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Mcdonald's Has the Vision of Being the
Words: 1057 Length: 4 Pages Document Type: Essay Paper #: 8272508
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McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as

"McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to in centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. e are committed to improving our operations and enhancing our customers' experience." (, 2011).

The product portfolio diagram, as constructed using the BCG Matrix (, 2011).




International Operations



- Most new menu items

Other brands (Chipotle, Pret a Manger, etc.)







Stars are defined as those businesses with high market share and high growth. Question marks have low…

Works Cited:

About (2011). Student research FAQ. McDonald's. Retrieved October 7, 2011 from 

McDonald's 2001 Annual Report. In possession of the author

QuickMBA. (2010). Porter's generic strategies. Retrieved October 7, 2011 from (2011). Product portfolio -- the Boston Matrix. Retrieved October 7, 2011 from

Starbucks Struggled in the Late 00s as
Words: 2634 Length: 9 Pages Document Type: SWOT Paper #: 45578871
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Starbucks struggled in the late 00s as a result of increased competition and the economic slowdown. However, the company has since righted its ship and now has a bright future. The firm has addressed its economic and competitive threats, and improved its internal performance. As a result, it is now well-positioned to take advantage of its opportunities, and faces few serious threats to its business. Starbucks is positioned to drive growth in three ways -- geographic diversification, consumer products and the juice business. It has a broad appeal among adults 18-40, and this demographic has ample disposable income. Thus, Starbucks has tremendous opportunities in marketing with its core audience and should be successful in the coming years as a result.


Starbucks is a quick service food chain that specializes in coffee and snacks. The company is the fifth-largest firm in the industry and the largest with a coffee focus…

Works Cited:

Adamy, J. (2009). Starbucks plays common Joe. Wall Street Journal. Retrieved November 25, 2011 from 

Adhiambo, M. (2011). Climate change could drive spread of major coffee pest. The Guardian. Retrieved November 25, 2011 from 

Allison, M. (2008). Starbucks closing 5% of U.S. stores. Seattle Times. Retrieved November 25, 2011 from 

Interbrand/Business Week. (2006). The world's best brands. Business Week. Retrieved November 25, 2011 from

Stock Exchanges NYSE & NASDAQ Generally Speaking
Words: 564 Length: 2 Pages Document Type: Essay Paper #: 70897118
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Stock Exchanges


Generally speaking, and with many notable exceptions, the fundamental difference between the companies listed and traded on the New York Stock Exchange and the NASDAQ is that the NASDAQ is home to many technology firms and other more volatile companies, while the NYSE is where most of the major industrial companies and so-called "blue-chip" companies are traded. here is a broad price range and performance record for the stocks of both exchanges, and their ups and downs are most often in alignment (increasingly so as the period of examination is extended), meaning that the perceived differences and the real differences in the companies that make up each exchange might be exaggerated in terms of the effect they have on the actual performance of the stocks being traded. A look at two individual companies, each listed on one of these exchanges, yields more contrast than an…

Tim Hortons, Inc., a Canadian-based donut and coffee chain, is traded on the NYSE under the symbol THI. On September 13th, 2011, THI stock had a closing price of $45.92, a 52-week price range of $35.80 to $51.04, and a volume of 481,700 was traded; the P/E Ratio was 12.39 and the Earnings-per-share were $3.71. On the Nasdaq, the chip maker Nvidia (which trades as NVDA) is a fairly typical stock in many ways; the same figures for this stock on the same date of September 13th are a closing price of $14.52, 52-week price range of $10.30 to $26.17, trading volume of 44,257,800, a P/E Ratio of 16.17 and Earnings-per-share of $0.90. Tim Hortins trades at a higher price with much higher earnings and at a lower volume; Nvidia is more volatile and has a much higher trading volume with lower earnings and a higher P/E Ratio.

The balance sheet of a given company tells us about its current liquidity -- what its assets are compared to its liabilities and its equity. In other words, the balance sheet breaks down (into rather large components) the various holdings of the company in terms of its cash, property and equipment, collectable accounts, and other elements of the company worth a real dollar value, compared with the companies outstanding debts, losses from depreciation, and the amount of money that has been invested in the company from its owners -- the equity it would need to theoretically pay back to investors if the company were to sell all of its assets to pay its liabilities. The general rule of accounting is that assets always equals liabilities plus equity. The income statement helps to inform the balance sheet to some degree by presenting information regarding how money comes into and goes out of the company, listing (again in rather large components) the sources and amounts of revenue as well as the expenses that the company incurs during its operations. This can help investors determine how profitable the company is and is likely to be, based on how revenues compare to expenses and what projections are for changes in both areas of the income statement.

