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Evaluating Twitter as a Communications, Collaboration
And Teaching Tool
The ability to quickly connect, collaborate and learn from others is one of the most valuable aspects of social media today. The reliance on social media strategies by companies to connect with their prospects and customers continues to show exceptional value for customer relationship management and customer support as well (Bernoff, Li, 2008). Of the many social networks gaining continued acceptance and use, Twitter is unique in that is has just 140 characters, complimented with the ability to attach location data, pictures, even videos.
Why Twitter Matters
As Charlene Li and Josh Bernoff often said in their best-selling book Groundswell and in their co-authored article on the MIT eview (Bernoff, Li, 2008), Twitter has redefined the concept of communication, collaboration and is serving as a foundation for making learning more interactive and less pedantic. From personal observation it is clear…
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Lowe, B., & Laffey, D. (2011). Is twitter for the birds?: Using twitter to enhance student learning marketing course. Journal of Marketing Education, 33(2), 183.
Rinaldo, S.B., Tapp, S., & Laverie, D.A. (2011). Learning by tweeting: Using twitter as a pedagogical tool. Journal of Marketing Education, 33(2), 193.
Twitter, if anything, prevents information overload to its users, giving them a limit to the information posted, but at the same time (and ideally), succinctly capturing the thoughts of the user for that particular time. "What are you doing?" is just a catalyst, a platform from which users can take on to 'launch' and begin their throught process, and come up with an interesting, informative, and/or thought-provoking tweet.
Twitter and tweeting in today's media culture provides an alternative to users who are either tired or cannot pay attention to numerous and lengthy information posted online. At the same time, it provides convenience to users as they can still share their thoughts to other people without requiring them to come up with a lengthy composition (as in the case of blogs in Multiply or detailed profiles in Friendster). Moreover, the lack of other graphics apart from the Update section and tweets…
Twitter, official web site. www.twitter.com.
The breach itself remains mysterious and there are not any definitive theories that have approached a complete breakdown of how this breach occurred. Ngak (2013) proposed that "A hacking group going by the name of the Syrian Electric Army has claimed that they are responsible for the breaches. Typically, the hackers spread political messages and misinformation."
No real concrete data has been gathered about this group and has not been confirmed as well. Either way, he blames Twitter and its password systems for many of these hacking problems. He continued "Twitter's lack of two-step authentication. Verified accounts -- those belonging to famous people or organizations to which Twitter adds a check mark because of the volume of parody accounts -- are particularly in need of this. As we saw from Tuesday's event, just one tweet can affect global financial markets."
Most importantly, the question remains how did this happen? The…
Greenfield, R. (2013). Look What the Hacked AP Tweet About White House Bombs Did to the Market. Atlantic Wire, 23, Apr 2013. Retrieved from http://www.theatlanticwire.com/technology/2013/04/hacked-ap-tweet-white-house-bombs-stock-market/64492/
BloombergNews (2013).How did AP's Twitter Account get Hacked? Bloomberg News, 24 April 2013. Retrieved from http://www.tampabay.com/news/nation/how-did-aps-twitter-account-get-hacked/2117089
Ngak, C. (2013). Security pro-on Twitter hacks: No patch for human error. CBS News 24 Apr 2013. Retrieved from http://www.cbsnews.com/8301-205_162-57581160/security-pro-on-twitter-hacks-no-patch-for-human-error/
Twitter on Sports Journalism
The efficiencies of social media have all but replaced the need for beat reporting as digital mediums continue to change the way information is disseminated and received. Pint-sized computers and handheld smart phones have made it easy to bypass conventional media outlets to break news and professional athletes, teams and sports organizations have all followed suit, posting their own messages on Twitter to mixed reviews. But are countless hours spent online contributing to the demise of traditional reporting? Is the lack of connectedness leading to journalistic failure when the need is less about accountability and more about being the first to break a story? Has the modern sports journalist simply been replaced by 140 characters? These are all valid questions when considering the impact that Twitter has had on sports journalism. Fans of old-fashioned journalism are certain to suggest that Twitter cannot replace the comprehensive coverage…
Bradley, Michael. "Twitter's Influence on Sports Journalism Contradicts Argument Social
Media 'Erodes' Modern Language." National Sports Journalism Center. 11 Nov. 2011. Web. 2 Dec. 2011.
Goodman, Eric. "Tweet! Tweet! Sports Journalism has Changed." Courtside Post. 5 Jan.
2010. Web. 2 Dec. 2011.
1. PESTEL Analysis
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world leaders utilize social media platforms to address their followers, the most notable being U.S. President Donald Trump who tweets regularly to announce global interactions with other political leaders. They also have high interactions and reach with the global community: U.S President Donald Trump had 30.13 million twitter followers as at May 2017 and former U.S. President Barack Obama had 103 million followers as at June 2018 (C-142)
1.1.3. Depending on the political climate in various countries, governments may censor content and access to social media platforms.
1.2.1. Generated revenues through advertising, data licensing and other products. products. In 2017, total revenue generated was $2,443, 299, 000 (C-142)
1.2.2. Fluctuating exchange rates and inflation rates can affect overall profit-margins. (C-147)…
Academic Writing and Critical Thinking
The issue this paper will be discussing is the new attributes of information and, particularly, of the way the information moves around from individual to individual. It will look at different perspectives and different practical situation to argue that communication and information exchange is nowadays different. It will also seek to understand in more details the factors that have led to all these informational changes and how communication flows influenced by information technology are affected by particular elements.
One of the observations about recent events was that information moves much quicker with the use of information technology and of instruments such as Twitter. The Egyptian Revolution of 2011 is one of the most used examples to show that people were able to gather quicker in a certain place and that they shared information more efficiently.
Kavanaugh et al. (2012) use innovation diffusion theory to analyze…
Kavanaugh, A., Sheetz, S.D., Hassan, R., Yang, S., Elmongui, H.G., Fox, E.A., ... Shoemaker, D.J. (2012). Between a rock and a cell phone: communication and information technology use during the 2011 Egyptian uprising (pdf). In L. Rothkrantz, J. Ristvej & Z. Franco (eds.), Proceedings of the 9th International ISCRAM Conference, Vancouver, Canada.
Semaan, B, Mark, G., & Al-Ani, B. (2010). Developing Information Technologies for Citizens Experiencing Disruption: The role of trust and context (pdf). In S. French, B. Tomaszewski & C. Zobel (eds.), Proceedings of the 7th International ISCRAM Conference, Seattle, USA.
Starbird, K. & Palen, L. (2012) (How) will the revolution be retweeted? Information diffusion and the 2011 Egyptian Uprising (pdf). Proceedings of Conference on Computer Supported Cooperative Work 2012. Seattle, Washington, USA.
Thomson, R., Ito, N., Suda, H. Lin, F., Liu, Y., Hayasaka, R., ... Wang, Z. (2012). Trusting Tweets: The Fukushima disaster and information source credibility on Twitter (pdf http://www.moodle.org/0.7569221326908067
Report to the CEO
1.2 Can the company raise capital?
Twitter has the ability to raise capital. It is rapidly growing, has strong cash inflows, and a healthy balance sheet. This gives Twitter the flexibility to raise debt capital, because its liquidity will attract investors, and furthermore Twitter’s increasing financial stability reflects a maturing business that implies long term cash flow stability.
