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Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why?
Tesla Motors is an innovative U.S. car manufacturer that is making a high performance electric sports car called: the Roadster. They have announced production plans for a new models including: a four door sedan and the S. series (which are to be delivered in 2012). The company's goals are to: take mainstream EVs (electric volt technology in automobiles) and make them accessible to consumers. Its strategy has three prongs to include: selling its own vehicles through its showrooms / online;…
Tesla's Future: (2011) Will Another company be in the Driver's Seat? Fool.com. Retrieved from: http://www.fool.com /investing/general/2011/03/30/teslas-future-will-another-company-be-in-the-drive.aspx
Tesla Targets 50 auto showrooms with an Apple Twist. (2011). Green Tech Media. Retrieved from: http://www.greentechmedia.com/articles/read/tesla-targets-50-auto-showrooms-with-an-apple-twist/
Tesla Motors has a cash flow problem, which makes it vulnerable to the many larger competitors who want into the electric vehicle business. The advantage Tesla has is with its battery technology, which is vastly superior to anybody else's, and in its brand name and leadership. The in-house distribution is unique to the industry but it might be too early to determine whether this is helping Tesla or hurting it. This paper will examine how these elements work on the company strategically, and there will be a recommendation to leverage the company's strengths while shoring up its weaknesses. It is recommended that the auto business is spun off into strategic partnership with an established automaker and that Tesla maintains its battery IP and energy business. The battery technology would be licensed to the auto company.
Tesla Motors has a future that is potentially promising, but there are a…
Castelvecchi, D. (2015). Will Tesla's battery for homes change the energy market? Scientific American. Retrieved May 5, 2015 from https://www.scientificamerican.com/article/will-tesla-s-battery-for-homes-change-the-energy-market/
MSN Moneycentral (2015). Tesla Motors. Retrieved May 5, 2015 from http://www.msn.com/en-us/money/stockdetails/financials/fi-TSLA?ocid=qbeb
Porter, M. (2008). The five competitive forces that shape strategy. Harvard Business Review. Retrieved May 5, 2015 from https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy
Tesla Form 10-K for 2014. Retrieved May 5, 2015 from http://ir.teslamotors.com/secfiling.cfm?filingid=1564590-15-1031&cik=
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the oadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are increasing and the losses are diminishing (TeslaMotors.com, 2015).
The company's products have received rave reviews in general, something that has only increased its popularity. There have been some issues, however, with established franchise car dealers, who have in some cases launched legal challenges to Tesla's business model, which does not include franchised dealers (Gilbert, 2014). This level of corruption - an established interest buying laws from politicians who oppose free market capitalism - has not stopped the company's rapid growth.…
Gilbert, B. (2014). Why Tesla Motors can't sell cars in most of the United States. Engadget. Retrieved March 16, 2015 from http://www.engadget.com/2014/07/17/tesla-motors-us-sales/
Squatriglia, C. (2010). Tesla IPO raises $226.1m, stock surges 41%. Wired. Retrieved March 16, 2015 from http://www.wired.com/2010/06/tesla-ipo-raises-226-1-million/
TeslaMotors.com (2015). Website, various pages. Retrieved March 16, 2015 from http://www.teslamotors.com/ about
Tesla 2014 Annual Report. Retrieved March 16, 2015 from http://ir.teslamotors.com/sec.cfm
Tesla Case Analysis
General Environment/Industry Analysis
The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then there are the lower priced models—the 2019 Hyunai Kona Electric, which will have a 250 mile battery charge range. The Chevy Bolt EV has a base MSRP of $37,495 this year. GM, Nissan and Volvo all have plans for EVs—as does Volkswagen, BMW, Toyota, Mazda, Infiniti, Peugot, Citroen and Ford. Virtually every major auto manufacturer is entering the EV space either this year or next—which means Tesla’s novelty is soon to be no more (Spiegel, 2018). Tesla was…
Boudette, N. (2018). For Tesla, production hell looks like the reality of the car business. Retrieved from https://www.nytimes.com/2018/04/03/business/tesla-model-3.html
DeBord, M. (2018). Elon Musk promised a Tesla alien dreadnought factory—but what we got was a tent. Retrieved from https://www.businessinsider.com/tesla-is-failing-to-build-the-factory-of-the-future-2018-6
Denning, L. (2018). What does $3 billion even buy Tesla these days? Retrieved from https://www.bloomberg.com/view/articles/2018-05-16/tesla-stock-sale-of-3-billion-wouldn-t-help-liquidity
Durden, T. (2018). Tesla admits it may need more capital. Retrieved from https://www.zerohedge.com/news/2018-05-07/tesla-admits-it-may-need-more-capital-reveals-300mm-sales-came-accounting-change
Hawkins, A. (2018). Tesla relied on too many robots. Retrieved from https://www.theverge.com/2018/4/13/17234296/tesla-model-3-robots-production-hell-elon-musk
Levine, M. (2018). Elon Musk’s funding. Retrieved from https://www.bloomberg.com/view/articles/2018-08-13/funding-for-elon-musk-s-tesla-buyout-wasn-t-so-secure
Mahmood, M. (2015). Strategy, structure, and HRM policy orientation: Employee recruitment and selection practices in multinational subsidiaries. Asia Pacific Journal of Human Resources, 53(3), 331-350.
Matousek, M. (2018). Elon Musk says he agrees that there are too many robots on the Model 3 production line. Retrieved from https://www.businessinsider.com/elon-musk-says-model-3-production-using-to-many-robots-2018-4
SWOT Analysis: Tesla Motors
Tesla Motors was founded in 2003 and it specializes in high-end electric vehicles. The company operates out of Palo Alto California and it has over 2000 employees. It was founded by Elon Musk who has prior success in SpaceX and PayPal. The company's goals is to accelerate the transition to electric mobility with a full range of increasingly Despite the fact that it has received loans from the federal government and other tax advantages which are given to alternative fuel vehicle manufacturers, the company still has ups and downs and was even close to being bankrupt as some point. However, recently the company has registered a lot of success that has enabled it to pay loans from the government. Initially the company was only producing expensive sports car that were meant for the rich. Today, the company is expanding and is now producing vehicles that are…
Tiu, M. (2013). Tesla Motors. Retrieved August 4, 2014 from http://mindytiu.files.wordpress.com/2013/02/tesla-motors-market-analysis-final.pdf
Boyke, D., Chneg, J., Clevers, J. & Schroed, M. (2010). Tesla Tomorrow: The future of Tesla Motors. Retrieved August 4, 2014 from http://business.library.wisc.edu/resources/kavajecz/10_Fall/TeslaMotors_Report.pdf
Housman, A. (2013).Tesla Motors Carving out a Niche in the Luxury Auto Market. Retrieved August 4, 2014 from http://capitalistcreations.com/tesla-motors-carving-out-a-niche-in-the-luxury-auto-market/
Boss, B., & Sparks, D. (2014). Tesla Motors Inc.'s Greatest Weakness. Retrieved August 4, 2014 from
Comprehensive Analysis of a Fortune 500 Company: Tesla, Inc.—Corporate Strategy and Competitive Advantage
Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained financing to build cars in China, where its vehicles are already being sold, and is currently poised to enter Japan’s market. Tesla’s focus on sustainability and its CEO Elon Musk’s use of social media has made Tesla a favorite among investors who view sustainability as the future and…
Alghalith, N. (2018). Tesla: Innovation with Information technology. International Journal of Business Research and Information Technology, 5(1), 37-51.
Baumgartner, R. J. (2014). Managing corporate sustainability and CSR: A conceptual framework combining values, strategies and instruments contributing to sustainable development. Corporate Social Responsibility & Environmental Management, 21(5), 258–271.
Crothers, B. (2018). Tesla Week: Elon Musk, Model 3 Media Panic: \\\\'Make-Or-Break\\\\'. Retrieved from https://www.forbes.com/sites/brookecrothers/2018/03/18/tesla-week-elon-musk-model-3-media-panic-make-or-break/#3170b51944bd
Dainow, B. (2017). Threats to autonomy from emerging ICTs. Australasian Journal of Information Systems, 21.
