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Thus, Broadway was respecting the individual decisions of its players to decide whether or not the game was ok to play.
However, this was only followed outside of the United States. The decision locally was much different. Because of the nature of the young audience, there was the moral dilemma for the insertion of such sexually explicit references. And so, Broadway was not acting ethically when they failed to uphold local ethics abroad. According to research, "A winking tolerance of other's unethical behavior is in itself unethical," (Jennings 2007:14). Rather than acting out of ethical obligation to others as they did to their own, Broadway let it slide and moved sales elsewhere, where they knew they could get away with it. This is typical in the modern globalized world, where business covers a range of very different cultures. According to research, "because the multinational is not confined to a single nation, it can easily escape the reach of the laws of any particular nation by simply moving its resources or operations out of one nation and transferring them to another nation," (Newton 2008:342). This is exactly what Broadway was doing in the decision to move its sales to other nations, with less moral standards in terms of the games their children play.
Therefore, Broadway was not following the conceits of deontological ethics. Research states that "For deontologists, what makes a choice right is its conformity with a moral norm," (Alexander & Moore 2007). They looked the other way in a situation that they knew was unethical. According to deontological...
Thus, "Such norms are to be simply obeyed by each moral agent," (Alexander & Moore 2007). Knowing the sexually explicit nature, and the young ages of their intended audience, should have raised a moral red flag. Yet, they chose to ignore it. This resulted in some negative an positive impacts on the company. The provocative game will still be played by children across the globe. Therefore Broadway and Kent were not doing the right thing by adjusting not adjusting the nudity to shelter little children from blatant sexuality and violence. However, Kent secured future revenue streams. Broadway decided to go ahead and sell the game in foreign nations and online to adult buyers. This then maximized profit potential without tarnishing the local reputation of the company.
References
Alexander, Larry & Moore, Michael. (2007). Deontological ethics. Stanford Encyclopedia of Philosophy. Retrieved February 25, 2010 from http://plato.stanford.edu/entries/ethics-deontological/
Jennings, Marianne Moody. (2007). Business Ethics: Case Studies and Selected Readings. Cengage Learning Publishing.
Newton, Lisa H. (2008). Taking Sides: Clashing Views on Controversial Issues in Business Ethics and Society. 10th ed. McGraw Hill.
Rainbow, Catherine. (2010). Descriptions of ethical theories and principles. Davidson College. Retrieved February 25, 2010 from http://www.bio.davidson.edu/people/kabernd/indep/carainbow/Theories.htm
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