Bond investors tend to also look at the debt-to-equity ratio, as a high debt-to-equity ratio is typically associated with a company that would be higher risk. Twitter’s long term debt-to-equity is declining, largely because its profitability, and reductions in R&D spend are putting Twitter in a position of growing equity more quickly than it is growing debt. The company’s total liabilities are increasing, but long-term debt is not increasingly in any significant way. Equity is increasing significantly, and that is why the long-term debt to equity ratio is…
Jack Dorsey Bio
When it comes to the biggest minds and performers in the technical and social media sectors over the last twenty to thirty years, there are a few companies that comes to mind. They include Amazon, Google and Facebook, just to name a few. There are some big names behind each of those firms ... names like Zuckerberg and Bezos. However, there is another company and associated name that people should come to know very well and that is Jack Dorsey, the man behind the emergence and current dominance of Twitter. Dorsey is a billionaire who came from much more meager roots in St. Louis, Missouri. He proved his prodigy status very early on and has not stopped since then. In terms of his overall innovations and body of work, he is right up there with Elon Musk in some ways. While Dorsey may not get all of…
Biography. (2016). Jack Dorsey Biography. Biography.com. Retrieved 22 February 2016, from http://www.biography.com/people/jack-dorsey-578280
Dwilson, S. (2015). Jack Dorsey: 5 Fast Facts You Need to Know. Heavy.com. Retrieved 22 February 2016, from http://heavy.com/tech/2015/09/jack-dorsey-twitter-ceo-founder-interim-square-status-girlfriend-kate-greer-wife-children-biz-stone-net-worth/
Social Networking and SaaS
Twitter did figure out how to produce revenue & #8230; give people a reason to come to their site and charge revenue of advertisers for 'Promoted Trends.' What's new with what Tweeter is doing to create revenue and can it be a method of revenue creation your group's eCommerce company could use?
Common to many social networking sites, Twitter initially struggled to define what its business model would be over the long-term. Having to triangulate between privacy, security, personal preferences on the one hand and the need for continually providing an open architecture for developers while ensuring an excellent user experience challenged Twitter's senior management initially (Laudon, Traver, 2011). The initial efforts at creating an advertising platform failed as Twitter violated one of these three areas of their business model. Initial efforts at sponsored Tweets were at times done in a surreptitious and often shielded strategy,…
Barnes, S.J. & Bohringer, M. 2011, "Modeling use Continuance Behavior in Microblogging Services: the Case of Twitter," The Journal of Computer Information Systems, vol. 51, no. 4, pp. 1-10.
BWM's Price Sculptures campaign for Kmart," 2012, B & T. Weekly,, pp. 44.
Bentley, R. 2008, Call in the SaaS, Sutton, United Kingdom, Sutton.
Corbett, S. 2009, "SaaS answers technology SOS," Chartered Accountants Journal of New Zealand, vol. 88, no. 8, pp. 29.
Media Artifact in American Culture
Twitter: An Arising Media Artifact in American Culture
In the course of an average year in viewing mainstream American culture, an innumerable amount of fads come and go, gaining their respective fifteen minutes of fame on the stage that is set by the American media industry. After spending what is often a brief time in the spotlight, these media trends tend to fade out nearly as abruptly as they blossomed. The capacity of a media artifact to truly transform American culture is far less likely than the capacity for that artifact to become a blip on the radar screen.
However, there are a select few instances of media artifacts extending far beyond the generally-allotted fifteen minutes of fame and moving into the realm of game-changing cultural phenomena. Such an instance can be seen in the creation of the social networking site, Twitter, which has quickly…
Bormann, E. (1996). Symbolic convergence theory and communication in group decision making. SAGE, 21.1: pp. 81-113. Web. Retrieved from: ProQuest Database.
Case, C. And King, D. (2011). Twitter usage in the Fortune 50: a marketing opportunity.
Journal of Marketing Development and Competitiveness. 5.3: pp. 94-104. Web. Retrieved from: ProQuest Database.
Cluskey, B., Elbeck, M., Hill, K. And Strupeck, D. (2011). How students learn: improving teaching techniques for business discipline courses. Journal of Instructional Pedagogies, 6.1: pp. 1-11. Web. Retrieved from: ProQuest Database.
TITTER'S 2013 INITIAL PUBLIC OFFERING
Launched in 2006 with headquarters in San Francisco, Twitter (hereinafter alternately "the company") leveraged its increasingly popular social media platform into an impressively successful initial public offering (IPO) in 2013 that generated enormous attention from investors and media alike as well as $1.8 billion in capital through the planned sales of 70 million shares of stock for the company based on a closing stock price of $44.90 a share (Henry and Rosenthal 2014). To determine how the company generated so much attention as well as billions of dollars in capital through its IPO, this paper reviews the relevant literature to provide an overview of Twitter and the industry in which it competes, a discussion concerning important financial and other facts about the company based on its Security and Exchange Commission (SEC) filings, and an analysis concerning how successful the IPO was in raising capital for…
Curtis, Sophie. (2013, November 7). "Twitter IPO: How It Happened." The Telegraph. Web.
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J. and Seymour, T. (2011). "The history of social media and its impact on business." Journal of Applied Management and Entrepreneurship 16(3): 79-83. Print.
Henry, Theresa and Rosenthal, David A. (2014, September). "Socially Awkward: Social Media Companies' Nonfinancial Metrics Can Send a Mixed Message." Journal of Accountancy 218(3): 52-59. Print.
Hughes, Alan. (2014, June). "What to Look for in an IPO: Earnings, Cash Flow, and Revenue Growth Are Most Important." Black Enterprise 44(10); 30.
SOCIAL NETWOKING & CYBE SECUITY BEST PACTICES
Social Networking and Cyber Security Best Practices
Process of setting up a Twitter account
I went to Twitter's website, which is www.twitter.com. The free site does not require any payment or subscription fee for one to set up an account.
I clicked on the icon "Sign Up for Twitter" I found this option on a yellow button at the extreme bottom right side of the screen.
I provided the necessary information about myself like my full names, my email address. I chose my username within an icon that had a number of conditions. Such conditions included the username should have characters that are less than 15. It should be easy to consider but hard to deduce, and that it had to be within the characters of my knowledge. An issue came up where I had to decide whether I would always be signed…
Kelsey, T. (2010). Social networking spaces: From Facebook to Twitter and everything in between: a step-by-step introduction to social networks for beginners and everyone else. New York: Apress.
A SWOT analysis is an effective way to look at an organization, and understand its position in the marketplace. The ose Bowl has a very strong brand on which to draw, built up over 100 years of tradition. The game is instantly recognizable even to casual sports fans. The game itself occupies prime television real estate, further enhancing brand visibility. The ose Parade is an ancillary event that is also quite famous, again serving to build the brand. Further, the game is contested between the top team in the Pac-12 and the top team in the Big Ten, which means that the game is usually going to be entertaining, with very good teams involved.
There are a few weaknesses, however, for the ose Bowl. The first issue is that with the institution of the national championship game, the ose Bowl will not have a conference champion should that…
ESPN. (2014). Research: Sports landscapes: College football. ESPN. Retrieved April 19, 2014 from http://espn.go.com/mediakit/research/sports_landscapes/college_football.html
Thompson, D. (2014). Which sports have the whitest/richest/oldest fans? The Atlantic. Retrieved April 19, 2014 from http://www.theatlantic.com/business/archive/2014/02/which-sports-have-the-whitest-richest-oldest-fans/283626/
scholars and agree that social networks (Twitter, Facebook, etc.) are good for democracy. One academic who argues that social media will not aid democratic movements is Evgeny Morozov, whose book, The New Delusion: The Dark Side of Internet Freedom points to reasons why dictators in some countries will control the Internet.
