Business Description Green Delight Is essay

Download this essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from essay:

The company's numerous small local suppliers will help Green Delight to benefit from efficient production costs, which will further allow the company to introduce available prices.

Product Description

Green Delight intends to offer a diversified range of prepared and packaged organic foods. The main categories of products that will be manufactured and commercialized by Green Delight include: frozen entrees, sauces, salad dressings, soups, desserts, and snacks.

The ingredients used in preparing the company's products will be supplied by small local farms able to provide organic ingredients. These farms are located in the region where Green Delight will produce and sell its products in order to reduce transportation costs.

Green Delight must take into consideration the fact that the main problem that affects organic foods producers is represented by frequent shortages in the supplied provided by small farms. Therefore, it is recommended for the company to establish a relationship with a higher number of suppliers, rather than to rely on a small number of suppliers that can suffer a series of supply shortages, affecting the company's activity.

The company's product range must cove all the prepared foods categories. Otherwise, consumers will turn to conventional foods for satisfying their needs. In this case, it will be difficult to create a loyal customer base that the company can count on.

The packaging of the company's products is also important in attracting customers. The product design must stand out among competitors' products. Also, the product design must show the consumer that these products are natural, organic products.

Given the name of the company, the packaging color will be a natural green. The size of the products is important also. Green Delight products will be commercialized in sizes suitable for one person, and in sizes for the entire family, with a better pricing.

Pricing Strategy

As mentioned above, organic products can be significantly costlier than conventional products. Many of Green Delight's potential customers are price sensitive. Although they want to purchase such products, it is quite unlikely that they will allocate a higher budget for such products, especially during the economic and financial crisis that has affected consumers' incomes.

The fact that Green Delight is able to purchase its ingredients from small local suppliers that practice lower prices in comparison with larger suppliers, will allow the company to introduce smaller prices for its products.

Practicing lower prices than those of competitors' will help the company gain an important number of customers, although the company's profits in the beginning will not be significant, given the lower prices and the reduced number of customers. But the number of buyers will constantly increase, the company being able to create a loyal customer base.

Promotional Strategy

The company's products are differentiated from conventional ones from the beginning. The promotional challenge consists in differentiating Green Delight's products from those of direct competitors'. Given the fact that organic foods present similar trends, like the fact that they are all natural, pesticides were not used in their production, and they are not genetically modified.

Therefore, it is necessary to implement a price differentiation strategy. Green Delight will commercialize its products on local level initially, in order to reduce distribution costs. This economy can be used in practicing lower prices in comparison with prices practiced by the company's competitors.

The company should participate in organic products fairs in order to promote its products. In addition to this, Green Delight should sponsor certain events that take place in the region where the company will commercialize its products.

Green Delight will also have a website where consumers can find information on the company's products and where they can purchase the products they want. The website will also offer a series of recipes that can be prepared using the company's products.

Distribution Strategy

Green Delight's products will be sold in small neighborhood stores specialized in commercializing conventional or organic foods. The company will also try to sell its products large, national organic foods stores.

Large supermarket chains could represent a great opportunity for Green Delight. This is because supermarkets represent customers' favorite shopping locations. Also, the targeted consumers are interested in the availability of Green Delight's products. They want to do most of their shopping in one place, which means that most of them are unlikely of making the extra effort of purchasing Green Delight's products from other locations.

Reference list:

1. Industry Statistics and Projected Growth (2010). Organic Trade Association. Retrieved August 25, 2010 from

2. Goodchild, S. (2009). Organic food no healthier blow. London Evening Standard. Retrieved August 25, 2010 from

3. Warner, M. (2005). What Is Organic? Powerful Players Want a Say. The New York Times. Retrieved August 25, 2010 from

4. Dimitri, C. & Richman, N. (2000). Organic Foods: Niche Marketers Venture into the Mainstream. Agricultural Outlook. Retrieved August 26, 2010 from

5. Knudson, W. (2007). The Organic Food Market. The Strategic Marketing Institute Working Paper. Retrieved August 26, 2010 from[continue]

Cite This Essay:

"Business Description Green Delight Is" (2010, August 27) Retrieved October 21, 2016, from

"Business Description Green Delight Is" 27 August 2010. Web.21 October. 2016. <>

"Business Description Green Delight Is", 27 August 2010, Accessed.21 October. 2016,

Other Documents Pertaining To This Topic

  • Green Building Laws Green Building and Green

    Green Building Laws Green Building and Green Retrofitting The department of Federal Environmental Executive defines green building like this: Elevating the competence by which the built structures consume energy, equipment and water along with decreasing the adverse effects on health of human beings including the surroundings by improved structure, maintenance, procedure, operation, choice of a better site and elimination of waste. The subsequent section explains the current guiding principles for retrofitting and

  • Whole Foods Corporate Responsibility

    Whole Foods Corporate Responsibility From just one store with fewer than 20 employees, Whole Foods Market has grown into a multi-national enterprise with hundreds of stores in the United States, Canada and the United Kingdom and nearly 73,000 employees today. With a mission dedicated to improving the eating habits of its customers, Whole Foods has successfully leveraged its business model in ways that have contributed to its sustained growth in recent

  • Oxford Brookes University Bsc Hons in Applied

    Oxford Brookes University BSc (Hons) in Applied Accounting Research and Analysis Project An Analysis of the Business and Financial Performance of StarHub Group from 2008 to 2010 Topic chosen and for the reason For the basis of my Oxford Brookes University degree research and analysis project (RAP) is project, the topic selected was number 8, "The business and financial performance of organisation over the three years period." This selection is due in large part

  • RFP Saddle Creek Hoa Letter of

    RFP -- Saddle Creek HOA Letter of Transmittal Hidden Creek Condominium Association C/O Christopher Izzo, Condominium Treasurer 620 Frogs Leap Lane Executive Vice President SADDLE CREEK CONDOMINIUM ASSOCIATION Section I INTRODUCTION Section II PROPOSAL SUMMARY Section III CORPORATE CAPABILITIES Section IV THE PROPOSAL PLAN Section V BUDGET JUSTIFICATION Section V REFERENCES Section VI VALUE FOR SERVICES We are a privately held firm that has been in business since 1965. We began as a family operated business and have retained that quality today through our

  • Manufacturing Our Demise Environmental Impact

    Initial concentrations may be minute, but because the body does not adequately eliminate or metabolize these compounds, they accumulate in the tissues. This occurs until the concentrations become significant enough to interfere with the bodies functions. This is problem is exacerbated by the challenges associated with the extraction of these metals from the environment, once they have entered. These metals are very difficult and expensive to remove from contaminated

  • Greensburg KS F 5 Tornado

    convert it into "Green Town" Overall Analysis of the Rebuilding Process The region of Greensburg is an agricultural community, which is located in south-central Kansas. The day of May 4, 2007, marked a great tragedy in Greensburg, when it witnessed an EF-5 tornado. The study by FEMA (2007) states that according to the standard meteorological scale this was the most severe tornado in terms of wind speed. The consequence of the

  • Colombia Is the Third Largest Recipient

    During this penultimate period of violence under Rojas, the violence that wracked Colombia assumed a number of different characteristics that included an economic quality as well as a political one with numerous assassinations taking place. These were literally contract killings there were sponsored by opposition forms. There were also horrendous genocidal acts that were carried out by gangs combined with authentic revolutionary fighting in some regions of the country. The fourth

Read Full Essay
Copyright 2016 . All Rights Reserved