Twitter Essays (Examples)

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About My Own Social Media Marketing Campaign Plan

Words: 2849 Length: 10 Pages Document Type: Essay Paper #: 56272091

Social Media Marketing

Importance of Social Media Marketing

Social Media Marketing is now considered as one of the most important function of any business. Large companies and programs focus on improving their function of marketing on social sites and blogs like Face book, Twitter, Pinterest and so on. Since, there are examples of many big and small businesses that made huge benefits via social media marketing. Coca-Cola has about 35,000,000 fans and this number increases by 9,000 on average a day. Disney and Starbucks have also made great progress but they still need to make efforts to reach up to the level of Coca-Cola.

When developing a social media marketing strategy, a company first has to choose suitable sites for the business since all of the social sites do not work out. Therefore, the marketing team has to make an analysis and then devise a suitable plan. Once the sites…… [Read More]

Bibliography

Hitz. (2011, October 13). Brands on Social Media. Retrieved August 26, 2012, from socialwoot.com: http://socialwoot.com/social-media/starbucks-social-media-marketing.html/attachment/untitled-5

Julmos. (2012, March 30). Starbucks - My Starbucks Idea. Retrieved August 25, 2012, from jmoslow.wordpress.com: http://jmoslow.wordpress.com/2012/03/30/starbucks-my-starbucks-idea/

Makker, S. (2012, June 6). Foursquare and Starbucks Get in on Virtual Charity. Retrieved August 25, 2012, from article-3.com: http://www.article-3.com/foursquare-and-starbucks-get-in-on-virtual-charity-97564

Poston, L. (n.d.). How to Use Social Media Metrics To Increase Your Business. Retrieved from dummies.com:  http://www.dummies.com/how-to/content/how-to-use-social-media-metrics-to-increase-your-b.html
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PR Class Tweeet Pie The 'Twecipe' Book

Words: 2118 Length: 7 Pages Document Type: Essay Paper #: 3491116

P class

Tweeet Pie: the 'twecipe' book of 140-character recipes

Social Media Marketing has now become one essential ingredient of every business on fire, planning to serve community in most delicious way possible. Seemingly every big or small business can multiply its repute and sales drastically by employing social media techniques. Like the one brilliant step taken by UK cooker brand Belling, eager to reposition its name by grabbing attention of folks socializing on Twitter who love to cook and share their fun and interest with others worldwide.

The campaign was not just all about bringing in recipes of mouth watering treats in a short recipe book bearing the name of 'tweet pie', but its outstanding aspect was to limit the length of every recipe to 140 characters. This was the most engaging feature for twitter fans and audiences (Cooking up the twecipe book, 2011)

People were requested to tweet…… [Read More]

References

Cooking up the twecipe book. 2011. Retrieved March 9, 2012, from Brand e-biz: http://brand-e.biz/cooking-up-the-twecipe-book_14254.html

David Von Drehle. 2009. Can Attack Dogs Be Rehabilitated? Retrieved March 13, 2012, from Time Magazine: http://www.time.com/time/magazine/article/0,9171,1942950,00.html

Harrison, K. 2010. Setting goals and objectives makes your PR planning more effective. Retrieved March 13, 2012, from Cutting Edge PR:  http://www.cuttingedgepr.com/articles/prplans_set_goals.asp 

Independent, I. 2011. Tweet Pie: the 'twecipe' book of 140-character recipes. Retrieved March 9, 2012, from Belfasttelegraph Woman: http://www.belfasttelegraph.co.uk/woman/recipes/tweet-pie-the-twecipe-book-of-140character-recipes-16032211.html
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Technology Such as the Internet Has a

Words: 1908 Length: 6 Pages Document Type: Essay Paper #: 84212275

technology such as the internet has a negative impact on the news industry and how it is going down. This paper goes on to consider the how modern technology has effected the news industry and in what way and what is being said about this decline on the news by journalists, news companies by examining extant literature on journalists and how they are working with new technology, blogging, twitter and such kinds of technology. The advantages and disadvantages of using such technologies are also explored. The paper also explores how the news industry makes money from technology as well as how the technology might make them bankrupt. Their opinions are sort in this paper. Statistics on the decline of the news industry are also presented as well as the possible long-term effects of technology adoption on the news industry are also explored.

Context

This paper is written within the context…… [Read More]

Works Cited

Berte, Katrien, DeBens, Elsa, "Newspapers go for advertising: challenges and opportunities in a changing media environment," Journalism Studies, Vol. 9 No.5, pp.692-704.2008

Bird, S.Elizabeth "The future of journalism in the digital environment," Journalism, Vol. 10 No.3, pp.293-5.June 2009

Currah, Andrew "What's happening to our news. An investigation into the likely impact of the digital revolution on the economics of news publishing in the UK," RISJ/Joseph Rowntree Reform Trust Report, Reuters Institute of Journalism, University of Oxford, Oxford, 1 Jan 2009

Deuze, Mark and Bruns, Axel and Neuberger, Christoph "Preparing for an age of participatory news," Journalism Practice, Vol. 1 No.3, pp.322-38. 19 Sep 2007
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Southwest Airlines Social Media Using

Words: 3506 Length: 10 Pages Document Type: Essay Paper #: 92272980

Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website http://www.southwest.com/. Using this method, customers have access to offers that are only available on the web.

Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.

Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of…… [Read More]

References

American Airways. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Airways

American Eagle Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Eagle%20Airlines

Continental Airlines. Facebook page. Accessed June 11, 2010 from http://www.facebook.com/pages/Continental-Airlines/106091956088622?v=desc&ref=ts

Continental Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=Continental%20Airlines
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Paul Klee's Painting Style Reflects

Words: 916 Length: 3 Pages Document Type: Essay Paper #: 30609950

"Color has taken possession of me; no longer do I have to chase after it, I know that it has hold of me forever. That is the significance of this blessed moment. Color and I are one," Klee said (cited by Pioch). ith this revelation and the expressionist approach Klee learned under Blue Rider tutelage, Klee developed his signature style. After the First orld ar, both Klee and his friend and fellow expressionist Kandinsky taught at the Bauhaus School in Berlin. Klee taught at the Bauhaus School from 1921-1931. After that, Klee taught in Dusseldorf but was persecuted by the Nazis because of his work (Pioch). He moved back to Switzerland in 1933 and died there in 1940 from a disease called scleroderma.

The Bauhaus School represented a conceptual shift in art, as it celebrated design and craftsmanship as well as philosophical themes. The impact of Bauhaus on the history…… [Read More]

Works Cited

Bauhaus-Arhiv Museum of Design. "Paul Klee's Elemental Design Theory 1921-1931." Retrieved April 28, 2009 from http://www.bauhaus.de/english/bauhaus1919/unterricht/unterricht_klee.htm

"Klee-Twittering Machine." Retrieved April 28, 2009 from http://www.csulb.edu/~karenk/20thcwebsite/438final/ah438fin-Info.00033.html

Pioch, Nicolas. "Klee, Paul." WebMuseum, Paris. Retrieved April 28, 2009 from  http://www.ibiblio.org/wm/paint/auth/klee/
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Using Social Media in Business

Words: 665 Length: 2 Pages Document Type: Essay Paper #: 88225838

Social Media Strategy Memo

Internal Memo on the Value of Social Media

VP, Marketing

Using Social Media to Listen and Connect With Customers

The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.

Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers

Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site…… [Read More]

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Marketing in 2012 Demands a Rapid Pace of Change Which Impacts Considerably on Business Practice

Words: 2818 Length: 9 Pages Document Type: Essay Paper #: 94023063

Wal-Mart Changes in Business Practices

Marketing in 2012 Demands a apid Pace of Change Affecting Business Practice

Over the years, there has been a change in the way organizations market their products across the globe. These changes are influenced by the dynamic nature of customers as well as changes in consumer behavior. It is pertinent to note that the introduction of social transparency has promoted the aspect of customer service in e-marketing. The social media is now considered an instrumental aspect of the marketing of any organization. This study will elaborate the significance of social media to Wal-Mart's marketing strategy. Through social media, customers become the influencers regarding the product consumption and purchase decisions across the market. Additionally, multiple aspects of an organization can be incorporated. These include advertising, public relations, marketing, customer service, as well as e-commerce. Social media website form multidimensional platform for different client engagements.

This study…… [Read More]

References

Christian, E.B. (2011). Rock Brands: Selling Sound In A Media Saturated Culture. Lanham [Md.: Lexington Books.

Clow, K.E. (2012). Cases in Marketing Management. Los Angeles: SAGE.

Mainwaring, S. (2011). We First: How Brands And Consumers Use Social Media To Build A Better World. New York: Palgrave Macmillan.

