Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The second was digital photography, with a different -- and less expensive -- type of instant image.
Garn observes that Polaroid's instant film led the way to an even more immediate film processing technique: the digital image. "Ironically, this alternative hastened the demise of Polaroid" (Garn). In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Therewith Impossible prevents more than 300,000,000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilities alive. ("About Impossible")
Current Status of the Technology
The current status of Polaroid technology is questionable. With the rise of digital filmmaking and photography -- Polaroid, once at the height of the photography industry, has plummeted. In the 70s, Polaroid had the SX-70, "the first integrated camera and film system [that allowed] the pictures to develop outside the camera by themselves" ("Polaroid Corporation"). Kodak followed with its EK-4 and EK-6 after severing ties with Polaroid. Law suits followed. Polaroid eventually won $925 million in damages as a result of infringement by Kodak.
In the 90s, Polaroid was attempting to regain its technological footing in the industry as sales failed to mount: new frontiers were examined. Emphasis was placed on "developing youth-oriented instant cameras, such as the I-Zone Instant Pocket Camera, which was a slender camera that produced miniature instant prints. But as digital photography boomed, instant photography "was becoming technologically obsolete" ("Polaroid Corporation").
Today, Polaroid still has its followers. The Polaroid camera has, in fact, become a kind of vintage novelty -- a fad for youngsters and hipsters who want to show off a kind of flair for old school technology. Thus, campaigns like "Save the Polaroid" and "The Impossible Project" follow the latest Polaroid news: "The new licensee of the Polaroid Brand -- The Summit Global Group -- will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010" (Kaps).
Art shows and exhibitions featuring Polaroid pictures are also seen sprouting up in cities across the nation, attracting alternative artists and art fans with a taste for the nostalgic style of Polaroid photos. Hiawatha Bray on the other hand reported in 2008 that "Polaroid Corp., the Massachusetts company that gave the world instant film photography, is shutting down its film manufacturing lines in the state and abandoning the technology that made the company famous."
The Polaroid vision has now taken a new direction and is part of a vision of preservation -- a backward looking program rather than a forward looking one. Yet, the Team still plans on looking forward by preserving and developing new film developing techniques.
Conclusion
In conclusion, the history of the technology of the Polaroid camera has been a rise and fall story: the success of Land to find his niche in the photography industry through the development of the instant film preceded newer and greater endeavors such as digital photography, which ultimately put Polaroid out of business. However, Polaroid cameras still have a special place in global society: they are part of a fabric of the immediate past, and photographers still appreciate the unique quality of the Polaroid print. Therefore, The Impossible Project continues to manufacture Polaroid film for those who love and want it.
Works Cited
"About Impossible." The Impossible Project. Web. 13 July 2011.
Bray, Hiawitha. "Polaroid shutting 2 Mass. Facilities, laying off 150." Boston Globe. 8
Feb 2008. Web. 13 July 2011.
Garn, Andrew. "Polaroid: Instant Joy." A.M. Richard Fine Art. 2010. Web. 13 July
2011.
Kaps, Florian. "Polapremiun & The Impossible Project." Save the Polaroid. 13 Oct
2009. Web. 13 July 2011.
"Polaroid Corporation." Funding Universe. Web. 13 July 2011.
Weaver, Richard. Ideas Have Consequences. IL: Chicago University Press, 1984.
Print.
Works Cited
"About Impossible." The Impossible Project. Web. 13 July 2011.
Bray, Hiawitha. "Polaroid shutting 2 Mass. Facilities, laying off 150." Boston Globe. 8
Feb 2008. Web. 13 July 2011.
Garn, Andrew. "Polaroid: Instant Joy." A.M. Richard Fine Art. 2010. Web. 13 July
Economic Analysis New electronics market analysis Competitor analysis is a tool used in marketing as well as strategic management whereby an assessment of the strengths and weaknesses of an organizations both current and potential competitors is done. A useful technique in carrying out a competitor analysis is the construction of a competitor array. This is done through various steps first identification of the industry that the organization wants to venture into. This
It should be noted that this risk of becoming simply an "ethnocentric fantasy" is something that not all filmmakers are worried about. Indeed, it might well be argued that the creation of an ethnocentric fantasy might well make an ethnographic film more popular and more profitable. Indeed, an ethnocentric fantasy is one of the storylines that fits well into the narrative expectations of Western audiences, who will not be surprised by
Oakley Pro-Lenses Marketing plan Market Strategy and Market Segmentation Presenting the brand It is important to know what role plays one product in our lives, that's why to fulfill all the customer needs requires a set of processes. In order to see how the new product will fit in the market, we conducted a marketing plan for releasing successfully Oakley ProLenses. Oakley is one of the most loved brands of sunglasses, being known worldwide
Lobotomy is a popular medical procedure introduced in curing mentally ill individuals, which requires the removal of the prefrontal lobes of the cortex of the brain, the part of the brain wherein aggressive and violent behavior is triggered. However, in the movie, lobotomy is shown to have disastrous results: McMurphy's violent behavior is indeed abated, but as illustrated in the movie, the lobotomy had turned him into a 'vegetable'
Walk Down Wall Street Stock Valuation from the Sixties through the Nineties Malkiel notes that there were a number of speculative trends from the 1960s to 1990s, and that they all mended up in the same way. Every few years, the stock market has another bubble or speculative mania which soon crashes and levels off, such as overvalued food stocks in the 1980s or the Nifty Fifty blue chips in the 1970s,
Both men had significant events in their lives which made them change their art style almost 180 degrees from work that was similar to others to work that is most definitely their own. There has not yet been enough time passed to tell who will have the greater heritage. One would think that Warhol would be the less likely to be remembered as a true artist, simply because he