Southwest Airlines Essays (Examples)

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Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Essay Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score

Ratings

Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20

EXTERNAL FACTOR EVALUATION MATRIX

The external factors such as environmental, economic, social, cultural, demographic, political, legal technological etc. have a great influence on the company's performance. Thus to provide a better view of all these factors External Evaluation Matrix is designed. A rating of 4 here means the company is very good at reacting to all…… [Read More]

Bibliography

Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

A www.marketingmix.com.au / www.mcdonalds.com / www.bbc.co.uk
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Southwest Airline Has Emerged as

Words: 1510 Length: 5 Pages Document Type: Essay Paper #: 55954880

Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.

Recommendations.

The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding itself internationally

The company should continuously promote an environment of love and fun.

BIBLOGRAPHY…… [Read More]