Mullins, J.W., & Walker, O.C. (2010). Marketing Management: A Strategic Decision-Making Approach (8th ed.). New York: McGraw-Hill.
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Through New Media

Words: 2584 Length: 10 Pages Document Type: Essay Paper #: 81568828

New Media

This work will propose three potential issues or challenges to address and will identify two potential social media communication tools and describe what could be done to solve each issue using these two tools. According to Graham, (nd) Social media includes social networking platforms including Facebook and Flickr but social media can also be such as "bulletin boards, podcasts, blogs, wikis, etc." (Graham, nd) In fact, social media is "anything where users can participate, create, and share content." (Graham, nd)

Issue to e Solved

The issue chosen to be addressed in this work in writing is the issue of government failure to adhere to constitutional values in governance in the U.S. House, U.S. Congress, Legislature, and Senate and throughout the country various State and County Courts. This is an issue that is worthy of being addressed since enactment of the Patriot and Patriot II Acts have served to…… [Read More]

Bibliography

Content Marketing Playbook: 42 Ways to Connect with Customers. Junta 42. Retrieved from: http://info.awarenessnetworks.com/rs/awarenessnetworks/images/Content-Marketing-Playbook-junta42-Awareness.pdf

Graham, Paula (nd) Web 2.0 and Why? Creative Commons. Retrieved from:  http://fossbox.org.uk/blog/wp-content/uploads/2010/03/1-what-why-how.pdf 

O'Reilly, Tim O. (2005) Design Patterns and Business Models for the Next Generation of Software. 30 Sept 2005. What is Web 2.0. Retrieved from: http://oreilly.com/web2/archive/what-is-web-20.html

Cormode, G. And Krishnamurthy. B. (2008) Key differences Between Web 1.0 and Web 2.0. 13 Feb 2008. Retrieved from: http://www2.research.att.com/~bala/papers/web1v2.pdf
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Personal Social Media Audit Reflective Observation Abstract

Words: 1844 Length: 6 Pages Document Type: Essay Paper #: 84392281

Personal Social Media Audit

Reflective observation

Abstract conceptualization

Most used websites

Device used

Time of the day using a specific website

Active experimentation

The usage of social media depends on the personal interests and priorities. There are various websites, blogs, content communities, and gaming zones categorized as internet-based social media. The users of social media often do not realize their patterns and number of hours spent in using social media. In order to understand the usage information a seven days diary was maintained. The analysis of diary entries provided an in-depth understanding of the situation. The reflection of observations, assessment of the findings and active experimentation is presented below.

Reflective observation:

Social media comprises of electronic tools, applications, websites, and various community-based blogs that attract the users. The users also utilize their email and contact numbers to share their profile information with contacts. It is also a medium that has…… [Read More]

Bibliography:

Kaplan, AM&Haenlein, M2010, Users of the world, unite! The challenges and opportunities of Social Media, Business horizons, Vol. 53, No. 1, pp. 59-68.
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Bosch Company and Social Media the Bosch

Words: 3060 Length: 10 Pages Document Type: Essay Paper #: 74612535

Bosch Company and Social Media

The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many of my friends don't watch TV, don't read magazines or newspapers, and get most of their news from Twitter and Facebook. So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012). The Bosch Company appears to have an acute understanding of this and has worked hard to create a truly…… [Read More]

References

Barbara, J. (2012, November 11). Is Social Media Bad For Business? Retrieved from Forbes.com: http://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/

Bosch.com. (2004). Basic principles of social responsibility at Bosch. Retrieved from Bosch.com:  http://www.bosch.com/media/com/sustainability/archive_1/issues/corporate_leadership/Basic_principles_of_social_responsibilities.pdf 

Bosch.com. (2012, May 22). Sustainable use of rain forests. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/current/news/2012/regenwald_nachhaltig_nutzen.html

Bosch.com. (n.d.). Energy-efficient products. Retrieved from Bosch.com: http://www.bosch.com/en/com/sustainability/issues/products_customers/energieeffizienz/energyefficientproducts.php
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Social Media in Modern Business

Words: 555 Length: 2 Pages Document Type: Essay Paper #: 67486687

That is primarily because "tweets" may be answered immediately upon receipt or not, depending on the circumstances of the message recipient. Needless to say, there are countless imaginable situations where phone calls between individuals and (especially) among larger groups such as classes would be impractical for which "tweets" fill the role perfectly (Welch & Welch).

The range of possible administrative and educational applications in the university setting is very broad; it includes many of the informational functions of the Internet without the same investment of attention as traditional Internet communications. Facebook and is also potentially extremely useful in many of the same ways and provides a trade-off of greatly increased full-function Internet capabilities at the expense of the immobility of desktop computers, the inconvenience of relying on a laptop being perpetually available, or the difficulties (and expense) of prolonged Internet use of cell phone devices for those applications.

Aside from…… [Read More]

References

Johnson, S. "How Twitter Will Change the Way We Live (in 140 characters or less),"

Time; Vol. 173, No. 23 (June 15, 2009): 32-37.

Welch, J., and Welch, S. "Why We Tweet." Business Week; June 15, 2009: 76.
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Business -- Political Science the

Words: 6973 Length: 20 Pages Document Type: Essay Paper #: 39808881



Today the outbound telephone marketing industry has given political campaigns the ability to reach out to a large group of targeted voters in a quick and quiet way, just below the radar. This notion went way beyond the small volunteer call centers that have existed for over forty years. It was essential for the technology to be in place and widely utilized. Political campaigns could not have put into production a complete industry of dissimilar companies, large and small, with many thousands of telephones in call centers. This was a revolution as one could target using any criteria from gender, age, vote propensity, income, level of education, to presence of children. One could shape the message even within a single calling agenda, so that they may be calling all women, but the script may be different for younger women in comparison to older women. And maybe most importantly, one can…… [Read More]

References

Bimber, B., and Davis, R. 2003. Campaigning Online: TheInternet in U.S. Elections, New

York: Oxford University Press.

Cornfield, M. 2005. Commentary on the Impact of the Internet onthe 2004 Election,

Washington, DC: Pew Internet and American Life Project, March 3.
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Diesel Social Media Diesel Is a Clothing

Words: 1167 Length: 4 Pages Document Type: Essay Paper #: 20582894

Diesel Social Media

Diesel is a clothing designer and retailer based in Italy. The company is privately-owned. Diesel is a design house with an emphasis on casual clothing, aimed at younger consumers. The company also runs its own retail shops, in dozens of countries around the world. Diesel operates exclusively in the clothing business, and with their emphasis on consumers in their 20s and maybe 30s, Diesel has emphasized social media in recent years as a means of reaching their target market. The company has five social media platforms in addition to their website -- Facebook, Twitter, YouTube, Instagram and Pinterest. This paper will examine Diesel's social media presence to analyze its potential effectiveness.

The Brand

The Diesel brand was formed with the company in 1978. The brand has distinguished itself with Italian styling, American marketing and an emphasis on the younger consumer (Surendar & oy, 2010). The brand image…… [Read More]

References:

Surendar, T. & Roy, S. (2010). Diesel founder Renzo Russo knows what matters in fashion. Forbes India. Retrieved October 24, 2013 from http://forbesindia.com/article/cross-border/diesel-founder-renzo-rosso-knows-what-matters-in-fashion/14622/0?id=14622&pg=0

Twitter:  https://twitter.com/DIESEL 

Facebook: https://www.facebook.com/Diesel

Pinterest: http://www.pinterest.com/diesel/
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Symptoms of a Problem Ntn Doesn't Have

Words: 499 Length: 2 Pages Document Type: Essay Paper #: 23745866

symptoms of a problem)?

NTN doesn't have a vision that appeal to people. It needs a new identity. For example, Upworthy appels to people on a moral level, yet NTN just focuses on the news.

Why is it of strategic importance to NowThis News (rather than simply an operational improvement)?

Because creating a new vision would open up an entirely new target market. It would necessarily have to change any of its core operations, just tweak the vision to be more relevant to people's lives and create content that is more appealing to the individual user.

How do you propose to develop a solution (your process for research, experimentation or product development )?

NTN definitely needs to do some target market research. First they need to define the target market and then through surveys or targeted interviews find out what they want in their media. Once some brainstorming has been…… [Read More]

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Online Nursing Education as in

Words: 634 Length: 2 Pages Document Type: Essay Paper #: 34234718

Certainly, pedagogy may be an issue. Whatever the case, human anxiety is a critical issue in the employment of Web 2.0 technology in nursing education. In an article in Nursing Education Perspectives, the issue is raised as to whether social media such as Twitter could bridge the gap. It appears that Twitter may provide a social media that ties classes together and builds classroom comradery and community in the online classroom. Faculty interviewed in the article have reported success in this area. They report that the ability to send an unshared message to the instructor was helpful and may help reduce student anxiety (Skiba, 2008, 110-111).

It appears to this author that Twitter has tremendous potential, not just in the area of class community building and reduction of student anxiety, but also in developing and adapting the tool because of the handy diagnostic tools available to analyze bands of tweets…… [Read More]

References

Skiba, D.J. (2008). Nursing education 2.0: Twitter & tweets. Nursing Education Perspectives, 29(2),

110-112.

Sun, P.C., Tsai, R.J., Finger, G., Deschenes, Y.Y., & Yeh, D. (2008). What drives a successful e-

learning? An empirical investigation of the critical factors influencing learner satisfaction.
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Risks Exposed to Organizations by

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 72845586

93). The threats and risks of social media abuse and use must be minimized by the policy. The social media policy must be specific to the culture and facility of the organization. In order to limit the personal use of social-media networks, a sound social-networking policy is required to be established by firms.

Background

More than five hundred million users have access to Facebook since it graduated from its college roots. Whereas, connecting job seekers and employers to each other was the purpose of LinkedIn, but now it has more than seventy five million members, its scope has got broadened. On Twitter, tweeting is the main thing to do by everybody. More than twenty five percent of employees were revealed to change the settings of their computers in their workplace circumventing the policies of employee communication, in accordance to a recent Cisco study (Lyncheski & Et.al, 2010, pp. 32).

lmost…… [Read More]

Alternative or Opposing Views

Opportunities for success are continuously out-looked by firms in the current economic environment. To promote their firms and to reach customers, the social media networking is considered as beneficial by many of the organizations. In accordance to a survey, out of ten financial executive three of them consider that inappropriate use of social media sites can enhance the customer service of the organization. The benefits of online marketing are realized by an increasing number of executive in order to maintain a competitive position in the market.

