Online Shopping Essays (Examples)

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The Demise of Brick and Mortar Stores Not Really

Words: 910 Length: 3 Pages Document Type: Essay Paper #: 93510812

Why the Growth of Online Shopping Will not Lead to the Demise of Brick and Mortar Stores
“Among other offerings, consumers will need to patronize brick-and-mortar stores for the unique experience—an item that simply cannot be found online.”
The number of online shoppers has been steadily growing over the last two decades. In addition to saving time, online shopping is immensely convenient – all a customer has to do is logon to a retailer’s website, select the items he or she is interested in, make payment, and voila! The items will be delivered home without the shopper ever leaving the house, or even bed! Why then would someone go to a physical store to queue, beat the traffic back home, and waste valuable time when a better way to shop is readily available thanks to the internet and ecommerce apps? The death of in-store shopping is nigh, right? WRONG!
While…… [Read More]

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Online Security

Words: 565 Length: 2 Pages Document Type: Essay Paper #: 54303210

Online Shopping Can Be Safe

There are definitely risks associated with online shopping. There have been many cases of hackers gaining access to shoppers' personal information. One case that just happened recently and has flooded the airwaves was Target who was hacked on December 18th, 2013. The company had over seventy million people with their names, home addresses, email addresses and phone numbers stolen and an additional forty million debit card credit card account information stolen as well (Malcolm, 2014).

Target, after acknowledging that as many as 110 million customers had personal information and card data stolen, said it would speed up its adoption of more secure payment technology. Suddenly, banks were being pressured to issue customers new cards with microchips, which have been used in Europe for more than 20 years. Congressional committees asked, with urgency, what more could be done (Malcolm, 2014).

Now many banks and retailers are…… [Read More]

Works Cited

Garver, A. (2012, September 11). Top 5 Dangers Of Online Shopping And Precautions To Take On Cyber Monday. Retrieved from Forbes:

Malcolm, H. (2014, February 24). Merchants look for new and improved payment technologies. Retrieved from USA Today:
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Online vs Traditional Shopping the Tremendous Growth

Words: 647 Length: 2 Pages Document Type: Essay Paper #: 91220649

Online vs. Traditional Shopping

The tremendous growth of the Internet over the past decade has given a significant boost to e-commerce and made online shopping a part of every-day experience of many people. However, since online shopping is still a relatively new phenomenon, and has its advantages as well as disadvantages, it has not yet realized its full potential. In this paper, I shall compare and contrast online and traditional retail shopping; look at some of the reasons that drives consumers to shop online and discuss which shopping experience is more satisfying.

The Advantages

Online shopping provides the convenience of shopping from the comfort of one's home 24 hours a day, 7 days a week -- since online stores never close. It enables a customer to avoid braving the weather, the hassles of navigating traffic or trying to find parking places -- common requirements of traditional retail shopping.

Online shopping…… [Read More]


Gilman, Alan. (1999). "The GC guide to online shopping: The Advantages."

Gilman Computer Technologies. Retrieved on June 27, 2004 at

Granovsky, Nancy (2000). "Consumer Decision Making Contest 2001-2002 Study Guide: Online Shopping." Retrieved on June 27, 2004 at

This is also true of mail-order shopping
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Shopping in Malls vs Shopping

Words: 688 Length: 2 Pages Document Type: Essay Paper #: 77360765

Moreover, it is also possible to conduct a product search online, research the product, locate the lowest price, and then look for it at the mall in person to examine it physically. If the product is cheaper online, the consumer can then make the purchase saving money and making no greater effort than just going to the mall to shop for the same item in the first place.

Another common objection to online shopping is that the buyer must rely on the trustworthiness of the seller. That is true but with a few basic precautions, the consumer can reduce any risk of fraud or dishonesty to an entirely acceptable level. First, consumers should always use a credit card because credit card companies protect their customers from fraud and will reverse charges incurred through any fraudulent transaction. Second, consumers should use the same search methods that they use to research products…… [Read More]

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Shopping for Apparel Online Advantages

Words: 921 Length: 3 Pages Document Type: Essay Paper #: 30869662

Technology vendors that specialize in online security continually are augmenting online verification and validation technologies to overcome this threat, yet there is still the issue of how to generate and sustain trust over time with customers online. A second disadvantage is the lack of accuracy in sizes and colors, despite advances in this area technologically there is still the problem of "Extra Large" having different meanings to different people. The challenge when purchasing online is to interpret what an online retailer is saying on their website relative to the consumers' requirements. Third, many online retailers do not have a returns policy that is realistic, meaning they in many cases will not accept returns that may not fit correctly as portrayed on their website, or require customers to pay for shipping and restocking charges. Fourth, it's often up to the consumer to make sure the package is insured, as many online…… [Read More]


Neil Buckley (2004, November 29). Internet shopping - the sequel: Four years after the bubble burst, e- tailing is back. But this time the stars are not start-ups but traditional retailers::[LONDON 1ST EDITION]. Financial Times, p. 10. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 748330821).

Ronald E. Goldsmith, Elizabeth B. Goldsmith. (2002). Buying apparel over the Internet. The Journal of Product and Brand Management, 11(2/3), 89. Retrieved December 13, 2007, from ABI/INFORM Global database. (Document ID: 252455661).

Ronald E. Goldsmith, Leisa R. Flynn. (2005). Bricks, clicks, and pix: apparel buyers' use of stores, internet, and catalogs compared. International Journal of Retail & Distribution Management, 33(4), 271-283. Retrieved December 16, 2007, from ABI/INFORM Global database. (Document ID: 862987661).

Jung-Hwan Kim, Minjeong Kim, Jay Kandampully. (2007). The Impact of Buying Environment Characteristics of Retail Websites. The Service Industries Journal, 27(7), 865. Retrieved December 15, 2007, from ABI/INFORM Global database. (Document ID: 1343723261).
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Shopping Online Has Many Benefits and Advantages

Words: 1226 Length: 3 Pages Document Type: Essay Paper #: 14982794

Shopping online has many benefits and advantages as compared to going to an actual store. One of the biggest advantages is that you can see many different products in much less time (Prussakov & Kaushik 2008). However, with the benefit of so many online stores comes some apprehension. There are literally tens of thousands of online shopping sites -- with more being added every single day (Lynn 2006). ith the benefit of so many choices comes a bit of an overload of information. Yet despite this overload of information, one only has to know how to navigate their online shopping experience in order to make the best of their shopping adventure.

Shopping online is an incredible way to shop because you can find pretty much anything you would ever want -- or anything you would ever need (or not need). A trip to the local mall to find something very…… [Read More]

Works Cited

Beshara, Tony. Acing the Interview: How to Ask and Answer the Questions That Will Get You

the Job. AMACOM. 2008.

Davis, Brian. Top Notch Interviews: Tips, Tricks, and Techniques from the First Call to Getting

the Job You Want. Career Press; 1st edition. 2010.
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Shopping Center Is a Mercantile

Words: 1201 Length: 4 Pages Document Type: Essay Paper #: 11481738

It is not only the shoppers who are satisfied but mall tenants as well.

In view of challenges facing shopping centers, there are several factors noted in contribution of intense and competitive environment within which shopping center managers operate. Some of these factors include overcapacity of shopping center and retail space, overlapping of merchandise offerings by different retailer formats and changing consumer lifestyle. In addition, modernization and evolution of technology also affects market share of this industry. It is currently subjected to new competitive threats from non-traditional sources such as the internet and other mode of non-store shopping. There were researches made that shoppers are finding that they do not have the luxury to spend time shopping or malling the as they once did. As a result, they go for the faster and most convenient way of shopping such as online shopping or home-TV shopping.

In these instances, it is…… [Read More]


DeLisle, James. "The Evolution of Shopping Center Research: A 12-Year Retrospective." 2005.

May 10, 2007.


Hazel, Debra. "Brave New Format. Lifestyle centers look good, but are they earning their keep?"
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Online Transaction Empowered by E-Currency Exchange Without

Words: 3484 Length: 13 Pages Document Type: Essay Paper #: 8037335

Online Transaction Empowered by E-Currency Exchange without credit card

The growth of the internet on a public scale, since its arrival in the eighties has allowed businesses to expand internationally. User interactions are no longer restricted to the local level. Easy to use web interfaces allow voice, message and video-based conversations. Entrepreneurship is much easier than before as individuals can place their product catalogues on websites without much set up costs. Country specific currencies (such as the American dollar, Euro, upee etc.) tend to cause problems if users need to purchase something unavailable in their location. This led to the concept of 'E-Currency' which is geared towards online transactions as it removes usage limitations based on country or nationality. The popularity of this industry grew as a way of handling the restrictions imposed on global businesses. Privacy is a major concern in this regard since there are multiple web-based transactions…… [Read More]


Christian, P.(n.d.) Speed-E-Money: A subsidiary of international load center. Retrieved from

n.a. (2002) Understanding the E-Currency and Exchange maker industries. Retrieved from

n.a. (2011) Terms of service. Retrieved from

n.a.(2011) E-Currency Fact Sheet. Retrieved from
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Online Store Business Concept Type

Words: 1450 Length: 5 Pages Document Type: Essay Paper #: 35663001

Despite this array of potential benefits I also came across numerous obstacles including risk issues that encompass security and privacy concerns. With this in mind when starting my own business I'll will focus to prevent and take every precaution possible to overcome and therefore give myself advantage over the competition.

Potential customers how many have you talked to?

While attending seminars, talking to friends and meeting new people during my research I spoke to at least 30 people.

A what did you ask them?

Did you shop online? How many times? What was your experience? Were you satisfied with the transaction? Were you satisfied with the product? Why do you shop online? What products do you buy online? What website do you use when shopping online?

A what did you find out?

