The future of electronic health records and telemedicine in 2030
Models for healthcare delivery are changing, the institutions that deliver it are transforming themselves or being transformed by the marketplace and of course information technology is helping to enable that transformation. Medical technology today is transforming the way healthcare is delivered, managed, and assessed, with a continued shift from the old record management to more of a data management system.
Comparing Microsoft Bing and Google using the marketing mix
Google's dominance of the search market globally continues despite the aggressive launch in 2009 of Bing, a new search engine, by Microsoft. To date, Google is still the most preferred search engine globally, with a commanding market share lead (Grensing-Pophal, 2012). Both of these search engines are financed through advertising revenues, with Google's AdWords being the most profitable online advertising platform globally today as well. Microsoft's Bing advertising strategies have gravitated towards paid search and more traditional forms of online business models (Grensing-Pophal, 2012). These have been somewhat successful in raising the profitability of the Online Division of Microsoft, known as one of the least profitable in the entire company (Vance, 2012). Google on the other hand continues to be one of the most consistently profitable businesses in the high technology sector, often surpassing revenue and profitability targets on a consistent basis (Cho, 2009). The intent of this analysis is to evaluate each of these companies using the marketing mix, which is comprised of product, price, promotion and place or distribution. Place will be interpreted as their actual website and location online.
Marketing strategy for Skatetastic skate park in Brookings
Skatetastic is a new skateboarding and BMX riding park in Brookings, South Dakota. This is a Marketing Strategy for the new park, containing distribution strategies, promotional strategies, and more. This also includes a SWOT analysis for the skate park.
International procurement strategy in automotive manufacturing
The overarching aim of this study was to investigate the benefits of buying material from foreign suppliers instead of local vendors in general and in the Turkish market in particular. The study also presents the positive points of buying material locally. Additionally, the factors taken into consideration will include nature of the item to be purchased, the level of production technology, the item costs, the volatility of demand, rate of change of specification etc.
ICT adoption challenges and competitiveness in Caribbean small businesses
The emergence of information and communications technologies or ICTs has a significant influence on different industries and organizations all across the globe. ICT refers to technologies, which provide access to information through the use of telecommunications (Maguire, et al., 2007; Chong, et al., 2012). Grandon and Pearson (2004) provide that ICTs are considered as such type of technology that offers organizations a huge range of hardware, telecommunications, and technology applications.