his fact will allow the company to now grow its operations in the target locations while some competitive companies would have to concentrate on generating more income to cover the financial liabilities, rather than to make more capital expenditure to grow the brand.
he company has chosen to reduce the number of its current assets by decreasing the number of inventories which does not have a negative impact on the company financial position of development potential. At the same time, as the company has acquired more assets as buildings and land for future development and operations, the amount of total company assets has increased from the U.S.$2.937 billions in the year of 2005 up to U.S.$3.010 billions in the year of 2006. As the real estate market is subject to fluctuations currently and the commercial property prices are vulnerable due to economic instability, decrease in property values can lead to….

5% of pre-tax profits donated to community social and environmental organizations through the Ben & Jerry's Foundation. In addition, Unilever will contribute another $5 million to the foundation and create a $5 million fund to help minority-owned businesses" (2000, 22).
Clearly, the company enjoys a wide range of product lines that can be positioned according to the cultural preferences in a given region as well as less easily defined attributes such as the "feel-good" aspects of purchasing some Chunky Monkey by Ben & Jerry's. All that would remain for savvy marketers would be to segment their various markets accordingly and position these labels where they will enjoy the best sales against their several competitors without diminishing the sales of their own other ice cream brands and these issues are discussed further below.

Unilever's competitors and how their company culture and/or strategic approach would be viewed by the strategists at Unilever.

Unilever's current competitors….

Marketing -- Chapman's Ice Cream
Company Description: Chapman's Ice Cream

The Chapman Ice Cream story is a classic small business makes good tale. In a village near Georgian Bay of Markdale, Ontario, a Canadian couple bought a roughshod small creamy and began working on a dream to manufacture a quality ice cream delivered with small town personality. In 1973, David and Penny Chapman had two trucks, four employees, and a big idea. The primitive and cramped quarters above the creamery became the incubator for recipe development that would catapult Chapman's to the ranks of national favored flavors and the number one manufacturer of specialty ice cream in Canada.

In 2010, Chapman's Ice Cream employed 450 workers, but factory fire the year before caused them to build a new plant that -- at 15,000 square meters -- is roughly double the size of the original facility. The new plant cost approximately $75 million and….

Sweet Dream
Imagine that Paradise Foods did not launch any new products

If the current marketing tactics were maintained, the La Treat line would eventually lose market share to competitors. Products such as these are called ice cream "novelties" for a reason -- even if consumers love the product, they will likely search for something new and different at some point. The relatively high cost and the sophistication of the product make it an indulgence, hence the tagline "Go Ahead -- You Deserve It." The use of premium ingredients -- "Taste the Goodness -- is a marketing strategy that justifies the price when comparing La Treat to other ice cream novelties and desserts. In this high-end market, consumers will follow food trends. They are looking for innovation and originality. Promotions will help sales, at least for the short-term. Some new customers will try the product just because they have a coupon. Loyal….

Sales Promotion
Unfortunately, there is a total ban in Norway on the marketing of all alcoholic beverages containing more than 2.5 per cent alcohol by volume, a category into which this product presumably fits. This includes posters, neon, advertisements on restaurant fixtures, newspapers, television and radio (Osterberg & Karlsson, 1998, p.334).

There are some exceptions by which the product may be promoted. First it may be promoted via foreign publications. Whether this is cost effective, to produce an ad in Norwegian and then buy ad space in an English/Swedish/Danish publication is something for the company to determine -- and such an act would likely bring unwanted attention from the regulators. For Norwegian companies, they have the right to promote their brand name on non-alcoholic products, for example conventional ice cream, but the alcoholic product itself cannot be promoted. Beer ads in Norway, for example, are typically for the non-alcoholic beer that just….

The Sarbanes-Oxley Act (SOX) (2002) was passed into law specifically for this reason. Unlike Unilever attempting to use governance to supplant and eventually replace the triad missions of Ben & Jerry's, many corporations including Enron, MCI, Tyco and many others did not have an ethical foundation to begin with at all. The use of SOX to legislate compliance to ethical standards is in effect trying to enforce ethical ecosystems into place through massive amounts of accounting and finance audits, controls and processes. When one considers the simplicity of the triad missions and how they permeate the brand at Ben & Jerry's, it becomes abundantly clear that good ethics is good business and saves literally billions of dollars across the global economy every year. Ben & Jerry's brand success had more to do with the accomplishment of those balanced objectives in the triad mission and the furthering of their ethical….

Product/Services/Promotional Strategies Offered by Ben & Jerry's
Ben & Jerry's eb site is an almost perfect reflection of the company as the consumer popularly views it: high quality but 'down home,' clever, humanistic, ecologically minded, and service-oriented. Few people have not heard at least some part of the Ben & Jerry story -- how two friends put together their savings and started a little ice cream shop in a converted gas station; a sort of commercial swords into ploughshares tale.

The eb site opens with a top banner reminiscent of Blue Mountain Arts, containing simple animation of simple shapes. In this case, it is snowflakes falling on a cow that licks and ice cream cone. (One assumes that sun shines in summer, leaves fall in autumn and so on.)

Right below that, a product shot tells the consumer immediately that this is organic ice cream, appealing to the 'greens.' It mentions next….

Ben & Jerry's Ice Cream
Company History

The two founders, Ben Cohen and Jerry Greenfield, became friends in 1963, while still in high school, and were resolute to making a commitment to their beliefs and their way of life. As such, they moved to a rural area in Vermont and incorporated an ice cream making company in December 1977. Their first shop was opened four months later and was an immediate success. Their company grew consistently throughout the 80s, melding their social beliefs to economical boost.

