Technology of Polaroid an Analysis Essay

Download this Essay in word format (.doc)

Note: Sample below may appear distorted but all corresponding word document files contain proper formatting

Excerpt from Essay:

The first was instant photography, where both photographer (and human subject) could sample their image immediately. The second was digital photography, with a different -- and less expensive -- type of instant image.

Garn observes that Polaroid's instant film led the way to an even more immediate film processing technique: the digital image. "Ironically, this alternative hastened the demise of Polaroid" (Garn).

Current Status of the Technology

The current status of Polaroid technology is questionable. With the rise of digital filmmaking and photography -- Polaroid, once at the height of the photography industry, has plummeted. In the 70s, Polaroid had the SX-70, "the first integrated camera and film system [that allowed] the pictures to develop outside the camera by themselves" ("Polaroid Corporation"). Kodak followed with its EK-4 and EK-6 after severing ties with Polaroid. Law suits followed. Polaroid eventually won $925 million in damages as a result of infringement by Kodak.

In the 90s, Polaroid was attempting to regain its technological footing in the industry as sales failed to mount: new frontiers were examined. Emphasis was placed on "developing youth-oriented instant cameras, such as the I-Zone Instant Pocket Camera, which was a slender camera that produced miniature instant prints. But as digital photography boomed, instant photography "was becoming technologically obsolete" ("Polaroid Corporation").

Today, Polaroid still has its followers. The Polaroid camera has, in fact, become a kind of vintage novelty -- a fad for youngsters and hipsters who want to show off a kind of flair for old school technology. Thus, campaigns like "Save the Polaroid" and "The Impossible Project" follow the latest Polaroid news: "The new licensee of the Polaroid Brand -- The Summit Global Group -- will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010" (Kaps).

Art shows and exhibitions featuring Polaroid pictures are also seen sprouting up in cities across the nation, attracting alternative artists and art fans with a taste for the nostalgic style of Polaroid photos. Hiawatha Bray on the other hand reported in 2008 that "Polaroid Corp., the Massachusetts company that gave the world instant film photography, is shutting down its film manufacturing lines in the state and abandoning the technology that made the company famous."

Future Plans

But this is where The Impossible Project comes in: starting off as a group of former Polaroid employees, The Impossible Project has grown into a global enterprise to preserve a part of American heritage: Polaroid.

In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Therewith Impossible prevents more than 300,000,000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilities alive. ("About Impossible")

The Polaroid vision has now taken a new direction and is part of a vision of preservation -- a backward looking program rather than a forward looking one. Yet, the Team still plans on looking forward by preserving and developing new film developing techniques.

Conclusion

In conclusion, the history of the technology of the Polaroid camera has been a rise and fall story: the success of Land to find his niche in the photography industry through the development of the instant film preceded newer and greater endeavors such as digital photography, which ultimately put Polaroid out of business. However, Polaroid cameras still have a special place in global society: they are part of a fabric of the immediate past, and photographers still appreciate the unique quality of the Polaroid print. Therefore, The Impossible Project continues to manufacture Polaroid film for those who love and want it.

Works Cited

"About Impossible." The Impossible Project. Web. 13 July 2011.

Bray, Hiawitha. "Polaroid shutting 2 Mass. Facilities, laying off 150." Boston Globe. 8

Feb 2008. Web. 13 July 2011.

Garn, Andrew. "Polaroid: Instant Joy." A.M. Richard Fine Art. 2010. Web. 13 July

2011.

Kaps, Florian. "Polapremiun & The…[continue]

Cite This Essay:

"Technology Of Polaroid An Analysis" (2011, July 13) Retrieved December 6, 2016, from http://www.paperdue.com/essay/technology-of-polaroid-an-analysis-43262

"Technology Of Polaroid An Analysis" 13 July 2011. Web.6 December. 2016. <http://www.paperdue.com/essay/technology-of-polaroid-an-analysis-43262>

"Technology Of Polaroid An Analysis", 13 July 2011, Accessed.6 December. 2016, http://www.paperdue.com/essay/technology-of-polaroid-an-analysis-43262

Other Documents Pertaining To This Topic

  • Economic Analysis New Electronics Market Analysis Competitor

    Economic Analysis New electronics market analysis Competitor analysis is a tool used in marketing as well as strategic management whereby an assessment of the strengths and weaknesses of an organizations both current and potential competitors is done. A useful technique in carrying out a competitor analysis is the construction of a competitor array. This is done through various steps first identification of the industry that the organization wants to venture into. This

  • Mobile Technology Has Reached Into

    Thus, the Macbook ProPrint will become the next generation of Polaroid camera. The Macbook ProPrint ink cartridges can only be refilled at any Apple Store or authorized retailer. The print roller is about one-inch in circumference and adds a corresponding overall depth to the computer chassis. Including the ink cartridge, which weighs ten ounces when full, the total weight the printer adds to the standard Macbook Pro-is 21 ounces. This

  • Photography 1910 2010 We Know What

    Dye transfer was developed during the 1920s and 1930s by printing the negatives with a variation of the carbon process (dye transfer), which is now called "assembly printing;" however, this was both tedious and time-consuming -- even though the pictures were beautiful. It wasn't until 1935 that Eastman Kodak came to market with a film that was made up of three-color emulsion coated on a single piece of plastic

  • Ethnographic Films Capturing Their Souls

    It should be noted that this risk of becoming simply an "ethnocentric fantasy" is something that not all filmmakers are worried about. Indeed, it might well be argued that the creation of an ethnocentric fantasy might well make an ethnographic film more popular and more profitable. Indeed, an ethnocentric fantasy is one of the storylines that fits well into the narrative expectations of Western audiences, who will not be surprised by

  • Global Market Research Roles and

    The third position means stepping outside the situation and seeing issues from the point-of-view of a third party. NLP reminds us that people receive information in various sensory channels: the visual, the auditory, the kinaesthetic (perception of movement of effort) and the digital mathematical or reasoned thinking (Taylor, 2000). The idea being that people use all of these modes, but may have a preferred mode. Ethnographic approach: this takes its

  • Market Strategy and Market Segmentation

    Oakley Pro-Lenses Marketing plan Market Strategy and Market Segmentation Presenting the brand It is important to know what role plays one product in our lives, that's why to fulfill all the customer needs requires a set of processes. In order to see how the new product will fit in the market, we conducted a marketing plan for releasing successfully Oakley ProLenses. Oakley is one of the most loved brands of sunglasses, being known worldwide

  • Sexting and Cyberbullying Del Siegle s Article Cyberbullying

    Sexting and Cyberbullying Del Siegle's article "Cyberbullying and Sexting: Technology Abuses of the 21st Century" was published in the Spring 2010 issue of Gifted Children Today. This gives a basic bias to Siegle's presentation of the issue: the article is careful to cite studies showing that gifted children are far less likely to be viewed as bullies by peers or by teachers. What is being analyzed here is, of course, the


Read Full Essay
Copyright 2016 . All Rights Reserved