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New Service Proposal 2012
Statement of Mission and Vision
New Service Proposal
External and Internal Business Environment Analysis
The Business Environment Overview
Five Forces Model Analysis
hole Foods' business model is founded on the notion that food should be nutritious, healthy, and contain as few artificial ingredients as practicably possible. The company started out with nineteen people who had an idealistic approach to the way food should be grown and circulated (hole Foods). From these modest beginnings, hole Foods has grown to a company that employs over fifty thousand people and operates in three international markets. hole Foods Market went public on January 23, 1992 and much of its growth has been hinged on acquisitions of various organic food brands and related goods.
Figure 1 - hole Foods Origination (hole…
Allen, C. "Whole Trade Guarantee to Certify Sustainable Products." 2007. California Green Solutions. Web. 27 March 2012. .
Bawden, T. "Real household disposable income falls for the first time in 30 years." 29 March 2011. The Guardian. http://www.guardian.co.uk/uk/2011/mar/29/real-incomes-fall-30-years . 27 March 2012.
Maranjian, S. "Attractive Low Profit Margins." 26 March 2010. The Motley Fool. Web. 28 March 2012. .
Smith, S. "Something Smells at Whole Foods." 7 May 2009. Organic Consumers Association. .
Whole Foods Market
Competitive Forces and SWOT Analysis.
Trends In The etailing Of Organic Foods..
Apply Porter's Model Competitive Environment.
Financial Objectives and elated Success
Analysis And Identify Significant Opportunities and Threats.
Whole Foods Market
Whole Foods has proven to be one of the most surprising corporate success stories of recent date: in the competitive grocery business, where profit margins are razor-thin, Whole Foods has consistently shown a profit during even the leanest economic years. It has continued to expand at a steady pace, and even acquired new enterprises. The company began in 1978, when current CEO John Mackey crafted it as an Austin-based natural foods store. It began to expand outside of Texas in 1989, with branches in California, following with a store opening in 2001 in Manhattan and in the UK in 2004 (Our history, 2011, Whole Foods). This is despite Whole Foods'…
Beyers, Tim. (2011). The secret to Whole Foods' success. The Motley Fool.
Retrieved October 20, 2011 at http://www.fool.com/investing/general/2011/02/28/the-secret-to-whole-foods-success.aspx
Fishman, Charles. (2004). The anarchist's cookbook. Fast Company. Retrieved October
20, 2011 at http://www.fastcompany.com/magazine/84/wholefoods.html
Whole Foods Market
The USA food market is currently dynamic and keeps changing on a daily basis. The current occupancy of the shelves that organic foods have taken is quite substantial and this extends to the dairy products category and any other mainstream food retails. It is estimated that the market retail sales of organic foods shot to $21.1 billion in 2008 up from $3.6 billion in 1997 and this has been associated with the marketing boom (United States Department of Agriculture, 2009). The organic industry in the U.S. is evidenced by the increasing private-label product lines and the daily introduction of new product lines.
The organic farms have been struggling to keep pace with the exponential demand of the organic products. Despite the more than doubling of the acreage of the land under organic farming, the supply still cannot match the demand. One of the reasons is because the…
Marketing Teacher Ltd. (2012). SWOT Analysis Whole Foods. Retrieved April 26, 2012
United States Department of Agriculture, (2009). Marketing U.S.Organic Foods
Recent Trends from Farms to Consumers. Retrieved April 26, 2012 from http://www.ers.usda.gov/publications/eib58/eib58.pdf
Whole Foods Market provides a wide variety of products to customers since it carries organic and natural food. The company is the leading retailer of organic and natural foods across the globe with more than 170 stores in the United Kingdom and North America. As a firm that is uniquely mission driven, Whole Foods Market is very selective about the products it sells as well as remaining dedicated to strict quality standards and devoted to sustainable agriculture. Currently, the company owns and operates supermarkets and several subsidiaries through which it provides high-quality products to customers and high profits to investors. The success of Whole Foods Market in the retail grocery industry can also be attributed to the experience of its co-founder and president, John Mackey. However, despite of his three decades of experience and entrepreneurial history, Mackey is concerned about the future directions of the company though he has led…
Lee, A. & Linowes, R. (2009). Whole Foods Market: A Strategic Analysis. Retrieved November
28, 2012, from http://aladinrc.wrlc.org/bitstream/handle/1961/7826/Lee,%20Adrienne,%202009S.pdf?sequence=1
Meador et. al.. (n.d.). Case Analysis -- Whole Foods Market. Retrieved from Radford University
Whole Foods Market Strategy
Whole Food Market Strategy
Congruence in a powerful measure of the overall health and functioning of an organization -- a key to understanding the organization in a static snapshot and to forecasting how well the organization can execute change strategy and adapt to a competitive landscape that is in a constant state of flux. Organizational congruence is pivotal to effective strategy implementation and to successful organizational change. The inputs at Whole Foods Market consisting of organization environment factors, internal resource factors, and historical tradition factors are highly congruent with the company's strategy.
Whole Foods Market competitive strategy.
Porter's three competitive strategies are cost leadership, differentiation, and focus. Whole Foods Market competitive market strategy is differentiation. Whole Foods differentiates across several important dimensions: differentiated product, superior quality, and customer service. Whole Foods Market capitalizes on its capability to verify that the store provides local organic foods according…
Burke, W.W. (2002). Organization change. Thousand Oaks, CA: Sage.
Fishman, C. (2014). Whole Food is all teams. Leadership. [Web]. Fast Company. Retrieved http://www.fastcompany.com/26671/whole-foods-all-teams
Gersick, C.J.G. (1991). Revolutionary change theories: A multilevel exploration of the punctuated equilibrium paradigm. Academy of Management Review, 16, 10-36.
Nadler, D.A. & Tushman, M.L. (1980) A Model for Diagnosing Organizational Behavior. Organizational Dynamics, 9(2), 35-51. Retrieved
The investment will take in a lot of capital, hence reducing the annual income for some time.
Alternative that should be pursued and why
The alternative that it should pursue is that of expanding the market base. This is because, the competition in the local market is increasing, therefore, diversifying the market will allow the organization to control larger share of the market. The organization has an opportunity to expand, as it has not engaged in a large market in the outside world.
How the alternative should be implemented
Establishing a new unit is expensive, and the operational costs are high. The legal requirements of the new market also matter. Therefore, the organization can pursue the strategy by investing in one market at a time. For instance, since it is already in the UK, it can exploit that market fully before moving to another market.
Controlling the alternative
Petusevsky, S. (2002). The Whole Foods Market cookbook: A guide to natural foods with 350
recipes. New York: Clarkson Potter.
Denning, S. (2013). The New Management Paradigm & John Mackey's Whole Foods retrieved from http://www.forbes.com/sites/stevedenning/2013/01/05/the-new-management-paradigm-john-mackeys-whole-foods/
Ryan, G. (November
True, the company has a highly cohesive ethic, regarding the environmentally friendly and ethically produced nature of its products. However, one problem that a supermarket chain will inevitably run across is that different areas of the nation have different tastes. This is why allowing self-governance is so important on a store-by-store basis for this chain. A hole Foods in New York City might have more convenience vegan food, for busy apartment dwellers, while a hole Foods located in a suburb might have more bulk items, for consumers who shop less frequently, prepare more goods at home, and have larger families. Different employee teams, of which there are eleven subdivisions in each store, are also able to devote their attention to regional trends regarding specific goods. There is also intense communication with customers about what they want and a willingness to think out of the box. Thus hole Foods Market, although…
Brady, Diane, with Adrienne Carter & Sarah Lacy. (2005). "Eating Too Fast at Whole
Foods." BusinessWeek. Retrieved 3 Apr 2007 at http://yahoo.businessweek.com/print/magazine/content/05_43/b3956106.htm?chan=gl
Threat of New Entry:
Beginning a food business of any kind is difficult. This is one possible plus for Whole Foods. There is a great deal of red tape about sanitation and hygiene, when dealing with food preparation and sales. The requirements and regulations regarding organic products are even more onerous.
Whole Foods is a long-standing and trusted brand name in organic produce. Consumers who believe in the organic movement have long trusted Whole Foods to provide high-quality products. Additionally, Whole Foods is not simply a 'crunchy' health food store: it has highly exclusive lines of international products, wines, cheeses, and bath and body products. For customers who are vegan or vegetarian, have children with allergies or harbor other issues that require them to carefully watch their food ingredients and intake, Whole Foods is trusted for fair labeling.