There are many reasons mentioned in this article as to why the Internet will not be free from censorship -- cannot be free from censorship -- and why governments are eager to have people believe they have privacy when in fact their communications and tweets and posts are not private. Some of what is presented in the article can be proved or will be played out in reality as time goes on. For example, "Various new sophisticated techniques for data mining" are helping unscrupulous government leaders spy on political opponents; this is one way governments can foil organizers of…
During this time, film became a striking new media that represented both technological advancement and artistic expression. Film and motion pictures were in fact one of the most important technological and cultural developments in 1920s Germany. In addition to film, revolutions in the transportation and communications industries were sweeping across Europe. The advancement in automobile technology encouraged the planning and development of some of Germany's first major urban and suburban freeways.
Berlin was a socially liberal city during the early 1920s, sharing much in common with other European capitals like Paris in the tolerance for sexual expression and homosexuality. Women's suffrage and feminism were also major issues of social justice, as were labor rights. Germans during the 1920s also cultivated a fascination with the occult. Esoteric symbolism made its way into the arts as an embrace of alternative spirituality. Unfortunately, Hitler and the Nazi party distorted occult symbolism and esotericism.
Tweeet Pie: the 'twecipe' book of 140-character recipes
Social Media Marketing has now become one essential ingredient of every business on fire, planning to serve community in most delicious way possible. Seemingly every big or small business can multiply its repute and sales drastically by employing social media techniques. Like the one brilliant step taken by UK cooker brand Belling, eager to reposition its name by grabbing attention of folks socializing on Twitter who love to cook and share their fun and interest with others worldwide.
The campaign was not just all about bringing in recipes of mouth watering treats in a short recipe book bearing the name of 'tweet pie', but its outstanding aspect was to limit the length of every recipe to 140 characters. This was the most engaging feature for twitter fans and audiences (Cooking up the twecipe book, 2011)
People were requested to tweet…
Cooking up the twecipe book. 2011. Retrieved March 9, 2012, from Brand e-biz: http://brand-e.biz/cooking-up-the-twecipe-book_14254.html
David Von Drehle. 2009. Can Attack Dogs Be Rehabilitated? Retrieved March 13, 2012, from Time Magazine: http://www.time.com/time/magazine/article/0,9171,1942950,00.html
Harrison, K. 2010. Setting goals and objectives makes your PR planning more effective. Retrieved March 13, 2012, from Cutting Edge PR: http://www.cuttingedgepr.com/articles/prplans_set_goals.asp
Independent, I. 2011. Tweet Pie: the 'twecipe' book of 140-character recipes. Retrieved March 9, 2012, from Belfasttelegraph Woman: http://www.belfasttelegraph.co.uk/woman/recipes/tweet-pie-the-twecipe-book-of-140character-recipes-16032211.html
technology such as the internet has a negative impact on the news industry and how it is going down. This paper goes on to consider the how modern technology has effected the news industry and in what way and what is being said about this decline on the news by journalists, news companies by examining extant literature on journalists and how they are working with new technology, blogging, twitter and such kinds of technology. The advantages and disadvantages of using such technologies are also explored. The paper also explores how the news industry makes money from technology as well as how the technology might make them bankrupt. Their opinions are sort in this paper. Statistics on the decline of the news industry are also presented as well as the possible long-term effects of technology adoption on the news industry are also explored.
This paper is written within the context…
Berte, Katrien, DeBens, Elsa, "Newspapers go for advertising: challenges and opportunities in a changing media environment," Journalism Studies, Vol. 9 No.5, pp.692-704.2008
Bird, S.Elizabeth "The future of journalism in the digital environment," Journalism, Vol. 10 No.3, pp.293-5.June 2009
Currah, Andrew "What's happening to our news. An investigation into the likely impact of the digital revolution on the economics of news publishing in the UK," RISJ/Joseph Rowntree Reform Trust Report, Reuters Institute of Journalism, University of Oxford, Oxford, 1 Jan 2009
Deuze, Mark and Bruns, Axel and Neuberger, Christoph "Preparing for an age of participatory news," Journalism Practice, Vol. 1 No.3, pp.322-38. 19 Sep 2007
Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website http://www.southwest.com/. Using this method, customers have access to offers that are only available on the web.
Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.
Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of…
American Airways. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Airways
American Eagle Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Eagle%20Airlines
Continental Airlines. Facebook page. Accessed June 11, 2010 from
"Color has taken possession of me; no longer do I have to chase after it, I know that it has hold of me forever. That is the significance of this blessed moment. Color and I are one," Klee said (cited by Pioch). ith this revelation and the expressionist approach Klee learned under Blue Rider tutelage, Klee developed his signature style. After the First orld ar, both Klee and his friend and fellow expressionist Kandinsky taught at the Bauhaus School in Berlin. Klee taught at the Bauhaus School from 1921-1931. After that, Klee taught in Dusseldorf but was persecuted by the Nazis because of his work (Pioch). He moved back to Switzerland in 1933 and died there in 1940 from a disease called scleroderma.
The Bauhaus School represented a conceptual shift in art, as it celebrated design and craftsmanship as well as philosophical themes. The impact of Bauhaus on the history…
Bauhaus-Arhiv Museum of Design. "Paul Klee's Elemental Design Theory 1921-1931." Retrieved April 28, 2009 from http://www.bauhaus.de/english/bauhaus1919/unterricht/unterricht_klee.htm
"Klee-Twittering Machine." Retrieved April 28, 2009 from http://www.csulb.edu/~karenk/20thcwebsite/438final/ah438fin-Info.00033.html
Pioch, Nicolas. "Klee, Paul." WebMuseum, Paris. Retrieved April 28, 2009 from http://www.ibiblio.org/wm/paint/auth/klee/
Social Media Strategy Memo
Internal Memo on the Value of Social Media
Using Social Media to Listen and Connect With Customers
The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.
Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers
Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site…
Personal Social Media Audit
Most used websites
Time of the day using a specific website
The usage of social media depends on the personal interests and priorities. There are various websites, blogs, content communities, and gaming zones categorized as internet-based social media. The users of social media often do not realize their patterns and number of hours spent in using social media. In order to understand the usage information a seven days diary was maintained. The analysis of diary entries provided an in-depth understanding of the situation. The reflection of observations, assessment of the findings and active experimentation is presented below.
Social media comprises of electronic tools, applications, websites, and various community-based blogs that attract the users. The users also utilize their email and contact numbers to share their profile information with contacts. It is also a medium that has…
Kaplan, AM&Haenlein, M2010, Users of the world, unite! The challenges and opportunities of Social Media, Business horizons, Vol. 53, No. 1, pp. 59-68.
Bosch Company and Social Media
The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many of my friends don't watch TV, don't read magazines or newspapers, and get most of their news from Twitter and Facebook. So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012). The Bosch Company appears to have an acute understanding of this and has worked hard to create a truly…
Barbara, J. (2012, November 11). Is Social Media Bad For Business? Retrieved from Forbes.com: http://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/
Bosch.com. (2004). Basic principles of social responsibility at Bosch. Retrieved from Bosch.com: http://www.bosch.com/media/com/sustainability/archive_1/issues/corporate_leadership/Basic_principles_of_social_responsibilities.pdf
Bosch.com. (2012, May 22). Sustainable use of rain forests. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/current/news/2012/regenwald_nachhaltig_nutzen.html
Bosch.com. (n.d.). Energy-efficient products. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/issues/products_customers/energieeffizienz/energyefficientproducts.php
That is primarily because "tweets" may be answered immediately upon receipt or not, depending on the circumstances of the message recipient. Needless to say, there are countless imaginable situations where phone calls between individuals and (especially) among larger groups such as classes would be impractical for which "tweets" fill the role perfectly (Welch & Welch).
The range of possible administrative and educational applications in the university setting is very broad; it includes many of the informational functions of the Internet without the same investment of attention as traditional Internet communications. Facebook and is also potentially extremely useful in many of the same ways and provides a trade-off of greatly increased full-function Internet capabilities at the expense of the immobility of desktop computers, the inconvenience of relying on a laptop being perpetually available, or the difficulties (and expense) of prolonged Internet use of cell phone devices for those applications.
