Vision Statement Essays (Examples)

Based on the situation at Saint Francis de Sales Schools, the organization is suffering from a lack of vision and confusion with regards to its mission. There is not enough forward-looking perspective in the organization; the school has continuously been resting on its laurels instead of planning for the future (Klag, Giroux & Langley, 2012). Instead of focusing on the changes in the society and how the school should adopt to meet them—such as the rise of technological advancements in the Digital Age, and the demands of demographic shifts—the school has instead dithered away without growing its list of donors or building for tomorrow.
Therefore, vision statement for Saint Francis de Sales Schools should be: To be the number 1 leader in secondary school academic performance and all-around accomplishment in England.
The mission statement for Saint Francis de Sales Schools should be: 1) To form well-rounded students by adopting a…

Ultimately the best mission statements succinctly define what makes an organization unique and relevant, gaining support in the process (Kouzes, Posner, 2003, pp. 135-155).

The vision and mission statements for the Principles of Leadership class are as follows:

Vision Statement: By creating a learning environment that promotes critical thinking and independent thought, the Principles of Leadership course creates creative, independent-minded and discerning critical thinkers who can apply the concepts learned to leadership and managerial challenges in their careers.

Mission Statement: The Principles of Leadership course is committed to fostering critical thought, in-depth and insight analysis and discerning judgment by teaching students to be critical thinkers capable of applying leadership principles and concepts with agility and expertise now and in their future careers.

eferences

Kouzes, J & Posner, B (2003). The Leadership Challenge. Jossey-Bass; 3rd edition. New York, NY. August 7,…

References

Kouzes, J & Posner, B (2003). The Leadership Challenge. Jossey-Bass; 3rd edition. New York, NY. August 7, 2003; pp. 103-160; Chapters 5 & 6

3. Statement Validation

a. From a theoretical standpoint, the value of the vision ad mission statements is that is unifies the entire company around a common direction and series of strategies. When used effectively, it can also galvanize an organization around a common set of values, making continual change management more effective and accomplishable over time (Price, Chahal, 2006). Additionally, the greater the alignment of mission, vision and strategic direction, the greater the level of willingness on the part of employees to change as their organizations require them to, they are collaborators in the change (Oakland, Tanner, 2007).

b. Vision, mission and strategy all drive change in the organization by setting a foundation of mutual understanding and insight into why change is necessary to begin with. The greater the change required within any organization the higher the level of trust needed to make all the changes necessary for growth permanent…

References

Nelissen, P. (2008). Surviving organizational change: How management communication helps balance mixed feelings. Corporate Communications, 13(3), 306-318.

Oakland, J.S., & Tanner, S. (2007). Successful change management. Total Quality Management & Business Excellence, 18(1), 1-1.

Price, a.D.F., & Chahal, K. (2006). A strategic framework for change management. Construction Management and Economics, 24(3), 237-251.

Stanleigh, M. (2008). Effecting successful change management initiatives. Industrial and Commercial Training, 40(1), 34-37.

ather than functioning solely as a sporting event, the '84 Summer Games delivered a broader scope of entertainment never before seen or attempted. The event encompassed entertainment not only in the form of sporting competition, but also in music and arts (Masterman, 2004). It is now understood that special events possess a powerful role in the society.

2012 Olympic closing ceremony will be a mega event as it will have a large effect on the entire economy of the UK. The event is going to get huge media coverage that is why it is important to adopt right marketing strategy for this event.

Issues of human resource management

Human resource management is vey important aspect of this grand event. The better evetn mangers and event management organizations understand the labor force and employs hired for the event the better resources can be allocated to effective recruitment and retaining strategies.

Workers…

References

Hoy, W., & Miskel, C.1982. Educational administration: Theory, research, and practice. NEw York: Random House.

Masterman, G.2004. In Lashley C.(Ed), Strategic sports event management: An international approach. Great Britian: Elsevier Butterworth Heinemann.

McDonnell, I., Allen, J., & O'Toole, W.1999. Festivals and special event management. Singapore: John Wiley & Sons Australia

National Survey on Giving, Volunteering and Participating. 2004. Ottawa: Stastics Canada

creative) proved initially quite difficult. However, with vision and perspicuity in an extreme situation of her own, this chief executive was able to turn the fortunes of the firm around. Ogilvy's success today shows that the embracing of change, the only expected constant in business, is key to a successful visionary strategy. In one 2001 interview Beers said, on the subject of advertising, "The whole idea of building a brand is to create a relationship between the product and its user," that is unique. She was able to reconstruct just such a relationship between an advertising agency's own clientele and its particular, own new brand as an agency and the Ogilvy creative ethos. Just like the Dove women at the helm of the newly designed campaign, the restructured Ogilvy firm is striking, realistic, yet has a clear message and creative vision. (Starr, 2001)

orks Cited

Bennis, arren. (1994) On Becoming…

Works Cited

Bennis, Warren. (1994) On Becoming a Leader. New York: Perseus Books Group.

Ibarra, Herminia & Nicole Sackley (1995) Charlotte Beers at Ogilvy & Mather Worldwide. Cambridge: Harvard University Press.

Morrell, Margot & Stephanie Capparell, Alexandra Shackleton. (2002) Shackleton's Way. New York: Penguin.

Ogilvy. (2005) Official Website. Retrieved 27 Oct 2005.  http://www.ogilvy.com/

Vygotsky and Mission Statement

One of the keys to a successful pedagogical experience is the ability to translate new materials into the minds of the learner. We have certainly come a long way from the days in which we thought every student should sit straight, learn the same way, and behave identically. One of the most important theories to arise in the 20th century was the idea of constructivism in education. This view is a theory that argues that humans generate and retain knowledge by way of experience. Social constructivism views each student as having unique and special needs, backgrounds, and modes of expression.

My Vision Statement -- The idea of positive and proactive constructivism encourages students to come to their own conclusions about knowledge based on their own worldview, past experience, and the nature of their instruction. The responsibility, however, of actual learning resides with the student -- the…

REFERENCES

IES National Center for Education. (2010, March). Statistical Reports. Retrieved from IES Center:  http://nces.ed.gov/ 

Johnson-Laird, P. (2009). How We Reason. New York: Oxford University Press.