Durden, T. (2019). Tesla Still Owes $1.6 Billion In Lease Obligations Which Landlords Want Repaid. Retrieved from https://www.zerohedge.com/news/2019-03-09/tesla-still-owes-16-billion-lease-obligations-which-landlords-want-repaid
Engle, J. (2019). Tesla Model 3 Drives Off The Demand Cliff. Retrieved from https://seekingalpha.com/article/4240781-tesla-model-3-drives-demand-cliff
Ferris, R. (2019). China annual auto sales fall for first time in about two decades with more pain on the way. Retrieved from https://www.cnbc.com/2019/01/03/china-annual-auto-sales-fall-for-first-time-in-about-two-decades.html
Gardner, G. (2018). Auto Sales Are Down. Here\\\\'s Why They\\\\'ll Continue To Fall. Retrieved from https://www.forbes.com/sites/greggardner/2018/03/12/auto-sales-are-down-heres-why-theyll-continue-to-fall/#6b32b5fe2dcb
Tesla Motors competes in a niche segment of the an automobile industry, which is the electric car segment. Specifically they occupy a luxury component of that segment. The macroenvironment is an interesting one, not the least because it is in a state of flux. The traditional model of the gasoline-powered automobile has been so dominant for so long that is seems almost inconceivable that this model is changing. Yet, with climate change, peak oil and a number of other issues, there is a groundswell of public opinion that is shifting. Surveys have revealed that acceptance of electric vehicles is not universal, but is stronger among women and the aged, and those with a high level of environmental conscious. Men perceive their knowledge of the issues surrounding electric cars to be high, while there is actually no evidence to back that up, and men score lowest on acceptance of electric…
Moseman, A. (2015). Confirmed: The $35,000 Tesla Model 3 will be unveiled in March 2016. Popular Mechanics. Retrieved November 20, 2015 from http://www.popularmechanics.com/cars/a12983/35000-tesla-model-iii-coming-in-2017/
Water, R. (2015). Delivery shortfall holds back Tesla. Financial Times. Retrieved November 20, 2015 from http://www.ft.com/cms/s/0/c6903a96-b23f-11e4-80af-00144feab7de.html#axzz3rzSRTgmV
SCMP (2015). Tesla electric cars struggle to ignite Chinese market. South China Morning Post. Retrieved November 20, 2015 from http://www.scmp.com/news/china/money-wealth/article/1771599/tesla-electric-cars-struggle-chinese-market
Ziefle, M, Leusmann, S., Kasugai, K., & Schwalm, M. (2014). Public perception and acceptance of electric vehicles: Exploring users' perceived benefits and drawbacks. Retrieved November 20, 2015 from http://www.comm.rwth-aachen.de/files/public_perception.pdf
Foreign Entry Analysis – Developed Country
In recent years, Tesla has grown to become one of the most renowned and successful companies in the US and across the globe. Tesla, Inc. is a clean company and a pioneer in electric vehicles with its headquarters in Palo Alto. It is a publicly-traded firm listed on the Nasdaq with the symbols TSLA (Agence France-Presse, 2010). The company is involved in the designing, developing, manufacturing, and retailing electric vehicles and designing, manufacturing, installing, and retailing solar energy products. Tesla's business operation comprises of three key divisions. First, there is the automotive division, which encompasses the process of how electric vehicles are designed until they are leased or retailed. The storage and energy generation divisions encompass generating solar energy and products for energy storage (Reuters, 2021).
The company was formed in 2003 by several engineers with the aspiration to validate that persons did…
Agence France-Presse. (2010). Tesla is First U.S. Automotive Company to Go Public in More than 50 Years. Industry Week. [Online]. Available https://www.industryweek.com/the-economy/environment/article/21956412/tesla-is-first-us-automotive-company-to-go-public-in-more-than-50-years [Accessed 17 January 2021].
American Bar Association. (2014). The Importance of Bilateral Investment Treaties (BITs) When Investing in Emerging Markets. [Online]. Available https://www.americanbar.org/groups/business_law/publications/blt/2014/03/01_sprenger/ [Accessed 18 January 2021].
Bal-Gunduz, Y., & Crystallin, M. (2014). Do IMF-Supported Programs Catalyze Donor Assistance to Low-Income Countries?. International Monetary Fund.
Biglaiser, G., & DeRouen, K. (2010). The effects of IMF programs on U.S. foreign direct investment in the developing world. The Review of International Organizations, 5(1), 73-95.
Birch, S. (2020). McKinsey: Chinese and E.U. markets drive demand for E.V. sector. Energy Digital. [Online]. Available https://www.energydigital.com/smart-energy/mckinsey-chinese-and-eu-markets-drive-demand-ev-sector [Accessed 18 January 2021].
Bloomberg. (2020). Europe\\'s No. 1-selling E.V. isn\\'t a Tesla or V.W. Automotive News Europe. [Online]. Available https://europe.autonews.com/sales-segment/europes-no-1-selling-ev-isnt-tesla-or-vw [Accessed 18 January 2021].
Elsner, S. (2013). Retail internationalization: Analysis of market entry modes, format transfer, and coordination of retail activities. Springer Science & Business Media.
Forbes. (2015). Tesla\\'s Unique Position In The Car Market Is One Of Its Biggest Strengths. [Online]. Available https://www.forbes.com/sites/greatspeculations/2015/07/02/teslas-unique-position-in-the-car-market-is-one-of-its-biggest-strengths/?sh=71044af23ad7 [Accessed 18 January 2021].
Globalization of Operations Strategy
Tesla is a unique company that is focused on bringing products that support a sustainable environment to market. Its electric powered vehicles and its solar panel powerwalls help reduce the need of communities for fossil-fuels and provide consumers looking for green products with new approaches to old ideas. Tesla’s goal is to bring forward the future of green technology to the here and now, and so far it is succeeding very well. Its strategic thrusts include diversifying its product line—from cars to freight trucks to roadsters to solar panels to battery technology to network charge stations and infrastructure, Tesla is spreading out in terms of what it has to offer to green consumers. It is also actively acquiring firms and just recently acquired Solar City to help in the diversification of its business. Its multinational strategic options include standardizing, localizing, regionalizing, centralizing and using…
Agar, B., & Renner, M. (2016). Is 100 Percent Renewable Energy in Cities Possible?. In State of the World (pp. 161-170).Island Press, Washington, DC.
AP. (2016). Tesla Motors officially owns Solar City. Retrieved from http://www.latimes.com/business/autos/la-fi-hy-tesla-solarcity-20161121-story.html
Corporate Governance Guidelines. (2018). Tesla. Retrieved from http://ir.tesla.com/corporate-governance-document.cfm?DocumentID=14836
Das, A. (2017). Building organizational capabilities. New Delhi, India: Educreation Publishing.
Greenspan, R. (2017). Tesla CSR. Retrieved from http://panmore.com/tesla-motors-inc-stakeholders-corporate-social-responsibility
Koppelaar, R., &Middelkoop, W. (2017). The TESLA revolution: why big oil is losing the energy war.Amsterdam University Press.
Musk, E. (2013). Mission of Tesla. Retrieved from https://www.tesla.com/blog/mission-tesla
Rowland, G. (2018). Tesla’s vision and mission. Retrieved from http://panmore.com/tesla-motors-inc-vision-statement-mission-statement-analysis
Tesla, Inc., is a car manufacturer with a global market that specializes in the manufacturing of electric vehicles (EVs). In terms of strategic management of the company there are several factors to consider, especially how globalization and technology have impacted the company. This paper will discuss the vision, mission, stakeholders, impact of globalization and technology on the company as well as how the industrial organization model and resource based model can be applied.
