- Words: 1134
- Length: 4 Pages
- Topic: Transportation
- Paper #: 4425347
In the case study, Toyota Prius customers sought to achieve different kinds of goals, which the Prius was able to meet, hence helping its customers achieve these specific goals. Prius customers have a mix of immediate and long-term purchase goals, in addition to personal-material and professional goals (Hawkins and Motherbaugh, 2010, p. 448).
Prius satisfies its customers' long-term, which is to have a fuel efficient car, a concern that is