Mooney, C. (2005). Constructivism and Education. New York: Cambridge University Press.

The vision is imaginable, clearly referring to future generations. It is desirable, as it includes factors that the shareholders are interested in, like economic progress, the community, like environmental protection and social responsibility. The vision is flexible, as it can be adapted to changes that might emerge. Also, it is easy to communicate such a vision. The vision represents a dream, for the company, its customers, and for the community in case. The objectives communicated through this vision statement are slightly excessive, they are difficult to achieve. However, the vision does not break conventional thinking.

Boeing's vision is a simple, concise, and easy to understand one. But same as other short vision statements, it does not provide an image for the future that customers can analyze. The vision is not extremely desirable, since it does not refer to matters of interest for the customers, like the quality of service and…

Reference list:

1. Corporate Info (2010). Estee Lauder. Retrieved February 13, 2010 from  http://www.esteelauder.com/about/corp_info.tmpl .

2. DuPont Vision (2010). DuPont. Retrieved February 13, 2010 from http://www2.dupont.com/Our_Company/en_US/glance/vision/index.html.

Visions of Death as Part of the Life Cycle

While the terms "life" and "death" are considered to be polar opposites by most standards, some authors view them as part of the same infinite cycle. For writers like Emily Dickinson and Jean hys, death is merely a transitional stage; it is not the end of existence any more than life is the beginning. Evidence of this view of death as a part of the ongoing cycle of life can be seen most prominently in Dickinson's "Because I Could Not Stop for Death" and in hys' "I Used to Live Here Once."

The most notable similarity between Dickinson's poem and hys' short story is that both of the narrators watch children play in the splendor of the natural world while they themselves are no longer a physical part of that world. The primary difference between these two works is that Dickinson…

References

Dickinson, E. Because I could not stop for death, Retrieved from  http://www.online-literature.com/dickinson/443/ 

Rhys, J. (1992) I used to live here once, In The Collected Short Stories, W.W. Norton & Company

Shortly after taking charge of the project, Michelangelo viewed Sangallo's wooden model of the planned basilica. He was accompanied by Sangallo's followers who, according to Vasari,

Putting the best face on the matter, came forward and said how glad they were that the work had been given to him and that the model was a meadow that would always afford inexhaustible pasture, to which Michelangelo replied that they spoke truly, meaning, as he afterwards told a friend, that it would serve for sheep and oxen who know nothing of art.

In fact, a good part of Michelangelo's work on St. Peter's consisted of removing what work had been accomplished by Sangallo. Sangallo's hemicycle was demolished, and Michelangelo shored up some of Bramante's rather high-speed construction, until -- again in the opinion of Vasari -- "the columns, bases, capitals, doors and windows, cornices and projections, were perfect in every detail."

Michelangelo…

Works Cited

Elam, Caroline. "Che Ultima Mano!": Tiberio Calcagni's Marginal Annotations to Condivi's 'Life of Michelangelo." Renaissance Quarterly 51.2 (1998): 475+.

Fischel, Oskar. Raphael. Trans. Bernard Rackham. Vol. 1. London: Kegan Paul, 1948.

Hibbard, Howard. Michelangelo. 2nd ed. Cambridge, MA: Harper & Row, 1985.

Januszczak, Waldemar. Sayonara, Michelangelo: The Sistine Chapel Restored and Repackaged. Reading, MA: Addison-Wesley, 1990.

Indeed, obesity among children and adolescents is even associated with an increase in economic costs. It is estimated that the hospital costs for obesity-related disease among children and adolescents increased from $35 million in 1979-1981 to $127 million in 1997-1999, which represents more than three times the costs of 20 years ago (Wang & Dietz, 2002).

Numerous obesity-related health complications such as high cholesterol, high blood pressure, type II diabetes mellitus, coronary plaque formation, and serious psychosocial implications, are also affecting children and adolescents (Freedman & Stern, 2004; Pinhas-Hamiel, Dolan, Daniels, Standiford, Khoury & Zeitler, 1996; Ludwig & Ebbeling, 2001; Dietz, 1998; American Academy of Pediatrics, 2002). Since the increase in such health problems has generally paralleled that of the obesity epidemic, Anderson and Butcher (2006) remarked that there should be an association between these health problems and childhood obesity.

Guo, Wu, Chumlea & oche (2002) indicated that overweight children…

References

Adkins, S., Sherwood, N.E., Story, M. & Davis, M. (2004). Physical Activity among African-American Girls: The Role of Parents and the Home Environment. Obesity Research, 12: 38S-45S.

Allison, K.R., Dwyer, J.J.M., Goldenberg, E., Fein, A., Yoshida, K.K., & Boutilier, M. (2005). Male Adolescents' Reasons for Participating in Physical Activity, Barriers to Participation, and Suggestions for Increasing Participation. Adolescence, 40 (157) [HIDDEN]

American Academy of Pediatrics (2004). Soft Drinks in Schools. Pediatrics, 113 (1): 152-154.

American Heart Association (2004). Overweight and Obesity -- Statistics. Retrieved in June, 2011 from the internet website:  http://www.americanheart.org/downloadable/heart/1136820021462Overweight06.Pdf

Mission and vision statements are important ways for organizations to express their purpose and goals; they are also important methods of establishing organizational culture. Developing clear mission and vision statements provide "synergy" for the members of the organization, a sense of worth and direction; and a basis for planning and strategy (David, 2011, p. 50). Moreover, large organizations especially benefit from clear mission and vision statements in that they help the members to reconcile their differences and resolve divergent views (David, 2011, p. 50). A mission statement and a vision statement are similar in their impact on the organization, but different in that a mission expresses "who we are" and "reason for being," whereas a vision expresses "what we want to become," (David, 2011, p. 44-45). Mission statements set the tone and "ensure unanimity of purpose within an organization," and vision statements offer employees motivation for work that goes beyond…

References

COMOPTEVOR (2013). About COMOPTEVOR. Retrieved online:  http://www.public.navy.mil/cotf/Pages/aboutus.aspx 

COMOPTEVOR (2013). COTF Command mission and strategic vision. Retrieved online:  http://www.public.navy.mil/cotf/Pages/mission.aspx 

David, F.R. (2011). Strategic Management. 13th edition.

