Coca-Cola's competitive strategies in the global beverage industry
Strategic Choices - SWOT
"Competitive advantage" is approached with the seriousness of a science involving carefully chosen strategies for cost advantage and/or differentiation advantage. Achieving one or both of those advantages through the use of one or more of four strategic business methods ideally gives a company a significant competitive edge over its competitors. The Coca-Cola Company apparently uses three of these strategies to achieve a premiere position in the global beverage industry.
The achievement of competitive advantage is an apparently tireless quest using one or more of four basic strategies. "Low Cost" concentrates on delivering an equal or better product at a lower cost. "Differentiation" concentrates on delivering or at least seeming to deliver a product with more and/or better benefits than products delivered by one's competition. "Focus" uses either cost advantage or differentiation advantage in a targeted, narrow market. "Preemption" concentrates on being the first to innovate, produce, distribute, market, or engage in some other competitive business aspect. Using one or more of these strategies successfully can create a "superior value" giving a company a sustained competitive advantage over its competitors.
Greenwashing: understanding false environmental marketing claims
On some products, we see labels tagged with the logo EcoLogo and Green Seal. Some people do not know what they stand for nor why they are necessary. The following essay is an explanation of these labels and the reason for their existence.Both labels, each produced by different companies, were issued as control against a practice called Greenwashing. Greenwashing is the practice of managers calling their brands/ products ‘natural', ‘earth-friendly', ‘environmental', ‘green', ‘organic', or the like – when they may not, necessarily be so. Some products, in fact, had been marketed as ‘natural' and/ or biodegradable with the meaning being empty. For instance, potato chips were marked as ‘natural'. Of course, they are: they come from ‘natural' potatoes. Similarly, many cereals are marked as such with gullible consumers paying higher prices due to erroneously considering the brand a healthier product; the brand may be replete with sugar and artificial colorings.
Research Paper
Undergraduate
The American workplace in the global economy: changes, practices, and consequences
It has become a generally acknowledged fact nowadays that a new global economy is coming into view. This innovative international economy is distinguished "by the transnational flow of capital, goods, services and labor; by greater national specialization and increased competition across borders; and by the use of new technologies" (O'Toole & Lawler III, 2006). Moreover, it has completely disturbed the long-established ways of business responsibilities and operations.