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Shoe-Horn Sonata Writing a Visual Impression According
Words: 1000 Length: 3 Pages Document Type: Essay Paper #: 78082503
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Shoe-Horn Sonata

riting a Visual Impression According to Misto and Marquis

The job of taking a reader into the world of a given text requires the writer to offer a visual impression that drives the imagination. Depending on the form of the text and upon its selected content, there are a number of ways to do this, whether these ways are through devices in the composition, the use of media support or some combination of the two. As the discussion here will show, there are a lot of ways to create a distinctive visual impact for the reader of a text and that the elements shaping any approach will depend a great deal on the chosen format of the text. In the discussion in this essay for instance, we find that very different approeches are used to create this experience for the reader of John Misto's play "The Shoe-horn Sonata"…

Works Cited:

Marquis, D. (?). Tom-Cat. Online at .

Misto, J. (2001). The Shoe-horn Sonata. Science Press.

Shoe Blog Brand Stewardship Blog
Words: 1878 Length: 6 Pages Document Type: Article Paper #: 61126280
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Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.

Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.

Other celebrity associations with footwear have been more successful, likely…

References (2012). micahel Jordan. Accessed 4 April 2012. 

Manifested Marketing. Converse Shoes -- Celebrity Endorsement of CSR? Accessed 4 April 2012.

Nike. (2012). History of Flight. Accessed 4 April 2012. 

SneakerFiles. (2012). Celebrity Shoe Sightings. Accessed 4 April 2012.

Continue Shoe Project
Words: 1172 Length: 4 Pages Document Type: Term Paper Paper #: 11351675
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Shoe Project -- Phase II

Project/Service Description

As noted in the first phase of this series of reports, the objective of the Adidas customized shoe project is to offer a solution that brings Adidas into the same realm as its competitors while at the same time exceeding the similar offerings that the competitors offer. The Nike ID offering is obviously not unlike that of the Adidas offering but the Adidas Corporation will perfect and hone the offering in such a way that is clearly superior to that of Nike and other companies that offer a customized shoe option.

Project Scope

The scope of the project is quite simple. Adidas corporation will construct and develop a framework that allows for the exhaustive yet efficient mechanism for customer to custom-order shoes that are customized to the preferences and desires of the customer while at the same time allowing for a process that…


ADIDAS. (2013, October 7). Athletic Shoes, Casual Shoes, Apparel & Sports

Equipment | Athletic Shoes, Casual Shoes, Apparel & Sports

Equipment | Retrieved October 7, 2013, from

Nike. (2013, October 7). NIKE, Inc. -- " Inspiration and Innovation for Every Athlete in the World. NIKE, Inc. -- " Inspiration and Innovation for Every Athlete in the World. Retrieved October 7, 2013, from

Marketing Research on Athletic Shoe- Industry the
Words: 1665 Length: 5 Pages Document Type: Term Paper Paper #: 50429404
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Marketing Research on Athletic Shoe- Industry

The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.

When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are…

Statistics Business Model
Words: 1351 Length: 5 Pages Document Type: Business Plan Paper #: 17425751
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assist the Nyke Shoe Company in determining what size shoe to produce at the most efficient cost and highest value. The Company has decided that it would be a more profitable company if it was able to produce one shoe for the marketplace instead of a variety of sizes. The one shoe that the company produces will have to provide the opportunity for the greatest amount of people to purchase and therefore will have to (statistically speaking) appeal to the largest audience. There are a number of statistical methods that would help in determining just what that audience is and who would fall into that category.

According to Charles heelan, author of Naked Statistics; "Many businesses must assess the risks associated with assorted adverse outcomes" (heelan, 2013, p. 7). One can hardly imagine a more adverse outcome than to go out of business, and it would seem on the face…

Works Cited

Dittrich, R.; Francis, B.; Hatzinger, R.; Katzenbeisser, W.; (2012) Missing observations in paired comparison data, Statistical Modeling: An International Journal, Vol. 12, Issue 3, pp. 117 -- 143

Lee, Y. & Noh, M.; (2012) Modeling random effect variance with double hierarchical generalized linear models, Statistical Modeling, An International Journal, Vol. 12, Issue 6, pp. 487 -- 502

O'Neill, B.; (2012) Binomial prediction using the frequent outcome approach, Mathematical Scientist, Vol. 37, Issue 2, pp. 106 -- 121

Peterson, I.; (1998) The Jungles of Randomness: A Mathematical Safari, New York: John Wiley & Sons, Inc.

Financial Analysis Threats and Vulnerability A Case
Words: 1957 Length: 6 Pages Document Type: Research Paper Paper #: 43007066
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Financial Analysis

Threats and vulnerability: A case study of Shoe Carnival, Inc.

Shoe carnival overview

Shoe Carnival Inc. is a publicly traded company that offers a range of footwear products for all categories of customers, men, women, children and sportswear. It also offers casual wear products and other assorted products such as handbags. Its headquarters are situated in Evansville, Indiana and it runs over 300 stores across several states mostly concentrated in South, Midwest, and Southeastern states of the U.S. David ussell, who had sold shoes for over 20 years in the traditional way, founded Shoe Carnival after feeling convicted that that was what he wanted to do. In the year 1978, and with is personal savings and some capital from his in-laws, he opened his first store that he called "Shoe Biz." His main idea was to create a shoe store made shoe-shopping fun. The major difference with ussell's…


Funding Universe (2012) Company Histories and Profiles: Shoe Carnival Inc. Retrieved from

Laboureconomic's weblog (2012) The Effects of Fon Competition: U.S. Firms. Posted May 4, 2011, retrieved from 

Lowth, G., Prowle, M., Zhang, M. (2010) The Impact of Economic Recession on Business Strategy Planning in UK. Chartered Institute of Management Accountants. Vol.6, Issue 9.

