013, from http://www.kmart.com
Kroger. (2013, September 26). Kroger. Kroger. Retrieved September 26, 2013, from http://www.kroger.com
The investors have responsibility to invest based on the social needs. The retail investor, can for example is thus a person who buys socially responsible unit trusts or mutual funds. Actually the investment that is being touted as responsible investment is the work of socially beneficial institution like pension funds, and some charitable foundations. Normally the institutional investors do not enter the socially responsible investment scenario. Of late however the new approaches to fund investment by the institutions have bordered on social concerns. The issues of institutional investment are more complicated and diverse than the retail funds. (Sparkes, 2002, p. 117)
There are many other investment opportunities available to the retail investor without incurring the risk but at the same time gaining efficiency in value without hedging. The retail investors thus are better off in those segments and hedging must not be opened to them. There are ample other investment…
Barnes, Ryan. 2007. Hedge Funds Go Retail. Investopiedia Online,
http://www.investopedia.com/articles/mutualfund/07/mutual_fund_retail.asp#axzz1naDnVsEo accessed 4 March 2012.
Bogle, John C. 1999. Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor. Wiley: New York.
Brouwer, Gordon De. 2001. Hedge Funds in Emerging Markets. Cambridge University Press: Cambridge, England.
As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The Farmery therefore needs to focus on two or three key elements to ensure adequate market penetration.
The first of these is location. Let it not be understated that location, location, location is critical to the success of any retail business. Because food is not normally something that people are willing to travel more than a few miles for, it is important that the Farmery target a neighborhood where there is a high concentration of individuals that fit the target market. There…
Falk, T. (2012). Detroit turns shipping containers into condos. Smart Planet. Retrieved December 4, 2012 from http://www.smartplanet.com/blog/bulletin/detroit-turns-shipping-containers-into-condos/5900
Food Marketing Institute. (2012). Supermarket facts. Food Marketing Institute. Retrieved December 4, 2012 from http://www.fmi.org/research-resources/supermarket-facts
Greene, B. (2012) the Farmery. Kickstarter.com Retrieved December 4, 2012 from http://www.kickstarter.com/projects/farmery/the-farmery
Imlay, T. (2006). Challenges in today's U.S. supermarket industry. Microsoft. Retrieved December 4, 2012 from http://msdn.microsoft.com/en-us/library/aa479076.aspx
Not only do these physical retailers represent the same level of competitive increase as the plethora of manufacturers with whom Tolapp is competing, but there are also online retailers and distributors that have very low overhead costs and even larger selections of appliances and competing products, meaning consumers have many different choices available to them other than the Tolapp Corporation not only when it comes to selecting an appliance manufacturer, but even more so in the retail market (QuickMBA, 2012). Though Tolapp might be able to derive some competitive advantage as a manufacturer and retailer, competition for consumer attention will be extreme.
An overall analysis of the manufacturing and the retail markets for appliances leads to some clear implications for the Tolapp Corporation. No matter what the company decides to do or how it decides to grow, it will face serious competition. At this time, focusing on growth and countering…
Google Maps. (2012). Accessed 18 April 2012. http://maps.google.com/maps?hl=en&q=tenessee+appliance+retail+map&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1057&bih=532&um=1&ie=UTF-8&sa=N&tab=wl&authuser=0
IbisWorld. (2012). Major Household Appliance Manufacturing Market Research Report. Accessed 18 April 2012. http://www.ibisworld.com/industry/default.aspx?indid=789
QuickMBA. (2012). Porter's Five Forces. Accessed 18 April 2012. http://www.quickmba.com/strategy/porter.shtml
Because of these factors being taken into account, the online market has gone through much more rapid market consolidation over time, as is shown in the analysis of competitors in Figure 1.
Figure 1: Market Shares of e-Commerce book etailers
In contrast, the value chain for traditional book retailers is far more difficult to replicate from a competitive standpoint and pricing is driven my multi-tier distribution channels. The result is a much more fragmented competitive landscape as is shown in Figure 2.
Figure 2: Market Share Traditional Market
What differentiates the e-commerce value chain and corresponding digital market vs. The traditional market is that accuracy and speed of information use in the former (Shih, Fang, 2005). Comparing the pricing structures of each of these industries illustrates how critical the role of multi-tier distribution is in traditional markets, and how essential the ability to tailor experiences and build trust is…
Syed Alwi, S., & Da Silva, R.. (2007). Online and Offline Corporate Brand Images: Do They Differ? Corporate Reputation Review, 10(4), 217-244.
