Marketing Mix Essays (Examples)

Marketing Mix for Effective Marketing:
The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundamental, tactical components of a marketing plan. The marketing mix elements are product, price, place, and promotion which are the four major categories that guide marketing decisions. These four elements are also parameters that marketing managers can control based on the internal and external constraints of the marketing environment.

History of the Marketing Mix:

As an important topic in marketing, the concept of the marketing mix was generated in 1948 by James Culliton who described the marketing manager as a combination of ingredients. In his development of the idea, Culliton stated that marketing decisions should be the product of something like receipt. Culliton's explanations analogues to the restaurants…

Marketing Mix and Kindle Fire
The Marketing Mix and Amazon's Kindle Fire

The marketing mix is an important tool used by organizations and individuals as part of an effective marketing strategy. "Every marketing strategy is composed of the same four components: price, product, place, and promotion" (Colbert, Nantel, Bilodeau, & ich, 2001, pp. 19). A marketing specialist needs to know the function of each of these components and must also know how to balance them in order to create a successful marketing strategy. Most importantly, and before the marketing mix can be utilized, a marketing specialist must know the product he or she is marketing inside and out to best determine how to develop a marketing strategy. The combined components of the marketing mix are often also referred to as the four Ps. The four Ps can be used to show the marketing approach taken by e-commerce giant Amazon.com (Amazon)…

Marketing Mix
Companies intending to market their products have to make sure that the product they intend to sell is the right one for their market niche. The product has to be sold at the price which can make them penetrate the market and in the right place. Finally, to guarantee brand visibility, they have to use the most suitable promotional gimmick (Kerin & udelius, 2001). All these constitute what we call the marketing mix. Certain critical conditions have to be met for a businesses entity to create the right marketing mix. One, the product being sold has to look good and work well. Secondly, it has to set the right price so that the consumers of this product buy larger quantities that can enable them accrue profits (Kerin & udelius, 2001). The product has to be within the reach of the intended buyers. Finally, those intended to use this…

Marketing Mix Frozen Food Company Japan
This paper is based on a case study that involves an organic food retailer firm called, Quick Frozen food Company Japan. The company has enjoyed a formidable position in the frozen food sector, being the leader, and committed to provide top quality frozen food to its customers. In this paper, we will be focusing on the marketing mix, marketing strategy and persisting trends in the market, which has seen a tremendous growth in contemporary times due to presence of potential competitors, striving to make their mark in the ever-growing industry.

Marketing Mix

Product

The product is currently clearly at the market introduction stage. This is because this product is new and has been brought into the market only recently. There are varieties of frozen and canned foods offered by Quick Frozen food for its customers. However, the new range that has been brought in…

Marketing Mix
In terms of a company's 'marketing mix,' 'place' refers to where the product is sold. 'Distribution' is another word for 'place' ("Marketing mix," The Times Business Case Studies, 2012). In the case of the Nike polar pedometer 'Nikecount,' the most obvious initial 'place' to sell the product is through major retail sporting good chains such as Sports Authority and Dick's Sporting Goods. These stores attract a wide range of consumers of different fitness levels. The Nike pedometer is likely to be most popular amongst individuals beginning a fitness program, and offering it at a general sports merchandise retailer would enable a consumer buying walking shoes and other types of fitness gear (like small hand weights to carry while walking) to purchase the pedometer at the same time.

Of course, Nike has its own network of brand-specific stores across the nation and also offers its merchandise for sale online.…

Marketing Mix -- Kopparberg's Cider
Marketing

Kopparberg's flavored cider is the product focus of this analysis. Kopparberg produces several flavors of alcoholic cider, all of which is distilled and bottled in Sweden ("Kopparberg," 2011). The target market for Kopparberg cider, at least when it first entered the UK market, was the 23 to 35-year-old crowd -- in other words, a consumer group that was no longer in college ("Kopparberg," 2011). The marketing goal was to take market share away from the manufacturers of white wine, flavored alcoholic beverages (FAB), and spirits ("Kopparberg," 2011). White wine tends to be preferred by women, particularly those in their late 20s to early 30s ("Kopparberg," 2011). But flavored alcoholic beverages (FAB) drinkers are generally in their late teens to early 20s -- the same demographic that picked up Kopparberg ciders as a favorite ("Kopparberg," 2011). People who prefer to drink spirits and spirits with…

The most extensively used type of promotion is advertising which can be delivered through a lot of channels like TV, radio, printed magazines, theatres, outdoor media like billboards, hoarding, posters and Point of Purchase (POP). The Internet in the recent years has also become a potent media option for the marketers as also cell phone users through SMS. The particular segments of society which are marketing segments being targeted will influence the categories of media selected, as will be the cost. For a computer manufacturer, the right media will be the computer magazines through which it can target the computer users. A sales promotion is devised to push new and repeat sales. Similarly loyalty cards, give-away gifts, running competitions and voucher schemes are the most popular. Using sponsorships and public relation exercises are employed by the companies to improve their image in the minds of consumers, especially by way of…

Marketing Mix for a Service Company
Marketing Mix Analysis for a Service Company -- Gartner Inc.

