The researchers conclude that first mover advantage in highly competitive markets that rely on price as the primary competitive differentiator experience growth for a maximum of five quarters (Rodriguez-Pinto, Carbonell, Rodriguez-Escudero, 2011). This is invaluable information for practitioners and strategists in companies that need to plan out new product introductions to ensure the highest ROI possible. The implications of an effective new product introduction throughout distribution channels globally is highly dependent on how effectively pricing is used as an incentive and positioning variable in the marketing mix (Rodriguez-Pinto, Carbonell, Rodriguez-Escudero, 2011). The methodology used in the study sought to quantify the price elasticity of components throughout global markets, showing the effects of price reductions in increasing the inelasticity by product area. This type of information is invaluable to practitioners in defining...

The paradox of how data is transformed into information is seen in how studies can be used to support predatory strategies when the data was originally collected to support market development (Chiagouris, Smith,1994). The context of research needs to be considered prior to being applied to strategic initiatives.
References

Chiagouris, Larry, & Smith, Paula S. (1994). Auditing ourselves. Marketing Research, 6(2), 46.

Rodriguez-Pinto, J., Carbonell, P., & Rodriguez-Escudero, A.. (2011). Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance. International Journal of…