Case 4 circle R ranch case 9 fikes products website cases http ebooks narotama ac id files Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition Cases 20 20Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition

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At present, Circle R has not branched out into the Wedding and Wedding reception venue, largely because the margin is lower than corporate parties. However, due to corporate spending trends, Circle R needs to increase revenue.

The following are recommendations for Circle R: 1) Instead of investing $20,000 into the upgraded website, invest $40,000  reserving $15-20K for aggressive online marketing and pay-per-click advertising. 2) Ensure that the web presence is viable, active, and fun  use as many videos of past events, animation, etc. 3) Expand into wedding business, but slowly  begin with certain Dallas suburbs to get the feel for the events/staffing, etc., perhaps book at booth at the Dallas/Ft. Worth wedding show (can be very selective or have minimums to make up for the different in margins; for instance, if receptions under $5,000 are not profitable, then set a limit of x$/person, y/person minimum); 4) Spend some marketing dollars to create an introductory video that can be mailed to HR departments on CD with a brochure and some sort of a small themed gift (boot pencil, etc.) to get their name in front of the decision maker; 5) Work with a local school district to provide interns in business or theater; provides free labor and/or good publicity  including some PR with local newspapers and television stations; 6) Consider hiring or dedicating one of the 12 FT employees to the wedding segment, depending on expertise; if hiring, salary could be based on percentage ROI.

Case 9 Fikes Products

Background - Fikes Products is located in Kent, Washington. It sells custodial supplies to businesses. Mark Sims became owner in 2003 when his parents retired. Since he took over as CEO, he has grown the business to another location and $4 million in annual sales. Sims realizes that he needs more staff, particularly an Operations Manager, but Sims is reluctant due to his poor track record. Despite the Puget Sound s high unemployment rate, the type of candidates Sims usually gets are not the quality he needs to grow his business. Sims wants to use Craig s List or the State Unemployment List to advertise because they are free. He is quite reluctant to use a head hunting…[continue]

Cite this essay

"Case 4 Circle R Ranch Case 9 Fikes Products Website Cases Http Ebooks Narotama Ac Id Files Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition Cases 20 20Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition" (2012, April 21) Retrieved September 2, 2015, from http://www.paperdue.com/essay/case-4-circle-r-ranch-case-9-fikes-products-79384

"Case 4 Circle R Ranch Case 9 Fikes Products Website Cases Http Ebooks Narotama Ac Id Files Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition Cases 20 20Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition" 21 April 2012. Web.2 September. 2015. <http://www.paperdue.com/essay/case-4-circle-r-ranch-case-9-fikes-products-79384>

"Case 4 Circle R Ranch Case 9 Fikes Products Website Cases Http Ebooks Narotama Ac Id Files Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition Cases 20 20Effective 20Small 20Business 20Management 20An 20Entrepreneurial 20Approach 20 10th 20Edition", 21 April 2012, Accessed.2 September. 2015, http://www.paperdue.com/essay/case-4-circle-r-ranch-case-9-fikes-products-79384

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