The price will not be extremely low, but based on the competitor rates and what the market is willing to pay due to pricing trends for of competitors in the same location. This way the pricing will accurately reflect the cost that the market will bear for that specific location vs. charging the same rate at each location. This will be a way to ensure there is no loss of potential revenue, due to pricing too low for the market based on standard rates at Wpro Headquarters. The advertising promoted will be focused on meeting IMC standards of quality, reliability and customer satisfaction.
Product
The Wpro product offerings include three basic levels of service.
Wpro Premium
Offers truly the best amounts for connectivity rates on the Wataniya network.
Any unused time is carried to the subsequent month's service.
There will be access to additional services, not offered under other service levels.
Wpro Control
This service level includes local rate plus additional services such as reimbursement of a month's fee (for a limited time) when calls exceed allotted minutes.
The saver plan is designed as the package that pays before the service is used throughout the month or after. Costs can be saved by evaluating business use by site and then coordinating usage needs and requirements. This plan has built in flexibility so that workers have some flexibility if they wish to contract for personal usage hours.
Wpro Saver
This is a plan is a pay as you go plan that allows the customer to control their usage.
The employee can get additional minutes through assigned debit business card or they can also enter a corporate code held by the business owners for the site.
Employees enjoy a very low rate for using Wpro services. A 50% discount is offered to all employees of 30 days or more.
The costs can be controlled due to the limitations set by the business owner in accordance with their employee use requirements.
If access charges are owed, then the plan automatically transfers back to prepaid service.
The targeted market segment for Wpro is poised to take advantage of existing institutions that require network services. By competing with the existing providers in the...
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