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Gods Children Need Traveling Shoes by Maya Angelou
All God's Children Need Traveling Shoes an Analysis in Cultural Experiences and Their Impact on Healthcare in the United States
Unfortunately, we still do not live in an entirely colorblind society. Despite all of the progress we would like to think that we have made, there are still clear racial divides that separate the cultural experiences of Americans based on their race and ethnicity. Maya Angelou expresses this strange tension in her work All God's Children Need Traveling Shoes, where she is allowed to reflect on her isolated stance in American society based on her cultural heritage from the outside perspective of living in Ghana, est Africa.
Being an African-American is difficult in this country, especially in the time period that Maya Angelou is writing her classic All God's Children Need Traveling Shoes. The story is set in the early to mid…
Works Cited
Angelou, Maya. All God's Children Need Traveling Shoes. Random House. 2010.
Ephraim Gurney's shoes: you have just been appointed as the first student affairs professional by your university president. Your president wants you to handle student discipline and other duties that will allow faculty to free up their time for research. In a sense, you have an opportunity to define your role: what will it look like? What are your key functions? Provide evidence-based rationale to support your answer.
The student affairs office should handle all types of student advocacy, life, and wellness (Hattas, 1989). This will incorporate a lot of different departments that will fall under the general umbrella of student affairs. From the time that a student first starts thinking about joining the university until they have either gotten their degree or for some other reason leave, the office of student affairs makes sure that the individual has the resources to succeed. Admissions is the first student affairs department…
References
Gerda, J. (2006). Gathering together: A view of the earliest student affairs professional organizations. NASPA, 43(4), 147-163.
Hattas, L. (1989). The student affairs profession. Retrieved from http://jaspa.creighton.edu/About/student_affairs.htm
Ludeman, R.L. (2001). The role of student affairs and services in higher education: A practical manual for developing, implementing, and assessing student affairs programmes and services. International Association of Student Affairs and Services Professionals (IASAS). Retrieved from http://www.studentenwerke.de/pdf/UNESCO_Handbuch_en.pdf
MacKinnon, F.J.D. (2004). Rentz's student affairs practice in higher education. Springfield, IL: Charles C. Thomas Publishing.
Product: Nike (Chinese KungFu cloth shoes). The product a consumer product (B2C) existing sports market Australia ( confirm proper research, sport fact a viable Australian market). The product " Australia market.
Nike Kung Fu Shoes in the Australian Marketplace
The Kung Fu techniques represent one of the most valuable components of the Chinese culture and heritage. Throughout the entire world, Kung Fu has helped increase the awareness and popularity of the Asian country, and within the state, it has helped the passing on of traditions from one generation to the next.
Throughout the years, Kung Fu has become increasingly popular within the Western Hemisphere and this also includes Australia. Here, there are numerous trainers willing to provide their services to people and even competitions are organized and hosted.
A challenge remains the completion of Kung Fu operations in safe conditions, which remains a top priority for the trainers, trainees and…
References:
Buchwald, B., 2011, Internationalisation of the Hess AG: a suitable strategy for German sophisticated outdoor lighting concepts going global, GRIN Verlag
Court, D.C., Freeling, A., Leiter, M.G., Parsons, A.J., 1997, If Nike can "Just Do It," why can't we, The McKinsey Quarterly
Croft, M.J., 1994, Market segmentation: a step-by-step guide to profitable new business, Routledge
Gracefo, A., 2004, A glimpse of Shaolin, Black Belt, Vol. 42, No. 3
Aluminum Shoes Introduction
Animal rights and care experts have attempted to determine which the proper ways to handle animals are. Some people assert that the best way to care for horses is through natural means and without the use of shoes of any type of material. Such debates are subjective and thus it is very difficult to prove objectively which is best. One of the most virulent debates has been over which material is best in the creation of horseshoes and whether or not that material positively affects the horse when the shoe is attached. The first horseshoes were designed to increase the amount of time that a horse was able to work and also to increase the individual horse's performance in various activities such as running. Horseshoes have been made of strong metals since their inception in order to maintain quality and shape for a long time. Primarily they…
Kung Fu Shoes: An Opportunity Down Under
There is a strong and growing Australian connection with China, as travel and trade between the two countries continues to grow at a rapid pace and both domestic economies are expanding. Along with the increase in commerce and communication between Australia and China, there has necessarily been an increase in the amount of cultural transfer, from philosophies and ideas to activities and hobbies. One of the hobbies that Australians are picking up from the Chinese at an increasing pace, though one that has been at least on the peripheries of Australian culture as it has with larger "Western" culture for some time. As the kung fu craze in Australia grows, it offers new opportunities to distributors and retailers in bringing a variety of products to market that could hardly have been profitable before. The following paragraphs provide a brief marketing description and analysis…
References
ABS. (2012). Population Age Structure. Accessed 20 April 2012. http://www.abs.gov.au/websitedbs/d3310114.nsf/home/Population%20Pyramid%20-%20Australia
ABS. (2012a). Key Economic Indicators. Accessed 20 April 2012. http://www.abs.gov.au/AUSSTATS/[email protected]/mf/1345.0 "opendocument"opendocument#from-banner=LN
ABS. (2012b). Number of children per female by age. Accessed 20 April 2012. http://www.censusdata.abs.gov.au/ABSNavigation/prenav/TopicList?newmethod=Place+of+Usual+Residence&newtopic=Age+%26+Population+Distribution&collection=Census&period=2006&areacode=&geography=&method=Place+of+Usual+Residence&productlabel=&producttype=&topic=Ancestry&navmapdisplayed=true&javascript=true&breadcrumb=T&topholder=362&leftholder=0¤taction=301&action=301&textversion=false
SGFI. (2008). Kung Fu History. Accessed 20 April 2012. http://www.shaolin.com/historycontent.aspx
Crocs: Revolutionizing an Industry's Supply Chain Model For Competitive Advantage Case Analysis
Company Background
hat are Croc's core competencies?
Identification and Analysis of Alternatives
How do they exploit these competencies in the future? Consider the following alternatives
Further vertical integration into materials.
Growth by acquisition
Growth by product extension
To what degree do the alternatives in Question 2 fit the company's core competencies, and to what degree do they defocus the company away from its core competencies?
How should Crocs plan its production and inventory? How do the company's gross margins affect this decision?
Crocs, Inc. is a shoe designer, manufacturer, and retailer, which is based in the United States of America. The organization initiated its business in the year 2002. The core business of the organization was to sell plastic clogs, which had straps and were available in a number of solid and bright colors. The initiation of the…
Works cited
Burt, David N, Stephen L. Starling and Donald W. Dobler. World class supply management. Boston: McGraw-Hill/Irwin, 2003. Print.
Staff of Cognizant. Five Strategies for Improving Inventory Management across Complex Supply Chain Networks. Teaneck: Cognizant, 2011. 2-20.
Stanford Graduate School of Business. Crocs: Revolutionizing an Industry's Supply Chain Model for Competitive Advantage. Stanford: Stanford Graduate School of Business, 2009. 1-20, E-book.
police case wherein a man is robbed of his car, at gunpoint. The victim is unable to identify the crooks. Ultimately his car is successfully located. The paper will examine legal issues linked to the scenario.
'Carjacking' is what has happened in this case. This crime is one among the most dominant crimes occurring across the globe (Carjacking - Don't Be A Victim). A majority of carjacking crimes take place with the sole intent of obtaining the car; this crime is not associated with any political agenda, nor does it target Americans, in particular.
Technology to Use
No fewer than 70% of local police departments in the United States currently make use of systems for reading license plates, as per a recent report by the AND Corporation. This technology was initiated during the 90s in the United Kingdom (UK) for the purpose of fighting terrorism by the Irish epublican Army.…
References
Hsu, J. (2014, July 8). IEEE Spectrum: Technology, Engineering, and Science News. 70% of U.S. Police Departments Use License Plate Readers - IEEE Spectrum. Retrieved August 19, 2015, from http://spectrum.ieee.org/cars-that-think/transportation/sensors/privacy-concerns-grow-as-us-police-departments-turn-to-license-plate-readers
Rutledge, D. (2006, March 1). POLICE Magazine - Law Enforcement News, Articles, Videos, Careers & Podcasts. Seizing Evidence in Plain View - Article - POLICE Magazine. Retrieved August 19, 2015, from http://www.policemag.com/channel/patrol/articles/2006/03/point-of-law.aspx
(2002). U.S. Department of State. Carjacking -- Don't Be a Victim. Retrieved August 19, 2015, from http://www.state.gov/m/ds/rls/rpt/19782.htm
Writer Thoughts
This experience contributes certain special personal qualities I bring to this research, including an empathy for horses and an understanding of shoeing needs and practices, as well as a compassion for the horses. This, combined with an ambition to develop better products and practices for horses and equine performance and with my above-mentioned investment and experience, will enable me to approach this research with a very strong foundation and commitment.
