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Marketing Mix Essays (Examples)

1000 results for “Marketing Mix”.


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10 Pages
Essay

Business - Advertising

Marketing Mix for Effective Marketing The Marketing

Words: 3153
Length: 10 Pages
Type: Essay

Marketing Mix for Effective Marketing: The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H.…

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5 Pages
Essay

Business - Advertising

Marketing Mix and Kindle Fire the Marketing

Words: 1638
Length: 5 Pages
Type: Essay

Marketing Mix and Kindle Fire The Marketing Mix and Amazon's Kindle Fire The marketing mix is an important tool used by organizations and individuals as part of an effective…

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4 Pages
Essay

Business - Advertising

Marketing Mix Companies Intending to Market Their

Words: 1228
Length: 4 Pages
Type: Essay

Marketing Mix Companies intending to market their products have to make sure that the product they intend to sell is the right one for their market niche. The product…

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3 Pages
Essay

Business - Advertising

Marketing Mix Frozen Food Company Japan This

Words: 1169
Length: 3 Pages
Type: Essay

Marketing Mix Frozen Food Company Japan This paper is based on a case study that involves an organic food retailer firm called, Quick Frozen food Company Japan. The company…

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2 Pages
Marketing Plan

Business - Advertising

Marketing Mix in Terms of a Company's

Words: 608
Length: 2 Pages
Type: Marketing Plan

Marketing Mix In terms of a company's 'marketing mix,' 'place' refers to where the product is sold. 'Distribution' is another word for 'place' ("Marketing mix," The Times Business Case…

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6 Pages
Thesis

Business - Advertising

Marketing Mix -- Kopparberg's Cider Marketing Kopparberg's

Words: 1613
Length: 6 Pages
Type: Thesis

Marketing Mix -- Kopparberg's Cider Marketing Kopparberg's flavored cider is the product focus of this analysis. Kopparberg produces several flavors of alcoholic cider, all of which is distilled and…

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3 Pages
Term Paper

Business - Advertising

Marketing Mix the Marketers to

Words: 1219
Length: 3 Pages
Type: Term Paper

The most extensively used type of promotion is advertising which can be delivered through a lot of channels like TV, radio, printed magazines, theatres, outdoor media like billboards, hoarding,…

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4 Pages
Essay

Business - Advertising

Marketing Mix for a Service Company Marketing

Words: 1169
Length: 4 Pages
Type: Essay

Marketing Mix for a Service Company Marketing Mix Analysis for a Service Company -- Gartner Inc. Gartner Group (NYSE:IT) is a $1.3B provider of IT consulting and industry analysis…

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4 Pages
Essay

Business - Advertising

Marketing Mix Promotion

Words: 1248
Length: 4 Pages
Type: Essay

Marketing Mix: Promotion Promotion strategies for CABONATED SOFT DINKS and AILINE FLIGHTS Companies across all industries always seek to market and sell their products as much as possible. They…

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3 Pages
Term Paper

Business - Advertising

Marketing Mix Ideally for a Product or

Words: 728
Length: 3 Pages
Type: Term Paper

Marketing Mix Ideally for a product or service to be marketable and saleable to consumers, it must have an effective marketing mix. Achieving an effective and ideal marketing mix…

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5 Pages
Term Paper

Business - Advertising

Marketing Mix an Integrated Marketing Communications or

Words: 1640
Length: 5 Pages
Type: Term Paper

Marketing Mix An integrated marketing communications, or IMC approach, involves "coordinating the various promotional elements and other marketing activities that communicate with a firm's customers" (Belch & Belch 1999,…

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2 Pages
Term Paper

Business - Advertising

Marketing Mix Is the Term Used for

Words: 571
Length: 2 Pages
Type: Term Paper

Marketing mix is the term used for the four marketing variables over which the company can exercise control. It can be defined as the combination of detailed strategies, tactics,…

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2 Pages
Essay

Education - Computers

Marketing Mix for a Tablet PC the

Words: 604
Length: 2 Pages
Type: Essay

Maketing Mix fo a Tablet PC The intoduction of the Tablet PC in its many foms, fom the minibook and netbook to the iPad, all shae a common seies…

