Online Shopping Essays (Examples)

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Online Security

Words: 565 Length: 2 Pages Document Type: Essay Paper #: 54303210

Online Shopping Can Be Safe

There are definitely risks associated with online shopping. There have been many cases of hackers gaining access to shoppers' personal information. One case that just happened recently and has flooded the airwaves was Target who was hacked on December 18th, 2013. The company had over seventy million people with their names, home addresses, email addresses and phone numbers stolen and an additional forty million debit card credit card account information stolen as well (Malcolm, 2014).

Target, after acknowledging that as many as 110 million customers had personal information and card data stolen, said it would speed up its adoption of more secure payment technology. Suddenly, banks were being pressured to issue customers new cards with microchips, which have been used in Europe for more than 20 years. Congressional committees asked, with urgency, what more could be done (Malcolm, 2014).

Now many banks and retailers are trying to push for security chips to install in U.S. systems as well by next holiday system, October, 2015.

Although these major security breaches occur, online shopping is still relatively safe. Though hackers may have personal information from millions of users, there are other steps that must be taken before…… [Read More]

Works Cited

Garver, A. (2012, September 11). Top 5 Dangers Of Online Shopping And Precautions To Take On Cyber Monday. Retrieved from Forbes:

Malcolm, H. (2014, February 24). Merchants look for new and improved payment technologies. Retrieved from USA Today:
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Online Transaction Empowered by E-Currency Exchange Without

Words: 3484 Length: 13 Pages Document Type: Essay Paper #: 8037335

Online Transaction Empowered by E-Currency Exchange without credit card

The growth of the internet on a public scale, since its arrival in the eighties has allowed businesses to expand internationally. User interactions are no longer restricted to the local level. Easy to use web interfaces allow voice, message and video-based conversations. Entrepreneurship is much easier than before as individuals can place their product catalogues on websites without much set up costs. Country specific currencies (such as the American dollar, Euro, Rupee etc.) tend to cause problems if users need to purchase something unavailable in their location. This led to the concept of 'E-Currency' which is geared towards online transactions as it removes usage limitations based on country or nationality. The popularity of this industry grew as a way of handling the restrictions imposed on global businesses. Privacy is a major concern in this regard since there are multiple web-based transactions involved. Security features for such financial operations have had their shortfalls in the past but managed to become pretty stable. The existence of E-Currencies primarily depends on factors such as the improved privacy features, the need to generalize fund formats throughout the world and the execution time for such transactions…… [Read More]


Christian, P.(n.d.) Speed-E-Money: A subsidiary of international load center. Retrieved from

n.a. (2002) Understanding the E-Currency and Exchange maker industries. Retrieved from

n.a. (2011) Terms of service. Retrieved from

n.a.(2011) E-Currency Fact Sheet. Retrieved from
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Online Store Business Concept Type

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 35663001

Despite this array of potential benefits I also came across numerous obstacles including risk issues that encompass security and privacy concerns. With this in mind when starting my own business I'll will focus to prevent and take every precaution possible to overcome and therefore give myself advantage over the competition.

Potential customers how many have you talked to?

While attending seminars, talking to friends and meeting new people during my research I spoke to at least 30 people.

A what did you ask them?

Did you shop online? How many times? What was your experience? Were you satisfied with the transaction? Were you satisfied with the product? Why do you shop online? What products do you buy online? What website do you use when shopping online?

A what did you find out?

According to my findings, although online shopping is already a multi-billion dollar industry, electronic commerce is still in its development stage. About 56% of people that I talked to prefer to 'feel' and 'touch' the product they buy. The other 44% of people describe online shopping as fast, convenient and the biggest plus was the ability to shop in the comfort of their own home. Interesting part of…… [Read More]

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Online Selling Small Businesses & 8226 Identify Benefits

Words: 1129 Length: 4 Pages Document Type: Essay Paper #: 36639556

online selling small businesses. • Identify benefits costs online retailing i) small businesses online retailing ii) small business online retailing. • Explain online retailing affect financial management existing small business chooses move online retailing.

Online Selling

The following pages focus on identifying and discussing the impact that online selling has on small businesses. The paper intends to address issues like benefits and costs associated with online retailing. In order to provide information that can be used in understanding the factors that influence this process, the paper presents the situation of small businesses that use online retailing, but also of those that do not use this type of retailing. This comparison is intended to help readers better understand the data collected by the research process.

The research method used in this case is represented by secondary data collection. The reason behind selecting this technique relies on the advantages of secondary research. Secondary sources of information are easier to access by researchers, and have very little costs, sometimes they are free of charge, mostly in the case of Internet sources. Such information sources are more available than primary sources of information. However, the disadvantage of these information sources is that they are…… [Read More]

Reference list:

1. Grosso, C. et al. (2005). Retailing: What's Working Online. McKinsey Quarterly. Retrieved October 14, 2011 from

2. Online Retailing's Next Frontier (2011). Forbes. Retrieved October 15, 2011 from .

3. Bannister, P. (2002). Ten Best Practices of Online Retailing. E-Commerce Guide. Retrieved October 15, 2011 from
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Online Privacy and E-Commerce

Words: 1890 Length: 5 Pages Document Type: Essay Paper #: 4735489


A fresh channel of distributing personal information has been opened up by the internet. It is now the fastest developing electronic means of communication the world has ever seen. For instance, in the U.S. after the widespread use of electricity nearly 46 years later only 30% of American homes had access to electricity and almost 38 years elapsed before 30% of households had telephones with only 17% enjoying television. For a period of only 7 years another 30% had internet connection and after 5 years of exponential growth there was rapid expansion of fresh internet connection. More than five million Americans joined the communication superhighway in the first quarter of the year 2000 which translates into about 55,000 fresh users daily (Selis, Ramasasty, Kim, & Smith, 2003).

The quick spread and development of the internet has both pros and cons. The technological growth that makes it possible to get quick access to information and commercial items has given internet service providers a leeway to gather, keep, transfer and sell large degrees of pertinent information to and from persons who utilize their websites. Amongst the American public this gathering of personal data is an issue of great concern and worry…… [Read More]


Dai, B., Forsythe, S., & Kwon, W. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter?, Journal of Electronic Commerce Research, 15(1), 13-24. Retrieved from

Kroft, S. (2009).The Data Brokers: Selling your personal information. Retrieved from 

Marwick, A.E. (2014). How Your Data Are Being Deeply Mined. Retrieved from

Selis, P., Ramasasty, A., Kim, S., & Smith, C. (2003).Consumer privacy and data collection. Retrieved from
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Online Retailing Operates What Kind of Problems

Words: 9794 Length: 35 Pages Document Type: Essay Paper #: 10008187

online retailing operates, what kind of problems they face and the kind of environment they operate in. The author has also focused on Asian online retailing and special focus on Hong Kong online retailing. It has 22 sources.

Access of basic necessities of life has followed the conventional method of buying and selling. This pattern changed in the last decade with the emergence of information technology age. When consumers have the ability to access information instantly, technologists thought why not access to products has as well. Thus emerged the concept of retailing online.

Online market had initiated with selling of information but today one can interact on the internet and buy physical products without any fear, atleast in some parts of the world. The main concern for consumers today is not whether their regions have access to the internet or not but rather focused on how fast and how online retailers can promptly provide them with products / services. As a result of this attitude a lot of internet companies started to have a separate division for marketing - online retails or more commonly known among IT professionals as retail. Online retailer is a diversified version of the e-commerce sister.…… [Read More]


Author not available, Poor Customer Service Kills Online Shoppers' Holiday Spirit, and Online Retailers' Bottom-Line, Says Jupiter., Business Wire, 12-19-2000.