Whole Foods also makes ethics a part of its brand…
As more stores are offering organic strawberries, the student might decide to shop elsewhere. The shortage of time for many consumers may also reduce foot traffic at Whole Foods: consumers who used to stop at Whole Foods for specialty items but do the bulk of their shopping at a mainstream supermarket may eliminate their trip to Whole Foods, if they are working longer hours to make more money. Time-pressed consumers may also have less time to linger while shopping.
To some extent, by offering only organic foods, there is a limit to how much Whole Foods can reduce its prices: because of the nature of organic food, it costs more to produce than food produced by more conventional methods: it is more labor-intensive. Thus, there may be an intrinsic barrier to how much Whole Foods can compete, given that it cannot offer organic produce at a discount, but make a…
In 2008, over 75% of stores offered organic foods: Whole Foods is no longer the only 'organic' game in town. Also, discount organic venues have emerged, like Trader Joe's, that offer more in-house discounted brands and have a lower price point than Whole Foods. Trader Joe's has expanded into Manhattan and a number of areas where Whole Foods' likely consumer demographic resides.
How to use its strengths and opportunities
Whole Foods, since it is no longer the only store that offers a wide range of organic foods, must look to capitalize upon other unique aspects of its store experience. Getting consumers to come for free cooking demonstrations and workshops on eating more healthfully might draw a wider consumer demographic, including those 'pinching pennies' but still desiring to eat more healthfully. For upscale consumers, expanding its offerings of international products would give it an edge on its lower-priced competitors. And expanding its range of prepared foods and in-store cafes would encourage consumers worried about the ingredients in fast food, who still do not have enough time to cook, to eat at Whole Foods.
hole Foods Corporate Responsibility
From just one store with fewer than 20 employees, hole Foods Market has grown into a multi-national enterprise with hundreds of stores in the United States, Canada and the United Kingdom and nearly 73,000 employees today. ith a mission dedicated to improving the eating habits of its customers, hole Foods has successfully leveraged its business model in ways that have contributed to its sustained growth in recent years. This paper provides a review of the relevant literature to develop a corporate social responsibility strategy for this company, including an evaluation of the company's mission, an estimated time frame for implementation, and a projected budget. A summary of the research and important findings concerning corporate social responsibility and hole Foods Market are provided in the conclusion.
Review and Analysis
Overview of hole Foods
Established in Austin Texas in 1980, hole Foods Market has grown from its modest…
Wild Oats was founded in 1987 by Michael Gilliland and his wife, Elizabeth Cook, with the purchase of the Crystal Market vegetarian natural foods store in Boulder, Colorado. With no experience in the natural foods business, the founders relied on the expertise of their employees and the wealth of natural product knowledge in Boulder to build Crystal Market into a thriving business. In 1991, Wild Oats opened their first supermarket-sized store in Santa Fe, New Mexico. In 1992, Crystal Market was re-named Wild Oats Vegetarian Market, and in the ensuing years the company began opening and acquiring other, small natural foods stores.
In 1993 and 1994, Wild Oats was named one of the "500 Fastest-Growing Private Companies in America" by Inc. Magazine. In 1996, it became a public company traded on the NASDAQ Stock Market. The Wild Oats story continued with a period of rapid growth through acquisitions and new store development, which peaked in 1999 with the addition of 47 stores in a single year. Wild Oats operated 109 stores in 23 states and British Columbia, Canada (Capers ™ Community Markets) at the time it merged with Whole Foods Market in 2007. (Of those, the 35 Henry's Farmers Markets and Sun Harvest stores were acquired by a separate food retailer.) Wild Oats' similar mission, vision and values along with their knowledgeable and talented Team Members made them a welcome and valuable addition to the Whole Foods team.
Source: Adapted from Whole Foods Market History (2013) at
Whole Foods Market was ranked by Fortune Magazine as one of "The 100 Top Companies to Work for in America." ut with the impeding allegations that are being hurled to WFM's management amongst other such as unpaid employee's insurance coverage, the assessment and evaluation of Fortune Magazine is seemingly unjustifiable.
The organizational culture of Whole Foods Market is directly distinctive among other companies in the same industry. WFM detest Union formation within the company's employee ranks. In a statement made by CEO, John Mackey in his 19-page discourse refers to unions as "parasites feeding on union dues" further comparing it to having herpes. It doesn't kill you, but it's unpleasant and inconvenient and it stops a lot of people from becoming your lover." (John Mackey, 1988) This company position has earned a lot of criticism from labor unions and other followers of the labor creed. The wages and benefits at…
Colman McCarthy, A CEO who cares: Whole Foods founder John Mackey thinks profits and ethics can mix (2005) National Catholic Reporter, Gale Group (2005) Extracted; Aug 25, 2006; Website: http://www.findarticles.com/p/articles/mi_m1141/is_6_42/ai_n15956843/print
Eric Bates, Minding the Store (1998) Texas Observer (1998) Extracted; Aug 25, 2006; Website: http://www.organicconsumers.org/Corp/wholefood.htm
Stephen Shapin, Paradise Sold (2006) New Yorker (2006) Extracted; Aug 25, 2006; Website;
Given the growing demand for organic foods Whole Foods is in a unique position to contribute to consumer awareness that promotes a better understanding of organically grown foods. This opportunity is important because many consumers do not understand the health and economic benefits of purchasing and consuming organically grown foods. This may lead to a greater desire for people to grow organically produced food. Such production is needed because of the growing demand for organic products.
Whole Foods also has the opportunity to make organic products more accessible and affordable for everyone. The company has already established itself as an industry leader. In doing this it has also maintained high quality standards. With this understood the strategic management that the company chooses should embrace the idea of providing high quality products at reduced prices. This would serve the purpose of reinventing the store while also making the community healthier.…
The staff rushes to your side to help you unload your cart if you are ready to check out, and will gladly carry you and your bags back to your car if you ask. The staff at most traditional retailers knows that customer service is a "must" on their "to-do" list, but the staff at WFM doesn't need to force customer service values, because WFM prides itself on its kind and wholesome treatment of employees. The employees that work at Union Square WFM are genuinely interested in your health and wellness. If they aren't they sure do make it seem like they love WFM. No other place would a customer find personnel that are so committed to their job, the company and to the customers and clients they serve, regardless of their position with the company.
The popular and unpopular alike will continue to ranks Whole Foods Market as the…
Whole Foods Market, "Whole Foods Market Home," WholeFoodsMarket.com, Retrieved December 13, 2007:
Whole Foods Market
The 2010 fiscal year at Whole Foods ran for the year prior to September 26, 2010. This period coincided with a recession in the United States, the company's major market. Nevertheless, after sluggish growth in 2009, the company's growth trajectory picked up in 2010 again, and it recorded significant increases in both revenues and net income. This paper will analyze the financial performance of Whole Foods, based on the 2010 financial data.
The shareholders will likely have been quite pleased with the company's performance in 2010. The first element of performance is in the income statement, which highlights the profit/loss performance for the company. Whole Foods recorded revenue of $9 billion in the 2010 fiscal year, up from $8.03 billion in the previous year. The net income increased from $118 million to $240 million. Thus, the company not only increased sales, but it increased its margins…
Whole Foods company has, through the last several years, changed various business strategies and practices used by the company all in an effort to address the onset, and lingering influences, of a devastating recession, not only in America but around the world. Some of the strategic actions implemented include; scaling back on the size and number of stores the company sought to open and expand in new and existing markets, emphasizing a much more value-priced approach than was previously used by the company in its stores, and offering a more efficient and incentive-based compensation plan for its employees.
Since many of these changes in strategy have only taken place during the last two-to-three years, the full effects of the changes in strategy has yet to be felt, and whether the changes should take on a more permanent basis is still very much in the air.
Business strategies are often changed,…
Isdell, N.; (2008) Building a business for the 21st century, Vital Speeches of the Day, Vol. 74, Issue 8, pp. 380 -- 383
Whole Foods Marketing - Promotional Plan
Whole Foods Marketing Promotional Plan
Whole Foods Markets is based on a highly differentiated value proposition of delivering fresh fruits, vegetables and other perishable products to its customers based on localized supply chains. This approach has given the company significant competitive advantage both from a cost and supply chain standpoint in an industry highly dependent on the efficiency of how perishable products are managed from supplier to store shelf (Lewis, 2006). Whole Foods' timing of launching a new food retailing business that is based on natural foods could not have been better. The demographic segments most attuned to the concepts of natural foods are the same that have the greatest increase in discretionary income throughout the late 1990s and throughout the 2000- 2010 timeframe (Zegler, 2010). This is one of the key success factors for Whole Foods Markets, and continues to fuel their expansion.…
Figure 1 shows the Porter Five Forces Model graphically, drawn from the original mention of this model by Dr. Micheal Porter of Harvard University. Each of these areas is now discussed in bullet form in the following series of sections.
