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Finance
Managing Financial Risk including Currency Exchange Rate Risks
Deere and Company are suffering as the string dollar is impacting negative on sales in the Euro zone. The firm is suffering not only due to the exchange rate, but also the high level of competition from other European firms that are operating in the Euro.
If companies operate across international boarders they will face risks associated with exchange rate movement. In the case of a strong home currency, this will make the goods more expensive to purchase if the pricing is based in the home currency. The basing of the price on the dollar, even if it is converted to Euro's effectively passes the risk to the purchaser. The impact can be the price becoming uncompetitive, especially when there are firms that are basing their pricing structure on the same currency as the purchasers.
The firm may deal with the issue by implementing strategies that will allow for the firm to base the pricing on Euros. There are several strategies which may be implemented. The most common approach is to use hedging as a tool to deal with the exchange rate risks....
Hedging is used where a firm has exposure to changes in the process of commodities. Hedging involves the purchase (sale) of a derivative contract to buy (or sell) a set amount of that commodity at a set price at a specific point in the future (Howells & Bain, 2007). The derivative will usually be a future or forward, where the transaction is binding and will take place at the set price, or an option (Howells & Bain, 2007). Options give the purchaser of the contract the option to purchase the commodity at the set price, without an obligation to make the purchase. With an option the purchaser of the contract would be able to compare the spot rate with the contract rate and used the most advantageous (Howells & Bain, 2007). In the case of Deere, the firm would be able to price the equipment in Euros, and then use hedging to cover the risks associated with exchange rate fluctuations.
Other potential strategies may include pricing in Euro's and then holding the Euro's until the firm deems the exchange rate to be favorable for repatriating revenues. If the European market is large, an alternate approach may be to set up in…
References
Howells P.G.A, Bain, K, (2007), Financial Institutions and Markets, London, Longman
WalMart, (2014), WalMart Annual report, accessed at http://stock.walmart.com/annual-reports
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