Project Planning Management and Control Term Paper

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Program Management

Projects Compared - Belbin analysis

In order to find a way through which the success of teams could be predicted Dr. Meredith Belbin, a management psychologists, worked in collaboration with Henley Management College in the early 1970s. Business simulations were used in running some experiments for the research by Dr. Meredith Belbin. Participants were divided according to different psychological types such as if they are introvert or extrovert etc. It was his hope to find a team mix that is perfect. In 5 years' times he was able to establish the fact that in particular types of projects specific clusters or patterns can be made use of in order to predict the success of a team (Bennett, 2001). There is often a preference found in the minds of the individuals regarding these clusters. It was also established by him that it can never happen that one team can be perfect for each and every task (Belbin, 1981; 1997; 2001).

and later on 9 clusters were identified by Belbin. These clusters were called team roles by him and he defined them as "the tendency of an individual to interrelate, behave and contribute to others present in a team in a particular manner." Names were given by him to these clusters as well. Some of these names are Monitor, Shaper, Evaluator and Plant. The purpose behind giving the names is that they give a clue regarding the kind of behavior exhibited by an individual who has access to that cluster in the team (Belbin, 1996; 1997; 2000).

Predicting which particular team will be able to succeed in which particular scenario was predicted by Belbin. He was able to make these predictions by studying the strengths that will be brought into a group by the individuals present in it in order to perform a specific task. A hypothesis is reinforced by this analysis that it is the interdependence as well as mix of members that the team's success relies on (Belbin, 1993; 1997; 2000; 2001).


Project A: Corporate Marketing Plan


Environmental Analysis

It was in 2008 that there occurred a change in the economic environment and recession was faced by the world. In 2010, finance was borrowed by the UK Government from international sources in order to protect the British economy from collapsing. In the middle of the year there was a change in the Government and with this change new financial policies were seen. These policies were made in order to reduce the UK debt. A decrease in Government spending will be seen as a result of these policies and it will be the society or social work related funding's which will have a significant financial effect in 2011. These fundings will be reduced by 7-20% from the funds available to the Scottish Government in 4 years.

The reducing in the funding for the social causes will require for the Marketing to look for other revenue options that will help the social forums in providing their services to a wider community. .


Marketing Strategies

The targets and activities which have been explained in Marketing Operating Plan(s) have marketing strategies as the parameters.

Family Values building should be presented and reinforced in such a manner that excellence is provided by it in the development of moral and value building.

More values should be identified, developed and promoted in order to be added to the things that the staff and society in general need to work upon.

A balanced and demand led portfolio should be supported. It should be able to meet the needs of the workers and the community as well.

In order to support this business or field profitable commercials should be identified, developed and promoted to generate some profits.

With the help of very good employee relations and team work the positive culture and development should be continued.

Robust information should be maintained and provided in order to have effective external as well as internal communication with the key stakeholders.


Brand and Positioning Strategy

Position and reinforce the social work with regards to family value buildingCenters of Excellence in values and morals' development


Positive staff relations Strategy

With the help of excellent team work and employee relations the development of a positive culture should be continued.

It is very important to learn not only to reward the individuals but also know the importance of these rewards in the times of economic constraints in which these individuals have played their part in the development of Family importance and its values.

In order to improve the image of Family building, its values and morals it is important to look for external recognition from groups, events andindividuals who are working on their own or have collaborated with the community on a wider level.

The Human Resources as well as the Marketing and Sales Centre will conduct a research through which the external additional benefits will be provided to the valued employees who have been working towards the promotion and development of Family values.

The social interaction should be developed in the society and the Marketing and Sales Team should try to make efforts in order to promote the social activities charitable functions etc.

In order to improve the awareness of family values and morals, the social workers will keep on promoting the benefits of strong family bonds.

The social workers will keep on developing their position of being a support to the communities and encourage the people to become a part of the national and local organizations that are working towards the betterment of the society on the whole.

The workers have decided that in order to improve the effectiveness and efficiency of their processes as well as the performance indicators they will reward, promote and recognize the groups of employees and individuals.

The Co-ordinator - the appropriate team structure for the structure

The appropriate team structure for the structure is one that consists of a team of co-ordinators. Co-ordinators are thought to be the people who are calm, controlled and confident. They mostly have mature approach and outlook. The whole team is the focus of a Co-coordinator, he/she pays close attention to how the team goals can be achieved and how all the staff and employees should work together. One of the most important characteristics of a Co-ordinator is his ability to organize and control the team in a calm manner in order to ensure that the finest collective performance is given by making use of the resources that are available (Belbin, 2001).

Allowable weaknesses:

• low level of creativity

• strong structural focus - may not be very clear on output

Behaviors to avoid:

• taking credit when the team is successful or blame when it faces failures

• masking obstinacy or rigidity by making use of calm determination

Top guidelines for Co-ordinators as managers:

• making use of your talents in order to get the most out of your team can be done by you quite easily as, you are at a positional advantage.

• a Co-ordinator should have clear objectives and should regularly monitor progress in order to make sure that he/she doesn't lose sight (Belbin, 2001).


Corporate Communication Strategy

Robust information should be maintained in order to have effective external and internal communication.

The positive PR, views, achievements should be communicated through magazines and newspapers.

Within these organizations that are doing the social work intranet should be used for the purpose of internal communication among the staff and employees.

There should be an internal material bulletin board which should contain all the agendas and goals that the social workers need to work upon. This will help in making all the people involved in understanding what the agenda is and what needs to be done.

Opportunities should be maximized and the risks, regarding the use of social network in order to communicate, should be managed.

Social interactions should be increased between the social workers.

Accurate information should be present for the press release as well as the publication in a form which would arouse interest in the community and more and more people would get attracted to it.

The negative and positive publicity should be responded to in such a way that the values of the organization reflect in it.

The communications materials and publicity should be monitored in order to make sure that it complies with the values, policies and procedures of the organization.

A quarterly external news bulletin should be given in the paper which would highlight the achievement and awards received and given by the organization to individuals and its employees.


Launch a Motorcycle in India


Competitive forces. On the regional and local levels the specialty engineering industry has very strong competition, whereas, this competition is weak on the national level. It is difficult to get the sales figure in this industry as; there is very little business which is done on the national scale.

In the engineering industry there is weak competition in…[continue]

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