Author not available, E-COMMERCE LEARNS FROM 1999 SEASON., United Press International, 12-26-2000.

Author not available, EXECUTIVE Business BRIEFING., United Press International, 05-02-2001.

Ricadela, Aaron & Mitchell, Gabrielle C. News: Electronic retailing proves tricky -- Allure of Internet sales leads to revenue-sharing ventures, partnerships with hosts., Computer Retail Week, 10-20-1997, pp 02.
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Online Newspapers the Newspaper Industry Picturesque for

Words: 4448 Length: 10 Pages Document Type: Essay Paper #: 12589244

Online Newspapers

The newspaper industry, picturesque for centuries, symbolized novelty marked by downright, clear-cut representation of information and news and painstakingly categorized. Readers got used to repose faith in some bylines and be aware of indications of prominence, like the blaring headline in the form of a banner. A good number of people think a computer screen can never take the place of a newspaper. Online newspapers are securing a position for themselves, particularly among the news hunters, the computer users, and the youths, who perceive the Internet as the practical medium for information and news. The online medium is befitting for the people who have treaded ahead of MTV, afar Entertainment Tonight and also further than wired journal. (The Online Newspaper: A Postmodern Medium)

With its predisposition to distort and combine media, the online newspaper is not as clear-cut as its print brethren, despite the fact that it has every news and information contained in a newspaper. The online newspaper comes after modernism. The subsequent movement flagged off with the descent of Mcpaper, USA Today in the initial stages of 1980 appropriate for a class of commuting generalists. Its main company Gennett Company took advantage of its vibrant cover…… [Read More]


Clark, Matthew. (2002) "Online newspaper readership climbs" July 10. on 20 October, 2004

Coats, Rusty. (2002) "Online Newspaper" Volume 1; Number 3. May.

A Accessed on 20 October, 2004

Facts about newspapers - 2002 / Page I" Retrieved at Accessed on 20 October, 2004
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Exploring Online Consumer Behaviors

Words: 575 Length: 2 Pages Document Type: Essay Paper #: 25827314

Online Consumer Behaviors

Consumer Behavior

Consumer Perceptions of Online Shopping and how this Influences Purchasing Decisions

Exploring Online Consumer Behavior

Internet usage has increased rapidly in the past few decades. Accompanying this trend has been the increase in online retail shopping by consumers. However, many consumer behaviors, motivations, and attitudes toward shopping via this medium are still being researched and there are many opportunities for further research. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. By identifying these relevant factors, a new research strategy can be developed in which both consumers and vendors can gain knowledge and understanding of behaviors which exist.

Behaviors Associated with Internet Consumerism

There are many variables to consider when outlining behaviors of Internet consumerism. According to Vazquez and XU (2008, p.409) online consumer behavior is…… [Read More]


Vazquez, D., & Xu, X. (2009). Investigating linkages between online purchase behaviour variables. International Journal of Retail and Distribution Management, 37, 408-419. doi: 10.1108/09590550910954900
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Shopping Tourism in Hong Kong Item Page

Words: 4928 Length: 18 Pages Document Type: Essay Paper #: 33709828

Shopping Tourism in Hong Kong

Item Page Number

Tourism in Hong Kong

Shopping Tourism in Hong Kong

Urban Tourism

Destination Marketing

Shopping Tourism

Questionnaire Design

Shopping Tourism in Hong Kong

Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this serves to impact tourism activities. The second element is comprised by the various attributes of the city represented in the accommodations that tourists receive and that which represents the infrastructure of the city.

II. Tourism in Hong Kong

The Tourism industry in Hong Kong is reported as "a major pillar…… [Read More]


Cheung, Sidney (nd) Cultural Tourism and Hong Kong Identity. Department of Anthropology. The Chinese University of Hong Kong. Retrieved from:

Discover Hong Kong by Rail (2012) Hong Kong Tourism Board. Retrieved from:

Experience Unique Hong Kong (2012) Hong Kong Tourism Board. Retrieved from:

Hong Kong Culture (2012) Tourism Asia Network. Retrieved from:
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Online Table Reservation and Menu-Order

Words: 2427 Length: 8 Pages Document Type: Essay Paper #: 4858321

Many people who choose to eat at upscale restaurants consider themselves gourmets who enjoy showing off their knowledge of fine food by ordering dishes using correct French pronunciation or by knowing the difference between flambe and flame-broiled. To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with table selection or other fastidious details that a live hostess or waiter can.

However, this service could appeal to event planners and people who are responsible for organizing and arranging meals for large amounts of people. By allowing people to order online, conference and other large event planners may be able to provide more flexibility in the menu offerings and hasten the ordering process by having drink, appetizer, entree and dessert choices in hand instead of having to collect even pre-ordered orders once again.

Expanding the market

Another option for this kind of service is to use it as an advertising vehicle for tourist sites and chamber of commerce web site. The site could then expand its offerings to less upscale restaurants, but serve more as an online advertising vehicle than…… [Read More]


Andrews, Whit. (2000). Internet World 6.8: 32

Carlson, S. (2000). Internet Booksellers Rely on Low-Tech Legwork of Student Representatives. The Chronicle of Higher Education. 46.26

Fox, Susannah & Jones, Sasha (2009). Generations Online in 2009. Pew Internet & American Life Project.

Fox, Sasha & Vitak, Jenna. (2008). Degrees of Access. Pew Internet & American Life Project.
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Online Profiling the Extensive Collection

Words: 2797 Length: 10 Pages Document Type: Essay Paper #: 24130980

They worked with the FTC to define the following four Fair Information Practices, rules designed to prevent companies from abusing the information they receive through online profiling (Computer law tip of the week, 2000):

Rule 1 (Notice): A company must notify customers that it uses online profiling to track their online habits. If it collects personally identifiable information about customers, such as their names, addresses or telephone numbers, the company's website must clearly and unambiguously notify them of this fact before the company collects this information.

Rule 2 (Choice): Depending on the type of information a company collects, there must be opt-in and opt-out options. Opt-in, or obtaining the customer's permission, is required to link personally identifiable information that a company has about a customer such as name, address or telephone number with data acquired about Web surfing habits. Opt-out means that the customers have to be given the chance to say no, but they don't have to explicitly agree. Opt-out is required when merging non-personal data about customers.

Rule 3 (Access): Customers must have reasonable access to personally identifiable information that a company keeps about them for profiling.

Rule 4 (Security): A company must make reasonable efforts to protect…… [Read More]


Arnis, D. (2000, Feburary 1). Online profiling: A threat or a benefit?.

Berman, J. (2000, May 25). Privacy online: Fair information practices in the electronic marketplace.

Clickstream concerns.

Computer law tip of the week (2000, August 14).
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Online Learning

Words: 1056 Length: 3 Pages Document Type: Essay Paper #: 73698709

Online Learning

What is the future of distance learning (including online learning as well as distance alternatives to internet delivered instruction)?

The future of distance learning is often viewed in black and white terms -- that is, that online learning will completely replace face-to-face instruction in the classroom, or that online learning is destructive to the purpose of pedagogy. However, the truth is likely to be between the two extremes. On one hand, distance learning for over-committed learners at community colleges with many outside 'life' obligations and individuals seeking supplements to their education such as executive MBAs, seems to be growing. Even the most prestigious schools in the nation, such as New York University's Stern School of Business, offer part-time executive MBA programs that marry limited onsite education opportunities with online opportunities, as noted on the website of the school.