Strategic Management

Mission and Vision

Brocade Communications systems "provides innovative network solutions that helps the world's leading organizations transition smoothly to a virtualized world where applications and information can reside anywhere" (Brocade.com, 2013). The company notes that "these solution deliver the unique capabilities for a more flexible IT infrastructure with unmatched simplicity, non-stop networking, application optimization, and investment protection" (Ibid).

This is the company's description of its business, and is not specifically billed as a mission or vision statement, this is precisely what it is. The company is stating what it does, what its vision of its market is, and how it seeks to deliver value to its customers. There are all good elements of a mission statement, so in that sense this description of the business can be evaluated as a business statement. The company's focuses on data centers, Ethernet, storage and converged network solutions. The company competes with…

References

Brocade.com (2013). About Brocade. Retrieved November 30, 2013 from  http://www.brocade.com/company/about-brocade/index.page 

Brocade Q4 and FY 2013 Report. Retrieved November 30, 2013 from http://files.shareholder.com/downloads/BRCD/2817837717x0x707768/6cb0cbe6-e365-44b5-ad6e-76c2fa174d50/Brocade_Reports_Fourth_Quarter_and_Fiscal_2013_Results.pdf

Caplinger, D. (2013). Can Brocade kick Cisco and Juniper while they're down? Motley Fool. Retrieved November 30, 2013 from  http://www.fool.com/investing/general/2013/11/14/can-brocade-kick-cisco-and-juniper-while-theyre-do.aspx 

MSN Moneycentral: Brocade (2013). Retrieved November 30, 2013 from  http://investing.money.msn.com/investments/stock-price?symbol=BRCD&ocid=qbes

The vision statement should ideally be future-oriented. The ideal vision statement should reflect where we want to be (No author, 2013). The current vision statement is a great vision in a sense, but one adjustment that I would make is to orient it towards the society we serve. This is because we are a public service organization. Our vision should reflect something more about the future society that we envision, to which we are working toward.

Another change that I would make with respect to the vision is that I would make sure that they focus is on a positive vision. e believe in what we are doing, and I think with a few adjustments we can show this to our key stakeholders, the clients whom we serve. hile there is internal buy-in, we need the clients to buy in completely in order for our organization to be the most…

Works Cited:

Hom, E. (2013). What is a vision statement? Business News. Retrieved May 4, 2013 from  http://www.businessnewsdaily.com/3882-vision-statement.html 

Hull, P. (2013). Answer 4 questions to get a great mission statement. Forbes. Retrieved May 4, 2013 from  http://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/ 

No author. (2013). Mission statement vs. vision statement. Diffen.com. Retrieved May 4, 2013 from  http://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement

Finance and Hospitals Mission and Vision Statements

Finance is a term which is generally associated with the management of money including assets and liabilities. The most common association in everyday life may be the way income is managed to pay liabilities (debts), and allocate funds to expenditure. This includes decision made regarding everyday events as well as major life decisions.

When looking at the everyday events, the income will usually be in the form of wages from a job and/or allowances, such as from a student loan, or support from parents or a partner, and will then be allocated to expenditure.

The allocation of the income should be prioritized to satisfy liabilities or debts, and pay for essential expenditure. If funds are left over, non-essential expenditure may take place. Liabilities or debts which are seen in everyday life include the paying of mortgage and loan repayments, such as credit card…

References

Del Sol Medical Center, (2014), Our Mission and Values, accessed at  http://www.laspalmasdelsolhealthcare.com/about-us/mission-vision-values-and-goals.aspx 

Emory, (2014), Emory Healthcare, accessed at  http://www.emoryhealthcare.org/about-us/mission-vision.html 

Whelan, D, (2010, Aug 31), America's Most Profitable Hospitals, Forbes, accessed at  http://www.forbes.com/2010/08/30/profitable-hospitals-hca-healthcare-business-mayo-clinic.html

The vision should be forward thinking -- it is a vision into the desire future of the company. The vision is something that the company is working towards. This vision should also be inspiring. If the vision does not inspire, then the stakeholders will not work towards it. A vision should not only provide something to which the company is working, it should also compel them to work towards it.

The vision should be specific, so that it is easily understood. It should also be achievable. A vision that is not achievable is likely to be rejected and therefore not inspire. A vision that is achievable and specific provides a guidepost in the future to which employees and other stakeholders will work.

These two lists both share things in common. One is the need for specificity. Mission and vision statements both need to be clear. They need to provide guidance…

Works Cited:

BusinessPlans.org. (no date). Mission statement. Business Plans.org. Retrieved April 19, 2010 from http://www.businessplans.org/mission.html

Entrepreneur.com. (no date). How to write your mission statement. Entrepreneur Magazine. Retrieved April 19, 2010 from  http://www.entrepreneur.com/management/leadership/businessstrategies/article65230.html 

Heath, D. (2010). How to write a mission statement that doesn't suck. Fast Company. Retrieved April 19, 2010 from  http://www.fastcompany.com/blog/dan-heath/switch/writing-mission-statement-doesnt-suck 

MindTools.com. (2010). Mission statements & vision statements. MindTools.com. Retrieved April 19, 2010 from  http://www.mindtools.com/pages/article/newLDR_90.htm

Mission Qs

Strategic Management Process/Vision, Goals, Objectives

Effective Criteria for a Mission Statement

Specific

Relevant

Meaningful

Supplies Direction

Reflects Goals of Stakeholders

Effective Criteria for a Vision Statement

States what the organization hopes to become.

Future Oriented

Based on Values

Concise

Inspiring

Although it may seem as if all modern companies have a mission and vision statement to support their operations, this is not always the case. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission statement and eight percent had no statement of values (elch & elch, 2008). There is a sense among many organizations that the mission and vision statement are useless relics that are merely promoted by business schools. However, the mission and vision can be one of the most fundamental pieces of information in which every employee can internalize and drive organizational goals. This brief analysis will consider…

Works Cited

Aspire. (2009, March 30). The Best Examples of A Vision Statement and How to Create One for your Business. Retrieved from Aspire: http://www.tipsonleadership.com/leadership-training/the-best-examples-of-a-vision-statement-and-how-to-create-one-for-your-business/

QuickMBA. (n.d.). The Strategic Planning Process. Retrieved from QuickMBA:  http://www.quickmba.com/strategy/strategic-planning/ 

Welch, J., & Welch, S. (2008, January 3). State Your Business. Retrieved from Bloombererg Businessweek:  http://www.businessweek.com/magazine/content/08_02/b4066080139784.htm?chan=search

Strategic Management Process/Vision, Goals, Objectives

This document examines the mission, vision, values, and goals of Kraft Foods Group. It does so primarily to denote the fact that these components are indicators of this company's strategy. The document also aligns these components with the interest of stakeholders.