While no specific inciting incident inspired this research proposal, ongoing questions as to the proper use of aluminum horseshoes and effects on horse health definitely provide an impetus (Crisan et al., 2009; Huguet & Duberstein, 2012). Determining how to best avoid hoof-related health problems and how to best improve performance has long been a subject of debate and investigation amongst equine practitioners, and this pursuit is the definitive aspect of this research, as well (Koepisch, 1996; Balch et al., 1997).…
References
Balch, O., Butler, D. & Collier, M. (1997). Balancing the normal foot. Equine Veterinary Education 9(3): 143-54.
Crisan, M., Lopez, J., Cjope, K., Muste, a. & Damian, a. (2009). Studies Regarding Treatment in Navicular Disease. Veterinary Medicine 66(1).
Huguet, E. & Duberstein, K. (2012). Effects of Steel and Aluminum Shoes on Forelimb Kinematics in Stock-Type Horses as Measured at the Trot. Journal of Equine Veterinary Science 10 February.
Koepsich, W. (1996). Using Aluminum Shoes on Quarter Horses. Anvil Magazine. Accessed 22 March 2012. http://www.anvilmag.com/farrier/usalsonq.htm
Shoe-Horn Sonata
riting a Visual Impression According to Misto and Marquis
The job of taking a reader into the world of a given text requires the writer to offer a visual impression that drives the imagination. Depending on the form of the text and upon its selected content, there are a number of ways to do this, whether these ways are through devices in the composition, the use of media support or some combination of the two. As the discussion here will show, there are a lot of ways to create a distinctive visual impact for the reader of a text and that the elements shaping any approach will depend a great deal on the chosen format of the text. In the discussion in this essay for instance, we find that very different approeches are used to create this experience for the reader of John Misto's play "The Shoe-horn Sonata"…
Works Cited:
Marquis, D. (?). Tom-Cat. Online at http://www.malloryandmccall.com/Poemsandllyrics_haunted.html .
Misto, J. (2001). The Shoe-horn Sonata. Science Press.
Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.
Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.
Other celebrity associations with footwear have been more successful, likely…
References
Biography.com. (2012). micahel Jordan. Accessed 4 April 2012. http://www.biography.com/people/michael-jordan-9358066
Manifested Marketing. Converse Shoes -- Celebrity Endorsement of CSR? Accessed 4 April 2012. http://manifestedmarketing.com/2012/02/27/coverse-shoes-celebrity-endorsement-or-csr/
Nike. (2012). History of Flight. Accessed 4 April 2012. http://www.nike.com/jumpman23/historyofflight/
SneakerFiles. (2012). Celebrity Shoe Sightings. Accessed 4 April 2012. http://www.sneakerfiles.com/2009/04/13/celebrity-shoe-sightings-air-jordan-edition/
Shoes
One Size Fits All?
There is no such thing as one size fits all - at least when it comes to shoes. For those of us blessed with unusual shoes sizes, the search for shoes can be difficult and time consuming. That process is made more difficult by retailers who claim to offer sizes but do not actually have them in stock. I wear a size 2 1/2 -3 children's shoe, which converts to an adult size 4. I receive plenty of catalogs encouraging me to visit specialty stores that offer shoes in my size. However, when I arrive at these stores, which supposedly specialize in small shoe sizes, there appears to be a very limited quality. Truth in advertising seems to mean little to these shops.
In the King of Prussia Mall, there are two stores that specialize in hard-to-find shoe sizes. I am a frequent shopper in…
Indeed, most likely this is just considered a simple product on the market and any company can take over the idea, produce at higher quality or at lower prices and acquire some of the market share.
2. Risks related to cows. Any epidemics for cows or related actions, including economic actions, such as a decision for the government to purchase meat from other countries, because it would be cheaper, would affect the company.
Alternatives
1. Target all Canadian dairy farmers with direct mail.
Several pros for this type of distribution alternative include the fact that it is relatively cheap compared to other options, that it helps give a personal touch to the relationship with the clients and that the company is able to coordinate activities such as marketing and maintain the company ideas.
A disadvantage of such an alternative is that this is an impersonal sale and the potential client…
The exhibit opened in Chicago and has already made its way through Ohio, ashington, DC, Pennsylvania, est Virginia, Rhode Island, Massachusetts, and even as far as Florida. Soon the exhibit will make its way west, all the way to California and ashington State. All Americans will have the chance to see this powerful reminder of the troops that still remain in Iraq and the thousands more who might get sent there as war rages on. Because the shoes come in all shapes, sizes, styles, and colors, their diversity also signifies the heterogeneity of the American people. Their diversity also reminds the viewer that war claims the lives of people regardless of their gender, race, or ethnicity.
Although "Eyes ide Open" is grand in both scale and scope and is designed to be an outdoor installation, the exhibit feels intimate. Viewers can walk around the shoes and read the names off…
Works Cited
Follow the Exhibit." Eyes Wide Open. American Friends Service Committee. http://www.afsc.org/eyes/tour-photos.htm .
Iraq Aftermath: The Human Face of War." American Friends Service Committee. http://www.afsc.org/iraq/default.htm .
Shoe Project -- Phase II
Project/Service Description
As noted in the first phase of this series of reports, the objective of the Adidas customized shoe project is to offer a solution that brings Adidas into the same realm as its competitors while at the same time exceeding the similar offerings that the competitors offer. The Nike ID offering is obviously not unlike that of the Adidas offering but the Adidas Corporation will perfect and hone the offering in such a way that is clearly superior to that of Nike and other companies that offer a customized shoe option.
Project Scope
The scope of the project is quite simple. Adidas corporation will construct and develop a framework that allows for the exhaustive yet efficient mechanism for customer to custom-order shoes that are customized to the preferences and desires of the customer while at the same time allowing for a process that…
References
ADIDAS. (2013, October 7). Athletic Shoes, Casual Shoes, Apparel & Sports
Equipment | adidas.com. Athletic Shoes, Casual Shoes, Apparel & Sports
Equipment | adidas.com. Retrieved October 7, 2013, from http://www.adidas.com
Nike. (2013, October 7). NIKE, Inc. -- " Inspiration and Innovation for Every Athlete in the World. NIKE, Inc. -- " Inspiration and Innovation for Every Athlete in the World. Retrieved October 7, 2013, from http://nike.com
Odor Beaters Athletic Shoes
The market for athletic shoes has grown into a multi-billion dollar global enterprise in the last several decades. Athletic shoes comprise about 33% of a $48 billion market, growing annually (National Shoe Retailers Association, 2012)
Athletic footwear includes athletic, sport, and active lifestyle footwear for men, women and children. It may be performance oriented, outdoor oriented, or even casual, but is designed to aid individuals in sporting activities.
One interesting fact about athletic footwear is that it has evolved over the last few decades to also become a fashion statement. Basketball shoes, for example, are worn not just on the court, but as everyday "urban" outfits, thus drastically increasing the size of the market.
Odor in shoes, particularly those worn in sporting events in which there is heavy perspiration, are considered one of the most irksome issues for athletic shoe wear, requiring regular inserts, use of…
Works Cited
Bible, L., Kerr, S., & Zanini, M. (2006). The Balanced Scorecard - Here and Back. Management Accounting Quarterly, 7(4), 18-29.
Bulgarella, C. (2005, February). Employee Satisfaction & Customer Satisfaction. Retrieved from Guidestar Research: http://meetingmetrics.com/research_papers/whitepaper_cs_es_relationships.pdf
Gruenwald, T., & Genz, D. (1999). Modern Methods of Ice Fishing. Channhassen, MN: Creative Publishing.