Gartner Group (NYSE:IT) is a $1.3B provider of IT consulting and industry analysis services for the enterprise software, technology and outsourcing industries globally. The company operates in over 20 countries globally, with offices and teams of analysts and project management professionals available for implementing business process re-engineering, enterprise software and wide-scale IT deployments. The four most dominant countries include China, India, the United Kingdom and the U.S. Each of these countries is at varying levels of maturity in their IT requirements and needs, and as a result the marketing mix Gartner uses within each varies significantly. The intent of this paper is to analyze the marketing mix Gartner relies on across these four geographies.

Assessing Gartner's Product and Services Strategies

Gartner's expertise in the areas IT consulting, vendor evaluations of enterprise software vendors and…

Marketing Mix: Promotion
Promotion strategies for CABONATED SOFT DINKS and AILINE FLIGHTS

Companies across all industries always seek to market and sell their products as much as possible. They always desire to have more shareholder value, more market share, and more profits. Companies have achieved these objectives through &D, successful initiation and monitoring marketing strategies across various domains (Baines Fill & Page, 2013). In the business world, for firms to attain such objectives, efficient and effective marketing strategies must be implemented to compete with rivals in the industry. This paper has focused on analyzing Promotion strategies for carbonated soft drinks and airline flights. The paper will refer to various companies in the respective industries.

Promotional and other marketing mix strategies are crucial aspects in the business field. esearchers have defined marketing as the social process that companies use to acquire what they want through producing and exchanging items or services…

Marketing Mix
Ideally for a product or service to be marketable and saleable to consumers, it must have an effective marketing mix. Achieving an effective and ideal marketing mix means having a quality product, competent pricing, effective product placement, and strategic communication campaign/promotion. The absence or ineffectiveness of one element renders the marketing mix, and therefore, the product, not marketable for consumers.

From this insight, what differentiates or makes a product or service unique from the competition is the absence or presence of an element in the marketing mix. Take as an example the marketing mix utilized by major mobile phone manufacturers, Motorola and Nokia. Comparing both Motorola and Nokia products yield similarities in product quality, pricing, and even the channels of distribution, since they are both electronic products. However, what differentiates Nokia from Motorola is its effective series of marketing campaigns, geared to target the youth and employed sectors…

Marketing Mix
An integrated marketing communications, or IMC approach, involves "coordinating the various promotional elements and other marketing activities that communicate with a firm's customers" (Belch & Belch 1999, p. 8). The most significant point is that all communication and promotional activities should be integrated so that a clear and consistent message is communicated to customers. This involves clearly defining the message, considering the various ways that it will be communicated, and considering the promotional activities that will help to communicate the message.

Before the communication and promotional strategies can be considered, it is first necessary to define the actual message. The first consideration is that the business environment is rapidly changing and is increasingly competitive. With this in mind, organizations need to ensure the best use of every dollar spent, including money spent on promotional efforts. For these promotional dollars to achieve the most value, they need to be…

Marketing mix is the term used for the four marketing variables over which the company can exercise control. It can be defined as the combination of detailed strategies, tactics, operational policies, programs, techniques and activities to which resources may be allocated such that the company's marketing objectives are achieved. The role of the marketing mix is to move objectives and plans into the reality of implementation and achievement (Kotler & Fox, 1985).
Marketing mix consist of 4-Ps as described below from a company -- Barnes and Noble -- a bookseller: This company is a private company that specializes in selling the books of various categories to the readers.

Price:

Pricing a product or service is one of the most important business decisions. A company like Barnes and Noble, a book seller, must offer its books for a price that its target market is willing to pay -- and one that…

Maketing Mix fo a Tablet PC
The intoduction of the Tablet PC in its many foms, fom the minibook and netbook to the iPad, all shae a common seies of maketing mix attibutes which ae analyzed in this pape. The fou Ps of maketing ae discussed with emphasis on the stategies maketes ely on to incease maket acceptance and sales.

Pice Stategy

Diffeentiation is inceasingly becoming difficult fo maketes to attain with the many fom factos and types of Tablet PCs. Picing is one of the most poweful diffeentiatos in that it can communicate value and unique position in the maket, especially fo Tablet and laptop PCs (Ozok, Benson, Chakaboty, Nocio, 2008). The picing stategy that would be of the most value would concentate on communicating the unique, high value of the Tablet PC being intoduced, while also ensuing enough pofits ae geneated as well. The picing stategy fo the…

There is an abundance of work going on inside Starbucks right now to bring GIS expertise in-house to aid in their segmentation planning based on taking both demographic, psychographic and attitudinal segmentation criteria overlaid against potential market areas.