It is exceedingly important for organizations within today's climate of rapid-fire technology and constantly changing marketplaces to adhere to strategy. Due to the celeritous pace of both of these factors, there has been a tendency of many competitive organizations to assume that they can only remain competitive by refining operations processes, which involves cutting costs and increasing time to market of its products (Hammond, 2001). Nonetheless, an evaluation of one of the most successful enterprises within the food and beverage industry, Kraft Foods Group, reveals that an adherence to strategic positioning is a critical prerequisite for not only short-term success, but that which continues…

References

Hammonds, K. (2001). Michael Porter's big ideas. www.fastcompany.com Retrieved from  http://www.fastcompany.com/42485/michael-porters-big-ideas 

Welch, J., Welch, S. (2008). State your business. Bloomberg Business Week. Retrieved from  http://www.businessweek.com/stories/2008-01-02/state-your-business

Dendro Environmental

Vision

Vision validation is portrayed using a triangle whose points represent judgment, intuition and action with the center having collective experiences of the team. These four concepts come handy in validating the firm's vision "…to pursue excellence in the field of arboriculture, and to be of utmost service to our customers & #8230;" The firm's judgment relies upon past experiences in managing initiatives like the new venture they are intending to form. The founders have led vision creation exercises in the past, thus used good judgment in formulating the vision (Abell, 1978). The firm's vision is acceptable to all customers, potential investors, as well as employees. Intuition is essential for the firm in understanding consequences of any decision made concerning business activities. Intuition gives the firm insight whether the business is growing at the right pace in realization of the vision. Based on the notion that the vision…

References

Abell, D. (1978). Strategic Windows. Journal of Marketing, Vol. 42, 21-28.

Anderson, G. (2005). Framework for Marketing Planning. Michigan Business School.

Chandler, A. (1962). Strategy and Structure: Chapters in the History of Industrial Enterprise. New York: Doubleday.

Tichy, N. (1983). Strategic Change: Technical, Political, and Cultural Dynamics. New York: John Wiley & Sons.

J. Heinz Company

Strengths: it is short and concise; it is constructed in a formal means which also uses specialized language to promote the company's commitment to customers and employees.

Shortcomings: it lacks an introduction and it does not mention the well-being of other categories of stakeholders aside customers and employees

(5) Chevron

Strengths: offers detailed input on the company's visionary goals; includes several categories of stakeholders

Shortcomings: it is rather long and too detailer, creating as such the possibility for the reader to lose interest and not remember what he read; seems explicative and responsive to the criticism of environmental threats to which the company has been subjected.

ank of vision statements from best to worst: I (4); II (1); III (2); IV (5); V (3)

eferences:

ed Hat 2009 Annual eport, http://files.shareholder.com/downloads/HAT/763006950x0x304106/3145E646-AE56-4FE1-9C59-B79F4491C4C5/FY09_Annual_eport_on_Form_10-K.pdf last accessed on November 2, 2009

2009, ed…

References:

Red Hat 2009 Annual Report, http://files.shareholder.com/downloads/RHAT/763006950x0x304106/3145E646-AE56-4FE1-9C59-B79F4491C4C5/FY09_Annual_Report_on_Form_10-K.pdf last accessed on November 2, 2009

2009, Red Hat Website,  http://www.redhat.com  last accessed on November 2, 2009

Zales

Mission, Vision, Strategy

Zale's spent 2011 seeking to turn the company around. ith falling incomes and several consecutive years of losses, Zale's has been forced to reconsider its strategy in the marketplace. In general, terms, the company's strategy appears to fit somewhere in between cost leadership and differentiation. hile Zale's seeks to differentiate itself based on the brands that it has, the company's large retail presence hints at a strategy that should emphasize cost leadership, as it seeks to "re-establish the price/value proposition." Overall, Zale's is probably in a difficult position because it excels neither as a high-end diamond retailer or a low cost retailer, instead falling somewhere in the middle ground that Porter's warns is a recipe for failure in the long run (QuickMBA, 2010). The company does not appear to publish a mission statement or a vision statement.

Porter's Five Forces

The five forces analysis seeks to…

Works Cited:

MSN Moneycentral: Zale's (2011). Retrieved December 11, 2011 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?symbol=ZLC 

QuickMBA. (2010). Porter's generic strategies. QuickMBA. Retrieved December 11, 2011 from  http://www.quickmba.com/strategy/generic.shtml 

White, N. (2007). Zale's new CEO, new name, old address -- has anything changed? G. Plus. Retrieved December 11, 2011 from https://www.gplus.com/apparel/insight/zales-new-ceo-new-name-old-addresshas-anything-changed-20163

Zales 2011 Annual Report. Retrieved December 11, 2011 from  http://www.zalecorp.com/Zales.aspx

Business- Management

Strategic Management Process/Vision, Goals, Objectives

Criteria for Mission Statement

Expresses the core competency of the business

Include the organization's strengths, values, and purpose

State the organization's overall strategy for determining long-term success.

Explains why the organization exists

Explains what the organization is trying to accomplish

Criteria for Vision Statement

What the business wants to accomplish

Time from for accomplishing the goal

Inspires creativity

Energizes growth

Motivates employees

Strategic planning establishes where a company is going over the next year or so, how it's going to get there and how it will figure out if it got there or not. The focal point of a strategic plan is typically on the whole company. There are assortments of viewpoints, models and approaches that can be utilized in strategic planning. The manner that a strategic plan is developed depends on the nature of the company's leadership, culture of the company, difficulty…

References

Mission Statements and Vision Statements. (2011). Retrieved May 24, 2011, from  http://www.mindtools.com/pages/article/newLDR_90.htm 

Schnaubelt, Angela. (2007). Creating a Mission Statement. Retrieved May 24, 2011, from http://www.suite101.com/content/creating-a-mission-statement-a25950

The Strategic Planning Process. (2010). Retrieved May 24, 2011, from  http://www.quickmba.com/strategy/strategic-planning/ 

Zahorsky, Darrell. (2011). Writing a Meaningful Mission Statement. Retrieved May 24, 2011,

In other words, the company's vision was not developed based on the right reasons. This means that the entire strategy that Mentor Graphics developed was not a suitable one for the company and the situations in case. The company failed to adapt in due time to the changes produced by the environment partly because the vision was not a suitable one.