Assessing Whole Foods Industry Competitors (ivalry)
Whole Foods faces significant competition both at the local level in served U.S. markets and globally from Carrefour, Tesco and Wal-Mart. In addition the mergers and acquisitions of competitors are leading to regional competitors gaining critical mass, with Wegman's and Winn Dixie being two examples. As a result of these factors the rating for this factor is high.
Pressure from Substitute Products
Whole Foods is facing moderate competition from health food stores, traditional supermarkets, and supercenters. The pressure from substitute products is therefore considered medium.
Bargaining Power of Buyers
Buyers have more options with every new health food store, launch of new providers of…
Jenna Crisostomo. "Whole Foods Market scales back expansion. " Gourmet News 1 Sep. 2008: 12-13. ABI/INFORM Trade & Industry. ProQuest. 11 Dec. 2008
Becky Ebenkamp. "Real Food Organics: Born on the Bio. "
Brandweek 23 Jun 2008: 14. ABI/INFORM Global. ProQuest. 10 Dec. 2008
Thomas a Lambert. "Four Lessons from the Whole Foods Case.
Whole Foods Strategy
discusses Strategy a Company. esearch a company identify key strategic elements business plan. Classify type Competitive Strategy Company. (Competitive Strategies defined Michael Porter) Discuss importance strategy, strategic planning explains company exemplifies key elements.
Porter's strategies: The competitive strategy of Whole Foods Markets
As indicated by its popular nickname 'Whole Paycheck' the Whole Foods supermarket chain is not known for deploying a conventional low-cost brand leadership strategy in the grocery marketplace. While many food stores advertise their rock-bottom prices and deals, Whole Foods tends to be much more expensive than the average supermarket in any given area. This is because it sells only organic, sustainably-raised foods, which tend to be more expensive than commercially-raised produce, dairy, and factory-farmed meats. Whole Foods thus deploys a differentiation strategy, offering what was once extremely unique -- and now is still relatively unique -- option to shop at a supermarket where consumers…
Bleeker, E. (2012). Can Whole Foods find international growth? The Motley Fool. Retrieved from: http://www.dailyfinance.com/2012/03/23/can-whole-foods-find-international-growth/
Voight, J. (2013).Will Whole Foods dilute brand with lower cost chain? AdWeek. Retrieved from: http://www.adweek.com/news/advertising-branding/will-whole-foods-dilute-brand-lower-cost-chain-149955
hole Foods Market
The term whole food entails organic and natural food that gives customers opportunity to have ample range of products. Natural food refers to type of foods that are not having antibiotics or growth hormones. Organic are food that match to the standards that was defined in October 2002 by the U.S. Agriculture Department. hole Foods Market became the leading retailer of organic and natural food in the world, having 172 stores within United Kingdom and North America. The recent President and cofounder of hole Foods, John Mackey, establish the Safer ay natural grocery store in the year 1978. However the store did not have much success because it was a site which was small giving opportunity just for limited selection, restricted wholly on vegetation foods. Due to joint forces between Mark Skiles who was the founder of Clarksville Natural Grocery and Craig eller, the whole food stores…
Jeane Lang Jones,"Whole Foods is bagging locations," Purget Sound Business Journal: (August 13, 2004)
"The Natural: Whole Foods Founder John Mackey Builds an Empire on Organic Eating,'Time, Inc. 2002.
Wild Oars Market: www.wildoars.com. (November 8. 2004).
Whole Food: http://www.wholefood.com/company/facts.html (November 5, 2004).
Strategic Management of Whole Foods
Strategic Management Definition
Company Background and the Core Values
Current Market Analysis
Whole Food Competitive Advantage
Elements of Strategy Whole Foods
Growth Strategy of Whole Food
Corporate Value Chain
Strategic Management of Whole Foods
Strategic Management Definition
Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005, p 31-33). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. Strategy can also be defined as the process of providing guidance to the direction, focus the efforts and defining the organizational set up clearly so that a company can take…
David, F. (2005). Strategic management (pp. 31-33). Upper Saddle River, N.J.: Pearson Prentice Hall.
Nag, R., Hambrick, D., & Chen, M. (2007). What is strategic management, really? Inductive derivation of a consensus definition of the field. Strat. Mgmt. J., 28(9), 935-937. doi:10.1002/smj.615
Pass, C. (2005). Collins dictionary of business (pp. 45-75). Glasgow: HarperCollins.
Walters, D., & Rainbird, M. (2004). The value chain (pp. 75-86). [Bradford, England]: Emerald Group Pub.
Whole Foods: educing the Distance
Whole foods are without a doubt healthier, safer, as well as a smarter choice when compared to their typical counterparts, which are grown with artificial pesticides and growth hormones. Whole Foods Market co-CEO Walter obb said, "the food industry is going through a "tectonic shift," as the millennial generation drives a push toward greater transparency and sustainability when it comes to what they eat (Kowitt, 2015, 1)." In the U.S., the sales of whole produce have greatly risen, increasing to $24.4 billion in 2001 from $3.6 billion in 1997. Customers are inclined to pay extra, not only to be more environmental friendly, but also healthier.
Whole foods market, long ridiculed for what some say is over-charged organic fare, is taking the hint. The head natural and organic grocery chain, experiencing new competition and slowing sales development, intends to court the extremely charged millennials and their…
Chen, W. (2008). In Zhou, J. Organic Food: Healthy or not? Harvard Science Review.35-38.
Kowitt, B. (2015). Whole Foods co-CEO: Food industry experiencing 'tectonic shift'. Fortune. Retrieved on 8rh October, 2015 from http://fortune.com/2015/09/28/whole-foods-tectonic-shift/
Reganold. & Andrews. (2010). In Zhou, J. Organic Food: Healthy or not? Harvard Science Review. 35-38.
Whole Foods Market. (2015). Company Information. Retrieved on 8th October, 2015 from http://m.wholefoodsmarket.com/company-info
The analysis of the weaknesses and threats are based on an analysis of the companies' filings with the Securities and Exchange Commission (SEC), specifically their annual reports, 10Qs and periodic filings of business activity.
Table 2: While Foods SWOT Analysis
Continued revenue growth despite a challenging economy
Well-executed growth strategy domestically in the U.S. And globally
Strong growth in brand equity and value as a trusted advisor in organic foods
Strength in acquiring and integrating companies into their overall business model
Slow Global Growth
Global Strategies Slow To eact to Market Conditions
Difficulty managing retail costs globally
Lagging the industry in overall performance on a sales and profit-per-employee basis
Continued growth in demand for organic products
Growth prospects look very positive in the UK
Continued acceptance of private label organic products
Celebrity chefs and celebrities increasingly endorsing organic food
Higher levels of concern and focus on health…
Bokaie, J.. (2008, July). Whole Foods eyes the everyday. Marketing,16.
Fabian Capitanio, Adele Coppola, & Stefano Pascucci. (2009). Indications for drivers of innovation in the food sector. British Food Journal, 111(8), 820-838.
Drichoutis, Andreas C., Panagiotis Lazaridis, and Rodolfo M. Nayga, Jr. (2006). Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues. Academy of Marketing Science Review, 2006, 1.
GD Karagiannopoulos, N Georgopoulos, & K. Nikolopoulos. (2005). Fathoming Porter's five forces model in the internet era. Info: the Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media, 7(6), 66-76.
This is very important because it proves how the company has achieved organizational effectiveness through very simple, yet very effective motivational tools, such as the constant promotion of organic and healthy foods in a variety of forms and from a variety of companies.
Of course, with specific respect to its employees the company also utilizes tools such as benefits and rewards or recognition. One of the benefits of working at Whole Foods is that a person will be trained from the beginning of his or her career. Due to the environment of the store, all people are friendly, and it is truly a joy to go there, as it is bright, well-organized, and pleasant. On a more technical aspect, however, the company provides employee benefits as well.