Johnson, S. "How Twitter Will Change the Way We Live (in 140 characters or less),"
Time; Vol. 173, No. 23 (June 15, 2009): 32-37.
Welch, J., and Welch, S. "Why We Tweet." Business Week; June 15, 2009: 76.
Today the outbound telephone marketing industry has given political campaigns the ability to reach out to a large group of targeted voters in a quick and quiet way, just below the radar. This notion went way beyond the small volunteer call centers that have existed for over forty years. It was essential for the technology to be in place and widely utilized. Political campaigns could not have put into production a complete industry of dissimilar companies, large and small, with many thousands of telephones in call centers. This was a revolution as one could target using any criteria from gender, age, vote propensity, income, level of education, to presence of children. One could shape the message even within a single calling agenda, so that they may be calling all women, but the script may be different for younger women in comparison to older women. And maybe most importantly, one can…
Bimber, B., and Davis, R. 2003. Campaigning Online: TheInternet in U.S. Elections, New
York: Oxford University Press.
Cornfield, M. 2005. Commentary on the Impact of the Internet onthe 2004 Election,
Washington, DC: Pew Internet and American Life Project, March 3.
Diesel Social Media
Diesel is a clothing designer and retailer based in Italy. The company is privately-owned. Diesel is a design house with an emphasis on casual clothing, aimed at younger consumers. The company also runs its own retail shops, in dozens of countries around the world. Diesel operates exclusively in the clothing business, and with their emphasis on consumers in their 20s and maybe 30s, Diesel has emphasized social media in recent years as a means of reaching their target market. The company has five social media platforms in addition to their website -- Facebook, Twitter, YouTube, Instagram and Pinterest. This paper will examine Diesel's social media presence to analyze its potential effectiveness.
The Diesel brand was formed with the company in 1978. The brand has distinguished itself with Italian styling, American marketing and an emphasis on the younger consumer (Surendar & oy, 2010). The brand image…
Surendar, T. & Roy, S. (2010). Diesel founder Renzo Russo knows what matters in fashion. Forbes India. Retrieved October 24, 2013 from http://forbesindia.com/article/cross-border/diesel-founder-renzo-rosso-knows-what-matters-in-fashion/14622/0?id=14622&pg=0
Certainly, pedagogy may be an issue. Whatever the case, human anxiety is a critical issue in the employment of Web 2.0 technology in nursing education. In an article in Nursing Education Perspectives, the issue is raised as to whether social media such as Twitter could bridge the gap. It appears that Twitter may provide a social media that ties classes together and builds classroom comradery and community in the online classroom. Faculty interviewed in the article have reported success in this area. They report that the ability to send an unshared message to the instructor was helpful and may help reduce student anxiety (Skiba, 2008, 110-111).
It appears to this author that Twitter has tremendous potential, not just in the area of class community building and reduction of student anxiety, but also in developing and adapting the tool because of the handy diagnostic tools available to analyze bands of tweets…
Skiba, D.J. (2008). Nursing education 2.0: Twitter & tweets. Nursing Education Perspectives, 29(2),
Sun, P.C., Tsai, R.J., Finger, G., Deschenes, Y.Y., & Yeh, D. (2008). What drives a successful e-
learning? An empirical investigation of the critical factors influencing learner satisfaction.
93). The threats and risks of social media abuse and use must be minimized by the policy. The social media policy must be specific to the culture and facility of the organization. In order to limit the personal use of social-media networks, a sound social-networking policy is required to be established by firms.
More than five hundred million users have access to Facebook since it graduated from its college roots. Whereas, connecting job seekers and employers to each other was the purpose of LinkedIn, but now it has more than seventy five million members, its scope has got broadened. On Twitter, tweeting is the main thing to do by everybody. More than twenty five percent of employees were revealed to change the settings of their computers in their workplace circumventing the policies of employee communication, in accordance to a recent Cisco study (Lyncheski & Et.al, 2010, pp. 32).
Alternative or Opposing Views
Opportunities for success are continuously out-looked by firms in the current economic environment. To promote their firms and to reach customers, the social media networking is considered as beneficial by many of the organizations. In accordance to a survey, out of ten financial executive three of them consider that inappropriate use of social media sites can enhance the customer service of the organization. The benefits of online marketing are realized by an increasing number of executive in order to maintain a competitive position in the market.
A value in use of social media sites, like, Twitter and Facebook, by employees is driven by most of the executives for purposes of the business for connecting with the target audiences and providing them services or for promoting a product (CPA Practice Management Forum 7.1, 2011, pp. 15). To quickly address the service issues and to communicate with the customers directly,
super bowl commercials that came out this year and how they targeted different genders. It discusses the role of social media like twitter and websites in speaking out against these ads and criticizing them. The paper lays emphasis on how many companies target certain genders or stereotypes and eventually go on to incur a lot of damage due to the inappropriate advertisements.
The Go daddy commercial was yet another sexist addition to the super bowl line of commercials. Even though the add did manage to get the domain name a lot of business the next day, over all the company incurred a loss of more than seven million dollars for making the commercial (Grinberg, 2013) Surely enough, everyone is used to seeing the sexist commercials every now and then. Sexism and objectifying women has long been used as a media tactic. Apart from objectifying women, gender stereotyping and allotting certain…
Grinberg, Emanuella. "Sexist Super Bowl Ads? #Notbuyingit, Some Say." 2013. Web. 20 Feb 2013. .
Jenkins, Henry. Spreadable Media. New York: NEW YORK UNIVERSITY PRESS, 2013. Print.
London, Bianca. "Harrods Forced To Apologise And Remove 'Non Gender-Neutral' Books After Twitter Users Scorn Luxury Department Store." Mail Online. 8th February. 2013. Web. 20th January 2013. [ Http://Www.Dailymail.Co.Uk/Femail/Article-2275678/Harrods-Forced-Apologise-Remove-Non-Gender-Neutral-Books-Twitter-Users-Blast-Luxury-Department-Store.Html#Ixzz2kky20s7d ].
Turkish Youth Protests
"The rise of a global youth culture in recent decades suggests greater convergence of the experiences of young people in global cities. In Turkey, mass-based youth subcultures with links to the diaspora are emerging, paralleling the fragmentation of Turkish society…Turkish youth are torn between hopes of constructing a more participatory public sphere and disillusionment with the nation-state as the embodiment of modernity…" (Neyzi, 2001, 412).
At no time in the recent past has the world been able to see the raging protests of Turkish youth like what has been viewed over the past few days and weeks. However, many citizens with television sets in Turkey did not see the mass demonstrations by youthful protesters in Istanbul because journalists were afraid to show the live clashes with police on television. According to journalist Barak Ravid, "…many Turkish television channels hesitated to report on the protests for many long…
Arvizu. S. (2009). Creating alternative visions of Arab society: emerging youth publics in Cairo.
Media Culture Society, Vol. 31, 385-408.
Darici, Haydar. (2011). Politics of privacy: forced migration and the spatial struggle of the Kurdish youth. Journal of Balkan and Near Eastern Studies, 13(4), 457-474.
Giroux, H.A. (2011). Fighting for the Future: American Youth and the Global Struggle for Democracy. Cultural Studies -- Critical Methodologies, 11(4), 328-340.
