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¶ … business consultant hired assist CanGo a Stragetic Management Plan start an online gaming systems. Elizabeth- CEO/Founder, Andrew- Director Marketing, Ethel-Director Accounting, Warren-Director Operations, Maria-Director Human Resources, Clark-Director Finance, Gail, Nick, Whitney, Debbie- Senior Staff Members.
CanGo
Situation analysis
The first step in addressing the problems faced by CanGo is represented by the analysis of the company. At this level, it is important to identify the points of strength and weakness as they arise from within the company's internal environment, as well as the threats and opportunities presented by the external environment. These issues are best addressed throughout the following SWOT analysis:
Internal strengths
Internal weaknesses
- The company enjoys a strong presence within the market and it has created customer trust and brand equity
The product selection of CanGo is impressive, revealing an increased ability to serve the needs of wide customer segments.
- After a difficult year, the employees are tired and it is difficult to motivate them to increase their efforts
- The organizational resources have been negatively affected by the internationalized economic crisis, meaning that the firm has been forced to remain restricted in investments and developments.
External opportunities
External threats
- The holiday season is approaching quickly and this translates into great sales opportunities
- The customers are busier with each year and they seek more convenient ways for shopping and entertainment, such solutions including online shopping and online gaming
- The numerous technologic advancements allow the company to integrate further developments.
- The internationalized economic crisis decreases the purchase powers of the individuals, negatively impacting...
Its future scope is that of combining its strengths and opportunities in a means in which it manages to overcome its shortages and threats.
Issues facing CanGo
In order to develop the measures to helping the firm attain its objectives, it is first necessary to identify the specific issues which face it. In other words, at this level, it is necessary to pin point the issues which raise the most problems for CanGo. The lines below list these in order of importance:
1. Low levels of employee morale and performance
2. Restricted financial resources
3. Uncertainties pegged to the available inventory
4. Limited time until launch and until the commencement of the holyday season
5. Lack of employee training and expertise with internet operations
6. Lack of experience with internet gaming.
Recommendations
Each of the problems above is crucial and its resolution is vital to ensuring that CanGo is able to successfully complete the two projects it set out to complete -- the preparation for the holyday season and the launching of the online gaming site. Additionally, it is important for the strategic efforts to resolving these issues to be implemented in the correct order, otherwise the results would be different from the ones actually expected. In this order of ideas, the recommendations and the order of importance are listed below:
1. Improving employee morale
2. Providing training programs
3. Communicating with employees on the necessity to be quick and…
References:
Barrett, R., 2003, Training, developing and motivating people, Nelson Thornes
Evans, J.R., 2010, Quality and performance excellence, 6th edition, Cengage Learning
Trehan, M., Trehan, R., Advertising and sales management, FK Publications
CanGo Case Analysis Six Key Issues Facing CanGo Effective organizational management requires going beyond managing the daily business operations. Organizational management requires paying attention to the financial and strategic side of the organization. However, strategy does not end with the mechanics of operating the business. Managers must attend to the "people" side of the organization as well. This firm has been hired as a business consultant to the CanGo company to explore
CanGo's financial condition can be measured by analyzing its financial statements, in particular by conducting a ratio analysis. The company is liquid. Its current ratio is very high at 5.39 and quick ratio likewise at 4.53. These figures are typical of a company that is in great financial condition. These figures are bloated, however, by the fact that much of the current assets are in the form of accounts receivable.
This is exactly what is going on at CanGo. It's a process and decision that could over time limit the company's growth however. Recommendation While the approach of assigning the most complex and rewarding projects to the most accomplished employees, it robs them of long-term motivation (Ramsey, 2010). The focus needs to be on providing the accomplished Java programmer with autonomy, mastery and purpose to ensure long-term motivation that will last
Primarily, the market for CanGo Inc. will be segmented in two ways, which include gender and age groups. Segmentation according to income groups cannot be used because all services provided by CanGo Inc. will be easily affordable by all income groups since the company cannot afford to charge high prices due to competitive pressures. Many services such as gaming will also be provided for free. Marketing Mix The marketing mix of
CanGo: Competitive Analysis Due to recent acquisitions and expansions of its operations as well as the changing nature of the retail industry as a whole, CanGo operates in several different market segments. This can make a competitive analysis of the company somewhat difficult to conduct with any degree of certainty and with concrete conclusions, as the complexities of a competitive comparison must take into account the differences in business model and
CanGo Analysis Financial Analysis of CanGo CanGo does not appear to be especially efficient given the two efficiency measures appearing here. With both the Receivables Turnover and the Inventory Turnover, higher ratios indicate better efficiency -- the company is able to collect on accounts and turnover inventory faster (Spiceland et al., 2009). In the case of the former, CanGo's ratio of 1.56 is very low, suggesting that it takes almost two-thirds of