Marketing Mix Analysis

The following is an analysis of the marketing mix for Starbucks compared to Dietrich Coffee and Coffee Bean and Tea Leaf Company.

Product

Starbucks' ability to continually innovate new products is central to its lasting competitive advantage in this area. That combination of innovation and focus on being able to executive product delivery globally is a sustainable competitive advantage. Starbucks has steadily grown their cold and hot drink menu equally in terms of product offerings, and continues to experiment with light lunch, mainstay bakery items, and seasonal fruit and bakery goods.

The approach to this product strategy however is muted and not as pronounced on their website as it…

Marketing Mix
Analysis of Sony Electronics' Marketing Mix

Identifying and analyzing the marketing mix of a particular organization requires knowledge about its elements, which are the product, pricing, place (channels of distribution) and promotion of the organization's products and/or services. In this paper, the marketing mix of Sony Electronics is analyzed.

The primary reference used for the analysis of the organization is thru Sony's online web site, www.sonystyle.com. The web site provides complete information about the products and services offered by Sony, whether purchases were made online or ordered and bought personally in Sony stores.

Sony's range of products demonstrates that the organization fulfills its customers' needs -- that is, as a business company that specializes on electronic products, Sony must create and produce electronic products that are in demand among consumers at present. Thus, the company offers products such as computers (desktop, notebooks, and laptops), digital cameras, camcorders, televisions,…

Marketing Mix, Pricing Strategies
Segway Marketing Strategies

The Segway appeared as a response to the quickly changing environment and shifting features of consumer demands. Expected to revolutionize the traveling habits, the Segway failed to retrieve the desired outcomes however. The two-wheeled electric gadget is produced by Segway Inc. And it is based on the invention of Dean Kamen. The reasons for the failure are unclear, but one could point out a poor marketing campaign, high costs of developing, leading to high prices; the current price of a Segway within the United States ranges between $5,350 and $6,400 (Segway by the Bay, 2008). To ensure a future success for the traveling device, certain aspects of the marketing mix should be reconsidered. Some suggestions are presented below for the 4 Ps of marketing (product, place, price and promotion), with emphasis on pricing methods and strategies.

Product

The product strategies must be focused…

Marketing
Comparison of Distribution Strategies for Automobiles and Soup

Distribution strategies are an essential part of the marketing mix; without a suitable strategy the process of effectively bringing together customers with the goods or services they wish to purchase maybe inefficient and a potential failure, potentially costing the firm both lost sales and incurring unnecessary expenses. To assess the way distribution strategies may be developed in an effective manner, two different products which would require different strategies, may be assessed; automobiles and soup.

The distribution strategy adopted by any firm will be the strategy of getting the goods from the firm or supplier to the customer. Whatever product is being sold, before developing a distribution strategy it is necessary to consider the characteristics of the product, the characteristics of the potential purchasers, the goals of the firm and the budget/cost of the item. The commonalities in terms of considerations, and…

Introduction—Case Synopsis NIVEA is brand produced and sold by Beiersdorf, a global skin and beauty care company that has been in operation for over a century. Beiersdorf’s goal in the UK was to get its products as close to consumers as possible. Its focus with NIVEA was to develop the brand into one of the biggest skin care brands on the planet, a core concept of global marketing (Spillan, 2012). After conducting market research, Beiersdorf found a gap in the market regarding beauty products for young women aged 13-19. There were no organic products available for maintaining healthy skin; products on the shelves were mainly for medicinal purposes. Market research showed that girls aged 13-19 wanted a skin care product that was purely for maintenance purposes and not for medicinal purposes: they wanted something that was preventive, something that would “keep their skin looking healthy and beautiful” (NIVEA, n.d., p.…

Brand equity of trusted advisor for CM application delivery.
Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000)

eferences

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management eview, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Katzmarzik, a. (2011). Product differentiation for software-as-a-service providers. Business & Information Systems Engineering, 3(1), 1-31.

Joseph, J.V. (2009). econciling marketing vs. branding return on investment. ochester, ochester, NY.

Yoo, B.,…

Marketing Mix in Successful usiness
According to the Oxford Dictionary of usiness, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations." (Dictionary of usiness) The marketing of a product concerns itself with such responsibilities as foreseeing changes in the demand for the product, promotion of the product, quality assurance, accessibility, and the price of the product must also accommodate the needs of the market. (Dictionary of usiness)

Marketing is a quintessential part of the business world and crucial to the success of any firm.

For the purposes of this discussion we will explore the four parameters of the marketing mix. We will also investigate the various methodologies of marketing. Finally we will provide the results and conclusions drawn from the research.