It is impossible to predict with any real certainty what companies will post returns over any period of time, or how consistent those returns will be. Selecting three individual stocks that will have increasing weekly returns through October would take a great deal of experience and calculation, and even then would ultimately rely on at least some level of guesswork.

Company Finance Domino's UK &
Words: 2621 Length: 8 Pages Document Type: Assessment Paper #: 87577437
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ith Domino's UK, the company has in its annual report and in its press releases outlined its future expansion plans. There are figures readily available with respect to trends in its same store growth and with respect to its dividend policy. All of these factors should, in theory at least, be included in the current share price. The first step in valuing the company will be to ensure that this is the case.

Given that the price of the company today is expected to be the fair value of the company's future earnings, an acquiring firm would need to consider in its valuation the worth of Domino's as part of its operations. Thus, a bid would need to be done on the belief that its acquisition of Domino's would make Domino's more valuable than it already is. This is the concept of synergy, defined as "the specific increases in performance…

Works Cited:

Damodaran, a. (2005). The value of synergy. Stern School of Business working paper. Available at SSRN: 

Domino's Pizza Annual Report and Accounts 2009. In possession of the author.

Domino's press release. (2009). Domino's launches 'store on wheels' to deliver pizza at top UK events. Domino's UK & IRL plc. Retrieved April 29, 2010 from 

Domino's UK & Ireland Investor Relations. (2010). Financial Performance. Domino's UK & Ireland Investor Relations. Retrieved April 29, 2010 from

Conference Call Studied Is the
Words: 1080 Length: 4 Pages Document Type: Essay Paper #: 40398129
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In particular, the company trumpeted its ability to earn record profits and revenues despite the ongoing economic slowdown.

The overall conference call experience is interesting. It is unusual to have such direct access to the leaders of a major company. The information contained can be largely understood to be the same as will be in the annual report, so he call is essentially a preview of that document. The depth and breadth of the information provided is exceptional -- it would take hours to research that information independently. For example, there is information on some of the back-end tactics that the company has undertaken in order to improve its performance and profitability -- information that because of its lack of visibility seldom finds its way into the business press. The call is relatively formal in nature, however. The call and the messages that the company sends in the call, are…

Cafe Situational Overview in Today's Market Environment
Words: 1339 Length: 4 Pages Document Type: Essay Paper #: 81254820
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Situational overview

In today's market environment, widespread interest in healthy, sustainably-raised food products has coalesced in an explosion of demand for fair trade products -- the kind of coffee that can be found at Just Us! cafes. Fair trade is a specific market arrangement in which retailers deal directly with Third World purveyors to ensure that the sellers receive fair compensation for their product. etailers offer purveyors mentorship in surviving in the competitive market economy. Just Us! Cafe is a Canadian coffee retailer that makes use of this arrangement to craft its core brand identity. Fair trade is not simply a 'side business' or one aspect of the Just Us! brand -- it is part of the foundational concept and mission behind the organization.

State of the market

The socially-conscious Canadian buying public has been particularly instrumental in making fair trade a more popular way of doing business. However,…


Loudyl, Sarah (et al. 2009). Market planning at Just Us! cafes. Richard Ivey School of Business.

Future Trends in Business
Words: 992 Length: 3 Pages Document Type: Essay Paper #: 78676666
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Starbucks runs coffeeshops, and therefore is beholden to a number of different trends. First is the rise of economies elsewhere around the world, in particular the BIC countries. The second trend is climate change. The third trend is the rapid pace of technological change, in particular mobile and the post-mobile Internet of things. A fourth trend is maturation of the domestic market, and a fifth trend for Starbucks is ongoing attempts by competitors to win back market share that they have lost to Starbucks in recent years.

The first trend is the emergence of developing world economies. While many major economies are in a state of slow growth, or no growth at all, many emerging market economies are growing quickly. There are a lot of companies that rightly see this as a tremendous opportunity and Starbucks is one of them. The company has been active in the Chinese market for…


Burkitt, L. (2012). Starbucks plays to local Chinese tastes. Wall Street Journal. Retrieved March 15, 2015 from 

Carrington, D. (2014). How climate change will brew a bad-tasting, expensive cup of coffee. The Guardian. Retrieved March 15, 2015 from 

Favaro, K., Romberger, T. & Meer, D. (2009). Five rules for retailing in a recession. Harvard Business Review. Retrieved March 15, 2015 from 

