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Rhetoric
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What is Rhetoric?

Rhetoric is the study of how language is used to persuade, inform, and influence audiences, and it sits at the center of communications, English, political science, and philosophy curricula. Its academic interest lies in the tension between language and reality, form and meaning, power and reason. Students engage with foundational questions about what makes an argument effective and how speech shapes public life. Core thinkers and frameworks that appear across coursework include Aristotle's definition of rhetoric, Plato's critique of false rhetoric as it relates to democracy, Foucault's contributions to rhetoric and ideology, and the competing positions of Bitzer and Vatz on how rhetorical situations are constructed.

Papers on this topic take several distinct approaches. Some are historically oriented, tracing classical and modern rhetorical theory to compare how ideas about persuasion have evolved. Others focus on close analysis of specific texts or speeches, such as Carmichael's Black Power speech or George Orwell's political writing, using rhetorical frameworks to examine how language and power operate together. Additional papers explore rhetoric within specific domains — religion, education, and political ideology — while others work through theoretical debates about the relationship between knowledge and rhetoric or the role of rhetorical education in shaping civic life.

A strong essay on rhetoric grounds its thesis in a clear claim about how a specific use of language achieves — or fails to achieve — a persuasive effect. Evidence drawn from the text, speech, or theoretical framework under analysis carries the most weight. The most common pitfall is treating rhetoric as merely a list of devices; effective essays instead connect those devices to broader questions of audience, power, and meaning.

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Essay Doctorate
Michelle Serros's "Attention Shoppers" and racial representation in consumer culture
Attention Shoppers" by Michelle Serros is a short story that uses humor to critique the experience of two Latina girls shopping for vegetables in the frozen food section. One girl complains that so-called Latin Style…
Essay Doctorate
Technology's role in addressing climate change and environmental policy
The author of this response has been asked to write an argumentative essay that centers on whether human technology can save the world when it comes to things like climate change. The question is not an easy one to…
Essay Undergraduate
The Supreme Court's protection of free speech in Snyder v. Phelps
I agree with the majority opinion of Chief Justice Roberts in the case of Snyder v. Phelps. I also believe that the only dissent by Justice Samuel Alito is unwarranted and incorrect.
Essay Doctorate
Political bias in hydraulic fracturing rhetoric and research
Hydraulic fracturing can be compared and contrasted in sharply different manners; rhetoric on both sides can go over the edge, and oftentimes such extreme rhetoric ensures that any type of sane or rational discussion is…
Essay Doctorate
Ethical communication and public trust during health crises
The term "risk communication" denotes any purposeful avoidance of risk-related information exchange between concerned parties. In this context, it (avoiding risk/hazard communication) may be defined as an act of…
Essay Doctorate
Labor and capital conflict in Depression-era America
Labor-capital confrontations had been long brewing since the dawn of the industrial age and the start of urbanization. As the owners of the means of production amassed capital, wealth became concentrated into the hands…
Research Paper Doctorate
Kenneth Burke's pentad analysis of Reagan's Evil Empire speech
President Ronald Reagan made the Evil Empire speech at a time when the United States was experiencing several challenges and issues. Some of these challenges include growing tension of nuclear arms race, increased…
Research Paper Undergraduate
Cost-benefit analysis of Alabama's proposed state lottery
¶ … benefit analysis of the proposed state lottery for Alabama. Assessing the costs and benefits of this lottery is challenging. The costs are ill-defined, and often lumped in with other gambling costs in general.
Research Paper Doctorate
A Neo-Aristotelian analysis of Ronald Reagan's "Evil Empire" speech
When President Ronald Reagan delivered his historic "evil empire" speech in 1982, America's enemies were well-known as consisted most especially of the former Soviet Union. Children born since the turn of the 21st…
Paper Doctorate
Rising sea levels and public indifference to climate change
¶ … reporting on the climate change phenomenon has become increasingly alarming. It was not too long ago that much of the rhetoric associated with the future of the Artic portrayed the loss of cute polar bear habitats.