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On the part of the customer, s/he saves effort and time by just browsing through web pages to buy the merchandise or products that s/he needs.
The second principle, calculability, pertains to the quantified nature of products or services offered to consumers. This practice is not only popular to enterprises that sell consumer goods, but it is also a popular practice in the services sector. Productivity of an employee in a communications center may be determined through a system wherein the number of calls received and dialed are monitored. In addition to this measure, an individual's productivity may also be assessed through the number of hours spent working in the office, determined through a time-keeping system.
The third principle, predictability is the implementation of standard behavior and actions,...
This principle is evident in the adoption of standardized, formalized greetings that salespeople are encouraged to memorize as they greet, deal with, and thank customers after shopping in a mall, store, or boutique. The standard greeting is a sign of the predictability of customer service in almost all industries today.
Lastly, the principle of control is best reflected in the assembly-type system of division of labor in most companies today. From factory workers who are tasked to do a specific task the whole day, to service personnel expected to practice only one field of expertise (sales, marketing, accounting, etc.), control of the individual's skills and knowledge is widely-practiced and encouraged at the expense of the individual's self-development.
...Mechanical (rather than human) means are to be used to move the car (and parts) from one step in the assembly process to the next....Complex sets of movements are eliminated and the worker does 'as nearly as possible only one thing with one movement' "(Ibid, 59). Calculability "involves an emphasis on things that can be calculated, counted, quantified. It means a tendency to use quantity as a measure of quality. This
A white collar worker at the managerial level may find it difficult to market him or herself as unique outside of the corporate hierarchy after being downsized. Even physicians, plumbers, and other individuals that practice certain 'trades' may find their professions standardized and their skill's inherent worth downgraded, as franchised service industries become more popular. Jiffy Lube has replaced the independent mechanic just like Starbucks has replaced the corner
In sum, rationalization has institutionalized McDonald's and made it and its principles of standardization a part of every American's life. However, it is also important to note that Ritzer attempts to provide a critical analysis of the whole McDonaldization process: that, while McDonald's have become an icon of the American society for the contemporary period, it has also become the symbol for the furthering of irrationality of the society as
Max Weber's sociological theory, discuss impact Mcdonaldization society relates today's culture. Do agree disagree sociologist George Ritzer McDonaldization seen from a sociological point-of-view Max Weber's sociological theory provides people with the opportunity to have a better understanding of how the process of McDonaldization affected cultural values today. Weber emphasized that society was the product of people getting actively involved in building a set of rules and a community that promotes certain
McDonaldization Directly linked with cultural globalization and actually deriving from the basic concepts at the forefront of globalized culture - glocalization and grobalization - is McDonaldization. The term is generically used to present the strategies implemented by the American fast food chain in 'conquering' the world, strategies which are now more broadly applied by other companies in various industries. And their strategies are worth analyzing. In Russia for instance, the
Living in Modernity in Three Easy Steps Perhaps it is only appropriate that a so-called guidebook to living in modernity is not in fact a book at all, but only a relatively brief overview, encompassing six to nine pages of text, easily condensed for the reader's evaluation into three easy steps. It is short. It can be potentially read and interpreted by a variety of individuals with varying levels of