Porter, Michael E., & Millar, Victor E.. (1985, July). How Information Gives You Competitive Advantage. Harvard Business Review, 63(4), 149
Ya-Yueh Shih, & Kwoting Fang. (2005). Customer defections analysis: an examination of online bookstores. The TQM Magazine, 17(5), 425-439.
Company International Expansion
Potential Countries for Expansion
Country for Expansion
Potential Countries for Expansion
In this case, we will discuss the potential for the expansion of XYZ company, based in the U.S., to another country for business. At the beginning, we choose three possible countries where the business can set up expansion projects and then compare the various business, economic, political and legal aspects to choose the best destination for expansion. In the second part, we would also weight the possible modes of market entry and subsequent expansion. For the first part, we choose three potential countries for expansion -- Canada, the United Kingdom, and China.
There has been a modest growth in the overall apparel market since the dollar value was unfavorable and the market was affected by retail competition. Expanding online options also gave rise to price wars. There has been…
Euromonitor.com. (2016). Apparel and Footwear in Canada. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-canada/report [Accessed 11 Mar. 2016].
Euromonitor.com. (2016). Apparel and Footwear in China. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-china/report [Accessed 11 Mar. 2016].
Retail sales value monthly in textile, c. (2016). Clothing retail store sales value Great Britain 2013-2015 -- Statistic. [online] Statista. Available at: http://www.statista.com/statistics/288014/retail-sales-value-monthly-for-clothing-footwear-textile-stores-great-britain / [Accessed 11 Mar. 2016].
Sun, B. (2010). Concerns of Enterprises' Expansion. IJBA, 1(1).
Amazon's Strategy In India
Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective, new distribution channels, and technology as core competencies have fueled an impressive growth rate in many new niches. Yet, despite many successful strategies initiatives that Amazon has developed thus far, the international sphere as a channel of expansion has produced mixed results. The case presents an overview of Amazon's efforts to enter the Indian market and the factors that are within the country and the culture that the company will have to navigate in order to overcome many challenges related to these circumstances.
For example, organized retail only represents a small portion of India's total retail market and therefore, for Amazon's strategy to work, the company will have to develop this market segment while simultaneously positioning itself at the center…
D'Onfro, J. (2015, February 4). The biggest mystery about Amazon's business right now. Retrieved from Business Insider: http://www.businessinsider.com/amazon-international-growth-2015-2
Reuters. (2014, June 10). Crumbling infrastructure? E-tailers like Flipkart, Amazon & eBay are widening logistics networks in India . Retrieved from The Economic Times: http://economictimes.indiatimes.com/industry/services/retail/crumbling-infrastructure-e-tailers-like-flipkart-amazon-ebay-are-widening-logistics-networks-in-india/articleshow/36320147.cms
Wal-Mart's challenges in the Global market
Wal-Mart as the world's leading retailer has been spreading very fast extending its power across the world market. This began with the nine countries in South America, Asia, and Europe. This expansion is likely to extend even in the near future. As the company attempts at penetrating the hypermarket culture in different countries, it has encountered a battery of severe problems in the process of its global operations. Joint ventures and acquisitions of local businesses have become a major challenge in nationalism economies. Therefore, strict rules and regulations imposed by governments have blocked Wal-Mart's business operations. Late entry and miscalculating competitors have destroyed location opportunities and tampered with Wal-Mart's relationship with local suppliers. The company experienced big challenges in the global market due to its inability to adapt to new local cultures. In addition, sex discrimination, unions, and low wages prompted employees to…
Brunn, S.D. (2006). Wal-Mart world: The world's biggest corporation in the global economy. New York: Routledge.
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2008). Strategic management: Competitiveness and globalization. Mason, Ohio: Southwestern.
Jha, M. (2011). Retail Management. Michigan: Gyan Publishing House.
Kneer, C. (2009). The Wal-Mart Success Story. California: GRIN Verlag, 2009
etail Sales Management
Executive Summery: PC World is a huge UK retailer that is ever expanding into the technology marketplace. From PC's to washing machines, they offer a one-stop shop for everything technology related. With an appealing advertising system that attracts the middle class Englishman, it is no wonder that their business continues to grow.
PC World is a retailer within the Dixons etail businesses. The stores are located in the United Kingdom and it is the largest chain of computer retail stores in the UK and Ireland with a total of 163 stores. This report will review the overall retail sales management of PC World and how the store's overall strategy allowed for its wide expansion.