The company provides a full page on its website (detailed below), as to what it does exactly to make its employees happy. f…
In order to do this, it is imperative for one to go to the store and observe the interactions. Often times, the management is not present for example, and employees have no guidance. One must note such instances, as well as instances when the customer was being helped properly or otherwise. Furthermore, studies upon this topic must also be conducted, especially due to the fact that Whole Foods is such a great entity. It is imperative to see whether its products are truly organic and safe for consumers to buy and whether Whole Foods could benefit from more oversight. These are all ideas for future studies.
List taken from: Whole Foods Market: Company History (2011). Retrieved from:
One food blogger, comparing the price of organic crackers noted that "Carr's crackers were only $3.79 at Whole Foods" but "$4.39 at Haight Street Market, $4.25 at Say Cheese" in her area (Levin 2011).
This seems to be a wise strategy for Whole Foods, given that it cannot compete on price without sacrificing its core values. "There has been much consolidation in the supermarket industry in recent years. The surviving players have realized that they cannot be all things to all people. Instead, they are attempting to do the things they do best better than their competition" (Inlay 2006). In contrast, SuperValu's strategy has been to expand as swiftly as possible and offer value-based savings on a wide variety of goods, including fuel and pharmaceutical items as well as foods. It acquired the Albertson's grocery chain (another mega-store), further increasing its outreach across the nation.
One of the dangers of…
Hughlett, Mike. (2011, January 6). SuperValu to close stores. Star Tribune. Retrieved March 25,
2011 at http://www.startribune.com/business/113050249.html?elr=KArks:DCiU1OiP:DiiUiacyKUnciaec8O7EyUr
Imlay, Thom. (2006, May). Challenges in today's U.S. supermarket industry.
Microsoft retail and hospitality. Retrieved March 25, 2011 at http://msdn.microsoft.com/en-us/library/aa479076.aspx#chlussprmrkt_topic1
Foods Market Marketing Plan
Whole Foods Market, El Paso, Texas
The Whole Foods chain was founded in Austin, Texas during 1980, with just 19 employees and a single storefront. Today Whole Foods has grown to 310 stores throughout the United States and United Kingdom. The unique value proposition While Foods offers customers is the revolutionary concept of providing natural foods, locally grown and sourced from suppliers who can meet exacting requirements, free of artificial flavoring and preservatives. The mission of the company is summed up in the intersection of While Foods, Whole People and Whole Planet. The combining of these three elements is the cornerstone of the supply chain, sourcing, logistics, retailing and customer service success the company has achieved (Lewis, 2006). In defining the marketing plan for opening a While Foods Market in El Paso, Texas, the most critical success factors are to define the optimal product…
Beckeman, M., & Olsson, A. (2011). The role of swedish retailers in food innovations. The International Review of Retail, Distribution and Consumer Research, 21(1), 51.
LaMotta, L. (2006, Oct 30). Whole foods makes marketing move with animal-friendly labels. PRweek, 9(43), 9-9.
Lewis, H. (2006). Branding and marketing whole and natural food to 2012: Management briefing: The whole and natural food market to 2012. Bromsgrove, United Kingdom, Bromsgrove: Aroq Limited.
Whole Foods Market is one of the top retail stores dealing with organic and natural foods in the United States. The company operates and owns a chain of organic and natural foods supermarkets across the United States and Canada. In essence, the company has been able to reach large number of customer by operating through several subsidiaries, and Whole Foods is the first company in the United States to be awarded the first "Certified Organic" grocer. Whole Foods Market was incorporated in 1978 and started the organic and natural foods business in 1980. Within the last 35 years of its operations, the company has become the largest retailer in the organic and natural foods. The success that the company has enjoyed over the years makes the Whole Foods and ABC Company considering integrating their business portfolios.
Objective of this report is to provide a top-notch advice to the…
Annual Report (2013). Whole Foods 2013 Annual Report. USA
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Marketwatch. Retrieved February 28, 2011 from http://www.marketwatch.com/story/whole-foods-raises-outlook-shares-pop-2011-02-09
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Retrieved February 24, 2011 from http://www.nytimes.com/2006/05/10/business/media/10adco.html
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Confidence Exceeds Forecast. Bloomberg. Retrieved February 28, 2011 from http://www.bloomberg.com/news/2011-02-25/stocks-in-u-s-extend-advance-after-consumer-confidence-exceeds-forecast.html
Bloomberg.com. (February 25, 2011). Stock Futures Rise; Boeing Climbs on Air Force
Refueling Contract. Bloomberg. Retrieved February 28, 2011 from http://www.bloomberg.com/news/2011-02-25/u-s-stock-futures-rise-boeing-climbs-on-air-force-refueling-contract-win.html
Brand Image- hole Foods Market: "Love, love, love." Social Brand Value. Retrieved February
24, 2011 from http://www.social-brand-value.com/2010/07/12/brand-image-whole-foods-market-love-love-love/
Breakfast Run Secures Sponsorship with hole Foods Market. (November 24, 2010).
HUMANRACE. Retrieved February 25, 2011 from http://www.humanrace.co.uk/news/35-latest-news/791-breakfast-run-secures-sponsorship-with-whole-foods-market
CBNC.com. (February 25, 2011). hole Foods Financials. Retrieved http://data.cnbc.com/quotes/FMI/tab/7.2
Cultural Sweat. (August 19, 2010). hole Foods Market Launches Healthy Mission App for iPhone. Cultural Sweat. Retrieved March 4, 2011 from http://culturalsweat.com/2010/08/whole-foods-market-launches-healthy-mission-app-for-iPad-iPhone/
Dustman, R. (July…
Whole Food Market Inc. (WFM) is one of America’s largest food products supermarket chain. The company refers to itself as “America’s healthiest grocery store” and submits that its food products are “the finest natural and organic foods available” (WFM, 2017). The foods the company stocks are largely devoid of hydrogenated fats, artificial preservatives, sweeteners, and flavors.
2. Current Strategic Position
2.1 Mission, Vision, and Values
The company’s culture is founded on eight core values. These include:
a. Sale of high quality natural and organic products
b. Satisfaction, delightment, and nourishment of customers
c. Support for team member excellence and happiness
d. Creation of wealth through profits and growth
e. Service and support for the local and global communities
f. Practice and advancement of environmental stewardship
g. Creation of ongoing win-win partnerships with suppliers
h. Promotion of the health of stakeholders through healthy eating education
Whole Foods is a grocery retailer. They operate in a single operating segment according to their Form 10-K, which is "natural and organic food supermarkets." Within this single business, there are multiple customer segments that Whole Foods seeks to serve. Using different segmentation methods, such as demographic, psychographic, geographic and behavioral, this paper will seek to better understand how Whole Foods is segmenting the grocery market. The company's positioning can be understood in the context of its mission statement: "…devoted to the promotion of organically grown foods, healthy eating and the sustainability of our entire ecosystem." There are hints in there about the nature of Whole Foods' business. Implicit in this is also the reality that natural and organic foods are often more expensive to produce, and as a result cost more at the retail level.
Probably the easiest of Whole Foods' segmentation to tackle is the geographic…
Jargon, J. (2013). Whole Foods' battle for the organic shopper. Wall Street Journal. Retrieved May 23, 2014 from http://online.wsj.com/news/articles/SB10001424127887323455104579015162135676136
NMI. (2005). Whole Foods Market Price/Value study. Natural Marketing Institute. Retrieved May 23, 2014 from http://andeeknutson.com/studies/Shoppers%20and%20Products/7_NMIWFMWholePaycheckValuePriceReport_2006.ppt
Whole Foods 10-K. 2012. Retrieved May 23, 2014 from
Whole Foods Market
Significant key points
Key financial indicators
Graph of sales growth from year 2002 until 2011.
SWOT and TWOS analysis
TOWS Strategic Alternatives Matrix
Pros and Cons
Evaluation and control
The Whole Foods Market is a progressive and focused corporation with presence in three developed markets including U.S., United Kingdom, and Canada. The company has achieved growth since its inception. The increasing market share of the company has enabled it to expand in international markets. The company envisions becoming global leader in organic and natural foods market. The competitors in the sector are large stores, supermarkets, and retail outlets with increased presence. The product range of these companies includes a number of related products along with the natural and organic foods.