Kaplan, R., & Nortin, D. (1992, March). The Balanced Scorecard - Measures that Drive Performance. Retrieved from Harvard Business Review: http://www.stevens-tech.edu/MSISCourses/450/Articles/ValueOfIT/TheBalancedScoreCard.pdf
Customized Shoe Service
he project is represented by developing a customized shoe service for Adidas' customers. he idea is replicated after Nike's ID service. he success of Nike's customized shoe service determines Adidas product development researchers to develop such a project that their customers can enjoy. Basically, the service consists in personalizing customers' shoes with glow in the dark paint in a variety of prints.
he importance of the project relies on the service generating increased sales for Adidas. his is also intended to increase customer satisfaction. It is likely that most customers that will address customized shoes already are customers of Adidas. However, a certain number of new customers can be attracted. he customized shoes project is also intended to help Adidas differentiate itself from other spot shoes producers.
Involvement by Other Departments
he development of a customized shoe service is a complex project that requires the collaboration of…
This is one of the reasons for which companies do not present their entire range of products in a TV commercial in the fast moving consumer goods industry. They prefer to only advertise the most important product of the range, or several products in different commercials. Therefore, by providing a customized shoe services that provides a large number of choices that must be made by customers, Adidas might not make the best decision regarding its business. Some of its customers might orient towards smaller brands that provide a smaller number of different shoes, which reduces the pressure associated top making a decision regarding the purchase in case. It is important that the company develops a thorough analysis on the implications and requirements, and consequences that developing a customized shoe service is likely to have on its business expansion strategy, and also on its profits.
Reference list:
1. Customize the latest from NikeiD (2013). Nike. Retrieved September 15, 2013 from http://www.nike.com/us/en_us/c/nikeid?sitesrc=id_redir.
This suggests that the company uses exoticism and a romanticism of Africa as a marketing strategy, even while not fully recompensing the tribe for their inspiration for the product. The name of the shoe implies a connection, even though none exists. This seems blatantly unfair to the Masai as creators.
Dwumfour says that the Swiss company does support charities that contribute to the tribe's well-being, but giving charity to an impoverished tribe is not the same thing as treating the tribe members like full business partners, with a continuing relationship with the company. Charity can always be withdrawn, versus having a direct interest in the business, with mandatory royalties. The Masai cannot bring suit against the company for copyright infringement, thus they are fair game to be exploited by marketers from Europe.
However, interviews with Masai tribesmen suggest that tribe members are not particularly upset by this relationship. Some said…
Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.
When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are…
ed Shoes
The story begins innocently enough with a young girl in a Scandinavian town who is poor, but she is also "pretty and dainty" (Andersen, 1845). The young girl attracts the attention of the village cobbler's wife who realizes that the girl does not have any pretty shoes to wear. The wife makes the girl some red shoes which she wears for the first time at her mother's funeral. A rich widow sees her and, upon finding that she has no other family, adopts her on the spot. The girl though the shoes were the cause of her good fortune, but the old woman hated them and had them burned. The story then turns to a new pair of shoes she must have for going out, and among many selections she selects a new pair of shiny, red leather shoes. The girl goes to church and has her first…
References
Anderson, Hans Christian. The Red Shoes, (1845), accessed December 8, 2011 from http://www.hca.gilead.org.il/red_shoe.html
Andersen, Hans Christian, "The Red Shoes" [Folktale]," in Children and Youth in History, accessed December 8, 2011 from http://chnm.gmu.edu/cyh/primary- sources/203
Christian Reformed Church (CRC). "Historical Journey of the CRC," 2011, accessed December 8, 2011 from http://www.crcna.org/pages/history_of_crc.cfm#
Hans Christian Andersen Center. "A Short Biographical Sketch," 2002, accessed December 8, 2011 from http://www.andersen.sdu.dk/liv/minibio/index_e.html
Apollo Shoes Casebook
Apollo Shoes Inc. is a company specializing in the global distribution of high quality tech shoes. Apollo has demonstrated leadership position in electronic shoes, and high tech shoes such as athletic shoes with amplified loudspeakers, and sneakers with a cellular phone. The company brands include SPEAKESHOE, SPOTLIGHT, and SIEN. While Apollo has enjoyed rapid growth, however, there is a dramatic growth of unaudited Apollo income in the past few years.
The objective of this paper is to outline and substantiate procedures to detect irregularities in the following audit cycles
Accounts receivable
Inventory
Fixed Assets
Accounts receivable
From Apollo Shoe Case, the procedures to detect irregularities in the accounts receivable by Apollo are as follows:
Using the aged balance sheet and the deposit slips from January. The copies from the clients could also be used to tie the total into deposits. The procedure is to detect the cutoff…
References
Louwers, T.J. & Manktelow, M.L. (2009). Apollo Shoes, Inc. An Audit Case to Accompany Auditing and Assurance Services. McGraw-Hill/Iwin.USA.
Apollo Audit
Auditing Apollo Shoes
Inventory and Warehousing: Test of Controls
Testing the controls that exist in the inventorying and warehousing processes at Apollo Shoes consists of the auditor ensuring that the existing controls actually measure what they set out to measure, and that these measurements reflect that actual movement of goods and materials through the various parts of the business (Arens et al. 2008). Certain processes, such as the means by which inventory is checked in and out of various stations in the business, must also be examined (Arens et al. 2008). Ensuring that these practices are able to influence physical movements of materials and goods is key to the audit process.
Inventory and Warehousing: Test of Transaction
In order to test the transaction that exist in Apollo Shoe's inventory and warehousing processes, the specific physical and record-keeping details of the company must be determined by the auditor. A…
References
Arens, A., Elder, R. & Beasley, M. (2008). Auditing and Assurance Services. New York:
Prentice.
Coyle, B. (2000). Cash Flow Control. Chicago: Dearborn.
assist the Nyke Shoe Company in determining what size shoe to produce at the most efficient cost and highest value. The Company has decided that it would be a more profitable company if it was able to produce one shoe for the marketplace instead of a variety of sizes. The one shoe that the company produces will have to provide the opportunity for the greatest amount of people to purchase and therefore will have to (statistically speaking) appeal to the largest audience. There are a number of statistical methods that would help in determining just what that audience is and who would fall into that category.
According to Charles heelan, author of Naked Statistics; "Many businesses must assess the risks associated with assorted adverse outcomes" (heelan, 2013, p. 7). One can hardly imagine a more adverse outcome than to go out of business, and it would seem on the face…
Works Cited
Dittrich, R.; Francis, B.; Hatzinger, R.; Katzenbeisser, W.; (2012) Missing observations in paired comparison data, Statistical Modeling: An International Journal, Vol. 12, Issue 3, pp. 117 -- 143
Lee, Y. & Noh, M.; (2012) Modeling random effect variance with double hierarchical generalized linear models, Statistical Modeling, An International Journal, Vol. 12, Issue 6, pp. 487 -- 502
O'Neill, B.; (2012) Binomial prediction using the frequent outcome approach, Mathematical Scientist, Vol. 37, Issue 2, pp. 106 -- 121
Peterson, I.; (1998) The Jungles of Randomness: A Mathematical Safari, New York: John Wiley & Sons, Inc.
Financial Analysis
Threats and vulnerability: A case study of Shoe Carnival, Inc.
Shoe carnival overview
Shoe Carnival Inc. is a publicly traded company that offers a range of footwear products for all categories of customers, men, women, children and sportswear. It also offers casual wear products and other assorted products such as handbags. Its headquarters are situated in Evansville, Indiana and it runs over 300 stores across several states mostly concentrated in South, Midwest, and Southeastern states of the U.S. David ussell, who had sold shoes for over 20 years in the traditional way, founded Shoe Carnival after feeling convicted that that was what he wanted to do. In the year 1978, and with is personal savings and some capital from his in-laws, he opened his first store that he called "Shoe Biz." His main idea was to create a shoe store made shoe-shopping fun. The major difference with ussell's…
References
Funding Universe (2012) Company Histories and Profiles: Shoe Carnival Inc. Retrieved from http://www.fundinguniverse.com/company-histories/Shoe-Carnival-Inc.-company-History.html
Laboureconomic's weblog (2012) The Effects of Fon Competition: U.S. Firms. Posted May 4, 2011, retrieved from http://laboureconomics.wordpress.com/2011/05/04/the-effect-of-foreign-competition-us-firms/
Lowth, G., Prowle, M., Zhang, M. (2010) The Impact of Economic Recession on Business Strategy Planning in UK. Chartered Institute of Management Accountants. Vol.6, Issue 9.