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4 Pages
Term Paper

Business

Marketing Mix at Starbucks Marketing

Words: 1160
Length: 4 Pages
Type: Term Paper

There is an abundance of work going on inside Starbucks right now to bring GIS expertise in-house to aid in their segmentation planning based on taking both demographic, psychographic…

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2 Pages
Term Paper

Business

Marketing Mix Analysis of Sony Electronics' Marketing

Words: 558
Length: 2 Pages
Type: Term Paper

Marketing Mix Analysis of Sony Electronics' Marketing Mix Identifying and analyzing the marketing mix of a particular organization requires knowledge about its elements, which are the product, pricing, place…

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4 Pages
Research Paper

Business - Advertising

Marketing Mix Pricing Strategies

Words: 1303
Length: 4 Pages
Type: Research Paper

Marketing Mix, Pricing Strategies Segway Marketing Strategies The Segway appeared as a response to the quickly changing environment and shifting features of consumer demands. Expected to revolutionize the traveling…

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4 Pages
Essay

Business - Advertising

Marketing Mix Distribution Channels

Words: 1766
Length: 4 Pages
Type: Essay

Marketing Comparison of Distribution Strategies for Automobiles and Soup Distribution strategies are an essential part of the marketing mix; without a suitable strategy the process of effectively bringing together…

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9 Pages
Case Study

Marketing

NIVEA The Use of Marketing Mix in Product Launch

Words: 2790
Length: 9 Pages
Type: Case Study

Introduction—Case Synopsis NIVEA is brand produced and sold by Beiersdorf, a global skin and beauty care company that has been in operation for over a century. Beiersdorf’s goal in…

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4 Pages
Research Paper

Business - Advertising

Marketing Mix Analysis of the

Words: 1730
Length: 4 Pages
Type: Research Paper

Brand equity of trusted advisor for CM application delivery. Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000) eferences Aaker, D.A. (2012). Win the brand relevance…

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8 Pages
Term Paper

Business - Advertising

Marketing Mix in Successful Business According to

Words: 2092
Length: 8 Pages
Type: Term Paper

Marketing Mix in Successful usiness According to the Oxford Dictionary of usiness, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of…

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7 Pages
Term Paper

Transportation

Marketing Mixes Compared & Contrasted

Words: 2290
Length: 7 Pages
Type: Term Paper

Marketing eport Summary & Approach The author of this report has been asked to prepare a report central to some marketing concepts and questions. The first question asks the…

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3 Pages
Essay

Business - Advertising

Marketing Mix in Marketing Importance of Marketing

Words: 1046
Length: 3 Pages
Type: Essay

Marketing Mix in Marketing Importance of Marketing Mix Discussing Four P's Importance of Marketing Mix in Marketing Product Price Promotion Need of Marketing Mix in a Business Need of…

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5 Pages
Term Paper

Business - Advertising

Marketing Mix Is a Model

Words: 1928
Length: 5 Pages
Type: Term Paper

The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the…

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5 Pages
Essay

Business - Advertising

Marketing Mix Principles of Marketing Summer 2012

Words: 2144
Length: 5 Pages
Type: Essay

Marketing Mix Principles of Marketing Summer 2012 Anthony L. Hamilton Sr. Dr. Kay Green Establishing a New Business The business name will be "Bird Wise" and provides a pet-related…

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5 Pages
Case Study

Recreation

Marketing Mix Pubs Entice Gamblers 2 Ethical

Words: 1399
Length: 5 Pages
Type: Case Study

marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs?…

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4 Pages
Essay

Business - Advertising

Marketing Mix Promotion Strategies Assume That You

Words: 1146
Length: 4 Pages
Type: Essay

Marketing Mix: Promotion Strategies Assume that you are the newly hired promotion manager for Brooks Brothers and that the VP of Marketing wants you to prepare a report on…

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2 Pages
Essay

Business - Advertising

Marketing Mix Provides Some Insight

Words: 557
Length: 2 Pages
Type: Essay

I believe that Apple's direction is positive. The company has established a strong brand name, and this will help it to succeed. Apple has distributed well, allowing for consumers…