A value in use of social media sites, like, Twitter and Facebook, by employees is driven by most of the executives for purposes of the business for connecting with the target audiences and providing them services or for promoting a product (CPA Practice Management Forum 7.1, 2011, pp. 15). To quickly address the service issues and to communicate with the customers directly,
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Social Media Engagement

Words: 1325 Length: 4 Pages Document Type: Essay Paper #: 54163054

super bowl commercials that came out this year and how they targeted different genders. It discusses the role of social media like twitter and websites in speaking out against these ads and criticizing them. The paper lays emphasis on how many companies target certain genders or stereotypes and eventually go on to incur a lot of damage due to the inappropriate advertisements.

The Go daddy commercial was yet another sexist addition to the super bowl line of commercials. Even though the add did manage to get the domain name a lot of business the next day, over all the company incurred a loss of more than seven million dollars for making the commercial (Grinberg, 2013) Surely enough, everyone is used to seeing the sexist commercials every now and then. Sexism and objectifying women has long been used as a media tactic. Apart from objectifying women, gender stereotyping and allotting certain…… [Read More]

References

Grinberg, Emanuella. "Sexist Super Bowl Ads? #Notbuyingit, Some Say." 2013. Web. 20 Feb 2013. .

Jenkins, Henry. Spreadable Media. New York: NEW YORK UNIVERSITY PRESS, 2013. Print.

London, Bianca. "Harrods Forced To Apologise And Remove 'Non Gender-Neutral' Books After Twitter Users Scorn Luxury Department Store." Mail Online. 8th February. 2013. Web. 20th January 2013. [ Http://Www.Dailymail.Co.Uk/Femail/Article-2275678/Harrods-Forced-Apologise-Remove-Non-Gender-Neutral-Books-Twitter-Users-Blast-Luxury-Department-Store.Html#Ixzz2kky20s7d ].
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Technology and Social Media on

Words: 1495 Length: 4 Pages Document Type: Essay Paper #: 30366447



Turkish Youth Protests

"The rise of a global youth culture in recent decades suggests greater convergence of the experiences of young people in global cities. In Turkey, mass-based youth subcultures with links to the diaspora are emerging, paralleling the fragmentation of Turkish society…Turkish youth are torn between hopes of constructing a more participatory public sphere and disillusionment with the nation-state as the embodiment of modernity…" (Neyzi, 2001, 412).

At no time in the recent past has the world been able to see the raging protests of Turkish youth like what has been viewed over the past few days and weeks. However, many citizens with television sets in Turkey did not see the mass demonstrations by youthful protesters in Istanbul because journalists were afraid to show the live clashes with police on television. According to journalist Barak Ravid, "…many Turkish television channels hesitated to report on the protests for many long…… [Read More]

Works Cited

Arvizu. S. (2009). Creating alternative visions of Arab society: emerging youth publics in Cairo.

Media Culture Society, Vol. 31, 385-408.

Darici, Haydar. (2011). Politics of privacy: forced migration and the spatial struggle of the Kurdish youth. Journal of Balkan and Near Eastern Studies, 13(4), 457-474.

Giroux, H.A. (2011). Fighting for the Future: American Youth and the Global Struggle for Democracy. Cultural Studies -- Critical Methodologies, 11(4), 328-340.
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Business Use of Social Media Social Media

Words: 1123 Length: 3 Pages Document Type: Essay Paper #: 94318992

Business Use of Social Media

Social Media Marketing

Social media refers to the countless Internet-based sites and tools that facilitate and promote social interaction and networking through digitized means (Bulik, 2008). Social media marketing includes sites such as Facebook, Twitter, and YouTube, and should always be included in an organization's business plan in some capacity. Each platform leverages the power of the Internet to facilitate social interaction and allow people to keep up-to-date with hundreds of others instantaneously (Fredericks, 2012). Social media as a marketing genre has the power to bridge distances and communication obstacles in a highly personalized and direct way.

It is estimated that 75% of the global consumers who use the web regularly visit social media websites (Libert, 2011). Visitors are reported as spending anywhere from 3 to 6.5 hours a day on sites such as Facebook. Subscriptions for social media sites are growing by leaps and…… [Read More]

References

Bulik, B. (2008). Wait…Isn't This the Same as Social Networks?. Advertising Age, 79(11), 47.

Fredericks, R. (2012). We Facebook. Do You?. Journal of Housing & Community Development, 69(4), 20-21.

Libert, B. (2011). Go Beyond Facebook and Twitter. CRM Magazine, 15(2), 19-24.

McCafferty, D. (2011). Brave, New Social World. Communications of the ACM, 54(7), 19-21. doi:10.1145/1965724.1965732.
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Social Networking Websites

Words: 596 Length: 2 Pages Document Type: Essay Paper #: 8682903

Social Networking

An Examination of the Purpose and Utilization of Social Networking Websites

Alexander Graham Bell's invention of the telephone in the late 1800s revolutionized civilization.

t was not until 100 years later, in the late 1970s, that another such discovery was made. This latter discovery was that of the nternet. Many argue, furthermore, that the discovery of the nternet involves an even greater advancement in human history than Bell's telephone, for nothing has touched so many, so quickly, and so deeply as the advent of the nternet, and with it, within a relatively short time, the culmination of social networking in a variety of websites, utilize worldwide. This paper will offer a quick examination of how such websites, including Facebook, MySpace, Twitter and Linkedn, have been utilized by individuals in the last decade to promote both personal and work-related interests.

People utilize social networking sites for many reasons but,…… [Read More]

It is thus difficult to single out the purpose for which a social networking site is being utilized. Though one can generalize, with different world events and a constant evolution of these sites, their purpose is constantly changing, and often times it includes the connection of more and more individuals worldwide, which is a phenomenon to be embraced.

Bellis, M. (2011). "The Invention of the Telephone." About.com Retrieved December 24, 2011, from .

"LinkedIn: The World's Largest Professional Network." (2011). LinkedIn.com. Retrieved December 24, 2011, from .
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2012 Presidential Campaigns the Use of Television

Words: 2428 Length: 8 Pages Document Type: Essay Paper #: 49147615

2012 presidential campaigns, the use of television advertising was characterized by unprecedented advertising volumes. The political advertising in the 2012 presidential campaign contributed greatly to the win of Obama into office due to high consistency levels and coherence (Tedesco & Dunn, p. 80). The increase was attributed to outside groups like PACs who were able to raise and spend dollars in advertising for the current post-Citizens United regulatory regime. In the pro-Obama, Super PAC Priorities presented vicious attacks on omney's personal credibility (Tedesco & Dunn, p. 89). These ads brought the fact that omney was unaware of the needs of ordinary Americans due to layoffs initiated by Bain Capital, omney's company. At the presidential level, advertising in 2012 was extremely negative and evoked anger emotions but marked the highest spending point in terms of advertising. An open question is whether the negativity will abate in next presidential election campaigns (Fowler…… [Read More]

References

Fowler, E.F. & Ridout, T.N. (2013). Negative, Angry, and Ubiquitous: Political Advertising in

2012. The Forum, 10(4), 51-61.

Hendricks, J.A. (n.d.). Chapter 8: The New-Media Campaign of 2012.

Hendricks, J.A. (n.d.). How the News Media Shape Political Campaigns.
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Role of Social Media in Business Marketing

Words: 1890 Length: 7 Pages Document Type: Essay Paper #: 35452092

social media strategies for business through the works of published commentators on the phenomenon (Mendelson, Haydon) and through two case studies, one a New York publishing house (Saint Martin's Press) and the other a South Carolina-based jewelry design firm (eece Blaire). The paper argues that social media strategy for business is dependent to some extent on building a social media presence independent of the business (or at least independent of an instant monetizing strategy) as a way of building the face of the brand, and also with an awareness that the different social media platforms reach different audiences, so therefore a unified strategy will not ultimately work.

Social media is, in terms of the business world, an extremely new phenomenon. Of the big six social media platforms that exist in 2014 -- Facebook, Twitter, Tumblr, YouTube, Instagram and LinkedIn -- only one (LinkedIn) actually existed as a public Internet platform…… [Read More]

References

Blaire, K. (2014, April 9). Email interview with W. Todd.

Bosman, J. (2013, November 6). A fisherman in New York's sea of faces: Humans of New York by Brandon Stanton. The New York Times. Accessed 12 April 2014 at: http://www.nytimes.com/2013/11/07/business/media/humans-of-new-york-by-brandon-stanton.html

Coffey, M. (2013, October 25). Humans of New York storms bestseller list. Publisher's Weekly. Accessed 12 April 2014 at:  http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/59713-this-week-s-bestsellers-october-28-2013.html 

Haydon, J. (2013). Facebook marketing for dummies. Hoboken: Wiley.
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SWOT for Facebook

Words: 2871 Length: 9 Pages Document Type: Essay Paper #: 69819793

emergence of social media as a political, economic and similar forces has been a sight to behold over the last five to ten years. It started a little slowly with MySpace but has since grown at a frenetic pace in the form of Facebook, Twitter, Instagram, Yelp and other similar websites. This particular report shall focus on Facebook as they are perhaps the most obvious and powerful example of what social media has become in the modern marketplace as well as the culture of the United States and the rest of the world. Points of analysis will include segments of the general business environment, forces of competition, external threats, opinions about the strengths and weaknesses of Facebook, a summary of the strengths and weaknesses of Facebook and an analysis of their value chain. While Facebook's arc to the top has not been completely flawless, they rival other dominant companies like…… [Read More]

References

Bayer, D.L. (2012). Employers are not friends with Facebook: How the NLRB is protecting employees' social media activity. Brooklyn Journal of Corporate,

Financial & Commercial Law, 7(1), 169-194.