Shoe Carnival (2012) Shoe Carnival 2011 Annual Report. February 2012. Retrieved from http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CGQQFjAC&url=http%3A%2F%2Fphx.corporate-ir.net%2FExternal.File%3Fitem%3DUGFyZW50SUQ9OTM1OTR8Q2hpbGRJRD0tMXxUeXBlPTM%3D%26t%3D1&ei=6E7LT5zEBc7SsgbC0vGaBw&usg=AFQjCNHQ73w5pPAXL97G7uC-A3yGWjEKKQ&sig2=LmOSYlJO7izfAl1ssOpxDQ
microeconomic event related to New Balance Athletic Shoe, Inc.
The shoes industry just like any other business activity encompasses of diverse footwear retailers, manufacturers and wholesalers. The chief wholesalers in the entire United States of America marketplaces especially the brand name owners obtain the shoes from the independent manufactures. The retail footwear organizations range entails the small shoes businesses that provide shoes to the local citizens to the multinational chain companies. However, most of the footwear industries all over the world operate in both the wholesale and retail arenas hence capable of increasing the profitable returns. Operating through both the wholesale and retail arenas also assist the shoe companies to reduce the risks the organization faces. For instance, New Balance Athletic Shoe, Inc. incorporates all the retail and wholesale plants to acquire ready-made materials for the production of the final footwear product (Carroll, Archie and Ann 71).
Analysis of current…
Works cited
Carroll, Archie B, and Ann K. Buchholtz. Business & Society: Ethics and Stakeholder
Management. Mason, OH: CL-South-Western Cengage Learning, 2010. Print.
Market Attractiveness:
The appeal of the Nike Free is precipitated by the growth of interest in the 'barefoot running' trend, the growing proclivity of individuals to wear sneakers for reasons of fashion, and the growing footwear market in Turkey.
Goals and Measurements:
The goal is to penetrate the Turkish market and will be measured according to the achievement of incrementally spaced sales goals. Projected sales expectations will be measured against real sales at the end of 6 months, 1 year and 2 years.
Strategic Marketing Goals:
Strategic marketing goals include the targeting of young users, the establishment of an affiliation between the shoe and desirable health goals and a pairing of the shoe with an image of hip, dynamic fitness orientation.
Tactical Marketing Goals:
Tactical marketing goals will revolve on the promotion of medical evidence of the health benefits of 'barefoot running.'
Budget:
ith a $20 million budget, Nike Free's…
Works Cited:
Adams, B. (2012). Running Shoes get the High Fashion Treatment. Style File Blog.
Fibre 2 Fashion. (2008). Footwear in Turkey. Fibre2fashion.com.
Murphy, T.J. (2012). Least Is Best: A Guide To Minimalist Running Shoes. Competitor.
Nike. (2012). Nike Free. Nike.com.
Had they not sent the marketing team to research, they might have failed with delivering the customers the products they desired. Ergo, the direct link between product innovation and marketing.
When developing a new product, Nine West might encounter difficulties at any one of the following eight stages: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing and commercialization. The main challenge occurs at the sixth level, when Nine West has to invest considerable amounts of money into producing the new shoes or accessories. If any mistakes have occurred within the previous levels, the company will be faced with the possibility of losing their investment or producing an unsatisfactory product, and consequently losing clients.
In regard to product planning, the management at Nine West has to decide upon the design of the products, the sizes of the new shoes, the quantity produced,…
Bibliography
2007, Official Website of Nine West, http://www.ninewest.com/n/index.s, last accessed on October 18, 2007
Kotler, P., Keller, K.L., 2006, a Framework for Marketing Management, Prentice Hall
Peppers, Rogers, October 1, 2002, Targeted e-mail messaging is sure fit for Nine West, Search CRM, http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci854024,00.html?topic=299771,last accessed on October 17, 2007
2007, Official Website of Nine West
medium sized company, Sportzshoo plc makes a range shoes sports. The company founded privately owned Steve Scott, entrepreneur Olympic gold medalist.
Marketing information
Types of marketing information needed by Sportzshoo
There are various types of marketing information that Sportzshoo PLC will need in order to succeed. It is important for the company to understand the procedures that are needed to gather, sort, evaluate, analyze and distribute the marketing information in order to ensure that marketers have accurate and timely information for their decision making. There are three major types of marketing information that the company needs in order to succeed. These are recurrent information, monitoring information and research or requested information Shepherd, Food, & Agriculture Organization of the United Nations, 1997()
ecurrent information
This refers to information that is collected on a regular basis regarding the performance of the organization such as market share, sales volumes, product awareness, brand awareness,…
References
Allenby, G., Fennell, G., Bemmaor, A., Bhargava, V., Christen, F., Dawley, J., . . . Yang, S. (2002). Market Segmentation Research: Beyond within and across Group Differences. Marketing Letters, 13(3), 233-243. doi: 10.2307/40216637
Barksdale, H.C., Goldstucker, J.L., & DeLaune, J.W. (1995). Marketing information: a professional reference guide. Atlanta, Georgia: Georgia State University Business Press.
Bennett, R. (2007). Sources and use of marketing information by marketing managers. Journal of Documentation, 63(5), 702-726. doi: 10.1108/00220410710827763
Brooks, G.R. (1995). Defining Market Boundaries. Strategic Management Journal, 16(7), 535-549. doi: 10.2307/2486974
Image of very fit woman seemingly running on clouds
Image of eagle flying, wearing a pair of Nike Frees
Image of marathon winner crossing the finish line, wearing Nike Frees
Image of ultra-marathon runner crossing the desert, sweating, wearing next to nothing -- wearing a pair of Nike Frees
Q2. Means-end chain
Vibram FiveFingers
Concrete attributes
Vibram FiveFingers are minimalist 'shoes' that look like five-fingered 'gloves' for the feet.
Abstract attributes
The shoes communicate to gazers that the runner is serious about barefoot running and wants shoes that mimic barefoot running as much as possible.
Functional benefits
The shoes allow the wearer to effectively run barefoot without running the risk of scraping the skin of the foot on pavement or getting cut by rocks or broken glass.
Psycho-social implication
More so than an ordinary lightweight shoe, the Vibrams convey to the world that the wearer is a hardcore barefoot runner.…
Reference
Collier, Roger. (2011). The rise of barefoot running. CMAJ 183(1) Retrieved:
http://www.cmaj.ca/content/183/1/E37
Minimus. (2013). New Balance. Retrieved:
http://www.newbalance.com/NB-Minimus/minimus , default, pg.html
Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.
In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…
References
Aaker, D., & Biel, a. (1993). Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates Publishers.
Andrews, D. (2001). Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America. Albany: SUNY Albany.
Johnston, J. (2001). The American Body in Context: An Anthology. Willmington: Scholarly Press.
Kathleen Morgan Drowne, P.H. (2004). The 1920's. Westport: Greenwood Publishing.
Yard Sale Purchase
A three-page story about a yard sale. The women want to buy a pair of shoes but the owner does not want to sell them to her sister.
NOT THOSE SHOES
The garage sale is going to be tomorrow. It will be a kind of family gathering. My daughter-in-law, Dilly, is providing the garage. Dilly and I are sorting through things to get ready for the garage sale. There is a lot of stuff to be sorted. There is no price on half of the items. I hate it when people come early before it is quite ready. Some things are better thrown away than sold.
Oh Dilly, is that my older sister, Trish? Did you call and tell her we were having a garage sale?" I asked.
Trish walks up and starts looking at different things and says, "You can't be selling those books! That's the…
runners world: CASE STUDY
Sue Koenig established Runner World in 1987 at age of 24. The Shop was an immediate success due to certain reasons that are still part of her present strategy. One of the most important factors that contributed to her success was herself: a nationally acknowledged runner. This helped her attract customers as people find it easier to trust someone who was well aware of the needs of runners.
Secondly, when she started her business the fitness craze has just hit the country and people were ready to buy shoes specifically design for running. Thirdly, she had super quality Nike shoes that boosted her profits and added to the number of her regular buyers. However, soon her profits stabilized and her shop has entered the maturity stage of its life cycle.
However, the market in which operated is at a different stage. It is expanding rapidly and…
The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John hite shoe ad, which at first glance appeals mainly to men.