Shoe Carnival (2012) Shoe Carnival 2011 Annual Report. February 2012. Retrieved from

Microeconomic Event Related to New Balance Athletic
Words: 2802 Length: 10 Pages Document Type: Essay Paper #: 54114818
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microeconomic event related to New Balance Athletic Shoe, Inc.

The shoes industry just like any other business activity encompasses of diverse footwear retailers, manufacturers and wholesalers. The chief wholesalers in the entire United States of America marketplaces especially the brand name owners obtain the shoes from the independent manufactures. The retail footwear organizations range entails the small shoes businesses that provide shoes to the local citizens to the multinational chain companies. However, most of the footwear industries all over the world operate in both the wholesale and retail arenas hence capable of increasing the profitable returns. Operating through both the wholesale and retail arenas also assist the shoe companies to reduce the risks the organization faces. For instance, New Balance Athletic Shoe, Inc. incorporates all the retail and wholesale plants to acquire ready-made materials for the production of the final footwear product (Carroll, Archie and Ann 71).

Analysis of current…

Works cited

Carroll, Archie B, and Ann K. Buchholtz. Business & Society: Ethics and Stakeholder

Management. Mason, OH: CL-South-Western Cengage Learning, 2010. Print.

Nike Marketing Nike Free in
Words: 1353 Length: 5 Pages Document Type: Research Paper Paper #: 96636720
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Market Attractiveness:

The appeal of the Nike Free is precipitated by the growth of interest in the 'barefoot running' trend, the growing proclivity of individuals to wear sneakers for reasons of fashion, and the growing footwear market in Turkey.

Goals and Measurements:

The goal is to penetrate the Turkish market and will be measured according to the achievement of incrementally spaced sales goals. Projected sales expectations will be measured against real sales at the end of 6 months, 1 year and 2 years.

Strategic Marketing Goals:

Strategic marketing goals include the targeting of young users, the establishment of an affiliation between the shoe and desirable health goals and a pairing of the shoe with an image of hip, dynamic fitness orientation.

Tactical Marketing Goals:

Tactical marketing goals will revolve on the promotion of medical evidence of the health benefits of 'barefoot running.'


ith a $20 million budget, Nike Free's…

Works Cited:

Adams, B. (2012). Running Shoes get the High Fashion Treatment. Style File Blog.

Fibre 2 Fashion. (2008). Footwear in Turkey.

Murphy, T.J. (2012). Least Is Best: A Guide To Minimalist Running Shoes. Competitor.

Nike. (2012). Nike Free.

Shaping the Marketing Offering for
Words: 977 Length: 3 Pages Document Type: Term Paper Paper #: 70832446
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Had they not sent the marketing team to research, they might have failed with delivering the customers the products they desired. Ergo, the direct link between product innovation and marketing.

When developing a new product, Nine West might encounter difficulties at any one of the following eight stages: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing and commercialization. The main challenge occurs at the sixth level, when Nine West has to invest considerable amounts of money into producing the new shoes or accessories. If any mistakes have occurred within the previous levels, the company will be faced with the possibility of losing their investment or producing an unsatisfactory product, and consequently losing clients.

In regard to product planning, the management at Nine West has to decide upon the design of the products, the sizes of the new shoes, the quantity produced,…


2007, Official Website of Nine West,, last accessed on October 18, 2007

Kotler, P., Keller, K.L., 2006, a Framework for Marketing Management, Prentice Hall

Peppers, Rogers, October 1, 2002, Targeted e-mail messaging is sure fit for Nine West, Search CRM,,289142,sid11_gci854024,00.html?topic=299771,last  accessed on October 17, 2007

2007, Official Website of Nine West

Medium Sized Company Sportzshoo Plc Makes a
Words: 2432 Length: 8 Pages Document Type: Essay Paper #: 78486029
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medium sized company, Sportzshoo plc makes a range shoes sports. The company founded privately owned Steve Scott, entrepreneur Olympic gold medalist.

Marketing information

Types of marketing information needed by Sportzshoo

There are various types of marketing information that Sportzshoo PLC will need in order to succeed. It is important for the company to understand the procedures that are needed to gather, sort, evaluate, analyze and distribute the marketing information in order to ensure that marketers have accurate and timely information for their decision making. There are three major types of marketing information that the company needs in order to succeed. These are recurrent information, monitoring information and research or requested information Shepherd, Food, & Agriculture Organization of the United Nations, 1997()

ecurrent information

This refers to information that is collected on a regular basis regarding the performance of the organization such as market share, sales volumes, product awareness, brand awareness,…


Allenby, G., Fennell, G., Bemmaor, A., Bhargava, V., Christen, F., Dawley, J., . . . Yang, S. (2002). Market Segmentation Research: Beyond within and across Group Differences. Marketing Letters, 13(3), 233-243. doi: 10.2307/40216637

Barksdale, H.C., Goldstucker, J.L., & DeLaune, J.W. (1995). Marketing information: a professional reference guide. Atlanta, Georgia: Georgia State University Business Press.

Bennett, R. (2007). Sources and use of marketing information by marketing managers. Journal of Documentation, 63(5), 702-726. doi: 10.1108/00220410710827763

Brooks, G.R. (1995). Defining Market Boundaries. Strategic Management Journal, 16(7), 535-549. doi: 10.2307/2486974

Nike What Product or Service
Words: 1129 Length: 4 Pages Document Type: Essay Paper #: 68896145
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Image of very fit woman seemingly running on clouds

Image of eagle flying, wearing a pair of Nike Frees

Image of marathon winner crossing the finish line, wearing Nike Frees

Image of ultra-marathon runner crossing the desert, sweating, wearing next to nothing -- wearing a pair of Nike Frees

Q2. Means-end chain

Vibram FiveFingers

Concrete attributes

Vibram FiveFingers are minimalist 'shoes' that look like five-fingered 'gloves' for the feet.

Abstract attributes

The shoes communicate to gazers that the runner is serious about barefoot running and wants shoes that mimic barefoot running as much as possible.

