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Marketing
As a struggling student, I have decided to offer out my skills in word processing. I believe that I can do this freelance for some money on the side. I do not have a professional background in word processing, but online typing tests have showed that I can reach speeds of up to 85 words per minute, which is quite fast. Working with modern word processing software that corrects my mistakes (online speed tests do not) I believe that I can conduct word processing at speeds exceeding 90 wpm. This is fast enough for me to make a decent hourly wage doing this, as long as I can keep my marketing costs down. The purpose of this plan, then, is to outline who I can make money by moonlighting in word processing.
The plan is simple. I first need to identify some target markets that might be interested in my services. The second step is to figure out ways of reaching these markets,...
All of these tasks should take place fairly quickly, perhaps within a single week. It should take a couple of days to narrow down the best target markets, and then to draw up strategies to market effectively to these potential customers.
At present, the business would only have one staff member -- myself -- because a sole proprietorship is appropriate for a personal service, and additionally because I see this business as being temporary. If there is enough money in it, and I see that I have good marketing skills, I may consider bringing in other typists and paying them, while retaining a percentage for myself. The margins associated with this business, however, are tight so there is a reasonable expectation that I would not be able to ever grow profitably beyond a sole proprietorship model.
The budget…
They handled the situations in case the way they did in order to improve customer experience and increase their loyalty. This behavior is supported by Nordstrom's management that encourages its employees to exceed their job requirements when assisting customers. From this point-of-view, there are numerous differences between Nordstrom and most of its competitors. For example, Sears is one of the department stores that do not seem to pay that much
Marketing of any product requires evaluation and review of Price, Product, Promotion, and Place, generally referred to as the 4 Ps of marketing. Marketing personnel constantly attempt to identify the right balance of these factors to ensure that the customer will select their product. Marketing strategy is always determined based on how the company wishes to position itself with respect to its competitors. For example, Southwest Airlines is a success
The broader areas of Customer Relationship Management (CRM) serve as the foundation of client relationship management and analysis (Ravanas, 2007). There is the second weakness of also concentrating on the corporate donors as a largely homogeneous group. This can be seen in the approaches defined in the Club's annual report. The tailoring of individualized strategies can maximize the experiences of donors so they have a higher level of ownership in
Bnet.com/2407-13071_23-93482.html). When it comes to the younger consumer Toyota moved to establish an air of secrecy around the Scion both designed and priced to attract the younger consumer. With ads that as: Pssst... have you heard about Scion (Scion bbX concept (http://www.popularmechanics.com/automotive/new_cars/1270196.html?page=2)?" Toyota created an air of mystery which attracts young adults in any area of life (Scion bbX concept (http://www.popularmechanics.com/automotive/new_cars/1270196.html?page=2). Toyota also began holding parties, providing music and using other elements that
1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence the decision at key inflection points, and to remove barriers to purchase. Some purchases are low involvement, and gas is one of them (Radder, 2008). The product is a commodity, and I cannot genuinely differentiate between gasolines. Thus, price and convenience
A Refreshing Vision: Fizzy Fountain�s Unique ApproachExecutive Summary of Fizzy Fountain�s Business Plan1. Company Overview: Fizzy Fountain focuses on revolutionizing the fruit juice sector by combining health-centric options with carbonation. The goal is to offer innovative, convenient, personalized carbonated beverages, maintain natural fruit essences, and redefine industry standards in flavor, quality, and sustainability.2. Strategic Focus: The company aims to cater to a growing trend towards healthier beverage options, leveraging advancements