According to my findings, although online shopping is already a multi-billion dollar industry, electronic commerce is still in…… [Read More]

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Online Selling Small Businesses & 8226 Identify Benefits

Words: 1129 Length: 4 Pages Document Type: Essay Paper #: 36639556

online selling small businesses. • Identify benefits costs online retailing i) small businesses online retailing ii) small business online retailing. • Explain online retailing affect financial management existing small business chooses move online retailing.

Online Selling

The following pages focus on identifying and discussing the impact that online selling has on small businesses. The paper intends to address issues like benefits and costs associated with online retailing. In order to provide information that can be used in understanding the factors that influence this process, the paper presents the situation of small businesses that use online retailing, but also of those that do not use this type of retailing. This comparison is intended to help readers better understand the data collected by the research process.

The research method used in this case is represented by secondary data collection. The reason behind selecting this technique relies on the advantages of secondary research.…… [Read More]

Reference list:

1. Grosso, C. et al. (2005). Retailing: What's Working Online. McKinsey Quarterly. Retrieved October 14, 2011 from

2. Online Retailing's Next Frontier (2011). Forbes. Retrieved October 15, 2011 from .

3. Bannister, P. (2002). Ten Best Practices of Online Retailing. E-Commerce Guide. Retrieved October 15, 2011 from
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Shopping Strategies

Words: 757 Length: 2 Pages Document Type: Essay Paper #: 88023281

Shopping literally means giving some of your income for something that you want to possess. The medium of acquisition can range from cash to check book to credit card or to substituting something of value that you possess to something that the vendor will accept in exchange for the article.

The location too varies from the conventional shop / supermarket to a vendor or, nowadays, to online shopping. Shopping too can be done via the mail through catalogues; some say shopping can be achieved over the phone, too. The end-product also varies from something as complex as a computer or vehicle or house to shopping around for a type of service or labor. In the end, it means buying something from another. Some people shop only for products / services that they need whilst others enjoy shopping for the thrill of doing so accumulating seemingly unnecessary items. Either way, the…… [Read More]

Describe a hoped for outcome - Include an existing business or service that is similar or analogous to your ideas.

The hoped for outcome is that I become a savvy shopper, refraining from buying on impulse, buying wise and enduring purchases that are both quality and cheap and saving money over the long haul.

An existing business that is similar to my idea may be the Division of Consumer & Business Education (Federal Trade Commission which serves to give consumers the tools they need to make informed decisions. This is not so much a business as a service / agency. There is also the BBB and then there are games and books on consumer education (see for instance.)
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Online Privacy and E-Commerce

Words: 1890 Length: 5 Pages Document Type: Essay Paper #: 4735489


A fresh channel of distributing personal information has been opened up by the internet. It is now the fastest developing electronic means of communication the world has ever seen. For instance, in the U.S. after the widespread use of electricity nearly 46 years later only 30% of American homes had access to electricity and almost 38 years elapsed before 30% of households had telephones with only 17% enjoying television. For a period of only 7 years another 30% had internet connection and after 5 years of exponential growth there was rapid expansion of fresh internet connection. More than five million Americans joined the communication superhighway in the first quarter of the year 2000 which translates into about 55,000 fresh users daily (Selis, amasasty, Kim, & Smith, 2003).

The quick spread and development of the internet has both pros and cons. The technological growth that makes it possible to get…… [Read More]


Dai, B., Forsythe, S., & Kwon, W. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: does product category matter?, Journal of Electronic Commerce Research, 15(1), 13-24. Retrieved from

Kroft, S. (2009).The Data Brokers: Selling your personal information. Retrieved from 

Marwick, A.E. (2014). How Your Data Are Being Deeply Mined. Retrieved from

Selis, P., Ramasasty, A., Kim, S., & Smith, C. (2003).Consumer privacy and data collection. Retrieved from
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Online Retailing Operates What Kind of Problems

Words: 9794 Length: 35 Pages Document Type: Essay Paper #: 10008187

online retailing operates, what kind of problems they face and the kind of environment they operate in. The author has also focused on Asian online retailing and special focus on Hong Kong online retailing. It has 22 sources.

Access of basic necessities of life has followed the conventional method of buying and selling. This pattern changed in the last decade with the emergence of information technology age. When consumers have the ability to access information instantly, technologists thought why not access to products has as well. Thus emerged the concept of retailing online.

Online market had initiated with selling of information but today one can interact on the internet and buy physical products without any fear, atleast in some parts of the world. The main concern for consumers today is not whether their regions have access to the internet or not but rather focused on how fast and how online…… [Read More]


Author not available, Poor Customer Service Kills Online Shoppers' Holiday Spirit, and Online Retailers' Bottom-Line, Says Jupiter., Business Wire, 12-19-2000.

Author not available, E-COMMERCE LEARNS FROM 1999 SEASON., United Press International, 12-26-2000.

Author not available, EXECUTIVE Business BRIEFING., United Press International, 05-02-2001.

Ricadela, Aaron & Mitchell, Gabrielle C. News: Electronic retailing proves tricky -- Allure of Internet sales leads to revenue-sharing ventures, partnerships with hosts., Computer Retail Week, 10-20-1997, pp 02.
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Online Newspapers the Newspaper Industry Picturesque for

Words: 4448 Length: 10 Pages Document Type: Essay Paper #: 12589244

Online Newspapers

The newspaper industry, picturesque for centuries, symbolized novelty marked by downright, clear-cut representation of information and news and painstakingly categorized. eaders got used to repose faith in some bylines and be aware of indications of prominence, like the blaring headline in the form of a banner. A good number of people think a computer screen can never take the place of a newspaper. Online newspapers are securing a position for themselves, particularly among the news hunters, the computer users, and the youths, who perceive the Internet as the practical medium for information and news. The online medium is befitting for the people who have treaded ahead of MTV, afar Entertainment Tonight and also further than wired journal. (The Online Newspaper: A Postmodern Medium)

With its predisposition to distort and combine media, the online newspaper is not as clear-cut as its print brethren, despite the fact that it has…… [Read More]


Clark, Matthew. (2002) "Online newspaper readership climbs" July 10. on 20 October, 2004

Coats, Rusty. (2002) "Online Newspaper" Volume 1; Number 3. May.

A Accessed on 20 October, 2004

Facts about newspapers - 2002 / Page I" Retrieved at Accessed on 20 October, 2004
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Exploring Online Consumer Behaviors

Words: 575 Length: 2 Pages Document Type: Essay Paper #: 25827314

Online Consumer Behaviors

Consumer Behavior

Consumer Perceptions of Online Shopping and how this Influences Purchasing Decisions

Exploring Online Consumer Behavior

Internet usage has increased rapidly in the past few decades. Accompanying this trend has been the increase in online retail shopping by consumers. However, many consumer behaviors, motivations, and attitudes toward shopping via this medium are still being researched and there are many opportunities for further research. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. By identifying these relevant factors,…… [Read More]


Vazquez, D., & Xu, X. (2009). Investigating linkages between online purchase behaviour variables. International Journal of Retail and Distribution Management, 37, 408-419. doi: 10.1108/09590550910954900
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Compare and Contrast Online With Traditional Shopping

Words: 667 Length: 2 Pages Document Type: Essay Paper #: 10056887


Online shopping is starting to replace traditional in-person shopping in many situations. Few stores can get away without an online presence of some sort, because consumers have come to expect the ability to shop from their own homes. Black Friday, the day after Thanksgiving Thursday, is known in the retail sector as the biggest shopping day of the year But Black Friday has a competitor, thanks to the online shopping revolution. That competitor is Cyber Monday. Cyber Monday is the online shopping version of Black Friday, with big bargains that drive consumer spending practices. Cyber Monday is now as important as Black Friday, primarily because online shopping has become more common. However, there are many differences between online and traditional shopping that are important to keep in mind, from the retailer's and the consumer's standpoints. For one, online shopping is a completely different user experience than shopping in a…… [Read More]


Sullivan, L. (2012). Online content discovery heightens traditional shopping. Media Post. Retrieved online: 

Velasco, S. (2012). Cyber Monday, Black Friday sales strong. Do they matter? The Christian Science Monitor. 27 Nov, 2012. Retrieved online:
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Shopping Tourism in Hong Kong Item Page

Words: 4928 Length: 18 Pages Document Type: Essay Paper #: 33709828

Shopping Tourism in Hong Kong

Item Page Number

Tourism in Hong Kong

Shopping Tourism in Hong Kong

Urban Tourism

Destination Marketing

Shopping Tourism

Questionnaire Design

Shopping Tourism in Hong Kong

Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this…… [Read More]


Cheung, Sidney (nd) Cultural Tourism and Hong Kong Identity. Department of Anthropology. The Chinese University of Hong Kong. Retrieved from:

Discover Hong Kong by Rail (2012) Hong Kong Tourism Board. Retrieved from:

Experience Unique Hong Kong (2012) Hong Kong Tourism Board. Retrieved from:

Hong Kong Culture (2012) Tourism Asia Network. Retrieved from:
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Shopping Tourism Hong Kong a Study of

Words: 3450 Length: 13 Pages Document Type: Essay Paper #: 34346765

Shopping Touism Hong Kong

A study of shopping touism: Is Hong Kong a good place fo shopping?

Backgound to the eseach Issue 2

Discussion of elevant liteatue

Poposed eseach Methodology and analysis

Sampling Method

Demogaphic Chaacteistics

Analysis of the esults fom Suvey

Suvey Question 7- Who ae the main companions fo visit in HongKong?

Backgound to the eseach Issue

Within the past thee decades shopping touism at intenational level has been inceased hugely the eason being advancement in the ailine industy as well as lessening in taveling expenses. This is evident fom the latest data which shows that in 2008 intenational aival was 922 million which is an incease of 4.47% since in 2005 it was 800 million (UNWTO, 2009, p.4). Although wold economy faced economic ecession in 2008, yet it did not impact on the touism ate which inceased by 1.99% in the peiod of 2007-2008.