The Marketing Mix

The marketing…

Marketing eport Summary & Approach
The author of this report has been asked to prepare a report central to some marketing concepts and questions. The first question asks the author to compare and contrast the promotional strategies that are used by two different companies for a similar product within the category that has been selected. The second question asks for there to be two recommendations via which the companies can use the marketing information to differentiate itself in the marketplace so as to gain an advantage over its competitors. There will be a rationale provided for those recommendations. The third question asks the author of this report to provide two uses for customer-oriented promotions that could assist a company in both the short- and long-term for the product group that has been selected. Fourth, there will be an analysis of the strategic manner in which a leading company in the…

Marketing Mix in Marketing
Importance of Marketing Mix

Discussing Four P's

Importance of Marketing Mix in Marketing

Product

Price

Promotion

Need of Marketing Mix in a Business

Need of Marketing Mix in Marketing

Organizations are driven by customers who are the basic revenue generators and give the organizations an opportunity to launch the products and services. Marketing mix is a plan that enables the organizations to convey their presence and offers to the customers. It is to attract customers so that the objective of profit maximization can be fulfilled and businesses can sustain in the market.

Importance of Marketing Mix in Marketing

An important part of the external stimuli, which formulates the perception of the buyer, is the marketing mix part of the marketing plan (Botha, Strydom, Bothma, & Brink, 2006). These are the inputs launched by the marketers to attract the target market. They are commonly known as 4Ps.…

The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives.
The marketing mix planning is the process of developing long-term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers.

ibliography

Ford Parts (n.d.). Retrieved March 6, 2007 at http://www.innerauto.com/Ford_Parts/

FW15-MARKETING MIX (n.d.). Retrieved March 5, 2007, at http://www.freeworldacademy.com/newbizzadviser/fw15.htm

Marketing mix (n.d.). Retrieved March 5, 2007 at http://www.answers.com/topic/marketing-mix

Marketing mix (Price, Place, Promotion, Product) (n.d.). Retrieved March 5, 2007, at http://www.thetimes100.co.uk/theory/theory.php?tID=243

Overview (n.d.). Retrieved March 5, 2007, at http://www.ford.com/en/company/about/overview.htm

The marketing mix (n.d.). Retrieved March 5, 2007, at http://www.thetimes100.co.uk/theory/theory.php?tID=185

Volker Mike, MARKETING & 4Ps of MARKETING…

Marketing Mix
Principles of Marketing

Summer 2012

Anthony L. Hamilton Sr.

Dr. Kay Green

Establishing a New Business

The business name will be "Bird Wise" and provides a pet-related service. It will be located in Florida with the plan to expand services to new markets in the regional area as well as to develop a national online presence.

The mission statement of the company is: "To help people improve their relationship with their companion birds by providing the people the skills to reduce unwanted behaviors and increase wanted behaviors in their birds."

The primary objectives of the business are as follows. First, develop a professional network of referrals through vets, pet shops, bird breeders, humane societies, and bird clubs. The second objective will be to develop a web presence using direct promotion and social media. A third objective will be to generate an effective price structure for the various services…

marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs? Introduction Known slot machines world, 'pokies' a business continues grow Australia.
Setting the context

The gambling industry is often associated with the large American casinos, which attract wealthy individuals from across the globe, and which are luxurious and enticing. These casinos integrate the entire gambling act in an overall greater experience of luxury and elegance.

But the industry of gambling has suffered some notable changes throughout the past recent years, in the meaning that it became more accessible to the average consumer. Nowadays then, gambling occurs in corner street pubs all over Australia, normally through slot machines (pokies) and the phenomenon raises some notable social issues. For instance, the people most affected by financial loses as a result of pokies are…

Marketing Mix: Promotion Strategies
Assume that you are the newly hired promotion manager for Brooks Brothers and that the VP of Marketing wants you to prepare a report on how the designer's/brand's product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the promotion of that designer's/brand's products/goods.

What promotion makes the designer's/brand's products different from its competitors?

Brooks Brothers is one of the most famous marketers of classic clothing for men and women in the world. Its generations-old name and reputation for quality distinguishes it from its more recently-arrived competitors. Unlike the classic British fashion house Burberry, it has not tried to brand itself as a more trendy fashion line for the young, and showcased streaming podcasts of its fashion shows and crowd-sourced photographs and fashion advice. Brooks Brothers specializes in simple, clean lines and its current marketing…

I believe that Apple's direction is positive. The company has established a strong brand name, and this will help it to succeed. Apple has distributed well, allowing for consumers to buy its products easily. Apple's marketing foundation is that the company has great products, but these products must be backed by a low-cost platform that encourages firm to enter the market.