But distance learners in all situations must be highly motivated. "While some people thrive on the independence and freedom offered through such classes, others find themselves regretting their decision and wishing they had enrolled at a traditional school instead," because of the varying commitment of online teachers as well as fellow students in the 'distanced' environment of the online school.…… [Read More]

Works Cited

Dover, Kimko. (2005) "Contract Work in Adult Education." About. Com. Retrieved 4 Jul 2005 at

Labour, Michel Charles Juwah, Nancy White and Sarah Tolley (2000) "Facilitating Online Learning." Online Tutoring. Last Updated 21 Feb 2002 Retrieved 30 Jun 2005 at

Littlefield, Joan. (2005) "Is Distance Learning Right for You?" About. Com. Retrieved 4 Jul 2005 at

Smith, Judith. (2005) "Integrating Technology with Teaching." About. Com. Retrieved 4 Jul 2005 at
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Online Escort Services and Their

Words: 2783 Length: 10 Pages Document Type: Essay Paper #: 9121935

, 2001). Based on the proliferation of the Internet and the near-ubiquity of personal computers in many affluent homes, these rates can reasonably be expected to have increased even further in subsequent years.

In fact, it would appear that the more people of both sexes are using the Internet for these purposes, the more ways they are finding to do so. In this regard, Green and her associates point out that, "The fact that one can access sexually related materials and interact with others anonymously on the Internet has opened the doors even wider. Using anonymous screen names, individuals can explore and express their sexual interests with little fear that friends, coworkers, or even spouses will discover their activities" (2001, p. 303). Furthermore, the individuals who participate in these encounters can do so with other anonymous individuals without the risks typically associated with face-to-face relationships; if an anonymous online relationship turns sour, it is a simple matter to discontinue it.

In addition, and perhaps more importantly for this analysis as it applies to online encounters, gender identification in computer-mediated forums can be difficult - if not impossible -- because the individual's physical appearance is not in evidence unless he or…… [Read More]


Benotsch, E.G., Cage, M., & Kalichman, S. (2002). Men who have met sex partners via the Internet: Prevalence, predictors, and implications for HIV prevention. Archives of Sexual Behavior, 31(2), 177.

Giuseppe, R., Tiziana, T., & Anolli, L. (2003). The use of the Internet in psychological research: Comparison of online and offline questionnaires. CyberPsychology & Behavior, 6(1), 73.

Green, A., Katelyn, S., Mckenna, Y.A., & Smith, P.K. (2001). Demarginalizing the sexual self. The Journal of Sex Research, 38(4), 302.

Hill, R.J. (2005, Spring). Poz-itively transformational: Sex workers and HIV / AIDS education. New Directions for Adult and Continuing Education, 105, 74.
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Online Auction Sites Including Ebay

Words: 462 Length: 1 Pages Document Type: Essay Paper #: 9784625

There are additional verification services for security in addition to interactive chat between buyers and sellers as well. eBay, ad all use multiple layers of security to ensure fraud does not occur in their sponsored transactions. In reviewing potential flights on it is clear that going directly to an airline's website and shopping for specials can actually save money. It is apparent that the costs of running the site are included in the fees as well. Overall, if the deal was good enough for a flight and the security of the site could be verified, using an auction site would save a significant amount of money. Yet the risks associated with any online transaction with an unknown seller would have to be weighed against the benefits on a transaction basis. In other words I would be very careful about using an online auction site until I was able to verify the seller, their credibility, and the sites' credibility and security as well.… [Read More]


Dimitris Bertsimas, Jeffrey Hawkins, Georgia Perakis. (2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.

Li-Chang Hsu, Chao-Hung Wang. (2008). AA Study of e-Trust in Online Auctions. Journal of Electronic Commerce Research, 9(4), 310-321.

Barbara B. Stern, Maria B. Royne, Thomas F. Stafford, Carol C. Bienstock. (2008). Consumer acceptance of online auctions: An extension and revision of the TAM. Psychology & Marketing, 25(7), 619.
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Learn About the Shopping Strategies

Words: 1194 Length: 4 Pages Document Type: Essay Paper #: 57398428

When searching for an item, the website will be designed in such a way that it will suggest some similar items for customer with different color, size, prints and designs. Similarly, the website will be designed to create a unique user profile, and the more customers log in, the more accurate the website will create their profiles. In their profile, customers will provide information on the items they like and the items they do not like. Thus, the user profile will be a system that would know each customer's sizes, and in different brands and this strategy will create a brand advantages for

Typically, has some unique features generally different from websites such as or The features of will assist customers to locate what they are searching without problem. More importantly, will differentiate itself by offering unique shopping experience for customer due to its overall layout. The best thing about is that it is possible for customer to create a unique user profile. Typically, when customers log in, it will be possible to match their profiles with the items in the online catalogues. When making constant online purchase, the will use the…… [Read More]


Australian Government Initiative.(2010). Business Plan template. Australia.


Appendix 1: Diagram of the Home Page of

Dresses | Sexy Lingerie | Handbags | Jewelry | Beauty & Care | Women's Shoes Advanced Search
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Harmony History Shopping & Digital Privacy Harmony

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 66924917

Harmony, History, Shopping & Digital Privacy


Growing numbers of people are turning to online access for a number of rather ordinary activities. And increasingly they are learning that in doing so they are becoming involved in a world of business and to some extent deception that is at best built on a rather fragile foundation of trust and market forces. We have known for some time that as users of the virtual universe of opportunities, we are sharing with others information about us and what we want. But the extent to which this information is otherwise being used has been left in the hands of a relatively unguarded concept of openness and honesty. We seem to like the idea of putting ourselves out in the world to see what happens of its own accord, no matter whether we are looking for love, our family's past or good shopping deals. Only now are we beginning to see that this sense of trust and openness may not be as solid as we've thought. In fact, it may well be the case that what we have thought of until now as privacy may well be giving way to a greater…… [Read More]

But this search for convenience has tremendous disadvantages that we often easily overlook. Clearly, it involves giving away information whose value we have little appreciation for. But just as importantly, we do this without recognizing that those who gather this information do so with the intention of reshaping our future. They use the information to determine where we might like to go in future searches for information. The privacy pages of sites like (2012), as one example, openly tell us if we read them that their software is using the information they give us to decide what we might like -- effectively cutting out the world of luck or chance in the searches we seem to want to make for ourselves.

PROTECTIONS: For the most part the experience of exploring the virtual world of access is very much like the adventure itself: it is built on us having a sense of trust that the system itself will guard our interests. Most advanced nations have some acceptance in core human rights being based on people being free to exploit their own privacy; but how this happens in practice remains unclear. So what we find is that collectively we seem to use the power of our numbers and this interest in privacy to be its own source of protection. There are consumer protection laws and common sense rules (Privacy Rights Clearinghouse, 2011), and these make up the majority of what we count on for protections.

Mostly though we trust that if people or businesses do something with the information that we provide them that is not as expected, masses of people -- usually through the media -- will create a
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Americans and Canadians Differ in Their Online

Words: 1243 Length: 5 Pages Document Type: Essay Paper #: 67208228

Americans and Canadians Differ in their Online Spending Habits?

It is no secret that the economies of most industrialized nations have been sluggish over the first part of the 21st century. However, consumer confidence in North America may be on the rise. For instance, according to a March 2012 Reuter report consumer confidence for Americans and Canadians remained stable as 26% of Americans (the highest level in over a year) and 28% of Canadians believed that their economies would improve over the next year. These figures are taken from the RBC U.S. Consumer Outlook Index and the RBC Canadian Consumer Outlook (RBC COI and RBC CCO respectively; Reuter, 2012). Of course this is really not as optimistic as the researchers depict it, because 26 or 28% does not represent a majority. Therefore, the real news is that the majority of citizens in these countries DO NOT believe there economy will improve. According to the same source the RBC Economics forecasted that the Canadian GDP would increase by 2.6% over 2012, whereas the U.S. GDP would increase by 2.5%, both strengthened by a rise in automobile sales and overall growth in consumer spending, which are mild improvements at best.