The company requires maintaining its double digit growth strategy and aims to expand in global market. However the cost of natural and…
Form 10-K. United States Securities and Exchange Commission, (2011). Form 10-k annual report pursuant to section 13 or 15(d) of the securities exchange act of 1934. Retrieved from Whole Foods Market website:
Whole Foods Market
Which Organizational Diagnosis Model Is Best to Use at Whole Foods Market
Open Systems Theory
Weisbord's Six-Box Model
McKinsey 7S Framework
Likert System Analysis (1967)
Nadler-Tushman Congruence Model
Methods to use this Tool
Analyze each key element separately
ecognize the people that can help to get the work done and help in accomplishing the goals of the organization
Analyze how these Elements Interrelate in the Organization
Plan to Create and Maintain Congruence
Issues of Whole Foods Market
Poor Working Conditions
Failure to Support Farmworkers
Best Model to esolve Issues of Whole Food Markets
In this modern competitive era of rapid transformation and advancement, new organizations must be evolved and developed continuously. More effective learning processes need to be adopted and goal setting and planning processes must be learned and time should be spent to improve and advance the goal-setting…
Hedge, J.W. (2002). Implementing Organizational Interventions: Steps, Processes, and Best Practices. San Francisco: Jossey Bass.
Lusthaus, C. (2002). Organizational Assessment: A Framework for Improving Performance. Ottawa: International Development Research.
Miner, J.B. (2002). Organizational Behavior: Foundations, Theories, and Analyses. Oxford.
Pheysey, D.C. (1993). Organizational Cultures: Types and Transformations. New York: Routledge.
Whole Foods is a far more experiential store than Trader Joe's, as the smells from the freshly-made foods permeate the store and delight the customer's senses. It encourages consumers to linger and to buy more. Yet, despite the fact that Trader Joe's is cheaper, Whole Foods is also more individualistic. Consumers are given a wide array of choices, to allow themselves to customize their buying experience to their needs. If they wish to buy organic and earthy-friendly products they may, but they can also select expensive imported goods like tinned caviar and various imported olive oils. Whole Foods customers can custom-order cakes and pastries for an occasion, as well as various hot as well as cold foods. Trader Joe's has many prepared goods, but they are all pre-fabricated. A customer seeking to buy nuts in bulk from Trader Joe's cannot even select precisely how much food he or she wishes…
A good example of this can be seen with Whole Foods discussing how they are meeting these long-term objectives with the firm stating, "We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best methods for promoting sustainable agriculture and protecting farm workers / the environment. We also aim to protect the environment by supporting alternative sources of energy and recycling or compositing our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events and contributing at least 5% of the total net profits to charities. Our vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity and individual choice." This is illustrating how Whole Foods Markets is dedicated towards specific groups that share similar performance goals and standards.…
Company Strategy: Whole Foods
On the surface, Whole Foods has a unique, almost counterintuitive philosophy. ather than stressing value and volume in terms of food sales, it instead offers more expensive organic and specialty goods. However, its niche marketing strategy has proven to be extremely lucrative. Whole Foods is an interesting case study as a company in the manner in which it has simultaneously capitalized upon popular trends in food without trying to be 'all things to all people.' In 2013, the company had same-store sales growth of 7.5%. It has rapidly expanded: "the company's growth strategy is to seek new locations for its stores in highly populated, often urban, areas. Each store averages around 38,000 square feet, and about 30% of the company's stores were acquired, meaning that they were other health-food stores that were bought out and re-branded as Whole Foods" (Frankel 2013).
Whole Foods' vision and mission…
Brown, Joshua. (2013). What Whole Foods learned from the recession. The Reformed Broker.
Dennis, Brady. (2013). Whole Foods executive explains strategy behind labeling genetically modified foods. St. Louis Dispatch. Retrieved:
profiled for this exercise are Whole Foods and Trader Joe's. Whole Foods is based in Texas and has spread across the country as a retailer of organic, gourmet and natural foods. The company has expanded into Canada and the United Kingdom. Whole Foods also made a major move in the United States when it acquired Wild Oats, which was its major competitor at the time. The deal ran into trouble with the Federal Trade Commission but was ultimately allowed to go through, since there is nothing stopping other grocery stores from selling the same type of foods (Gogoi, 2007).
Trader Joe's is a competitor to Whole Foods, but one that remains only in the United States and it has typically expanded by building new stores. The company does not just have natural foods but it competes for roughly the same customer base as Whole Foods, and most customers of one…
CBC. (2013). Trader Joe's loses fight with Vancouver's Pirate Joe's. Canadian Broadcasting Corporation. Retrieved June 3, 2014 from http://www.cbc.ca/news/canada/british-columbia/trader-joe-s-loses-fight-with-vancouver-s-pirate-joe-s-1.1912400
Gogoi, P. (2007). No Wild Oats for Whole Foods? Business Week. Retrieved June 3, 2014 from http://www.businessweek.com/stories/2007-06-06/no-wild-oats-for-whole-foods-businessweek-business-news-stock-market-and-financial-advice
Loeb, W. (2012). Aldi's Trader Joe's is a winner. Forbes. Retrieved June 3, 2014 from http://www.forbes.com/sites/walterloeb/2012/05/17/aldis-trader-joes-is-a-winner/
Moore, A. (2007). Whole Foods to acquire rival Wild Oats. MarketWatch. Retrieved June 3, 2014 from http://www.marketwatch.com/story/correct-whole-foods-to-acquire-rival-wild-oats-for-565-million
Strategic Review -- Whole Foods
Organizational diagnosis of Whole Foods, Inc. involved environmental and institutional analyses. The environmental analysis involved categories of political, economic, social, technological, geographical, community relation and informal sector network, seeking to discern opportunities and threats. The institutional analysis involved categories of organizational role & profile; membership; programs and services; resources and capabilities; management systems; and external links, seeking to discern strengths and weaknesses. The combined environmental and institutional analysis and their charted results the Company's nature and interactions for more fluid integration of Whole Foods, Inc. into ABC Company.
Analyzing the external forces affecting Whole Foods to see the options open to the Company (ffw.org.ph, n.d.), one can see significant opportunities and threats to the Company.
Whole Foods arket, IP.LP is a U.S. based supermarket specializing in natural and organic foods and having 300+ stores in the United States, Canada and the…
Membership and other beneficiaries of Whole Food's activities (ffw.org.ph, n.d.) are extensive. Whole Foods employs more than 80,000 people in its 300+ stores and supporting businesses (Whole Foods Market, IP.LP, 2014). In addition, Whole Foods' involvement in local and global communities, with suppliers and distributors and with its customers in the U.S., Canada and the United Kingdom give Whole Foods considerable impact as the largest retailer of fresh organic food (Whole Foods Market, IP.LP, 2014). Simultaneously, interacting with that large a "membership" causes considerable headaches for the Company: some of its members have reacted with criticisms, boycotts and lawsuits due to the Company's heavy-handed treatment of smaller competitors (Shaywitz, 2013), its unabashed pro-business conservative stance (Berman, 2013), it anti-unionism (Shaywitz, 2013), its knowing illegal sale of products high in carcinogens (Baldas, 2008) and for overcharging California customers (Li, 2014).
3) Programs and Services
Whole Foods engages in unique and notable objectives and activities to assist its constituencies (ffw.org.ph, n.d.). The Company practices "conscious capitalism," intent on maximizing profits, while engaging in: "community giving" by donating food and money to local and global communities; "Whole Planet Foundation" which seeks to create economic partnerships in developing countries with micro-credit loans and other tangible support for community partnership projects;
Reflection of the MBA Course
Studying for an MBA has required hard work long with application of existing knowledge gained at the undergraduate level in order to optimize the benefits of the current course. The current course has provided the chance to increase learning with knowledge that, when applied, will increase professional skills and abilities. The current course provided an opportunity to develop analytical skills, with a holistic approach from the initial identification and selection of analytical tools, through to the analysis process, and the utilization of findings to assess a firm's performance and determine potential changes in strategy.
To have a successful career it a senior management, or leadership, position, it is essential that one is able to undertake a comprehensive analysis of an organization, taking into account relevant internal and external environmental factors. It can be easy to take a cursory look at an organization, and believe…
Food Intake Analysis
Food Inake Analysis
Who does not want to be healthy? However, to achieve such an admirable goal, it will require diligence, motivation, and consistency. To many, this is quite a daunting task that is met with much resistance because of the level of commitment and consistency that it requires. Insomuch, with all the various types of fast foods available and society's life style, the challenge to reach and to maintain an ideal rate seems impossible. According to the Center for Disease Control (2012), the U.S. obesity rate at 35.7%; this demonstrates a significant increase since the 1990s. Since I am concern about my health and refuse to become a statistic, I will analyze my food intake for three days.
Below is my recorded 3-day food intake. Based on the data, several adjustments will should be made to reach the recommended dietary reference intake (USDA, 2012).…
Build a Heathy Body (n.d.). Let the pyramid guide your food choices.
