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Marketing Strategies
Go to a Wal Mart or Target and find the following marketing strategies in action:
An example of how an end-cap is used to highlight a product
An end cap is a display product that is placed at the end of the aisle. An example of how an end cap can be used to highlight a product is with Coca Cola. As, this is place where they will build a creative display to capture the mood for a particular time of year (in this case it is football or Halloween). This helps Coke related products to stand out in relation to other merchandise. Once this occurs, is when consumers will choose the Coca Cola that is on display at the end of the aisle. ("End Cap," 2011)
An example of a product/service that might be targeted at a specific ethnic population
A good example of product that might be targeted to an ethnic population is Mexican food. As, those stores with high amounts of Latinos will carry more of the kinds of spices and foods that this group consumes. This helps to increase sales among this demographic of consumers and it is improving the brand image of the location.
3. A product that is targeted at lower or lower-middle class consumers
A product that is targeted at the lower income consumers is Sunnyside orange juices. As, this is on sale for: $1.00 (at...
A product that is targeted at upper-middle or lower-upper class consumers
A piece of merchandise that is targeted towards upper middle class consumers is: with Wal Mart selling Eternity for Men. This is because; they found that in many high end retailers such as Macy's demand for this product was strong. The fact that they are selling this item is an indication that they are reaching out to this group of consumers.
5. An example of demographic segmentation (Age, etc.)
Another example of demographic segmentation can be seen in the women's clothing department of Wal Mart. As, they have the different style categorized between: children, teens and the 20 something crowd. These different elements are important, because they are showing how Wal Mart is targeting this demographic of consumers (based upon the clothing, styles and the look of the display inside the store).
6. A product that is targeted at the Baby Boomers
A product that is directly targeted at the Baby Boomers is: the discounts of over the counter medication, vitamins and supplements. As, this group of the population is increasingly using more of these kinds of products. To help stimulate demand; the company will…
Bibliography
End Cap. (2011). Merriam Webster. Retrieved from: http://www.merriam-webster.com/dictionary/endcap
Cherry, K. (2011). Maslow's Hierarchy of Needs. About. Retrieved from: http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm
Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Walmart's SWOT Analysis Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart Wal-Mart is the world's leading corporation in the retail industry. It operates in 27 countries of the world with 69 well-recognized brands. With this huge scale of operations and vast business network, Wal-Mart serves a large number of customers with numerous product categories in its retail stores, departmental stores, and
Wal-Mart Key Issues/Problem Statement: How can Wal-Mart's low cost strategy remain competitive? Root Cause(s): Wal-Mart targets low-income consumers. When forced to raise the price of essentials like food, sales go down. Sales are also down at the end of the month when consumers are running low on their funds and waiting for their paychecks. Wal-Mart will continue to pursue a cost leadership strategy. Advantages/Disadvantages: Advantages include the fact that there are many price-sensitive consumers
Corporate Mission As the largest mass merchandiser in the world, Wal-Mart's work in supply chain execution, research, and policies defines best practices for the broader high volume retailing industry worldwide. Wal-Mart is comprised of three operating segments including the Wal-Mart stores, Sam's Club and the International Stores. The typical Wal-Mart discount store as 50 departments or more and a few are offering groceries in addition to apparel, fabrics, stationery and books,
The quest for cheaper prices is pushing manufacturing jobs offshore and affecting the jobs of Americans. This is the trade off involved in globalization. Bibliography 1) Wal-Mart, 'About Us', retrieved Oct 15th 2010, from, http://walmartstores.com/AboutUs/ 2) Suzanne Kapner, (2009), 'Changing of the Guard at Wal-Mart', retrievd Oct 15th 2010, from, http://money.cnn.com/2009/02/17/news/companies/kapner_scott.fortune/index.htm 3) Michael Barbaro, (Mar 2006), 'Wal-Mart shows a Similar Side to Sears', New York Times, retrieved Oct 15th 2010, from, http://www.nytimes.com/2006/03/31/business/media/31adco.html?_r=2 4) Michael
Wal-Mart's Competitive Advantage 2003 Wal-Mart stores are the largest retailer of discounted products across the globe with numerous superstores primarily in small towns throughout the United States. It consists of discount stores, supercenters, and neighborhood markets. About 75% of its stores are in the U.S. And due to awakening of globalization; Wal-Mart is also expanding in global markets. (Wal- Mart annual report, 2003) Nature of competitive strategy According to Daniel MillSap,(2009), every business
Wal-Mart Nation The dream of Sam Walton was a simple one: "Give people high value, low prices and a warm welcome" (Walton, 2003). At an early age, he was working hard delivering what the customer needed and wanted at a reasonable price - newspapers and selling milk from the cow (Huey, 1998). The development of Wal-Mart, KMart, and Target has brought about a retail business that is highly competitive within the