American and…… [Read More]


Miller, G.E. (July 5, 2011). U.S. Vs. Canada consumer spending: Who is more budget savvy? In 20 Something Finance. Retrieved April 18, 2012, from s-vs.-canada-consumer-spending/.

Reuters (March 22, 2012). Canadians and Americans share more than a border - we have similar concerns about economy, employment: RBC. In Reuters. Retrieved April 19, 2012 from
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Effect of Socio Cultural Factors on Online Buyer Behavior

Words: 1737 Length: 5 Pages Document Type: Essay Paper #: 95281591

Socio Cultural Aspects on Online Buying Behavior

In world of today, survival without internet is extremely difficult as internet serves as an efficient and effective way of communication globally. Earlier when internet was introduced, the focus was mainly to communicate with the people or organizations across the globe. The main purpose was to quicken the process of communication and to enhance the communicating opportunities for businesses in order to improve the economic output. However today, the purpose has expanded. People are now using internet as a communication tool not only for the purpose of getting in touch, or work, but also to explore more options available for them as buying opportunities around the world.

Literature Review

Online buying is a term interchangeably used for online shopping. Both these terms refer to buying of goods or services via the internet. Online buying can also be termed as virtual buying as there is no physical existence or store, products or services. Few ways in which online buying can take place are:

Online Stores

Online communities



Social Networks

Online buying behavior is a term referred to the behavior of the people who buy products / services online. While it is important…… [Read More]


Alhadeff, R. (2011). Succeeding in Ecommerce.

Barnes, S. (2012). Ecommerce and V-Business. Taylor and Francis Inc.

Bellman, S., Lohse, G.L., & Johnson, E.J. (1999). Predictors of Online Buying Behavior. Communication of the ACM.

Hassan, H.H., & Rahim, S.A. (2007, June 9). Factors affecting online purchasing behavior.
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Starting an Online Retail Business

Words: 2396 Length: 7 Pages Document Type: Essay Paper #: 77202319

"For successful transactions, final sale fees are calculated using a sliding scale, with a range of 6% to 0.75% of the final transaction value, with a minimum FSF of 10¢ on completed sales. Gold account-holders are able to list up to 2000 items with no monthly fees, while higher listing limits are available with upgraded account levels carrying a monthly subscription fee" (Atomic Mall -- FAQ, 2012).

Anyone who is at least 18 years of age, capable of engaging in legally binding transactions under applicable law, and has either a valid credit card or PayPal account can sell at Atomic Mall. The first step is to complete the secure Seller Registration form and providing ones real name and address, along with a valid Visa, MasterCard or American Express account number. The card is used to help verify your identity, but is not charged until one makes a sale on the site. Payments can also be taken through PayPal. In order to minimize fraud and ensure that they only sign the highest quality merchants, Atomic Mall charges a non-refundable confirmation fee at signup. This fee helps them screen out less than sincere sellers, and ranges from $10 to $12.50. This fee…… [Read More]


Atomic Mall -- FAQ. (2012). Retrieved from 

Future of Ecommerce. (2004). Retrieved from

Hodgkins, K. (2012). How to Start an Online Retail Business. Retreived from

How to Start a Retail Business. (2007). Retreived from
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Walmart's Online Logistics and Distribution Strategy

Words: 2602 Length: 8 Pages Document Type: Essay Paper #: 21520070

Walmart is the world's largest retailer. The company has operations in many countries around the world, but its biggest market remains the United States. For the 2015 fiscal year, Walmart had revenues of $485 billion and a net income of $16.3 billion, both of which represented an improvement over the year previous. The company's revenues have increased steadily over the past five years, but profits peaked in FY2013 (MSN Moneycentral, 2015). As the company's 3.3% net margin hints, Walmart competes as a cost leader, seeking to earn profits by selling high volumes at slim margins. The company sells a wide range of consumer goods, is the largest seller of groceries in the United States, with a 25% share, and groceries now account for 55% of the company's U.S. revenues (Leeb, 2015). The company is also one of the world's largest online retailers, at around $12 billion annually, but this makes it a distant player compared with industry leaders Amazon. Some have argued that Walmart's emphasis on food holds it back in terms of online sales development, to the point where rival Target is actually better positioned (Wahba, 2015).

Operational Issue

Walmart wants to increase its share of online retail, but…… [Read More]


Leeb, S. (2015). Wal-Mart fattens up on poor America with 25% of U.S. grocery sales. Forbes. Retrieved August 9, 2015 from

MSN Moneycentral (2015). Walmart. Retrieved August 9, 2015 from

Schoutlz, M. (2015). Why the Walmart e-commerce strategy won't beat Amazon. Digital Spark Marketing. Retrieved August 9, 2015 from

Wahba, P. (2015). How do Target and Walmart stack up in the e-commerce wars? Forbes. Retrieved August 9, 2015 from
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Business Plan Biz Online Is

Words: 1164 Length: 4 Pages Document Type: Essay Paper #: 66602548

The company shall have sales section, which shall be in charge of reaching market already created by the marketing team. We shall employ gorilla tactics whereby sales people are send to the client premises to discuss and delivery the service or make a deal.

The Biz online shall also have a group of sales representative based in the office. These sales representatives shall be tasked with outsourcing potential clients' telephone number and calling them. However, we intends to sale most of our services through online. Every client who would like to buy any of our services could simply login on our system and make payment through their Visa cards. Finally, Biz online intends to have a sales desk in the office as its long time objectives, to listen to clients, call clients and solve their query amicable.

Sales Forecast



1st Year

2 nd

3 rd


Coupon Sale





Web site promotion





Facebook & twitter promotion





Gift and after sales services promotion





Groupon Promotion








2.6. Promotion

The Biz online intends to minimize its expenditure it uses…… [Read More]

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Recommendations for WalMart com to boost online'sales

Words: 752 Length: 2 Pages Document Type: Essay Paper #: 13115369

Strategic Recommendations for to be ahead of

Walmart is a U.S. multinational retail company operating a chain of hypermarket, grocery stores, and discounted stores. The company operates under different brands using Walmart for the United States and Canadian brand, Best Price in India, ASDA in the UK, and Seiyu in Japan. By June 2016, Walmart is the largest retail store by revenue with revenue of $482.1 billion and net income of $15.08 billion. Despite the success of Walmart over the years, the company has still recorded poor performances in e-commerce compared to While Walmart has launched the online business more than 15 years ago, the company is still struggling in the online business. The revenue realized from the online sales is still insignificant compared with the revenue realized from the in- stores.

Objective of this paper is to provide the recommendations for Walmart Executive to improve their performances in the online sales.

Recommendations to boost Sales in the Online Stores

In the United States, Walmart realizes only 7% of their revenue from online sales. (Mcintyre, 2016). Although Walmart is a price leader for the in-store retail items, however, the has still not offered low prices for…… [Read More]


McIntyre, D.A. (2016). Walmart Online Sales Remain Tiny Fraction of Revenue. Wall Street Journal.