Functional benefits

The shoes allow the wearer to effectively run barefoot without running the risk of scraping the skin of the foot on pavement or getting cut by rocks or broken glass.

Psycho-social implication

More so than an ordinary lightweight shoe, the Vibrams convey to the world that the wearer is a hardcore barefoot runner.…


Collier, Roger. (2011). The rise of barefoot running. CMAJ 183(1) Retrieved: 

Minimus. (2013). New Balance. Retrieved: , default, pg.html

Air Jordans as a Popular
Words: 1565 Length: 5 Pages Document Type: Research Paper Paper #: 31622571
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Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.

In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…


Aaker, D., & Biel, a. (1993). Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates Publishers.

Andrews, D. (2001). Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America. Albany: SUNY Albany.

Johnston, J. (2001). The American Body in Context: An Anthology. Willmington: Scholarly Press.

Kathleen Morgan Drowne, P.H. (2004). The 1920's. Westport: Greenwood Publishing.

Yard Sale Purchase a Three-Page Story About
Words: 1056 Length: 3 Pages Document Type: Term Paper Paper #: 93661077
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Yard Sale Purchase

A three-page story about a yard sale. The women want to buy a pair of shoes but the owner does not want to sell them to her sister.


The garage sale is going to be tomorrow. It will be a kind of family gathering. My daughter-in-law, Dilly, is providing the garage. Dilly and I are sorting through things to get ready for the garage sale. There is a lot of stuff to be sorted. There is no price on half of the items. I hate it when people come early before it is quite ready. Some things are better thrown away than sold.

Oh Dilly, is that my older sister, Trish? Did you call and tell her we were having a garage sale?" I asked.

Trish walks up and starts looking at different things and says, "You can't be selling those books! That's the…

Runners World Case Study Sue Koenig Established
Words: 848 Length: 3 Pages Document Type: Case Study Paper #: 69305592
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runners world: CASE STUDY

Sue Koenig established Runner World in 1987 at age of 24. The Shop was an immediate success due to certain reasons that are still part of her present strategy. One of the most important factors that contributed to her success was herself: a nationally acknowledged runner. This helped her attract customers as people find it easier to trust someone who was well aware of the needs of runners.

Secondly, when she started her business the fitness craze has just hit the country and people were ready to buy shoes specifically design for running. Thirdly, she had super quality Nike shoes that boosted her profits and added to the number of her regular buyers. However, soon her profits stabilized and her shop has entered the maturity stage of its life cycle.

However, the market in which operated is at a different stage. It is expanding rapidly and…

Advertisements an Analysis of Two
Words: 1077 Length: 3 Pages Document Type: Term Paper Paper #: 75201403
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The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John hite shoe ad, which at first glance appeals mainly to men.

The John hite shoe ad features a nude woman holding a John hite men's shoe over her groin. The nudity of the female form is sure to lure a man's eye, but the bold sexuality of her nudity is sure to catch the woman's attention as well and tell her what she can do to lure a man's attention. The woman's body is thin and fit, with large breasts and trim waist. hile it can arouse the desire of the man viewing it, a woman might find the ad appealing if she believes such a…

Works Cited

Bordo, Susan. "Hunger as Ideology." Eating Culture. (ed. By Ron Scapp). NY: State

University of NY Press, 1993. Print.

Gans, Herbert. Popular Culture and High Culture. NY: Basic Books, 1999. Print.

Hall, Stuart. "Spectacle of the Other." Representation: Cultural Representations and Signifying Practices. UK: Open University, 1997. Print.

Community Capital Organization Description the
Words: 2472 Length: 8 Pages Document Type: Essay Paper #: 83450019
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It is important, therefore to understand the different frameworks by which the ethics of an act can be evaluated.

The art of citizenship, as identified by Barber (no date), must taught as part of one's education. It also holds that practical experience is the best way to teach the art of citizenship. People learn about the consequences of their actions by attaching themselves to those consequences physically. In my case, the sheer volume of shoes that I had to sort made the point clear -- I was helping people clothe themselves. Every box of children's shoes I sent was a child that I helped to live a better life. e have a responsibility, Barber argues, to understand the implications of our actions on our communities.

The different approaches to ethics can also be studied through practical experience. It is social interaction that illustrates for us the outcomes of our actions,…

Works Cited:

Barber, B. (no date). A model program: Education-based community service at Rutgers University. In possession of the author. (2011). World Vision. Retrieved March 11, 2011 from 

Daniels College of Business. (2011). Daniels today and tomorrow. University of Denver. Retrieved March 11, 2011 from 

Fukuyama, F. (1999). Social capital and civil society. International Monetary Fund. In possession of the author.

Night the Crystals Broke Write Where You
Words: 3364 Length: 10 Pages Document Type: Essay Paper #: 66231725
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Night the Crystals Broke

Write where you got inspiration from?

The inspiration from this poem comes from my grandmother and her family, who lived through the pogroms and just before the Nazis took over Hungary. The title refers to the Kristallnacht, the event in which the Nazis burned synagogues and their religious items, and broke the windows. They also broke the windows of the local businesses. This poem also refers to the journey that was scary and arduous, over the Atlantic in the ship to Ellis Island. The statue at the end of the poem is the Statue of Liberty, which welcomed the "poor" and "hungry" masses, like my grandmother's people.

(2) Which author and poem did you refer to when writing this poem?