5. In the case of a company like Mentor Graphics it would have made more sense for the vision to determine the change. Given the fact that the company was at its beginnings in terms of firm life cycle, it would have been more natural for the company to develop a clear vision of what the company intends to achieve on medium term and long-term, to develop a strategy based on that vision, and to drive change based on the established vision and strategy.

But Mentor Graphics did exactly…

Reference list:

1. Kotelnikov, V. (2001). Corporate Vision, Mission, Goals and Strategies. Retrieved February 13, 2010 from  http://www.1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html .

2. Terez, T. (2002). Meaningful Missions and Visions. Retrieved February 13, 2010 from  http://www.betterworkplacenow.com/qanda1.html .

Hot ings Restaurant

Vision and Mission

A vision statement can help to define an organization's purpose. A good vision statement should therefore not only be inspirational, but should serve as the framework for all strategic planning (ard, 2011). The business that I am creating is a Hot ings Restaurant / Sports Bar. The vision that I have for the restaurant is a complete entertainment package consisting of a sports bar and a restaurant that specializes in the best wings in town. The atmosphere will be one of total fun, from the staff to the menu to the televisions and other entertainment throughout the facility. I envision the wings being the centerpiece of the menu, topped with a proprietary hot sauce that comes in Hot, Fiery and Blistering. There will also be cooler sauce options for those who prefer. I envision the wings being what draws people through the doors and…

Works Cited:

Radke, J. (1998). How to write a mission statement. TGCI.com. Retrieved March 19, 2011 from  http://www.tgci.com/magazine/How%20to%20Write%20a%20Mission%20Statement.pdf 

Serrat, O. (2010). A primer on corporate values. Knowledge Solutions. Retrieved March 19, 2011 from  http://www.adb.org/documents/information/knowledge-solutions/primer-on-corporate-values.pdf 

Ward, S. (2011). Vision statement. About.com. Retrieved March 19, 2011 from  http://sbinfocanada.about.com/od/businessplanning/g/visionstatement.htm

The existing statement has some strengths, but also some weaknesses. The existing statement is similar to mine in that it provides a clear definition of the department's functions. However, the standards of performance are less well-defined, for example "quality" is less specific than "the highest ethical standards." The statements about workforce diversity are similarly open-ended, but mine is somewhat more specific.

Both statements provide a strong sense of the Department's role within the community, and both mention the word "serve" specifically. However, my organizational statement is stronger is that it specifies service to the community multiple times, an unequivocal statement about the role of the fire department and the nature of its core stakeholder. The existing statement speaks more of excellence but seldom mentions the community that is to be served, which I find to be an important part of a Fire Department's organizational statement. Some of the statements in…

Microsoft

The impact of Microsoft's Mission, Vision, and Primary Stakeholders on its Success

The Mission and Vision statement of Microsoft express its strategic directions and priorities to its prime stakeholders. These two statements have a significant importance for the company's success as all its strategic moves and efforts are aligned according to what these statements entail. They show Microsoft's true concern for the key stakeholders as well as for the community in which it operates. The prime stakeholders of Microsoft include customers, investors, regulatory authorities, employees, suppliers, distributors, and business development firms. Each of these stakeholders has a significant role to play in the company's success and sustainability in its industry. For example, the suppliers provide it the required raw material to produce highest quality of technological products whereas distributors deliver it to the potential retailers and final customers. Similarly, employees act as an intellectual capital of the company and…

References

Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society

Kurtz, D.L., & Boone, L.E. (2011). Contemporary Business, 13th Edition. Hoboken, N.J: Wiley.

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, 7th Edition. Ohio: South-Western Cengage Learning

Strategic Vision: A section describing company's strategic vision. Performance target forecasting: A section shows performance targets EPS, OE, credit rating, image rating year-end stock price -managers set years (assuming simulation continue).

Strategic vision and performance target forecasting

Our organization focuses on the distribution of our products and services within the utmost highest quality of standards. We not only employ the required standards, but we take one step ahead and fully satisfy the needs and wants of our customers. We envision ourselves as the leaders of the industry and the first choice of the customer base. In other words, the strategic vision can be enunciated as follows:

The company seeks to become the leader of the industry and the first choice of the customers. We aim to attain this organizational objective through the full satisfaction of the needs and wants of our stakeholders.

The strategic vision of the firm has a…

References:

Bose, D.C., 2006, Fundamentals of financial management, PHI Learning Pvt. Ltd.

Cowley, M., Domb, E., 1997, Beyond strategic vision: effective corporate action with Hoshin planning, Butterworth-Heinemann

Mintzberg, H., 2000, The rise and fall of strategic planning, Pearson Education

Moyer, McGuigan, J.R., Kretlow, W.J., 2008, Contemporary financial management, 11th edition, Cengage Learning

N.D.). Vision for any organization is linked to change be it planned or unplanned; however, depending on the leadership of management, the vision and change can be either proactive or reactive. For Langeler the constant changes in vision statements represented the inability to act a director of change and instead focused on the caretaker image of change directives. The fundamental difference is the proactivity of the director vs. The reactivity of the caretaker model.

Question V

The vicissitude nature of Mentor's vision statements changes highlights the question of whether change can be managed via models such as the director or navigator or whether inexorable forces shape decisions and change. Clearly Langeler was not able to utilize the director image in which change is influenced by the management team, directive, initiatives, and outcomes are clearly spelled out, and a process of steps for change is laid out. There is a plethora…

References

Burke, W. Organization Change: Theory and Practice. 2008. Sage Publications

2nd Edition.