Retrieved from http://www.health.gov/dietaryguidelines/dga2000/document/build.htm
Center for Disease Control -- CDC. (2012). Adult obesity facts. Retrieved from http://www.cdc.gov/obesity/data/adult.html
MyFitnessPal. (2012). Charts and reports. Retrieved from http://www.myfitnesspal.com/
Food, Technology and Class
The digestive divide:
Food, technology, and class and the changing eating habits of Americans and people around the globe
Much has been written about the 'digital divide,' or the fact that poorer people tend to have less access to cutting-edge technology and are thus disenfranchised from many educational, vocational, and personal opportunities for self-improvement. However, this digital divide is also seen in the different eating habits of the social classes, only in reverse. Today, wealthier people have access to simpler, healthier food that requires less technology to produce. Once upon a time, bitter greens like arugula and fish like salmon were the foods of the poor while the rich dined on heavily spiced meats and alcohol. Today, the equation has been reversed. Wealthy people can afford to eat organic produce and wild-caught fish. But walk into any disadvantaged neighborhood and you will find a bodega that…
Blatt, Harvey. (2008). America's food: What you don't know about what you eat.
Cambridge, MA, USA: MIT Press, 2008.
Mintz, Stanley. (1986). Sweetness and power. Penguin.
Winne, Mark. (2008). Closing the food gap. Boston, MA, USA: Beacon Press.
This is due to the fact that they will have attracted and retained many customers leaving very few people visiting the restaurants. This high command of the market share really cripples these restaurants. estaurants no longer dominant the food industry and if food trucks continue gaining popularity then they will eventually loose the battle of trying to be dominant in the market. They will end up loosing most of their customers to the food trucks if no regulations whatsoever are put in place to govern the food trucks industry (Needleman, 2012).
The œbrick-and-mortara restaurants are attempting to ban the food trucks. This is because these trucks are bringing alt of competition to these restaurants. The food trucks are capturing many customers as well as dominating a very large percentage of the market share. They are also creating price wars within this industry. This means that the restaurants are really facing…
Richards, L. (2010). What Are the Characteristics of a Competitive Market's Structure? Retrieved May 23, 2013 from http://smallbusiness.chron.com/characteristics-competitive-markets-structure-23832.html
Needleman, S.E. (2012). The Wall Street journal. Street Fight: Food Trucks vs. Restaurants. Retrieved May 23, 2013 from http://online.wsj.com/article/SB10000872396390443404004577576992254177540.html
Food Security and Feeling Secure in the World:
The critical links between food security and social justice
When evaluating the relative security of a nation, it is only natural to focus upon 'showier' aspects of security, such as the need to ensure that a nation's borders are protected from a military onslaught or terrorist attack. However, security must be conceptualized in a broader fashion to also include socio-economic equality and the right to feel safe and secure in one's person. The issue of food security and food distribution is an area of increasing concern in America and in the world at large. Food security affects the health of the nation and also the relative contentment of people and their belief in the ability to secure the American dream of social mobility. General issues of community health and hygiene are intimately related to food security, given that the concerns about access…
Access to healthy affordable food. (2014). Public Health Law Center.
Food security in the U.S. (2014). USDA. Retrieved from:
" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:
2) Health and wellness;
3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)
The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is…
Ramierz, Andrea (2008)Leveraging Consumer Megatrends National Association of College & University Food Services. Online available at http://www.nacufs.org/i4a/pages/Index.cfm?pageID=4425
Sloan, a. Elizabeth (2005) Top 10 Global Food Trends. Food Technology April 2005 Vol. 59 No. 4.
How to Connect with Generation Y (2007) Times Online. 20 May 2007. Online available at http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/recruiter_forum/article1813031.ece
Generation Y: Graduates Who Dare to Demand More (2008) University of Liverpool. Online available at http://www.liv.ac.uk/news/features/generation-y.htm
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to provide additional part-time employees package was found, but 30 hours per week. (Shim & Siegel 2010)
In addition, Kudler is to buy stock, catering, and any major issues such as responsible business, so if she fell ill, no one can proceed on the basis of business operations. Most organizations have managers that work with the president so that if necessary, they are available. Kudler is important to hire more administrative staff to assist some of the duties. Finally, the payment offered…
Gomez-Mejia, L.R. & Belkin D. (2002). Management: Management and Its Evolution. The McGraw-Hill Companies.
Kudler Fine Foods, retrieved on February 19, 2011 from http://kudlerfinefoods.info/
Shim, J.K. & Siegel, J.G. (2010). Financial Management (2nd ed.). Barron's Educational Series.
Turban, E., Rainer, R.K., & Potter, R.E. (2003). Introduction to Information Technology: Strategic Systems and Reorganization. John Wiley & Sons, Inc.
esource: Kudler Fine Foods Virtual Organization
The importance of marketing: Kudler Fine Foods
The food business is a very volatile industry. ecently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling…
Demand for ethnic and international foods reflects a changing America. (2005). Frozen Food
Digest. Retrieved: http://www.thefreelibrary.com/Demand+for+ethnic+and+international+foods+reflects+a+changing+America.-a0134387845
Dimitri, Carolyn & Lydia Oberholzer. (2005). Organic price premiums remain high.
Amber Waves. Retrieved: http://www.ers.usda.gov/AmberWaves/September05/Findings/OrganicPrice.htm
processed foods and diet has had a negative effect upon many populations, particularly contributing to obesity and potential Type-II diabetes and a host of other problems. Medical doctors, scholars, researchers are all in agreement that there is a complete link between what we eat and drink, and the consequences to our overall health. Technology has certainly done wonders for learning, but has also contributed to children preferring video games to outdoor exercise. This, in combination with diet and sugary sodas at school has negatively impacted children's health. Dutch researchers in public health and epidemiology were so alarmed by these trends they developed a study to measure the effects of using fruits and vegetables as an intervention during mid-morning school breaks (Tak, et.al., 2010). These researchers are very well qualified on this topic, as they are professionals in Epidemiology, Biostatistics, and Public Health with major universities in Holland. The information contained…
Sample Selection- The study included 705 mixed gender children aged 9-10 years old in 4th grade. Fifty-five schools participated; 31 segmented for intervention and 24 as control. There were schools in five cities that met all participation criteria and there were slightly more girls who completed the study than boys. Enough extra participants were recruited during the initial stages of the study to result in the 705 completed; thus having a large enough population that was statistically viable and longitudinally appropriate. However, the Schoolgruiten research group selected the intervention cities, set the control parameters, and although there were baseline differences between the intervention and control groups, quantitatively speaking there was not necessary adequate adjustments for many demographic or psychographic variables within the study groups. From a quantitative perspective, a more clustering of variables (income, age of parent, educational level, and more) should have been structured into the study as opposed to using governmental mandates for certain groups (Halkidi and Vazirgaiannis, 2001). The research groups provided consent, teachers knew which groups had fruit and vegetable intervention, but the governance of the research was more administrative and political than scholarly in orientation.
Design and Data Collection- The design of the study was quasi-experimental and included a pre -- and post-test. Baseline measurements were conducted prior to the start of the intervention and the first follow-up was 1 year later, the second 2 years later. Both children and their parents completed questionnaires about the child's intake of food. Children completed the questionnaire within one school hour and were guided by teachers. All responses were treated confidentially, tagged and coded by independent researchers, and all had appropriate levels of consent. Questionnaires contained parallel questions for parents and children and a single item focus was done to see what the children brought to school vs. their consumption, then habits over the course of two years. Schools were not obliged to change their school policies, although teachers were asked to encourage students to bring fruits and vegetables and a specific section in a special lunch-box was given to students. The major focus of the intervention was to give a piece of fruit or vegetable (apple or orange slices, sherry tomatoes, baby carrots) free, twice a week during the mid-morning break in their own classroom, supervised by the instructor.
This approach used a mixed method of both qualitative and quantitative interpretation methods. Because the data was self-reported, longitudinal, and some of the groups were chosen by a non-research body, much of the material measured was not precisely quantitative in nature. From a quantitative standpoint, the numeric analysis of this data did show patterns, and was validated through statistical means. It focused more on the aspects of collecting and analyzing the intervention methods than explaining the causative factors influencing the basic hypothesis of the research. Too, while the data
In the case of Wal-Mart, Kellogg, and other companies that have introduced organic versions of processed foods, organic often seems more like a marketing technique, not a seal of health.
