Trust
Essays

Relationship marketing is one of the fastest growing research topics in business and marketing today. The premise of relationship marketing is very broad and includes or should include external and internal relationship building as a reciprocal factor for firm success. Successful relationship marketing, according to the literature, results in high productivity, high employee and customer satisfaction, low employee and customer attrition and ultimately high profitability and success. According to businessdictionary.com relationship marketing is defined as: Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship (n.d.) Yet, fundamentally, this definition of relationship marketing (RM) demonstrates only one aspect of its purpose, which is ultimately for the firm to develop both internal (employee) and external (customer) relationships by building and maintaining professional and possibly even personal relationships with all members of the firm community. The defining desire of relationship marketing is to make each participating member, be it a large or even in some cases small customers, firm employees and even suppliers all feel as if they are valued and respected. The goal of relationship marketing being to make each feel important to the firm and supported in whatever way possible. This work will discuss RM in these terms, as both an internal and external tool to support firm success arguing the thesis that relationship marketing is both an external and internal component of success as well as a vital component for successful marketing of firms. To perform this analysis the work will first look at a base of literature that supports either internal or external relationship marketing or both and then use this information to investigate an existing firm which states a mission focused on both internal and external relationship marketing and reports success. The firm analyzed will report factors of success in this process using a holistic relationship marketing mission and will; report high customer and employee satisfaction, low levels of employee and customer attrition, higher productivity and higher profitability as compared to a previous mission structure.

This essay examines consumption and its effect on sustainability. The issues is examined through several different lenses as the term is defined and analyzed. Corporate social responsibility is inserted in this argument to give insight to the responsibility of this problem. The concluding part of this essay offers recommendations for this problem.

There are, at present, 38 states with the death penalty and 12 without (deathpenaltyinfo.org 2004). Michigan is one of the 12. From 1976, there have been 906 executions in the U.S.: 517 were white, 310 blacks; 57…

¶ … Nils Christie in his book Crime Control as Industry: Towards Gulags, Western Style, a person has difficulty knowing who are the worst criminals -- the men and women prisoners or the individuals who run the penal…

¶ … Letter," by Mariama Ba, "Devil on the Cross," by Ngug" wa Thiongo, and "July's People," by Nadine Gordimer. Specifically, it will discuss and explain gender and family in "So Long a Letter," the aspects of…

Betool Khedairi, born in 1965 to an Iraqi father and a Scottish mother, is the author of Absent: A Novel. She received her B.A. In French literature from the University of Mustansiriya and traveled to different…

Oladuh Equiano's narrative is an important historical text detailing the different types of slavery throughout the world. Equiano's experiences are unique, because he sails around the world with a Captain from the British Royal Navy. On board, he learns ship navigation and seafaring but more importantly, how to read and write. He learns how to talk his way into freedom eventually.

The paper looks at Confucianism and the rules that guide it. First the historical perspective is highlighted and how it came to dominate East Asia in Japan, Korea and China. It then highlights how this movement shaped the history of these three countries and how it can be or still is applicable in the contemporary society

All psychologists are required to follow the ethical guidelines found in the 2002 Ethical Principles of Psychologists and Code of Conduct of the American Psychological Association (APA), commonly known as the Ethics Code.

The recent report of the Institute of Medicine, Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care (2002 Smedley et. al.), indicates that bias, stereotyping, and prejudice may often contribute…