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Twitter
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What is Twitter?

Twitter is a social media platform and technology company that has become a significant subject of academic inquiry across disciplines including communication studies, media studies, business, and information technology. Students write about Twitter because it sits at the intersection of technological innovation, corporate strategy, and social behavior, raising questions about how digital platforms reshape public discourse, journalism, and interpersonal communication. Its role as a major internet service makes it relevant to courses covering social networking, mass media, and emerging technologies alike.

The papers archived on this topic reflect a wide range of approaches. Some analyze Twitter's influence on specific fields, such as sports journalism, while others take a broader social lens, examining how social network platforms generally impact the way people communicate. Persuasive and proposal-style essays address problems tied to platform use, including teenage bullying and the spread of harmful content. Business-oriented papers explore topics like initial public offerings and the competitive landscape among internet companies, while others compare the pros and cons of social networking as a societal force.

A strong essay on Twitter establishes a focused, arguable thesis rather than simply describing the platform's features. Evidence drawn from specific use cases, policy decisions, or documented social outcomes carries more weight than general claims about social media. Writers should distinguish between Twitter specifically and social media broadly, since conflating the two weakens the argument's precision. A common pitfall is treating the platform as uniformly positive or negative — the strongest essays acknowledge tension, such as Twitter's capacity to both accelerate journalism and amplify misinformation, and build their analysis around that complexity.

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Paper Undergraduate

Swarovski's digital marketing strategies and customer engagement

Swarovski is one of the most popular luxury brands at the international level, and similar to any other economic agent, it has to continually assess and recognize the changing features in the micro and macro environments and adapt to them. The organizational efforts are such concentrated not only around the production of high end crystal products, but also on the business decisions surrounding production, distribution, retail and so on. At this level, an important emphasis falls on the marketing efforts completed by the company in ensuring the retail of its products, their appeal among the customer base and the final profitability of the firm.

Paper Doctorate

American Express celebrity endorsement and media promotional strategies

The American Express (AE) Credit Card Company markets itself in various ways. Savvy with its promotional and publicity performance, it has put together a variety of tools – some of them innovative – that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as mobile usage. Implemented in an innovative way, many of their campaigns have gone viral. American Express too is seen as a highly sustainable company. This has served to boost its reputation. In the end, AE has seen leverage of its cards, that includes its credit card, charge card, and traveler's cheque businesses –rise.

Paper Undergraduate

Application programmer interfaces for social network interoperability and integration

Application Programmer Interfaces (APIs) for Social Networks

Paper Undergraduate

Overcoming complacency and resistance to change at Cincom Systems

Overcoming Complacency and Resistance to Change at Cincom Systems: A Case Study

Paper Doctorate

Social networks' effects on communication, collaboration, and learning outcomes

Social networks are changing the fabric of society by changing the patterns, depth and intensity of communication and collaboration happening globally today. The torrent of information, ideas, opinions and thoughts that social networks have unleashed will continually re-order the global economic, socio-political and technological dimensions of society. At the center of the effects of social networks on society is the voice it has given the common man to say exactly what they think, anytime, anywhere, accentuated with any form of content they can produce or use. The voice of the common man now resonates across social networks, and thanks to the revolutionary advances in Web 2.0 technologies, there are fewer constraints and than ever to having ones' voice heard in current and future social network software and development platforms (York, Schoon, 2011). Web 2.0 technologies are today the foundation of social network development and have acted as a very potent force in setting an egalitarian framework for their use.

Paper Undergraduate

Social media's role in redefining brand and customer relationships

Every business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business.Social media is the catalyst that is continually changing customer relationships and making ‘them more interactive, open, and collaborative. Today's customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of interest.For marketers to be successful, they need to realize that their customers' preferences are changing quickly.Agilityas opposed to formal, often static, processes from a marketing and selling standpoint are essential if a company is to survive in an increasingly competitive global economic environment. The purpose of this dissertation is to show how the foundational elements of social media, including its core building blocks of presence, sharing, conversations, identity, groups, relationships, and reputation, combine to redefine the brand of any business, large or small. How these elements are synchronized around a common marketing and sales objective is what matters most. This dissertation also provides insight into how quickly the value chain of businesses are shifting to become more customer-centric as a result of social media's pervasive influence. No longer can the traditional methods of marketing be relied on, weeks or months of lag time often existing between the completion of a program and its results being reported. Social media, due to its digital nature, reports the return on investment (ROI) immediately through the use of analytics. Small businesses have the speed and time tovalue this advantage is due to the fact that analytics and agility arebeing emphasized over the sheer size of a given business.

Essay Doctorate

Marketing distribution channels for Erb Asia through digital media

The current investigation looks at the marketing mix for Erb Asia, an Australian's company, which Keerati Plodprong, a Thai lady is the principle of Jowjin Pty Ltd. "Having examined the environment… the manager is…

Essay Undergraduate

Apple's corporate ethics and antitrust violations

Ethics at Apple Part One Apple has been for some time now the leading manufacturer of innovative wireless technologies, including the iPhone, the iPad, iPods, and Macintosh computers that do more and set the table for other manufacturers to emulate "Mac" innovations. Following the death of Apple co-founder Steve Jobs – and the emergence of Tim Cook as the new CEO – the technology media and happy Apple consumers wait for the next launch of an innovative device that will change the way people communicate and retrieve information. What are the Apple values and ethics? The "Apple Values" section of the Apple Employee Handbook (circa 1993) sets the record straight on what is expected of employees. In short, Apple asserts that "…we will not compromise our ethics or integrity in the name of profit" (seanet.com). What Apple does is "…set aggressive goals and drive ourselves hard to achieve them" and "build products" that "extend human capability, freeing people from drudgery and helping them achieve more than they could along" (seanet.com). Moreover, Apple explains that employees should be able to "trust the motives and integrity of their supervisors" and the company emphasizes that dealing "fairly with competitors" is very important (seanet.com).

Paper Undergraduate

Strategic options for Handheld Corporation's PDA product lines

Handheld Corporation is challenged by the costs of maintaining its three product lines, with difficult decisions specifically in the areas of defining product pricing strategies, allocation of R&D budgets, and the…

Paper Undergraduate

University guidelines for establishing student webpages

University Guidelines for Establishing Student Webpages

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