Business Use of Social Media
Social Media Marketing
Social media refers to the countless Internet-based sites and tools that facilitate and promote social interaction and networking through digitized means (Bulik, 2008). Social media marketing includes sites such as Facebook, Twitter, and YouTube, and should always be included in an organization's business plan in some capacity. Each platform leverages the power of the Internet to facilitate social interaction and allow people to keep up-to-date with hundreds of others instantaneously (Fredericks, 2012). Social media as a marketing genre has the power to bridge distances and communication obstacles in a highly personalized and direct way.
It is estimated that 75% of the global consumers who use the web regularly visit social media websites (Libert, 2011). Visitors are reported as spending anywhere from 3 to 6.5 hours a day on sites such as Facebook. Subscriptions for social media sites are growing by leaps and…
Bulik, B. (2008). Wait…Isn't This the Same as Social Networks?. Advertising Age, 79(11), 47.
Fredericks, R. (2012). We Facebook. Do You?. Journal of Housing & Community Development, 69(4), 20-21.
Libert, B. (2011). Go Beyond Facebook and Twitter. CRM Magazine, 15(2), 19-24.
McCafferty, D. (2011). Brave, New Social World. Communications of the ACM, 54(7), 19-21. doi:10.1145/1965724.1965732.
An Examination of the Purpose and Utilization of Social Networking Websites
Alexander Graham Bell's invention of the telephone in the late 1800s revolutionized civilization.
t was not until 100 years later, in the late 1970s, that another such discovery was made. This latter discovery was that of the nternet. Many argue, furthermore, that the discovery of the nternet involves an even greater advancement in human history than Bell's telephone, for nothing has touched so many, so quickly, and so deeply as the advent of the nternet, and with it, within a relatively short time, the culmination of social networking in a variety of websites, utilize worldwide. This paper will offer a quick examination of how such websites, including Facebook, MySpace, Twitter and Linkedn, have been utilized by individuals in the last decade to promote both personal and work-related interests.
People utilize social networking sites for many reasons but,…
It is thus difficult to single out the purpose for which a social networking site is being utilized. Though one can generalize, with different world events and a constant evolution of these sites, their purpose is constantly changing, and often times it includes the connection of more and more individuals worldwide, which is a phenomenon to be embraced.
Bellis, M. (2011). "The Invention of the Telephone." About.com Retrieved December 24, 2011, from .
"LinkedIn: The World's Largest Professional Network." (2011). LinkedIn.com. Retrieved December 24, 2011, from .
social media strategies for business through the works of published commentators on the phenomenon (Mendelson, Haydon) and through two case studies, one a New York publishing house (Saint Martin's Press) and the other a South Carolina-based jewelry design firm (eece Blaire). The paper argues that social media strategy for business is dependent to some extent on building a social media presence independent of the business (or at least independent of an instant monetizing strategy) as a way of building the face of the brand, and also with an awareness that the different social media platforms reach different audiences, so therefore a unified strategy will not ultimately work.
Social media is, in terms of the business world, an extremely new phenomenon. Of the big six social media platforms that exist in 2014 -- Facebook, Twitter, Tumblr, YouTube, Instagram and LinkedIn -- only one (LinkedIn) actually existed as a public Internet platform…
Blaire, K. (2014, April 9). Email interview with W. Todd.
Bosman, J. (2013, November 6). A fisherman in New York's sea of faces: Humans of New York by Brandon Stanton. The New York Times. Accessed 12 April 2014 at: http://www.nytimes.com/2013/11/07/business/media/humans-of-new-york-by-brandon-stanton.html
Coffey, M. (2013, October 25). Humans of New York storms bestseller list. Publisher's Weekly. Accessed 12 April 2014 at: http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/59713-this-week-s-bestsellers-october-28-2013.html
Haydon, J. (2013). Facebook marketing for dummies. Hoboken: Wiley.
emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like…
Bayer, D.L. (2012). Employers are not friends with Facebook: How the NLRB is protecting employees' social media activity. Brooklyn Journal of Corporate,
Financial & Commercial Law, 7(1), 169-194.
Five forces analysis. (2014). Construction Industry Profile: Asia-Pacific, 11-16.
IBT. (2014, April 28). Mark Zuckerberg Dead? Facebook Creator Death Hoax Says he
Goods Ideas: Platforms and Conclusion
The Internet is similar to a coral reef in that both are platforms that provide enormous opportunities for the emergence, growth, and development of other ideas or life-forms. Coral reefs are very dense and diversely populated ecosystems that are entirely dependent on the platform of the coral skeletons that make up the physical structure of the reef, just as the internet has become richly and very diversely populated with different ideas, applications, and capabilities all of which are dependent on the communication capabilities and certain fundamental Internet protocols that allow this information to be created and shared. Both the Internet and coral reefs are also, interestingly, built on other platforms -- computer networks and volcanic islands, respectively -- demonstrating the "stacked" nature of many platforms and platform systems that exist in both the natural and man-made worlds.
McAslan's architectural projects build on their…
Technology in Education
Assessing Three Emerging Technologies' Contribution to Learning
There are a myriad of new technologies emerging that have the potential to completely re-order and increase the level of learning effectiveness and performance of students. With so many new technologies emerging as diverse as mobile-based learning systems on smartphones to the ability to tailor online learning systems and complete networks, the opportunities for educators to innovate has never been more full of potential. What unifies the highest performing technologies in the area of learner involvement and performance are those that allow for students to define the pace, depth and repetition possible for a given subject. All of these technologies share a common characteristic of being able to align and support learner's specific goals and objectives, creating a highly effective educational scaffolding platform in the process (Najjar, 2008). The best technologies can be quickly tailored to each individual student's needs,…
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Custin, R., & Barkacs, L. (2010). Developing sustainable learning communities through blogging. Journal of Instructional Pedagogies, 4, 1-8.
Downes, S. (2004). Educational blogging. EDUCAUSE Review, 39(5), 14-26.
Fontana, A. (2011). Making an app. EDUCAUSE Review, 46(6), 108.
Bon Secours Project
I n 1824, in Paris, amidst the devastation following the French Revolution, a group of 12 women came together to form the congregation of the Sisters of Bon Secours, French for "Good Help" and the Sisters' purpose was to nurse the sick and dying in their homes (Bon Secours, N.d.). The group later arrived in the United States towards the end of the nineteenth century and has been operating there ever since. The organization has grown to include many locations in several states on the East Coast. The organization still operates with their Catholic heritage in mind and much of the cares provided in these organizations are charity cases. The organization consists of a staff of over 21,000 and well over 60 facilities in six states. The current business model is a regional model. The organization has significant access to resources and there should be no issues…
Bon Secours. (2012). 2011 Annual Report. Retrieved from Bon Secours: http://www.bshsi.com/assets/hso/BSHSI_Annual_Report-2011FINAL.pdf
Bon Secours. (2013). Locations. Retrieved from Careers at Bon Secours: http://careers.bonsecours.com/locations.html
Bon Secours. (N.d.). About us. Retrieved from Bon Secours Health Systems: http://richmond.bonsecours.com/about-us-about-bon-secours.html
Eoyang, O. (2001). Facilitating Organizational Change: Lessons from Complexity Science. Jossey-Bass.
Hewlett-Packard (HP) is an electronic devices company that focuses on computers, printing, servers, storage and IT management solutions. Personal systems are around 29% of the total business, printing is 21%, the enterprise group 25% and enterprise services are 20%, with the remaining 5% coming from software and financial services. William Hewlett and David Packard founded a partnership in 1939 and the modern HP was incorporated in 1947. The company has transitioned between many businesses since that point in time. It was rumored a few years ago that HP was going to exit the personal computer business, but those rumors proved false (Loftus, 2011).