Michael, A. Hitt, R. Duane, I. et al. (2016). Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning.
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Online Consumers and the Co-Creation of Meaning

Words: 1834 Length: 6 Pages Document Type: Essay Paper #: 40042483


Consumers and the Co-Creation of Meaning in Online Settings: Practices and Implications for Online Business

To say that the Internet has changed the way in which business is conducted would be to grossly understate the transformation that has taken place in the last decade or so due to the spread of Internet technologies and the growth in online capabilities for both businesses and consumers. Price comparisons, shopping with companies around the world from the comfort of one's own home, and a host of other consumer activities that greatly increase consumer power and thus business competitiveness in almost any industry. On the business side of the equation, Internet capabilities enable faster communication between warehouses/suppliers and factories/retailers, meaning business processes that are leaner and more efficient are now possible, quality and consistency across networks are more controllable, and a variety of other processes can be enhanced in many ways. These new capabilities are only part of the impact the Internet has had on businesses and consumers, however; the more abstract elements of business operations are also impacted by the Internet and online activities, down to the very creation of meaning in business-consumer interactions. Meaning in online settings is explicitly the result…… [Read More]


Hatch, M. & Shcultz, M. (2010). Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management 17: 590-604.

Katz, J. & Sugiyama, S. (2005). Mobile Phones as Fashion Statements: The Co-creation of Mobile Communication's Public Meaning. Mobile Communications 31(1): 63-81.

Maglio, P. & Spohrer, J. (2008). Fundamentals of service science. Journal of the Academy of Marketing Science 36(1): 18-20.

Payne, A., Storbacka, K. & Forw, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science 36(1): 83-96.
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Online Newspapers for Your Information-Table of Contents

Words: 3295 Length: 10 Pages Document Type: Essay Paper #: 47549566

Online Newspapers

For your information-Table of Contents provided at the end of the paper =Not a part of this paper- Extra information provided

Readers' response to online newspapers

The age of the internet has revolutionized the methods of communication and information exchange. A great deal has changed in the last decade with the information technology explosion. With more accessibility and economical port charges internet has made its presence felt in a number of avenues ranging from corporate desks to common households. This has enabled speedy communication procedures such as email, conferencing, instant messaging, web telephony, video conferencing and so on. Information that was hitherto difficult to access and obtain suddenly became available a click away. With increased usage and application of the internet and other virtual private networks (VPN), information was readily and easily available on the desktop. A user had little or practically no need to leave the confines of his home or work place to source material that was otherwise complex to access, store and retrieve.

Thus began the era of information explosion combined with internet liberalization. This has also promoted a great deal of news proliferation on the internet. Large newspapers such as the Washington Post, the…… [Read More]

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Online Stores

Words: 1410 Length: 5 Pages Document Type: Essay Paper #: 64813205

online networking for small supermarkets. Using literature on the subject of networking and supermarkets the author of this paper presents an argument in favor of forming a supermarket group of network ability.

During the past few years, focus seems to have moved away from small business and moved toward large conglomerate organizations instead. One example of this can be found in small supermarkets. Family owned supermarkets were at one time a staple in America. Family owned supermarkets were close to the house, the clerks and management knew the names of one's children and remembered what one's favorite type of cheese and laundry detergent was. As larger supermarkets continued to build stores nationwide the small family owned stores found themselves unable to compete with convenience. In addition financial considerations began to appear. The small individually owned supermarkets were unable to purchase stock in the large quantities that garnered large discounts. The large supermarkets were able to do this and they began to pass those savings on to the consumer. In a fashion that would make a tear jerker movie the small supermarkets began to lose customers to the large cold competitors. The technological boom of the past few decades however, may…… [Read More]


Catalina Marketing Corporation And Coinstar Inc. Announce Partnership To Distribute Online Coupons

PR Newswire; August 3, 1998

Hands-on GENERATION.(Asher's Chocolates)

Candy Industry; February 1, 2001; Pacyniak, Bernard
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Online Banking and Bill Payment

Words: 2337 Length: 7 Pages Document Type: Essay Paper #: 21221372

exchange of currency have proliferated the Internet marketing world. Customers have faster and easier access to methods of exchange, deposits and payments, than ever before and the changes have come rapidly as more and more Internet commerce demands more and more ease of exchange. A global economy requires global economic infrastructure solutions to exchange of funds and to a large degree the Internet market has answered the call for change and availability of services. Yet, the substantial growth of Internet sales has also, arguably caused the growth of subsystems and infrastructural shifts that might not have been implemented with full knowledge of the implications of such actions. With security at risk and issues of currency exchange rates, not to mention global monetary regulations consumers must be aware of the type of services they are using and the way it might affect the efficacy of their transaction.

Internet Marketing not only plays a substantial role in the exchange of goods and services but now more than ever the exchange of money has become a marketable aspect of this new and growing market. Three methods of exchange are of peaked interest to this research and also to consumers and marketing professionals. This…… [Read More]

Plander, B. "Credit Card Processing" 

Phase 5 "RBC Case Study"

Hoovers Online "Fact Sheet PayPal" -- /free-co-fin-factsheet.xhtml
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Online Degrees

Words: 5141 Length: 20 Pages Document Type: Essay Paper #: 35668864

Distance learning is a new scheme or mode of transferring and acquiring learning or education through the use of modern technology between instructor and student who are separated by time and space. It can be between schools, between schools and colleges and universities, within school buildings and districts or between individuals (Burke, 2002).

Is earliest prototype was the international correspondence in the 19th century. In the 1970s, it reshaped into open universities, later into the 1980's wave of technological products, such as the videotape, broadcast, satellite and cable. In the 1990s, Brey (as qtd in Burke) predicted that distance education programs would phenomenally grow that decade to an extent that most of the people the U.S. would be served by it at the minimal ratio of 1:1, mostly in the community colleges. Right enough by 1994, 80% of community colleges in the U.S. began offering some form of distance education program and the figure went up further in the rest of the decade.

Today, distance education or learning refers to the use of audio, video and computer videoconferencing technologies as media of delivery. It encourages creativity, active participation in the learning process, an experience of others, and prepares them for…… [Read More]


Armstrong, L (2000). Distance Learning. Change: Heldref Publications.

Bersch, C. (2001). Can You Go the Distance? Communications News: Nelson Publishing.

Blotzer, M. Distance Learning. Occupational Hazards: Penton Media.

Burke, T. (2002). (research paper) The Influence of Distance Learning on Education.
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Security Issues of Online Communities

Words: 15576 Length: 60 Pages Document Type: Essay Paper #: 35642606

This researcher rejects the existence of online communities because computer mediated group discussions cannot possibly meet this definition. Weinreich's view is that anyone with even a basic knowledge of sociology understands that information exchange in no way constitutes a community.

For a cyber-place with an associated computer mediated group to be labeled as a virtual settlement it is necessary for it to meet a minimum set of conditions. These are: (1) a minimum level of interactivity; (2) a variety of communicators; (3) a minimum level of sustained membership; and (4) a virtual common-public-space where a significant portion of interactive computer mediated groups occur (Weinreich, 1997). The notion of interactivity will be shown to be central to virtual settlements. Further, it will be shown that virtual settlements can be defined as a cyber-place that is symbolically delineated by topic of interest and within which a significant proportion of interrelated interactive computer mediated group communication occurs (Weinreich, 1997). It also follows that the existence of a virtual settlement demonstrates the existence of an associated virtual community (Weinreich, 1997).

It has been argued by some sociologists that our understanding of community begins with an examination of interaction and that leads to commitment to…… [Read More]


Al-Saggaf, Y. & Williamson, K. Online Communities in Saudi Arabia: Evaluating the Impact on Culture Through Online Semi-Structured Interviews. Volume 5,

No. 3, Art. 24 - September 2004

AnchorDesk Staff. (2000). Sign of Trouble: The Problem with E-Signatures.

