The harvest / exit strategy would be to: increase the overall profits as much as possible. Then, once the various products / services have increased in value you would sell these assets. The lifetime of such a venture would normally last for 10 to 20 years.
Magazine Publishing Exploiting HIV / AIDS
As far as a magazine is concerned, the opportunity costs would be a chance to reach and educate the public about the issue. The concept is: to effectively target these ideas towards anyone who is suffering from the virus and their family members. These groups would more than likely be interested in hearing the various ideas presented in the magazine. As far as the different resources are concerned, it is imperative that you identify: key advertisers, how distribution will take place, a publication schedule and various writers / editors that could be utilized. Implementation / growth will depend upon how the product will be produced, how it will be distributed and how will the magazine produce a profit. In this particular case, the cost for production could be completed on a desktop and reproduced. Next, you would have distribution; in this case, the use of: the mail, newsstands and internet would be used to deliver the publication to subscribers. Then, you must determine how the magazine will produce a profit. This could take place, by using a combination of advertising and subscription revenues. Together, these different costs will run approximately $3,000.00 to produce and distribute one issue. The harvest / exit strategy would be: to have the magazine set up to have a continuous life cycle....
Once, the magazine reached a total of 4,000 subscribers you could then, reinvest the profits to improve the overall reach of the publication. The way that this would be achieved is by having subscribers pay a fee of: $2.00 for the magazine. This would generate a total of $8,000.00 for the magazine. Then, when you combine this with advertising revenues of $2,000.00; means that the venture could easily turn a profit. To increase the overall profits you can then reinvest into increasing the distribution area of the magazine. (Thomas, 2008)
Clearly, the concept of creating a viable magazine that reaches out the HIV / AIDS community is prudent. This was determined by carefully examining the factors of: opportunity, concept, resources, implementation / growth, and the harvest / exit strategy. At which point, these ideas were examined from the point-of-view of: the entrepreneur with the virus, the firm seeking to exploit such opportunities and from the point-of-view of a publisher. Together, these different elements highlight the different view points for identifying any possible opportunities, when they present themselves. This is significant, because it helps all magazine publishers to see the overall big picture, by going outside of the problem and looking inward. As a result, this approach highlights the overall opportunity, costs and profit potential. It is through examining the publishing of an HIV / AIDS magazine in this light, that will provide the greatest insights as to what can be expected from the beginning to the end.
Bibliography
Thomas, K. (2008, January…