Five forces analysis. (2014). Construction Industry Profile: Asia-Pacific, 11-16.

IBT. (2014, April 28). Mark Zuckerberg Dead? Facebook Creator Death Hoax Says he
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Where Good Ideas Come

Words: 801 Length: 3 Pages Document Type: Essay Paper #: 55025657

Platforms

Goods Ideas: Platforms and Conclusion

The Internet is similar to a coral reef in that both are platforms that provide enormous opportunities for the emergence, growth, and development of other ideas or life-forms. Coral reefs are very dense and diversely populated ecosystems that are entirely dependent on the platform of the coral skeletons that make up the physical structure of the reef, just as the internet has become richly and very diversely populated with different ideas, applications, and capabilities all of which are dependent on the communication capabilities and certain fundamental Internet protocols that allow this information to be created and shared. Both the Internet and coral reefs are also, interestingly, built on other platforms -- computer networks and volcanic islands, respectively -- demonstrating the "stacked" nature of many platforms and platform systems that exist in both the natural and man-made worlds.

2)

McAslan's architectural projects build on their…… [Read More]

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Mobile Marketing in Hotels in

Words: 1662 Length: 5 Pages Document Type: Essay Paper #: 94692299

Analysis of the data was done by within-case and cross-case analysis with regard to the mobile marketing applications. Within-case analysis allows researcher to analyze the interview data from hotels against the previous research or literature, boiling down a large amount of data into readily digestible and easily understood segments. Afterwards cross-case analysis is implemented to compare all cases to each other in order to find common patterns or themes, which also makes it easier to conclude the research. In general, case study methodology requires multiple sources of data. In the case of this study, the observation of mobile application, Internet website and mobile website of interviewed hotels was central to the research. Some hotels also provided the author with some artifacts that are also considered as sources of data (such as a flier and chocolate bar which had Q code on them).

Conclusion

In this chapter, the author has mapped…… [Read More]

References

Android market: google maps with navigation. (2011). Retrieved from https://market.android.com/details?id=com.google.android.apps.maps&hl=en.

How top performers measure return on investment for mobile marketing. (2011, March). Gleansight Deep Drive, 1-3.

The future of social media for hotel marketing, travel and tourism 85. (2012). Retrieved from http://irclay.hubpages.com/hub/the-Future-of-Social-Media-for-Hotel-Marketing-Travel-and-Tourism.

Milano, R., Baggio, R., & Piattelli, R. (2011). The effects of online social media on tourism websites. In International Conference on Information Technology and Travel & Tourism (pp. 1-12). Retrieved from www.iby.it/turismo/papers/baggio_socialmedia.pdf.
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Technology in Education Assessing Three Emerging Technologies'

Words: 1329 Length: 5 Pages Document Type: Essay Paper #: 652107

Technology in Education

Assessing Three Emerging Technologies' Contribution to Learning

There are a myriad of new technologies emerging that have the potential to completely re-order and increase the level of learning effectiveness and performance of students. With so many new technologies emerging as diverse as mobile-based learning systems on smartphones to the ability to tailor online learning systems and complete networks, the opportunities for educators to innovate has never been more full of potential. What unifies the highest performing technologies in the area of learner involvement and performance are those that allow for students to define the pace, depth and repetition possible for a given subject. All of these technologies share a common characteristic of being able to align and support learner's specific goals and objectives, creating a highly effective educational scaffolding platform in the process (Najjar, 2008). The best technologies can be quickly tailored to each individual student's needs,…… [Read More]

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Custin, R., & Barkacs, L. (2010). Developing sustainable learning communities through blogging. Journal of Instructional Pedagogies, 4, 1-8.

Downes, S. (2004). Educational blogging. EDUCAUSE Review, 39(5), 14-26.

Fontana, A. (2011). Making an app. EDUCAUSE Review, 46(6), 108.
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Strategic Plan Part III Financial Goals

Words: 929 Length: 3 Pages Document Type: Essay Paper #: 95907449

Bon Secours Project

I n 1824, in Paris, amidst the devastation following the French Revolution, a group of 12 women came together to form the congregation of the Sisters of Bon Secours, French for "Good Help" and the Sisters' purpose was to nurse the sick and dying in their homes (Bon Secours, N.d.). The group later arrived in the United States towards the end of the nineteenth century and has been operating there ever since. The organization has grown to include many locations in several states on the East Coast. The organization still operates with their Catholic heritage in mind and much of the cares provided in these organizations are charity cases. The organization consists of a staff of over 21,000 and well over 60 facilities in six states. The current business model is a regional model. The organization has significant access to resources and there should be no issues…… [Read More]

Works Cited

Bon Secours. (2012). 2011 Annual Report. Retrieved from Bon Secours:  http://www.bshsi.com/assets/hso/BSHSI_Annual_Report-2011FINAL.pdf 

Bon Secours. (2013). Locations. Retrieved from Careers at Bon Secours: http://careers.bonsecours.com/locations.html

Bon Secours. (N.d.). About us. Retrieved from Bon Secours Health Systems:  http://richmond.bonsecours.com/about-us-about-bon-secours.html 

Eoyang, O. (2001). Facilitating Organizational Change: Lessons from Complexity Science. Jossey-Bass.
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HP Social Media

Words: 940 Length: 3 Pages Document Type: Essay Paper #: 29112794

Hewlett-Packard (HP) is an electronic devices company that focuses on computers, printing, servers, storage and IT management solutions. Personal systems are around 29% of the total business, printing is 21%, the enterprise group 25% and enterprise services are 20%, with the remaining 5% coming from software and financial services. William Hewlett and David Packard founded a partnership in 1939 and the modern HP was incorporated in 1947. The company has transitioned between many businesses since that point in time. It was rumored a few years ago that HP was going to exit the personal computer business, but those rumors proved false (Loftus, 2011).

Evaluation of Global Presence and Accommodation

Social media are used for both marketing and public relations by HP. The company is active across multiple social media platforms, and generally uses them to address customer concerns, and to promote the company's various products and initiatives. The company uses…… [Read More]

References

2013 Hewlett Packard Annual Report. Retrieved April 21, 2014 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjE4NDA1fENoaWxkSUQ9LTF8VHlwZT0z&t=1

Autonomy.com (2014). HP Media Aggregation Service. Hewlett-Packard. Retrieved April 21, 2014 from http://www.autonomy.com/products/media-aggregation-service

HP. (2013). HP connects customers to the enterprise through seamless integration of social media. HP.com. Retrieved April 21, 2014 from http://www8.hp.com/us/en/hp-news/press-release.html?id=1497456

Kelly, N. (2013). HP empowers social care in customer-manned forums. Social Media Explorer. Retrieved April 21, 2014 from http://www.socialmediaexplorer.com/social-media-marketing/hp-empowers-social-care-in-customer-manned-forums/
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Social Perspective

Words: 648 Length: 2 Pages Document Type: Essay Paper #: 96427937

Sociology

Symbolic interactionism is the theory suggesting human beings are best understood in "interactive relation to their environment," (University of Twente, 2014). The three core principles of symbolic interactionism including meaning, language, and thought. Meaning refers to the fact that people ascribe meaning to their relationships, institutions, and other social structures. This meaning is what guides human emotion and cognition. Language is the symbolic type of human communication. Like meaning, language also impacts human emotional and cognitive states. Thus, the third component of symbolic interactionism is thought. How a person perceives, judges, and interacts with the world is covered by symbolic interactionism. Symbolic interactionism also suggests that the self is a mirror for others, and vice-versa in what is known as the "looking glass self," ("The Symbolic Interactionist Perspective," n.d.). Symbolic interactionism is an ideal sociological lens through which to understand how social media has transformed the nature of human…… [Read More]

References

Fernback, J. (2007). Beyond the diluted community concept. New Media and Society 9(1), 49-69.

Satell, G. (2014). If you doubt that social media has changed the world, take a look at Ukraine. Forbes. Retrieved online: http://www.forbes.com/sites/gregsatell/2014/01/18/if-you-doubt-that-social-media-has-changed-the-world-take-a-look-at-ukraine/

"The Symbolic Interactionist Perspective," (n.d.). Retrieved online: https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/sociology-1/the-theoretical-perspectives-in-sociology-24/the-symbolic-interactionist-perspective-157-3185/

University of Twente (2014). Symbolic interactionism.
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Social Media Is an Entirely

Words: 571 Length: 2 Pages Document Type: Essay Paper #: 63443177

Results for data analysis should be presented in a way that they can be easily readable and will make sense and also be attractive. Charts and tables present a visual way of looking at the data for ease of interpretations. It is also the best way of presenting the data to others as people do not like reading lots of numbers or they may not remember the figures as easily as they would for the graphs or tables.