Background on Sector: PC World is a retail computer store that specializes in selling computers and computer-related technology. They also carry printers, ink, accessories, games, as well as entertainment technology including televisions, DVD…
Fiveash, Kelly (2007). "PC superstore unhinged by Linux."
PC World Ireland
PC World UK
Thomas, Dan (2006). "Dixons owner signs 120m outsourcing deal with Capita."
market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers.
Divine Chocolate is one of the leading Fair Trade chocolate manufacturers in the United Kingdom and United States. In addition to producing the best quality chocolates, Divine Chocolate also aims to promote fair trade in the Global community. This paper presents a comprehensive analysis of the current business and marketing strategies of Divine Chocolate and proposes a market communication plan which can help it better understand its target market, effectively run its advertising and promotional campaigns, and beat the competitor brands which are supported by numerous unknown credential…
Batra, R., Myers, J.G., & Aaker, D.A. 2009, Advertising Management, 5th Edition. New Delhi: Pearson.
Batsell, J. 2004, Bumper crop of coffee labels, Available at [Accessed March 7th, 2013]
Brassington, F. & Pettitt, S. 2006, Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.
Blythe, J., & Megicks, P. 2010, Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall
The SpeedPass would be an FID chip embedded in plastic, preapproved based on a renter's record, insurance ratings, and credit ratings if applicable, and mailed to the cardholder for their use in high risk areas. The SpeedPass would then be scanned at the rental desk in the airport and the car would be lined up by the rental center. The customer could take the bus to the SpeedPass lane, and the FID contained they had would flash their specific stall number and then they would get their car. Just to make sure the right customer got the right car FID scanners would be underneath the dashboard and the car would only start for the right FID card match. By simply typing in a short code, the support staff getting the cards lined p would be able to ensure only the right customer gets the right car. This would save hours…
Harold Boeck, and Samuel Fosso Wamba. 2008. RFID and buyer-seller relationships in the retail supply chain. International Journal of Retail & Distribution Management 36, no. 6, (June 1): 433-460.
Ford, R.. 2008. Improving efficiency by maximizing technology. Retailing Today: CONNECTING NORTHWEST ARKANSAS, October 1, 7.
Michael Heiss. 2006. Simple, Subtle, Memorable Tech Perks Make A Difference At Retail. Systems Contractor News, January 1, 40
Krotov, V., and I. Junglas. 2008. RFID as a Disruptive Innovation. Journal of Theoretical and Applied Electronic Commerce Research 3, no. 2, (August 1): 44-59.
Retailing Will never e the Same Again
This article first appeared in Forbes in 2009 and discusses the affect of the Internet and the recession on the $4 trillion dollar U.S. retailing business. The article notes that just as the Web has ravaged the newspaper business, the retailing business is also being reshaped by the Web and the economic downturn. This article is very germane to the current economic climate in the retail industry.
The authors note assert that the recent bankruptcies of Circuit City, Linens 'n Things, Mervyns, and others are only an indication of things to come. This "economic and technological tsunami" has worked to force retailers into two groups, discounters who sell national product brands on the basis of price or stores that don't need to discount because they offer uniquely compelling products and shopping experiences. As this phenomenon is trans forming the retail business and as…
Karonis, John, & Madison Riley, "Why Retailing Will Never Be the Same Again." Forbes.com (May 13, 2009). Accessed January 20, 2013. http://www.forbes.com/2009/05/13/retail-industry-change-leadership-managing-revolution.html#
Athletics Supreme Marketing Plan
Company Overview and Market esearch
Overview of Company
Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics…
Aders, A. (2015). The 4 Essential Research Strategies in Content Marketing. Retrieved 25 January, 2016 from: http://www.inc.com/aaron-aders/the-4-essential-research-strategies-in-content-marketing.html
Lamb, C., Hair, J., McDaniel, C. (2012). Essentials of Marketing. Ohio: South Western Cengage Learning.
Mars. (2013). Sales metrics and the sales process for early-stage tech startups. Retrieved 25 January, 2016 from: http://www.marsdd.com/mars-library/sales-metrics-and-the-sales-process-for-early-stage-tech-startups/
Pearce, B. W. (2007). Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate and Continuing Care Retirement Communities. Maryland: The John Hopkins University Press.