Evaluation of Global Presence and Accommodation
Social media are used for both marketing and public relations by HP. The company is active across multiple social media platforms, and generally uses them to address customer concerns, and to promote the company's various products and initiatives. The company uses…
2013 Hewlett Packard Annual Report. Retrieved April 21, 2014 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjE4NDA1fENoaWxkSUQ9LTF8VHlwZT0z&t=1
Autonomy.com (2014). HP Media Aggregation Service. Hewlett-Packard. Retrieved April 21, 2014 from http://www.autonomy.com/products/media-aggregation-service
HP. (2013). HP connects customers to the enterprise through seamless integration of social media. HP.com. Retrieved April 21, 2014 from http://www8.hp.com/us/en/hp-news/press-release.html?id=1497456
Kelly, N. (2013). HP empowers social care in customer-manned forums. Social Media Explorer. Retrieved April 21, 2014 from http://www.socialmediaexplorer.com/social-media-marketing/hp-empowers-social-care-in-customer-manned-forums/
Symbolic interactionism is the theory suggesting human beings are best understood in "interactive relation to their environment," (University of Twente, 2014). The three core principles of symbolic interactionism including meaning, language, and thought. Meaning refers to the fact that people ascribe meaning to their relationships, institutions, and other social structures. This meaning is what guides human emotion and cognition. Language is the symbolic type of human communication. Like meaning, language also impacts human emotional and cognitive states. Thus, the third component of symbolic interactionism is thought. How a person perceives, judges, and interacts with the world is covered by symbolic interactionism. Symbolic interactionism also suggests that the self is a mirror for others, and vice-versa in what is known as the "looking glass self," ("The Symbolic Interactionist Perspective," n.d.). Symbolic interactionism is an ideal sociological lens through which to understand how social media has transformed the nature of human…
Fernback, J. (2007). Beyond the diluted community concept. New Media and Society 9(1), 49-69.
Satell, G. (2014). If you doubt that social media has changed the world, take a look at Ukraine. Forbes. Retrieved online: http://www.forbes.com/sites/gregsatell/2014/01/18/if-you-doubt-that-social-media-has-changed-the-world-take-a-look-at-ukraine/
"The Symbolic Interactionist Perspective," (n.d.). Retrieved online: https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/sociology-1/the-theoretical-perspectives-in-sociology-24/the-symbolic-interactionist-perspective-157-3185/
University of Twente (2014). Symbolic interactionism.
The Role of Interactive Social Media in Corporate Social Responsibility Communications
One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature ways for consumers to directly respond to Web-based content in the form of feedback, comments, testimonials, reviews or other online exchanges (Chao & Parker, 2014). The overarching focus of the proposed study concerns the role of interactive social media in corporate social responsibility (CSR) communications. This specific focus has assumed new importance and relevance as growing numbers of…
Results for data analysis should be presented in a way that they can be easily readable and will make sense and also be attractive. Charts and tables present a visual way of looking at the data for ease of interpretations. It is also the best way of presenting the data to others as people do not like reading lots of numbers or they may not remember the figures as easily as they would for the graphs or tables.
Once the data has been analyzed and presented using charts or tables it will be distributed to the relevant people. The internet is the best tool for disseminating the data this is due to its prevalence ad ease of accessibility from many kinds of devices and snot just computers. With the use of social media it will be much easier to disseminate the information to more people than possible if one was…
The use of the word MY also suggests that the speaker feels a sense of possession towards the assistant, thus the assistant's departure is seen as a loss of control, not merely a setback to the project as he says.
7. it's an animal urge, Puff. it's nothing to be ashamed of (65)
The word Puff suggests an animal, even if Puff is not an animal -- Puff is being assured that acting like an animal is natural, and not worthy of shame, despite Puff's feelings to the contrary and the ambiguous quality of Puff's name.
8. Remember, when in doubt: don't ever do what you really want to do (69)
This statement goes against the assurances of the naturalness of human behavior and impulses -- go against one's human or animal nature, it suggests, and repress and resist gut instincts. Instead, follow societal dictates and one's own superego.
Internet Technology, Marketing, And Security
easons why social media marketing has become exceedingly popular among businesses of all sizes
Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).
Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…
Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.
Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.
Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.
Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.
Harry, B., Sturges, K.M., & Klinger, J.K. (2005). Mapping the process: An exemplar of process and challenge in grounded theory analysis. Educational Researcher, 34(2), 3-13.
Read the article listed above and provide your impressions. In one page, summarize the authors' experiences in conducting a grounded theory study in an educational setting. What were some of the challenges they faced? What are your thoughts in general on conducting qualitative research in the field of education?
Grounded theory is generation of a hypothesis (or assumption) that proceeds from observation and rich qualitative study. The authors wanted to show that qualitative study in general and grounded theory approach in particular could be used in conjunction with the subject of education.
The purpose of the study was (a) to investigate whether and, if so, how, the processes used to identify, assess, and place students in high-incidence special education programs contribute to the overrepresentation phenomenon;…
Lester, S (nd) An introduction to phenomenological research http://www.sld.demon.co.uk/resmethy.pdf
MacArthur, G.S. (2007). Best practices in writing instruction. New York: Guilford Press.
Stanley, L & Wise, S (1993) Breaking Out Again: Feminist Ontology and Epistemology London, Routledge
Student Searches, Free Speech & Expression, and Privacy in the Wired Age
Student searches and in-school discipline for off-campus conduct
Free Speech and Expression on and off campus
Privacy in the wired age on and off campus. (Facebook, twitter, myspace, blogs, cellphones)
What are a students' constitutional rights when it comes to searches and seizures, on and off campus discipline, free speech, expression, and privacy in the wired age when on and off campus? How are students protected by the United States Constitution and Bill of Rights when it pertains to the three items listed above?
Students are often subject to rules and regulations that are associated with school codes of conduct and those rules and regulations are sometimes not reflective of constitutional rights to free speech and free action inside the laws. These long list of potential violations are printed by institutions and are made available to students, in…
In short students and especially minor students and their parents should make themselves aware of the codes of conduct the student is expected to uphold and live within those guidelines even if they feel the guidelines are overreaching as students have little recourse because even most public institutions such as public schools are still considered voluntary and enrollment in them requires certain standards to be upheld. This is not to say it is likely that all new students will read and memorize a code of conduct but they must beware that violations especially that hurt others will not likely be tolerated. It is not likely that the constitutional protection of students will be expanded, rather to the contrary laws that protect others from immoral, unethical and/or illegal or harmful behaviors in a public forum such as the internet, across email, and cell phones will likely be expanded. It also must be made clear that the intent to harm another does not have to be present for that harm to be done or for the individual(s) responsible to be held accountable for it. In other words consider yourself under public scrutiny when you are enrolled in any institution and act accordingly, upholding the law and the moral and ethical standards associated with your role as a student.
Wheeler, T. (2011). Facebook Fatalities: Students, Social Networking, and the First Amendment. Pace Law Review, 31(1), 182-227. Retrieved from EBSCOhost.
Williamson, L. (2009). Private Rants Become Public When Aired Online. InsideCounsel, 20(211), 67-68. Retrieved from EBSCOhost.
When it comes to creating a digital marketing plan a considerable amount of time and effort is required for it to be a success. There are various techniques which can be used to achieve this.one of the best ways to do this is by using the SOSTC analysis. The paper will be on the analysis for the commercial opportunity presented by the website for Sheringham town. This will be done using the SOSTC analysis. The SOSTC analysis entails six basic elements namely; Situation analysis, Objectives, Strategy, Tactics, ction and Control.
