1000+ documents containing “market entry strategy”.
Indirect Investment Options
The indirect investment option avails itself of two avenues: licensing agreements or branch or representative offices. "Foreign companies with patents, trademarks, or other intellectual property are free to enter into licensing agreements with local companies. Licensing has the advantage of limiting a foreign company's exposure, since the company need not set up an office or a joint venture" (Price Waterhouse Coopers. N.D.P.18). The branch or representative office "remains part of the parent company and is therefore not entitled to the rights and protections accorded to Chinese legal entities; however, it also must appoint a Chinese legal representative" (Price Waterhouse Coopers. N.D.P.18).
Pros and Cons of Direct v. Indirect
Of the direct and indirect investment options there are positives and negatives. The direct investment option allows the foreign entity to immerse themselves into the political, regulatory, and business framework of China's economic powerhouse. One of the most important distinguishing factors….
maket enty stategy of cosmetics poduce SkinCeuticals on the Chinese maket. SkinCeuticals is pesented in the Company Pesentation section. The SWOT Analysis section analyzes numeous stengths, weaknesses, theats, and oppotunities associated with the company's situation. The China Analysis section pesents some of the most impotant factos that influence the business envionment in this county. Thee is also a section on Costs, Benefits, and Risks. The stategy of SkinCeuticals is pesented in the Maket Enty Stategy. The Recommendations section eveals the advantages of SkinCeuticals on the Chinese maket.
SkinCeuticals is a cosmetics company established in 1997. The company focuses on poducing cosmetics combined with phamaceutical effects. These poducts ae based on using the oiginal topical vitamin C fomula in ode to addess the diffeent poblems of the skin. The company's poduct stategy eflects its pinciples. These pinciples ae epesented by developing poducts intended to pevent damage to the skin detemined….
references of Chinese customers. In addition to this, the company must invest in developing an efficient distribution network. It is important that the company studies the Chinese market and the purchasing behavior of customers in this company. The costs of this activity can be reduced by addressing the services of Chinese companies. The most important benefit of addressing the Chinese market is represented by expanding the business of SkinCeuticals, increasing the number of customers, and increasing its profits. The Chinese market can help SkniCeuticals increase its market share. However, the company must take into consideration the fact that there are certain risks in addressing the Chinese market. These risks are represented by the influence of the Chinese government on companies doing business in this country, and by the cultural differences between the company and customers in China.
Market Entry Strategy
The Chinese market is also addressed by some of SkinCeuticals' competitors. Therefore, it is not recommended to develop a strategy based on objectives like becoming a leader on this market. Such a strategy can become expensive. The objectives that SkinCeuticals must reach through this strategy are represented by improving awareness of Chinese customers on its products, developing a large customers base, and increasing its profits.
Regarding the marketing mix, SkinCeuticals should focus on the product strategy, which should rely on differentiation. The price strategy also requires certain modification. It is recommended to reduce some of the prices of SkinCeuticals' products in order to address the possibilities of large customer segments in this country. The promotional strategy is very important in this case. SkinCeuticals should develop this strategy based on TV and radio commercials, and on purchasing advertising space in certain newspapers and magazines. The distribution strategy should focus on identifying flexible distributors with access in large commercial complexes.
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009
General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.
Retrieved August 6, 2009.
Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.
Retrieved August 6, 2009.
Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F
ald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.
The New York Times. Retrieved August 6, 2009.
Ying, Tina & Erik Holm. (2009). Buffer posts $1 billion profit on China hybrid carmaker BYD.
Stategic Planning fo Maket Enty
Baies to Enty
Maket Enty Stategy Selection
Agents, Distibutos and Tading Houses Agents
Distibution and Sales Channels
Stategic Alliances, Licensing and Fanchising
Foeign Diect Investment
Finding the Right Patne
Negotiating a Patneship Ageement
The Ageement Checklist
Have the salient points of the ageement been ageed upon in pinciple?
Paticipants and thei Roles
Section 10: Managing Intenational Business Opeations
In this wok, the case study of Tesla Motos has been taken as an example to undestand the stategies of intenational businesses with paticula attention to Gemany. The wok begins with exploation of stategies pevasive in intenational makets with close attention to enty issues. The vaious foms of foeign investments and business like Geenfield, acquisitions, meges, and Joint Ventues ae exploed (Lymbesky 2008, p.7) in the said context of the taget of Tesla motos in the automobile secto in Gemany.
Section 1: Stategic Planning fo Maket Enty
The main stategy adopted by….
Alon, I. (2012). Global franchising operations management: cases in international and emerging markets operations. Upper Saddle River, N.J, Financial Times.