Globalization refers to the concept that all things around the world are connected—economies, industries, cultures, markets, governments and so on. Nothing is isolated from any other sector: what is seen in China for instance is likely to have an impact on markets in Europe and vice versa. In the global economy, goods move freely from nation to nation. However, globalization does have its drawbacks and those are becoming more and more apparent today…
Durden, T. (2019). With 486 Manufacturers, China\\'s Electric Vehicle Bubble Is Set To Burst. Retrieved from https://www.zerohedge.com/news/2019-04-15/486-manufacturers-chinas-electric-vehicle-bubble-set-burst
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Langlois, S. (2019). Tesla will shed more than 66% this year, predicts former hedge- fund manager. Retrieved from https://www.marketwatch.com/story/tesla-will-shed-more-than-66-this-year-predicts-former-hedge-fund-manager-2019-03-04
Lopez, L. (2019). Insiders describe a world of chaos and waste at Panasonic\\'s massive battery-making operation for Tesla Retrieved from https://www.businessinsider.com/panasonic-battery-cell-operations-tesla-gigafactory-chaotic-2019-4
Reuters. (2019). US safety agencies to investigate fatal Tesla crash in Florida. Retrieved from https://www.cnbc.com/2019/03/02/us-safety-agencies-to-investigate-fatal-tesla-crash-in-florida.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Yuying, A. & Qingrun, R. (2018). Tesla’s international expansion strategy. Retrieved from https://globalmarketingprofessor.com/teslas-international-expansion-strategy/
This paper focuses on the problem facing Tesla, Inc. and identifies how Porter’s Five Forces model can be applied to the company. It provides an examination of the company’s SWOT and discusses strategic alternatives and recommendations. It assesses that Tesla must focus on production and the recruitment and retention of talent to get production where it needs to be.
Background of the Business
Tesla, Inc. is a car manufacture in the automobile industry. It specializes in the production if high-end electric vehicles (EVs). Launched in 2003, Tesla’s first car was the Tesla Roadster, which was an ultra-luxury, ultra-sports EV for the specialized, niche car market. From there Tesla moved on to the Model S and Model X—two more luxury EVs that had more mainstream appeal. With the more affordable Model 3, Tesla managed to crack the mass market and become legitimate contender in the auto industry.…
Alghalith, N. (2018). Tesla: Innovation with Information technology. International Journal of Business Research and Information Technology, 5(1), 37-51.
Baumgartner, R. J. (2014). Managing corporate sustainability and CSR: A conceptual framework combining values, strategies and instruments contributing to sustainable development. Corporate Social Responsibility & Environmental Management, 21(5), 258–271.
Gamble, J., Peteraf, M. A., & Thompson, A. A. (2015). Essentials of strategic management FOURTH EDITION.
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Yuying, A. & Qingrun, R. (2018). Tesla’s international expansion strategy. Retrieved from https://globalmarketingprofessor.com/teslas-international-expansion-strategy/
The company that I will be examining is Tesla Motors, using its 2017 financial statements.
The net income for Tesla in 2017 was a loss of $2.2 billion. In the year prior, the company recorded a net loss of $773 million. The net income figure is important for investors because the net income is basically what the company has earned in the prior year. The value of the company is determined by its net assets, and if the company has lost money, then it has lowered the value of the shareholders' equity, which means that any increase in assets has come with an increase in debt. For investors, the net income is one of the most basic measures of the company's financials – is it profitable or not?
For Tesla, the key concern is that the net income is that the company recorded a significantly larger loss for…
Investopedia (2018) Financial statement analysis. Investopedia. Retrieved March 11, 2018 from https://www.investopedia.com/terms/f/financial-statement-analysis.asp
Tesla Motors 2017 Form 10-K. Retrieved March 11, 2018 from http://ir.tesla.com/secfiling.cfm?filingID=1564590-18-2956
The pricing objective for this plan is to price a brand new Tesla Model XF at $200,000 and to give owners of a previous Tesla model an incentive to buy by trading in their older model and paying the difference to upgrade to the new Tesla Model XF. This is a cost-based pricing strategy, with the aim being to make the Model XF competitive with other brands in the industry.
With respect to demand and price sensitivity, this strategy is also focused on bridging the gap between luxury brands and private jets. That is of course quite a large gap because of the fact that cars and jets are in two separate transportation classes altogether. However, the Model XF provides a halfway point between the two. The demand for this product should be fairly strong given that it eliminates the problem of traffic.
Marketing Communications Strategy…
Strong Demand in Europe
Assembling in Netherlands
Launched home battery this summer
China, other Asian markets
Struggling to gain traction in China
More or less on schedule
ther Vehicle development
Nothing in the pipeline
Low Gas Prices
Gas prices do not affect Tesla demand
China a notable problem
Not expected to affect Tesla
Product launch delays
Some minor delays
Charging Station delays
Whether Tesla is doing well in its industry or not sort of depends how the industry is defined. Among electric car makers, Tesla has demonstrated technological superiority over the past few years. There have been many new entrants, both startups and established car companies, but none have been able to challenge Tesla on technology, so the company has maintained its competitive advantage. It has…
Overall, the company's performance has been strong for a startup, but it is too young and small to be considered a major player in the automotive industry; the hope is that it will be a disruptive player, however, and will be able to maintain its technological leadership in the long run.
New products are the key to the company's growth right now, because Tesla needs to roll out new products in order to build its share, and increase its revenues, which are necessary in light of the high fixed costs. The company has one new vehicle this month, and is expected to launch a mainstream electric vehicle in 2016. How that vehicle compares with the competition will say a lot about what sort of long --run potential the company has versus the major car makers. On the whole, however, there is a lot of good that Tesla is doing. But by no means is the company's track record perfect and there remain a number of key areas where it will need to improve in order to manage the threats in its external environment.
The 3.25 score is indicative of this reality. Tesla is outperforming, but is not a major player and still has issues that it needs to deal with. With improved performance, Tesla can increase its score and thereby continue to strongly outperform the competition.
" Even more impressive, however, is what Vujovic calls the start of the industrial revolution: Tesla's
AC induction motor [which] is widely used throughout the world in industry and household appliances…Electricity today is generated, transmitted and converted to mechanical power by means of his inventions. Tesla's greatest achievement is his polyphase alternating current system, which is today lighting the entire globe.
Tesla was certainly aware of the significance of his designs -- but he was not the only scientist developing new technology. He was constantly battling to obtain patents; getting them, losing them, and gaining them back again (such was the case with patent number 645576, "A System of Transmission of Electrical Energy," which was returned to Tesla post-mortum in 1943, having been granted in 1900 only to be taken from him and given to Guglielmo Marconi, and then returned -- acknowledging Tesla as one of the forefathers of modern…
Alsop, J. (1934). Beam to Kill Army at 200 Miles, Tesla's Claim on 78th Birthday.
New York Herald Tribune. Tesla Coil Builder. Retrieved from http://www.tesla-coil-builder.com/Articles/jul_11_1934b.htm
Bellis, M. (2011). Nikola Tesla. About Inventors. Retrieved from http://inventors.about.com/od/tstartinventions/a/Nikola_Tesla.htm
Barrett, J.P. (1894). Electricity at the Columbian Exposition: including an account of the exhibits. Chicago, IL: R.R. Donnelley & Sons Company.
Financial Research Report
The company that I have selected to study is Tesla Motors. The reason for studying this company is that my investment advice practice has received a lot of calls about this company in particular. This is a company that has generated a tremendous amount of "bullish buzz" this year (Brumley, 2015). Opinions among the analyst community are decidedly mixed about Tesla stock. Some analysts view the stock from the lens of an automobile company, where Tesla is a niche player struggling to gain a foothold in a highly-competitive industry, or view it through the traditional lenses of profits and cash flow, and determine that Tesla stock is grossly overpriced (The Street.com, 2015).
Yet, others are bullish on the company because they see it as having disruptive technology (Boyadjis, Rassweller & Brinley, 2014). The CEO, Elon Musk, is a rock star CEO capable not only of generating a…
Tesla Motors 2014 Annual Report. Retrieved November 23, 2015 from http://ir.teslamotors.com/secfiling.cfm?filingid=1564590-15-1031&cik= 1318605
The Street.com (2015). Tesla Motors. The Street.com. Retrieved November 23, 2015 from http://www.thestreet.com/quote/TSLA.html
Wharton (2014). What's driving Tesla's open source gambit? Knowledge @ Wharton. Retrieved November 23, 2015 from http://knowledge.wharton.upenn.edu/article/whats-driving-teslas-open-source-gambit/
The company that I have chosen is Tesla, and they focus on a differentiation strategy. Michael Porter outlined the grand strategies that a company can follow in order to compete effectively in the marketplace, as being differentiation or cost leadership, and these can be either at the niche or broad-based size levels (QuickMBA, 2010).
