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In such a context then, the retailers -- including Marks and Spencer -- have difficulties in retaining their customers and preventing competitive items from replacing their own products (Dalic, 2004).
Competitive rivalry
Last, in the environment that has already been described, the competition among the retailers is intense. This competition is intensified by forces such as changing consumer demands, an increasing number of retailers in the market and a stagnant demand for products. In this setting, retailers strive to create points of difference in order to satisfy and retain their customers (Kneer, 2009).
References:
Ahlstrom, D., Bruton, G.D., 2009, International management: strategy and culture in the emerging world, Cengage Learning
Alon, I., 2000, Marks & Spencer: a case study in international retailing, Izmir Ekonomi Universitesi, http://homes.ieu.edu.tr/mdemirbag/523/marksandspencer.pdf last accessed on May 29, 2012
Browne, D., 2000, Heinemann business studies for as level, Heinemann
Dalic, T., 2004, Wal-Mart's European business strategy, GRIN Verlag
Floud, R., Johnson, P.A., 2004, the Cambridge economic history of modern Britain, Vol. 3, Cambridge University Press
Fuller, C., 2008, Sustainable workplace 2008: special report, Workplace Law Group
Hallbauer, S., 2008, Retail marketing and new retail idea -- Marks...
& Spencer, GRIN Verlag
Kandampully, J., 2011, Service management: the new paradigm in retailing, Springer
Kerry, J., Butler, P., 2008, Smart packaging technologies for fast moving consumer goods, John Wiley and Sons
Kneer, C., 2009, the Wal-Mart success story, GRIN Verlag
Iannuzzi, a., 2011, Greener products: the making and marketing of sustainable brands, CRC Press
McEachern, W.A., 2011, Economics: a contemporary introduction, 9th edition, Cengage Learning
Moreau, M.A., 2011, Before and after the economic crisis: what implications for the "European social model"? Edward Elgar Publishing
Thompson, F.T., 2010, Strategic management, 6th edition, Cengage Learning EMEA
Singh, S., 2011, Marketing functions of Jjb sports, GRIN Verlag
Sullivan, M., Adcock, D., 2002, Retail marketing, Cengage Learning EMEA
Ward, a., 2003, the leadership lifecycle: matching leaders to evolving organizations, Palgrave Macmillan
Weber, D., Da Silva, B., 2011, From Marks & Spencer to X holding: the future of cross-border group taxation, Kluwer Law International
Worth, R., 2007, Fashion for the people: a history of clothing at Marks and Spencer, Berg
2010, Sustainable retail development, Springer
2012, Website of Marks and Spencer, http://www.marksandspencer.com / last accessed on May 29, 2012
References:
Ahlstrom, D., Bruton, G.D., 2009, International management: strategy and culture in the emerging world, Cengage Learning
Alon, I., 2000, Marks & Spencer: a case study in international retailing, Izmir Ekonomi Universitesi, http://homes.ieu.edu.tr/mdemirbag/523/marksandspencer.pdf last accessed on May 29, 2012
Browne, D., 2000, Heinemann business studies for as level, Heinemann
Dalic, T., 2004, Wal-Mart's European business strategy, GRIN Verlag
2012, Website of Marks and Spencer, http://www.marksandspencer.com / last accessed on May 29, 2012
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