QSR. (2014). The QSR top 50. QSR Magazine. Retrieved March 15, 2015 from

Are Tax Avoidance Strategies Effective
Words: 931 Length: 2 Pages Document Type: Literature Review Chapter Paper #: 25845153
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Tax Avoidance & Firm Growth

What follows in the next few pages is a review of whether there is a correlation between tax avoidance with corporations and firm growth. Indeed, looking at the literature reveals that the evidence is mixed but that the overall answer is a condition "yes," that there can indeed be a link between tax avoidance and firm growth. To explain the conditional nature of the answer garnered, one can look to the work of Desai, Foley and Hines (2006) when they assert that "firms with sizable foreign operations benefit the most from using tax havens, an effect that can be evaluated by using foreign economic growth rates as instruments for firm-level growth of foreign investment outside of tax havens" (Desai, Foley & Hines, 2006). They further state that "one percent greater sales and investment growth in nearby non-haven countries is associated with a 1.5 to 2%…


Chang, S. (2012). The Great Debt Controversy in the U.S. And Beyond. SERI

Quarterly, 5(2), 50-62.

Desai, M.A., & Dharmapala, D. (2006). Corporate tax avoidance and high-powered incentives. Journal Of Financial Economics, 79(1), 145-179.


Starbucks Management
Words: 3175 Length: 10 Pages Document Type: Term Paper Paper #: 75397958
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Starbucks is a successful coffee chain. The organizational structure is geographic, and decision making is mainly centralized with respect to strategy, and many operational decisions even at the local level come with strong guidance from head office. There are a few key issues, however, that need to be addressed. One is the relatively weak leadership pipeline within the organization, another is the distribution of resources to facilitate expansion and finally there is also the issue of maintaining quality standards despite a still-rapid pace of expansion.

General Description

Starbucks is a company operating in the quick service restaurant business, where it is the 3rd-largest firm in the industry in the U.S. By revenue (Oches, 2014). The company name is Starbucks Corporation. To nobody's big surprise, it is a corporation. Starbucks is publicly traded, on the NASDAQ under the ticker symbol SBUX. The company has a 97.33% float, with 2.74% inside…


Choi, C. & Skidmore, S. (2012). Starbucks buys Teavana Holdings for $620 million. Huffington Post. Retrieved December 12, 2014 from 

Jargon, J. (2011). Latest Starbucks concoction: Juice. Wall Street Journal. Retrieved December 12, 2014 from 

Lim, P. (2014). Dunkin, Mickey Ds, or Starbucks? The surprising winner of the coffee war. Money. Retrieved December 12, 2014 from 

Michelli, J. (2007). The Starbucks experience: Leadership tips ebook. Joseph Michelli. Retrieved December 12, 2014 from

New Marketing Strategy for Caribou Coffee

Situational Analysis

Company Analysis





Marketing Proposal

Marketing Mix





To survive firms need to adapt and change in line with the general marketplace. Many successful firm have been able successful deal with dominant competition and high levels of challenge. One firm which faces these challenges is Caribou Coffee, although the second largest coffee house chain in the U.S. it is an underdog when compared to Starbucks, with just over 400 stores across 18 states in the U.S. and 203 stores in 10 international countries, many of which are franchises (Caribou Coffee, 2016). The company has faced some setbacks due to the high level of completion within the coffee house market, closing some 80 stores in 2013, and a further 88 were converted to Peets Coffee and Tea (Leavitt, 2014; Leonard, 2013). This indicates the firm needs to…


Baye, M. (2007). Managerial Economics and Business Strategy. New York: McGraw-Hill/Irwin.

Caribou Coffee, (2016), Home Page, retrieved 

Chaffey, D., & Smith, P. R. (2013). EMarketing Excellence. Abingdon: Routledge.

Dolgui, A., & Proth, J. (2010). Pricing Strategies and Models. Annual Reviews in Control, 34(1), 101-110.

Holy Saturation the Traditional or
Words: 4689 Length: 11 Pages Document Type: Research Paper Paper #: 88491185
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The popularization of the idea, though was somewhat linguistic in that when speaking of God and the Holy Spirit, different words were used that could mean "person," "nature," "essence," or "substance," -- words that were part of a longer, and far older tradition, but not adopted by the new Church .