Once the data has been analyzed and presented using charts or tables it will be distributed to the relevant people. The internet is the best tool for disseminating the data this is due to its prevalence ad ease of accessibility from many kinds of devices and snot just computers. With the use of social media it will be much easier to disseminate the information to more people than possible if one was…… [Read More]

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Human Nature Reading Comprehension Test

Words: 681 Length: 2 Pages Document Type: Essay Paper #: 83511196

The use of the word MY also suggests that the speaker feels a sense of possession towards the assistant, thus the assistant's departure is seen as a loss of control, not merely a setback to the project as he says.

7. it's an animal urge, Puff. it's nothing to be ashamed of (65)

The word Puff suggests an animal, even if Puff is not an animal -- Puff is being assured that acting like an animal is natural, and not worthy of shame, despite Puff's feelings to the contrary and the ambiguous quality of Puff's name.

8. Remember, when in doubt: don't ever do what you really want to do (69)

This statement goes against the assurances of the naturalness of human behavior and impulses -- go against one's human or animal nature, it suggests, and repress and resist gut instincts. Instead, follow societal dictates and one's own superego.

9.…… [Read More]

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Internet Technology Marketing and Security

Words: 2528 Length: 8 Pages Document Type: Essay Paper #: 32846575

Internet Technology, Marketing, And Security

easons why social media marketing has become exceedingly popular among businesses of all sizes

Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).

Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…… [Read More]

References

Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.

Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.

Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.

Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.
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Harry B Sturges K M & Klinger J K

Words: 2264 Length: 6 Pages Document Type: Essay Paper #: 92846211

Harry, B., Sturges, K.M., & Klinger, J.K. (2005). Mapping the process: An exemplar of process and challenge in grounded theory analysis. Educational Researcher, 34(2), 3-13.

Read the article listed above and provide your impressions. In one page, summarize the authors' experiences in conducting a grounded theory study in an educational setting. What were some of the challenges they faced? What are your thoughts in general on conducting qualitative research in the field of education?

Grounded theory is generation of a hypothesis (or assumption) that proceeds from observation and rich qualitative study. The authors wanted to show that qualitative study in general and grounded theory approach in particular could be used in conjunction with the subject of education.

The purpose of the study was (a) to investigate whether and, if so, how, the processes used to identify, assess, and place students in high-incidence special education programs contribute to the overrepresentation phenomenon;…… [Read More]

Lester, S (nd) An introduction to phenomenological research  http://www.sld.demon.co.uk/resmethy.pdf 

MacArthur, G.S. (2007). Best practices in writing instruction. New York: Guilford Press.

Stanley, L & Wise, S (1993) Breaking Out Again: Feminist Ontology and Epistemology London, Routledge
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Student Searches Free Speech and Expression and Privacy in the Wired Age

Words: 1422 Length: 4 Pages Document Type: Essay Paper #: 68396652

Student Searches, Free Speech & Expression, and Privacy in the Wired Age

Student searches and in-school discipline for off-campus conduct

Free Speech and Expression on and off campus

Privacy in the wired age on and off campus. (Facebook, twitter, myspace, blogs, cellphones)

What are a students' constitutional rights when it comes to searches and seizures, on and off campus discipline, free speech, expression, and privacy in the wired age when on and off campus? How are students protected by the United States Constitution and Bill of Rights when it pertains to the three items listed above?

Students are often subject to rules and regulations that are associated with school codes of conduct and those rules and regulations are sometimes not reflective of constitutional rights to free speech and free action inside the laws. These long list of potential violations are printed by institutions and are made available to students, in…… [Read More]

In short students and especially minor students and their parents should make themselves aware of the codes of conduct the student is expected to uphold and live within those guidelines even if they feel the guidelines are overreaching as students have little recourse because even most public institutions such as public schools are still considered voluntary and enrollment in them requires certain standards to be upheld. This is not to say it is likely that all new students will read and memorize a code of conduct but they must beware that violations especially that hurt others will not likely be tolerated. It is not likely that the constitutional protection of students will be expanded, rather to the contrary laws that protect others from immoral, unethical and/or illegal or harmful behaviors in a public forum such as the internet, across email, and cell phones will likely be expanded. It also must be made clear that the intent to harm another does not have to be present for that harm to be done or for the individual(s) responsible to be held accountable for it. In other words consider yourself under public scrutiny when you are enrolled in any institution and act accordingly, upholding the law and the moral and ethical standards associated with your role as a student.

Wheeler, T. (2011). Facebook Fatalities: Students, Social Networking, and the First Amendment. Pace Law Review, 31(1), 182-227. Retrieved from EBSCOhost.

Williamson, L. (2009). Private Rants Become Public When Aired Online. InsideCounsel, 20(211), 67-68. Retrieved from EBSCOhost.
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Experience Sheringham

Words: 1322 Length: 4 Pages Document Type: Essay Paper #: 33319274

Marketing

When it comes to creating a digital marketing plan a considerable amount of time and effort is required for it to be a success. There are various techniques which can be used to achieve this.one of the best ways to do this is by using the SOSTC analysis. The paper will be on the analysis for the commercial opportunity presented by the website for Sheringham town. This will be done using the SOSTC analysis. The SOSTC analysis entails six basic elements namely; Situation analysis, Objectives, Strategy, Tactics, ction and Control.

Situation analysis

Before embarking on a decision on where one wants to go they must first establish and fully understand where they are. common barrier to success when it comes to marketing is the facts that people fail to understand where they are and who else is with them. The situation analysis aspect of SOSTC enables business people to…… [Read More]

A control is necessary so as to do an action performance measurement according to the objectives that have been set. This should include the evaluation of the number of people who visit the website whether new or existing clients. The commercial visibility of the website should also be examined. This involves looking at the amount of profit the website has brought and is continuing to bring since its inception.it is also important to ensure that people who visit the website visit it again and again. This can be monitored through the sign up option so as to establish those who visit the website on a regular basis.it should also be established how many people actually visit the town as a result of the website. This can be achieved through ensuring that those who got information of the town from the website and end up visiting are registered online.

Reference

http://www.experiencesheringham.com
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Hazards of Social Media

Words: 1298 Length: 4 Pages Document Type: Essay Paper #: 17849767

social media and increasing access to virtual reality altering or social interactions and expectations? If so, how? If not, then why not?

Just as the internet forever changed how we communicate and how we get out information, social media also has had a profound impact on the way in which we engage socially with one another. For example, Facebook has created an online community of individuals who are able to share pictures, their thoughts, current news and their hopes, fears and joys. With social media were are more in touch and have the power to remain more up-to-date with one another than ever before. However, just because social media provides us with this extreme power and opportunity, doesn't mean that we have to engage in it. Furthermore, just because social media does offer this extreme opportunity to connect and remain in touch, doesn't mean that this particular power of capability…… [Read More]

References

Jones, H. (2013). Social Media's Affect on Human Interaction. Retrieved from Hastac.org:   https://www.hastac.org/blogs/haley117/2013/06/07/social-medias-affect-human-interaction  

Kaseteler, J. (2010, May). How Social Media is Influencing Your Behavior. Retrieved from searchengineland.com:   http://searchengineland.com/how-social-media-is-influencing-your-behavior-40615  

McDaniel, J. (2013, November 20). Social media impacts happiness, research says. Retrieved from tuftsdaily.com: http://www.tuftsdaily.com/features/social-media-impacts-happiness-research-says-1.2848020#.UyxiU_ldVIE

Turgeon, J. (2011, August). How Facebook And Social Media Affect The Minds Of Generation Next. Retrieved from huffingtonpost.com:   http://www.huffingtonpost.com/2011/08/09/how-facebook-and-social-m_n_921905.html#s324841title=Narcissism
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Bobbiebrown Website the Bobbibrown Co Uk Website

Words: 3111 Length: 11 Pages Document Type: Essay Paper #: 21279351

A one stop destination is understood as a store that offers a complete range of complementary products. As an example, supermarkets are one stop stores as they allow their customers to purchase everything from food and detergents to power tools and clothes. Within the cosmetics industry, a one stop destination store would be one in which the customer can find anything for personal care, including deodorants, lipsticks, waxing products and so on. The http://www.ulta.co.uk / website is one which can be considered a one stop destination store and can as such offer benchmarking opportunities in the analysis of the bobbiebrown.co.uk website. As the bobbiebrown.co.uk website only sells makeup products, skincare items, fragrances and tools and accessories, it cannot be considered a one stop destination.

8 -- E-mail newsletter -- customers are presented with the ability of leaving their email address with the company and receiving notifications of new products, offers…… [Read More]

References:

Baker, R, 2009, 9 Ways to Communicate a Rock-Solid Identity, WebSite Marketing Plan, http://www.websitemarketingplan.com/online/Branding.htm last accessed on May 11, 2010

Millis, J.E., Law, R., 2005, Handbook of Consumer Behavior, Tourism and the Internet, Routledge, ISBN 078902599X

Waddell, R., 2006, Major Merch Move, Billboard Magazine, Vol. 118, No. 29

Wang, L., Chen, K., Ong, Y.S., 2005, Advances in Natural Computation: First International Conference, Birkhauser, ISBN 3540283250
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Small Business Plan for a

Words: 805 Length: 3 Pages Document Type: Essay Paper #: 47968663

The first segment is represented by other teenagers. They are most likely to want to buy products that have a social impact, such as t-shirts or mugs with photos of teenager activities. At the same time, they are also the greatest consumers of Internet products, so disseminating the product in an online environment, not only through Snappysnaps, but also through its own website.