No matter how carefully I avoided using the word 'organic' when I spoke to groups of food enthusiasts about how to eat better, someone in the audience would inevitably ask, What if I can't afford to buy organic food? It seems to have become the magic cure-all, synonymous with eating well, healthfully, sanely, even ethically, he complains (Bittman 2009). Organic food has become synynonmous with health and a high price, and so health and high prices have become interrelated in the public's mind. Rather than enhance the public's desire to purchase healthy food, not being able to afford organic produce has become kind of an excuse -- 'I can't afford to buy organic, so why bother.'
Organic food is not…
"No matter how carefully I avoided using the word 'organic' when I spoke to groups of food enthusiasts about how to eat better, someone in the audience would inevitably ask, "What if I can't afford to buy organic food?" It seems to have become the magic cure-all, synonymous with eating well, healthfully, sanely, even ethically," he complains (Bittman 2009). Organic food has become synynonmous with health and a high price, and so health and high prices have become interrelated in the public's mind. Rather than enhance the public's desire to purchase healthy food, not being able to afford organic produce has become kind of an excuse -- 'I can't afford to buy organic, so why bother.'
Organic food is not inherently 'bad' -- but nor is it inherently, automatically good. "The truth is that most Americans eat so badly -- we get 7% of our calories from soft drinks, more than we do from vegetables; the top food group by caloric intake is 'sweets'; and one-third of nation's adults are now obese -- that the organic question is a secondary one. it's not unimportant, but it's not the primary issue in the way Americans eat," says Bittman (Bittman 2009). Calorie and energy balance is more important in the question of what is making Americans obese than whether the food individuals are eating is organic. Americans are eating too much, and eating too much processed food and sugar. Focusing on whether an apple is organic is a side issue. Americans each consume an average of nearly two pounds a day of animal products, and were we to switch to two pounds of organic, grass-fed beef; it is hard to believe that we would be any healthier, given such levels of overconsumption (Bittman 2009).
So eat unprocessed food -- but your spinach and potatoes don't have to be bought at Whole Foods, or be unnecessarily costly. These are the personal choices all of us should be making, not obsessing about an organic label. Additionally, for personal and organizational advocates of improving the American diet, shifting the stress from organic food to real food is important. People should not feel as if eating better requires them to 'break their banks.' Eating healthfully and in an environmentally sustainable way requires relying upon good common sense, not looking for a government seal.
food increasingly popular a leisure activity. Background Information: Food people solely 'food fuel'. Food,, aspects a leisure activity: shopping [ farmer's markets], eating, cooking, reading, TV viewing, blogging .
Food as a Leisure Activity
Conditions in the contemporary society have made it possible for people to change their perspective regarding some concepts and things as simple as food have come to represent a leisure activity. Individuals are no longer interested in eating with the purpose to satisfy this need, as many people presently regard cooking and eating as an art. Moreover, one needs to focus expansively on these concepts in order to harvest all the benefits associated with making and eating food. Food has reached a whole new level in first-world countries, considering that the financial condition that people in these countries have virtually enabled them to see food as being more than just a necessity. Numerous individuals are actively…
Adema, Pauline, "Vicarious Comsumption: Food, Television and the Ambiguity of Modernity,"Journal of American and Comparative Cultures 23.3 (2000)
Allen, Gary J., The Business of Food: Encyclopedia of the Food and Drink Industries, (ABC-CLIO, 2007)
Counihan, Carole, Food and culture: a reader, (Routledge, 2008)
Roberts, Kenneth, Leisure in contemporary society, (CABI, 2006)
food, memory Recipe
Food is a basic requirement in an individual's life, and most of the human activities are means of ensuring that there is food security for the entire society. Food varieties vary from one community to another, and various dishes are known to be served during certain occasions. Basically, in events planning, one of the weighty considerations made, is the type of food to be served during the occasion. Food is considered to be one of factors that are used to bring people together in families and in society (Berg 8).
Most families have set aside a particular time of the day or evening when they all gather for family meals. Some families find it difficult to gather around daily for family meals due to non-flexible daily schedules. Extended families organize occasional gathering for instance once a year with a solemn aim of having a meal together. On…
Berg, Grethe. The Importance of Food and Mealtimes in Dementia Care: The Table Is Set. London: Jessica Kingsley Publishers, 2006. Print
Sure enough, both the traps (one old and one new) with the new bait boxes inside were filled with crawfish; the rest of the traps (including the new one)
that had the old bait jars inside had only a few crawfish, each. My dad admitted that he was as happy to find out that it was the jars all along, and not the traps themselves, because that meant he could continue using his father's old handmade traps, too. He decided right there to go get new bait boxes the next time we went into town, for all his traps. That day, my father also taught me some of the basics of crawfishing, such as never setting too many traps in the same place until June, because that is the end of their mating season; catching too many in one place in May could deplete the river for the rest of…
Mediterranean Food History
Food History of Mediterranean Cuisine
hat is the geographical location of the Mediterranean and why it would have an affect on the Mediterranean cuisine? (i.e., what is the Mediterranean's weather condition and what do they eat mostly, etc.).
Although the list of Mediterranean countries encompasses some of the oldest national cultures of the world, the so-called Mediterranean diet has gotten much popular recent press, because of its supposed contribution to an individual's longevity -- today, all people wish to be as long-lived as the influence of the countries that spawned the diet and enjoy the lowered risk of a heart attack the Mediterranean food and lifestyle supposedly conveys! However, the adaptation of the Mediterranean diet was a product of necessity, not a carefully controlled decision by the populace of the region to live longer and to create the perfect diet. (Barry, 2005)
All of the Mediterranean countries…
Alexiadou, Vefa. (2005) "Greek Food and Tradition." Retrieved 12 Oct 2005 http://www.yasou.org/food/FandTrad.htm
Barry, Colleen. (2005) Cheshire Medical Serivces. Retrieved 12 Oct 2005 http://www.cheshire-med.com/services/dietary/nutrinew/mediter.html
'Best of Sicily" (2005) Best of Sicily. Retrieved 12 Oct 2005
Shoemate also leads the Diversity Advisory Council, making a personal commitment and allocating his precious time to the issue. Shoemate has been very wise to include his senior management team in defining diversity and in determining the diversity objectives and programs.
Brody also made significant efforts to lead the DAC and the Corporate Strategy Council in defining and designing the diversity effort. Brody and her team made a great effort to education these key players on diversity; she provided qualitative data on benchmarking and best practices and she provided quantitative data on the issue within Best Foods.
Question 7: What else might Best Foods and/or Brody do to institutionalize the changes begun at the Forum and other aspects of the diversity initiative?
A lot of momentum was created at the Women's Global Leadership Forum and Brody needs to quickly capitalize on the information gathered at the event. She should recommend…
CHAACTES IN TOTILLA FLAT
Tortilla Flat" by John Steinbeck was first published in 1935. It is set in the Monterey coast of California. This book features the adventures of a group of men of Mexican-American descent called the paisanos. As California writer and critic Gerald Haslam has noted, "Steinbeck must be recognized for seeing the diversity of the state's population, for writing about the paisanos of Monterey, for example, at a time when the majority of Californians did not acknowledge the importance or even the existence of mixed-blood Mexicans." (Shillinglaw, Susan. "Steinbeck and Ethnicity, 1995)
Thought they are troublesome people they are good at heart and like to help less fortunate people than them. The members of the gang are Danny, Pablo, Jesus Maria, Pilon and Big Joe Portagee.
They are soon joined by another paisano, the Pirate. All these men like to do is to enjoy a…
References (Shillinglaw, Susan. Steinbeck and Ethnicity, 1995) www.questia.com/PM.qst?action=openPageViewer&docId=23148594(DeMott, Robert. Steinbeck's Typewriter: Essays on His Art. Troy, NY: Whitston, 1996). After the Grapes of Wrath: Essays on John Steinbeck in Honor of Tetsumaro Hayashi. Eds. Coers, Donald V., Paul D. Ruffin, and Robert J. Demott. Athens, OH: Ohio University Press, 1995 (DeMott, Robert. Steinbeck's Typewriter: Essays on His Art. Troy, NY: Whitston, 1996). (John Steinbeck, Tortilla Flat, 1935).
Shillinglaw, Susan, Steinbeck and Ethnicity After the Grapes of Wrath: Essays on John Steinbeck in Honor of Tetsumaro Hayashi, OH: Ohio University Press, 40-55, 1995.) (Walter Neary, Students Drawn to Human Themes of Hope, Equality The Californian, 1992)
Genetically Modified Crops -- America says 'Yes' while the European Union and the Sudan says 'No!