Case Study. (N.D.). Role of Vision at Mentor Graphics

Hickman, G. Leading Organizations. Perspectives for a New Era. 2010. Sage

Executive Summary

Coca-Cola's mission, vision and values are analyzed, against the literature outlining what the best practices for these things are. Coca-Cola's mission statement has three parts, only one of which says something meaningful; the other two state the obvious. The vision statement contains no vision, does not meet the criteria of a high quality vision statement, and needs to be replaced in its entirety. The values statements are superficial; taken at face value they express nothing wrong, but they also add no real value because of their superficiality. Recommendations for improving or replacing these three statements are given at the end of the analysis.

Coca-Cola's Mission

When used properly, a mission statement can be a powerful strategic tool (Mullane, 2002). A poorly constructed mission statement might have limited strategic value, but a good one can clearly define why the organization exists, and what it hopes to accomplish by way…

Analysis of an Organizational Vision
Describe the company and its vision statement.
Toyota Motor Corporation, established in 1937, is an automotive company that has grown to become one of the biggest organizations in the world. Toyota designs, manufactures, assembles and retails vehicles in approximately 190 nations and regions across the globe. Toyota Motor Corporation is a multinational corporation with its main center of operations situated in Aichi, Japan. Since its establishment, the corporation had significantly grown and developed to become the largest car manufacturer in the world.
The vision statement of Toyota is:
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the…

Business - Management

Strategic Management Process/Vision, Goals, Objectives

"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011).

A mission statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and the stockholders. A good mission statement should: express the core competency of the business, including the organization's strengths, values and purpose, state the organization's overall strategy for determining long-term success, explain why they organization exists and explain what the organization is trying to accomplish (Mission Statements and Vision Statements, 2011).

Southwest's mission statement expresses its core competency in its dedication to the highest quality of customer service. They explain their strategy for providing this high quality customer service…

References

Kotelnikov, Vadim. (n.d.). Corporate Vision, Mission, Goals and Strategies. Retreived from  http://1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html 

Mission Statements and Vision Statements. (2011). Retrieved from  http://www.mindtools.com/pages/article/newLDR_90.htm 

Stacy, Diane. (2007). How important are company values? Retreived from  http://www.helium.com/items/550275-how-important-are-company-values

Company, Address Ethical Code and Mission

Mission Statement and Core Values: Coca-Cola

For this paper, Coca-Cola was chosen. Finding the company's mission or values statement was actually easy. There was an "our company" link at the top of the main page, which connected to a page that listed information on the company. In the left-hand margin, there were several options, one being a link to the mission, vision, and values. It only took a couple of clicks to find what was needed, and that made locating Coca-Cola's mission statement very easy to do. Anyone wanting to know what matters to the company and what the company stands for would have no trouble finding that information.

The problem I had with the mission statement was that it seemed rather generic. Since Coca-Cola is a soft drink company, it would make sense that part of its mission statement would be "to refresh…

Personal philosophy of education statement

Although the settings that are used to deliver educational services today differ markedly from those used a century ago, the fundament purpose of education has remained essentially the same: to provide young learners with the academic background and experiences they need to become contributing citizens to American society (Stone, 2014). The introduction of numerous technological innovations in recent years, though, has also resulted in growing numbers of educators questioning the efficacy of conventional pedagogy that ignores the ability of students to locate information instantaneously online about the 50 state capitals, the names of all the presidents, how far it is to Jupiter, or any of the other countless facts that were once widely regarded as indicators of learning. As Trybus (2013) emphasizes, “The future of education may seem daunting and challenging if educators lack a vision of what matters most for students to be prepared…

Vision for Social Change

My personal vision for social change is based on the underlying philosophy that change must come from those people who think differently than those who created the status quo. The drivers of the current status quo are the baby boom generation, who have held a substantial amount of political power since Clinton was elected, and who also form the largest voting bloc. However, I also see that the young people, the millennial generation, are a massive voting bloc, and they conceptualize their world quite differently than their parents and grandparents did. This is a generation that not only has faced different forms of adversity (Wyn & Woodman, 2006), but they also have been raised in a world where global trade and communication are the norm rather than the exception, and where climate change is the single most important issue. Further, this generation has been raised wholly…

References

Maton, K. (2008). Empowering community settings: Agents of individual development, community betterment, and positive social change. American Journal of Community Psychology. Vol. 41 (1-2) 4-21.

Wyn, J. & Woodman, D (2006). Generational, youth and social change in Australia. Journal of Youth Studies. Vol. 9 (5) 495-514.

Company Name, Mission Statement, and Key Leaders
In this research paper, the company of interest will be Apple. Its mission is to use innovative technology to develop hardware and software that takes user experience to another level. The mission was declared by the seating CEO Tim Cook in the annual report of 2018. Apple is known worldwide as a technology company that develops classy electronics, and it is rated among the four top companies in the world (Apple Mission and Vision Statement Analysis, n.d).
Tim Cook was announced as the new Apple CEO in August 2011, and he took over from former CEO Steve Jobs. Under the leadership of Cooks, the company has grown its value to $2 trillion, which is a recommendable growth. Despite being a top brand globally, they are expected to address several concerns, such as advancing global antitrust and weak bonds with app developers. Greg Joswiak…

References
Alba, A. (2016, March 31). Apple turns 40: Here\\\\'s a timeline of how the tech giant evolved throughout the years. Retrieved December 13, 2020, from  https://www.nydailynews.com/news/national/apple-turns-40-timeline-tech-giant-evolution-article-1.2581048 
Aljafari, A. (2016). Apple Inc. Industry Analysis Business Policy and Strategy. Retrieved December 12, 2020, from  https://www.ijser.org/researchpaper/Apple-Inc-Industry-Analysis-Business-Policy-and-Strategy.pdf 
Apple Mission and Vision Statement Analysis. (n.d.). Retrieved December 12, 2020, from  https://mission-statement.com/apple/ 
Duberstein, B. (2020, May 31). Where Will Apple Be in 10 Years? Retrieved December 13, 2020, from  https://www.fool.com/investing/2020/05/31/where-will-apple-be-in-10-years.aspx 
Gurman, M. (2020, September 11). Apple\\\\'s Rising Class of Leaders Will Shape a Post-Tim Cook Era. Retrieved December 12, 2020, from  https://finance.yahoo.com/news/apples-rising-class-leaders-shape-100042248.html 
Khan, U. (2019, December 13). All You Need to Know about Apple\\\\'s Global Presence. Retrieved December 13, 2020, from  https://marketrealist.com/2019/12/need-to-know-apples-global-presence/ 
Kramer, M. (2020, November 10). Apple May Have To Beat and Raise To Keep The Stock Moving Higher. Retrieved December 13, 2020, from  https://www.forbes.com/sites/kramermichael/2020/10/26/apple-may-have-to-beat-and-raise-to-keep-the-stock-moving-higher/?sh=481ba9811fff 
Nguyen, W. (2020, March 29). APPLE DISTRIBUTION OVERVIEW. Retrieved December 13, 2020, from  https://medium.com/@wvynguyen/apple-distribution-overview-9372f1df9270

The reality of modern life is that everything has a carbon footprint.