Retrieved April 9, 2005, from ZDNet AnchorDesk Web site: http://reivews-
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Child Porn Online The Pedophiles'

Words: 2918 Length: 8 Pages Document Type: Essay Paper #: 51795008

("Supreme Court Rejects..." 2002) More constitutional problems have been encountered in the law's battle against child pornography as a federal court in September 2004 outlawed a Pennsylvania State law that required internet service providers (ISPs) to block websites containing child pornography. The Court considered the technology used in the blocking of such sites as clumsy that could cause "massive suppression" of constitutionally protected speech.

Apart from conducting a legal "balancing act" between the protection of children from sexual exploitation against the protection of free speech and free thought by the law makers, the campaign against child porn on the Internet is also hampered by its "borderless" characteristics. In order to counter differences in porn laws of different countries that prevented prosecution of child porn offenders, the United Nations General Assembly adopted an Optional Protocol on the Rights of the Child, on the Sale of Children, Child Prostitution and Child Pornography on May 25, 2000. The protocol, which has been signed or ratified by almost all UN member countries, seeks to protect children from commercial sexual exploitation by laying special emphasis on the criminalization of serious violations of children's rights such as sale of children, illegal adoption, child prostitution and pornography.…… [Read More]


FAQ on Child Pornography on the Internet." (2004). (ACPO). Retrieved on February 7, 2005 at 

Internet Crimes against Children." (2001). U.S. Department of Justice. Updated December 28, 2004. Retrieved on February 7, 2005 at

Kid Porn Easier to Get and Share." (2002). Protecting Children Online: CBS News. June 25, 2002. Retrieved on February 7, 2005 at

Magid, Larry. (2002). "Net users can help fight child porn." Mercury News. March 21, 2002. Retrieved on February 7, 2005 at
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Customer's Loyalty in the Online

Words: 9559 Length: 35 Pages Document Type: Essay Paper #: 32168162

Banking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.

Table ____.

Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.

Area Impacted

Description of Impact

Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.

This allows them to reduce the amount of wasted resources in launching ineffective product campaigns and improperly estimated credit terms for high-risk customers.

Commercial and savings banks have continually promoted electronic banking services (paying bills online) and full-service automated teller machines, seeking to reduce the amount of fixed capital (size and number of branch…… [Read More]


Brewster, Chris, Hilary Harris and Paul Sparrow. (2004). Globalizing Human Resource Management. New York: Routledge.

Cocheo, S. (2006). "Does Your Product Line Need a Trim?" ABA Banking Journal, 98(7), 7.

Das, Dilip K. (2004). Financial Globalization and the Emerging Market Economies. New York: Routledge.

Dennis, Charles and Lisa Harris. (2002). Marketing the E-Business. London: Routledge.
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Psychological Precursors for Impulsive Shopping

Words: 2330 Length: 8 Pages Document Type: Essay Paper #: 6962965

Psychological Parameters of Impulse Buying

Personality -- Impulse Buying

Defining the Psychological Parameters of Impulse Buying

Impulse buying (IB) represents unplanned, impulsive purchases that make little economic sense. The occasional, inexpensive impulsive purchase may do little harm and may even be healthy, but a pattern of chronic IB can lead to financial ruin. For this reason, understanding the psychological precursors for IB will be important for the creation of effective interventions. Towards this goal, the psychological states that predict IB behaviors were examined. In addition to the cognitive and affective domains included in the Impulse Buying Tendency Scale (IBTS), this study includes for the first time an analysis of the relationship between IB and the two most relevant time perspective domains of future-oriented and present-hedonistic-oriented from the Zimbardo Time Perspective Instrument (ZTPI). In addition, six questions were incorporated into the questionnaire to assess a consumer's perspective on IB consequences that constituted the Impulse Buying Consequences Scale (IBCS). Based on the data presented here there is a strong negative interaction between future-orientation and the IBTS affective and cognitive domains, and a strong positive interaction between present-hedonistic-orientation and the IBTS domains; however, the interaction between time perspectives and IB consequences was weakly…… [Read More]


Lin, Y.H. & Chen, C.F. (2013). Passengers' shopping motivations and commercial activities at airports -- The moderating effects of time pressure and impulse buying tendency. Tourism Management, 36, 426-34.

Silvera, DH, Lavack, A.M., & Kropp, F. (2008). Impulse buying: The role of affect, social influence, and subjective well-being. Journal of Consumer Marketing, 25(1), 23-33.

Verplanken, B. & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15, S71-83.

Zimbardo, P.G. & Boyd, J.N. (1999). Putting time in perspective: A valid, reliable individual-differences metric. Journal of Personality and Social Psychology, 77(6), 1271-88.
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My Shopping Experience at an Indigo Bookstore

Words: 730 Length: 2 Pages Document Type: Essay Paper #: 91378923

The lighting in the store is very classy, and the walls are wood paneling which gives the store a nice homey feel. The bookshelves on the main floor are categorized of course: there are well-marked categories including: History, Biographies, Business & Money, Politics and Current Events, Art, Architecture & Photography, and many more. The smell in this bookstore is of coffee, which can be found upstairs (a wide staircase making it easy for two people abreast to walk up or down). The coffee shop also includes pre-made sandwiches, pastries, bagels, soups and small green salads (again, pre-made). The young women serving coffee are friendly, helpful, and they bring the coffee to your table; there are eight tables each with four chairs; these are comfortable chairs with built-in cushions on the seat and the seat-back. There are also several booths for more privacy. The windows on the second floor look out onto the mall and beyond.

Upstairs features Children's books, Cookbooks, Food & Wine, Entertainment, Health and Well Being, Romance and more. At the end of every other aisle there is a computer with all books available at Indigo in a database; the screen explains that if the book is not…… [Read More]

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Barbie as an Online Tool

Words: 1995 Length: 6 Pages Document Type: Essay Paper #: 53816198

Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even after treating the old one carelessly.

Additionally, not all Barbies are disposed of. In fact, there is a thriving industry of adults who collect Barbies. These Barbies embody characters from famous old films, new films, or characters from around the world. Even some Barbies marketed at younger girls that are reasonably priced like those of the Twilight series of Barbies, are clearly not disposable. Barbies run the gamut from the cheap to the beautifully coiffured, yet all of them suggest a model of femininity that is similar: adult and girlish at the same time. Even as early as the 1960s, according to the website "Barbie's Career History," Barbie was used to embody 'acceptable' female occupations for young women, including that of a fashion designer and a nurse in ways that appealed to adults as well as children.

Barbie was supposed to be subversive when first released, but she was always wholesome and all-American in her beauty to some degree, and as beauty and femininity has changed, so has Barbie. But Barbie…… [Read More]

Works Cited

Buffamonte, Christina. "Barbie's career history." Good Housekeeping. 2008.

June 23, 2010.

Bindel, Julie. "Con -- Barbie: Dumb blonde or diehard feminist?" The Guardian. December 28,

2008. June 23, 2010.
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Web-Based Learning and Online Courses

Words: 321 Length: 1 Pages Document Type: Essay Paper #: 46182341

Hyperlinked tables of contents and indexes are tremendous time-savers as well as navigational aides. The non-linear presentation of digital texts appeals to learners adept at spatial relations, or those who appreciate metaphors. Hypertext allows learners to create and understand conceptual links between current course material and new or prior knowledge.