Aswathappa, K. (2010). International business. New Delhi, Tata McGraw Hill Education.
Baron, R.A., & Shane, S.A. (2008). Entrepreneurship: a process perspective. Mason (OH), Thomson/South-Western.
Benjamin Levi, K.J. (2006). Market entry strategies of foreign Telecom companies in India. Wiesbaden, Dt. Univ.-Verl. http://dx.doi.org/10.1007/978-3-8350-9453-6 .
Market Entry Strategy
There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a number of considerations to make. First, the company just utilized the direct investment strategy in Canada, buying the real estate assets of a large chain of discount stores that went under. This move gave Target a large real estate footprint with which to work. Theoretically, that should have helped the company with things like economies of scale, but instead it was too big for Target to manage and the company suffered massive stockouts that may have set it back in that country years (Shaw, 2014). Target can view this one of two ways -- either it learned something from the experience and can enter the UK market most effectively via direct investment, or it should avoid direct investment and find a….
Bermingham, F. (2014). Supermarket price war killing British food producers. International Business Times. Retrieved November 29, 2014 from http://www.ibtimes.co.uk/supermarket-price-war-killing-british-food-producers-1476283
QuickMBA. (2010). Foreign market entry modes. QuickMBA. Retrieved November 29, 2014 from
Optimal Foreign Entry Strategy for Jaypee Brothers
Established in 1969, Jaypee Brothers is the largest health sciences publisher in India with offices in the United Kingdom, the United States and Panama. Jaypee Brothers currently publishes more than 350 health science books and journals each year (About Us 2015). The company is currently seeking to develop its presence in other markets including the Middle East and Africa. This paper reviews the relevant literature to provide a brief overview of Jaypee Brothers and to identify a professional entry strategy for the company to enter these new markets. Finally, a summary of the research and important findings concerning an optimal professional entry strategy for Jaypee Brothers are provided in the conclusion.
eview and Discussion
With its headquarters in New Delhi, India, Jaypee Brothers (hereinafter alternatively "Jaypee" or "the company") is a global publishing company with collection centers in the United Kingdom, the United States….
A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.
A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market. All strategy….
Company International Expansion
Potential Countries for Expansion
Country for Expansion
Potential Countries for Expansion
In this case, we will discuss the potential for the expansion of XYZ company, based in the U.S., to another country for business. At the beginning, we choose three possible countries where the business can set up expansion projects and then compare the various business, economic, political and legal aspects to choose the best destination for expansion. In the second part, we would also weight the possible modes of market entry and subsequent expansion. For the first part, we choose three potential countries for expansion -- Canada, the United Kingdom, and China.
There has been a modest growth in the overall apparel market since the dollar value was unfavorable and the market was affected by retail competition. Expanding online options also gave rise to price wars. There has been downward pressure on the price and value of growth due….
Euromonitor.com. (2016). Apparel and Footwear in Canada. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-canada/report [Accessed 11 Mar. 2016].
Euromonitor.com. (2016). Apparel and Footwear in China. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-china/report [Accessed 11 Mar. 2016].
Retail sales value monthly in textile, c. (2016). Clothing retail store sales value Great Britain 2013-2015 -- Statistic. [online] Statista. Available at: http://www.statista.com/statistics/288014/retail-sales-value-monthly-for-clothing-footwear-textile-stores-great-britain / [Accessed 11 Mar. 2016].
Sun, B. (2010). Concerns of Enterprises' Expansion. IJBA, 1(1).
However, that the company is using estern management techniques bodes well for its ability to behave ethically, specifically with respect to its desire to avoid bribery and corruption. It would have bribed its way to that deal, but instead chose not to, even though ultimately the deal was blocked.
Leadership is in short supply in Chinese business, so Coca-Cola has relied on foreign managers, even those from Taiwan or Hong Kong, to bring expertise. This has proven to be a challenge anyway, as the chlorine issue highlights, as there is a lack of experience at the plant level and problems like that occur. Thankfully, the company has enough foreign talent in place to ensure that issues like that are dealt with quickly and effectively. It is necessary to ensure that the company has some of its top people in the country, given that it expects China to be its largest….