The only potentially negative aspect of this fact is the idea that this category of consumers does not have a discretionary income, but is rather constrained by what money their parents are offering them. Another potentially negative element to be considered is the fact that the product competes with other teenage products with social impact.

A distinct other group of consumers are the teenagers' parents, from two different perspectives. First, they are likely to encourage an activity for the teenagers such as this business is. Second, they…… [Read More]

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Web 2 0 Technologies & Applications

Words: 6227 Length: 24 Pages Document Type: Essay Paper #: 37011227

Most well-known was obert Scoble of Microsoft.

With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of epresentative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).

Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.

Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in…… [Read More]

References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.         http://www.proquest.com         (Accessed March 14, 2009)

Robert Boeri. (2007, December). Content 2.0 Converges. EContent, 30(10), 22.

Retrieved March 21, 2009, from ABI/INFORM Global database. (Document ID: 1394701741).

Eric Bonabeau. (2009). Decisions 2.0: the Power of Collective Intelligence. MIT Sloan Management Review, 50(2), 45-52. Retrieved March 20, 2009, from ABI/INFORM Global database. (Document ID: 1625861001).
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Social Media and Barthes Cultural Myths Social

Words: 711 Length: 2 Pages Document Type: Essay Paper #: 5620617

Social Media and Barthes Cultural Myths

Social Media and Barthes' Cultural Myths

hile social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic…… [Read More]

Works Cited

Barthes, R. (1972). Mythologies. (A. Lavers, Trans.). New York: Noonday Press. (Original work published 1957).

Kujath, C. (2011). Facebook and MySpace: Complement or Substitute for Face-to-Face

Interaction? Cyberpsychology, Behavior, and Social Networking, 14(1-2), 75-78

Orr, E., Sisic, M., Ross, C., Simmering, M, Arsenault, J., Orr, R. (2009). The Influence of Shyness on the Use of Facebook in an Undergraduate Sample. CyberPsychology & Behavior, 12(3), 337-340
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Internet for Recruitment Evaluating the

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 90624895

Given the fact that recruitment online has only been in existence for under three decades, this fact shows how pervasive and effective the nternet is as a recruiting platform. The most critical point however is that the most valuable and most likely successful candidates for new positions are continually striving to learn more about their industries, and how to excel in their careers. As a result, the more professional affiliations a firm has and the reputation of the hiring firm all play a vital part in attracting high quality candidates for hire. How the nternet assists with this process is that it provides firms with the opportunity to vary their approaches of communicating positions, how the positions are conveyed, in what context, while also underscoring the value of the firm's brand and its reputation in the market. Many of these factors are intangible and defy quantification in Web analytics, yet…… [Read More]

In conclusion, these four factors need to be well orchestrated and aligned to a common objective if Internet-based recruitment strategies are going to succeed. Seeing managerial and professional talent as a very vital customer segment is key; it is that perspective of service to a customer that needs to pervade Internet-based recruiting if it is to successful. Underscoring all of these strategies with analytics further quantifies and provides hard evidence of their value.

Examine the reasons why a business may want to use social networking sites such as Facebook, Twitter, LinkedIn and Myspace in the recruitment process.

Social networks have been developed based on the main design criteria and objectives of Web 2.0 in mind, including ensuring high user participation, interactivity of applications and user experiences, and a high degree of authenticity and transparency (Bernoff, Li, 2008). By their very nature, social networks bring a high degree of collaboration and communication into relationships, whether they are between two friends or between people and brands or companies they admire and like to follow. For the human resources professional, social networks are the future of recruiting, especially for
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Internet Browsers Business -- Information Systems Author's

Words: 841 Length: 2 Pages Document Type: Essay Paper #: 38825580

Internet Browsers

Business -- Information Systems

Author's note with contact information and more details on collegiate affiliation, etc.

This paper is a reflection of the experience of interfacing with internet browsers. Reflecting upon this experience in the information or digital age is a worthwhile activity. How consumers interface with software is an intriguing issue from an economic perspective, from a business perspective, and from a consumer perspective. We are in the age of the peer-review. If a website or a browser is arduous or unpleasant to interact with, those details will travel around the world via the internet with great acceleration. Thus it is important for software to function efficiently, have pleasing aesthetics, and be simple to maneuver. How a browser is organized, the kind of experience the user has with the browser and the website, is important and crucial in the information age. If a browser is not a…… [Read More]

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Mobile Computing and Social Networks There Are

Words: 3227 Length: 10 Pages Document Type: Essay Paper #: 64262600

Mobile Computing and Social Networks

There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.

Effectiveness and efficiency mobile-based applications

Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…… [Read More]

References

B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press

Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.

Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.

Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
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New Content in Red Increasing

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 22483491

This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (ndrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with…… [Read More]

As a first step in creating this online community, Fearless needs to sponsor more contests for customers, where the winner gets a free year's supply of all the Fearless Chocolate they want (limit of 250 lbs.) and a free trip to Berkeley, California to see the manufacturing of chocolate. Berkeley is just across from San Francisco, so giving a free week in that city would be a very big motivator for people to produce entries. This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (Andrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with the grand prize being a trip to San Francisco and Berkeley, in addition to a year's supply of chocolate, will generate tens of thousands of entries, create a very strong dialogue between the company and its customers.

Pinterest is one of the most rapidly-growing social networking sites for sharing images, and is being used widely by consumer brands to further engage with prospects and customers. Fearless is a natural fit for Pinterest, and needs to also sponsor a recipe contest on this site, where customers are asked to provide pictures and recipe instructions of what they make from the company's chocolates. The first prize could also be a trip to an Francisco and tour of the factory, in addition to attendance at a local cooing school in the city, which is known for its excellence in culinary arts. This would again bring the voice of the customer directly into the social media efforts, initiate and sustain very strong level of communication with them and best of all, bring visual imagery showing customers' commitment to the brand. What Fearless needs to do is create a very strong connection with customers where their stories come out in social media, and the majority of traffic on social media is about them. Fearless will succeed by making customers the rock stars of their social media efforts.

In terms of Facebook, the company continues to rely on this social network for promoting advertising and engaging in limited conversations with customers. What' needed on Facebook is a much more interactive approach to communicating with and connecting with customers. The company recently hosted a
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Employee Privacy Torts

Words: 8246 Length: 25 Pages Document Type: Essay Paper #: 78841111

Employee Privacy Torts

History of Employee Privacy

Changing Trends of Employee Privacy

Impact of Innovative Technology on Employee Privacy

ole of Social Media towards Employee Privacy

Impact of Changing Community/Society on Employee Privacy

Adaptation to the new Environment pertaining to Employee Privacy

Employee Monitoring and Surveillance

Laws and Employer Policies for Text Messaging and Social Media

Electronic Communication Privacy Act

Monitoring of Employee Conversations over Telephone & Email

ecommendations for creating Effective Policies

Future Implications of Employee Privacy

As years have passed and the human race has penetrated into the epoch of twenty first century, the technological advancements have conquered almost every facet of human life, especially the workplace. The widespread platform of the internet has become the integral part of a person's life, in the same manner as businesses are employing technological advancements to perform numerous activities like internet infrastructure, maintenance of computers and so on. It means that…… [Read More]

References

Baker, D., Buoni, N., Fee, M. & Vitale, C. (2011). Social Networking and Its Effects on Companies and Their Employees. Retrieved from: http://www.neumann.edu/academics/divisions/business/journal/Review2011/SocialNetworking.pdf

Bergh, N.V.D. (2000). Emerging Trends for Eaps in the 21st Century. Haworth Press, Incorporated.

Campbell, D. (2007). The Internet 2007: Laws and Regulatory Regimes. USA: Lulu.com.

Cate, F.H. (1997). Privacy in the Information Age. USA: Brookings Institution Press.
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Mobile Computing

Words: 1298 Length: 4 Pages Document Type: Essay Paper #: 21444421

Mobile Computing

esearch shows that Social media is playing a huge part when it comes to the health care industry. One study done by DC and Interactive Group shows that beyond 90% of individuals from the ages 18-24 mentioned they would rely on health data discovered on social media channels. The study showed that one in two adults utilize their smart phone to find health information. Even patients are going to the internet to converse about the care they are getting: 50% of individuals mentioned they would share negative or positive situations of a medical facility or hospital, and 52% made the point they would not waver to post comments about a nurse, doctor, or healthcare supplier on social media (iberio, 2013).

Monitoring Patient Vital Signs via Mobile Computing vs. In-Patient Visits

The Internet is exceptional for the reason that it provides the chance to the public and healthcare professionals…… [Read More]

References

Freeman, K. (2012, May 23). How Social Media, Mobile Are Playing a Bigger Part in Healthcare. Retrieved from  http://mashable.com/2012/12/18/social-media-mobile-healthcare/ 

Riberio, A.M. (2013, August 7). Wireless Monitoring of Patients Vital Signs. Retrieved from http://cdn.intechopen.com/pdfs/31522/InTech Wireless_monitoring_of_patient_s_vital_signs.pdf

VanVactor, J.D. (2011). Strategic health care logistics planning in emergency management. Disaster Prevention and Management,, 21(3), 299-309.
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Political Science Behavior

Words: 1500 Length: 4 Pages Document Type: Essay Paper #: 59298105

American Political Behavior

New Technology and ealignment

POL 370 American Political Behavior: New Technology and ealignment

Module 6/Discussion 1 -- New Technology and ealignment

What role will technology, including social networking, play in fostering a realignment of the electorate?