The John hite shoe ad features a nude woman holding a John hite men's shoe over her groin. The nudity of the female form is sure to lure a man's eye, but the bold sexuality of her nudity is sure to catch the woman's attention as well and tell her what she can do to lure a man's attention. The woman's body is thin and fit, with large breasts and trim waist. hile it can arouse the desire of the man viewing it, a woman might find the ad appealing if she believes such a…
Works Cited
Bordo, Susan. "Hunger as Ideology." Eating Culture. (ed. By Ron Scapp). NY: State
University of NY Press, 1993. Print.
Gans, Herbert. Popular Culture and High Culture. NY: Basic Books, 1999. Print.
Hall, Stuart. "Spectacle of the Other." Representation: Cultural Representations and Signifying Practices. UK: Open University, 1997. Print.
It is important, therefore to understand the different frameworks by which the ethics of an act can be evaluated.
The art of citizenship, as identified by Barber (no date), must taught as part of one's education. It also holds that practical experience is the best way to teach the art of citizenship. People learn about the consequences of their actions by attaching themselves to those consequences physically. In my case, the sheer volume of shoes that I had to sort made the point clear -- I was helping people clothe themselves. Every box of children's shoes I sent was a child that I helped to live a better life. e have a responsibility, Barber argues, to understand the implications of our actions on our communities.
The different approaches to ethics can also be studied through practical experience. It is social interaction that illustrates for us the outcomes of our actions,…
Works Cited:
Barber, B. (no date). A model program: Education-based community service at Rutgers University. In possession of the author.
CharityNavigator.org (2011). World Vision. Retrieved March 11, 2011 from http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4768
Daniels College of Business. (2011). Daniels today and tomorrow. University of Denver. Retrieved March 11, 2011 from http://www.daniels.du.edu/aboutus/missionvisionvalues.html
Fukuyama, F. (1999). Social capital and civil society. International Monetary Fund. In possession of the author.
Night the Crystals Broke
Write where you got inspiration from?
The inspiration from this poem comes from my grandmother and her family, who lived through the pogroms and just before the Nazis took over Hungary. The title refers to the Kristallnacht, the event in which the Nazis burned synagogues and their religious items, and broke the windows. They also broke the windows of the local businesses. This poem also refers to the journey that was scary and arduous, over the Atlantic in the ship to Ellis Island. The statue at the end of the poem is the Statue of Liberty, which welcomed the "poor" and "hungry" masses, like my grandmother's people.
(2) Which author and poem did you refer to when writing this poem?
There is no one author or poem I referred to here. This is a completely original work. However, it is written in the form of a…
In addition to these accomplishments, the company also branched into over a dozen businesses and has successfully created one of the most successful supply chains globally today (Barrett, 2003). Along the way to these stellar accomplishments however Nike has been accused of going too easy on suppliers who violate child labor laws and having questionable ethics (Doorey, 2011). It has also been experiencing high legal costs due to the various approaches the company takes to protecting its brand (Nike Investor Relations, 2012). As the company pursues high growth opportunities in women's apparel including shoes, one of the fastest growing markets it competes in, it is challenged with relatively moderate growth in sales, relatively flat gross contribution margins at 10% and a Return on Assets (ROA) of 14% with little growth over the period of analysis shown in the Appendix. On top of all these factors, the competitive climate of the…
Information regarding aluminum shoeing practices and benefits is highly limited, but the research nevertheless presents an interesting and highly specific application for the type of shoe in question. In combination with other research, this study could be used to show the broader medical advantages of aluminum shoes.
uguet, E. & Duberstein, K. (2012). Effects of Steel and Aluminum Shoes on Forelimb Kinematics in Stock-Type orses as Measured at the Trot. Journal of Equine Veterinary Science 10 February.
This experimental research article provides the results and analysis of a direct experimental comparison between steel and aluminum horseshoes in terms of how the horses leg and specifically the horses knees move when wearing different types of shoes. The results give clear indicators for which types of performance or typical functions are best accomplished with aluminum shoes, going into a fair amount of technical detail in making this assessment. Generally speaking, a larger…
Huguet, E. & Duberstein, K. (2012). Effects of Steel and Aluminum Shoes on Forelimb Kinematics in Stock-Type Horses as Measured at the Trot. Journal of Equine Veterinary Science 10 February.
This experimental research article provides the results and analysis of a direct experimental comparison between steel and aluminum horseshoes in terms of how the horses leg and specifically the horses knees move when wearing different types of shoes. The results give clear indicators for which types of performance or typical functions are best accomplished with aluminum shoes, going into a fair amount of technical detail in making this assessment. Generally speaking, a larger carpal angle and an evident relieving of tension was observed in horses with aluminum rather than steel shoes, suggesting many different performance enhancements can be achieved with the use of aluminum shoes. This source provides very specific information that can be directly used in answering the research question.
Koepsich, W. (1996). Using Aluminum Shoes on Quarter Horses. Anvil Magazine. Accessed 22 March 2012. http://www.anvilmag.com/farrier/usalsonq.htm l Perhaps the most directly and entirely on point of the resources selected, this article has a slight failing in that it does not provide direct research data in coming to the conclusions that are drawn. This is not to say that the data does not exist, and the author has been a researcher and practitioner in the field for many years and was a pioneer in the use of aluminum horseshoes (at least in the United States), however he does not present direct research results here. Instead, a brief history and extensive overview of the use of aluminum horseshoes is provided in this article, with a great deal of specific information. More research will be required to substantiate this research, but the claims provide excellent grounds for investigation and the building of a more detailed research question.
Children of Heaven
One of the defining elements of Children of Heaven is the bond between siblings. Ali and Zahara are close enough in age to form a strong relationship that allows them to address the multifaceted problem of the missing shoes. The problem is multifaceted because they know their parents cannot afford new shoes, and to lose her shoes would hurt the parents' pride. Zahara and Ali work together, rather than fighting each other, which is remarkable aspect of their young personalities. Many siblings never would have worked together in this way. Instead of telling the parents what happened, Zahara works with Ali because she trusts him. Ultimately, they succeed in hiding the truth from their parents even if it makes their lives at school difficult. The missing shoes motivate both Ali and Zahara to think creatively throughout the film. First they decide to share the same pair of…
2. Zahara's first reaction to the missing shoes is touching. She could have immediately told on Ali, and she even threatens to do so unless Ali can come up with a creative solution. As they pass notes together on the floor, the father looks on suspiciously. The children create their own pact, separate from their parents. Using the clever method of note writing, they conspire to share shoes. Zahara is not completely happy with the solution, but she trusts her brother. Ali feels terrible that he lost the shoes and is willing to do what it takes to make up for the error. They understand together that it would not solve anything to tell their parents. The shoes are already lost, and they need to come up with a solution that will prevent them from getting into more trouble. This scene has an emotional impact on me in the tender way the brother and sister learn to bond in a time of need.
3. There are several elements that make it possible to compare Children of Heaven to The Bicycle Thief. For one, a bicycle features at the end of Children of Heaven as it carries a pair of pink shoes. This could even be a deliberate and conscious allusion to 1948 The Bicycle Thief on the part of the filmmakers given the movies share much in common. Elements that the two films share in common include featuring a poor family at the center of the story; the use of creative thinking to solve real world problems; and the theme of personal pride especially as it relates to masculinity. Both Antonio and Ali share in common a desire to redeem their poverty as a matter of personal pride. They understand the need to break some social rules and norms in order to help those they love.
4. Children of Heaven is unique in that it offers insight into the daily lives of Iranians. The pacing of the film is good, and aesthetically, the film presents Tehran in a way that focuses on its people. Two children are the protagonists of the film, but the film is written for everyone. Likewise, the movie takes place in Iran but the themes are universal in scope. Ali and Zahara work together; they do not want to hurt their parents who cannot afford new shoes. The film is heartfelt, heartwarming, and touching. Scenes that reveal the tender bond between two young siblings show how emotional ties transcend the petty problems that poverty presents. Anyone curious about Persian society should watch Children of Heaven. However, the film does transcend its cultural and historical context because it shows how people work together to collaborate creatively on common goals.
In this manner, a chain of custody could be established. if, say, Aldo's product had suddenly jumped from one step of the process to another, it might indicate that Aldo had not gone through the usual channels; had possibly stolen the idea, or copied it to a significant degree from Alexander McQueen. In either case, the designer could protect himself or herself by following the customary procedures of their marketplace.