Touism now has…… [Read More]

references and expenditure behaviors: the case of the Taiwanese outbound market. Journal of Vacation Marketing, 10(4), 320-332.

McCabe, S. 2009. Who is a tourist? Conceptual and theoretical developments. In J. Tribe (Ed.), Philosophical issues in tourism. (pp. 25-42). Buffalo, NY: Channel View Publications.

Mok, C. & Iverson, T.J. 2000. Expenditure-based segmentation: Taiwanese tourists to Guam, Tourism Management, 21(3), 299-305.

Oh, J.Y., Cheng, C.K, Lehto, X.Y. & O'Leary, J.T. 2004. Predictors of tourists' shopping behavior: examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing, 10(4), 308-319.

Timothy, Dallen J., and Richard W. Butler 1995, "Cross-Border Shopping a North American Perspective." Annals of Tourism Research 22, 1 (1995): 16-34.
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Online Table Reservation and Menu-Order

Words: 2427 Length: 8 Pages Document Type: Essay Paper #: 4858321

Many people who choose to eat at upscale restaurants consider themselves gourmets who enjoy showing off their knowledge of fine food by ordering dishes using correct French pronunciation or by knowing the difference between flambe and flame-broiled. To have the meal pre-ordered takes away the excitement of interacting with fellow foodies or people who enjoy such dining experiences. In addition, no online reservation service can routinely offer diners with table selection or other fastidious details that a live hostess or waiter can.

However, this service could appeal to event planners and people who are responsible for organizing and arranging meals for large amounts of people. By allowing people to order online, conference and other large event planners may be able to provide more flexibility in the menu offerings and hasten the ordering process by having drink, appetizer, entree and dessert choices in hand instead of having to collect even pre-ordered…… [Read More]


Andrews, Whit. (2000). Internet World 6.8: 32

Carlson, S. (2000). Internet Booksellers Rely on Low-Tech Legwork of Student Representatives. The Chronicle of Higher Education. 46.26

Fox, Susannah & Jones, Sasha (2009). Generations Online in 2009. Pew Internet & American Life Project.

Fox, Sasha & Vitak, Jenna. (2008). Degrees of Access. Pew Internet & American Life Project.
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Online Profiling the Extensive Collection

Words: 2797 Length: 10 Pages Document Type: Essay Paper #: 24130980

They worked with the FTC to define the following four Fair Information Practices, rules designed to prevent companies from abusing the information they receive through online profiling (Computer law tip of the week, 2000):

Rule 1 (Notice): A company must notify customers that it uses online profiling to track their online habits. If it collects personally identifiable information about customers, such as their names, addresses or telephone numbers, the company's website must clearly and unambiguously notify them of this fact before the company collects this information.

Rule 2 (Choice): Depending on the type of information a company collects, there must be opt-in and opt-out options. Opt-in, or obtaining the customer's permission, is required to link personally identifiable information that a company has about a customer such as name, address or telephone number with data acquired about Web surfing habits. Opt-out means that the customers have to be given the chance…… [Read More]


Arnis, D. (2000, Feburary 1). Online profiling: A threat or a benefit?.

Berman, J. (2000, May 25). Privacy online: Fair information practices in the electronic marketplace.

Clickstream concerns.

Computer law tip of the week (2000, August 14).
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Online Escort Services and Their

Words: 2783 Length: 10 Pages Document Type: Essay Paper #: 9121935

, 2001). Based on the proliferation of the Internet and the near-ubiquity of personal computers in many affluent homes, these rates can reasonably be expected to have increased even further in subsequent years.

In fact, it would appear that the more people of both sexes are using the Internet for these purposes, the more ways they are finding to do so. In this regard, Green and her associates point out that, "The fact that one can access sexually related materials and interact with others anonymously on the Internet has opened the doors even wider. Using anonymous screen names, individuals can explore and express their sexual interests with little fear that friends, coworkers, or even spouses will discover their activities" (2001, p. 303). Furthermore, the individuals who participate in these encounters can do so with other anonymous individuals without the risks typically associated with face-to-face relationships; if an anonymous online relationship…… [Read More]


Benotsch, E.G., Cage, M., & Kalichman, S. (2002). Men who have met sex partners via the Internet: Prevalence, predictors, and implications for HIV prevention. Archives of Sexual Behavior, 31(2), 177.

Giuseppe, R., Tiziana, T., & Anolli, L. (2003). The use of the Internet in psychological research: Comparison of online and offline questionnaires. CyberPsychology & Behavior, 6(1), 73.

Green, A., Katelyn, S., Mckenna, Y.A., & Smith, P.K. (2001). Demarginalizing the sexual self. The Journal of Sex Research, 38(4), 302.

Hill, R.J. (2005, Spring). Poz-itively transformational: Sex workers and HIV / AIDS education. New Directions for Adult and Continuing Education, 105, 74.
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Online Auction Sites Including Ebay

Words: 462 Length: 1 Pages Document Type: Essay Paper #: 9784625

There are additional verification services for security in addition to interactive chat between buyers and sellers as well. eBay, ad all use multiple layers of security to ensure fraud does not occur in their sponsored transactions. In reviewing potential flights on it is clear that going directly to an airline's website and shopping for specials can actually save money. It is apparent that the costs of running the site are included in the fees as well. Overall, if the deal was good enough for a flight and the security of the site could be verified, using an auction site would save a significant amount of money. Yet the risks associated with any online transaction with an unknown seller would have to be weighed against the benefits on a transaction basis. In other words I would be very careful about using an online auction site until I was…… [Read More]


Dimitris Bertsimas, Jeffrey Hawkins, Georgia Perakis. (2009). Optimal bidding in online auctions. Journal of Revenue and Pricing Management, 8(1), 21-41.

Li-Chang Hsu, Chao-Hung Wang. (2008). AA Study of e-Trust in Online Auctions. Journal of Electronic Commerce Research, 9(4), 310-321.

Barbara B. Stern, Maria B. Royne, Thomas F. Stafford, Carol C. Bienstock. (2008). Consumer acceptance of online auctions: An extension and revision of the TAM. Psychology & Marketing, 25(7), 619.
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Learn About the Shopping Strategies

Words: 1194 Length: 4 Pages Document Type: Essay Paper #: 57398428

When searching for an item, the website will be designed in such a way that it will suggest some similar items for customer with different color, size, prints and designs. Similarly, the website will be designed to create a unique user profile, and the more customers log in, the more accurate the website will create their profiles. In their profile, customers will provide information on the items they like and the items they do not like. Thus, the user profile will be a system that would know each customer's sizes, and in different brands and this strategy will create a brand advantages for

Typically, has some unique features generally different from websites such as or The features of will assist customers to locate what they are searching without problem. More importantly, will differentiate itself by offering unique shopping experience for customer due to its…… [Read More]


Australian Government Initiative.(2010). Business Plan template. Australia.


Appendix 1: Diagram of the Home Page of

Dresses | Sexy Lingerie | Handbags | Jewelry | Beauty & Care | Women's Shoes Advanced Search
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Harmony History Shopping & Digital Privacy Harmony

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 66924917

Harmony, History, Shopping & Digital Privacy


Growing numbers of people are turning to online access for a number of rather ordinary activities. And increasingly they are learning that in doing so they are becoming involved in a world of business and to some extent deception that is at best built on a rather fragile foundation of trust and market forces. We have known for some time that as users of the virtual universe of opportunities, we are sharing with others information about us and what we want. ut the extent to which this information is otherwise being used has been left in the hands of a relatively unguarded concept of openness and honesty. We seem to like the idea of putting ourselves out in the world to see what happens of its own accord, no matter whether we are looking for love, our family's past or good…… [Read More]

But this search for convenience has tremendous disadvantages that we often easily overlook. Clearly, it involves giving away information whose value we have little appreciation for. But just as importantly, we do this without recognizing that those who gather this information do so with the intention of reshaping our future. They use the information to determine where we might like to go in future searches for information. The privacy pages of sites like (2012), as one example, openly tell us if we read them that their software is using the information they give us to decide what we might like -- effectively cutting out the world of luck or chance in the searches we seem to want to make for ourselves.

PROTECTIONS: For the most part the experience of exploring the virtual world of access is very much like the adventure itself: it is built on us having a sense of trust that the system itself will guard our interests. Most advanced nations have some acceptance in core human rights being based on people being free to exploit their own privacy; but how this happens in practice remains unclear. So what we find is that collectively we seem to use the power of our numbers and this interest in privacy to be its own source of protection. There are consumer protection laws and common sense rules (Privacy Rights Clearinghouse, 2011), and these make up the majority of what we count on for protections.

Mostly though we trust that if people or businesses do something with the information that we provide them that is not as expected, masses of people -- usually through the media -- will create a
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Americans and Canadians Differ in Their Online

Words: 1243 Length: 5 Pages Document Type: Essay Paper #: 67208228

Americans and Canadians Differ in their Online Spending Habits?

It is no secret that the economies of most industrialized nations have been sluggish over the first part of the 21st century. However, consumer confidence in North America may be on the rise. For instance, according to a March 2012 euter report consumer confidence for Americans and Canadians remained stable as 26% of Americans (the highest level in over a year) and 28% of Canadians believed that their economies would improve over the next year. These figures are taken from the BC U.S. Consumer Outlook Index and the BC Canadian Consumer Outlook (BC COI and BC CCO respectively; euter, 2012). Of course this is really not as optimistic as the researchers depict it, because 26 or 28% does not represent a majority. Therefore, the real news is that the majority of citizens in these countries DO NOT believe there economy will…… [Read More]


Miller, G.E. (July 5, 2011). U.S. Vs. Canada consumer spending: Who is more budget savvy? In 20 Something Finance. Retrieved April 18, 2012, from s-vs.-canada-consumer-spending/.