Key Management

Ben Cohen, one of the two founders of the company, is still the force that drives the company forward. His strategic vision and imagination is appreciated by everyone working with him. President and chief executive officer until 1989, he is currently leading the marketing and promotion actions. For Ben, the company's social mission still remains a top priority and objective, generally more important than the economic….

More specifically, Charlie must announce that his administration will neither reward nor tolerate the "CYA" approach to collaboration in which the principal focus of each business unit head is to make sure that any blame or responsibility is automatically shifted to other business units practically irrespective of any interest in solving the problems, wherever they originated. Charlie must establish an organizational culture of responsibility, in connection with which he must announce that demonstrating the ability and willingness to recognize and correct problems will be rewarded while defensiveness and deliberate attempts to focus blame elsewhere will no longer be tolerated.
In the immediate period, Charlie should abandon the consensus approach to decision-making and take on the decision-making role of his predecessor. He should schedule private meetings with each business unit head with the instructions that the only topic of discussion will be ways to contribute to the solution of the problem….

Marketing Strategy
The house brand product in question here will be Archer Farms ice cream. Archer Farms is Target's house brand used for a number of different food products. For the sake of argument, we will assume that Archer Farms ice cream is quite good and Target thinks that there might be some merit to selling it beyond their own stores. The brand does not receive its own marketing at this point -- it has no website, for example, and its Facebook page is a community page not run by the company. There is no disassociation between Archer Farms and Target at this point. This paper will examine how this market strategy might be undertaken.

Involvement

McNamara (2014) notes that involvement in the marketing context refers to "how much time, thought, energy and other resources people devote to the purchase process." Ice cream is a low involvement product based on that understanding. Many….

The smaller brands in the market suffered from significantly brand awareness, compared with Haagen-Dazs. There was not a single respondent who had never heard of Haagen-Dazs, even among those who do not eat ice cream. Among those who do eat ice cream, minor brands often had a low level of awareness. Some brands include Three Twins, Blue Bell, Turkey Hill, and several dozen others across the country. Among those who expressed awareness of the minor brands, most had a 'favorable' or 'very favorable' opinion, and were pleased with the overall quality. Thus, while the minor brands appear to have a good level of differentiation they are constrained by poor awareness levels that might reflect the relatively small distribution of those brands.

Strengths & eaknesses

The competition is generally strong with respect to differentiation. Most competitors have clearly-defined their positions in the market and their approaches to ice cream. For the most part,….

Ben & Jerry
The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).

The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and the right….

Governance
Ben & Jerry

Governance in Ben and Jerry

Governance in Ben & Jerry

Governance in Ben & Jerry

The paper is about the governance, performance and market value of a brand named as Ben & Jerry. It is a multinational brand famous for its ice creams and other frozen products. The paper casts light upon the major events which leads to undervaluing its share prices and explains how the competitors planned to acquire Ben & Jerry.

From the business perspective, it is a natural phenomenon that a product has life cycle which has both boomed and depression periods. When a product is introduced, it passes through the phase of introduction, launch, popularity, high sales, innovation, and low sales. It is also possible that it may finally vanish away. The product may no longer exist in the market but brand remains there. It is loyalty with brand which attracts people to purchase products from particular seller….

Decreasing purchases of the items that regularly expire, assuming that such a decrease does not dramatically increase the per-unit cost of each of these items, would definitely present a cost savings to the organization. The other major costs that the organization has some (though not total) control over are the lost balls and the cost of trainers; it is likely that a move to hiring permanent trainers would be more cost-effective than hiring them on an as-needed basis, but more regular participation levels will need to be established for this to be effective. Likewise, it is possible for the organization to reduce lost equipment costs by erecting a temporary barrier to contain wildly hit balls, but the cost of the barrier would need to be fairly low and its durability fairly high to justify this.
6)a. Sales price variance = (25x40000) -- (25x39200) = 20000

Sales volume variance = (20x40000) --….

Sadafco Case Analysis
What are the Strengths and Weaknesses of SADAFCO?

SADAFCO has several strategic strengths that have given the company a defensible market position in their core markets. In addition to their brand strength, their distributions agreements with Bagalla continued to be a highly effective barrier to entry. With 13,000 freezers installed in Bagella stores, SADAFCO has not only captured shelf space, they have also captured mindshare and supply chain planning and forecasting with this large retailer. Bagella generates 40% of all ice cream sold in the market and is considered the leading retailing that competing Multinational Corporations (MNC) must work with in order to gain shelf space and sales. SADAFCO has successfully thwarted their attempts to replace the coolers in stores, holding onto a valuable competitive advantage over the long-term. What makes these distribution agreements so effective is the streamlined supply chain that SADAFCO has created and continues to invest….

Corporate-Level Strategies of Nestlé

Introduction

Nestlé, a multinational food and beverage corporation, has consistently employed astute corporate-level strategies to maintain its global dominance. This essay examines various aspects of Nestlé's corporate-level strategies, focusing on market expansion, diversification, and global integration.

Market Expansion

Nestlé has aggressively pursued market expansion strategies to increase its geographical reach and customer base.

Acquisitions: Nestlé has made numerous acquisitions of smaller companies to gain access to new markets, products, and customers. For example, the acquisition of Gerber Products Company in 1984 significantly expanded Nestlé's presence in the baby food market.
Organic Growth: Nestlé also focuses on organic growth by investing....