This is why it is important to offset it.

In Carbonica we don't believe in emission credits or permissible levels of carbon emissions.

We believe that the only acceptable level of emissions is zero.

We also believe that trees are the only true carbon offset and Nature's very efficient method of carbon capture.

We would like to help people like you make a difference, and with Carbonica you can become a zero footprint individual and make a positive contribution to the environment.

This mission statement exhibits the opposite problem from the earlier example; it is exhaustive, but it is neither brief nor efficient. It does make clear what services the organization gives (planting trees), but it does not specify how the organization accomplishes that objective until the sixth paragraph: "Our mission is to plant trees and fund multi-story…

Emergency Nursing Association (ENA)

Function of the organization, mission and vision

The ENA was developed as an organization to help "nurses involved in emergency health care to pool their resources in order to set standards and develop improved methods of effective emergency nursing practice" ("About ENA," 2015). It also advances the interests of nurses in the profession and provides support in the form of continuing education programs. Its vision statement is "ENA is indispensable to the global emergency nursing community" and its mission statement is "to advocate for patient safety and excellence in emergency nursing practice" ("About ENA," 2015).

Potential advantages of membership in the organization

Membership gives the nurse access to continuing education programs, seminars, networking opportunities, and access to job searching websites specifically for members of the profession. Nurses also gain preferred pricing for certification exams as well as can apply for grants and scholarships to further their…

References

About ENA. (2015). ENA. Retrieved from:  http://www.ena.org/about/Pages/Default.aspx 

Collaborative partners. (2015). AACN. Retrieved from:

 http://www.aacn.org/wd/hwe/content/partners.pcms?menu= 

Contact us. (2015). ENA. Retrieved from:  http://www.ena.org/Pages/ContactUs.aspx

81). Ambrose and Corn (1997) further define "functional vision" as vision that can be used to derive input for planning and performing tasks; the extent to which one uses his or her available vision is referred to as "visual efficiency."

eading Skills. According to Carver (2002), "reading usually means to attempt to comprehend language in the form of printed words"; therefore, for the purposes of this study, the term "reading skills" will refer to an individual's ability to comprehend language in the form of printed words.

Chapter Summary

This chapter provided an introduction to the study, including the background and a statement of the problem of vision impairment on students' academic performance; a discussion of the purpose and significance of the study was followed by a description of the research questions that will guide the research process. An assessment of the study's limitations and delimitations was followed by a delineation…

References

Ambrose, G.V. & Corn, a.L. (1997). Impact of Low Vision on Orientation: an Exploratory Study. RE:view, 29(2), 81.

Balota, D.A., D'Arcais, G.B. & Rayner, K. (Eds.). (1990). Comprehension processes in reading. Hillsdale, NJ: Lawrence Erlbaum Associates.

Becker, C.A. (1980). Semantic context effects in visual word recognition. An analysis of semantic strategies. Memory & Cognition, 8, 493-512.

Blachman, B.A. (1997). Foundations of reading acquisition and dyslexia: Implications for early intervention. Mahwah, NJ: Lawrence Erlbaum Associates.

vision of the police force in aspects of 'modernity' is that it is a replica of the nation-state enforcing a unitary body of law on a specific population; it is an objective institution expressing a universal truth and binding social deviants to follow that truth. Postmodernism, through consumerism, fragmentation of values, globalization, and fracturing of nation-state, is popularly seen as destructive to modernity's grasp on crime control and community safety (Gibbins, 1998; O'Malley, 2005). That, however, as this essay shows, is not so clear.

Foucault summed it up nicely when he referred to the prison system as an institution that foists an identify on a specific population (Hill & Tait, 2004), and by so doing fails in its objective of 'correcting' these individuals:

The prison, and no doubt, punishment in general, is not intended to eliminate offences, but rather to distinguish them, to distribute them, to use them; that it…

Shattock, L., Hedges, M., Brain, G., Grieve, E., & Lake, S. (1996). Through the millennium: The policing agenda, Avon and Somerset Constabulary.

South, S. (2000), Late modern tensions, not post-modern transformations, CJM No. 38

Waters, I. (2007) Policing, Modernity and Postmodernity, in Waters, I. (ed.) Policing and Society. USA: Routledge

Nursing education has come a long way since my aunt was a practitioner. A Registered Nurse, my aunt worked in geriatric care for twenty years, and in psychiatric care for five years before that. I took my cue from her, developing my skills in a systematic way during my undergraduate education before embarking on a serious investigation of my career options as a nurse. The Doctor of Nursing Practice was not an option until relatively recently; and it is only within the past year that I determined it to be the best degree program for my skills, needs, philosophies, and my personal vision. My skills as a practitioner are both clinical in nature and caring in tone, as I combine evidence-based approaches to health care with the artful mastery of caring for the whole person. This means that I have a family systems approach to health and healing. I view…

And finally, in the case of a general manager overseeing a team of technical workers or workers that have more knowledge of the project than him or herself, delegation might be best.