Reuters (March 22, 2012). Canadians and Americans share more than a border - we have similar concerns about economy, employment: RBC. In Reuters. Retrieved April 19, 2012 from
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Effect of Socio Cultural Factors on Online Buyer Behavior

Words: 1737 Length: 5 Pages Document Type: Essay Paper #: 95281591

Socio Cultural Aspects on Online uying ehavior

In world of today, survival without internet is extremely difficult as internet serves as an efficient and effective way of communication globally. Earlier when internet was introduced, the focus was mainly to communicate with the people or organizations across the globe. The main purpose was to quicken the process of communication and to enhance the communicating opportunities for businesses in order to improve the economic output. However today, the purpose has expanded. People are now using internet as a communication tool not only for the purpose of getting in touch, or work, but also to explore more options available for them as buying opportunities around the world.

Literature Review

Online buying is a term interchangeably used for online shopping. oth these terms refer to buying of goods or services via the internet. Online buying can also be termed as virtual buying as there…… [Read More]


Alhadeff, R. (2011). Succeeding in Ecommerce.

Barnes, S. (2012). Ecommerce and V-Business. Taylor and Francis Inc.

Bellman, S., Lohse, G.L., & Johnson, E.J. (1999). Predictors of Online Buying Behavior. Communication of the ACM.

Hassan, H.H., & Rahim, S.A. (2007, June 9). Factors affecting online purchasing behavior.
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Overview of Article About Online Offline Shopping

Words: 2377 Length: 8 Pages Document Type: Essay Paper #: 88556783


Schroder and Zaharia (2008) looked at the buying habits of retail consumers in Germany, in particular how consumers behaved with respect to multi-channel shopping. They had noticed a trend that retailers were running multiple channels, and that there were times when these channels would complement one another. An example would be a company that has an online store and bricks-and-mortar stores. A consumer might research the product in one, and then purchase in another. The authors looked at the flow of information from company to consumer, and how consumers used that information in their purchasing habits.

Multi-Channel etailing

One of the core concepts of the paper is multi-channel retailing. etailers have utilized multiple channels for decades, but the issue has become more prominent with the advent of online retailing. Online retailing has lowered the barrier to entry to retailing, so that most offline retailers now have an online shop…… [Read More]


Schroder, H. & Zaharia, S. (2008). Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer. Journal of Retailing and Consumer Services. Vol. 15 (2008) 452-468.
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Internet Shopping the Product Selected

Words: 2316 Length: 6 Pages Document Type: Essay Paper #: 56580493

Besides that, the Costco site is very much like the Omegaxl site in that any additional information is provided through clicking a link; this is unlike Amazon where all the information is presented on the same page. Costco provides no immediate facility at the primary page for checkout or purchase. Hence, to do so requires that you select the item and them you are given checkout or purchasing options.

The shopping experience on the Costco site is the dullest of the three some may say it is the simplest. While the user experience is not bad it is arduous, as you have to make one click too many to access the information you really want. The absence of testimonials or product reviews on the main page is a letdown and the site could do more to provide product reviews, which assist in decision making. When shopping online, product reviews and…… [Read More]


Brynjolfsson Erik & Smith Michael D. (2000). Frictionless Commerce? A Comparison of Internet and Conventional Retailers Management Science, 46(4):563-585

Danaher, P.J., Wilson, I.W., & Davis, R.A. (2003). A Comparison of Online and Offline

Consumer Brand Loyalty Source: Marketing Science, 22.(4): 461-476.

Filson, D. (2004). The Impact of E-Commerce Strategies on Firm Value: Lessons
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Business Plan Biz Online Is

Words: 1164 Length: 4 Pages Document Type: Essay Paper #: 66602548

The company shall have sales section, which shall be in charge of reaching market already created by the marketing team. We shall employ gorilla tactics whereby sales people are send to the client premises to discuss and delivery the service or make a deal.

The Biz online shall also have a group of sales representative based in the office. These sales representatives shall be tasked with outsourcing potential clients' telephone number and calling them. However, we intends to sale most of our services through online. Every client who would like to buy any of our services could simply login on our system and make payment through their Visa cards. Finally, Biz online intends to have a sales desk in the office as its long time objectives, to listen to clients, call clients and solve their query amicable.

Sales Forecast



1st Year

2 nd

3 rd


Coupon Sale…… [Read More]

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Recommendations for WalMart com to boost online'sales

Words: 752 Length: 2 Pages Document Type: Essay Paper #: 13115369

Strategic ecommendations for to be ahead of

Walmart is a U.S. multinational retail company operating a chain of hypermarket, grocery stores, and discounted stores. The company operates under different brands using Walmart for the United States and Canadian brand, Best Price in India, ASDA in the UK, and Seiyu in Japan. By June 2016, Walmart is the largest retail store by revenue with revenue of $482.1 billion and net income of $15.08 billion. Despite the success of Walmart over the years, the company has still recorded poor performances in e-commerce compared to While Walmart has launched the online business more than 15 years ago, the company is still struggling in the online business. The revenue realized from the online sales is still insignificant compared with the revenue realized from the in- stores.

Objective of this paper is to provide the recommendations for Walmart Executive to improve their…… [Read More]


McIntyre, D.A. (2016). Walmart Online Sales Remain Tiny Fraction of Revenue. Wall Street Journal.

Michael, A. Hitt, R. Duane, I. et al. (2016). Strategic Management: Concepts: Competitiveness and Globalization. Cengage Learning.
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Online Consumers and the Co-Creation of Meaning

Words: 1834 Length: 6 Pages Document Type: Essay Paper #: 40042483


Consumers and the Co-Creation of Meaning in Online Settings: Practices and Implications for Online Business

To say that the Internet has changed the way in which business is conducted would be to grossly understate the transformation that has taken place in the last decade or so due to the spread of Internet technologies and the growth in online capabilities for both businesses and consumers. Price comparisons, shopping with companies around the world from the comfort of one's own home, and a host of other consumer activities that greatly increase consumer power and thus business competitiveness in almost any industry. On the business side of the equation, Internet capabilities enable faster communication between warehouses/suppliers and factories/retailers, meaning business processes that are leaner and more efficient are now possible, quality and consistency across networks are more controllable, and a variety of other processes can be enhanced in many ways. These new…… [Read More]


Hatch, M. & Shcultz, M. (2010). Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management 17: 590-604.

Katz, J. & Sugiyama, S. (2005). Mobile Phones as Fashion Statements: The Co-creation of Mobile Communication's Public Meaning. Mobile Communications 31(1): 63-81.

Maglio, P. & Spohrer, J. (2008). Fundamentals of service science. Journal of the Academy of Marketing Science 36(1): 18-20.

Payne, A., Storbacka, K. & Forw, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science 36(1): 83-96.
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Shopping Hudson K And Zimmerman A June

Words: 793 Length: 2 Pages Document Type: Essay Paper #: 69169602


Hudson, K. And Zimmerman, A. (June 27, 2007). Big Boxes Aim to Speed Up

Shopping. The Wall Street Journal. etrieved from:

Over the past several decades, retail automation has continued to advance. Self-checkout will become more commonplace, and consumers are increasingly becoming used to checking and bagging their own items. There is, however, a considerable debate regarding the merits of self-checkout. One side, the merits seem endless: efficiency, time savings, convenience, and thus increased sales. However, most retailers note that although most people are lured to the self-checkout line in the hopes they will save time, they actually end up with more delays (wrong product codes, missed items, items that weigh incorrectly, etc.). This tends to have the opposite effect upon clients, but also provides an interesting conundrum to the idea of speeding up shopping with new and innovative measures (Fairfax, 2007).

Hudson and Zimmerman note that Wal-Mart,…… [Read More]


Fairfax, L. (June 27, 2007). The Self-Checkout Debate. The Conglomerate. Retrieved from: 

Hudson, K. And Zimmerman, A. (June 27, 2007). Big Boxes Aim to Speed Up
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Online Newspapers for Your Information-Table of Contents

Words: 3295 Length: 10 Pages Document Type: Essay Paper #: 47549566

Online Newspapers

For your information-Table of Contents provided at the end of the paper =Not a part of this paper- Extra information provided

eaders' response to online newspapers

The age of the internet has revolutionized the methods of communication and information exchange. A great deal has changed in the last decade with the information technology explosion. With more accessibility and economical port charges internet has made its presence felt in a number of avenues ranging from corporate desks to common households. This has enabled speedy communication procedures such as email, conferencing, instant messaging, web telephony, video conferencing and so on. Information that was hitherto difficult to access and obtain suddenly became available a click away. With increased usage and application of the internet and other virtual private networks (VPN), information was readily and easily available on the desktop. A user had little or practically no need to leave the confines…… [Read More]

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Online Stores

Words: 1410 Length: 5 Pages Document Type: Essay Paper #: 64813205

online networking for small supermarkets. Using literature on the subject of networking and supermarkets the author of this paper presents an argument in favor of forming a supermarket group of network ability.