The differentiation strategy is defined as a strategy where the company seeks to compete on the basis of having a unique brand, product or product attributes. In that sense, Tesla has sought to have the best cars, to build its brand from the ground up as a premium brand, and employ a skimming strategy by targeting the high end buyer who will pay a premium for the best (Musk, 2006). There is ample evidence to support that this is the strategy for Tesla, beyond the fact that Elon Musk specifically wrote that in 2006.…
QuickMBA (2010). Porter's generic strategies. QuickMBA. Retrieved October 4, 2015 from http://www.quickmba.com/strategy/generic.shtml
Musk, E. (2006). The secret Tesla Motors master plan. Tesla Motors. Retrieved October 4, 2015 from http://www.teslamotors.com/ blog/secret-tesla-motors-master-plan-just-between-you-and-me
Levin, D. (2015). A rave review for Tesla is under attack. Fortune Retrieved October 4, 2015 from http://fortune.com/2015/09/10/tesla-review-consumer-reports/
Tesla Motors Annual Report. Retrieved October 4, 2015 from http://ir.teslamotors.com/secfiling.cfm?filingid=1193125-14-69681&cik=
Thank you for your consultation on a suitable investment opportunity for your company. The automobile industry is one of the fastest-growing industries in the United States, especially the vehicle manufacturing sector (IBIS World, 2020). The automobile industry has experienced growth over the past five years and is expected to experience revenue growth of more than 20% in the next fiscal year. Therefore, your decision to invest in this industry would be profitable in both the short-term and long-term. While this industry is projected to experience tremendous revenue growth, some of the competitors in the sector could end up being unprofitable investment opportunities.
Technological revolution is one of the factors contributing to the rapid growth and profitability of this industry. Tesla Inc. and Ford Motor Company are among the major companies operating in this industry. As shown in its annual report, Tesla has focused on manufacturing electric vehicles and self-drive cars…
Ford Motor Company. (2019). Annual Report – Form 10-K. Retrieved from U.S. Securities and Exchange Commission website: https://sec.report/Document/0000037996-20-000010/#sAC1CCB2F49095CC68D89F57AA887F4D8
IBIS World. (2020). Fastest Growing Industries in the US by Revenue Growth (%) in 2020. Retrieved November 25, 2020, from https://www.ibisworld.com/united-states/industry-trends/fastest-growing-industries/
Ready Ratios. (2020). Tesla Inc. (TSLA) Financial Analysis and Rating. Retrieved November 25, 2020, from https://www.readyratios.com/sec/TSLA_tesla-inc
Stock Dividend Screener. (2020, May 14). Analyzing Tesla Liquidity With Only 3 Ratios. Retrieved November 25, 2020, from https://stockdividendscreener.com/auto-manufacturers/tesla-current-ratio-and-working-capital-analysis/
Tesla Inc. (2019). Annual Report – Form 10-K. Retrieved November 25, 2020, from https://tesla.gcs-web.com/static-files/07bfcb70-aba1-4a27-af09-4f101678320c
Tesla is a company that has had at least a 5 year relationship with its CEO Elon Musk. Up until recently Musk was also Chairman of the Board. He was removed from his role as Chairman as part of a settlement with the Securities and Exchange Commission (SEC). The settlement resulted from charges filed by the SEC relating to securities fraud when Musk’s public Tweet on Twitter about taking the company private and that he had “funding secured.” The statement was shown to be a lie (Gaydos, 2018). Musk settled with the SEC and paid a hefty fine and Robyn Denholm replace Musk as Chairman of the Board. Denholm had been a Board member for five years up to that point (Porter, 2018). Thus, up until Musk’s run-in with the SEC in 2018, he had been both CEO and Chairman of the Board—which can serve as a conflict of interest,…
The business leader that I have chosen is Elon Musk from Tesla. This company is attempting to become a major car manufacturer, using electric technology and with an eye to self-driving cars as well, leapfrogging the traditional gasoline car to become a disruptive technology in the industry. The company has modest earnings and a very high burn rate, and by all accounts Tesla is a demanding place to work as well. All of this implies that the company needs a strong leader in order to lay out a vision and have so many people, both inside and outside of the company, buy into that vision (D'Onofrio, 2015).
Pearce and obinson (2014) point out that leaders are responsible for setting the organizational culture. The leader essentially sets the tone for the organisation, and the followers take their cues from the leader. Musk does this with Tesla, demanding that employees work…
D'Onofrio, J. (2015). A former Tesla employee weighs in on Elon Musk's slam that Apple only hires its worst engineers. Business Insider. Retrieved November 5, 2015 from http://www.businessinsider.com/tesla-employee-on-elon-musks-apple-slam-2015-10
Pearce, J. & Robinson, R. (2014). Strategic Management: Planning for domestic and global competition, 14th edition. McGraw Hill.
The International/Global Operations and Their Key Markets and Potential Competitors
Part I: Key Market
Tesla (TSLA) is a leader in the electric vehicle and solar and powerwall services. However, because of the company’s broad entry into a number of different market segments (from cars to trucks to batteries to solar power), Tesla has a number of competitors around the world, including: Tata, GM, Honda Motor Company, Kandi Technologies, Navistar, Oshkosh, PACCAR, Toyota and many others. Tesla maintains a network of 80 stores across North America, Europe and Asia and has reported gross revenues of more than $2 billion in recent years. Its market cap is currently over $50 billion. In order to compete on the global scale, Tesla must continue to internationalize operations.
Potential regions and countries that Tesla should target include developed markets (DMs) and emerging markets (EMs): Europe and Asia are already targets of Tesla, but countries such…
Agar, B., & Renner, M. (2016). Is 100 Percent Renewable Energy in Cities Possible?. In State of the World (pp. 161-170). Island Press, Washington, DC.
Bavirisetty, S. (2017). Solar energy and electric vehicles could freeze India’s fossil fuel growth. Retrieved from http://www.gayammotorworks.com/solar-energy-electric-vehicles-freeze-indias-fossil-fuel-growth/
CNN. (2016). Inside Africa’s largest solar farm. Retrieved from https://www.cnn.com/2016/12/12/africa/de-aar-solar-south-africa/index.html
Hindustan Times. (2017). Tesla completes the first installation of its solar roofs.
Retrieved from https://www.hindustantimes.com/tech/tesla-completes-the-first-installation-of-its-solar-roofs/story-I0f3woF6xYNp7P7jBPeI7M.html
IBEF. (2018). Power sector India. Retrieved from https://www.ibef.org/industry/power-sector-india.aspx
Iyengar, R. (2017). One carmaker is leading. Retrieved from http://money.cnn.com/2017/12/01/technology/india-electric-cars-mahindra-2030/index.html
Koppelaar, R., & Middelkoop, W. (2017). The TESLA revolution: why big oil is losing the energy war. Amsterdam University Press.
This paper will discuss the leadership style of Elon Musk, and make an assessment of the pros and cons of this leadership style.
The leader that I will analyze is Elon Musk, who runs a number of different companies. Musk makes an interesting case study for leadership principles in part because of the number of different companies he is trying to lead a the same time, but also because his companies are aiming to be innovation leaders, have tight frameworks for a large amount of work, and generally are subject to Musk’s hard-driving style. Yet, he must maintain the ability for his managers and his investors to buy into his vision, or his companies (most of which aren’t profitable) will have difficulty obtaining the financing that they need.
Foundations of Individual and Group Behavior
This chapter lays the foundation for understanding behavior. Most of leadership is about motivation, and…
Larcker, D. & Tayan, B. (2011) Tesla Motors: The evolution of governance from inception to IPO. Rock Center for Corporate Governance at Stanford University No. CGRP-15.
Marques, J. (2017) A mindful moral compass for twenty-first century leadership: The noble eightfold path. The Journal of Values-Based Leadership Vol. 10 (1) 1-19.
Muhlberg, Elon Musk and patent soul-searching: Intellectual property. Without Prejudice Vol. 14 (7) 28-29.
Paterson, T., Luthans, F. & Milosevic, I. (2014) A proposed orthogonal relationship between psychological capital and ethical leadership. Advances in Authentic and Ethical Leadership. Information Age Publishing: Charlotte, NC.
Robbins, S. & DeCenzo, D. (2008) Fundamentals of Management: Essential Concepts and Applications. Prentice Hall: Upper Saddle River, NJ
There are certain aspects of Tesla' s business model that distinguish it from other automakers. These manifest either in its accounting policies, or in the ways in which those policies will affect Tesla (but maybe not its competitors, even if they utilize the same policies). The direct-to-consumer sales model in particular holds influence over some policies, while the company's youth handcuffs it with respect to how it handles things like warranty risk on its financial statements.
