Any decisions to be in the business are agreed upon by the partners. Marketing and Sales

The business will be marketed through extensive advertising through posters showing what the business has to offer and at what prices. The shop aims at increasing sales through offering discounts on purchases, use of loyalty cards, promotion of multiple sales and target take away sales. All these sales strategies are aimed at increasing the number of sales in the shop.

References

Griffin, D. (2012). Four Generic Strategies That Strategic Business Units Use. Retrieved May 4, 2013 from http://smallbusiness.chron.com/four-generic-strategies-strategic-business-units-use-496.html

Porter, M.(2008). The Five Competitive Forces That Shape Strategy. Retrieved May 4,2013 from http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/

(2012). What's the Secret to a Successful Coffee Shop? Retrieved May 4, 2013 from http://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/
Adrian, W. (2011).Buy an Existing Business or start your own company? Retrieved May 4, 2013 from http://blog.thecompanywarehouse.co.uk/2011/01/04/buy-an-existing-business-or-start-your-own-company/

Farquhar, E. (2012). How small firms can compete with big companies through better pricing. Retrieved May 4, 2013 from http://www.businesszone.co.uk/topic/sales/how-small-businesses-can-compete-big-companies-through-better-pricing/43528

U.S small business Administration. (2013).Create your Business plan. Retrieved May 4,2013 from http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/how-write-business-plan