In achieving their desiderates, the manufacturer targets primarily wealthy and busy families, where the utility of the SmaftKitchen would be significantly increased.
3. Company Objectives
The development of the mission statement must commence at the elements to be mentioned -- these include the focus on customer satisfaction, technological innovation, social responsibility and employee on-the-job satisfaction. The condensed version of Smart Industries mission statement can be presented as follows: Smart Industries is committed to improving the living conditions for its customers through the integration of the latest technological advancements and by the offering of high quality products and services, delivered by highly skilled employees, as part of our united and responsible team.
Financial objectives register a turnover of at least...
t $500,000 throughout the fist year the return on investment should be obvious starting with the third year of operations starting with the fifth year of operations, the turnover rate should exceed $1.5 million as a direct result of territorial expansion outside the San Francisco area
Marketing goals to objectively present the features of the product and the benefits it would generate for the consumer to engage multiple media channels in the company-customer communications and increase customer familiarity with SmartKitchen
to place the product onto the market in a way that differentiates it from competing products emphasize on the advantages of having incorporated the RFID technology in time, Smart Industries hopes to manage to address and respond to the needs of an increased customer palette, composed from individuals outside of San Francisco