There is no one author or poem I referred to here. This is a completely original work. However, it is written in the form of a…

SWOT Nike Air Max 2012
Words: 1160 Length: 4 Pages Document Type: SWOT Paper #: 11548550
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In addition to these accomplishments, the company also branched into over a dozen businesses and has successfully created one of the most successful supply chains globally today (Barrett, 2003). Along the way to these stellar accomplishments however Nike has been accused of going too easy on suppliers who violate child labor laws and having questionable ethics (Doorey, 2011). It has also been experiencing high legal costs due to the various approaches the company takes to protecting its brand (Nike Investor Relations, 2012). As the company pursues high growth opportunities in women's apparel including shoes, one of the fastest growing markets it competes in, it is challenged with relatively moderate growth in sales, relatively flat gross contribution margins at 10% and a Return on Assets (ROA) of 14% with little growth over the period of analysis shown in the Appendix. On top of all these factors, the competitive climate of the…

Horseshoe Anno Annotated Bibliography Balch
Words: 716 Length: 2 Pages Document Type: Annotated Bibliography Paper #: 33994422
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Information regarding aluminum shoeing practices and benefits is highly limited, but the research nevertheless presents an interesting and highly specific application for the type of shoe in question. In combination with other research, this study could be used to show the broader medical advantages of aluminum shoes.

uguet, E. & Duberstein, K. (2012). Effects of Steel and Aluminum Shoes on Forelimb Kinematics in Stock-Type orses as Measured at the Trot. Journal of Equine Veterinary Science 10 February.

This experimental research article provides the results and analysis of a direct experimental comparison between steel and aluminum horseshoes in terms of how the horses leg and specifically the horses knees move when wearing different types of shoes. The results give clear indicators for which types of performance or typical functions are best accomplished with aluminum shoes, going into a fair amount of technical detail in making this assessment. Generally speaking, a larger…

Huguet, E. & Duberstein, K. (2012). Effects of Steel and Aluminum Shoes on Forelimb Kinematics in Stock-Type Horses as Measured at the Trot. Journal of Equine Veterinary Science 10 February.

This experimental research article provides the results and analysis of a direct experimental comparison between steel and aluminum horseshoes in terms of how the horses leg and specifically the horses knees move when wearing different types of shoes. The results give clear indicators for which types of performance or typical functions are best accomplished with aluminum shoes, going into a fair amount of technical detail in making this assessment. Generally speaking, a larger carpal angle and an evident relieving of tension was observed in horses with aluminum rather than steel shoes, suggesting many different performance enhancements can be achieved with the use of aluminum shoes. This source provides very specific information that can be directly used in answering the research question.

Koepsich, W. (1996). Using Aluminum Shoes on Quarter Horses. Anvil Magazine. Accessed 22 March 2012. l Perhaps the most directly and entirely on point of the resources selected, this article has a slight failing in that it does not provide direct research data in coming to the conclusions that are drawn. This is not to say that the data does not exist, and the author has been a researcher and practitioner in the field for many years and was a pioneer in the use of aluminum horseshoes (at least in the United States), however he does not present direct research results here. Instead, a brief history and extensive overview of the use of aluminum horseshoes is provided in this article, with a great deal of specific information. More research will be required to substantiate this research, but the claims provide excellent grounds for investigation and the building of a more detailed research question.

Iran Persia Children Heaven
Words: 627 Length: 2 Pages Document Type: Essay Paper #: 20091841
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Children of Heaven

One of the defining elements of Children of Heaven is the bond between siblings. Ali and Zahara are close enough in age to form a strong relationship that allows them to address the multifaceted problem of the missing shoes. The problem is multifaceted because they know their parents cannot afford new shoes, and to lose her shoes would hurt the parents' pride. Zahara and Ali work together, rather than fighting each other, which is remarkable aspect of their young personalities. Many siblings never would have worked together in this way. Instead of telling the parents what happened, Zahara works with Ali because she trusts him. Ultimately, they succeed in hiding the truth from their parents even if it makes their lives at school difficult. The missing shoes motivate both Ali and Zahara to think creatively throughout the film. First they decide to share the same pair of…

2. Zahara's first reaction to the missing shoes is touching. She could have immediately told on Ali, and she even threatens to do so unless Ali can come up with a creative solution. As they pass notes together on the floor, the father looks on suspiciously. The children create their own pact, separate from their parents. Using the clever method of note writing, they conspire to share shoes. Zahara is not completely happy with the solution, but she trusts her brother. Ali feels terrible that he lost the shoes and is willing to do what it takes to make up for the error. They understand together that it would not solve anything to tell their parents. The shoes are already lost, and they need to come up with a solution that will prevent them from getting into more trouble. This scene has an emotional impact on me in the tender way the brother and sister learn to bond in a time of need.

3. There are several elements that make it possible to compare Children of Heaven to The Bicycle Thief. For one, a bicycle features at the end of Children of Heaven as it carries a pair of pink shoes. This could even be a deliberate and conscious allusion to 1948 The Bicycle Thief on the part of the filmmakers given the movies share much in common. Elements that the two films share in common include featuring a poor family at the center of the story; the use of creative thinking to solve real world problems; and the theme of personal pride especially as it relates to masculinity. Both Antonio and Ali share in common a desire to redeem their poverty as a matter of personal pride. They understand the need to break some social rules and norms in order to help those they love.

4. Children of Heaven is unique in that it offers insight into the daily lives of Iranians. The pacing of the film is good, and aesthetically, the film presents Tehran in a way that focuses on its people. Two children are the protagonists of the film, but the film is written for everyone. Likewise, the movie takes place in Iran but the themes are universal in scope. Ali and Zahara work together; they do not want to hurt their parents who cannot afford new shoes. The film is heartfelt, heartwarming, and touching. Scenes that reveal the tender bond between two young siblings show how emotional ties transcend the petty problems that poverty presents. Anyone curious about Persian society should watch Children of Heaven. However, the film does transcend its cultural and historical context because it shows how people work together to collaborate creatively on common goals.

Business Fashion Knockoffs Perils and
Words: 2829 Length: 9 Pages Document Type: Term Paper Paper #: 70879855
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In this manner, a chain of custody could be established. if, say, Aldo's product had suddenly jumped from one step of the process to another, it might indicate that Aldo had not gone through the usual channels; had possibly stolen the idea, or copied it to a significant degree from Alexander McQueen. In either case, the designer could protect himself or herself by following the customary procedures of their marketplace.

