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Ben & Jerry's Website Analysis
Words: 1522 Length: 4 Pages Document Type: Research Paper Paper #: 14019812
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Product/Services/Promotional Strategies Offered by Ben & Jerry's

Ben & Jerry's eb site is an almost perfect reflection of the company as the consumer popularly views it: high quality but 'down home,' clever, humanistic, ecologically minded, and service-oriented. Few people have not heard at least some part of the Ben & Jerry story -- how two friends put together their savings and started a little ice cream shop in a converted gas station; a sort of commercial swords into ploughshares tale.

The eb site opens with a top banner reminiscent of Blue Mountain Arts, containing simple animation of simple shapes. In this case, it is snowflakes falling on a cow that licks and ice cream cone. (One assumes that sun shines in summer, leaves fall in autumn and so on.)

Right below that, a product shot tells the consumer immediately that this is organic ice cream, appealing to the 'greens.' It…

Works Cited

For this project, the only outside material reviewed was the Web site for Ben & Jerry's Ice Cream (Ben & Jerry's Homemade Holdings, Inc.), accessed February 8, 2004 at /.

Managing Change Course
Words: 1485 Length: 5 Pages Document Type: Term Paper Paper #: 68534884
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Ben & Jerry's Ice Cream

Company History

The two founders, Ben Cohen and Jerry Greenfield, became friends in 1963, while still in high school, and were resolute to making a commitment to their beliefs and their way of life. As such, they moved to a rural area in Vermont and incorporated an ice cream making company in December 1977. Their first shop was opened four months later and was an immediate success. Their company grew consistently throughout the 80s, melding their social beliefs to economical boost.

Key Management

Ben Cohen, one of the two founders of the company, is still the force that drives the company forward. His strategic vision and imagination is appreciated by everyone working with him. President and chief executive officer until 1989, he is currently leading the marketing and promotion actions. For Ben, the company's social mission still remains a top priority and objective, generally more…

Leadership Case Study -- Chattanooga
Words: 904 Length: 3 Pages Document Type: Essay Paper #: 6928121
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More specifically, Charlie must announce that his administration will neither reward nor tolerate the "CYA" approach to collaboration in which the principal focus of each business unit head is to make sure that any blame or responsibility is automatically shifted to other business units practically irrespective of any interest in solving the problems, wherever they originated. Charlie must establish an organizational culture of responsibility, in connection with which he must announce that demonstrating the ability and willingness to recognize and correct problems will be rewarded while defensiveness and deliberate attempts to focus blame elsewhere will no longer be tolerated.

In the immediate period, Charlie should abandon the consensus approach to decision-making and take on the decision-making role of his predecessor. He should schedule private meetings with each business unit head with the instructions that the only topic of discussion will be ways to contribute to the solution of the problem…

Factors Affecting Marketing Strategy
Words: 1884 Length: 6 Pages Document Type: Research Paper Paper #: 58577921
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Marketing Strategy

The house brand product in question here will be Archer Farms ice cream. Archer Farms is Target's house brand used for a number of different food products. For the sake of argument, we will assume that Archer Farms ice cream is quite good and Target thinks that there might be some merit to selling it beyond their own stores. The brand does not receive its own marketing at this point -- it has no website, for example, and its Facebook page is a community page not run by the company. There is no disassociation between Archer Farms and Target at this point. This paper will examine how this market strategy might be undertaken.


McNamara (2014) notes that involvement in the marketing context refers to "how much time, thought, energy and other resources people devote to the purchase process." Ice cream is a low involvement product based on…


Akdeniz, M., Calantone, R. & Voorhees, C. (2013). Signaling quality: An examination of the effects of marketing -- and nonmarketing -- controlled signals on perceptions of automotive brand quality. Journal of Product Innovation Management.

McNamara, S. (2014). Consumer involvement theory. AdCracker. Retrieved February 24, 2014 from 

Mehta, A. (2013). Ice cream is not impulse in supermarkets. Buy Stories. Retrieved February 24, 2014 from 

US Census Bureau. (2012). 2012 national population projections: Summary tables. U.S. Census Bureau. Retrieved February 24, 2014 from

Haagen Dazs Competitor Analysis Haagen-Dazs
Words: 974 Length: 3 Pages Document Type: Research Paper Paper #: 23573794
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The smaller brands in the market suffered from significantly brand awareness, compared with Haagen-Dazs. There was not a single respondent who had never heard of Haagen-Dazs, even among those who do not eat ice cream. Among those who do eat ice cream, minor brands often had a low level of awareness. Some brands include Three Twins, Blue Bell, Turkey Hill, and several dozen others across the country. Among those who expressed awareness of the minor brands, most had a 'favorable' or 'very favorable' opinion, and were pleased with the overall quality. Thus, while the minor brands appear to have a good level of differentiation they are constrained by poor awareness levels that might reflect the relatively small distribution of those brands.