The multimedia presentation of digital text appeals to learners who rely on multiple senses including sight and hearing. Many students do not respond to purely verbal course material. The greatest strength of digital course materials may be its interactivity. Learners take an active role in their education when they can control the reading experience. Therefore, online texts replete with hyperlinks and multimedia content provide a wealth of opportunity for enhanced learning. The addition of instant messaging and related forms of digital communications make feedback and assessment methods more…… [Read More]

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Business This Report Recommends Online Inc 's Relocation

Words: 761 Length: 3 Pages Document Type: Essay Paper #: 73598742


This report recommends Online, Inc.'s relocation from San Francisco to Dallas. There are substantial savings in the major components of operating costs including office space, labor, and overhead. Exhibit 1 contains a breakdown of the estimated annual operating costs for Dallas which totals just $3,253,373. Labor and overhead will be approximately $433, 836 lower in Dallas with other savings potential coming from very inexpensive office space and lower tax rates. Also, the quality of life is very attractive to Online as a corporation and to its employees.

Data has been gathered from a variety of sources to calculate the cost of office space, replacement labor, and overhead. The findings show potential savings across all categories. First, the total cost of meeting Online's square footage requirements for sales office, manufacturing, and warehousing is only $148,000. Dallas is currently experiencing a tenant's market and offers many affordable options for renting space.

Replacement labor costs are also significantly lower in Dallas than San Francisco as shown in Exhibit 2. This report assumes that Online will not be adjusting the pay scale of employees that it transfers from San Francisco to Dallas. Online will save approximately $399,360 if it replaces thirty factory workers,…… [Read More]

Labor Cost Differential, San Francisco and Dallas

Average labor rates provided by Private Industry and State and Local Government, National Compensation Survey. Labor rates for San Francisco are average rates, not Online's actual costs.

Dallas Economic Development Division, Available: (Accessed 2 -- 3, March 5).
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Business The Dark Side of Meeting Online

Words: 2210 Length: 8 Pages Document Type: Essay Paper #: 23014697

Business: The Dark Side of Meeting Online

Corporate Governance and the Failed Marriage of AOL and Time Warner

"The mating ritual began in September 1999 in the most romantic of cities, Paris" (p.88): Steve Case, an AOL-TW merger in mind, starts approaching Jerry Levin. On January 9, 2000, "it was done." (p.99). May 2002, newly appointed AOL-Time Warner CEO Parsons announced "a repudiation of the basic raison d'etre of the merger itself" (p.284).

Why did the AOL-Time Warner merger take place? What's your evaluation of the process through which it was decided upon? And the terms agreed upon?

Bella gerant alii, tu felix Austria nube!' - Let others wage war, you, happy Austria, marry!" There are many ways to build an empire, and love is almost always better than war. So, when two corporate giants agreed to march down the aisle together, Wall Street - and the world - eagerly awaited the blessed event, the more so as they hoped it would be a most bountiful union. Back in September 1999, no couple seemed better matched to take advantage of the Internet's endless opportunities for profit and expansion. It was the height of the dot com boom, small start-ups were…… [Read More]

Works Cited

Houston, Frank. "AOL/TW SPELLS BIG." Columbia Journalism Review July 2001: 22.

Glanz, William "America Online to buy Time Warner," The Washington Times 11 Jan. 2000: 1.

Klein, Alec. Stealing Time: The Collapse of AOL-Time Warner. New York: Simon and Schuster, 2003.
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Protecting Yourself Online

Words: 734 Length: 2 Pages Document Type: Essay Paper #: 30690533

Identity Theft: Understanding of the Concept of Protecting Personal Information

The recent scandal involving stolen credit card and personal information from Target consumers over the Thanksgiving 'black Friday' shopping holiday weekend dramatically highlighted the risks of even using a simple credit card. Identity theft -- whether of credit card numbers, social security numbers, or other vital private information -- is a constant, very real worry for many consumers. Depending on the nature and type of the identity theft, a variety of remedies are available although there is no single, surefire solution that will always protect one's identity online or at brick and mortar stores. Thanks to the ubiquity of technology, identity theft is far easier and more common than it was in previous generations.

If you suspect that your credit-related information has been stolen, the first step is to place a fraud alert with one of the three major credit companies (Equifax, Experian, or Transunion). "An initial fraud alert can make it harder for an identity thief to open more accounts in your name. When you have an alert on your report, a business must verify your identity before it issues credit, so it may try to contact you" (Place…… [Read More]


Create an identity theft alert. (2014). FTC. Retrieved from:

EFF's top ways to protect your online privacy. (2002). EFF. Retrieved from:
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Effects of Thought Attitude and Motivation on Internet Consumer Behavior

Words: 1049 Length: 4 Pages Document Type: Essay Paper #: 17063431

online purchases?" using the two-part approach provided below.

Description of the Participants

Sampling procedures

In most cases, the more subjects that are surveyed, the more trustworthy the results, but there are some diminishing returns involved in qualitative analyses that limit the usefulness of increasingly larger sample sizes. In this regard, Neuman (2003) reports that, "One principle of sample size is the smaller the population, the bigger the sampling ratio has to be for an accurate sample. Larger populations permit smaller sampling ratios for equally good samples. This is because as the population size grows, the returns in accuracy for sample size shrink" (p. 232). Researchers who employ survey methods for data-gathering purposes may have a general idea about how many subjects they would like to recruit, but the harsh realities of recruiting sufficient numbers of subjects to participate in surveys means that sometimes researchers must simply accept what they get (Darlington & Scott, 2002). As Neuman (2003) points out, "Some researchers tend to use nonprobability or nonrandom samples. This means they rarely determine the sample size in advance and have limited knowledge of the larger group or population from which the sample is taken" (p. 211).

There are two ways…… [Read More]


Chaudron, D. (2008). Master of all you survey: Planning employee surveys. Organized Retrieved from surveys.pdf.

Darlington, Y., & Scott, D. (2002). Qualitative research in practice: Stories from the field.

Crows Nest, NSW: Allen & Unwin.

Mauch, J.E. & Park, N. (2003). Guide to the successful thesis and dissertation: A handbook for students and faculty. New York: Marcel Dekker.
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Persona One of the Problems

Words: 1055 Length: 3 Pages Document Type: Essay Paper #: 8529008

Think of it like the difference between two different malls. We all have our favorites, maybe because of the parking or the overall layout.

Another thing I like about is that it has no unnecessary clutter like menswear. If I wanted to shop for a man friend, I might visit Gilt or another website. I prefer using just for me. Besides women's clothes and accessories, there is not much else to distract me. If I want cosmetics, I'll most likely head to the Sephora website. However, I do appreciate that luxurioussimplicity shows me jewelry designs that pair well with the fashions I like.

Finally, the best thing about luxurioussimplicity is that it works a little like Pandora does for music. I can rate fashions on a star system, on a scale of 1-5. I can do this for individual items or whole "looks" that the models are wearing. Luxurioussimplicity has algorithms that create a unique user profile for me. The more I log in, the more powerfully accurate their profile becomes, because I give it more information about what I like and what I don't like. also knows my sizes in different brands, which is a real…… [Read More]

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Internet Technology Marketing & Security

Words: 1705 Length: 5 Pages Document Type: Essay Paper #: 37317434

On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when security is breached. On the other hand, business should provide privacy policy and program tools to ensure that customer's information is protected from unauthorized parties and enhance customers confidence and loyalty in conducting business Jin, 2010()… [Read More]


Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.
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Purchases Do You Make a

Words: 534 Length: 2 Pages Document Type: Essay Paper #: 20280269

If the website isn't familiar I often will look for user reviews of the store before I shop there.

6) How do you research products online?