The company's plan for growing its market base is to use specific products as a gateway into the company's philosophy. Apple benefits, for example, from having an approach then brings consumers in and then converts them to other products. The integrated suite that Apple has helps it to do this. The company excels by delivering resources to customer service that might already have been spent on maintenance. It is felt that Apple in general excels at marketing, but that there are issues it needs to address with respect to…

Marketing Proposal
Safi Rania Diamond Cell Youth Booster is a new skincare product for women aged 40 years and above who are seeking to prevent and lessen signs of aging. The paper provides a strategic marketing mix analysis that is geared towards successful marketing and advertising the product. This marketing mix analysis is to be presented to the Board of Directors of Graffiti Group, Inc., which has just purchased an operating facility in Malaysia that manufactures the product. The analysis is geared towards influencing the decision of the board in an attempt to have them approve investment and marketing of this product in Canada. Upon approval, the company will market this product to target market of women aged 40 years and above, especially those who want to prevent and lessen signs of aging, under the brand name PureBeauty Diamond Cell Youth Booster. The analysis includes an overview of the product,…

4P's Marketing Mix
Nike Marketing mix

Nike as a company was initiated by two visionaries from Oregon, Bill Bowerman and a runner at that time for the University of Oregon Phil Knight. They were then working together in athletic with Knight being the runner supervised by Bill. Bill saw the endless possibilities that existed within people in terms of sports potential and it was with this that they set the tone for the company in 1972. This has remained the inspiration that runs the company to date and keeps the employees of the company from one generation to the other motivated to uphold the motto of the company (Nike, 2011). The company has grown from being a U.S. based footwear distributor to a mega world supplier of athletic shoes, equipment and apparel whose dominance is unrivalled in the entire globe.

The goal of the company is to have a legacy…

he development organizations of Microsoft and Salesforce.com are very comparable in this regard. Microsoft is like AMD specifically with their Customer Relationship Management (CRM) systems. hey are methodical, deliberate and will take years to eventually get all the integration with their own operating systems complete. Yet when Microsoft fulfills its product development vision for CRM, every other Microsoft application including Microsoft Outlook, Instant Messenger and all other personal productivity applications will work directly with CRM.

Salesforce.com, the upstart hosted applications vendor also in the CRM arena, has a much more rapid product development cycle. he philosophy at Salesforce.com is to quickly get new applications out and see what the reaction is from customers, and then quickly fine-tune the applications until they align as best as possible with customers' needs. Microsoft deliberately does its revisions internally with slow changes seen from the outside. Salesforce.com's mercurial approach to product development, in conjunction…

Stuart Cellars is a winery located in Temecula, California. The Stuart Cellars case study illustrates some of the core concepts of the marketing mix, including product, pricing, placement, and promotion. Developing a successful marketing management plan for Stuart Cellars requires that each of these elements of the marketing mix be synchronized and attended to regularly, with ongoing analysis and assessment. With a product as universally loved as wine, it becomes critical to set one's own brand apart from the competitors, especially in a demanding and competitive market like that in California.
As profitable as the wine business can be, the product itself is dependent on several factors that may largely be outside of the vintner's control including fluctuations in climate and warehousing issues. The product informs all other aspects of the marketing mix, including how the wine is positioned within the gamut of all its competitors but also how each…

Specifically focused on products for each phase of a persons' life, this business segment is the most mainstream in terms of promotional strategies. Skin Care, OTC and Nutritionals have successfully given JNJ a permanent marketing strategy for selling to women in the 25-34 and 25-45 segments, two of the fastest growing demographic markets for these products.
Product Strategy

The biggest challenge for JNJ is the ability to quickly develop and launch products across all of their business units. This is the most challenging task internally for the entire company to coordinate on, specifically in the area of pharmaceuticals where Federal Drug Administration (FDA) guidelines and the need for compliance are very high.

The costs of producing a new drug can be well over $800M according to AM esearch (2004). An analysis of each phase of the development of a new drug is shown in the following graphic from PhMA (2005).…

Services Marketing Mix
Assessing the Value of the Services Marketing Mix

The Services Marketing Mix is comprised of people, process and physical evidence. All three of these components of the services marketing mix are critical for ensuring customer's experiences meet or exceed expectations. There is a continual conflict in many services businesses between the expectations set with customers relative to the experiences delivered. The combining of people, process, and physical evidence is crucial for experiences to meet or exceed expectations on a consistent basis. Services create value by providing a clear indication of what they are going to deliver, and then measuring over time how effectively customers' expectations have been met or not (Gronroos, avald, 2011). People, process and physical evidence are critical for the expectations and promises created in services marketing to be fulfilled and value created for the customer.