Strengths & eaknesses

The competition is generally strong with respect to differentiation. Most competitors have clearly-defined their positions in the market and their approaches to ice cream. For the…

Works Cited:

IDFA. (2013). Ice cream sales & trends. International Dairy Foods Association. Retrieved March 13, 2013 from  -- views/media-kits/ice-cream/ice-cream-sales-and-trends/

IDFA. (2013, 2). What's hot in ice cream. International Dairy Food Association. Retrieved March 13, 2013 from

Ben & Jerry the Concept of Unit
Words: 908 Length: 3 Pages Document Type: Case Study Paper #: 41895740
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Ben & Jerry

The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).

The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and…

Works Cited:

Addiction Blog. (2011). Why do people shoplift? Addiction Blog. Retrieved March 24, 2012 from 

Montaldo, D. (2012). Unit pricing -- the real price. Retrieved March 24, 2012 from 

US (2012). Consumer bill of rights law & legal definition. U.S. Retrieved March 24, 2012 from

Governance Ben & Jerry Governance in Ben
Words: 1545 Length: 5 Pages Document Type: Essay Paper #: 90607631
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Ben & Jerry

Governance in Ben and Jerry

Governance in Ben & Jerry

Governance in Ben & Jerry

The paper is about the governance, performance and market value of a brand named as Ben & Jerry. It is a multinational brand famous for its ice creams and other frozen products. The paper casts light upon the major events which leads to undervaluing its share prices and explains how the competitors planned to acquire Ben & Jerry.

From the business perspective, it is a natural phenomenon that a product has life cycle which has both boomed and depression periods. When a product is introduced, it passes through the phase of introduction, launch, popularity, high sales, innovation, and low sales. It is also possible that it may finally vanish away. The product may no longer exist in the market but brand remains there. It is loyalty with brand which attracts people…


BenJerry. (2012). The BOD. Retrieved from /company/bod

SUU. (2002). Unilever's Acquisitions of Slim fast, Ben & Jerry's and Best Foods. Retrieved from 

Unilever. (2012). Brands in Action. Retrieved from

Budget Qs the New Manager
Words: 572 Length: 2 Pages Document Type: Case Study Paper #: 32314613
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Decreasing purchases of the items that regularly expire, assuming that such a decrease does not dramatically increase the per-unit cost of each of these items, would definitely present a cost savings to the organization. The other major costs that the organization has some (though not total) control over are the lost balls and the cost of trainers; it is likely that a move to hiring permanent trainers would be more cost-effective than hiring them on an as-needed basis, but more regular participation levels will need to be established for this to be effective. Likewise, it is possible for the organization to reduce lost equipment costs by erecting a temporary barrier to contain wildly hit balls, but the cost of the barrier would need to be fairly low and its durability fairly high to justify this.

6)a. Sales price variance = (25x40000) -- (25x39200) = 20000

Sales volume variance = (20x40000)…

Sadafco Case Analysis What Are the Strengths
Words: 494 Length: 2 Pages Document Type: Essay Paper #: 59677960
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Sadafco Case Analysis

What are the Strengths and Weaknesses of SADAFCO?

SADAFCO has several strategic strengths that have given the company a defensible market position in their core markets. In addition to their brand strength, their distributions agreements with Bagalla continued to be a highly effective barrier to entry. With 13,000 freezers installed in Bagella stores, SADAFCO has not only captured shelf space, they have also captured mindshare and supply chain planning and forecasting with this large retailer. Bagella generates 40% of all ice cream sold in the market and is considered the leading retailing that competing Multinational Corporations (MNC) must work with in order to gain shelf space and sales. SADAFCO has successfully thwarted their attempts to replace the coolers in stores, holding onto a valuable competitive advantage over the long-term. What makes these distribution agreements so effective is the streamlined supply chain that SADAFCO has created and continues…

Impacts of a Borderless Society
Words: 1482 Length: 4 Pages Document Type: Essay Paper #: 79804919
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Borderless Society

A history of a typical American meal

When a typical consumer purchases a rib-eye steak for dinner, he or she will pay far less than his or her grandfather did for the same cut of meat. This is because of the efficiencies generated by the commercial meat industry. While the cow will begin its life in a manner similar to that of cows of the past -- by the side of his or her mother on a ranch -- that will quickly change. "Cows raised on grass simply take longer to reach slaughter weight than cows raised on a richer diet, and the modern meat industry has devoted itself to shortening a beef calf's allotted time on earth" (Pollan 2002). On a factory farm, cows are quickly weaned from their mother and fed a corn-based diet or 'finished' on corn while they are held in pens. Instead of…