Can Knockoffs Be Stopped?

ith so many ways to counterfeit designer fashion items like clothing, shoes, and handbags, and so few laws to prevent the actual production of pirated merchandise, stopping knockoffs would seem to be an almost impossible task. Nevertheless, knockoffs can be controlled if designers, retailers, and government authorities remain vigilant. As noted by American designers, merchandising is the key to the American design process. It is also the key to controlling the flow of counterfeit goods. hile…

Works Cited

Brenner, Susan W., and Anthony C. Crescenzi. "State-Sponsored Crime: The Futility of the Economic Espionage Act." Houston Journal of International Law 28, no. 2 (2006): 389+.

Congress Considers Fashion's Copyrights." The Washington Times, 28 July 2006, C10.

Delener, Nejdet. "International Counterfeit Marketing: Success without Risk." Review of Business 21, no. 1 (2000): 16.

Running Room
Words: 1159 Length: 4 Pages Document Type: Term Paper Paper #: 8505787
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Running Room Case Study

Question 1 Do a SWOT on the Running Room.

The Running Room's strengths include the fact that the Running Room offers personalized service and quality shoes expressly designed for running and for the unique sports needs of runners. Also, the relatively low cost of opening up and maintaining the store means that it is easy to enter the market on a store-by-store basis. The Running Room's weaknesses are that the store has a relatively small niche market, that of serious runners and/or health conscious, older consumers. While serious runners do not generally patronize stores like Foot Locker, more generalized athletic shoe stores such have a wider market base and can sell more varieties of cheaper shoes at volume.

The threats to the Running Room include the store's primary competitors in the form of small independent outlets that exhibit local market strength based on longstanding customer loyalties.…

Brands Consumers Roles Brands Play Views Customers
Words: 745 Length: 2 Pages Document Type: Essay Paper #: 33223722
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brands consumers, roles brands play, views customers brands developed marketing -marketing influences. The background readings module introduces ways analyzing products brands case reading relates a study relationship consumers brands.

I am what I wear and what I drive:

Having a relationship with Manolo Blahnik shoes and the Prius

'I am what I buy.' According to Susan Fournier, consumers have relationships with brands much in the same way they have relationships with human beings. Brands become a form of identity, much like hanging out in a certain clique of friends defines one's sense of 'self.' Brands define our economic class, social status, and life state based upon their name and associations. The ethos of a brand transcends the functionality of the product. Marketers position brands to be attractive to certain types of consumers and consumers eagerly embrace such positioning and use it as a method of self-definition.

The shoe brand Manolo…

Advertisements to Compare
Words: 1347 Length: 3 Pages Document Type: Term Paper Paper #: 36245595
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Advertisements Comparison

Advertisements to Compare

Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have adequate information for them to make an informed decision of whether or not they will purchase what is being sold.

The paper will look at two advertisements and make a comparison of the two. It will also identify the target group that is likely to purchase the product that is on the advertisement. There will also be a discussion on the channels of communicating the message that is on the advertisement to the target group and details on…


Gfk, (2014). Advertising and Communication Optimization. Retrieved February 3, 2014 from 

Nraombr.(2014). Marketing Communication: Channels and Promotion Tools . Retrieved February 3, 2014 from 

Shoes advertisement. 

MacDonald's Advertisement.

Social Media Consumer Engagement
Words: 2414 Length: 12 Pages Document Type: Essay Paper #: 78498125
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Business Communication Class


Analysis of the ALDO Shoes' Social Media Strategy

However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012). esearch has identified many of the current best practices and innovative strategies that are being used in the industry and compiled the top three social media focal points that are suggest over the coming year. These mediums include:






Fashion on Social Media

#1 -- Facebook

#2 -- eddit

#3 -- Pinterest



Figure 1 - Aldo's Official Social Media Channels (Aldo, N.d.)

Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015)

Figure 3 - Boland (2015) esearch Findings

Figure 4 - Burberry Social Media Ad (Sharma, 2015)…


Aldo. (N.d.). Homepage/Main Landing Page U.S.. Retrieved from Aldo: 

ALDO Shoes. (2016, March 23). ALDO Shoes. Retrieved from Pinterest: 

Boland, G. (2015, November). Which Brand Sectors are Building the Biggest Social Channels? Retrieved from NewsWhip: 

Cao, L. (2014). Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study. International Journal of Electronic Commerce, 69-96.

Measuring Occupational Performance Outcomes Using
Words: 3323 Length: 8 Pages Document Type: Case Study Paper #: 13115220
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Do not sit on the bottom of the tub, this causes too much bending of the hip. Use liquid soap to avoid dropping the bar of soap. A long-handles bath sponge will help in bathing below the knees."

The necessary precautions for the post-operative housekeeping process, according to the Center for Patient and Community Education (2009), "sit for rest breaks as needed. Slide objects along the countertop rather than carrying then. Use a utility cart with wheels to transfer items to and from the table. Attach a bag or basket to your walker or wear a fanny pack to carry small items. Use a long-handled reacher to reach objects on the floor. emove all throw rugs and long electrical cords to avoid tripping in your home. Watch out for slippery/wet areas on the floor." (Center for Patient and Community Education, 2009) Certainly watch out for slippery floors if pets are…


Case-Smith, J. (2003). Outcomes in hand rehabilitation using occupational therapy services. American Journal of Occupational Therapy, 57, 409-506

(2009) Center for Patient and Community Education in association with the Department of Outcomes Management and the Communications & Marketing Department at California Pacific Medical Center. 

Cipriano, L.E., Chesworth, B.M., Anderson, C.K., & Zaric, G.S. (2007). Predicting joint replacement waiting times. Health Care Management Science, 10(2), 195. Retrieved from 

Cleveland Clinic (2011) Total Hip Replacement.

