Professional Progress My Professional Progress: I Am
I am the Manager, Retail Management, Wal-Mart, San Francisco. I joined this branch when it was newly launched in San Francisco about two years back. I have served the Wal-Mart group in several cities of USA. With little over two decades of retail management experience, in my core roles as Manager, Retail, I have also been associated with traditional marketing roles like public relations, advertising. I was entrusted to run several loyalty programmes for customers from the detail customer database that we have in our Computer Systems and prepared a ‘Retail Reporting Roadmap' which helps in evaluating customer data to have importance across the enterprise. From my experience, I have found that customer metrics are crucial measures which are just as important as metrics that measure product, performance of vendor, or channel.