Can Knockoffs Be Stopped?
ith so many ways to counterfeit designer fashion items like clothing, shoes, and handbags, and so few laws to prevent the actual production of pirated merchandise, stopping knockoffs would seem to be an almost impossible task. Nevertheless, knockoffs can be controlled if designers, retailers, and government authorities remain vigilant. As noted by American designers, merchandising is the key to the American design process. It is also the key to controlling the flow of counterfeit goods. hile…
Works Cited
http://www.questiaschool.com/PM.qst?a=o&d=5015713418
Brenner, Susan W., and Anthony C. Crescenzi. "State-Sponsored Crime: The Futility of the Economic Espionage Act." Houston Journal of International Law 28, no. 2 (2006): 389+. http://www.questiaschool.com/PM.qst?a=o&d=5015869743
Congress Considers Fashion's Copyrights." The Washington Times, 28 July 2006, C10. http://www.questiaschool.com/PM.qst?a=o&d=5001806764
Delener, Nejdet. "International Counterfeit Marketing: Success without Risk." Review of Business 21, no. 1 (2000): 16. http://www.questiaschool.com/PM.qst?a=o&d=5007317199
Running Room Case Study
Question 1 Do a SWOT on the Running Room.
The Running Room's strengths include the fact that the Running Room offers personalized service and quality shoes expressly designed for running and for the unique sports needs of runners. Also, the relatively low cost of opening up and maintaining the store means that it is easy to enter the market on a store-by-store basis. The Running Room's weaknesses are that the store has a relatively small niche market, that of serious runners and/or health conscious, older consumers. While serious runners do not generally patronize stores like Foot Locker, more generalized athletic shoe stores such have a wider market base and can sell more varieties of cheaper shoes at volume.
The threats to the Running Room include the store's primary competitors in the form of small independent outlets that exhibit local market strength based on longstanding customer loyalties.…
brands consumers, roles brands play, views customers brands developed marketing -marketing influences. The background readings module introduces ways analyzing products brands case reading relates a study relationship consumers brands.
I am what I wear and what I drive:
Having a relationship with Manolo Blahnik shoes and the Prius
'I am what I buy.' According to Susan Fournier, consumers have relationships with brands much in the same way they have relationships with human beings. Brands become a form of identity, much like hanging out in a certain clique of friends defines one's sense of 'self.' Brands define our economic class, social status, and life state based upon their name and associations. The ethos of a brand transcends the functionality of the product. Marketers position brands to be attractive to certain types of consumers and consumers eagerly embrace such positioning and use it as a method of self-definition.
The shoe brand Manolo…
Advertisements Comparison
Advertisements to Compare
Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have adequate information for them to make an informed decision of whether or not they will purchase what is being sold.
The paper will look at two advertisements and make a comparison of the two. It will also identify the target group that is likely to purchase the product that is on the advertisement. There will also be a discussion on the channels of communicating the message that is on the advertisement to the target group and details on…
References
Gfk, (2014). Advertising and Communication Optimization. Retrieved February 3, 2014 from http://www.gfk.com/solutions/Advertising-and-communication-optimization/Pages/default.aspx
Nraombr.(2014). Marketing Communication: Channels and Promotion Tools . Retrieved February 3, 2014 from http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html
Shoes advertisement. http://www.google.com/imgres?client=firefox-nightly&hs=GWb&sa=X&rls=org.mozilla%3Aen-U.S.%3Aunofficial&channel=fflb&biw=1280&bih=821&tbm=isch&tbnid=i8VsENXctXCGeM%3A&imgrefurl=http%3A%2F%2Fwww.pervasivetags.com%2FPublic%2FExamples.aspx&docid=KJF1bKX7LgzXCM&imgurl=http%3A%2F%2Fwww.pervasivetags.com%2FPublic%2FImages%2FExamples%2FExamples-Retail-Advertisement.png&w=629&h=900&ei=5FfvUt-7AcmDhQfQ2oHwCA&zoom=1&ved=0CHkQhBwwBQ&iact=rc&dur=311&page=1&start=0&ndsp=20
MacDonald's Advertisement. https://www.google.co.ke/search?q=mcdonalds+print+advertisements&tbm=isch&imgil=7gN5QtS1fak_XM%253A%253Bhttps%253A%252F%252Fencrypted-tbn1.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcRz_sP1vOVe5S-W85lPkbBASYB2Bks7ShQeNe1FXKCVs3ujpgmz%253B590%253B755%253BPZ7ZhqUc33afcM%253Bhttp%25253A%25252F%25252Fwww.foodiggity.com%25252Fthe-first-mcdonalds-big-mac-ad%25252F&source=iu&usg=__dTXvRXPxT9TgIkYCiPrzrZJAEm4%3D&sa=X&ei=3cnvUsTfHZSrhQfvl4GwDA&ved=0CDUQ9QEwBg&biw=1024&bih=625#facrc=_&imgdii=UK9c-s-L9bk3ZM%3A%3BiDByFfUf3-_R1M%3BUK9c-s-L9bk3ZM%3A&imgrc=UK9c-s-L9bk3ZM%253A%3BaX0mEYcdqtBjoM%3Bhttp%253A%252F%252Fm1.behance.net%252Frendition%252Fmodules%252F33671555%252Fdisp%252F705891516668bd248e3803b88b019583.jpg%3Bhttp%253A%252F%252Fwww.behance.net%252Fgallery%252FMcDonalds%252F4288169%3B600%3B788
ALDO SHOES' SOCIAL MEDIA STATEGY
Business Communication Class
MEMOAUDUM
Analysis of the ALDO Shoes' Social Media Strategy
However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012). esearch has identified many of the current best practices and innovative strategies that are being used in the industry and compiled the top three social media focal points that are suggest over the coming year. These mediums include:
Facebook
eddit
Pinterest
MEMOAUDUM
ALDO SHOES' SOCIAL MEDIA PLATTEFOM ANALYSIS
Fashion on Social Media
#1 -- Facebook
#2 -- eddit
#3 -- Pinterest
eferences
LIST OF FIGUES
Figure 1 - Aldo's Official Social Media Channels (Aldo, N.d.)
Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015)
Figure 3 - Boland (2015) esearch Findings
Figure 4 - Burberry Social Media Ad (Sharma, 2015)…
References
Aldo. (N.d.). Homepage/Main Landing Page U.S.. Retrieved from Aldo: http://www.aldoshoes.com/us/en_US
ALDO Shoes. (2016, March 23). ALDO Shoes. Retrieved from Pinterest: https://www.pinterest.com/aldoshoes/
Boland, G. (2015, November). Which Brand Sectors are Building the Biggest Social Channels? Retrieved from NewsWhip: https://www.newswhip.com/2015/11/which-brand-sectors-are-building-the-biggest-social-channels/
Cao, L. (2014). Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study. International Journal of Electronic Commerce, 69-96.
Do not sit on the bottom of the tub, this causes too much bending of the hip. Use liquid soap to avoid dropping the bar of soap. A long-handles bath sponge will help in bathing below the knees."
The necessary precautions for the post-operative housekeeping process, according to the Center for Patient and Community Education (2009), "sit for rest breaks as needed. Slide objects along the countertop rather than carrying then. Use a utility cart with wheels to transfer items to and from the table. Attach a bag or basket to your walker or wear a fanny pack to carry small items. Use a long-handled reacher to reach objects on the floor. emove all throw rugs and long electrical cords to avoid tripping in your home. Watch out for slippery/wet areas on the floor." (Center for Patient and Community Education, 2009) Certainly watch out for slippery floors if pets are…
References
Case-Smith, J. (2003). Outcomes in hand rehabilitation using occupational therapy services. American Journal of Occupational Therapy, 57, 409-506
(2009) Center for Patient and Community Education in association with the Department of Outcomes Management and the Communications & Marketing Department at California Pacific Medical Center. http://www.cpmc.org/learning/documents/rg-thr-home.html
Cipriano, L.E., Chesworth, B.M., Anderson, C.K., & Zaric, G.S. (2007). Predicting joint replacement waiting times. Health Care Management Science, 10(2), 195. Retrieved from http://search.proquest.com/docview/227985557?accountid=13044
Cleveland Clinic (2011) Total Hip Replacement. http://my.clevelandclinic.org/services/hip_replacement/or_overview.aspx
Trademark Infringement
Trademark and patent rights are important in the international perspective and have become the bone of contention in world trade matters. One of the most important discussion and formulation of policies of the Doha ound of the World Trade Organization that was held in 2002 started with the discussion of patents and trademarks. The para 17 of the release of the directors show that the WTO is concerned and is working for the "implementation and interpretation of the Agreement on Trade-elated Aspects of Intellectual Property ights (TIPS Agreement)." (WTO, 2002) the council further noted that the work begun by the Council for Trade-elated Aspects of Intellectual Property ights -- TIPS brought in the 'notification and registration of geographical indications' for many products. (WTO, 2002)
The geographical and color question:
The geographical rarity and the patent issued to a geographical product that has unique identity of its own are…
References
Bennett, Simon. (2012) "The Height of Confusion: Christian Louboutin v YSL Trademark
Infringement" Fox Williams' Fashion Law Group.