Freeman, H. (2014, April 7). Chanel and Mulberry bag prices have soared -- but why? The Guardian http://www.theguardian.com/fashion/2014/apr/07/chanel-mulberry-bag-prices-designer-wealthy-fashion-russia-china-middle-east
Freeman's article discusses with regard to how major retailers such as Chanel and Mulberry have directed their attention toward markets that initially seemed unprofitable. When considering the rising number of individuals expressing interest in handbags from the two companies, it would seem that the East has a strong word to say in the industry. As emphasized in the article, bags produced by the two companies have found a huge market in developing countries like China, Russia, and in diverse nations in the Middle East. First world concepts appear to have little to do with some of today's fashion icons.
While some of the world's most notable fashion firms have built much of their empire on the back of middle-class people who indulged themselves in products that way overpriced, things have…
An important contribution to the market ideology is that the authors recognized the existence of a relationship between employment and the market. This relationship was based on that the employment, the division of labor and the "human material progress had proceed in parallel with the growth of the market." Otherwise put, there existed a direct relationship between the market and the employment, with the market being the feature which set the tone. An increase of the market would generate an increase in employment and vice versa. However, an increase or decrease in employment would not affect the market as the relationship between the two is unilateral.
Engels, Moore and Jones believed that the future successful implementation of the communist policies would see no major use of the market; "in the society of the future, there would be no mediation through the market. Wealth would satisfy needs directly. It would be…
Callinicos, a., 2004, the Revolutionary Ideas of Karl Marx, 3rd Edition, Bookmarks Publication Ltd.
Engels, F., Marx, K., 2006, Socialism: Utopian and Scientific, Mondial
Groenwegen, P.D., 2003, Classics and Moderns in Economics: Essays on Nineteenth and Twentieth Century Economic Thought, Routledge
Marx, K., 2005, the Eighteenth Brumaire of Louis Bonaparte, Mondial
A third strategic effort made by eBay in conquering the Asian market is represented by diversification -- not the diversification of its operations or provision of services, but the diversification of the markets served. Traditionally focused on China as a source of increased gains, eBay has come to redirect its attention to other countries as well. The online auction company is as such focusing on launching and expanding operations in Japan, South Korea, Singapore, Malaysia, Thailand or even the Philippines (Chan). Through this strategic expansion to more Asian countries, eBay is decreasing its dependency on the revenues generated in China and is striving to create a stable expansion on the Asian continent.
Starbucks is one of the largest American corporations, with stores opened throughout the entire globe. The global expansion strategy at the coffee company is that of physical expansion through the opening of more and more Starbucks…
Chan, S., eBay has its eye on southeast Asia, Bloomberg Businessweek
Ihiwan, M., Hof, R., 2006, Out-eBaying eBay in Korea, Information Technology
Ihiwan, M., 2006, Gmarket eclipses eBay in Asia, Bloomberg
Mangalindan, M., October 12, 2006, China may be eBay's latest challenge as local rivals eat into market share, Wall Street Journal
Examples in the United States include canned mushrooms" (p. 365). In contrast to the fresh market, the market for canned mushrooms in the United States has been adversely affected by imports, initially from Taiwan but increasingly from mainland China (Zamula 1998).
The research showed that the global mushroom industry has enjoyed significant growth in recent years due to a combination of increased consumer demand and innovative production methods. The research also showed that although fresh white button mushrooms continue to dominate the production and consumption patterns in the United States, demand fell slightly for this category while specialty mushroom categories experienced significant growth. The mushroom industry appears to have weathered the global economic downturn better than some other industries as well, and despite increasing pressure from foreign producers, it is reasonable to conclude that the domestic and global mushroom industries will continue to experience solid growth in the future.…
Chang, S-T. & Buwell, J.A. (2008). Development of the world mushroom industry: Applied mushroom biology and international mushroom organizations. International Journal for Medicinal Mushrooms, 10(3), 10-114.
Dietz, D. (2005, October 12). Forests suddenly off-limits to pickers. The Register-Guard, A1.
Dry fungi. (1997, November). Southern Living, 32, 37-38.
Iqbal, T., Rodriguez, F.A., Mahajan, J. & Kerry, P. (2009). Effect of time, temperature, and slicing on respiration rate of mushrooms. Journal of Food Science, 74(6), 298-303.
Wal-Mart is a quintessential example of a company that leverages storage, facilities and logistic techniques in a fashion that allows them to keep shelves stocked, keep in-demand goods at the ready and the registers in the stores actually do much of the ordering for the store. A summary, a critique and a nominal amount of suggestions on how to improve the logistics and facilities framework in Wal-Mart will be executed in this report. While Wal-Mart does things very quickly and very efficiently, they could and should be doing some minor things better.