Business Law Trademark Infringement
Words: 965 Length: 3 Pages Document Type: Term Paper Paper #: 45499592
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Trademark Infringement

Trademark and patent rights are important in the international perspective and have become the bone of contention in world trade matters. One of the most important discussion and formulation of policies of the Doha ound of the World Trade Organization that was held in 2002 started with the discussion of patents and trademarks. The para 17 of the release of the directors show that the WTO is concerned and is working for the "implementation and interpretation of the Agreement on Trade-elated Aspects of Intellectual Property ights (TIPS Agreement)." (WTO, 2002) the council further noted that the work begun by the Council for Trade-elated Aspects of Intellectual Property ights -- TIPS brought in the 'notification and registration of geographical indications' for many products. (WTO, 2002)

The geographical and color question:

The geographical rarity and the patent issued to a geographical product that has unique identity of its own are…


Bennett, Simon. (2012) "The Height of Confusion: Christian Louboutin v YSL Trademark

Infringement" Fox Williams' Fashion Law Group.

Retrieved 14 November, 2012 from 

Elliott, Hannah. (2012) "Both Sides Claim Victory in YSL v. Louboutin Shoe Case"

Marketing Nordstrom Marketing Strategy the
Words: 1466 Length: 5 Pages Document Type: Term Paper Paper #: 99151912
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They handled the situations in case the way they did in order to improve customer experience and increase their loyalty.

This behavior is supported by Nordstrom's management that encourages its employees to exceed their job requirements when assisting customers. From this point-of-view, there are numerous differences between Nordstrom and most of its competitors. For example, Sears is one of the department stores that do not seem to pay that much attention to the quality of customer service. Sears' merger with Kmart was supposed to improve customer experience, but the numerous complaints from customers reveal a different situation. Customers complain about the modifications made within the stores, which confuse them, and make it difficult for them to identify the products they are interested in. Also, customers complain about the fact that the staff at Sears is not able to properly assist them.

3. The retailing mix used the company ensures the…

Reference list:

1. Howard, T. (2005). Viral Advertising Spreads through Marketing Plans. USA Today. Retrieved February 23, 2001 from .

Crisis at Footwear International Case Summary a
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Crisis at Footwear International

Case Summary

A multinational shoe manufacturing company has been accused of deliberately designing a shoe with an insole that is offensive to Muslims. Footwear International consists of a number of companies that are semi-autonomous with regard to operations, and are governed by boards of directors that include local business community members. The Footwear International company in Bangladesh experienced severe criticism from local activist student groups who interpreted the design of an insole to include the name of Allah. Further, the students charged the manufacturing company of being owned and financed by Jews, and somehow linked the entire episode to Salman ushdie. The designer of the shoe -- a devout Bengali Muslim who does not speak or read Arabic -- declared that the pattern integrated into the insole design was inspired by Chinese temple bells that she purchased. Further, the insole design had been considered and approved…


Bangladesh. (2011). CIA World Fact Book. Retrieved  / publications/the-world-factbook/geos/bg.html

People's Republic of Bangladesh. (2010). Department of State. Retrieved 

Husain, I. (2009, Fall / Winter). Pakistan & Afghanistan: Domestic Pressures and Regional Threats: The Role of Politics in Pakistan's Economy. Journal of International Affairs, 63 (1), 1-18. Retrieved

Youth and the Media The
Words: 1236 Length: 4 Pages Document Type: Essay Paper #: 88362868
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According to Paddock, "The American Psychological Association (APA suggests that the proliferation of sexual images of girls and young women in the media is harming their self-image and development." The APA found that these images often arrest healthy development in a variety of areas, including self-esteem, which can cause a woman to display anxiety and shame. The article specifically mentions Christina's advertisements as examples of a negative portrayal of women (Paddock). Thus, the images portray women incorrectly in two ways. First of all, they portray women in a style of beauty that is not common, encouraging these women to believe that the advertised type of beauty is the only type of beauty. In response, some young girls are liable to have low self-esteem, in addition to spending a great amount of money on beauty products that they don't need. In short, the advertisements suggest that only one type of beauty…

Works Cited

Beauty and Body Image in the Media." 2008. Media Awareness Network. 20 October 2008. Media Awareness Network. 

Kid, Shibuya. "More Sizzling Christina Aguilera Ads on the Way! Sketchers Campaign

Shows Off Sexed-Up Xtina." 30 July 2004. AIR Massive. 20 October 2008. Air


Evaluation of Crime Incidents
Words: 709 Length: 2 Pages Document Type: Essay Paper #: 98516879
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Strategic, Tactical and Administrative Crime Analysis

Crime analysis is one of the most important processes in the fight against crime and efforts towards enhancing the effectiveness of the criminal justice system in dealing with crime. In the past few years, crime analysis has continued to expand in law enforcement agencies across the globe. This expansion has contributed to the development and use of different methods of crime analysis including strategic, tactical, and administrative strategic analysis. These techniques of crime analysis are utilized when examining different crime incidents and resolve them. This paper provides a review of different crime incidents using different techniques of crime analysis and an analysis of the various factors of crime in these incidents.

Review of the Crime Incidents

When reviewing these incident summaries, the type of analysis being conducted is tactical crime analysis whose main focus is to promote the short-term development of patrol, investigative priorities,…

Ethical Treatment of Animals the
Words: 3045 Length: 8 Pages Document Type: Research Paper Paper #: 60756557
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The main concern in virtue ethics becomes about a person's moral character. When people choose to develop their moral character, better virtues will be created, and thus there will be more people acting in virtuous ways in all aspects of their lives -- and this includes how they treat all animals.

One example to be considered when thinking about how a person with a strong sense of virtue might behave is to counter it with how a person with a strong sense of duty might behave. From a duty sense, if one were a livestock farmer, he or she might believe that his or her duty lies in what is best for the people because, after all, the job is about raising livestock for slaughter, which will then become food for people. Therefore, the first duty would be to humans and the second duty to animals (Panaman 20008) (which may…


Garner, R. (2005). Animal ethics. Cambridge: Polity.

Gruen, L. (2011). Ethics and animals: An introduction. Cambridge: Cambridge University Press;

1st edition.

Hursthouse, R. (2000). Ethics, humans and other animals: An introduction with readings. New York: Routledge.

