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Weber, J. (no date). A leader's guide to understanding complex organizations: An expanded 7-S perspective. SSRN.
This article discusses the concept of the superordinate goal within the 7-S framework. The superordinate goal, the author notes, is akin to the vision that many organizations work with. Wal-Mart does not have a stated vision so its superordinate goals need to be inferred. The company clearly wants to "save people money" and this goal appears to factor into a wide range of managerial decision-making at Wal-Mart. Supplier relations, employee relations and marketing all convey the superordinate goal of competing via offering the lowest prices. The company's actions and managerial decisions typically can be traced to a desire to increase efficiency and decrease costs.
The author notes that there should be a dynamic relationship among the superordinate goal, strategy, structure, systems, style,...
With a goal of lowering costs, Wal-Mart has a clear strategy to pursue cost leadership, invests heavily on systems and structures that encourage cost-cutting, and make the pursuit of lower costs a shared value throughout the organization. Staff are encouraged to seek lower costs through a policy of grass roots processes, where management takes ideas from the staff. The ideas that Weber puts forth in this article help to put the different elements of Wal-Mart's business into perspective of its superordinate goal to save people money.
Smith, C. (2013). Types of management goals. eHow Retrieved March 22, 2013 from http://www.ehow.com/list_6692121_types-management-goals.html
In this article, Smith outlines different types of goals that organizations have. The superordinate goals are used to motivate people across different departments in the organization.…
Smith, C. (2013). Types of management goals. eHow Retrieved March 22, 2013 from http://www.ehow.com/list_6692121_types-management-goals.html
In this article, Smith outlines different types of goals that organizations have. The superordinate goals are used to motivate people across different departments in the organization. This idea comes from sociology, where the superordinate goal concept reflects a means by which different people can be motivated to the same actions or objectives. In an organization, the superordinate goal performs much the same purpose. There are many different parts to an organization, and the superordinate goal helps to orient the workers in each area towards a specific objective.
Smith notes other types of goals, many of which will also be used in a company like Wal-Mart. These include strategic, tactical and operational. Strategies goals are closest to superordinate, but the latter are broader still. A strategy, for example, can be to sell at a lower price, but there might still be activities that are not oriented towards that strategy, such as marketing efforts to build the brand. The other goals are sometimes executed by one or two departments, but a superordinate goal is one that unifies the entire company. This is why the superordinate goal of Wal-Mart is to save people money. Everything Wal-Mart does have cost savings and efficiency in mind. When the company invests in GPS tracking for supplier trucks, this is to increase efficiency. Its hiring policies reflect this, but so do the policies that its highest managers have. As a result, we can see the superordinate policy of Wal-Mart orients the actions of all different components of the company towards delivering goods at a lower cost to the customers. All activities within Wal-Mart are focused at cost savings, because the company believes that this is the key to its long-run success.
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