The coming of the new millennium, has introduced a significant change, which has affected political scenes significantly. Modern technology today is key in all aspects of human interaction. To the same extent is the connection in politics. The rise of social applications of networking like Twitter is key in passing messages from one person to another. Hence, it is critical to note that many political people influence citizens and communicate easily to their supporters and fans through these sites. In the same way, they increase their votes and win the confidence of many people by quickly responding to their requests and challenges. Consequently, is the effect in the realignment of the…… [Read More]

References

Putnam, R.D. (2000) Bowling alone: The collapse and revival of American community. New York, NY: Simon & Schuster. (ISBN 0-7432-0304-6)

Wattenberg, M.P. (2008) Is voting for young people? New York, NY: Pearson Longman. (ISBN 10: 0-205-51807-9, ISBN 13: 978-0-205-51807-4)

Winograd, M. & M.D. (2009) Millennial makeover: MySpace, YouTube and the future of American politics. New Brunswick, NJ: Rutgers Press. (ISBN 978-0-8135-4504-2)

Zeleny, J. (2012, August 1). The Electoral Map: Pennsylvania Now Leaning Democratic. The New York times. Retrieved August 7, 2012, from http://thecaucus.blogs.nytimes.com/2012/08/01/the-electoral-map-pennsylvania-now-leaning-democratic/
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Major Event

Words: 652 Length: 2 Pages Document Type: Essay Paper #: 29920259

2008 Election

Facebook and Presidential Elections

In a recent article for The Christian Science Monitor, writer Gloria Goodale called President Obama "the undeniable king of digital outreach" in the 2008 election (Goodale n.pag.). No candidate before him had had access to the kind of technology available to Mr. Obama and none of his contemporaries made use of the new social media quite like he did. His campaign's use of Facebook separated candidate Obama from the pack during the primaries, although both Mr. Obama and Republican rival John McCain used Facebook during the presidential race. Social media changed the face of the 2008 election and ensured its role on the political scene of the future.

Because Facebook is still relatively new and has only been available during one presidential campaign, little research has been done on its efficacy. Data from Pew Internet reveal that sixty-five percent of social network site (SNS)…… [Read More]

Works Cited

Goodale, Gloria. "New social media and the 2012 election: Waaaaay beyond Facebook 2008."

The Christian Science Monitor 20 April 2011: n. page. Web. 1 Oct 2011.

Joseph, Linda C. "Campaign 2008." MultiMedia & Internet@Schools 15.5 (2008): 17-20. Web.

1 Oct 2011.
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Evidence Admission and Suppression

Words: 713 Length: 2 Pages Document Type: Essay Paper #: 96461856

Admissibility of Evidence at Trial

If the goal for a trial is the search for justice, why should there be rules that limit a juror's ability to render a verdict only to that information gathered in compliance with the Constitution and approved by the judge?

Part of the search for justice is making sure that the evidence admitted at trial satisfies the constitutional criteria distinguishing admissible evidence from inadmissible evidence. In large part, the rules of evidence in a criminal trial are expressly designed to protect the constitutional rights of persons suspected of criminal activity by the police. If there were no such rules, it would be difficult if not impossible to control the ways that police secured evidence on the street. In fact, prior to the modern era of American criminal justice, police routinely arrested suspects without probable cause, deprived them of counsel, food, water, and bathroom facilities, and…… [Read More]

References

Schmalleger, F. (2010). Criminal Justice Today: An Introductory Text for the 21st

Century. New Jersey: Prentice Hall.

Zalman, M. (2008). Criminal Procedure: Constitution and Society. New Jersey: Prentice

Hall.
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Challenges of Opening NYC Restaurant

Words: 4930 Length: 17 Pages Document Type: Essay Paper #: 66820861

NYC African Restaurants

African Restaurants

African Restaurants in NYC

The restaurant's soft industrial lighting makes the chrome gleam. A soft and expansive backdrop of blue gives the space a cool and slightly futuristic industrial like a hip loft in the future. Exposed brick walls are tinged in a blue sheen and the distressed wood chairs and tables have been stained steel gray and have marble table tops. In three weeks, Cisse Elhadji, the owner of Ponty Bistro in Midtown, will open his new restaurant La Terengea. Located at 144 West 139th St., the restaurant us nestled in between the Hudson and Harlem rivers a few blocks west of the City College of New York. The location of the restaurant is quite lucrative given its relative proximity to both Central Park as well as Yankee Stadium.

Though Elhadji has succeeded once with an African restaurant, La Teregenga is still a gamble.…… [Read More]

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Media Institutions and Regulations A Discussion on

Words: 1753 Length: 6 Pages Document Type: Essay Paper #: 84474612

Media Institutions and Regulations:

A Discussion on the Twitter Phenomenon

Words change meaning all the time. Take, for example, awful. Today, it means something terrible, but it used to mean filled with awe (aweful). In this case, a different spelling has led to a different interpretation. Yet sometimes, the same word may mean the same exact thing, only in a completely different context. This refers to the example of Twitter. Traditionally, twitter as a verb meant to utter a succession of small, tremulous sounds, as a bird or to talk lightly and rapidly, especially of trivial matters. In this day and age, however, a mention of twitter will conjure up images of the phenomenon that the technological age has brought about. Yes, twitter can still mean trivial talk, even in this technological context, but most likely, it will refer to the information network that connects friends to coworkers and even…… [Read More]

"Beyond the dippy lingo, the idea that something intelligent, something worthy of mindshare, might occur in the space of 140 characters -- Twitter's parameters were set by what would fit in a text message on a phone -- seems unlikely. But it was clear […] the primary news platform was Twitter, with real-time annotation of the panels on stage and critical updates about what was happening elsewhere at a very hectic convention." [9: Carr, David. "Why Twitter Will Endure." New York Times, 2010. http://www.nytimes.com/2010/01/03/weekinreview/03carr.html ]

A further perusal of this particular article reflects further opinions, though similar ones, including the fact that the history of the internet suggests "cool" website that go in and out of style, and Twitter is one of those rare ones that are more likely to stay in style than go in and out.

Traditional media outlets are changing all over the world. From Facebook, to Twitter, to Flick, to Linkedin and many others, the new generation is putting its stamp on the vast landscape of information, its retrieval and dissemination. This is important to note, because this change comes with positives and negatives, some of which can harm humanity. However, it is also important to note the progress and the continuation of it, and promote such media outlets for the benefit of advancement.
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Raskolnikov Consultant Group Memorandum Title

Words: 1404 Length: 5 Pages Document Type: Essay Paper #: 31368622

And that's because no one has clearly answered these questions. As a result, and despite the relative success of Twitter, confusion abounds -- confusion among the public, among new users, and among the top brass of Twitter, Inc.

As you are all well aware, success is fleeting. Numbers are down and users have grown stagnant. I'm not telling you something you don't already know, just reminding you of the current situation. So now that I've unnerved you, unsettled you, and un-housed you, here is where the fun begins, the solutions. You know the problems, we know the problems, now the question becomes what to we do about those problems? The Raskolnikov Consultant Group sees two solutions and only two solutions. And, in our eyes, one solution is entirely more viable than the other.

Option number 1: SELL! In our expert opinion this is by far the best option, sell Twitter!…… [Read More]

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Social Business and Retailer

Words: 12746 Length: 50 Pages Document Type: Essay Paper #: 58098465

business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309

Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.

Concept of Social Business

Concept of Social Business with etailers

Social Media and etailing

Best Practices in Administering Social Media

There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire…… [Read More]

References

'About MySpace,' 2013, MySpace. [online] available:  https://myspace.com/ .

'About YouTube,' 2013, YouTube. [online] available:  http://www.youtube.com/yt/about/ .

Anderson, DJ 2011, Winter, 'The Foray into Social Media: A Clinician, and Skeptic,

Sold,' Frontiers of Health Services Management, vol. 28, no. 2, pp. 23-29.
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Social Media and the Red Shirt Revolution

Words: 4791 Length: 11 Pages Document Type: Essay Paper #: 84158194

Social Media and the ed Shirt evolution

Most scholars are in conflict with regard to the subject of revolution in the age of social media. Until now, revolution has been considered a top-down process. In Thai situation, things might have been different. The ed Shirt evolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Since then, other revolutions have come as well. The lone citizen is now no longer on their own. The dissident in Chiang Mai now can commiserate with their brother or sister in Tahrir Square and plan revolution on a country to country or even on a global basis. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. It is with this in mind that this study looks back at…… [Read More]

References

Bailey, M and Labovitz C (2011). Censorship and Co-option of the Internet Infrastructure. Ann Arbor,

MI: University of Michigan. p1-14.

Bajpai, K and Jaiswal, A (2011). A Framework for Analyzing Collective Action Events on Twitter.

Lisbon, Portugal: Proceedings of the 8th International ISCRAM Conference. p1-10.
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Business -- Corporate Finance - Net Present

Words: 908 Length: 2 Pages Document Type: Essay Paper #: 87733335

Business -- Corporate Finance - Net Present Value - Mergers & Acquisitions -- SLP Facebook

the Merger of Facebook, Inc. And Twitter, Inc.