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5 Pages
Essay

Business - Advertising

Strategic Marketing Mix Analysis

Words: 1450
Length: 5 Pages
Type: Essay

Marketing Proposal Safi Rania Diamond Cell Youth Booster is a new skincare product for women aged 40 years and above who are seeking to prevent and lessen signs of…

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4 Pages
Essay

Business - Advertising

4P's Marketing Mix Nike Marketing Mix Nike

Words: 1397
Length: 4 Pages
Type: Essay

4P's Marketing Mix Nike Marketing mix Nike as a company was initiated by two visionaries from Oregon, Bill Bowerman and a runner at that time for the University of…

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10 Pages
Term Paper

Business - Advertising

Successful Marketing Mix That Will

Words: 2900
Length: 10 Pages
Type: Term Paper

he development organizations of Microsoft and Salesforce.com are very comparable in this regard. Microsoft is like AMD specifically with their Customer Relationship Management (CRM) systems. hey are methodical, deliberate…

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2 Pages
Essay

Marketing

stuart cellars case and marketing mix

Words: 787
Length: 2 Pages
Type: Essay

Stuart Cellars is a winery located in Temecula, California. The Stuart Cellars case study illustrates some of the core concepts of the marketing mix, including product, pricing, placement, and…

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10 Pages
Term Paper

Business

Johnson & Johnson's Marketing Mix

Words: 2971
Length: 10 Pages
Type: Term Paper

Specifically focused on products for each phase of a persons' life, this business segment is the most mainstream in terms of promotional strategies. Skin Care, OTC and Nutritionals have…

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2 Pages
Essay

Business

Services Marketing Mix Assessing the Value of

Words: 576
Length: 2 Pages
Type: Essay

Services Marketing Mix Assessing the Value of the Services Marketing Mix The Services Marketing Mix is comprised of people, process and physical evidence. All three of these components of…

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3 Pages
Term Paper

History - Israel

Apple's Mid-East Marketing Mix There

Words: 976
Length: 3 Pages
Type: Term Paper

" (Paczkowski, p. 1) This is possible because Merril Lynch will pay a subsidy of an additional 1200 shekels per handset in order to help initiate penetration of telecom…

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3 Pages
Assessment

Sports - College

Adjustments to Braaap S Marketing Mix

Words: 770
Length: 3 Pages
Type: Assessment

Adjust the Marketing Mix Customer priorities, preferences, and needs are crucial factors that have considerable impacts on the success of a product. In light of the increase in the…

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2 Pages
Essay

Accounting

Present Value Calculation and the Importance Fo Placement in the Marketing Mix

Words: 721
Length: 2 Pages
Type: Essay

price for the Zartek technology, the most appropriate approach is to start by looking at the value it is expected to create. The net income for each of the…

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2 Pages
Essay

Business - Advertising

Marketing Planning for Innocent Drinks and Foods

Words: 740
Length: 2 Pages
Type: Essay

MAKETING PLANNING www.innocentdrinksandfoods..uk pls make uts original... life. Part 1: Identify a selection competitors (minimum 3 competitors) criteria price, quality, brand, level advertising, product range Using strategic positioning tools…

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20 Pages
Term Paper

Business

Marketing Plan for Miller Inc

Words: 6075
Length: 20 Pages
Type: Term Paper

As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks…

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6 Pages
Business Proposal

Business - Advertising

Marketing Decisions and Strategies Embraced

Words: 1836
Length: 6 Pages
Type: Business Proposal

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any…

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4 Pages
Essay

Business

Marketing Plan of Hairdressing Industry Marketing Plan

Words: 1177
Length: 4 Pages
Type: Essay

Marketing Plan of Hairdressing Industry Marketing Plan in the Hair Dressing Industry Hairdressing Industry Marketing Plan Abstract (Paper Summary) The following is a report resulting from a feasibility tour…

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11 Pages
Essay

Agriculture

Marketing Report for Ms Janet Bradley Keeping

Words: 4971
Length: 11 Pages
Type: Essay

Marketing eport for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it,…

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5 Pages
Essay

Business

Marketing Valuation of Special Kellog's Cereal Marketing

Words: 1575
Length: 5 Pages
Type: Essay

Marketing Valuation of Special Kellog's Cereal Marketing valuation Kellogg's Special K. cereals Kellogg's Foods: 3 Marketing mix: 3 Product: 4 Price: 4 Promotion: 5 Product Differentiation: 5 Triple bottom…