Later, to echo this interpretation, the French Dominican Yves Conger, wrote that the Spirit of God was equal to the Spirit of Wisdom -- intelligent, holy, unique, manifold, subtle

However, we must realize, too, that there was a long and rich tradition within the Ancient Near East. Whether one subscribes to the idea that essential mythos was something common arising out of civilization and being passed forward, or that each individual religion of the Ancient World was divinely inspired by its own set of beings, the concept of the Trinity is neither new, nor linked inexorably to the New…


Carraway, B. Spiritual Gifts: Their Purpose and Power. WinePress Publishing, 2005.

Chadwell, D. Jesus' Two Great Commissions: Balancing Evangelism and Edification.

Christian Education Video and Publishing.

Clark, N. Interpreting the Resurrection. SCM Books, 1967.

Smuckers Strategic Choices Smuckers Pursues
Words: 1240 Length: 4 Pages Document Type: Case Study Paper #: 37097515
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As noted, the recent "supply chain streamlining" is a move to cut costs and build greater economies of scale. This is consistent with a firm engaging in a cost leadership strategy. That the company also has strong brands allows it to continue to pursue its longstanding differentiation strategy as well. However, the company has been slow to respond to new trends, a reflection of its conservative culture and the slow pace of change at the family-owned firm. This may have cost the company some market share in the past. Indeed, the company's recent success has been Folger's, which is positioned at the low end of the coffee market. As the recession hit high end coffee companies like Starbucks hard, low end companies benefited as consumers traded down. Folgers has been a rare cost leadership success for Smuckers, but did so on the existing strong level of brand recognition.

The Folgers…

Works Cited: (2010). Slogan & jingle list. Retrieved June 12, 2010 from 

Bronnenburg, B. & Walthieu, L. (1996). Assymetric promotion effects and brand positioning. Marketing Science. Vol. 15 (4) 379-394.

Smuckers 2009 Annual Report. In possession of the author. (2010). Smuckers to close four plants, expand three. Food Processing. Retrieved June 12, 2010 from

KO Advantages Coca-Cola Pursues a Differentiation Strategy
Words: 1476 Length: 5 Pages Document Type: Essay Paper #: 54721443
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KO Advantages

Coca-Cola pursues a differentiation strategy, and has built its company around the pursuit of this strategy. The strengths that the company has -- R&D, marketing, and heavy advertising -- all directly support the differentiation strategy. Coca-Cola uses its strategy to foster sources of sustainable competitive advantage, although the strongest of these is the company's brand. All told, Coke has an excellent strategy that does not result in many missed opportunities. There are different strategic directions that the company could take, but there is also evidence that Coca-Cola management is aware of these options and has rejected them. All told, the approach that the company has taken remains successful, and should be successful for the foreseeable future.


Porter's generic strategies typology highlights four main strategies that can be used to succeed in business (QuickMBA, 2010). Two of these are focused on niche markets, which obviously does not apply…

Works Cited:

Interbrand. (2011). Best global brands 2011. Interbrand. Retrieved March 24, 2012 from 

Kim, W.C. And Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 15, 2011 from: 

Lee, M. (2012). The real story behind the real thing. CNBC. Retrieved March 24, 2012 from

Overstock com vs Amazon com
Words: 588 Length: 2 Pages Document Type: Case Study Paper #: 52428644
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Stock Analysis

The author of this report is asked to cast an analytical eye towards and how it markets its goods. Specifically, the author of this report is to answer three basic questions. First, it will be explained what Overstock's corporate level strategies are. Second, it will be identified what generic Porter strategy that the company follows. Lastly, it will be asked whether the company's generic strategies and marketing actions are in line with the Porter approach they have selected. While Overstock may blend in with other online giants like Wayfair and Amazon to some, it is clear that they have their own way of marketing and setting themselves apart and they do so using both price competitiveness and differentiation.


The genetic Porter strategies focus on two major things and those are price competitiveness and differentiation. Indeed, the corporate level strategies of Overstock fit into both of those…

Overstock com Business Strategy and Analysis
Words: 659 Length: 2 Pages Document Type: Case Study Paper #: 43779928
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Strategic Choices

The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.

There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms…


Ning. (2014, October 2). Grand Strategy Choice. Mastering Business Strategy.

Retrieved October 2, 2014, from

Yahoo. (2014, October 2). Yahoo Finance - Business Finance, Stock Market, Quotes,

News. Yahoo Finance. Retrieved October 2, 2014, from

Competitive Strategy of Kraft
Words: 1777 Length: 5 Pages Document Type: Case Study Paper #: 28340733
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Kraft Foods' Competitive Strategy

Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).



CSI Market, (2014), Kraft Foods, accessed at 

Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall

Kraft Foods (2014), Home Page, accessed at 

Kraft Foods, (2014) 10=k, accessed at