During the past few years, focus seems to have moved away from small business and moved toward large conglomerate organizations instead. One example of this can be found in small supermarkets. Family owned supermarkets were at one time a staple in America. Family owned supermarkets were close to the house, the clerks and management knew the names of one's children and remembered what one's favorite type of cheese and laundry detergent was. As larger supermarkets continued to build stores nationwide the small family owned stores found themselves unable to compete with convenience. In addition financial considerations began to appear. The small individually owned supermarkets were unable to purchase stock in the large quantities that garnered large discounts. The…… [Read More]


Catalina Marketing Corporation And Coinstar Inc. Announce Partnership To Distribute Online Coupons

PR Newswire; August 3, 1998

Hands-on GENERATION.(Asher's Chocolates)

Candy Industry; February 1, 2001; Pacyniak, Bernard
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Online Banking and Bill Payment

Words: 2337 Length: 7 Pages Document Type: Essay Paper #: 21221372

exchange of currency have proliferated the Internet marketing world. Customers have faster and easier access to methods of exchange, deposits and payments, than ever before and the changes have come rapidly as more and more Internet commerce demands more and more ease of exchange. A global economy requires global economic infrastructure solutions to exchange of funds and to a large degree the Internet market has answered the call for change and availability of services. Yet, the substantial growth of Internet sales has also, arguably caused the growth of subsystems and infrastructural shifts that might not have been implemented with full knowledge of the implications of such actions. With security at risk and issues of currency exchange rates, not to mention global monetary regulations consumers must be aware of the type of services they are using and the way it might affect the efficacy of their transaction.

Internet Marketing not only…… [Read More]

Plander, B. "Credit Card Processing"  

Phase 5 "RBC Case Study"

Hoovers Online "Fact Sheet PayPal" -- /free-co-fin-factsheet.xhtml
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Online Degrees

Words: 5141 Length: 20 Pages Document Type: Essay Paper #: 35668864

Distance learning is a new scheme or mode of transferring and acquiring learning or education through the use of modern technology between instructor and student who are separated by time and space. It can be between schools, between schools and colleges and universities, within school buildings and districts or between individuals (urke, 2002).

Is earliest prototype was the international correspondence in the 19th century. In the 1970s, it reshaped into open universities, later into the 1980's wave of technological products, such as the videotape, broadcast, satellite and cable. In the 1990s, rey (as qtd in urke) predicted that distance education programs would phenomenally grow that decade to an extent that most of the people the U.S. would be served by it at the minimal ratio of 1:1, mostly in the community colleges. Right enough by 1994, 80% of community colleges in the U.S. began offering some form of distance education…… [Read More]


Armstrong, L (2000). Distance Learning. Change: Heldref Publications.

Bersch, C. (2001). Can You Go the Distance? Communications News: Nelson Publishing.

Blotzer, M. Distance Learning. Occupational Hazards: Penton Media.

Burke, T. (2002). (research paper) The Influence of Distance Learning on Education.
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Security Issues of Online Communities

Words: 15576 Length: 60 Pages Document Type: Essay Paper #: 35642606

This researcher rejects the existence of online communities because computer mediated group discussions cannot possibly meet this definition. Weinreich's view is that anyone with even a basic knowledge of sociology understands that information exchange in no way constitutes a community.

For a cyber-place with an associated computer mediated group to be labeled as a virtual settlement it is necessary for it to meet a minimum set of conditions. These are: (1) a minimum level of interactivity; (2) a variety of communicators; (3) a minimum level of sustained membership; and (4) a virtual common-public-space where a significant portion of interactive computer mediated groups occur (Weinreich, 1997). The notion of interactivity will be shown to be central to virtual settlements. Further, it will be shown that virtual settlements can be defined as a cyber-place that is symbolically delineated by topic of interest and within which a significant proportion of interrelated interactive computer…… [Read More]


Al-Saggaf, Y. & Williamson, K. Online Communities in Saudi Arabia: Evaluating the Impact on Culture Through Online Semi-Structured Interviews. Volume 5,

No. 3, Art. 24 - September 2004

AnchorDesk Staff. (2000). Sign of Trouble: The Problem with E-Signatures.

Retrieved April 9, 2005, from ZDNet AnchorDesk Web site: http://reivews-
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Child Porn Online The Pedophiles'

Words: 2918 Length: 8 Pages Document Type: Essay Paper #: 51795008

("Supreme Court ejects..." 2002) More constitutional problems have been encountered in the law's battle against child pornography as a federal court in September 2004 outlawed a Pennsylvania State law that required internet service providers (ISPs) to block websites containing child pornography. The Court considered the technology used in the blocking of such sites as clumsy that could cause "massive suppression" of constitutionally protected speech.

Apart from conducting a legal "balancing act" between the protection of children from sexual exploitation against the protection of free speech and free thought by the law makers, the campaign against child porn on the Internet is also hampered by its "borderless" characteristics. In order to counter differences in porn laws of different countries that prevented prosecution of child porn offenders, the United Nations General Assembly adopted an Optional Protocol on the ights of the Child, on the Sale of Children, Child Prostitution and Child Pornography…… [Read More]


FAQ on Child Pornography on the Internet." (2004). (ACPO). Retrieved on February 7, 2005 at 

Internet Crimes against Children." (2001). U.S. Department of Justice. Updated December 28, 2004. Retrieved on February 7, 2005 at

Kid Porn Easier to Get and Share." (2002). Protecting Children Online: CBS News. June 25, 2002. Retrieved on February 7, 2005 at

Magid, Larry. (2002). "Net users can help fight child porn." Mercury News. March 21, 2002. Retrieved on February 7, 2005 at
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Customer's Loyalty in the Online

Words: 9559 Length: 35 Pages Document Type: Essay Paper #: 32168162

anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.

Table ____.

Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.

Area Impacted

Description of Impact

Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.

This allows them to…… [Read More]


Brewster, Chris, Hilary Harris and Paul Sparrow. (2004). Globalizing Human Resource Management. New York: Routledge.

Cocheo, S. (2006). "Does Your Product Line Need a Trim?" ABA Banking Journal, 98(7), 7.

Das, Dilip K. (2004). Financial Globalization and the Emerging Market Economies. New York: Routledge.

Dennis, Charles and Lisa Harris. (2002). Marketing the E-Business. London: Routledge.
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Psychological Precursors for Impulsive Shopping

Words: 2330 Length: 8 Pages Document Type: Essay Paper #: 6962965

Psychological Parameters of Impulse Buying

Personality -- Impulse Buying

Defining the Psychological Parameters of Impulse Buying

Impulse buying (IB) represents unplanned, impulsive purchases that make little economic sense. The occasional, inexpensive impulsive purchase may do little harm and may even be healthy, but a pattern of chronic IB can lead to financial ruin. For this reason, understanding the psychological precursors for IB will be important for the creation of effective interventions. Towards this goal, the psychological states that predict IB behaviors were examined. In addition to the cognitive and affective domains included in the Impulse Buying Tendency Scale (IBTS), this study includes for the first time an analysis of the relationship between IB and the two most relevant time perspective domains of future-oriented and present-hedonistic-oriented from the Zimbardo Time Perspective Instrument (ZTPI). In addition, six questions were incorporated into the questionnaire to assess a consumer's perspective on IB consequences that…… [Read More]


Lin, Y.H. & Chen, C.F. (2013). Passengers' shopping motivations and commercial activities at airports -- The moderating effects of time pressure and impulse buying tendency. Tourism Management, 36, 426-34.

Silvera, DH, Lavack, A.M., & Kropp, F. (2008). Impulse buying: The role of affect, social influence, and subjective well-being. Journal of Consumer Marketing, 25(1), 23-33.

Verplanken, B. & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15, S71-83.

Zimbardo, P.G. & Boyd, J.N. (1999). Putting time in perspective: A valid, reliable individual-differences metric. Journal of Personality and Social Psychology, 77(6), 1271-88.
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My Shopping Experience at an Indigo Bookstore

Words: 730 Length: 2 Pages Document Type: Essay Paper #: 91378923

The lighting in the store is very classy, and the walls are wood paneling which gives the store a nice homey feel. The bookshelves on the main floor are categorized of course: there are well-marked categories including: History, Biographies, Business & Money, Politics and Current Events, Art, Architecture & Photography, and many more. The smell in this bookstore is of coffee, which can be found upstairs (a wide staircase making it easy for two people abreast to walk up or down). The coffee shop also includes pre-made sandwiches, pastries, bagels, soups and small green salads (again, pre-made). The young women serving coffee are friendly, helpful, and they bring the coffee to your table; there are eight tables each with four chairs; these are comfortable chairs with built-in cushions on the seat and the seat-back. There are also several booths for more privacy. The windows on the second floor look out…… [Read More]

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Barbie as an Online Tool

Words: 1995 Length: 6 Pages Document Type: Essay Paper #: 53816198

Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even after treating the old one carelessly.

Additionally, not all Barbies are disposed of. In fact, there is a thriving industry of adults who collect Barbies. These Barbies embody characters from famous old films, new films, or characters from around the world. Even some Barbies marketed at younger girls that are reasonably priced like those of the Twilight series of Barbies, are clearly not disposable. Barbies run the gamut from the cheap to the beautifully coiffured, yet all of them suggest a model of femininity that is similar: adult and girlish at the same time. Even as early as the 1960s, according to the website "Barbie's Career History," Barbie was used to embody 'acceptable' female occupations for young women, including that of…… [Read More]

Works Cited

Buffamonte, Christina. "Barbie's career history." Good Housekeeping. 2008.

June 23, 2010.

Bindel, Julie. "Con -- Barbie: Dumb blonde or diehard feminist?" The Guardian. December 28,

2008. June 23, 2010.
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Web-Based Learning and Online Courses

Words: 321 Length: 1 Pages Document Type: Essay Paper #: 46182341

Hyperlinked tables of contents and indexes are tremendous time-savers as well as navigational aides. The non-linear presentation of digital texts appeals to learners adept at spatial relations, or those who appreciate metaphors. Hypertext allows learners to create and understand conceptual links between current course material and new or prior knowledge.