Conflict Resolution Issues and Concepts
Words: 642 Length: 2 Pages Document Type: Article Review Paper #: 74844113
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2. How important is it to "walk in the other person's shoes" when trying to avoid or resolve a conflict? Explain.

It would seem to be extremely important to be able to "walk in the shoes" of other people in any situation where the individuals involved might be prone to frustration or anger. In fact, the ability to appreciate the perspective of others in this way would help imagining the possible trigger points of the other person. Aside from getting a better view about the way we should communicate our anger, stepping into the shoes of another also allows us to consider more fairly the expectations or frustrations that anybody might feel in the same circumstances. We are less likely to experience anger if we believe that the other person is only responding in the same way we might if the situation were reversed.

3. How do you tend to…

Issuance Qs Q1 in Term Of Issuance
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Issuance Qs

Q1) in term of, Issuance Costs:

The cost of selling stock to the public list below which contains 6 categories as follow:

Gross Spread

Other direct expenses

Indirect expenses

Abnormal returns


Green Shoe option

Explain how will each category ( cost of issueing security) will affect raising capitals ( positively or negatively)

Gross Spread: This refers to the simple difference between the underwriting price of each share of stock (that is, the price the issuing company actually receives for the stock) and the price the underwriters offer to the public (generally the estimated market value of the stock) (Minarss, 2003; Carey, 2009). This is a cost to the company, but the profits to the underwriters provide their incentive for performing the underwriting tasks, and so this spread is necessary (Minarss, 2003; Carey, 2009).

Other Direct Expenses: Other direct expenses involved in issuing stock range from human resources…


Carey, W. (2008). Who Profits from IPO Underpricing? Accessed 16 April 2012.

Minars, D, (2003). Corporations Step-by-Step. New York: Barron's.

Does Straight Commission Trump Being Pain a Salary
Words: 688 Length: 2 Pages Document Type: Case Study Paper #: 49151889
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theories on motivation that relate to an employee switching from salary to commission. The Maslow "Hierarchy of Needs" theory is applicable and appropriate; Maslow believed that people are motivated to fulfill basic needs first, then they move on to other needs. He presents five levels in his hierarchy of needs and the first is "physiological needs": these are survival needs -- food, water, air to breathe and sleep. The motivation to earn more money covers the ability to buy food and to have fresh water. The second level of Maslow's Hierarchy of needs is the most applicable to the switch from salary to commission; that second on the hierarchy are "security needs" -- steady employment, access to healthcare, a safe place to live and shelter from the environment. The other needs (social, esteem, and "self-actualizing") fit into the change from salary to commission, but of those "self-actualizing" is particularly germane…

Works Cited

Cherry, K. (2014). Hierarchy of Needs. Psychology. Retrieved April 18, 2014, from .

University of Cambridge. (2009). Vroom's Expectancy Theory. Retrieved April 18, 2014, from .

Nordstrom Overview- Founded in 1901
Words: 870 Length: 3 Pages Document Type: Essay Paper #: 66019592
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Technological -- Nordstrom uses the most advanced real-time inventory system management software possible. The company must balance the technological requirements with its human side of customer service.

Social -- Nordstrom caters to a special kind of customer; one who wants high quality, more exclusive items that are environmentally sound, but of the quality that will last. In recent decades the social climate of America resulted in a greater percentage of questionable returns (gowns or shoes worn once or twice and then returned), but the company has managed to endure this paradigm shift.

Competitive -- The competitive market for the consumer's dollar has grown dramatically. In most major cities there are 2-3 upscale retailers, of which Nordstrom is one. Nordstrom seems to maintain its competitive edge with its Customer Service mentality and reputation as well as attention to detail and quality.

Economic -- Nordstrom is sensitive to the economy. The recent…

Walking a Mile in John F Kennedy's
Words: 670 Length: 2 Pages Document Type: Essay Paper #: 69565010
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John Fitzgerald Kennedy (JFK) was a tremendously important figure in modern American history despite the fact that his presidency was cut short after less than three years by his tragic assassination in 1963. Born into a wealthy and politically influential family, Kennedy served in the U.S. Navy during World War II after which he served as a U.S. Congressman from 1946 until his election as the nation's 35th president, overcoming the significant obstacle of prejudice against Catholics in American politics. Kennedy also suffered from colitis, chronic back problems, and Addison's Disease throughout his career, a fact that was largely hidden from the public in an era where the press maintained a form of "gentlemen's agreement" to avoid publicizing unflattering personal information about political representatives. Likewise, no public mention was ever made of Kennedy's extramarital affairs. His presidency faced several extremely important domestic,…


Roberts, P. (2000). The Cold War. Phoenix Mill: UK.

Sorensen, T.C. (1965). Kennedy. Harper & row: New York.

Criminal Justice Response Cesare Beccaria
Words: 351 Length: 1 Pages Document Type: Term Paper Paper #: 95459108
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These methods of informal deterrence would help to prevent Bobby's criminal behavior.

Since he already committed the crime, Bobby would certainly need to be punished. However, Beccaria strongly argued that punishment must not be cruel, and must fit the crime. Clearly, Bobby never intended to hurt the homeowner; he broke into the home when he knew she would not be there.

Depending on the amount of property stolen, Bobby would have to pay the consequences. If this is his first offense, Bobby could be sentenced to a public form of community service, such as picking up trash by the roadside. He would also have to regularly report to a counselor. Parents could impose a strict curfew. This mixture of informal and formal methods of deterrence would help to stop Bobby from engaging in more criminal behavior.

orks Cited

Beccaria, Cesare. 1963. On Crimes and Punishment.…

Works Cited

Beccaria, Cesare. 1963. On Crimes and Punishment. New Jersey: Prentice Hall.