Wal-Mart basically has four stages for their goods as they progress any number of ways from arriving at their distribution centers to being sold on the shelves. Speaking of distribution centers, that is the first point of contact that many, but not all, goods have with Wal-Mart. Some vendors work directly and deliver the goods directly…
Market Entry to Ivory Coast
Company Profile and Background
Market Analysis- Ivory Coast
Social and Cultural Analysis
Political and Legal Analysis
Market Entry Strategies
Place and Distribution
Market Entry to Ivory Coast
Company Profile and Background
Barilla Group is an Italian food company whose headquarters are located in the city of Parma. The company also has its operations in various nations in Europe. Barilla was established in the year 1877, initially as a bakery shop and was set up as a family business. In the present, the company is still controlled by the Barilla family. The company is renowned and has established itself as a multinational pasta maker. In particular, the group undertakes the production of numerous kinds of pasta and is actually the leading pasta maker across the globe. The company has a market share of about 45% in…
Adingra, J. A. (2014). Good governance and fight against corruption: MeiteSindou illuminates the Belgian Chamber of Commerce. Retrieved 19 May 2016 from: http://news.abidjan.net/h/484727.html
Barilla Website. (2016). History. Retrieved 19 May 2016 from: http://www.barillagroup.com/en/history
Buckley, P. J., & Casson, M. C. (1998). Analyzing foreign market entry strategies: Extending the internalization approach. Journal of international business studies, 539-561.
Chung, H. F., & Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs. foreign direct investment modes -- a home-host country scenario. Asia Pacific Journal of Management, 18(4), 443-460.
Unfortunately, determining which fund to go with for a retail investor is difficult, as there are many unscrupulous fund managers who might seek to take advantage of the fact that they are playing with other people's money and making (at least) the management fee. This can lead even scrupulous hedge fund managers to take unnecessary risks.
The danger of hedge funds being mismanaged truly cannot be overstated. For example, Bernie Madoff ran a large exclusive fund and while it was a Ponzi scheme, which while illegal and with "fantasy returns," that sophisticated investors most certainly should have realized were not realistic, Madoff continued to be able to bring in investors. However, Madoff's investors were all relatively financially sophisticated people with huge assets. While his scheme caused them financial damage, the damage was manageable and it was confined to a group of people with assets that greatly outstripped those of the…
Agarwal, V 2009. "Hedge funds for retail investors? An examination of mutual funds," Journal
of Financial and Quantitative Analysis, vol. 44, no. 2, pp. 273-305. Available from:
. [27 February 2012].
Gross, P 2012. Narayan Naik looks at hedge funds and investment portfolios. Available from:
organizations customer markets fundamental business models • In a 3- 5-page paper, apply framework -market analysis (external labor markets, internal labor markets, capital markets, customer markets) conduct a compensation strategy analysis competitive landscape organizations • In addition, organization, highly influential, large population job organization apply question, "What economic difference organization performance job, poor, mediocre outstanding?" Post a multiple market analysis.
Competitive Landscape Analysis on Three Companies
Coca Cola Competitive Landscape Analysis
External Labor markets
Coca Cola is one of the most well-known companies on international level. The company is an established brand with high popularity. Coca Cola has built in time significant emotional attachment to this brand from customers, employees, and business partners. Therefore, it is expected that numerous individuals want to work for the company. Coca Cola has developed a recruitment and selection process oriented towards external sources of recruitment especially regarding entry level and mid level positions. This…
1. Russell, K. (2012). Internal Recruitment: Right or Wrong? HR Magazine. Retrieved May 6, 2013 from http://www.hrmagazine.co.uk/hro/news/1073667/internal-recruitment-wrong .
This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in other…
Shoshanah Cohen, & Joseph Roussel. (2004, November). Avon Gets Its (Supply Chain) Makeover. Fortune, 150(9).
Grammenou, E.. (2009, April). WHAT'S NEXT? FOR COSMECEUTICALS AND NUTRICOSMETICS. Global Cosmetic Industry, 177(4), 38.
Hill, John S., & Still, Richard R. (1990). Organizing the Overseas Sales Force: How Multinationals Do It. The Journal of Personal Selling & Sales Management, 10(2), 57.
