Southwest Airlines Essays (Examples)

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Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Essay Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score


Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20


The external…… [Read More]


Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

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Southwest Airline Has Emerged as

Words: 1510 Length: 5 Pages Document Type: Essay Paper #: 55954880

Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.


The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding…… [Read More]

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Quality Management a Comparison Between Southwest Airline

Words: 1145 Length: 4 Pages Document Type: Essay Paper #: 98271125

Quality Management

A Comparison between Southwest Airline and Domestic and International Business Operations

Southwest airline is an American company that offers services domestically. The company's main competition is other domestic airlines. Ford Motor Company is an American automaker that operates in the United States and worldwide. Ford competes in the United States and globally. The decisions made by the leaders of these two organizations have directly impacted the outcome of these organizations. In this paper I will discuss Southwest airlines and how the organization manages to stay competitive domestically. I will discuss Ford and their strategies for remaining competitive globally. I will also discuss the distribution of power in both of these organizations.

Southwest Produces Competition Domestically

Southwest airline is the most successful low fare airline in the United States. This company has modified the way traditional airlines functions and conducts daily business. "Southwest airlines is the largest airline in…… [Read More]


Box, T.M. & Byus, K. (2007). Southwest Airlines 2007. Journal of the International Academy for Case Studies. 15 (1) 21-27

Ford (2011). The Ford Story. Retrieved from

Southwest (2010). The Mission of Southwest Airlines. Retrieved from

Taffinder, P. (2007) Leadership Crash Course. Viva Books, New York, NY
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Southwest Is a Strong Performer in the

Words: 1334 Length: 5 Pages Document Type: Essay Paper #: 35547475

Southwest is a strong performer in the U.S. airline industry. There are a number of reasons for this success, based on the strengths that the company has cultivated over the years. Southwest's strengths include its organizational culture, which is a source of sustainable competitive advantage and supports virtually every other strength that the company has. The other strengths are its management team and leadership; its financial situation and its operational excellence. These strengths are counterbalanced by weaknesses such as poor political relations, maintenance and safety issues and ongoing issues with the integration of AirTran into the company. Overall, however, Southwest's strengths are both intense and permanent, while the weaknesses are not particularly intense in nature, and are for the most part transient.


Southwest Airlines is one of the market leaders in the U.S. airline industry, and one of its best performers financially. The company trails Delta and United Continental…… [Read More]

Works Cited:

AP. (2006). Bush signs bill repealing the Wright Amendment in 8 years.

USA Today. Retrieved May 17, 2012 from

No author. (2012) SWOT analysis. Business Balls. Retrieved May 17, 2012 from 

RITA. (2012). Airline domestic market share. Bureau of Transportation Statistics. Retrieved May 17, 2012 from
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Southwest Fosters Its Organizational Culture

Words: 927 Length: 3 Pages Document Type: Essay Paper #: 24753204

Considering Kelleher's leadership of Southwest, I believe that he falls in the "team leader" quadrant for the simple reason that he emphasized the importance of both task and relationships, led by example and built an organizational culture, which encouraged people to realize their full potential.

4. Southwest believes that employees come first. However, unlike many other organizations, this is not merely a slogan at Southwest that the company pays lip service to. It lives, breathes and practices the philosophy through aligning its systems, structure, policies, and procedures so that employees know that they do truly come first. More important, the leaders at Southwest lead by example so that employees come to learn what the right thing is and that the company truly believes in encouraging its people to "do the right thing." Southwest also lets its people know that they come first through ensuring that they have all the information…… [Read More]

Works Cited

Freiberg, K. & Freiberg, J. Nuts. London: Orion Publishing, 1998.
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Airline Ticket Pricing Varies Depending on Which

Words: 636 Length: 2 Pages Document Type: Essay Paper #: 22475801

airline ticket pricing varies depending on which day the passenger wishes to fly. his is an important question because it will provide the data necessary to passengers who wish to save money, assuming, of course, that these passengers also have the flexibility to travel on certain days. Considering the fact that most airline passengers are going to pay more to travel via air than they would via almost any other form of transportation, one would think that lowering the expenses of air travel would be appealing to a majority of those traveling via air.

It is assumed that there are trends to air travel and that the airlines track those trends. Assuming that those trends show air travel is not as feasible on certain days of the week, it could also be safely assumed that the airlines would then likely lower the cost of air travel on those days to…… [Read More]

The third (and last) website used was This website is the home of American Airlines, a regularly priced 'mainstream' airlines. American Airlines had a bevy of pricing available depending on specific flights and times. An example would be the pricing to travel from St. Louis to Salt Lake City on a Sunday was quoted at a starting price of as low as $246 and as high as $1,145. Monday pricing started at $297 and was as high as $931. Tuesday through Saturday pricing was $187 - $911. The return trip from Salt Lake City to St. Louis was as equally diverse.

The data showed that during a one-week timeframe in early January, 2011 that the pricing that could be found on various websites provided opportunity for a passenger to fly from St. Louis, Missouri to Salt Lake City, Utah for as little as $187 or as high as $1,145.