The multimedia presentation of digital text appeals to learners who rely on multiple senses including sight and hearing. Many students do not respond to purely verbal course material. The greatest strength of digital course materials may be its interactivity. Learners take an active role in their education when they can control the reading experience. Therefore, online texts replete with hyperlinks and multimedia content provide a wealth of opportunity for enhanced learning. The addition of instant messaging and related forms of digital communications make feedback and assessment methods more…… [Read More]

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Business This Report Recommends Online Inc 's Relocation

Words: 761 Length: 3 Pages Document Type: Essay Paper #: 73598742


This report recommends Online, Inc.'s relocation from San Francisco to Dallas. There are substantial savings in the major components of operating costs including office space, labor, and overhead. Exhibit 1 contains a breakdown of the estimated annual operating costs for Dallas which totals just $3,253,373. abor and overhead will be approximately $433, 836 lower in Dallas with other savings potential coming from very inexpensive office space and lower tax rates. Also, the quality of life is very attractive to Online as a corporation and to its employees.

Data has been gathered from a variety of sources to calculate the cost of office space, replacement labor, and overhead. The findings show potential savings across all categories. First, the total cost of meeting Online's square footage requirements for sales office, manufacturing, and warehousing is only $148,000. Dallas is currently experiencing a tenant's market and offers many affordable options for renting space.…… [Read More]

Labor Cost Differential, San Francisco and Dallas

Average labor rates provided by Private Industry and State and Local Government, National Compensation Survey. Labor rates for San Francisco are average rates, not Online's actual costs.

Dallas Economic Development Division, Available: (Accessed 2 -- 3, March 5).
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Business The Dark Side of Meeting Online

Words: 2210 Length: 8 Pages Document Type: Essay Paper #: 23014697

Business: The Dark Side of Meeting Online

Corporate Governance and the Failed Marriage of AOL and Time arner

"The mating ritual began in September 1999 in the most romantic of cities, Paris" (p.88): Steve Case, an AOL-T merger in mind, starts approaching Jerry Levin. On January 9, 2000, "it was done." (p.99). May 2002, newly appointed AOL-Time arner CEO Parsons announced "a repudiation of the basic raison d'etre of the merger itself" (p.284).

hy did the AOL-Time arner merger take place? hat's your evaluation of the process through which it was decided upon? And the terms agreed upon?

Bella gerant alii, tu felix Austria nube!' - Let others wage war, you, happy Austria, marry!" There are many ways to build an empire, and love is almost always better than war. So, when two corporate giants agreed to march down the aisle together, all Street - and the world - eagerly…… [Read More]

Works Cited

Houston, Frank. "AOL/TW SPELLS BIG." Columbia Journalism Review July 2001: 22.

Glanz, William "America Online to buy Time Warner," The Washington Times 11 Jan. 2000: 1.

Klein, Alec. Stealing Time: The Collapse of AOL-Time Warner. New York: Simon and Schuster, 2003.
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Protecting Yourself Online

Words: 734 Length: 2 Pages Document Type: Essay Paper #: 30690533

Identity Theft: Understanding of the Concept of Protecting Personal Information

The recent scandal involving stolen credit card and personal information from Target consumers over the Thanksgiving 'black Friday' shopping holiday weekend dramatically highlighted the risks of even using a simple credit card. Identity theft -- whether of credit card numbers, social security numbers, or other vital private information -- is a constant, very real worry for many consumers. Depending on the nature and type of the identity theft, a variety of remedies are available although there is no single, surefire solution that will always protect one's identity online or at brick and mortar stores. Thanks to the ubiquity of technology, identity theft is far easier and more common than it was in previous generations.

If you suspect that your credit-related information has been stolen, the first step is to place a fraud alert with one of the three major credit…… [Read More]


Create an identity theft alert. (2014). FTC. Retrieved from:

EFF's top ways to protect your online privacy. (2002). EFF. Retrieved from:
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Effects of Thought Attitude and Motivation on Internet Consumer Behavior

Words: 1049 Length: 4 Pages Document Type: Essay Paper #: 17063431

online purchases?" using the two-part approach provided below.

Description of the Participants

Sampling procedures

In most cases, the more subjects that are surveyed, the more trustworthy the results, but there are some diminishing returns involved in qualitative analyses that limit the usefulness of increasingly larger sample sizes. In this regard, Neuman (2003) reports that, "One principle of sample size is the smaller the population, the bigger the sampling ratio has to be for an accurate sample. Larger populations permit smaller sampling ratios for equally good samples. This is because as the population size grows, the returns in accuracy for sample size shrink" (p. 232). esearchers who employ survey methods for data-gathering purposes may have a general idea about how many subjects they would like to recruit, but the harsh realities of recruiting sufficient numbers of subjects to participate in surveys means that sometimes researchers must simply accept what they get…… [Read More]


Chaudron, D. (2008). Master of all you survey: Planning employee surveys. Organized Retrieved from surveys.pdf.

Darlington, Y., & Scott, D. (2002). Qualitative research in practice: Stories from the field.

Crows Nest, NSW: Allen & Unwin.

Mauch, J.E. & Park, N. (2003). Guide to the successful thesis and dissertation: A handbook for students and faculty. New York: Marcel Dekker.
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Persona One of the Problems

Words: 1055 Length: 3 Pages Document Type: Essay Paper #: 8529008

Think of it like the difference between two different malls. We all have our favorites, maybe because of the parking or the overall layout.

Another thing I like about is that it has no unnecessary clutter like menswear. If I wanted to shop for a man friend, I might visit Gilt or another website. I prefer using just for me. Besides women's clothes and accessories, there is not much else to distract me. If I want cosmetics, I'll most likely head to the Sephora website. However, I do appreciate that luxurioussimplicity shows me jewelry designs that pair well with the fashions I like.

Finally, the best thing about luxurioussimplicity is that it works a little like Pandora does for music. I can rate fashions on a star system, on a scale of 1-5. I can do this for individual items or whole "looks" that the models are wearing.…… [Read More]

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Internet Technology Marketing & Security

Words: 1705 Length: 5 Pages Document Type: Essay Paper #: 37317434

On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when security is breached. On the other hand, business should provide privacy policy and program tools to ensure that customer's information is protected from unauthorized parties and enhance customers confidence and loyalty in conducting business Jin, 2010()


Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology:…… [Read More]


Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.
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Purchases Do You Make a

Words: 534 Length: 2 Pages Document Type: Essay Paper #: 20280269

If the website isn't familiar I often will look for user reviews of the store before I shop there.

6) How do you research products online?

A) I search for the product and read user reviews. Sometimes I will look at specifications directly on the manufactures website. Occasionally I will watch videos that show the product being used.

7) How important is a websites design for you?

A) Very important. If the website is hard to use I will go somewhere else.

B) Moderately important. If the website is poorly designed but they have the best price then I may shop there anyway. However, if there is an equal price somewhere else that has a better website with more features then I will probably shop there.

8) Will you shop at a site that has a poorly designed interface but offers the lowest price?

A) Probably not. If the company…… [Read More]

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Lys Fashion Business Plan Daylys Primary Earnings

Words: 1558 Length: 4 Pages Document Type: Essay Paper #: 68839133

Lys Fashion Business Plan

DayLys primary earnings

The company's start up

DayLys proposed start up expenses

Strategy and implementation summary

Marketing strategy

Target market

Sales revenue for the first and second year

Graph depicting the sales revenue

Five-year financial plan

Break-even Analysis

Pro Forma Profit and Loss

Pro Forma Cash Flow

Pro Forma Balance Sheet

Business atios

Percent of Total Assets

Percent of Sales

Main atios

Activity atios

Liquidity atios

Additional atios

The focus of this project is to draw up the business plan for DayLys Fashion and the start up funding will be $45,000. The paper also provides the pro-forma profit and loss, and the marketing strategies. The financial plan reveals that the company will record profits in the first year and continuing making profits within the next five-year.

DayLys Primary Earnings

DayLys primary earnings will be $62,715 in year 1, $135,771 in year 2,

and $243,806 in year…… [Read More]


Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review.
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Internet Marketing Strategy of Argos

Words: 3862 Length: 15 Pages Document Type: Essay Paper #: 63255895

Internet Marketing Strategy of Argos

The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011)

Argos and the Online Market: Size and Growth

Argos customer base is approximately 130 million and reports state that 26% of Argos sales are via the internet channel with approximately 4 million customers placing orders by phone or online. The Argos website is touted as the website visited the most among high street retail websites in the United Kingdom in 2008. (Argos, Website, paraphrased) Argos is environmental conscious and caters to customers with disabilities. Argos was named the 'Online Toy Retailer of the Year 2009' by the ritish Toys & Hobbies Association (THA). (Argos Website, 2011)…… [Read More]


Argos Boost Sales with Award-Winning User Generated Content (2011) eCircle. Retrieved from:

Argos Online and Mobile Sales Hit Nearly Half of Total Revenue (2011) CIO. 21 Apr 2011. Retrieved from:

Burnett, John (2008) Core Concepts of Marketing. Global Text. Creative Commons Attribution 3.0. Retrieved from:

Charlton, Graham (2010) Multichannel Accounts for 43% of Argos Sales. Econsultancy Digital Marketers United. 4 May 2010. Retrieved from:
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Hynes and Suewin 1982 Conducted a Study

Words: 716 Length: 2 Pages Document Type: Essay Paper #: 86556952

Hynes and Suewin (1982) conducted a study on Internet commerce as practiced by Hong Kong individuals and the association between individual characteristics and their tendency to use the Internet for shopping. Online surveys, piloted beforehand with 20 respondents were translated in English and Chinese and posted for a two-week period in 2007. Snowball sampling targeted a population sample of approximately 300 to 600 individuals who were located in Hong Kong and aged between 15 and 54. 121 respondents completed the surveys, 94% of which were Chinese with 45% being male. Limitations and contributions of Hynes and Suewin's (1982) study are discussed.