Abrams. S. (2012). Coke faces a huge creditability problem in China. Business Insider. Retrieved November 24, 2012 from http://articles.businessinsider.com/2012-05-02/news/31527493_1_coca-cola-coke-chlorine-levels
Coca-Cola Company. (2012). Website, various pages Retrieved November 24, 2012 from http://www.coca-colacompany.com/our-company/leading-the-industry-refreshing-the-world-responsibly
Trefis. (2012). Coca-Cola pushes into Brazil and China. Forbes. Retrieved November 24, 2012 fromhttp://www.forbes.com/sites/greatspeculations/2012/04/10/coca-cola-pours-into-brazil-and-china-pushes-pepsico-aside-in-the-u-s/
China Daily. (2007). Coca-cola aims to make China its largest market. China Daily. Retrieved November 24, 2012 from http://www.chinadaily.com.cn/bizchina/2007-08/07/content_6015222.htm
Amazon's Strategy In India
Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective, new distribution channels, and technology as core competencies have fueled an impressive growth rate in many new niches. Yet, despite many successful strategies initiatives that Amazon has developed thus far, the international sphere as a channel of expansion has produced mixed results. The case presents an overview of Amazon's efforts to enter the Indian market and the factors that are within the country and the culture that the company will have to navigate in order to overcome many challenges related to these circumstances.
For example, organized retail only represents a small portion of India's total retail market and therefore, for Amazon's strategy to work, the company will have to develop this market segment while simultaneously positioning itself at the center of this….
D'Onfro, J. (2015, February 4). The biggest mystery about Amazon's business right now. Retrieved from Business Insider: http://www.businessinsider.com/amazon-international-growth-2015-2
Reuters. (2014, June 10). Crumbling infrastructure? E-tailers like Flipkart, Amazon & eBay are widening logistics networks in India . Retrieved from The Economic Times: http://economictimes.indiatimes.com/industry/services/retail/crumbling-infrastructure-e-tailers-like-flipkart-amazon-ebay-are-widening-logistics-networks-in-india/articleshow/36320147.cms
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy….
Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .
Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at http://www.diesel.com/#/dieselinfoandpress/ .
Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at http://www.census.gov/main/www/cen2000.html .
Consumer Buying Behavior Notes. Retrieved July 8, 2007 at http://www.udel.edu/alex/chapt6.html#personal .
These new customers of the optimal industry are looking for their own long-term competitive advantage through better alignment and direction of their own resources.
Differences between competitors are significant and aligned more on quality and customization of products than on price or aggressive discounting and the use of promotions. As a result, price elasticity is a permanent factor of the market and also signals the use of more effective means of differentiation, including the delivery of exceptional levels of service and greater levels of product customization expertise.
In the optimal industry there are also an abundance of suppliers, each with highly differentiated and highly efficient supply chains of their own, all ensuring perfectly filled orders. The supply chain then is the greatest competitive differentiator of the industry from the manufacturing and fulfillment perspective.
The highly unique approach to service that is provided by suppliers also focuses on the use of advanced….
Strategic Management Health Care
I will use AIDSCAP Nepal as my organization. AIDSCAP has a mission to reduce the incidence of AIDS/HIV among Nepalese sex workers. The organization is not competitive in nature -- it is not a corporate but a not-for-profit entity. It is funded by USAID, so there might be some element of competition for funding that demand it show results for its efforts, but ultimately there is not much competitive posture for AIDSCAP at all.
Strategic thinking is essential to successful performance of any organization (Goldman, 2007), so the leaders of the organization must set a strategy that takes into account the external and internal environments. This is the case even when the organization is not engaged in active competitive, something that AIDSCAP as a not-for-profit entity does not engage in.
An adaptive strategy is defined as one that deals with the environment and its challenges by expanding the scope….
Goldman, E. (2007). Strategic thinking at the top. MIT Sloan Management Review. Retrieved November 16, 2014 from http://sloanreview.mit.edu/article/strategic-thinking-at-the-top/
Hawthorne, M. (2014). The purpose of mission and vision statements in strategic planning. Houston Chronicle. Retrieved November 16, 2014 from http://smallbusiness.chron.com/purpose-mission-vision-statements-strategic-planning-13161.html
Martin, R. (2014). Adaptive strategy is a cop-out. Harvard Business Review. Retrieved November 16, 2014 from https://hbr.org/2014/05/adaptive-strategy-is-a-cop-out
Poister, T. (no date). Strategic planning and decision making in state departments of transportation. Transportation Research Board.
From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the companies who are interested in purchasing their solutions and providing conference room pilots or demos of their software. Cincom also concentrates on creating demos that match to the needs of their customers exactly, by first evaluating the process workflows and procedures that are most in need of improvement within a customers' business. Cincom will model a customers' entire business to provide insights into how their software can streamline the overall production process.
Finally on the promotional aspect of their marketing mix for CONTOL, Cincom relies primarily on customer references and a series of videos of customers sharing how the EP system has helped to streamline their overall operations. There is also a series of brochures and data sheets, and self-running demos so….