Tesla recognizes revenue on the basis of revenue it believes it will collect, on vehicles delivered. This is a little bit different than companies that work with the dealer model, because Tesla sells directly to consumers, and takes substantial deposits. Deliveries are equivalent to sales for the company, which is different from most automakers, and the pre-payment and waiting lists typically mean that the company will not have many returns. It does offer…
There are several critical factors that affect making pricing decisions: customers, competitors, regulations, government laws, the overall economy, and production costs and some of the most important variables to look at when deciding on a pricing strategy. As Zeng, Dasgupta and Weinberg (2016) put it, differentiation is key to developing a pricing strategy that works for a company that has to set itself apart from competitors in order to secure market share. For Tesla, which is the subject of this paper, the electric vehicle (EV) market is beginning to heat up as competitors come into the business with their own products. That means Tesla has to differentiate itself with a pricing strategy that will appeal to the biggest consumer base in the market—the average middle class consumer. In the past, Tesla has relied on the luxury brand market to drive sales—but with investors anxious for a return on…
The mission statement is the most important part of a business plan: it communicates the organization’s purpose and identifies its goals, aims and values. It makes clear to all stakeholders exactly why the company is in business and what it intends to offer to people. It describes the standard to which the company will hold itself and is a clear statement that stakeholders can use to hold the company accountable.
The significance of the mission statement within the sustainability dialogue is that it sets the stage for the company’s plan. If the company intends to engage in sustainable practices, it will say so in the mission statement. For example, Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). By building its brand around the idea of sustainability, Tesla identifies both a…
Global Company Report: Tesla, Inc.
Introduction: Summary of the Business and Its Industry
Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained financing to build cars in China, where its vehicles are already being sold, and is currently poised to enter Japan’s market. Tesla’s focus on sustainability and its CEO Elon Musk’s use of social media has made Tesla a favorite among investors who view sustainability as the future and Musk’s innovative…
Pricing Strategies and Decisions
Pricing Strategy Management
Pricing Policies, Processes and Methods
Policies used to manage Tesla’s pricing strategy. Currently Tesla is not only benefiting by but is actually relying on government subsidies to sell its cars. Subsidies come from electric vehicle (EV) tax credits that purchasers are able to obtain whenever they buy a Tesla. The problem is that these credits are only given to consumers for a set duration. Once the government ends the subsidy, sales drop drastically, as has been in the case in Hong Kong where tax incentives basically were the whole of Tesla’s pricing strategy—and once the tax incentives ended, sales were decimated. Currently in Norway, which is Tesla’s biggest European market, consumers pay no import tax or any of the purchase taxes that apply to non-EV cars—which is a big incentive (Tesla 10-K, 2018, p. 22). In the Netherlands, sales are soaring this year…
Project Deliverable 2: Innovation and Competitive Analysis
The CEO of Tesla, Elon Musk, has faced significant pressure from both the public and the investing world to deliver on promises of meeting production deadlines on the Model 3. The Model 3 is meant to be the electronic vehicle (EV) for the middle class—a comfortable, suave, sophisticated and technologically advanced EV that is a step and class above the types of EVs produced by other car manufacturers—like the Volt, which has none of the sheen and sophistication that Musk has vowed to bring to the green energy sector of automobile manufacturing. However, going forward, Musk should consider that other luxury brand auto makers are beginning to catch up with his vision. Porsche and Jaguar are virtually on his heels and they have none of the balance sheet problems and debt issues that Tesla is facing. The competitive environment is heating up and…
Part I: Description of the Organization
Tesla is a niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). At the core of its business is the concept of providing a product that promotes sustainability and that does not rely upon the burning of fossil fuels for vehicle transportation. Tesla’s electric vehicles are battery powered rather…
Fortune 500 Company: TSLA
Current Stock Price: $290.71
Market Cap: 49.119B
Enterprise Value: 4.93
Stock Split: No
Closing price last five days: $291.21, $287.71, $293.50, $300.10, $290.24
52 week high: $389.61
Book Value per Share: $11.58
Analysts’ Ratings: 4 strong buy, 4 buy, 8 hold, 6 underperform
Target Price: Low of $180 to High of $470, with the average at $317.04
Avg. revenue estimate for next year: 26.85B
Significant news: Tesla is ramping up Model 3 production; Tesla is working on a semi
Buy or Sell TSLA? Recommendation: SELL
I would not recommend investing in this stock. TSLA is currently the most shorted stock on the market: investors are bearish on Tesla, as the CEO Elon Musk has turned it into a cult stock with an unjustifiable P/E and a lot more empty promises at his back than actual delivery. While TSLA…
Tesla Marketing Plan
For over a decade, Tesla Motors has emerged as one of market leaders in designing, manufacturing, and selling luxurious electric cars, battery components, and powertrain components. ith its establishment in 2003, the company has established an innovative niche in the electric car business. Tesla has developed a market strategy that embodies the company's core values in the luxury electronic vehicle business. ith this strategy, the company establishes a competitive niche that surpasses other players in the market.
ith this strategy, Tesla can benefit from gaining a significant market share, brand loyalty and awareness, and realization of profits through the adoption of new strategies. In this paper, we look into the market success plan for Tesla Motors (Damodaran 40).
In this case, we develop a fully electric, brand new, and entry-level car named Tesla Z. The car will possess core components of a Tesla vehicle. However, the creation…
Ayre, James (2015, March 28). "Electric Car Demand Growing, Global Market Hits 740,000 Units." Clean Technica, 28 March 2015.
Damodaran, Aswath. Investment Valuation: Tools and Techniques for Determining the Value of any Asset, University Edition. New York: John Wiley & Sons, 2012. Print.
Kalla, Susan. "Demand For Tesla Is Not The Problem, Switching The World To Electric Cars Is" Forbes. 30 November 2014. Web.
The concept of the five forces is rooted in the idea that these are the five forces that influence whether an industry or company can be profitable. A company, when formulating its strategy, will seek to find ways to shift these forces and manipulate them in ways that allow the company to be profitable, preferably sustainably profitable. As Porter (2008) elaborates, the five forces that shape competitive strategy are the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes and the intensity of rivalry within the industry.
About the Company
The company to which the five forces will be applied is Tesla Motors, the electric car maker. Tesla is a relatively new player in the industry, has a tremendous reputation with respect to product quality, but has yet to turn a profit, has a tremendous bleed rate, but it…
Bershidsky, L. (2016). Millennials are buying cars after all. Bloomberg. Retrieved May 14, 2016 from http://www.bloomberg.com/view/articles/2016-01-04/millennials-are-buying-cars-after-all
Hard, A. (2016). Apple car rumor roundup: Here's everything you need to know about Project Titan. Digital Trends. Retrieved May 14, 2016 from http://www.digitaltrends.com/cars/apple-car-news/
MSN Moneycentral: Tesla Motors. Retrieved May 14, 2016 from http://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.TSLA.NAS?ocid=qbeb
Porter, M. (2008). The five forces that shape competitive strategy. Harvard Business Review. January 2008, 79-93.
Merger, Acquisition and International Strategies
Mergers, Acquisitions and International Strategies
A merger is a combination of two or more business entities with the aim of consolidating the resources that they have and creating a single entity with that. The process of merging is done through acquisition or direct pooling together of the resources available. Acquisition occurs when a firm buys a stake in another firm and assumes control of it. Acquisitions are part of growth strategies paid for in cash, payment through stock of the acquiring company or both. Mergers and Acquisitions commonly denoted by M & A work hand in hand and are in recent times seen as one. M & A is a strategy of finance and management dealing with the selling, buying, combination of, firms and entities to help grow a firm rapidly. M & A occur to help a firm create a new strategy, joint venture…
GM:New York Stock Quote - General Motors Co - Bloomberg. (n.d.). Bloomberg - Business, Financial & Economic News, Stock Quotes. Retrieved December 1, 2012, from http://www.bloomberg.com/quote/GM:U.S .