Molly Prior. (2010, March). Avon Launches Environmental Effort. WWD, 199(57), 5.
VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a…
As is the case with MNCs that have a global brand yet lack governance frameworks, the brand began to atrophy and lose relevance in core markets. When highly decentralized operations that include region-specific product development, supply chain and marketing strategies begin showing a negative Return on Investment (ROI) it is time to re-evaluate the strategy and seek to create a more unified strategic framework (Cohen, Roussel, 2004). Despite all of these regional variations in the core aspects of their value chain, the sales organization continued to attain sales levels necessary for the company to at least stay in business (Hill, Still, 1990). The lack of governance framework coupled with insights into the regional requirements of customers from a cultural, religious and ethnocentric level however stopped sales from being as potentially profitable as they could have been however.
The decision to initially decentralize new product development, supply chain management and marketing initially appear to be an insightful one based on the broad differences between market segments Avon serves (Grammenou, 2009). There are significant differences between each of the markets
Also reported for Wal-Mart Stores Inc. was the following information:
(1) It is reported that Wal-Mart now ships in the U.S. alone order from 35 of its 4,000 stores in the U.S. compared to the previously reported shipping from 25. Goals have been set at 50 stores by the end of the year. It is reported that traffic to Wal-Mart's U.S. e-commerce site "exceeds 45 monthly visitors and growth and conversion are accelerating." (Davis, 2013, p.1) Davis also reports that Wal-Mart announced yesterday it had acquired two online technology startups and planned to hire 150 more staffers for its Walmart.com operations in Silicon Valley, which already employ 1,500." (Davis, 2013, p.1)
(2) It is reported that in the U.K. The "Asda supermarket chain that Wal-Mart owns is the country's second-largest online grocer, Wal-Mart says. Asda completed the rollout of Wi-Fi to its stores in the first quarter, making it…
Akkad, S., Chelune, T., and Coppola, C. (2011) Wal-Mart's Strategic BMGT495-7380. University of Maryland; University College. 22 Nov. 2011.
Wal-Mart (2011). Corporate Facts Sheet. Retrieved from http://walmartstores.com/pressroom/factsheets/
Wal-Mart Corporate (2011). About us. Retrieved from https://walmartstores.com/AboutUs/
Walmartstores.com (2008). 2008 Annual Report. Retrieved from http://walmartstores.com/sites/annualreport/2008/docs/wal_mart_annual_report_2008.pdf
Puma Sneakers Inc.
Puma markets sneakers targeting a market segment aged 15-30. I have chosen this target segment because it is the age where an individual is active and sporty. This applies to both male and female as the company offers a wide range of male and female sports clothing, a perfume line and shoe-wear. With differentiation, the company's focal point has taken numerous forms. Evidently, the needs of the target market have been addressed through alert attention. Puma's global Sneakers and lifestyle aims to capture approximately thirty percent of the organized retail sportswear market. This will be achieved through additional stores across the country (Pride & Ferrell, 2013).
The main customer base for Puma's sneakers are the company's primary target market predominantly females. The products are best standing based on their brand categories and premium pricing. This market is customer oriented and not demand oriented. Instead of fulfilling needs,…
Lamb, C.W. (2012). Marketing. Toronto: Nelson Education.
Pride, W.M., & Ferrell, O.C. (2013). Foundations of marketing. Australia: Southwestern, Cengage Learning.
Weele, A.J. (2006). Purchasing & supply chain management: Analysis, strategy, planning and practice. London: Thomson Learning.
Whole Foods: Current market conditions
The supermarket industry is highly competitive. However, Whole Foods has been able to garner a market advantage through specialization. Whole Foods is a national chain but offers exclusively organic items to customers, thus conveying additional value for a specific yet rapidly-expanding demographic of customers. Growth in the organics market remains strong, even though it experienced a downturn after the recession. "According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. That's 18.4% growth annualized over 19 years" (Beyers 2011).
As well as health-conscious consumers, Whole Foods also offers a wide array of international, gluten-free, peanut-free, and other specialty items. It is a relatively large chain, although still dwarfed in size by major national supermarket retailers like Wal-Mart. Thus, the market structure is that of a competitive market, with…
Green, Tara. (2012). Despite its efforts, even Whole Foods cannot keep GMOs out of the products it sells. Natural News. Retrieved:
Beyers, Tim. (2009). The secret to Whole Foods' success. Motley Fool. Retrieved:
Therefore, such companies must either increase their efforts into finding the resources that are required by investing in technological developments, or not address them and risk reduce their customer base.