Retrieved 14 November, 2012 from http://www.fashionlaw.co.uk/site/fashion_focus/height_of_confusion.html
Elliott, Hannah. (2012) "Both Sides Claim Victory in YSL v. Louboutin Shoe Case"
They handled the situations in case the way they did in order to improve customer experience and increase their loyalty.
This behavior is supported by Nordstrom's management that encourages its employees to exceed their job requirements when assisting customers. From this point-of-view, there are numerous differences between Nordstrom and most of its competitors. For example, Sears is one of the department stores that do not seem to pay that much attention to the quality of customer service. Sears' merger with Kmart was supposed to improve customer experience, but the numerous complaints from customers reveal a different situation. Customers complain about the modifications made within the stores, which confuse them, and make it difficult for them to identify the products they are interested in. Also, customers complain about the fact that the staff at Sears is not able to properly assist them.
3. The retailing mix used the company ensures the…
Reference list:
1. Howard, T. (2005). Viral Advertising Spreads through Marketing Plans. USA Today. Retrieved February 23, 2001 from http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm .
Crisis at Footwear International
Case Summary
A multinational shoe manufacturing company has been accused of deliberately designing a shoe with an insole that is offensive to Muslims. Footwear International consists of a number of companies that are semi-autonomous with regard to operations, and are governed by boards of directors that include local business community members. The Footwear International company in Bangladesh experienced severe criticism from local activist student groups who interpreted the design of an insole to include the name of Allah. Further, the students charged the manufacturing company of being owned and financed by Jews, and somehow linked the entire episode to Salman ushdie. The designer of the shoe -- a devout Bengali Muslim who does not speak or read Arabic -- declared that the pattern integrated into the insole design was inspired by Chinese temple bells that she purchased. Further, the insole design had been considered and approved…
References
Bangladesh. (2011). CIA World Fact Book. Retrieved https://www.cia.gov/library / publications/the-world-factbook/geos/bg.html
People's Republic of Bangladesh. (2010). Department of State. Retrieved http://www.state.gov/r/pa/ei/bgn/3452.htm
Husain, I. (2009, Fall / Winter). Pakistan & Afghanistan: Domestic Pressures and Regional Threats: The Role of Politics in Pakistan's Economy. Journal of International Affairs, 63 (1), 1-18. Retrieved http://jia.sipa.columbia.edu/role-politics-pakistans-economy-0
According to Paddock, "The American Psychological Association (APA suggests that the proliferation of sexual images of girls and young women in the media is harming their self-image and development." The APA found that these images often arrest healthy development in a variety of areas, including self-esteem, which can cause a woman to display anxiety and shame. The article specifically mentions Christina's advertisements as examples of a negative portrayal of women (Paddock). Thus, the images portray women incorrectly in two ways. First of all, they portray women in a style of beauty that is not common, encouraging these women to believe that the advertised type of beauty is the only type of beauty. In response, some young girls are liable to have low self-esteem, in addition to spending a great amount of money on beauty products that they don't need. In short, the advertisements suggest that only one type of beauty…
Works Cited
Beauty and Body Image in the Media." 2008. Media Awareness Network. 20 October 2008. Media Awareness Network. http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm
Kid, Shibuya. "More Sizzling Christina Aguilera Ads on the Way! Sketchers Campaign
Shows Off Sexed-Up Xtina." 30 July 2004. AIR Massive. 20 October 2008. Air
Massive. http://www.airmassive.com/amblog_073004_1.html
Strategic, Tactical and Administrative Crime Analysis
Crime analysis is one of the most important processes in the fight against crime and efforts towards enhancing the effectiveness of the criminal justice system in dealing with crime. In the past few years, crime analysis has continued to expand in law enforcement agencies across the globe. This expansion has contributed to the development and use of different methods of crime analysis including strategic, tactical, and administrative strategic analysis. These techniques of crime analysis are utilized when examining different crime incidents and resolve them. This paper provides a review of different crime incidents using different techniques of crime analysis and an analysis of the various factors of crime in these incidents.
Review of the Crime Incidents
When reviewing these incident summaries, the type of analysis being conducted is tactical crime analysis whose main focus is to promote the short-term development of patrol, investigative priorities,…
The main concern in virtue ethics becomes about a person's moral character. When people choose to develop their moral character, better virtues will be created, and thus there will be more people acting in virtuous ways in all aspects of their lives -- and this includes how they treat all animals.
One example to be considered when thinking about how a person with a strong sense of virtue might behave is to counter it with how a person with a strong sense of duty might behave. From a duty sense, if one were a livestock farmer, he or she might believe that his or her duty lies in what is best for the people because, after all, the job is about raising livestock for slaughter, which will then become food for people. Therefore, the first duty would be to humans and the second duty to animals (Panaman 20008) (which may…
Bibliography
Garner, R. (2005). Animal ethics. Cambridge: Polity.
Gruen, L. (2011). Ethics and animals: An introduction. Cambridge: Cambridge University Press;
1st edition.
Hursthouse, R. (2000). Ethics, humans and other animals: An introduction with readings. New York: Routledge.
2. How important is it to "walk in the other person's shoes" when trying to avoid or resolve a conflict? Explain.
It would seem to be extremely important to be able to "walk in the shoes" of other people in any situation where the individuals involved might be prone to frustration or anger. In fact, the ability to appreciate the perspective of others in this way would help imagining the possible trigger points of the other person. Aside from getting a better view about the way we should communicate our anger, stepping into the shoes of another also allows us to consider more fairly the expectations or frustrations that anybody might feel in the same circumstances. We are less likely to experience anger if we believe that the other person is only responding in the same way we might if the situation were reversed.
3. How do you tend to…
Issuance Qs
Q1) in term of, Issuance Costs:
The cost of selling stock to the public list below which contains 6 categories as follow:
Gross Spread
Other direct expenses
Indirect expenses
Abnormal returns
Underpricing
Green Shoe option
Explain how will each category ( cost of issueing security) will affect raising capitals ( positively or negatively)
Gross Spread: This refers to the simple difference between the underwriting price of each share of stock (that is, the price the issuing company actually receives for the stock) and the price the underwriters offer to the public (generally the estimated market value of the stock) (Minarss, 2003; Carey, 2009). This is a cost to the company, but the profits to the underwriters provide their incentive for performing the underwriting tasks, and so this spread is necessary (Minarss, 2003; Carey, 2009).
Other Direct Expenses: Other direct expenses involved in issuing stock range from human resources…
References
Carey, W. (2008). Who Profits from IPO Underpricing? Accessed 16 April 2012.
http://knowledge.wpcarey.asu.edu/article.cfm?aid=479
Minars, D, (2003). Corporations Step-by-Step. New York: Barron's.
theories on motivation that relate to an employee switching from salary to commission. The Maslow "Hierarchy of Needs" theory is applicable and appropriate; Maslow believed that people are motivated to fulfill basic needs first, then they move on to other needs. He presents five levels in his hierarchy of needs and the first is "physiological needs": these are survival needs -- food, water, air to breathe and sleep. The motivation to earn more money covers the ability to buy food and to have fresh water. The second level of Maslow's Hierarchy of needs is the most applicable to the switch from salary to commission; that second on the hierarchy are "security needs" -- steady employment, access to healthcare, a safe place to live and shelter from the environment. The other needs (social, esteem, and "self-actualizing") fit into the change from salary to commission, but of those "self-actualizing" is particularly germane…
Works Cited
Cherry, K. (2014). Hierarchy of Needs. About.com Psychology. Retrieved April 18, 2014, from http://psychology.about.com .