General Motors | GM.com. (n.d.). General Motors | GM.com. Retrieved December 1, 2012, from http://www.gm.com/
Tesla Motors | Premium Electric Vehicles. (n.d.). Tesla Motors | Premium Electric Vehicles. Retrieved December 1, 2012, from http://www.teslamotors.com/
Strategy Development at Tesla Motors
The hybrid and all-electric vehicle market is growing rapidly, and some industry analysts suggest that the future of personal transportation is in the hands of these manufacturers. One company that is in the vanguard of this industry is Tesla Motors, named for famed inventor Nikolai Tesla. The purpose of this capstone project is to provide an industry analysis to develop a strategy for the CEO of Tesla Motors to help shape the company's future.
Review and Analysis
Define strategy and examine how the definition of strategy fits Tesla Motors and its situation
Although a number of different definitions have been advanced over the years, a useful definition in an organization context states that “strategy determines the direction and scope of an organization over the long term, and it should determine how resources should be configured to meet the needs of markets and stakeholders” (Three levels…
Terminology and Concepts
American companies have suffered in recent years. In their efforts to reduce cost, restructuring and downsizing have affected almost every organization either directly or indirectly. These attempts to 'right the ship' so to speak will cause problems for these organizations in the terms of their ability to perform in the long-term. Organizational behavior has been cast aside in too many areas which entails that these companies have shown poor leadership by trying to capitalize on technological breakthroughs as opposed to building the human resource aspects of their businesses. This paper is a summary of some organizational behavior concepts and terminologies that are affected by the quest for profits. Through readings, articles, and my personal experiences, I have summarized what I feel can be construed as organizational behavior, culture, diversity, communication, effectiveness, efficiency and learning. I have been blessed by the fact that I hold a…
Stategic Planning fo Maket Enty
Baies to Enty
Maket Enty Stategy Selection
Agents, Distibutos and Tading Houses Agents
Distibution and Sales Channels
Stategic Alliances, Licensing and Fanchising
Foeign Diect Investment
Finding the Right Patne
Negotiating a Patneship Ageement
The Ageement Checklist
Have the salient points of the ageement been ageed upon in pinciple?
Paticipants and thei Roles
Section 10: Managing Intenational Business Opeations
In this wok, the case study of Tesla Motos has been taken as an example to undestand the stategies of intenational businesses with paticula attention to Gemany. The wok begins with exploation of stategies pevasive in intenational makets with close attention to enty issues. The vaious foms of foeign investments and business like Geenfield, acquisitions, meges, and Joint Ventues…
Alon, I. (2012). Global franchising operations management: cases in international and emerging markets operations. Upper Saddle River, N.J, Financial Times.
Aswathappa, K. (2010). International business. New Delhi, Tata McGraw Hill Education.
Baron, R.A., & Shane, S.A. (2008). Entrepreneurship: a process perspective. Mason (OH), Thomson/South-Western.
Benjamin Levi, K.J. (2006). Market entry strategies of foreign Telecom companies in India. Wiesbaden, Dt. Univ.-Verl. http://dx.doi.org/10.1007/978-3-8350-9453-6 .
How Companies Use Tech for Competitive Advantage
Technology is one of the main drivers of competitive advantage today. The emergent technologies such as artificial intelligence, big data and alternative energy are all powerful means by which a company can extract competitive advantage, if the company stakes out a leadership position in the technology. The key to deriving competitive advantage is to be a leader in the field, which means having the people in place to develop cutting edge technology.
An example would be Tesla. The company's cars are beautifully-designed and the marketing has been top-notch but the company's competitive advantage rests on a couple of key technological competitive advantages. First, the company is the leader in developing battery technology. This has not only allowed it to make inroads into the battery market but has also allowed it to have the best range of any electric car. This gives it a…
The only connection between the two worlds of Tesla and Robert, electricity and old-fashioned staged magic, is the sense of hyper-reality: of magic and stagecraft in one realm, and electricity and the 'real world' of science that makes the depiction of magic on film possible. Tesla's mad scientist hair, the bags beneath his eyes, make him look more mentally unbalanced than a rationalist -- a mad inventor of film, not a trusted authority to the eye. The viewer's apprehensiveness is dependent upon this awareness of cinematic conventions, just like the audience of a magical illusion is dependant upon their awareness that it is, in fact, an illusion.
Further unsettling the viewer's sense of Tesla's trustworthiness are the buzzing electric generators that hum like tiny bees in the background, sparking with fire. Tesla seems purely a creation of the cinema, of electricity itself. Electricity unlike staged magic is real but close-ups…
The Prestige. Directed by Christopher Nolan. 2007.
Persuasive Campaign for a Hellcat
If you want a fast car, yes, you could buy Tesla—but you wouldn’t be getting everything that goes with a fast car. You wouldn’t be getting the sound. You wouldn’t be getting the motor revving, driving your neighbors crazy every time you hit the gas pedal and hold with the stick in neutral just so you can hear the growl of a nice big V8 under the hood. A Tesla is not going to do that. A Tesla is an electric car. Yes, Tesla’s have instant torque—but they also tend to blow up on impact and burn their drivers to death. Golf cart bombs should not be lumped into the category of fast cars. A car runs on gas. A Tesla runs on batteries. This distinction is important. If you want a fast car, a real fast car—a car that has muscle and isn’t…
History of Magnetic esonance Imaging (MI)
Getting an MI scan may someday become as common as getting an X-ray. - Davis Meltzer, 1987
According to Gould (2004), on July 3, 1977, an event took place that would forever alter the landscape of modern medicine, although outside the scientific research community, this event hardly attracted any notice at all. The event in question was the first MI exam ever performed on a human being. The procedure required almost five hours to produce one image, and the images were, by today's standards, very primitive (this first MI machine now occupies a special niche in the Smithsonian); however, its successors number if the thousands today (Gould, 2004). The advent of the MI clearly represented the beginnings of a new standard in noninvasive radio imaging that continues to be refined. This paper provides the background and history of magnetic resonance imaging, including its discovery…
Albertine, K. (2001). Anatomica. Willoughby, NSW, Australia: Global Book Publishing.
Gould, T.A. (2004). How MRI Works. (2004). How Stuff Works. Available: http://www.howstuffworks.com/mri.htm/printable .
Hornak, J.P. (2002). The Basics of MRI. Available: http://www.cis.rit.edu/htbooks/mri/inside.htm .
Ioannidis, J.P. & Lau, J. (April 5, 2002). FDG-PET for the diagnosis and management of soft tissue sarcoma. Centers for Medicare & Medicaid Services. Available: http://www.cms.gov/coverage/8b3-iii2.asp .
Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of its sales, or a significant portion of them, in an specific identifiable group. Thus, the product should span across race, gender, age and geography. Such a product's target market would be better understood in terms of who doesn't buy it than who does. Wal-Mart would be a good example of a mass market retailer, based on their size, their geographic spread, the wide variety of products that they sell and the ubiquitous nature of many of those products -- many mass market retailers target very broad groups (Investopedia, 2015).
A mass market product, therefore, would be a product that broadly appeals. I will go with Charmin. The target market for Charmin is almost everybody. There are only a few groups that…
Coca Cola Company (2015). The Coca-Cola system. Coca Cola. Retrieved June 13, 2015 from http://www.coca-colacompany.com/our-company/the-coca-cola-system
Investopedia (2015). Definition of derived demand. Investopedia. Retrieved June 13, 2015 from http://www.investopedia.com/terms/d/derived_demand.asp
Investopedia (2015). Mass market retailer. Investopedia. Retrieved June 13, 2015 from http://www.investopedia.com/terms/m/mass-market-retailer.asp
New Zealand Transportation Association (2013) Blazed -- drug driving in Aotearoa. YouTube Retrieved June 13, 2015 from https://www.youtube.com/watch?v=P8KAaf45g5U
positioning affect segmentation and targeting strategies when entering a market?