Economics the Partnership Between Microsoft and Apple
Words: 590 Length: 2 Pages Document Type: Research Paper Paper #: 79537271
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The Partnership between Microsoft and Apple after Microsoft had faced tough anti-trust scrutiny is an example of monopolistic competition. Microsoft and Apple produce products that are not perfect substitutes of each other. In fact, the products are perceived to be different to all other brands products. Microsoft's products include Microsoft Office and the IE products. Apple on the other hand had MAC operating system (Kawamoto, Heskett & icciuti, 1997). Microsoft had to preserve competiveness in the industry to comply with antitrust laws and to ensure that there was no unfair competition in this industry as to limit consumers from making informed choices on what kind of products they should go for and at what prices. Microsoft wanted to develop and ship future versions of its MS Office, internet explorer, and development tools to Macintosh. In the event that Apple did not survive Microsoft would not have kept antitrust charges…

References List

Kawamoto, D., Heskett, B. & Ricciuti, M. (August 6, 1997). Microsoft to invest $150 million in Apple. CNETNews.

Slide Share Inc. (2013). Market Structure. Retrieved from

Cultural Counselor Being a Counselor Can Sometimes
Words: 2185 Length: 7 Pages Document Type: Research Paper Paper #: 34235489
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Cultural Counselor

Being a counselor can sometimes be a really tough job. Counseling can only be effective and beneficial when the counselor places himself or herself in the shoes of his or her client. If he or she is unable to do so, he or she will never become an effective counselor. Placing oneself in the circumstances of someone else is not easy, let alone placing oneself in the shoes of a person who is of a different race, religion or culture. That is the real test of a counselor. In this paper I shall discuss what is required to understand the cross-cultural relationships in counseling to help the client get over their problem easily. All the dimensions pertaining to counseling (of a client of a different background that the counselor) will discussed with the case scenario.

Case Scenario

When clients and counselors have different cultural (or ethnic or racial)…


Cannon, E.P. (2008). "Promoting moral reasoning and multicultural competence during internship." Journal of Moral Education, 37(4), 503-518.

Crethar, Hugh C. And Ratts, Manivong J. (2008). "Why Social Justice is a Counseling Concern?"

Gilbert, Jane. (2002). "Cross-cultural issues in counseling skillstraining: lessons from Lesotho."

Journal of Social Development in Africa. New York, NY: John Wiley & Sons.

Shopping Tourism Hong Kong a Study of
Words: 3450 Length: 13 Pages Document Type: Essay Paper #: 34346765
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Shopping Touism Hong Kong

A study of shopping touism: Is Hong Kong a good place fo shopping?

Backgound to the eseach Issue 2

Discussion of elevant liteatue

Poposed eseach Methodology and analysis

Sampling Method

Demogaphic Chaacteistics

Analysis of the esults fom Suvey

Suvey Question 7- Who ae the main companions fo visit in HongKong?

Backgound to the eseach Issue

Within the past thee decades shopping touism at intenational level has been inceased hugely the eason being advancement in the ailine industy as well as lessening in taveling expenses. This is evident fom the latest data which shows that in 2008 intenational aival was 922 million which is an incease of 4.47% since in 2005 it was 800 million (UNWTO, 2009, p.4). Although wold economy faced economic ecession in 2008, yet it did not impact on the touism ate which inceased by 1.99% in the peiod of 2007-2008.

Touism now has…

references and expenditure behaviors: the case of the Taiwanese outbound market. Journal of Vacation Marketing, 10(4), 320-332.

McCabe, S. 2009. Who is a tourist? Conceptual and theoretical developments. In J. Tribe (Ed.), Philosophical issues in tourism. (pp. 25-42). Buffalo, NY: Channel View Publications.

Mok, C. & Iverson, T.J. 2000. Expenditure-based segmentation: Taiwanese tourists to Guam, Tourism Management, 21(3), 299-305.

Oh, J.Y., Cheng, C.K, Lehto, X.Y. & O'Leary, J.T. 2004. Predictors of tourists' shopping behavior: examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing, 10(4), 308-319.

Timothy, Dallen J., and Richard W. Butler 1995, "Cross-Border Shopping a North American Perspective." Annals of Tourism Research 22, 1 (1995): 16-34.

Business Plan for Incentive Program
Words: 680 Length: 2 Pages Document Type: Business Plan Paper #: 97160647
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In terms of the flexible working schedules, these would take the form of allowing the staff members to work more hours in fewer days or fewer hours, spread across more days. Basically, the 8-hour strict schedule structure would no longer be implemented. The requirement with this incentive is that of ensuring employee collaboration and making sure than when an employee wishes to make use of the flexible working schedule, another staff member is able and willing to replace him. The schedule decisions would generically be subjected to mutual agreements between the staff members, approved by the manager.

The flexible working schedule has the ability to increase employee on the job satisfaction due to the fact that it allows the individual to better balance his personal and professional responsibilities. The individual will not for instance be on the job and worry about a sick child or a parent in need, but…


Bruce, A., How to motivate every employee: 24 proven tactics to spark productivity in the workplace, McGraw Hill Professional, 2006

Frey, B.S., Osterloh, M., Successful management by motivation: balancing intrinsic and extrinsic incentives, Springer, 2002

Gitman, L.J., McDaniel, C., The future of business: the essentials, 4th edition, Cengage Learning, 2008

Anne Sexton Many Poems Can
Words: 1522 Length: 4 Pages Document Type: Research Proposal Paper #: 98054723
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Too bad I didn't listen to my parents when they said, "Enjoy it now, for you'll never be young again." Or questioned, "Why are you always in such a big hurry to grow up?" Too bad I didn't realize that my older siblings were just as jealous of me having no responsibilities, as I was of them being older. Too bad that I did not have adult eyes in my child's body, so I could have seen all the wonderful things I was missing by dreaming about being older. I would like to see with adult eyes how great those New Year's parties were with my family, as we cuddled close together and watched the movies or television shows, ate popcorn, and drank bubbly non-alcoholic champagne. I would like to see with adult eyes how wonderful it was to go to story hour each week and just sing songs, dance…