Innovation is influenced by a series of factors. Such factors include: level of financial, technical, and human resources, government's incentives, the general innovation orientation of the country, talent pools, the collaboration between companies and universities. But there are also several implications of the innovation process that must be taken into consideration. Such implications refer to education, the partnership between the public and the private sector, immigration, culture, and the business process.
It has been observed that large companies are significantly more capable of developing successful innovation research processes in comparison with smaller firms. The financial resources that large companies benefit from allow them to make important investments in innovation, while small companies must allocate their resources in other areas. The…
1. Graham, S. (2011). Latest Wave in Retail Technology Will Redefine your Shopping Experience. Retrieved June 10, 2013 from http://www.fastcompany.com/1752413/latest-wave-retail-technology-will-redefine-your-shopping-experience .
2. How Do Size and Experience Affect Innovation? (2009). Leavey School of Business. Retrieved June 14, 2013 from http://www.scu.edu/business/mindwork/spring09/large-firm-small-firm-madsen.cfm .
3. Technology Advances in Retail: Improving Margins Using Wireless Networks (2012). Aruba Networks. Retrieved June 14, 2013 from http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Retail_advances.pdf .
4. Finnegan, M. (2013). Marks & Spencer Creates Digital Lab to Speed Retail Tech Development. TechWorld. Retrieved June 14, 2013 from http://news.techworld.com/applications/3424361/marks-spencer-creates-digital-lab-speed-retail-tech-development/.
Southwest Airlines today exemplifies this positioning of being very market structured in its approach. The company's attributes also reflect Malone (1987) in that the costs of the product, for Southwest due to their foresightful purchase of oil futures, is low, and their costs of coordination are high as they expand across hub cities. Further, Southwest has to this point shunned being listed on websites for comparative shopping including Expedia.com.
What is fascinating to watch in the broader airline industry is the progression from market-centric organizational structures to more network-based. American Airlines and the One World Alliance are a case in point, as is the United Airlines efforts to align with networks of carriers. This progression away from high levels of independence towards a more network-centric approach to the industry is a direct result of increased costs of operation, more of a willingness to share in the collective risk to the…
Columbus (2001) - Integrating E-Commerce into Exchanges: Risks and Rewards April 6, 2001. Sam's Publishing Company. Accessed from the Internet on August 11, 2006 at http://www.informit.com/articles/article.asp?p=21094&rl=1
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online retailing operates, what kind of problems they face and the kind of environment they operate in. The author has also focused on Asian online retailing and special focus on Hong Kong online retailing. It has 22 sources.
Access of basic necessities of life has followed the conventional method of buying and selling. This pattern changed in the last decade with the emergence of information technology age. When consumers have the ability to access information instantly, technologists thought why not access to products has as well. Thus emerged the concept of retailing online.
Online market had initiated with selling of information but today one can interact on the internet and buy physical products without any fear, atleast in some parts of the world. The main concern for consumers today is not whether their regions have access to the internet or not but rather focused on how fast and how online…
Author not available, Poor Customer Service Kills Online Shoppers' Holiday Spirit, and Online Retailers' Bottom-Line, Says Jupiter., Business Wire, 12-19-2000.
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The market structure of the retail industry is that of monopolistic competition. As its name suggests, monopolistic competition is an environment composed of a large number of firms each with a portion of the market. The firms in this type of market structure have similar products but they are differentiated in some way. Nordstrom's for example has private brands that only Nordstrom's can carry. These brands include Hotel Collection sheets, Martha Stewart cookware, Psycho Bunny for men, INC brand clothes for women, and much more. Even though these product offerings may be similar to competitors in regards to color or value proposition, they are differentiated by the fact they are only offered at Nordstrom's locations. Furthermore, there are many firms competing within the retail environment. For example, Nordstrom's must compete with JC Penny, Target, Wal-Mart, Dillard's, Sears, internet stores, and many other outlets. All of these competitors…
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Thus, despite the high per-capita incomes in Scandinavia, consumers are value-conscious. Unlike Germany, Scandinavians are willing to pay more for wine, and recognize quality differences.
Like Scandinavia, the Netherlands is open to wine imports. With historical connections to Spain and Portugal, and without alliances with Italy or France, Dutch wine drinkers are friendly to imports and to the Spanish character found in Chilean wines. Like Scandinavians, the Dutch have high per-capita incomes are willing to spend for super-premium wines. They are unwilling to 'overpay' for quality, however, and are likely to compare the quality of an 8 pound Chilean wine to similarly-priced products from Australia, the U.S. And other major wine exporting countries.
