Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.
Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.
Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the internet technology for positioning to achieve competitive market advantages. Porter, (2001) argues that the internet has become the most powerful tool to enhance operational effectiveness. The internet eases the speed and exchange of real-time information...
Thus, the company will use internet technology to increase the distribution through speed and agility.
Promotion: ATC will use different promotion strategy to position its product and services in the marketplace. The company will use push and pull as marketing strategy. ATC will also use sale promotion, advertising, sale force & personal selling, and public relations as the promotion strategies. The company will use the internet to position itself in the market place, and online advertising will make the company to enjoy maximum market shares.
References
Census Bureau (2012). Employment Size of Firms. USA.
Financial Express (2012). India PC market grew 13% in 3rd quarter. Sunday, 14 Oct 2012.
Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review, 79(3): 62-74.
Small Business Administration (2011). United States Small Business Facts. U.S. Small Business Administration.
Market Segmentation Product Positioning Impact on consumer Consumer Decision Process Marketing Mix In this paper, we present a marketing plan for My Wonderland, a specialty smoke shop based in Lancaster City, CA and which also operates as a gift shop. The marketing plan includes a detailed analysis of the company, its clients as well as the possible expansion/success strategies. The aim of the marketing plan is to make the business appealing to potential franchisees since
Marketing Identify the basic target market selection strategies. The basic target market selection strategies include undifferentiated marketing, differentiated marketing, and concentrated marketing. Undifferentiated market refers to an approach that ignores the differences of each segment of the market and goes after the entire market. With this approach, one product or service will be designed to cover the entire market. This often includes focusing on what all segments of the market have in common,
MARKETING Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors. Product description The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the
Shorter Sales Cycles As an expert in the field, Remont will also enjoy the benefit of shorter sales cycles. People who come to them will require less research, and will push more people to their product (Charlesworth 2009). They will approach the site with confidence and they will find them buying quicker than ever. Joint Ventures Becoming an expert will also influence others in the trade to seek a business out. They will
The industry has a heavy exposure to the consumer electronics and cellular technologies, as these areas are already dominated by contract manufacturers who are looking to bring MP3 capabilities to these devices, especially cellular phones. All companies in this industry including Apple has seen some cannibalization of its products in recent times, as sales of some of its newly released products have an affect on sales of some of
Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company; Strengths In the current economy, the economic downturn has hurt the horse industry. "With the loss of jobs, additional money that people used to care for their horses has gone down...You have to feed your family before you feed your horses" (Powers 2009). The availability of second-hand goods will be helpful to address this issue. On the other hand, one