University of Cambridge. (2009). Vroom's Expectancy Theory. Retrieved April 18, 2014, from http://www.ifm.eng.cam.ac.uk .
Technological -- Nordstrom uses the most advanced real-time inventory system management software possible. The company must balance the technological requirements with its human side of customer service.
Social -- Nordstrom caters to a special kind of customer; one who wants high quality, more exclusive items that are environmentally sound, but of the quality that will last. In recent decades the social climate of America resulted in a greater percentage of questionable returns (gowns or shoes worn once or twice and then returned), but the company has managed to endure this paradigm shift.
Competitive -- The competitive market for the consumer's dollar has grown dramatically. In most major cities there are 2-3 upscale retailers, of which Nordstrom is one. Nordstrom seems to maintain its competitive edge with its Customer Service mentality and reputation as well as attention to detail and quality.
Economic -- Nordstrom is sensitive to the economy. The recent…
WALKING a MILE IN JOHN F. KENNEDY'S SHOES
John Fitzgerald Kennedy (JFK) was a tremendously important figure in modern American history despite the fact that his presidency was cut short after less than three years by his tragic assassination in 1963. Born into a wealthy and politically influential family, Kennedy served in the U.S. Navy during World War II after which he served as a U.S. Congressman from 1946 until his election as the nation's 35th president, overcoming the significant obstacle of prejudice against Catholics in American politics. Kennedy also suffered from colitis, chronic back problems, and Addison's Disease throughout his career, a fact that was largely hidden from the public in an era where the press maintained a form of "gentlemen's agreement" to avoid publicizing unflattering personal information about political representatives. Likewise, no public mention was ever made of Kennedy's extramarital affairs. His presidency faced several extremely important domestic,…
References
Roberts, P. (2000). The Cold War. Phoenix Mill: UK.
Sorensen, T.C. (1965). Kennedy. Harper & row: New York.
These methods of informal deterrence would help to prevent Bobby's criminal behavior.
Since he already committed the crime, Bobby would certainly need to be punished. However, Beccaria strongly argued that punishment must not be cruel, and must fit the crime. Clearly, Bobby never intended to hurt the homeowner; he broke into the home when he knew she would not be there.
Depending on the amount of property stolen, Bobby would have to pay the consequences. If this is his first offense, Bobby could be sentenced to a public form of community service, such as picking up trash by the roadside. He would also have to regularly report to a counselor. Parents could impose a strict curfew. This mixture of informal and formal methods of deterrence would help to stop Bobby from engaging in more criminal behavior.
orks Cited
Beccaria, Cesare. 1963. On Crimes and Punishment.…
Works Cited
Beccaria, Cesare. 1963. On Crimes and Punishment. New Jersey: Prentice Hall.
Economics
The Partnership between Microsoft and Apple after Microsoft had faced tough anti-trust scrutiny is an example of monopolistic competition. Microsoft and Apple produce products that are not perfect substitutes of each other. In fact, the products are perceived to be different to all other brands products. Microsoft's products include Microsoft Office and the IE products. Apple on the other hand had MAC operating system (Kawamoto, Heskett & icciuti, 1997). Microsoft had to preserve competiveness in the industry to comply with antitrust laws and to ensure that there was no unfair competition in this industry as to limit consumers from making informed choices on what kind of products they should go for and at what prices. Microsoft wanted to develop and ship future versions of its MS Office, internet explorer, and development tools to Macintosh. In the event that Apple did not survive Microsoft would not have kept antitrust charges…
References List
Kawamoto, D., Heskett, B. & Ricciuti, M. (August 6, 1997). Microsoft to invest $150 million in Apple. CNETNews.
Slide Share Inc. (2013). Market Structure. Retrieved from http://www.slideshare.net/Leephen/market-structure-n3
Cultural Counselor
Being a counselor can sometimes be a really tough job. Counseling can only be effective and beneficial when the counselor places himself or herself in the shoes of his or her client. If he or she is unable to do so, he or she will never become an effective counselor. Placing oneself in the circumstances of someone else is not easy, let alone placing oneself in the shoes of a person who is of a different race, religion or culture. That is the real test of a counselor. In this paper I shall discuss what is required to understand the cross-cultural relationships in counseling to help the client get over their problem easily. All the dimensions pertaining to counseling (of a client of a different background that the counselor) will discussed with the case scenario.
Case Scenario
When clients and counselors have different cultural (or ethnic or racial)…
References:
Cannon, E.P. (2008). "Promoting moral reasoning and multicultural competence during internship." Journal of Moral Education, 37(4), 503-518.
Crethar, Hugh C. And Ratts, Manivong J. (2008). "Why Social Justice is a Counseling Concern?"
Gilbert, Jane. (2002). "Cross-cultural issues in counseling skillstraining: lessons from Lesotho."
Journal of Social Development in Africa. New York, NY: John Wiley & Sons.
Shopping Touism Hong Kong
A study of shopping touism: Is Hong Kong a good place fo shopping?
Backgound to the eseach Issue 2
Discussion of elevant liteatue
Poposed eseach Methodology and analysis
Sampling Method
Demogaphic Chaacteistics
Analysis of the esults fom Suvey
Suvey Question 7- Who ae the main companions fo visit in HongKong?
Backgound to the eseach Issue
Within the past thee decades shopping touism at intenational level has been inceased hugely the eason being advancement in the ailine industy as well as lessening in taveling expenses. This is evident fom the latest data which shows that in 2008 intenational aival was 922 million which is an incease of 4.47% since in 2005 it was 800 million (UNWTO, 2009, p.4). Although wold economy faced economic ecession in 2008, yet it did not impact on the touism ate which inceased by 1.99% in the peiod of 2007-2008.
Touism now has…
references and expenditure behaviors: the case of the Taiwanese outbound market. Journal of Vacation Marketing, 10(4), 320-332.
McCabe, S. 2009. Who is a tourist? Conceptual and theoretical developments. In J. Tribe (Ed.), Philosophical issues in tourism. (pp. 25-42). Buffalo, NY: Channel View Publications.
Mok, C. & Iverson, T.J. 2000. Expenditure-based segmentation: Taiwanese tourists to Guam, Tourism Management, 21(3), 299-305.
Oh, J.Y., Cheng, C.K, Lehto, X.Y. & O'Leary, J.T. 2004. Predictors of tourists' shopping behavior: examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing, 10(4), 308-319.
Timothy, Dallen J., and Richard W. Butler 1995, "Cross-Border Shopping a North American Perspective." Annals of Tourism Research 22, 1 (1995): 16-34.
In terms of the flexible working schedules, these would take the form of allowing the staff members to work more hours in fewer days or fewer hours, spread across more days. Basically, the 8-hour strict schedule structure would no longer be implemented. The requirement with this incentive is that of ensuring employee collaboration and making sure than when an employee wishes to make use of the flexible working schedule, another staff member is able and willing to replace him. The schedule decisions would generically be subjected to mutual agreements between the staff members, approved by the manager.
The flexible working schedule has the ability to increase employee on the job satisfaction due to the fact that it allows the individual to better balance his personal and professional responsibilities. The individual will not for instance be on the job and worry about a sick child or a parent in need, but…
References:
Bruce, A., How to motivate every employee: 24 proven tactics to spark productivity in the workplace, McGraw Hill Professional, 2006
Frey, B.S., Osterloh, M., Successful management by motivation: balancing intrinsic and extrinsic incentives, Springer, 2002
Gitman, L.J., McDaniel, C., The future of business: the essentials, 4th edition, Cengage Learning, 2008
Too bad I didn't listen to my parents when they said, "Enjoy it now, for you'll never be young again." Or questioned, "Why are you always in such a big hurry to grow up?" Too bad I didn't realize that my older siblings were just as jealous of me having no responsibilities, as I was of them being older. Too bad that I did not have adult eyes in my child's body, so I could have seen all the wonderful things I was missing by dreaming about being older. I would like to see with adult eyes how great those New Year's parties were with my family, as we cuddled close together and watched the movies or television shows, ate popcorn, and drank bubbly non-alcoholic champagne. I would like to see with adult eyes how wonderful it was to go to story hour each week and just sing songs, dance…