Positioning strategies serve as the foundational framework for strategic marketing plans and planning, execution, management and evaluation of marketing strategies. Positioning is also used for defining how a company's products or services are differentiated within a customer segment. For example, Apple uses positioning very effectively selling its high-end iPads. his specific positioning strategy by Apple concentrates on only those consumers willing to pay for premium performance, reliability and convenience the iPad offers. Apple does this to position themselves above the myriad of Google Android-based tablets who are competing primarily on price. Apple also uses positioning successfully to sell more on value and less on price. Positioning not only defines the competitiveness of a given product or service relative to competitors, it also communicates the unique value and differentiated features as well (Perreault, Cannon, 2012). Apple excels at this type of…
The maturity of any business has a direct and long-lasting effect on the positioning strategy any company uses to market its products. For start-ups, their positioning strategy will often focus on innovation and how their new products are completely redefining existing markets and leading to entirely new ones being created. Startup companies must continually innovate to stay alive, and their positioning strategies reflect a more focused message on replacing substitute products and services that may have grown obsolete and less useful to customers. The success of the new electric car models from Tesla are a case in point. The positioning being used by Elon Musk who runs Tesla is showing the value of having an all-electric vehicle that doesn't pollute, is cheaper to maintain than an internal combustion engine-based vehicle and is sleek, stylish and very quiet to travel in. All of these product features and benefits of the Tesla are used for defining its positioning as a disruptive innovation in automobile design. Conversely, General Motors' (GM) many variations of car brands all show how a company much more mature uses product line repositioning and product line extensions to continually differentiate their vehicles. GM concentrates on making slight variations to their positioning so they can support marketing and selling strategies from a product perspective. GM is also very focused on cost reduction, while Tesla is obsessed with building market share right now. Given the youth of Tesla and their focus on disruptive innovation as a positioning statement relative to the staid, conservative approach of GM, these positioning directions make sense. This examples shows how positioning varies by startups vs. very mature companies. Positioning will also vary by the stage of the product lifecycle of a given product or service, and in broader terms, entire industries (Perreault, Cannon, 2012).
Explain how the product life cycle can influence the choices available?
The product life cycle is the most rigid constraint there is to defining positioning strategies, as product features and benefits must support, accentuate and deliver on the promises made in market positioning statements and strategies by marketers. The specific product lifecycle phase of a given product often dictates the type of positioning strategy used (Perreault, Cannon, 2012). For new products that deliver exceptional levels of disruptive innovation, as the Tesla, iPad,
Business News Analysis
Thomas (2017) reports that President Trump is urging the pharmaceutical industry to lower its prices on drugs sold in the market. As an incentive to lowering prices, Trump has pledged to "ease rules" -- i.e., deregulate the industry substantially. As much of the time and money that goes into producing a drug for market consists of testing and reporting to the FDA, this pledge by the White House is one that could enable drug manufacturers to feel inclined to lowering prices, as their overhead would also dwindle should regulation become less stringent.
However, a deregulated pharmaceutical industry could spell danger for consumers, especially if the easing of rules leads to fewer products that are proven to be safe and effective hitting the market. Nonetheless, Trump's populist message is here seen being coupled with his pro-business platform: thus, one the one hand he is appealing to "public outrage…
Big data has become one of the most important aspects of supply chain management. The concept of big data refers to the massive data sets that are generated when millions of individual activities are tracked. These data sets are processed to yield insights that help inform managerial decision-making. Supply chains in particular have leveraged big data because companies have been able to develop technology to not only capture hundreds of millions of data points, but to process them in meaningful ways to eliminate waste and promote efficiency in the supply chain systems. This paper will examine the concept of big data, how it has arisen and come to dominate supply chain management, and look at the different ways big data is transforming the supply chain function. Lastly, the paper will take a closer look at the future for big data with respect to supply chain management. As it becomes…
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Overall sensitivity for whole-body and PET/CT was 96% and 93% respectively, while specificity was 87% and 88% respectively.
The study showed that both methods are relevant for detecting metastases in breast cancer patients, but also showed that the method chosen should be appropriate to the type of tumor which may be suspected based upon the laboratory and clinical findings. While the study found that both 1.5- and 3-tesla MI scanning were feasible for the purpose of finding metastases, the team discovered that there is still much work to be done on refining the methods used for 3-tesla scanning. This could lead to further improvements in the results yielded by this method.
Breast gamma imaging spots DCIS better than mammo, M
Breast-specific gamma imaging (BSGI) is a functional study which is unaffected by dense tissue, implants or architectural distortion in the breast. The aim of the study was to…
Jeong-Sik Yu et al. (2007) Fat containing nodules in the cirrhotic liver: Chemical shift MRI features and clinical implications. AJR, 188: 1009-1016.
Pal, S. (2007) Breast gamma imaging spots DCIS better than mammo, MR. Retrieved September 5, 2007, at http://AuntMinnie.com .
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If a butterfly's wings beating in Tibet can cause el Nino, then a gigawatt of electromagnetic radiation ought to be good for something.
* HAARP is an earthquake machine. Also based on a bunch of weird stuff Tesla discovered. Somewhat offset by the fact the HAARP array is clearly pointed at the sky.
* HAARP is a doomsday machine ripping a hole in the earth's atmosphere. Colorful, but scienfitically questionable. How do you rip a hole in air?
* HAARP has something to do with UFOs. Either signalling them, blasting them from the skies, or feeding babies to them.
* HAARP is a giant Mind Control broadcasting machine. Appealing, but if it works, why are people still such assholes? (clarky003)
Though an anonymous blogger is hardly likely to be considered a credible source the reality is that the full implications of this research device are unknown and real scientists who…
Bellis, Mary "History of Dynamite" 2009 at: .
clarky003 [Blogger] "H.A.R.R.P a weapon to end all wars?" at: .
Digg [Earhtfirst Comentator] "The 5 People Responsible for Mankind's Most Toxic Inventions" at: < http://earthfirst.com/the-5-people-responsible-for-mankinds-most-toxic-inventions/ >.
HARRP Website FAQ at: .
Standard Construction of Modern High Field Magnets Used in Modern Nuclear Magnetic esonance Devices
Nuclear magnetic resonance devices are playing an increasingly important role in healthcare and research today. As the term implies, magnets, specifically high field magnets, are an essential part of these sophisticated devices with important implications for a wide range of valuable healthcare and research applications. To gain additional insights into how these devices operate, this paper provides a discussion concerning the standard construction of modern high field magnets used in nuclear magnetic resonance devices, including a detailed graphic illustrated the different components of a representative magnet. An examination of the effects of transitions to higher magnet strengths on cooling systems is followed by an analysis of the superconducting materials used and a brief description of magnet construction. A discussion concerning the differences between shielded magnets and non-shielded magnets and innovations in technology that may allow room…
Carlisle, R. (2004). Scientific American Inventions and Discoveries: All the Milestones in Ingenuity -- From the Discovery of Fire to the Invention of the Microwave Oven. Hoboken,
NJ: John Wiley & Sons.
Depalma, A. (2003, August 25). 'Mass Spectrometry and Proteomics.' The Scientist, vol. 17, no.
16, pp. 44-47.
Gordon and Rutt (2008) attribute the rise of globalization to cheap gas, but that is only part of the story. Cheap gas makes shipping around the world competitive, but does the high cost of doing business in the U.S. relative to other countries. For simple tasks like manufacturing, many countries around the world are capable of leveraging their cheap land and/or cheap labor to produce at a level of quality similar to that of the U.S., but with much lower costs. The cost differential is so great that even the goods are cheaper, even with the additional shipping cost.
Bringing manufacturing back to the U.S. depends on understanding why it left in the first place. The tasks that were offshored, and to a large extent this is still true today, are routine tasks. Grossman (2006) notes that there is a fundamental difference between tasks that are routine and those…
Anderson, J. (2005). Squeeze play. Black Enterprise. Retrieved April 7, 2012 from http://findarticles.com/p/articles/mi_m1365/is_11_35/ai_n14816908/pg_2/
Gordon, B. & Rutt, K. (2008). The short tale. World Trade 100. Retrieved April 7, 2012 from http://www.worldtradewt100.com/articles/the-short-tale
Grossman, G. & Rossi-Hansberg, E. (2006). The rise of offshoring: It's not wine for cloth anymore. Princeton University. Retrieved April 7, 2012 from
The first hazard is that the primary and secondary windings are close together, which creates the potential for a primary to secondary short in the event of insulation failure. In addition, there is a possibility that the transformer will explode because of the hermetically sealed tank of flammable oil.
There are several steps that line workers can take in order to prevent injuries from distribution transformers. First and foremost, line workers should wear the following protective equipment: hard hats, rubber gloves, safety glasses, and fire retardant clothing. A line worker should always connect the neutral first before connecting the transformer and remove it last before disconnecting the transformer. To avoid the possibility of backfeed, there should not be any paralleling of transformers across any point that could be used to isolate a line section. A line worker should always wear rubber gloves if working on the secondary coil of a…
Works Cited kVA Rating." Fundamentals of Electricity. 2005. El Paso Electric Company. 21 Mar. 2005 http://elpaso.apogee.net/foe/ftdtk.asp.