Cincom acquires a foothold in China. (1998, July). Asia Computer Weekly,1.
Tony Baer. (2002, March). Apps vendors take sides. MSI, 20(3), 16-19.
Geert Hofstede, & Robert R. McCrae. (2004). Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross - Cultural Research, 38(1), 52-88.
Don Klaiss. (2008, May). Open source ERP. Industrial Distribution, 97(5), 20.
Geely Car Entry into AU Market
Entry Strategy to Australia's Automobile Market
Australia's automobile market is among the most developed in the world and would make an ideal market for Geely to target given the relative proximity from the company's headquarters in Hangzhou and Australia. The company moved its headquarters there in 2003 to strategically position for international exports (Jiacai, 2002). However, there are many regulations that exist in Australia that are not present in the Chinese market that Geely will have to adapt to. Australian Design Rules (ADRs) are national standards for vehicle safety, anti-theft and emissions (Department of Infrastructure and Transport, 2012). It's recommended that they pursue a low cost entrant strategy in the urban markets.
Regulations and Incentives
Australia is one of the few countries that are yet to offer incentives for efficiency in vehicles. However, they are many regulations for safety. For example, the Australian government recently passed a….
Department of Infrastructure and Transport. (2012, July 20). Third Edition Australian Design Rules. Retrieved from Australian Governement: http://www.infrastructure.gov.au/roads/motor/design/adr_online.aspx
Dowling, N. (2011, January 5). Geely MK now Australia's cheapest car. Retrieved from Cars Guide: http://www.carsguide.com.au/news-and-reviews/car-news/geelymk_australias_cheapest_car
Hammerton, R. (2011, February 8). China's Geely confirms new hatch to replace $12k MK launched just last month. Retrieved from Go Auto: http://www.goauto.com.au/mellor/mellor.nsf/story2/565BF5B198295B55CA257831001FCCE0
Hammerton, R. (2012, October 26). Lack of ESC, auto transmission skittle east coast launch for Geely's pioneering MK. Retrieved from Go Auto: http://www.goauto.com.au/mellor/mellor.nsf/story2/10051F9F0107A45BCA2577C800176A38
N.D.P.16). Indirect Investment Options The indirect investment option avails itself of two avenues: licensing agreements or branch or representative offices. "Foreign companies with patents, trademarks, or other intellectual property are…Read Full Paper ❯
maket enty stategy of cosmetics poduce SkinCeuticals on the Chinese maket. SkinCeuticals is pesented in the Company Pesentation section. The SWOT Analysis section analyzes numeous stengths, weaknesses, theats,…Read Full Paper ❯
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's…Read Full Paper ❯
Stategic Planning fo Maket Enty Baies to Enty Maket Challenges Tade Baies Standads EU Regulations Confomity Assessment Poduct Cetification Acceditation Maket Enty Stategy Selection Fanchising Joint Ventues/Licensing Licensing Agents, Distibutos and Tading Houses Agents Distibution and Sales Channels E-Commece Gemany EU Regulations Stategic Alliances, Licensing and Fanchising Joint…Read Full Paper ❯
Growth Strategy Market Entry Strategy There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a…Read Full Paper ❯
Optimal Foreign Entry Strategy for Jaypee Brothers Established in 1969, Jaypee Brothers is the largest health sciences publisher in India with offices in the United Kingdom, the United States…Read Full Paper ❯
Strategy Development A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create…Read Full Paper ❯
Company International Expansion Potential Countries for Expansion Canada United Kingdom China Country for Expansion Expansion Advice Potential Countries for Expansion In this case, we will discuss the potential for the expansion of XYZ company, based in the…Read Full Paper ❯
However, that the company is using estern management techniques bodes well for its ability to behave ethically, specifically with respect to its desire to avoid bribery and corruption.…Read Full Paper ❯
Amazon's Strategy In India Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective,…Read Full Paper ❯
Business - Advertising
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers…Read Full Paper ❯
These new customers of the optimal industry are looking for their own long-term competitive advantage through better alignment and direction of their own resources. Differences between competitors are significant…Read Full Paper ❯
Business - Management
Strategic Management Health Care I will use AIDSCAP Nepal as my organization. AIDSCAP has a mission to reduce the incidence of AIDS/HIV among Nepalese sex workers. The organization is not…Read Full Paper ❯
From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the…Read Full Paper ❯
Geely Car Entry into AU Market Entry Strategy to Australia's Automobile Market Demographic/Product Market Australia's automobile market is among the most developed in the world and would make an ideal market for…Read Full Paper ❯