Analysis of People, Process and Physical Evidence

Airlines are…

" (Paczkowski, p. 1) This is possible because Merril Lynch will pay a subsidy of an additional 1200 shekels per handset in order to help initiate penetration of telecom service plans. In Saudi Arabia, iPhones start at roughly SAR 3499, a staggering $933.
Place

As the price differentials show, Apple must make considerable adaptations according to that which each market will bear. That being said, Israel has already proven itself a promising site for fast expansion. According to Paczkowski (2009), "though Apple hasn't yet brought the iPhone to Israel, it's estimated that some 80,000 of them are in use in the country today. That's a remarkable metric and one that suggests Apple's super-smart phone should do quite well when it officially arrives at market in Israel this week." (Paczkowski, p. 1)

Reports suggest that Egypt's market will not be as inherently welcoming of the product. According to Inskeep (2012), competitors…

Adjust the Marketing Mix
Customer priorities, preferences, and needs are crucial factors that have considerable impacts on the success of a product. In light of the increase in the number of mini bikes and motorcycle developers, customers' priorities, preferences, and needs include customization of products, affordability, uniqueness, and quality products. These priorities, needs, and preferences have considerable impacts on the marketing mix because of the need to meet them. In this case, these factors are used to shape product development processes and pricing strategies for increased productivity. This implies that the firm's marketing mix process is shaped by customers' expectations and preferences.

If Braaap is to offer additional products and services, evaluation of the marketing mix should be carried out. In this case, the company would need to determine the pricing of the product to ensure it's cheaper than competitors while ensuring high product quality and affordable. This process would…

price for the Zartek technology, the most appropriate approach is to start by looking at the value it is expected to create. The net income for each of the years have been provided. However, under the concept of the time value of money, income received in the future will have a lower value compared to the same amount held today. Inflation will erode the value of money, while money held today may be invested for a return for the future (Drake & Fabozzi, 2009). Therefore, the first stage is to look at the future net revenue streams and discount them to allow for the time value of money. Giving a present value (PV). This is undertaken by discounting each year's net revenue on a compound basis (Drake & Fabozzi, 2009). As it is assumed the interest rate for the 5 years is 7%, the discount factor used will be 7%…

MAKETING PLANNING www.innocentdrinksandfoods..uk pls make uts original... life. Part 1: Identify a selection competitors (minimum 3 competitors) criteria price, quality, brand, level advertising, product range Using strategic positioning tools PLC, BCG matrix perceptual mapping, identify competitive advantage organization Part 2: Identify marketing objectives Ansoff's growth matrix Part 3: Identify a growth strategy Ansoff's growth matrix propose a short-term marketing strategy (marketing mix recommendations) target market.
Marketing planning

Competition and competitive advantage

Based on the nature of the products sold, as well as the means of targeting the customers, Innocent faces severe competition from three distinctive players:

Orchard House Foods Limited

Premier Foods Plc. And Wellness Foods Limited (Hoovers, 2011).

The competition posed by each of these entities is important, but it must also be noticed that each firm is characterized by its own strengths and weaknesses. At the level of Innocent, these are best observed through the lenses of the…

As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy

This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to…

Marketing Plan of Hairdressing Industry
Marketing Plan in the Hair Dressing Industry

Hairdressing Industry Marketing Plan

Abstract (Paper Summary)

The following is a report resulting from a feasibility tour on the Stratford Shopping Complex. It offers a wide range of business, but the concept behind the study is to identify a gap and concretize it into a business idea. The idea, according to this context, has been identified as the lack of address to the African hairdressing market. This paper has detailed an explanation and justifiable aspect of developing the new business idea to be implemented. Also, a brief description on market segmentation and mix towards the targeted clientele has been given. It has been concluded by an overview of effectiveness of implementing the business idea as well as recommendations to be necessitated in ensuring the objectivity and success of the gap to a business plan.

Introduction

In every business…

Marketing eport for Ms. Janet Bradley
Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…

Marketing Valuation of Special Kellog's Cereal
Marketing valuation Kellogg's Special K. cereals

Kellogg's Foods: 3

Marketing mix: 3

Product: 4

Price: 4

Promotion: 5

Product Differentiation: 5

Triple bottom line Strategy: 6

Financial, Social, and Environmental Factors: 7

The business case of Kellogg's Special K. cereals is analyzed to assess the effectiveness of marketing mix, key features of the business strategy, and growth factors. The history of Kellogg's Foods is briefly described along with the analysis of marketing mix. Later section provides a brief about the product differentiation strategy of the business. The recommendations for overall business are followed by the triple bottom line strategy. Finally conclusion is presented as a summary of the findings.

Kellogg's Foods:

The company started its operation in 1906 and expanded its operations in domestic market. The first international opening is remarked as its Canada operations in 1914. The innovative development in 1915 was introduced…

3 Competition
As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.

Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).

Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).

Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…

Marketing Management
Customer Value Equation of the Product

Product Marketing Mix

Product Promotion Process

Environmental Analysis

Target Market Analysis

Competitive Analysis

Global Ethical Marketing Considerations

The globe and its entire human race in the twenty first is witnessing revolution in many facets of life and technological boom in communication is one of the immense transformations that have changed the standard and ways of living. Quite a few of the technological brands and products are surging ahead even to the leading economies as well as underdeveloped and developing nations. Apple iPhone is one of those brands that have become widely accepted and well-known, and has captured numerous consumers ranging from U.S. To Europe to Asia (White, 2012).

Apple iPhone is one of the U.S. based brands that offers hi-tech communication product (mobile phone) to its customers with a wide variety of features such as games, music, videos, web connectivity and many…

All legal stipulations in regard to the usage of licensed and branded merchandise would be respected.

8. Sales

It is initially expected that the aerobics class would sell subscriptions to 1,500 customers. This high volume of sales would be due to promotional offers which promote the aerobics class at lower retail prices. As the promotions expire however, a small decline in the number of sales is expected. The company is however confident that it will manage to sell an estimated 1,300 products following the expiry of the promotions and that it will be able to sustain this level. Additionally, organizational improvements in the product offer and new marketing campaigns would also be implemented and they would attract new customers and as such generate more sales.

9. Sponsorship

Three sponsorships contracts are to be signed -- they have already been negotiated and they would be completed as the project is launched.…

The greater the level of support and information a customer needs to make a decision on which product to buy, the more likely a retail channel will be the best approach. Conversely if a product is by nature highly commoditized or is so popular it has strong customer trust, digital channels are the best approach, as they will drop the cost per transaction (Edelman, 2010).
Companies who are excelling at bridging both strategies include Apple and BestBuy. Apple has both their walk-in stores for managing the demonstration of their latest products and also delivering excellent personalized service at their Genius Bars. They also have one of the best websites and digital channels for selling their products online as well. The balance of digital and retail or space and place, is excellent, and supports the Apple brand overall. BestBuy is another company who has successfully defined a strong mix of space…

Marketing Channels and Methods -- the New Svelte Shape of McDonald's
Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…

Marketing Plan
ntroduction of the Business

n 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum.

As a winery, Moorilla winery has one of the oldest vineyards in the state, and a new winery has just established on the Moorilla site. We produce cool-climate wines. The fruit is grown in our Tamar and Derwent Valley vineyards. t new winery focuses on a much smaller and very high quality output. t uses gravity-flow to make boutique, ultra-premium wines. And they use estate fruit that is grown in a sustainable manner, with organic and bio-dynamic techniques.…

Marketing
In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the bricks-and-mortar Med Ed educational leadership. There are a few different issues, therefore, that need to be covered. The first is the setting of performance benchmarks, which should reflect both the competencies of Cyber Health and the mission of Med Ed. The second issue that needs to be addressed is how these different performance benchmarks contribute to the organization's overall objectives.

eb Site Design

There are several different benchmarks for web site design. Kim, Shaw and Schneider (2003) have proposed six categories of benchmarks for e-commerce: business function, corporation credibility, contents reliability, website attractiveness, systematic structure and navigation. These cover most of the critical areas, but because with electronic education the students actively interface with the school over the web, there will…

Marketing strategy

Overall Marketing Strategy

The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products.

Competition

Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to Hoovers.com (Accessed January 2009), the company's top 3 competitors are: Inditex, GAP and H&M. Inditex is a Spanish based, clothing group, which is considered to be Benetton's main competitor as it designs and retails its own products. It is also a global company managing over 3,690 stores in 68 countries. GAP is an American-based company with 4,250 stores worldwide. Unlike the Italian company, GAP doesn't manufacture its products, being responsible only for the retailing part. H&M is a Swedish-based company with over 1,500 stores in…

Marketing Plan
Marketing management

"Beautiful!" -- Scented makeup by Estee Lauder

Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the flavors of bubblegum and peanut butter and jelly. However, enjoying scented lipstick is often a delight female consumers forgo when they become adults, other than a guilty sniff of their daughter's Tinkerbell or Bonne Bell makeup drawer. This new product would enable adult consumers to have that same pleasure, only with high-quality Estee Lauder makeup. This product will also address an increased desire consumers have for 'customized' beauty products filled with a sense of youth and vigor (5 spring makeup color trends, 2011, efinery 29). As well as makeup that suits the user's skin tone, the selected scent of the makeup will also speak volumes about the wearer.

Although the economy still remains on shaky ground, demand for luxury products like…

Marketing in the Contemporary Organizations
The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…

Marketing Challenge
The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The specific issues in this challenge include the question of whether to launch Savvy in the first place, whether to distribute it through conventional or through new channels, and whether to associate it with the Loveliest umbrella brand or to give it a separate identity.