Recently, the famine-stricken nation of the Sudan turned away an entire load of crops and seeds that could have filled the bellies of many of its hungry citizens. hy did it do so? as it madness? No, it was because of the fact that the products in question contained genetically modified crops. "Eat GM or Starve," said the United States, according to an association designed to prevent the introduction of GM crops into the international as well as the national food supply. (OCO, 2004) Proponents of these crops, however, pointed out that the genetic modifications were to make the crops more disease resistant and hardier to the harsh climates of the Sudan.
Genetically modified crops remain one of the most controversial agricultural issues today. Despite fears regarding the safety of these so-called franken-foods,…
Conference on Coexistence -- COC. (2004) Retrieved on September 20, 2004 at http://www.foeeurope.org/GMOs/conference/home.htm
U.S. bullying impoverished Sudan." (March 19, 2004) Organic Consumers Organization (OCO). Retrieved on September 20, 2004 at http://www.organicconsumers.org/ge/sudan031904.cfm
More objectivity is however expected from scientists, but their opinions also vary. Specifically, the opinions of those who support growth hormones and those who reject them are all derived from scientific evidence. This in turn means that the results of scientific research could be manipulated and influenced so that the findings are indicative of the desires of those who initiated the study. In this particular sense, the most pertinent situation is revealed by the beef and dairy producers, who hire their own scientists to lead the research process in the direction desired by them.
Aside from these situations however, the scientists who have conducted studies tend to link various health problems with the growth hormones. Some of the side effects to consuming products with residual matters from growth hormones include the onset of early puberty in girls, an increase in the risk of breast cancer, an increase in the risk…
Leonard, a., the story of stuff, the Story of Stuff Project, http://www.storyofstuff.org / last accessed on February 21, 2012
McLaughlin, a. 2011, the effects of growth hormones in food, Live Strong, http://www.livestrong.com/article/98816-effects-growth-hormones / last accessed on February 21, 2012
Artificial hormones, Sustainable Table, http://www.sustainabletable.org/issues/hormones / last accessed on February 21, 2012
EU scientists confirm health risks of growth hormones in meat, Organic Consumer Association, http://www.organicconsumers.org/toxic/hormone042302.cfm last accessed on February 21, 2012
98 million farmers. It is reported that in a review of sustainable agriculture projects findings show that "average food production per household increased by 1.71 tons per year (up 73%) for 4.42 million farmers on 3.58 million hectares, bringing food security and health benefits to local communities. Increasing agricultural productivity has been shown to also increase food supplies and raise incomes, thereby reducing poverty, increasing access to food, reducing malnutrition and improving health and livelihoods." (Independent Science Panel, 2003) Sustainable agriculture results in low-cost and readily available food resources being gained by consumers since organic food is safer. Specifically it is reported that: "Sustainable agricultural approaches draw extensively on traditional and indigenous knowledge, and place emphasis on the farmers' experience and innovation. This thereby utilizes appropriate, low-cost and readily available local resources as well as improves farmers' status and autonomy, enhancing social and cultural relations within local communities." (Independent Science…
What Are Transgenic Plants? (2010) Transgenic Crops: An Introduction and Resource Guide.
Department of Soil and Crop Sciences, Colorado State University 1999-2004. Online available at' http://www.cls.casa.colostate.edu/TransgenicCrops/what.html
Melton, Margaret and Rissler, Jane (2009) Environmental Effects of Genetically Modified Food Crops -- Recent Experiences. Union of Concerned Scientists: Food and Agriculture. Online available at: http://www.ucsusa.org/food_and_agriculture/science_and_impacts/impacts_genetic_engineering/environmental-effects-of.html
Raney, Terri ( 2006) Economic Impact of Transgenic Crops in Developing Countries. Opinion in Biotechnology 2006, 17:1-5. Online available at: http://www.agbioworld.org/pdf/raney.pdf
How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region. In
addition, new fast food restaurants are being introduced…
Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24,
2006): E2 (database online); available from ProQuest, ProQuest ID:
Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight
Ridder Tribune (October 12, 2006): 1 (database online); available from
ProQuest, ProQuest ID: 1157712541.
"Fast Food in the United States." Market Line (August 2005) Database
online. Available from Datamonitor.
Hong Kong Food Culture
Unlike many other cities, Hong Kong offers a unique case study in the effects of globalization on local economies and cultures due to its premier status as a nexus between China and the West. Over the years, and even through British rule, Hong Kong maintained its own distinctly Chinese culture even in the face of relentless influence from other countries and explicit attempts to manipulate Hong Kong culture. However, globalization has caught up with Hong Kong, greatly undermining the traditional Chinese culture, a fact seen most clearly in the case of Hong Kong food culture. Nonetheless, Hong Kong retains its Chinese cultural importance, such that one examining the decline of Hong Kong food culture cannot help but see the areas in which the process has been inverted as well, with Hong Kong culture serving to integrate certain foods or drinks into Chinese society. Thus, as globalization…
Elsey, B., & Tse, R.C. (2007). Changing the behaviour of traditional bakers in a chinese multi-
family owned food company through workplace action learning in hong kong. Journal of Workplace Learning, 19(8), 511-525.
Furnham, A., & Li, J. (2008). Gender portrayal in food and beverage advertisements in hong
kong: A content analytic study. Young Consumers, 9(4), 297-307.
Schlosser: Fast Food Nation
The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)
The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive…
Fast Food Nation by Eric Schlosser: A Book Club Reading Guide. Retrieved from http://www.bookbrowse.com/reading_guides/detail/index.cfm?book_number=769 Accessed on 25 May, 2005
Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser. Retrieved from http://www.readinggroupguides.com/guides3/fast_food_nation1.asp Accessed on 25 May, 2005
Introduction: Fast Food Nation - The Dark Side of the All-American Meal. Retrieved from http://www.nytimes.com/books/first/s/schlosser-fast.html Accessed on 25 May, 2005
Rosenberg, Matt. T. Fast Food Nation by Eric Schlosser. February 2, 2001. Retrieved from http://geography.about.com/library/misc/blffn.htm Accessed on 25 May, 2005
Social Significance of Food in Early Modern Europe (c.1350 -1800)
Today's society is bombarded with mass produced food competitions and cooking shows. Restaurants and food carts pop-up at every corner, and grocery shops are constantly stacked with most everything that one could imagine. Exotic foods are available year-round, and some are even affordable. Food is truly everywhere in this country, and everybody is trying to cook the latest experience. As one of the most basic of human necessities, food has become part of an expanding "material culture" and, in some instances, part of a luxury culture (van der Veen 003, 405).
Yet this basic human necessity, this basic experience, was not always readily available and, hard as it may be to believe, many people still cannot afford to eat well, even in this country. Just as it did in Ancient Rome, different societal status often means better food, even today.…
2. Ken Albala, Food and Class: Eating Right in the Renaissance (Berkeley & Los Angeles: University of California Press, 2002), 184-216.
3. Marijke van der Veen, When is Food a Luxury? (London: Routledge, 2003), 405-427.
4. Massimo Montanari, The Culture of Food (Cambridge: Blackwell, 1996), 68 -- 97.
American Food Uses and Abuses
The uses and abuses of food in America are becoming clearer everyday mostly because we can no longer avoid the obvious concerns about the public's poor dietary health and obesity. This concern is leading us as a nation to take a closer look at our love of fast foods and the alternative ways for us to gain access to easy and convenient food that may or may not be healthier. It turns out that even as we look to organic or locally produced food, we cannot get away from safety and health considerations. The fact is that America's food preferences are tied closely to what it means to be an American and this often means they are tied to us using ingredients that are often first about simplicity and profits (Corporate Accountability, 2011).
We know that a good deal of what we eat is processed…
CDC (2011). Listeriosis. Timeline of Events: Multistate Outbreak of Listeriosis Linked to Whole Cantaloupes from Jensen Farms, Colorado. Viewable at http://www.cdc.gov/listeria/outbreaks/cantaloupes-jensen-farms/120811/timeline.html .
Corporate Accountability International (2011). Health Effects of Fast Food. Viewable at http://www.stopcorporateabuse.org/health-effects-fast-food .
Honey (2011). Honey.com. National Honey Board. Viewable at http://www.honey.com/nhb/technical/ .
Let's Move (2011). America's Move to Raise a Healthier Generation of Kids. Viewable at http://www.letsmove.gov/eat-healthy.