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18 Pages
Term Paper

Business - Advertising

Marketing Plan Sweet Treats Coffee

Words: 4922
Length: 18 Pages
Type: Term Paper

3 Competition As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of…

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8 Pages
Essay

Business - Advertising

Marketing Management Customer Value Equation of the

Words: 2623
Length: 8 Pages
Type: Essay

Marketing Management Customer Value Equation of the Product Product Marketing Mix Product Promotion Process Environmental Analysis Target Market Analysis Competitive Analysis Global Ethical Marketing Considerations The globe and its…

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8 Pages
Research Paper

Business - Advertising

Marketing Plan for a Sport

Words: 2230
Length: 8 Pages
Type: Research Paper

All legal stipulations in regard to the usage of licensed and branded merchandise would be respected. 8. Sales It is initially expected that the aerobics class would sell subscriptions…

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2 Pages
Research Paper

Business - Advertising

Marketing Space and Place the

Words: 626
Length: 2 Pages
Type: Research Paper

The greater the level of support and information a customer needs to make a decision on which product to buy, the more likely a retail channel will be the…

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7 Pages
Term Paper

Business - Marketing

Marketing Channels and Methods

Words: 2664
Length: 7 Pages
Type: Term Paper

Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin'…

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9 Pages
Essay

Business - Advertising

Marketing Plan Introduction of the Business in

Words: 2610
Length: 9 Pages
Type: Essay

Marketing Plan ntroduction of the Business n 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source…

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5 Pages
Essay

Business

Marketing in Order to Incorporate the Electronic

Words: 1297
Length: 5 Pages
Type: Essay

Marketing In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the…

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12 Pages
Research Proposal

Business - Marketing

Marketing Plan Benetton Is a

Words: 3062
Length: 12 Pages
Type: Research Proposal

Marketing strategy Overall Marketing Strategy The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather…

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3 Pages
Essay

Business - Marketing

Marketing Plan Marketing Management Beautiful -- Scented

Words: 897
Length: 3 Pages
Type: Essay

Marketing Plan Marketing management "Beautiful!" -- Scented makeup by Estee Lauder Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the…

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4 Pages
Essay

Business - Advertising

Marketing in the Contemporary Organizations the Contemporary

Words: 1248
Length: 4 Pages
Type: Essay

Marketing in the Contemporary Organizations The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision…

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7 Pages
Case Study

Business - Advertising

Marketing Challenge the Primary Marketing Challenge at

Words: 1968
Length: 7 Pages
Type: Case Study

Marketing Challenge The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The…

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6 Pages
Case Study

Business - Advertising

Marketing to the Bottom of the Pyramid

Words: 1880
Length: 6 Pages
Type: Case Study

Marketing to the Bottom of the Pyramid Ethical issues: 7 Social Issues: 7 Market Opportunity: 8 Value for underprivileged: 8 The underdeveloped countries are becoming major emerging markets with…

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2 Pages
Term Paper

Business - Advertising

Marketing Simulation Coffeetime Is Interested

Words: 983
Length: 2 Pages
Type: Term Paper

In tems of image and maket chaacteistic eseach this would need to be entiely done fom a pimay eseach pespective, assuming CoffeeTime is inteested only in thei specific bands'…

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4 Pages
Research Paper

Education - Computers

Marketing Myopia of the Many

Words: 1230
Length: 4 Pages
Type: Research Paper

The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that…

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10 Pages
Term Paper

Business

Marketing Strategies for a New

Words: 2877
Length: 10 Pages
Type: Term Paper

Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing…

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13 Pages
Assessment

Business

Marketing Plan for Digital Camera

Words: 4433
Length: 13 Pages
Type: Assessment

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while…

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3 Pages
Essay

Business

Marketing Strategy and Practice Marketing

Words: 1151
Length: 3 Pages
Type: Essay

From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the…

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12 Pages
Term Paper

Business - Advertising

Marketing Plan for a New

Words: 3685
Length: 12 Pages
Type: Term Paper

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010). In terms of the second persona, the…

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