The industry is experiencing a decline because of the economic crisis and sales at Flare Fragrances grew by only 2% in 2008 although overall performance was average given the economic challenges. Improving performance in the coming years will require a significant improvement in sales, either through existing or new products. Advertising expenditure is also a major question to be addressed. A major competitor, Aromatique, plans to introduce Dulcet, a product similar to Savvy for the same target…

Marketing to the Bottom of the Pyramid
Ethical issues: 7

Social Issues: 7

Market Opportunity: 8

Value for underprivileged: 8

The underdeveloped countries are becoming major emerging markets with a huge potential based on the large populations. The large corporations operating in developed markets also expand in international markets. The multinational companies operating in under developed and developing countries also look for opportunities in the market through a different approach. The key question that needs to be answered is that these markets have different dynamics in terms on consumer preferences, geographical locations, and income at the disposal of a large number of inhabitants. The businesses including major multinational corporations also look for opportunities in establishing their reach and appeal to the locals that are under privileged and in some cases the bottom of the pyramid (BOP) market segment. These underprovided populations not only live under the poverty line but they…

In tems of image and maket chaacteistic eseach this would need to be entiely done fom a pimay eseach pespective, assuming CoffeeTime is inteested only in thei specific bands' image and maket chaacteistics. Thee ae seconday data studies howeve available fo these attibutes fom a boade standpoint. CoffeeTime's stategic needs fo infomation needs to dictate this decision.
Pat 2:

Finally, what additional stategy (o vaiation on a given stategy) would you ecommend to the key decision make in the simulation to solve the challenge given? Pepae a 350-wod memo to the simulation's key decision make advocating you ecommendation.

Based on the initial analysis completed of the Indian maket fo coffee consumption, thee is a futhe seies of eseach stategies needed to moe fully intepet and espond to coffee consumption though India. The steps equied fom a eseach plan pespective ae as follows:

Focus goups in Mumbai, Delhi, Chennai, Bangaloe, Pune…

The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that allows for more rapid innovation from hardware and services partners both. This direction alone will help Microsoft to compete more effectively over the long-term, by giving them the ability to compete for precious developer resources and times with partners and service providers.
Second, Microsoft needs to think more about their phone strategy from the standpoint of how they can create the smartphone of the future as a computing platform. One of the best strategies for accomplishing this is to concentrate on having their operating systems be more oriented towards creating a technology-agnostic platform for social media websites and applications. The advent of social media websites have given every customer a much greater level of communication and clarity, so much so that…

Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing and price flexibility.

Pricing strategy: immediately after launch, the manufacturer will implement a penetration pricing strategy aimed at forming and consolidating a loyal customer base; this strategy will also ensure and easy penetration of the market and will attract the attention of the market. With the completion of the promotional strategies, Lex Corporation will implement a variable pricing strategy, meaning that the retail price to the end consumer will be given by the cost incurred during the production and distribution of the fridge; a change in these costs (commodities, technologies, labor force) will be reflected in the retail price

Seasonal pricing: a clear season when fridge sales increase or decrease has not been clearly identified; therefore, no seasonal strategies will be…

The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements for sustainability and green initiatives including supply chain compliance (Svensson, 2009).
Legal Factors -- Sony has a culture that embraces learning as a virtue, and continually strives to gain insights from the experiences of other Japanese companies and their legal and regulatory lessons learned. The case mentioned earlier of Toshiba Machinery Company and their sales of unauthorized milling machines to the ussians decades ago still is a foundational element of Japanese ethical training for managers (Ohishi, Naoto, 1993). As the United States and other western nations have continually seen the level of compliance and reporting escalate up through government edict, Sony has continually had to increase its focus on contract management…

From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the companies who are interested in purchasing their solutions and providing conference room pilots or demos of their software. Cincom also concentrates on creating demos that match to the needs of their customers exactly, by first evaluating the process workflows and procedures that are most in need of improvement within a customers' business. Cincom will model a customers' entire business to provide insights into how their software can streamline the overall production process.

Finally on the promotional aspect of their marketing mix for CONTOL, Cincom relies primarily on customer references and a series of videos of customers sharing how the EP system has helped to streamline their overall operations. There is also a series of brochures and data sheets, and self-running demos…

The most relevant competitors at this stage are represented by the Microsoft Corporation, the SEGA Corporation and the Sony Corporation (Hoovers, 2010).
In terms of the second persona, the competition is less concentrated as the hi-tech consumers will often renounce brand loyalty and will look for products which serve their needs, even if these products are sold by small size companies. This status quo is due to two primary elements:

On the one hand, the technical consumers have higher expectations. They do not care for fashionability, but they expect high quality or even flexibility so that they can program over the initial application and personalize the game.

On the other hand, the status quo was propagated by the abundance of firms and even individuals who create applications and sell them within the virtual community. The advent of the internet then enhances competition within the industry by bringing games and gamers…