The data also showed that for the discount airline there was no difference in pricing based on the days of the week while at the 'major' airlines there was not only a difference based on the day chosen to fly, but on the times and flight availability as well. The ticket brokering website provided pricing based on availability of specific flights and airlines.
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Airline Industry Has Become Increasingly

Words: 17068 Length: 50 Pages Document Type: Essay Paper #: 69548589

By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001).

By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to increase for the foreseeable future. For example, according to Janda, Flouris and Oum (2005), global air passenger traffic increased from 1.573 trillion revenue-passenger-kilometers (RPK) in 1985 to 3.394 trillion in 2000, representing a 116% increase during this decade-and-a-half period, or an average annual compounded growth of 5.26%. Furthermore, between 1985 and 2000, air freight traffic grew at even faster rate than passenger traffic (Janda et al. 2005). These authors also emphasize airlines are directly affected by the larger economy in…… [Read More]

Network." 2010, October 7 Canada NewsWire Group. [online]. available:

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Airline Case Analysis Explain the

Words: 2015 Length: 6 Pages Document Type: Essay Paper #: 87844546

On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer service and delivering value at their price points (Mantshantsha, 2007).

Of all aspects of the company's marketing mix, this one is struggling the most as it strives to capture more of the business traveller market. The promotional strategies are tied to the company's website and to limited direct marketing through social networks, yet is weak at defining a connection between the extensive MO strengths the company has and the ability to translate that into customer value. The lack of connection between the reliability base the company has and the success of its business travellers is a major weakness in the promotional strategy.

On the place dimension of the marketing mix, the…… [Read More]


Josh Bernoff & Ted Schadler. (2010, July). Empowered. Harvard Business Review, 88(7, 8).

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, & Per Andersson. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548.

Kelly, B. (2008). LIFT OFF. Finweek, 18. Retrieved from Business Source Complete database.

Liou, J., Yen, L., & Tzeng, G.. (2010). Using decision rules to achieve mass customization of airline services. European Journal of Operational Research, 205(3), 680.
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SEC filing requirements for Southwest

Words: 1411 Length: 3 Pages Document Type: Essay Paper #: 23243947

Southwest Airlines

K Annual SEC Report Review

hat 3 items of important information does the income statement reveal about the financial performance of the company over the last three years?

There are many different items that the income statement reveals about Southwest Airlines. In 2015, the company really had a good year financially. The company's total revenues grew considerably, while at the same time the total operating expenses also dropped significantly which lead to the total operating income that was nearly double that of the previous reporting year. However, many of these points were already made in the report introduction. Passenger ticket sales were up, fueling revenue growth, while at the same time, costs, primarily from decreases in fuel costs, which resulted in the company having one of its best years in the company's history.

There are some more subtle insights that can also be gained from the income statements…… [Read More]

Works Cited

SEC. (2017, February 7). CERTIFICATION OF CEO AND CFO. Retrieved from SEC:

SEC. (2017). Southwest Airlines 10-K. Retrieved from SEC:

Southwest Airlines. (N.d.). Audit Committee Charter. Retrieved from Southwest Airlines: wikinvest. (2009). Southwest Airlines Company (LUV). Retrieved from wikinvest:
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Sw Airline Case Study There

Words: 1319 Length: 4 Pages Document Type: Essay Paper #: 78885229

That is primarily due to the spirit of teamwork the company instills on human workforce. Another reason for success in this regard is the maintenance of certain rules and principles followed by everyone: the CEO, Vice-Presidents, pilots, flight attendants, and receptionists. For example, flight attendants do not necessarily wait until people from a specific department come in and clean up the plane seats; they do the task on their own if they have to. Pilots start carrying bags if they see there is a need for that. They do not as, a general rule, avoid responsibility, which allows different parts of HR systems work together. SW also ensures teamwork that avoids conflicts between different parts by encouraging cross-departmental collaboration and training. For example, pilots participate in the recruitment process, helping to hire other pilots. SW developed a dynamic training program to ensure smooth HR management across different systems. New flight…… [Read More]

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Suitable Airline Performance Data Provide a Discussion

Words: 4218 Length: 15 Pages Document Type: Essay Paper #: 38278406

suitable airline performance data, provide a discussion rivals North American Airline industry found hard match southwest airlines. 2)Discuss dynamic capabilities, distinct capabilities generally, a source competitive advantage fast-paced highly uncertain environments.

Southwest Airlines

The airline industry has generated unprecedented development within the society. Supported by technologic innovation, the airline industry has shifted balances in wars and fights and it has supported the advancement of the societies and economies. Due to the airline industry, people became able to travel to places once considered remote and as such to expand their cultural horizons, but also the business operations.

At its inception, the airline industry would be mostly owned and operated by the government, and this situation still applies in some of the countries in the globe. In the United States however, the airline industry has been subjected to deregulation and privatization and it is now characterized by high levels of competition. The…… [Read More]


2012, The Global Competitiveness Index 2011-2012 rankings, World Economic Forum, accessed on August 1, 2012

2012, The world factbook, Central Intelligence Agency, last accessed on August 1, 2012

2012, Website of the World Economic Forum, http://www.weforum.orglast accessed on August 1, 2012