Chilean Wine Promotion in Europe
Chile is not alone in wanting to increase wine exports to Europe. Australia and the United States have developed significant market share and see growing exports to European markets. The Wine…
Alcyon. "China and Chile Sign Wine Agreement." Wine Marketing. 2007. http://22.214.171.124/search?q=cache:Tk-70Aey3zEJ:winemarketing.blogs.com/wine_marketing/veille/page/2/+chile+wine+marketing+europe&hl=en&ct=clnk&cd=3&gl=us (Accessed November 24, 2007).
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.....managing and operating a recently acquired small retail business. The paper specifically focuses on strategies for targeting customers and information gathering, a plan for recruiting and training new staff and employee management, the relevance of the concept of one hundred percent location and saturation to the business, as well as important financial dimensions for the business. Also, the paper provides a name, mission, and philosophy for the business, a description of hours of operation, and a plan for cultivating an inviting store atmosphere.
Strategies for Targeting Customers and Information Gathering
The importance of targeting customers and gathering information about the target market cannot be overemphasised. It is crucial for understanding customer behaviour, how to best serve the target market, whether a market exists for offering(s) in question, as well as how to effectively communicate with the target audience (Mathur, 2010). In the retail industry, targeting customers may be a little…
com, 2010). Jordan's retail fashion scene is similar to that of the UAE with an emphasis on high fashion (AME Info, 2007), although not on as grand a scale as the opulent malls of Dubai and Abu Dhabi. Despite restrictions on ladies' dress in the UAE, the market for estern fashions is strong, as women wear these fashions in the home and at women's only social events. Morocco's retail fashion industry is more nascent, and is focused on Casablanca, giving it a market structure similar to that of Jordan (CPP Luxury.com, 2010).
Other sources of information can come from chambers of commerce for the respective countries, as well as from news reports concerning the experiences of other retailers. However, as media in these countries is not free, the information is not always trustworthy. That said, first hand experience can also be valuable, as the company's managers can see the state…
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Blockbuster operates over 7800 stores in 22 countries (2007 Form 10-K). This network forms the basis for delivery of DVDs and video games in both rental and retail formats. The rental market has experienced limited growth in recent years, whereas the retail format has given Blockbuster more robust growth. The second component of the retail mix is the mail-delivery system. Customers order from the Internet, but the content is delivered in hard format in the mail. This channel is modeled after strong competitor Netflix. Blockbuster is working to build their roster of titles for this format and in the past year has focused on adding video game titles.
The third component of the retail mix is online content delivery. This is an emerging channel for Blockbuster, and they are working with technology partners to build out their capabilities with respect to digital delivery. They also purchased Movielink to build out…
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fictional firm (RMD) can be able to offer pre-IPO's to investors. This is accomplished by looking at the way various policies can be implemented that is in compliance with the Securities Act of 1933 along with the Securities and Exchange Act 1934. Once this occurs, is when we can be able to see how they can create a unique market that will address this demand from retail and institutional investors.
Over the last several decades, demand for pre-IPOs (initial public offerings) has been increasing exponentially. Part of the reason for this, is because there has been a shift in the focus of investors. As a large number are realizing that they can make significant returns by investing in these companies before they are going public. Evidence of this can be seen by looking at the below table which is highlighting how high investor demand for pre-IPO's had an impact on…
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Future of etail Sales for the Next 18 Months
The past few years have been rocky ones for retailers in the U.S., with Internet-based sales and catalog purchases seriously affecting brick-and-mortar outlets; as a result, tens of thousands of displaced American workers have been forced into the job market (Sicker, 2002). In fact, the total e-commerce market grew from approximately $127 billion in 2000 to more than $1.4 trillion by the end of 2003 (Gnuschke, 2000). This point is also made by Challenger (2000), who reports, "Thousands of former retail employees will flood the job market as competition from catalogues and high overhead costs force many retail stores to close. They will compete for positions in marketing and sales, making those sectors of the job market among the most intensely competitive" (p. 20). At the same time, retail stores and malls that do manage to survive these encroachments on their…
Challenger, J.S. (2000, September). Workplace trends for the 21st Century. USA Today,
Gnuschke, J.E. (2000, Spring). E-commerce is a powerful economic engine for 21st century.
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