Choosing a company to merge with Facebook, Inc. is a difficult task because Facebook, Inc. is a huge, valuable, cutting-edge company. When forced to choose a prospect for merger, I would settle on Twitter, Inc. (ahoo! Finance, 2013). First, both companies are in the Technology/Internet Information Provider field, so there is some commonality of technology and service (McClure, Mergers and acquisitions: Definition, 2009). Secondly, Twitter is state-of-the-art technology, using social networking and microblogging using instant messaging, SMS or web interfaces (Twitter, Inc., 2013) with an undeniable level of popularity. Meanwhile, Facebook, Inc. is constantly striving for cutting edge forms of providing technological information. Consequently, the two companies share an aggressive corporate culture that pursues the most advanced provision of internet-based information (McClure, Mergers and acquisitions: Why they…… [Read More]

Yahoo! Finance. (2013, December 16). TWTR key statistics. Retrieved December 16, 2013 from finance.yahoo.com Web site:  http://finance.yahoo.com/q/ks?s=TWTR+Key+Statistics 

Yahoo! Finance. (2013, December 16). TWTR: Summary for Twitter, Inc. common stock. Retrieved December 16, 2013 from finance.yahoo.com Web site:  http://finance.yahoo.com/q?s=TWTR 

Yahoo! Finance. (2013, December 16). YHOO: Summary for Yahoo, Inc. Retrieved December 16, 2013 from finance.yahoo.com Web site:  http://finance.yahoo.com/q?s=YHOO
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Social Media on the Advertising

Words: 6921 Length: 15 Pages Document Type: Essay Paper #: 21104912

, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted with online (Taylor et al., et al., 2011, 259). Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally. ather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). Jim Tobin's concept of "Cocktail Party" is the analogy for social media that…… [Read More]

References

ABS Research (2009). 4901.0 - Children's Participation in Cultural and Leisure Activities, Australia. Canberra: Australian Bureau of Statistics.

Boyd, D.M. And N.B. Ellison (2008). "Social Network Sites: Definition, History, and Scholarship." Journal of Computer-Mediated Communication 13(1): 210-230.

Bulearca, M. & Bulearca, S. 2010. Twitter: A viable marketing tool for SMEs?. Global Business and Management Research. 2;4 pp296-309

Clarke, I. (2001). "Emerging value propositions for m-commerce." Journal of Business Strategies 18(2): 133-148.
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Social Media Facebook Facebook A Vehicle

Words: 4720 Length: 16 Pages Document Type: Essay Paper #: 3817057

As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.

Facebook revolutions

It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He…… [Read More]

Works Cited

Alexanian, Janet A.. "Eyewitness Accounts and Political Claims: Transnational Responses to the 2009 Postelection Protests in Iran." Comparative Studies of South Asia, Africa and the Middle East 31.2 (2011): 425-442. Project MUSE. Web. 3 Oct. 2011. .

Burns, Alex and Ben Eltham, "Twitter free Iran: an evaluation of twitter's role in public diplomacy and information operations in Iran's 2009 election crisis," in Papandrea, Franco & Armstrong, Mark (Eds.). Record of the Communications Policy & Research Forum 2009. Sydney: Network Insight Institute. Web. 26 Nov. 2011 .

China, Walid. "The Facebook Revolution." New African 503 (2011): 24. MasterFILE Premier. Web. 26 Nov. 2011.

Eltahawy, Mona. "The Middle East's Generation Facebook." World Policy Journal 25.3 (2008): 69-77. Academic Search Premier. Web. 26 Nov. 2011.
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Credibility of Social Media Evaluating

Words: 1414 Length: 5 Pages Document Type: Essay Paper #: 22563532

Authors explain: "hen software is usable it is easy and efficient to use, easy to remember, has few errors and is subjectively pleasing" (Silius, Kailanto, and Tervakari 506).

Other categories are equally important. The added value assesses whether there is anything new or special for the user. Accessability is important because social media outlets are designed for individuals who contribute content in different contexts. Privacy and security deals with protecting the users, while the motivating factors looks at how rewarding the participation for the user is, whether it takes into account all users (beginners, advanced users, etc.), whether it provides personalization and maintaining of interest, and whether it makes it easy to follow the development in the media. The web tool evaluates information reliability by assessing "accuracy, authority, objectivity, currency, and coverage" (Silius, Kailanto, and Tervakari 506).

The approach presented by Silius, Kailanto, and Tervakari is a good example of…… [Read More]

Works Cited

Gayo-Avello, Daniel. "Don't Turn Social Media into another 'Literary Digest' Poll." Association for Computing Machinery.Communications of the ACM 54.10 (2011): 7. ProQuest Research Library. Web. 28 Nov. 2011.

Silius, Kirsi, Meri Kailanto and Anne-Maritta Tervakari. "Evaluating the Quality of Social Media in an Educational Context." 2011 IEEE Global Engineering Education Conference. 4 Apr. 2011. Web. 26 Nov. 2011

Pauline Howes, et al. "An Examination Of The Role Of Online Social Media In Journalists' Source Mix." Public Relations Review 35.3 (2009): 314-316. Academic Search Premier. Web. 27 Nov. 2011.

YORK, JILLIAN C. "The Revolutionary Force Of Facebook And Twitter." Nieman Reports 65.3 (2011): 49. MasterFILE Premier. Web. 26 Nov. 2011.
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Social Media Travel and Tourism

Words: 4339 Length: 13 Pages Document Type: Essay Paper #: 4515526

This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook or Twitter (42%). but, although personal recommendations have a clear impact on choices, the question is whether positive comments have a greater impact than negative comments. This distinction has not yet been made with regard to word of mouth marketing effects. The U.S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011). Why would hard-nosed politicians with limited budgets invest so much in negative advertising if positive comments had greater impact on behaviour?…… [Read More]

Bibliography

Arnold, S.E., 2010. Twitter can lower marketing costs -- how to put the cost effective service to good use, Smart Business San Diego.

Brown, J., Broderick, a.J. And Lee, N., 2007. Word of mouth communication within online communities: conceptualizing the online social network, Journal of Interactive Marketing, 21(3), pp.2-20;

Curran, James M. 2011. Lennon, Ron. Participating in the Conversation: Exploring Usage of Social Media Networking Sites. Academy of Marketing Studies Journal, Vol. 15.

Doganis, Rigas. The Airline Business in the Twenty-First Century. Book by Routledge, 2010.
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Negative Effects of Social Media

Words: 1677 Length: 5 Pages Document Type: Essay Paper #: 16531643

Negative Impacts of Social Media

Without a doubt, social media has changed the way that we live. People all over the world are more connected and have more potential to connect with others, making friends and colleagues all over the globe. News and currents events are able to travel at lightning speed around the city, nation and world community, making us all in touch as ever. But even so, there is a dark side to social media, one which must not be ignored. For all the wealth of information that's out there, there's a ton of information which is trite, repetitive or useless. Part of the battle of social media is the need to weed through all the worthless information that's out there, in order to get to the information which is important or necessary. This is one of the milder drawbacks of social media. Social media at its most…… [Read More]

References

Gee, D. (2013, November 17). 'Twitter tantrum' is a tragic lesson for teens. Retrieved from buffalonews.com: http://www.buffalonews.com/columns/denise-jewell-

gee/twitter-tantrum-is-a-tragic-lesson-for-teens-20131117

Kaiser, S. (2012, February 13). Social media can both help and hurt real-life relationships. Retrieved from usatoday.com:

  http://usatoday30.usatoday.com/news/health/wellness/story/2012-02-13/Social  -media-can-both-help-and-hurt-real-life-relationships/53084556/1
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Social Business and the Retailer

Words: 9885 Length: 34 Pages Document Type: Essay Paper #: 5588703

Social Media etailing Applications: Opportunities and Threats

How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?

This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.

Social Media Business Applications

Chapter…… [Read More]

References

About Honda. (2013). Honda. Available: http://corporate.honda.com/america/philanthropy.aspx?id=philanthropy_overview. Last accessed 1 November 2013.

About Virgin. (2013). Virgin America. Available: http://www.virginamerica.com/about/airline-company.html.

Baumann, M. (2010, June). @Twitter Discloses Business Model #Promotedtweets RT.

Information Today, 27 (6) 1-5.
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Web 2 0 With a Focus

Words: 6782 Length: 25 Pages Document Type: Essay Paper #: 3008169

0 is "…a broad name used for a number of different experiments that are being done in the research community" (eddy & Goodman, 2002, p. 12). The emphasis here is in 'experiment' as Web 2.0 is a platform for the testing of new applications and innovation, as well as being an area for research and development in education and science.

The differences in the way that Web 2.0 functions can be seen in the concept of the Internet as a new platform or environment. This is a concept that exceeds the idea that a new Internet would merely offer new applications that would be in essence an extension of Internet 1.0. As Tim O'eilly and John Battelle note, Web 2.0 means "… building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on…… [Read More]

References

Anderson a. ( 2007) What is Web 2.0? Ideas, technologies and implications for Education. Technology and Standards Watch, Feb. 2007. Retrieved from http://www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdf

Atchison S. (2007) Are You Chasing the Web 2.0 Trend? Part 2. Retrieved from http://www.clickz.com/3626152

Bogatin B. ( 2007) Web 2.0 Social Networks: Cool but marginal and unprofitable?

Retrieved from http://blogs.zdnet.com/micro-markets/?p=1062)