The different combinations of leadership strategies will depend on the type of the organization in question; the relationship of managers to employees; and the objectives of the leadership. In general, I would prefer to be part of a company that emphasized more participatory and delegative approaches. This no doubt comes from the values I was brought up with: I want to work hard and to do a good job, but I like to feel as if I have a hand in orchestrating the success of the enterprise of which I am a part. I believe I have something valuable to contribute to the organization and to me a job is never 'just a job.' Leadership is most effective…

References

Hershey-Blanchard situational leadership theory. (2013). Mind Tools. Retrieved:

 http://www.mindtools.com/pages/article/newLDR_44.htm 

HR is not flexible with workplace flexibility. (2012). The People Group. Retrieved:

 http://thepeoplegroup.com/2012/12/hr-is-not-flexible-with-workplace-flexibility/

Night Vision Goggles: Fatigue and Decline Cognitive Levels

Night Vision Goggles: Fatigue and Decline of Cognitive Levels

In modern combat missions, the desire to operate at night is paramount because of the heightened enemy prowess against aggressors. As a result, technology has fostered the possibility of developing systems that would minimize the challenges associated with darkness. A common example of this technology is the Night Vision Goggles (NVG). However, because of physical and physiological challenges associated with NVG technology, pilots have often been dissatisfied with their careers. This situation has often forced many of them to leave their current workplaces in search for the ones that address cognitive and psychological problems associated with the use of the gadget. This research proposal will prove that NVG causes fatigue and lowers the quality of cognitive judgments required in piloting. While identifying the problems associated with NVG technology in piloting, this study will…

References

Bailey, R.E. (2012). Awareness and Detection of Traffic and Obstacles Using Synthetic and Enhanced Vision Systems. NASA Center for AeroSpace Information, 1-69

Brickner, M.S. (1980). Helicopter Flights with Night-Vision Goggles- Human Factors Aspects. Ames Research Center; 1-40

Chen Y, Wickramasinghe V and Zimcik D. (2007). Adaptive mount approaches for helicopter seat vibration control. In: Proceedings of ICAST 17 (4) 211-241

Craig, G, et al. (2006). Night Vision Goggle External Lighting Effects. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 50: 86-90 DOI: 10.1177/154193120605000119

Toyota

The mission statement for Toyota should be much more meaningful than the generic, bland "make better cars and contribute to society." Such a pointless mission statement is a waste of everybody's time. This mission statement might sound better in Japanese, but in English it is awful. It also seems like that was the mission when the company was founded. As Radtke (1998) points out, the mission statement may need to be updated as the business evolves over time. The worthlessness of this mission statement would be excusable if the rest of the "Right ay Forward" had any meaning, but it does not. The phrases are all vague, empty cliches: "putting the customer first," "high-quality vehicle at an affordable price," "the…industry has faced a difficult operating environment," "major changes are anticipated," "we will continue [to overcome challenges] in the future." None of these statements would be informative or visionary to…

Works Cited:

Radtke, J. (1998). How to write a mission statement. Retrieved November 10, 2011 from  http://www.google.com/url?sa=t&rct=j&q=good%20mission%20statement&source=web&cd=2&ved=0CCoQFjAB&url=http%3A%2F%2Fwww.tgci.com%2Fmagazine%2FHow%2520to%2520Write%2520a%2520Mission%2520Statement.pdf&ei=jlu8TrLeNYnkiAKdn9W3Aw&usg=AFQjCNEPjoIb6vuhd4MyzeByL-bbbjebyg&cad=rja 

"The Right Way Forward" Toyota. Retrieved November 10, 2011 from  http://www.toyota-global.com/investors/ir_library/

Vision Statement

The author of this report has been asked to create a vision statement. The vision statement should be for a technical university. It should be no more than two sentences. The overall depth, breadth and goal of the vision should be communicated in no more than four pages. The vision statement must be characteristic of a transformational leader and it must differentiate the employee and student minds from the market. While crafting a good vision statement can be difficult in some ways, there are some common threads and trends than can and should be used.

Vision Statement

The role and goal of Acme Technical College is to inspire, teach and impart the knowledge and inspiration to create and uphold the technologies and ideals of the future. Only through innovation, strong leadership and ethical fortitude can we find the best way forward for both higher education and organizations that…

References

Kaplan, J. (2016). Why Apple's Fight Against the FBI Is Not Over Yet. Fortune. Retrieved 27 March 2016, from  http://fortune.com/2016/03/26/apple-fbi-tim-cook/ 

Robinson, R. (2014). The Top 5 Retail Breaches. Security Intelligence. Retrieved 27 March 2016, from  https://securityintelligence.com/the-top-5-retail-breaches/

eligious Group's Statement

William James' passage at the top of Gordon D. Kaufman's essay, "eligious Diversity and eligious Truth"

is both profound and poignant (187). Kaufman quotes James as saying "... The whole notion of the truth is an abstraction from the fact of truths in the plural ... " James also writes that "Truth grafts itself on previous truth, modifying it in the process

In the case of the Church of Jesus Christ of Latter Day Saints (LDS), also known as the Mormon Church, their "truth" has most certainly been "grafted" on previous truth, and the various "truths" that they build their religion upon -- plus, the "new truths" they seek to promote all over the globe -- make an interesting study for purposes of this paper.

The thesis of the paper is as follows: the doctrines, beliefs, basis of origin / foundation -- and the social strategies of…

References

Kaufman, Gordon D. Religious Diversity and Religious Truth. In God-Mystery-

Diversity, 172-206. Minneapolis: Fortress Press.

Schleiermacher, Friedrich. 1969. Romanticism. In Attitudes Toward Other Religions:

Some Christian Interpretations, ed. Owen C. Thomas, 49-69. Notre Dame:

Apple: Organizational Vision, Mission and Values Statements

Apple Inc. was founded by Steve Jobs and Steve Wozniak who began working together in 1970 for the purpose of creating a personal computer. In the 1980s, Steve Jobs is noted as having stated as follows:

"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." (About.com, 2012)

The mission statement of Apple is stated to be as follows:

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (About.com, 2012)

Apple states that it is committed to…

Bibliography

Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission At All (2012) Retail Industry. About.com. Retrieved from:  http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc . -- Mission-Statement.htm

Real Life Case Study (2012) www.buybuildsell.com.au, 2012. Retrieved from:  http://buybuildsell.com.au/moodle/pluginfile.php/24/mod_forum/attachment/1/Apple%20Inc%20Case%20Study.pdf 

Mittan, Shane R. (2010) APPLE: A Case Study Analysis Western Michigan University. School of Communication. Kalamazoo, Michigan 49008, 28 Jan, 2010. Retrieved from:  http://homepages.wmich.edu/~gershon/courses/4480/APPLE%20-%20A%20Case%20Study%20Analysis%202010-01-28.pdf