Before embarking on a decision on where one wants to go they must first establish and fully understand where they are. common barrier to success when it comes to marketing is the facts that people fail to understand where they are and who else is with them. The situation analysis aspect of SOSTC enables business people to…
A control is necessary so as to do an action performance measurement according to the objectives that have been set. This should include the evaluation of the number of people who visit the website whether new or existing clients. The commercial visibility of the website should also be examined. This involves looking at the amount of profit the website has brought and is continuing to bring since its inception.it is also important to ensure that people who visit the website visit it again and again. This can be monitored through the sign up option so as to establish those who visit the website on a regular basis.it should also be established how many people actually visit the town as a result of the website. This can be achieved through ensuring that those who got information of the town from the website and end up visiting are registered online.
social media and increasing access to virtual reality altering or social interactions and expectations? If so, how? If not, then why not?
Just as the internet forever changed how we communicate and how we get out information, social media also has had a profound impact on the way in which we engage socially with one another. For example, Facebook has created an online community of individuals who are able to share pictures, their thoughts, current news and their hopes, fears and joys. With social media were are more in touch and have the power to remain more up-to-date with one another than ever before. However, just because social media provides us with this extreme power and opportunity, doesn't mean that we have to engage in it. Furthermore, just because social media does offer this extreme opportunity to connect and remain in touch, doesn't mean that this particular power of capability…
Jones, H. (2013). Social Media's Affect on Human Interaction. Retrieved from Hastac.org: https://www.hastac.org/blogs/haley117/2013/06/07/social-medias-affect-human-interaction
Kaseteler, J. (2010, May). How Social Media is Influencing Your Behavior. Retrieved from searchengineland.com: http://searchengineland.com/how-social-media-is-influencing-your-behavior-40615
McDaniel, J. (2013, November 20). Social media impacts happiness, research says. Retrieved from tuftsdaily.com: http://www.tuftsdaily.com/features/social-media-impacts-happiness-research-says-1.2848020#.UyxiU_ldVIE
Turgeon, J. (2011, August). How Facebook And Social Media Affect The Minds Of Generation Next. Retrieved from huffingtonpost.com: http://www.huffingtonpost.com/2011/08/09/how-facebook-and-social-m_n_921905.html#s324841title=Narcissism
1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube?
It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can use Pinterest and Instagram to promote their products visually on these platforms. The company can use visual platforms to ensure their imagery and logos are consistent with their brand image and identity. Twitter and Facebook use visual and video data, too, but also offer opportunities for verbal discourse. Companies can use these sites to reach…
A one stop destination is understood as a store that offers a complete range of complementary products. As an example, supermarkets are one stop stores as they allow their customers to purchase everything from food and detergents to power tools and clothes. Within the cosmetics industry, a one stop destination store would be one in which the customer can find anything for personal care, including deodorants, lipsticks, waxing products and so on. The http://www.ulta.co.uk / website is one which can be considered a one stop destination store and can as such offer benchmarking opportunities in the analysis of the bobbiebrown.co.uk website. As the bobbiebrown.co.uk website only sells makeup products, skincare items, fragrances and tools and accessories, it cannot be considered a one stop destination.
8 -- E-mail newsletter -- customers are presented with the ability of leaving their email address with the company and receiving notifications of new products, offers…
Baker, R, 2009, 9 Ways to Communicate a Rock-Solid Identity, WebSite Marketing Plan, http://www.websitemarketingplan.com/online/Branding.htm last accessed on May 11, 2010
Millis, J.E., Law, R., 2005, Handbook of Consumer Behavior, Tourism and the Internet, Routledge, ISBN 078902599X
Waddell, R., 2006, Major Merch Move, Billboard Magazine, Vol. 118, No. 29
Wang, L., Chen, K., Ong, Y.S., 2005, Advances in Natural Computation: First International Conference, Birkhauser, ISBN 3540283250
The first segment is represented by other teenagers. They are most likely to want to buy products that have a social impact, such as t-shirts or mugs with photos of teenager activities. At the same time, they are also the greatest consumers of Internet products, so disseminating the product in an online environment, not only through Snappysnaps, but also through its own website.
The only potentially negative aspect of this fact is the idea that this category of consumers does not have a discretionary income, but is rather constrained by what money their parents are offering them. Another potentially negative element to be considered is the fact that the product competes with other teenage products with social impact.
A distinct other group of consumers are the teenagers' parents, from two different perspectives. First, they are likely to encourage an activity for the teenagers such as this business is. Second, they…
Most well-known was obert Scoble of Microsoft.
With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of epresentative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).
Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.
Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in…
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed March 14, 2009)
Robert Boeri. (2007, December). Content 2.0 Converges. EContent, 30(10), 22.
Retrieved March 21, 2009, from ABI/INFORM Global database. (Document ID: 1394701741).
Eric Bonabeau. (2009). Decisions 2.0: the Power of Collective Intelligence. MIT Sloan Management Review, 50(2), 45-52. Retrieved March 20, 2009, from ABI/INFORM Global database. (Document ID: 1625861001).
Social Media and Barthes Cultural Myths
Social Media and Barthes' Cultural Myths
hile social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic…
Barthes, R. (1972). Mythologies. (A. Lavers, Trans.). New York: Noonday Press. (Original work published 1957).
Kujath, C. (2011). Facebook and MySpace: Complement or Substitute for Face-to-Face
Interaction? Cyberpsychology, Behavior, and Social Networking, 14(1-2), 75-78
Orr, E., Sisic, M., Ross, C., Simmering, M, Arsenault, J., Orr, R. (2009). The Influence of Shyness on the Use of Facebook in an Undergraduate Sample. CyberPsychology & Behavior, 12(3), 337-340
Given the fact that recruitment online has only been in existence for under three decades, this fact shows how pervasive and effective the nternet is as a recruiting platform. The most critical point however is that the most valuable and most likely successful candidates for new positions are continually striving to learn more about their industries, and how to excel in their careers. As a result, the more professional affiliations a firm has and the reputation of the hiring firm all play a vital part in attracting high quality candidates for hire. How the nternet assists with this process is that it provides firms with the opportunity to vary their approaches of communicating positions, how the positions are conveyed, in what context, while also underscoring the value of the firm's brand and its reputation in the market. Many of these factors are intangible and defy quantification in Web analytics, yet…
In conclusion, these four factors need to be well orchestrated and aligned to a common objective if Internet-based recruitment strategies are going to succeed. Seeing managerial and professional talent as a very vital customer segment is key; it is that perspective of service to a customer that needs to pervade Internet-based recruiting if it is to successful. Underscoring all of these strategies with analytics further quantifies and provides hard evidence of their value.
Examine the reasons why a business may want to use social networking sites such as Facebook, Twitter, LinkedIn and Myspace in the recruitment process.
Social networks have been developed based on the main design criteria and objectives of Web 2.0 in mind, including ensuring high user participation, interactivity of applications and user experiences, and a high degree of authenticity and transparency (Bernoff, Li, 2008). By their very nature, social networks bring a high degree of collaboration and communication into relationships, whether they are between two friends or between people and brands or companies they admire and like to follow. For the human resources professional, social networks are the future of recruiting, especially for
Business -- Information Systems
Author's note with contact information and more details on collegiate affiliation, etc.
This paper is a reflection of the experience of interfacing with internet browsers. Reflecting upon this experience in the information or digital age is a worthwhile activity. How consumers interface with software is an intriguing issue from an economic perspective, from a business perspective, and from a consumer perspective. We are in the age of the peer-review. If a website or a browser is arduous or unpleasant to interact with, those details will travel around the world via the internet with great acceleration. Thus it is important for software to function efficiently, have pleasing aesthetics, and be simple to maneuver. How a browser is organized, the kind of experience the user has with the browser and the website, is important and crucial in the information age. If a browser is not a…
Mobile Computing and Social Networks
There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.
Effectiveness and efficiency mobile-based applications
Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…
B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press
Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.
Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.
Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (ndrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with…
As a first step in creating this online community, Fearless needs to sponsor more contests for customers, where the winner gets a free year's supply of all the Fearless Chocolate they want (limit of 250 lbs.) and a free trip to Berkeley, California to see the manufacturing of chocolate. Berkeley is just across from San Francisco, so giving a free week in that city would be a very big motivator for people to produce entries. This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (Andrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with the grand prize being a trip to San Francisco and Berkeley, in addition to a year's supply of chocolate, will generate tens of thousands of entries, create a very strong dialogue between the company and its customers.
Pinterest is one of the most rapidly-growing social networking sites for sharing images, and is being used widely by consumer brands to further engage with prospects and customers. Fearless is a natural fit for Pinterest, and needs to also sponsor a recipe contest on this site, where customers are asked to provide pictures and recipe instructions of what they make from the company's chocolates. The first prize could also be a trip to an Francisco and tour of the factory, in addition to attendance at a local cooing school in the city, which is known for its excellence in culinary arts. This would again bring the voice of the customer directly into the social media efforts, initiate and sustain very strong level of communication with them and best of all, bring visual imagery showing customers' commitment to the brand. What Fearless needs to do is create a very strong connection with customers where their stories come out in social media, and the majority of traffic on social media is about them. Fearless will succeed by making customers the rock stars of their social media efforts.
In terms of Facebook, the company continues to rely on this social network for promoting advertising and engaging in limited conversations with customers. What' needed on Facebook is a much more interactive approach to communicating with and connecting with customers. The company recently hosted a
Employee Privacy Torts
History of Employee Privacy
Changing Trends of Employee Privacy
Impact of Innovative Technology on Employee Privacy
ole of Social Media towards Employee Privacy
Impact of Changing Community/Society on Employee Privacy
Adaptation to the new Environment pertaining to Employee Privacy
Employee Monitoring and Surveillance
Laws and Employer Policies for Text Messaging and Social Media
Electronic Communication Privacy Act
Monitoring of Employee Conversations over Telephone & Email
ecommendations for creating Effective Policies
Future Implications of Employee Privacy
As years have passed and the human race has penetrated into the epoch of twenty first century, the technological advancements have conquered almost every facet of human life, especially the workplace. The widespread platform of the internet has become the integral part of a person's life, in the same manner as businesses are employing technological advancements to perform numerous activities like internet infrastructure, maintenance of computers and so on. It means that…
Baker, D., Buoni, N., Fee, M. & Vitale, C. (2011). Social Networking and Its Effects on Companies and Their Employees. Retrieved from: http://www.neumann.edu/academics/divisions/business/journal/Review2011/SocialNetworking.pdf
Bergh, N.V.D. (2000). Emerging Trends for Eaps in the 21st Century. Haworth Press, Incorporated.
Campbell, D. (2007). The Internet 2007: Laws and Regulatory Regimes. USA: Lulu.com.
Cate, F.H. (1997). Privacy in the Information Age. USA: Brookings Institution Press.
esearch shows that Social media is playing a huge part when it comes to the health care industry. One study done by DC and Interactive Group shows that beyond 90% of individuals from the ages 18-24 mentioned they would rely on health data discovered on social media channels. The study showed that one in two adults utilize their smart phone to find health information. Even patients are going to the internet to converse about the care they are getting: 50% of individuals mentioned they would share negative or positive situations of a medical facility or hospital, and 52% made the point they would not waver to post comments about a nurse, doctor, or healthcare supplier on social media (iberio, 2013).
Monitoring Patient Vital Signs via Mobile Computing vs. In-Patient Visits
The Internet is exceptional for the reason that it provides the chance to the public and healthcare professionals…
Freeman, K. (2012, May 23). How Social Media, Mobile Are Playing a Bigger Part in Healthcare. Retrieved from http://mashable.com/2012/12/18/social-media-mobile-healthcare/
Riberio, A.M. (2013, August 7). Wireless Monitoring of Patients Vital Signs. Retrieved from http://cdn.intechopen.com/pdfs/31522/InTech Wireless_monitoring_of_patient_s_vital_signs.pdf
VanVactor, J.D. (2011). Strategic health care logistics planning in emergency management. Disaster Prevention and Management,, 21(3), 299-309.
American Political Behavior
New Technology and ealignment
POL 370 American Political Behavior: New Technology and ealignment
Module 6/Discussion 1 -- New Technology and ealignment
What role will technology, including social networking, play in fostering a realignment of the electorate?
The coming of the new millennium, has introduced a significant change, which has affected political scenes significantly. Modern technology today is key in all aspects of human interaction. To the same extent is the connection in politics. The rise of social applications of networking like Twitter is key in passing messages from one person to another. Hence, it is critical to note that many political people influence citizens and communicate easily to their supporters and fans through these sites. In the same way, they increase their votes and win the confidence of many people by quickly responding to their requests and challenges. Consequently, is the effect in the realignment of the…
Putnam, R.D. (2000) Bowling alone: The collapse and revival of American community. New York, NY: Simon & Schuster. (ISBN 0-7432-0304-6)
Wattenberg, M.P. (2008) Is voting for young people? New York, NY: Pearson Longman. (ISBN 10: 0-205-51807-9, ISBN 13: 978-0-205-51807-4)
Winograd, M. & M.D. (2009) Millennial makeover: MySpace, YouTube and the future of American politics. New Brunswick, NJ: Rutgers Press. (ISBN 978-0-8135-4504-2)
Zeleny, J. (2012, August 1). The Electoral Map: Pennsylvania Now Leaning Democratic. The New York times. Retrieved August 7, 2012, from http://thecaucus.blogs.nytimes.com/2012/08/01/the-electoral-map-pennsylvania-now-leaning-democratic/
Facebook and Presidential Elections
In a recent article for The Christian Science Monitor, writer Gloria Goodale called President Obama "the undeniable king of digital outreach" in the 2008 election (Goodale n.pag.). No candidate before him had had access to the kind of technology available to Mr. Obama and none of his contemporaries made use of the new social media quite like he did. His campaign's use of Facebook separated candidate Obama from the pack during the primaries, although both Mr. Obama and Republican rival John McCain used Facebook during the presidential race. Social media changed the face of the 2008 election and ensured its role on the political scene of the future.
Because Facebook is still relatively new and has only been available during one presidential campaign, little research has been done on its efficacy. Data from Pew Internet reveal that sixty-five percent of social network site (SNS)…
Goodale, Gloria. "New social media and the 2012 election: Waaaaay beyond Facebook 2008."
The Christian Science Monitor 20 April 2011: n. page. Web. 1 Oct 2011.
Joseph, Linda C. "Campaign 2008." MultiMedia & [email protected] 15.5 (2008): 17-20. Web.
1 Oct 2011.
Admissibility of Evidence at Trial
If the goal for a trial is the search for justice, why should there be rules that limit a juror's ability to render a verdict only to that information gathered in compliance with the Constitution and approved by the judge?
Part of the search for justice is making sure that the evidence admitted at trial satisfies the constitutional criteria distinguishing admissible evidence from inadmissible evidence. In large part, the rules of evidence in a criminal trial are expressly designed to protect the constitutional rights of persons suspected of criminal activity by the police. If there were no such rules, it would be difficult if not impossible to control the ways that police secured evidence on the street. In fact, prior to the modern era of American criminal justice, police routinely arrested suspects without probable cause, deprived them of counsel, food, water, and bathroom facilities, and…
Schmalleger, F. (2010). Criminal Justice Today: An Introductory Text for the 21st
Century. New Jersey: Prentice Hall.
Zalman, M. (2008). Criminal Procedure: Constitution and Society. New Jersey: Prentice