Hynes and Suewin (1982) conducted a study on Internet commerce as practiced by Hong Kong individuals and the association between individual characteristics and their tendency to use the Internet for shipping. Previous studies found that Hong Kong consumers rarely use the Internet for shopping and therefore, Hynes and Suewin…… [Read More]

Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.

Hynes, N. & Suewin, P. (1982) Online Shopping Adoption within

Hong Kong -- An Empirical Study, Singapore Management Review, 31 2, 1-18.
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Consumer Internet Commerce a Rhetorical Approach

Words: 4073 Length: 15 Pages Document Type: Essay Paper #: 41216100

complexities of doing business in our virtual age, looking in particular at e-commerce but also asking how the presence of e-commerce on the market has affected traditional businesses as well. Once upon a time - that golden age - things were simple. You decided you wanted to grow up to be a bookstore owner. Or a hardware store manager. Or a florist. So you leased a store, bought some books, and lovingly hand-sold them to each customer who flocked to your door and then went home at night to count your money.

Of course, owning a bookstore or a hardware store or a flower shop was actually never that simple. But the picture now is even more complicated as virtual stores have entered the picture. Part of what makes engaging in e-commerce so difficult is that there are no paths that others have trod before one. And the costs of…… [Read More]


VI.Appendix (ces)(please write around 2-3 pages)

Survey Questionnaire


1.To successful launch an e-commerce Web site, the question is not just about if we build it, will they come?" But also if we build it, will they come to purchase and repeat purchase?" A scenario closer to the truth is that many online companies experience disappointment in converting consumers' clicks into purchases. It means attracting a large number of shoppers to the site is not the only ultimate measure of success. The true measure of success should be included retaining customers and converting them into repeat buyers. Positive shopping experiences on the site can help online buyers make an effective decision. It means positive feeling is the optimal experience that consumers will desire to repeat buying online. Therefore, marketers need to create effective Web sites for winning consumer satisfaction. Since Web sites are often the main contact with consumer in the Internet market, a company's Web site elements may include some persuasive components that has imp!
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Correspond to the Overall Appeal of the

Words: 583 Length: 2 Pages Document Type: Essay Paper #: 74086915

correspond to the overall appeal of the website. The mission statement should read as follows:

"The mission of nline Fashion Retail Website is to establish the worlds most customer centric company; to build a place where people can come to find and discover anything they might want to buy in regards to fashion appeal and merchandise. The overall focus of the company is to create a compelling value proposition that delivers value to consumers."

This mission statement is important because it outlines to future of the overall business. As such, the mission statement above, describes how the business intends to compete and operate in regards to retail. The mission's statement also outlines the competitive strengths in which the business intends to leverage over the coming years. This is critical as the business, with limited resources, must continue to compete in a highly competitive retail industry. The mission statement therefore, is…… [Read More]

Online shopping has now become commonplace in capitalistic society. Online shopping provides the overall convenience and ease of use that consumers continue to expect from retailers around the world. In particular e-commerce, allows companies to reduce costs while increasing sales to consumers. Consumers benefit from the robust product offerings that online shopping centers provide. In addition, consumers can now locate better offerings in regards to price through online channels. As such, the user interface of online channels is critical to the overall customer experience. In particular, online shopping must be seamless for consumers. They must be able to easily locate and order product that they believe to have a compelling value proposition relative to peers in the industry. Therefore, for the student opening their own fashion shopping website, they must realize that the consumer experience is integral to the company's success. Below is a chart highlighting the overall growth of e-commerce of the last decade?

Notice the rapid evolution of this medium as a means of growth. Sales from 2000 have increase over 600%. This is a testament to the growing options and consumers who are using this channel to purchase products.

To begin, in regards to fashion, consumer sentiments are constantly changing. What was once popular a few years back can easily become obsolete. This is particularly true in fashion as consumers can easily switch brands and assortments. Fashion retail is troublesome as there are very few barriers to entry, and essentially anyone can enter the market. Consumers across the world are creating fashion websites and selling merchandise. It is therefore important for the NYC art student to create a compelling value proposition for consumers of their apparel. This can come in many forms. Aspects such as rarity, exclusivity, or uniqueness are all traits that can differentiate the NYC student's product offering from those of competitors. The website therefore must offer this value proposition in a manner that captures customer loyalty. Michael Kors for example is a brand that captures the minds of consumers. Polo, Calvin Klein, and others, continue to establish their own presence in the market through their value proposition. The NYC student attempting to create their own website must do the same. The website must provide value in regards to the overall product offering. Furthermore, the website must deliver consistent results. Aspects such as delivery time and product specifications must adhere to the consumers overall demand. This is critical if the website is to help establish consumer loyalty. If products are not delivered on time, or to the consumer's specifications, the website could potentially fail.
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Passyn K Diriker M &

Words: 1307 Length: 3 Pages Document Type: Essay Paper #: 67040787

"As in the pre-testing, (M= 6.87) and Barnes & Noble (M= 7.18) brands were found to be significantly more familiar than (M= 4.44) and Suprema (M= 5.26; ps < .001).5 Lastly, 92.3% of respondents correctly classified the seller into the appropriate physical presence category. A 4 (consensus) x 2 (physical presence) x 2 (brand familiarity) ANOVA was computed for all dependent variables."(Benedicktus, Brady, Drake & Voorhees 2010)

For further clarification, an ANOVA is an analysis of the variation present in the experiment. This is a means for testing a hypothesis that implies the variation in an experiment is no greater than that due to normal variation of individuals'characterstics and error in their measurment. The ANOVAs performed in the study indicated significant main effects of the consensus manipulation on each measure which I found significantly important to the discovery of amount of trustworthiness in consumer population. The comparisons made…… [Read More]


Benedicktus, R., Brady, M., Darke, P., & Voorhees, C. (2010). Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion. Journal of Retailing, 86(4), 310-323.
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Woolworth Limited Business Strategy Reprot Background to

Words: 2636 Length: 9 Pages Document Type: Essay Paper #: 80619491

Woolworth LIMITED

Business Strategy Reprot

Background to Company

Woolworth Limited is the food and takeaway liquor retailer in Australia, often colloquially known as Woolies' and going by the slogan 'The fresh food people'. It operates in every Australian state and territory. Offshoots are Woolworth's online (Homeshop) which allows uses to purchase food over the Internet and Woolworth's Liquor a department of Woolworth's supermarket stores (IRIS Tasmania, November 2007).


Woolworth Limited has to follow government rules and regulations. The political factor involved in this situation is creating both opportunities and a threat for Woolworth Limited. It is an advantage in that it affords Woolworth a diverse work crew since the Australian government applies the Fair Work system that requires that employees and other staff receive maximum weekly hours, protections from unfair dismissal of employee, flexible working roaster, balance between work and family life, and advance notice of termination and redundancy…… [Read More]

"Woolworth Limited" Retrieved October 22, 2010

"Woolworths online." 2010-06-11. Retrieved 2010-06-11.

"Woolworths Limited - Half Year Presentation HY10" (PDF). 2010-01-28. Retrieved October 22, 2010
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Principles of Management and Technology

Words: 563 Length: 2 Pages Document Type: Essay Paper #: 89993645

Management Technology

Principles of Management and Technology

Multiculturalism and Diversity

"Diversity is desirable for innovation, flexibility, and organizational success."

Diversity can be a valuable asset for any organization. Having people from different backgrounds and cultures offers a broader range of different perspectives and different opinions. Having this as an asset can spawn higher levels of innovation and flexibility because of the depth of perspective -- more people with different ideas can collaborate in a way that ultimately leads to organizational success. Today's most successful organizations embrace diversity however the results of diversity are not always successful. hile many organizations have sought to increase the diversity of their workforces, researchers have found both positive and negative effects of demographic diversity on organizational outcomes (Olsen & Martins, 2012).

New Business Ventures

Discuss the reasons why small businesses are so important to the U.S. economy.

Small business accounts for the bulk of the…… [Read More]

Works Cited

Olsen, J., & Martins, L. (2012). Understanding organizational diversity management programs: A theoretical framework and directions for future research. Journal of Organizational Behavior, 1168-1187.

SBA. (2012, September). Frequently Asked Questions. Retrieved from Small Business Association:
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Advancements in Retail Technology Retail

Words: 2872 Length: 10 Pages Document Type: Essay Paper #: 22639631

Therefore, such companies must either increase their efforts into finding the resources that are required by investing in technological developments, or not address them and risk reduce their customer base.

Innovation is influenced by a series of factors. Such factors include: level of financial, technical, and human resources, government's incentives, the general innovation orientation of the country, talent pools, the collaboration between companies and universities. But there are also several implications of the innovation process that must be taken into consideration. Such implications refer to education, the partnership between the public and the private sector, immigration, culture, and the business process.

It has been observed that large companies are significantly more capable of developing successful innovation research processes in comparison with smaller firms. The financial resources that large companies benefit from allow them to make important investments in innovation, while small companies must allocate their resources in other areas. The…… [Read More]

Reference list:

1. Graham, S. (2011). Latest Wave in Retail Technology Will Redefine your Shopping Experience. Retrieved June 10, 2013 from .

2. How Do Size and Experience Affect Innovation? (2009). Leavey School of Business. Retrieved June 14, 2013 from

3. Technology Advances in Retail: Improving Margins Using Wireless Networks (2012). Aruba Networks. Retrieved June 14, 2013 from .

4. Finnegan, M. (2013). Marks & Spencer Creates Digital Lab to Speed Retail Tech Development. TechWorld. Retrieved June 14, 2013 from
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Maxx Company -- Strategic Marketing Plan Tk

Words: 4400 Length: 15 Pages Document Type: Essay Paper #: 81957153

Maxx Company -- Strategic Marketing Plan

TK Maxx Strategic Marketing Plan

TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are marketed. This is the case because the market segment targeted by TK Maxx is made up of digital natives or consumers who have discovered the benefits of being technologically savvy -- particularly for shopping.