A) I search for the product and read user reviews. Sometimes I will look at specifications directly on the manufactures website. Occasionally I will watch videos that show the product being used.

7) How important is a websites design for you?

A) Very important. If the website is hard to use I will go somewhere else.

B) Moderately important. If the website is poorly designed but they have the best price then I may shop there anyway. However, if there is an equal price somewhere else that has a better website with more features then I will probably shop there.

8) Will you shop at a site that has a poorly designed interface but offers the lowest price?

A) Probably not. If the company does not have a decent website then it probably isn't reputable.

B) Maybe. It depends on how much better the price is.

9) How often do you browse for items on a website?

A) Often. Maybe a few times per week.

B) Daily. I use the web to shop or…… [Read More]

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Ecommerce in Developing Countries What

Words: 2046 Length: 6 Pages Document Type: Essay Paper #: 17122927

The ability to create a more effective knowledge management and learning system is more important than just creating an online store and populating it with products, which is a key lessons learned through much of the analysis for this report (Molla, Heeks, 2007). The internationalization of e-commerce then is the antithesis of one-size-fits all; it is rather the ability to tailor e-commerce strategies with accuracy and precision to the specific needs, preferences and perceptions of specific markets (Callaway, 2008). This is especially evident in how the Hofstede Cultural Dimensions Model shows immediate insights into hwo highly collectivist-based societies including Korea rely on an abundance of data and information to assuage or increase trust in e-commerce, which is low in this nation (Hwang, Jung, Salvendy, 2006). Conversely the finding that countries with a high level of Individualist (IDV) scores including the United States, the level of trust in e-commerce is significantly higher. Intermediating across these two articles and the surrounding analysis is the finding how effective stable, trustworthy infrastructure is in enabling faster growth of e-commerce as is the case with Brazil (Brazilian e-Commerce, 2005). The key finding of this analysis is that national leaders have much more influence on the…… [Read More]

references and organizational culture in explaining e-commerce orientations. The International Journal of Human Resource Management, 17(3), 464-483.

Luo, Y., John, H.Z., & Du, J. (2005). The internationalization speed of e-commerce companies: An empirical analysis. International Marketing Review, 22(6), 693-709.

Molla, a., & Heeks, R. (2007). Exploring E-commerce benefits for businesses in a developing country. Information Society, 23(2), 95.

Paulo, B.T., & Dedrick, J. (2004). E-commerce in brazil: Local adaptation of a global technology. Electronic Markets, 14(1), 36-47.

Polatoglu, V.N. (2007). Strategies that work - the case of an e-retailer in an emerging market. International Journal of Emerging Markets, 2(4), 395-405.
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Lys Fashion Business Plan Daylys Primary Earnings

Words: 1558 Length: 4 Pages Document Type: Essay Paper #: 68839133

Lys Fashion Business Plan

DayLys primary earnings

The company's start up

DayLys proposed start up expenses

Strategy and implementation summary

Marketing strategy

Target market

Sales revenue for the first and second year

Graph depicting the sales revenue

Five-year financial plan

Break-even Analysis

Pro Forma Profit and Loss

Pro Forma Cash Flow

Pro Forma Balance Sheet

Business Ratios

Percent of Total Assets

Percent of Sales

Main Ratios

Activity Ratios

Liquidity Ratios

Additional Ratios

The focus of this project is to draw up the business plan for DayLys Fashion and the start up funding will be $45,000. The paper also provides the pro-forma profit and loss, and the marketing strategies. The financial plan reveals that the company will record profits in the first year and continuing making profits within the next five-year.

DayLys Primary Earnings

DayLys primary earnings will be $62,715 in year 1, $135,771 in year 2,

and $243,806 in year 3.

The Company's Start Up

The start-up fund for the business will be $45,000 and DayLys' business location will be at Chicago in Illinois, and the company will dedicate itself in selling affordable and quality clothing in the market. The company's strength is to maintain sufficient products in the inventory…… [Read More]


Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review.
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Internet Marketing Strategy of Argos

Words: 3862 Length: 15 Pages Document Type: Essay Paper #: 63255895

Internet Marketing Strategy of Argos

The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011)

Argos and the Online Market: Size and Growth

Argos customer base is approximately 130 million and reports state that 26% of Argos sales are via the internet channel with approximately 4 million customers placing orders by phone or online. The Argos website is touted as the website visited the most among high street retail websites in the United Kingdom in 2008. (Argos, Website, paraphrased) Argos is environmental conscious and caters to customers with disabilities. Argos was named the 'Online Toy Retailer of the Year 2009' by the British Toys & Hobbies Association (BTHA). (Argos Website, 2011) In addition Argos received 'The Oracle Retail Week Awards 2009', Hitwise Top 10 Online Performance Award 2008', 'Institute of Sales Promotion Award 2008', 'Precision Marketing Response Awards 2008', 'Hitwise Top Ten Website 2007', 'Retail Week Awards 2006', and 'Retail Week Awards 2004'. (Argos Website, 2011) It was reported in April…… [Read More]


Argos Boost Sales with Award-Winning User Generated Content (2011) eCircle. Retrieved from:

Argos Online and Mobile Sales Hit Nearly Half of Total Revenue (2011) CIO. 21 Apr 2011. Retrieved from:

Burnett, John (2008) Core Concepts of Marketing. Global Text. Creative Commons Attribution 3.0. Retrieved from:

Charlton, Graham (2010) Multichannel Accounts for 43% of Argos Sales. Econsultancy Digital Marketers United. 4 May 2010. Retrieved from:
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Hynes and Suewin 1982 Conducted a Study

Words: 716 Length: 2 Pages Document Type: Essay Paper #: 86556952

Hynes and Suewin (1982) conducted a study on Internet commerce as practiced by Hong Kong individuals and the association between individual characteristics and their tendency to use the Internet for shopping. Online surveys, piloted beforehand with 20 respondents were translated in English and Chinese and posted for a two-week period in 2007. Snowball sampling targeted a population sample of approximately 300 to 600 individuals who were located in Hong Kong and aged between 15 and 54. 121 respondents completed the surveys, 94% of which were Chinese with 45% being male. Limitations and contributions of Hynes and Suewin's (1982) study are discussed.

Hynes and Suewin (1982) conducted a study on Internet commerce as practiced by Hong Kong individuals and the association between individual characteristics and their tendency to use the Internet for shipping. Previous studies found that Hong Kong consumers rarely use the Internet for shopping and therefore, Hynes and Suewin found it interesting and important for market reasons to identify the characteristics of the type of consumer that would employ e-commerce.

Online surveys, piloted beforehand with 20 respondents were translated in English and Chinese and posted for a two-week period in 2007. Snowball sampling targeted a population sample of approximately…… [Read More]

Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.

Hynes, N. & Suewin, P. (1982) Online Shopping Adoption within

Hong Kong -- An Empirical Study, Singapore Management Review, 31 2, 1-18.
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Consumer Internet Commerce a Rhetorical Approach

Words: 4073 Length: 15 Pages Document Type: Essay Paper #: 41216100

complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.

Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of making mistakes in the field can be substantial: A badly designed website can make all the difference not only for a single sale but for the entire future of a company. This dissertation examines the rhetoric if websites, arguing that creating a good website is possible for any business that…… [Read More]


VI.Appendix (ces)(please write around 2-3 pages)

Survey Questionnaire


1.To successful launch an e-commerce Web site, the question is not just about if we build it, will they come?" But also if we build it, will they come to purchase and repeat purchase?" A scenario closer to the truth is that many online companies experience disappointment in converting consumers' clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company's Web site elements may include some persuasive components that has imp!