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Magnetic resonance imaging, or MRI, is based on the fact that atoms contain both positive and negative charges. MRI's use magnetism to use the electrical charges of atoms to create images of materials. he most common use for MRI's is in medical diagnosis. MRI's were available for patients starting in 1984 (Nordenberg, 1999).
One of the MRI's greatest advantages is its relative safety compared to some other imaging techniques. he first method for imaging the body, x-rays, which use radiation to create its images. Another advantage is that MRI's can image less dense tissues than x-rays can (Nordenberg, 1999). But where the MRI has a tremendous advantage over x-rays is in its ability to create 3-dimensional images. It also does a better job of showing contrast between dense parts of the body, such as bones, and softer tissue, than other imaging techniques (Nordenberg, 1999).
How hey Work
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Wendling, Patrice. 2005. "Stand-up MRI can make pathology stand out: applications range from the musculoskeletal to the cardiovascular, but interpreting images is tough." Internal Medicine News, February.
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Having progressed from the foundational four elements of product, price, promotion and place or distribution, marketing today is more multifaceted in its dependence on other departments, functions and stakeholders to succeed. These dependencies have been made more complex by the immediate, instantly visible aspects of every marketing campaign in social media (Bernoff, Li, 2008). No longer can a marketing strategy be executed in a vacuum; today every aspects of a campaign is immediately visible to the public, often immediately communicated through social media on a global scale. The challenge for marketers is to move beyond the four foundational elements of what marketing had been in the 20th century into what it has become today. The intent of this analysis is to compare two definitions of marketing, in addition to a personal definition as well. The importance of marketing to organizational success is also discussed, in addition to…
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
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Webster, Frederick E.,,Jr. (1994). Defining the new marketing concept (part 1). Marketing Management, 2(4), 22.
Aviation Project - SpaceX
The current aerospace technologies being built and flown by the private commercial company known as SpaceX (from California) have a remarkable record of success thus far. The "Dragon," which is the cargo capsule built by SpaceX, put into orbit by the Falcon 9 launch rocket, delivered its second load of supplies to the International Space Station (ISS) on Sunday, March 3 (Segal, 2013). The SpaceX contract with NASA is for a total of twelve cargo missions to the ISS over the coming years; the first Dragon cargo ship was launched and delivered supplies to the International Space Station in October, 2012. The un-manned Dragon is designed to carry supplies to and from the ISS, and it is the first privately built commercial spacecraft to handle those chores -- or conduct any space-related activities per se. NASA contracted with SpaceX in 2008 after NASA had retired its…
Black, Charles. (2013). SpaceX tests its vertical takeoff and vertical landing rocket. SEN.
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Hybrid Consumer Vehicles: Where on the S-Curve?
For this case study, I have selected the hybrid car as the technology of interest. Hybrid cars have been a steady presence in the consumer auto market since the early 2000s. Toyota's Prius is the best-known example and has the largest market share, which is set to expand into other market niches with the development of subcompact and hatch/crossover versions of the Prius. Although Toyota has made sweeping claims about the amount of research money they spend (specifically, safety research) they do not report specifically how much of their &D budget is devoted to innovation and how much to safety and design refinements. A thorough analysis by Booz Allen & Hamilton on the relationship between &D spending and market performance shows that gross measures of research spending have no predictive power over market share or sales (Jaruzelski, Dehoff, & Bordia, 2004). Especially in…
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"A basic principle Economics comparative advantage: a country produces goods producing, bad. The traditional story includes relative endowments capital labor, capital intensity goods matters. Now add environmental externalities.
Comparative advantage in emissions trading: The environment and economics
Although it was not signed by the United States, at the time of its drafting, the Kyoto Protocol was considered a major advancement in attempts to curb global warming by limiting emissions. However, the international agreement also brought the controversial practice of emissions trading of pollutions credits to the forefront of the concerns of the world environmental movement. "Emissions trading, as set out in Article 17 of the Kyoto Protocol, allows countries that have emission units to spare - emissions permitted them but not 'used' - to sell this excess capacity to countries that are over their targets" (International emissions trading, 2013, Kyoto). In other words, 'cleaner' nations could sell their…
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Ramsey, M. (2013).Tesla earns $40 million selling pollution credits. The Wall Street Journal.
Economies of scale reflects a situation where the cost of something declines when more is produced. With larger quantities, bargaining power increase, and there are opportunities for greater systems efficiency. Economies of scope reflects a cost saving when a company produces two or more goods (The Economist, 2008). For example, if McDonalds only produced Big Macs, it would be inefficient because there is not enough demand for those to keep the restaurant busy. By adding other products, the restaurant can become more efficient because it is working closer to capacity and there are always customers.
Transaction costs are the costs associated with a transaction. In some cases, there are fees and commissions that have to be paid in order to do something. Those costs do not add any value in themselves, but they are costs that are necessary to doing the transaction.
Economic Value Added (EVA) is basically the…
IFM (2015). Porter's generic competitive strategies. University of Cambridge. Retrieved July 10, 2015 from http://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/
Porter, M. (2008). The five competitive forces that shape strategy. Harvard Business Review. Retrieved July10, 2015 from https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy
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Business sustainability is about realizing the pathway to preserving and protecting profits, people, and the planet. It is expressed through a company’s focus on the triple bottom line, also defined as the management of financial, social and environmental risks, duties and opportunities. Firms that engage in sustainable practices typically have some form of corporate social responsibility (CSR) program or policy in place that allows them to support and promote initiatives that are considered to be important either to the communities in which the firm operates or else good for the overall environment as a whole. Sustainable practices that businesses focus on can include anything from “going green,” reducing one’s environmental footprint, protecting water supplies, promoting scholarships in communities where economic disadvantages are high, and so on. Engaging in sustainable practice is the essence of maintaining a commitment to culture and to one’s core values. This paper will define the term…
Important Insights Gained during Principles of Microeconomics
The principles of microeconomics deal with how houses, organizations and governments spend their money—and how their decisions and transactions impact the overall market economy. One of the principal assumptions of microeconomics is that people are rational and make rational decisions by weighing the pros and cons, costs and benefits of their financial decisions. This is straight out of rational choice theory (Frank, 2008), which states that people make decisions in their economic lives by comparing the costs with the perceived benefits. This is why consumers and organizations tend to respond favorably to economic incentives. The incentive to make a purchase or an investment decision appears like a greater benefit than the cost of doing so: they recognize that they are getting something positive in return for their transaction. Incentives help, whether it is a tax credit from the government for consumers who purchase…
Spillover Effect on the Stock Market and Bond Prices in Relation with GARCH
This study examines the spillover effect between bond and stock markets in the U.S. using GARCH. The finding of a unidirectional spillover flow from bonds to stocks in the U.S. is discussed in the light of new marketplace variables that have been introduced into the markets in the previous decade. These variables include the rise of HFT, algorithm-driven trading, and central banking interventionism via unconventional monetary policy. The effect on forecasting volatility, price and return of asset classes, studied through the lens of other commodity price movement and volatility—such as oil and gold markets—creates a compelling picture for why GARCH models may need to be reworked to incorporate new data regarding the new ways in which the 21st century marketplace is using technology and central bank interventionism to shape market movements and market outcomes.
On Earth gravity is the force that sticks you to the floor and not magnesium We'd notice Earth's magnetism much extra if its gravity weren't so very strong.
Magnesium has a good number of reasons that makes it interesting talking of for instance the invention of electricity and many more. A number of doctors during the time of Queen Elizabeth I of England that is late 16th century were interested in magnetism. They contemplated that magnets might have healing powers for the human body this led to William Gilbert invention of a lightweight tool called a versorium that looked like a compass but didn't use a magnetized needle. The pointer was reasonable and would spin in reaction to manetic attraction even if there wasn't enough force to lift a light object. these days we use a modern version of the versorium so called the electroscope to study atomic particles.…
Lee, E.W.: Magnetism, An Introductory Survey, Dover Publications Inc. (1970)
CullityB.D, Graham .C, D. Introduction to Magnetic Materials (2 ed.2008). Wiley-IEEE. p. 103.