The marketing objectives for TK Maxx were identified as follows:

To increase market share for kid's shoes by 25% by September 2018.

To increase market share in home textiles by 15% by September 2018.

To increase e-commerce sales of designer bags and accessories by…… [Read More]


Bankruptcy announcement. (2012) Feline's Basement. Available at

Burt S. And Sparks L (2003) Competitive analysis of the retail sector in the UK. Institute for Retail Studies, University of Stirling: 78.

Cavazza, M. (2004), 'Nanotechnology promises to alter the face of fashion', Retail Week, (11 June, 2004)

Case study: Total Logistics takes it to the max for TK Maxx. (2001) Total Logistics. Available at
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Big Project Despite All the

Words: 1430 Length: 5 Pages Document Type: Essay Paper #: 91606546

Instead of fluffing about just thinking and woying about it as I did initially, I actually set off to detemine the compaative pos and cons in each option that I had, evaluating the consequences of each of my options thus helping me to make moe infomed decisions quickly. This is a habit that I intend to continue pacticing.

Tadition vs. The infiltation of newly acquied technology: Many people still believe, despite that the intenet has been looming as it has fo a decade and that cedit violations ae taced and nullified moe pomptly than eve befoe in human histoy, people ae still leey. And undestandably so. But many people uphold such an absolute though unfounded egad towad itual, tadition, and histoical convention that they automatically discount anything new. I honestly fist hand see people aound me that "cut off thei noses despite thei faces" so fequently that they pose thei…… [Read More]

references for different brand names; different sizes available for different customers; brand commitment or brand loyalty; likewise, past experiences which may taint a preference one way or the other, etc. On the other hand, product assortment, pricing, promotion, and targeting strategies are what vary between these two methods. Whether in regard to online shopping or retail shopping, these factors are constant. In concern to each breed of shopper herein, taking all these factors into account, however, I ultimately believe that nothing is set in stone, and that a whole new entity could redirect everything tomorrow.
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Overstock com and Ecommerce Options

Words: 1710 Length: 5 Pages Document Type: Essay Paper #: 75591986

Understanding e-commerce is very important, especially for companies that are focused on providing online shopping and ordering to their customers. One of those companies is, which also goes by its shortened name of "" Companies like Overstock do a great deal of business on the internet, and in order to be successful they have to understand the value of what they are doing and how to relate to the customers and potential customers they want to attract. It is not just about having good prices or good products, because customers need to enjoy their shopping experience, feel safe providing their personal information to the site, and be able to easily and conveniently shop for their items and pay for what they decide to buy (Chaudhury & Kuilboer, 2002). With that in mind, Overstock will be examined here in terms of those specific issues, in order to determine how…… [Read More]


Chaudhury, A., & Kuilboer, J.P. (2002). e-Business and e-Commerce Infrastructure. NY: McGraw-Hill.

Laudon, K.C, & Guercio Traver, C. (2014). E-commerce. business. technology. society. 10th edition. NY: Pearson.

Miller, R. (2002). The legal and e-commerce environment today (hardcover ed.). NY: Thomson Learning.

Nissanoff, D. (2006). FutureShop: How the new auction culture will revolutionize the way we buy, sell and get the things we really want (hardcover ed.). NY: The Penguin Press.
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E-Retailing Plan for Made-To-Order Athletic

Words: 3982 Length: 8 Pages Document Type: Essay Paper #: 53074972

Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities

Star Products

Question Marks

Cash Cows


Source: (Anantachart, 2004)


e-retailing metrics

The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result. The third objective…… [Read More]


Saravudh Anantachart. (2004). Integrated Marketing Communications and Market Planning: Their Implications to Brand Equity Building. Journal of Promotion Management, 11(1), 101-125.

Sulin Ba, Jan Stallaert, Zhongju Zhang. (2007). Price competition in e-tailing under service and recognition differentiation. Electronic Commerce Research and Applications, 6(3), 322.

Ruby Roy Dholakia, Outi Uusitalo. (2002). Switching to electronic stores: Consumer characteristics and the perception of shopping benefits. International Journal of Retail & Distribution Management, 30(10), 459-469.

Charles F. Hofacker. (2008). E-tail constraints and tradeoffs. Direct Marketing, 2(3), 129-143.
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Marketing and Financial Plan for Webvan Case

Words: 3581 Length: 13 Pages Document Type: Essay Paper #: 82032266

Webvan Case Analysis

This analysis will consider the Webvan strategy and its market position to serve as a basis for recommendations to Webvan's management team. Webvan was once the largest online grocery enterprise in the United States. However it is now considered a classic large investment failure despite the fact that the total industry volume was over one billion dollars per year while the online segment was over two hundred million dollars annually. Webvan failed to live up to its expectation despite the large amount of capital it had at its disposal.

Webvan began in 1998 as an innovative business idea that excited and drew support from investors already caught up in the dot-com phenomenon. However, the company finally botched the opportunity to attract and develop a customer base large enough to justify the large investments it made in the development of technology systems and elaborate distribution warehouses.

It was…… [Read More]

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E-Business Model

Words: 1261 Length: 4 Pages Document Type: Essay Paper #: 15020549

ecommerce business models

With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).

To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…… [Read More]


Intel official site:

Ebay official site:

Eddie Bauer official site:
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Diffusion of Innovation Diffusion Research

Words: 3226 Length: 9 Pages Document Type: Essay Paper #: 67275597

Potentially, this changes the way profit is used to build a larger network of computer users who now wish to harness the power of technology to develop a new world.

Chapter: 9 Socioeconmics

Berlin Wall Falls/Soviet Union Collapses

Citation: Koeller, D. (2003), Fall of the Berlin Wall. WebChron.


Tags: Political innovation, political/social upheaval, modernism in Europe

Summation: By the end of 1989, the Soviet-backed regimes of Eastern Europe no longer existed and the Berlin Wall, the quintessential symbol of the Cold War, had been decimated. This dissatisfaction with communism as practiced Soviet style was now being openly criticized, even in the ussian epublic, the so-called "homeland of communism." Extreme vocal critiques came first from the outlying republics and the ethnic minorities, many of who had been living in a tradition of autocracy for centuries. Gorbachev's message of change and openness, despite the appeal in the West, stripped the…… [Read More]


1972 in Review." (January 1973). UPI.Com.

Retrieved from:

Butterworth, T. (May 24, 2007). Fifteen People Who Changed The World. Forbes.

Retrieved from:
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Retail Companies and Strategies to Promote Their Products

Words: 1150 Length: 4 Pages Document Type: Essay Paper #: 674513

Current Event

Freeman, H. (2014, April 7). Chanel and Mulberry bag prices have soared -- but why? The Guardian

Freeman's article discusses with regard to how major retailers such as Chanel and Mulberry have directed their attention toward markets that initially seemed unprofitable. When considering the rising number of individuals expressing interest in handbags from the two companies, it would seem that the East has a strong word to say in the industry. As emphasized in the article, bags produced by the two companies have found a huge market in developing countries like China, Russia, and in diverse nations in the Middle East. First world concepts appear to have little to do with some of today's fashion icons.

While some of the world's most notable fashion firms have built much of their empire on the back of middle-class people who indulged themselves in products that way overpriced, things have…… [Read More]

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Customized Footwear Additional Focus Group

Words: 758 Length: 3 Pages Document Type: Essay Paper #: 95457019

Uniformly, those in the former category indicated that they would be willing to pay something in the range of 10 to 20% more on customized orders. Customers willing to spend $100 on a pair of shoes indicates that $110-$120 would be an acceptable range for a customized pair.

Respondents who demonstrated a less proclivity both for online shopping and for shoe-shopping in general indicates that whereas they might spend something in the range of $40 to $60 for a pair of shoes, that $60 to $80 might be a suitable price point for customized footwear. The findings in this section would demonstrate that focus group respondents in all categories indicated a willingness to pay a statistically significant percentage more for the service of customization.

4. Through what distribution channels are potential customers likely to buy mass customized footwear?

The best distribution channels are those which have already established a relationship…… [Read More]

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Marketing Digital Tools and Technology

Words: 2593 Length: 8 Pages Document Type: Essay Paper #: 30288868

In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. owley (2004) goes on to assert that the combination of online and offline services allows for more customization, and enables "mutual dependence" which in turn creates complex and diversified communities inclusive of customers and businesses. Organizations that utilize the Internet wholly, rather than partially, are more likely to become targets for innovation, research and development, which will only advance their goals in the short- and long-term (owley, 2004, p. 39).

There are theorists that study certain aspects of marketing, like advertising, but…… [Read More]


Bansal, Harvir S., Gordon, H.G. And McDougall, Shane S. 2004, 'Relating e-satisfaction to behavioral outcomes: An empirical study'. Journal of Services Marketing, vol. 18 no.4, pp.290-302, DOI: 10.1108/08876040410542281, Emerald Group Publishing Ltd., ISSN: 0887-6045

Foucault, Brooke E. And Scheufele, Dietram a. 2002, 'Web vs. campus store? Why students buy textbooks online'. Journal of Consumer Marketing, 19, no.5, pp.409-423. DOI: 10.1108/07363760210437632, Emerald Group Publishing Ltd., ISSN: 0736-3761

Harridge-March, Sally. 2004, 'Electronic marketing, the new kid on the block'.

Marketing Intelligence & Planning, vol. 22 no.3, pp.297-309. DOI: 10.1108/02634500410536885, Emerald Group Publishing Ltd. ISSN: 0263-4503