Big dairy enters the era of big data. (2012). Businessweek. Retrieved: 

Bittman, Mark. (2008). Rethinking the meat guzzler. The New York Times. Retrieved:

Psychology Concepts of Psychology Theories
Words: 1907 Length: 5 Pages Document Type: Essay Paper #: 92469574
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It may be necessary to start with continuous conditioning and gradually increase the fixed number of responses necessary for a reinforcer to be delivered. The nature of this schedule "produces a high rate of responding, with a pause after the reinforcer is delivered" (Hockenbury, 2003, p. 219), and then another burst of responses.

ith a variable-ratio schedule, responses follow a steady pattern, with few pauses after the reinforcer is delivered. Here, reinforcement follows an average number of responses that is varied between trials (Hockenbury, 2003, p. 219). A participant may need to respond 25 times in one trial to receive reinforcement, whereas the second trial will require 20 responses for the delivered reinforcer. hile each trial is unpredictable, more trials bring the ratio of response to reinforcement to a predetermined average (Hockenbury, 2003, p. 219).

Interval schedules use time to determine the delivery of the reinforcer. ith a fixed-interval schedule,…

Wiley & Sons.

Wilmore, J.H., Costill, D.L., & Kenney, W.L. (2008). Physiology of sports and exercise (4th

ed.). Champaigne, IL: Human Kinetics.

Ur Place Work 4 2 Detailed
Words: 605 Length: 2 Pages Document Type: Essay Paper #: 53765871
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ur place work . 4. 2 detailed examples organizations u friedmans theories applied.

Two of Milton Friedman's main points referred to the belief that all companies had the primary objective of registering profits, and also that it was normal and natural for unemployment to exist to a specific degree; it if were to be entirely eliminated, inflation would be created.

As opposed to Friedman's view, Archie Carroll believes that the primary scope of the economic agents in that of operating in a socially responsible manner. Additionally, the more modern economist states that the focus of corporate social responsibility is the natural response to the evolution in the society and the growing need of business agents to balance the needs of their multiple stakeholders (Carroll, 1991).


If one were to select the principle to implement within the workplace, this would be the emphasis on corporate social responsibility, due to the…


Carroll, A., (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons. July-August

2012. Exxon Mobil. Source Watch.  last accessed on August 17, 2012

Website of Ben and Jerry's Homemade Holdings Inc.,  last accessed on August 17, 2012

Fingerprinting Scenario the Writer of This Work
Words: 556 Length: 2 Pages Document Type: Research Paper Paper #: 4619329
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The writer of this work assumes the position of Crime Scene Investigator who is responding to a homicide scene at a convenience store/gas station at 3:00 A.M. Upon first arriving the officer who first responded at the scene relates information that there was an additiaonl employee present during the incident in addition to a mother and her 15-year-old son who are both witnesses to the crime. There is a deceased victim with a gunshot wound in the chest. The responsibility fo the Crime Scene Invesetigator includes latent print work and other related tasks.

Upon arrival to the sceneit is noted that the scene was secured prior to the arrival of the Crime Scene Investigator. In additional all crime scene integrity precautions and procedures are in place and the crime scene photographer has taken all necessary on-scene photographs for you. All sketches and measurements have already been taken. Other…


Crime Scene Procedures (2012) National Forensic Science Technology Center. Retrieved from: 

Crime-Scene Investigation and Evidence Collection (nd) Chapter 2. Retrieved from:

Freshman Applicant
Words: 552 Length: 2 Pages Document Type: Term Paper Paper #: 47807575
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Ambitious Goal

Most people set goals for themselves, and diligently strive to obtain them. The goal I have set for myself is to attend college in order to not only enrich my life, but gain the necessary skills to become a productive member of society.

Strong Background

In order to do well in college, a person must first have a strong, educational background. I am a seventeen-year-old male who is currently maintaining high academic marks in high school, and plan on using my strong study habits to excel while attending college.

Love of Sports

Not only have I excelled academically, but I have made sports a focal point of my life. Last year I competed on the varsity track and cross-country team during all four seasons, and will do so again this year. The race I am the most competitive in is the 3000 meter steeplechase, and my practice and…

Appraisal Process
Words: 696 Length: 2 Pages Document Type: Essay Paper #: 94995341
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Performance Appraisal

The organizations that aim at having higher performance are often noted to be investing in performance appraisal at al levels of the organization structure, this is because they know that there are measurable advantages that come from performance appraisal. One importance of performance appraisal is that the measuring of performance accurately will allow for the formulation of a reward system that will take care of the efforts put in by the individual employee hence acting as a motivator as well. appraisals that allow the participation of the employees are seen as a source of motivation for the individual employees hence helping in keeping the organization in an all time high motivation status. The organization will also be targeting better outcomes by appraising performance since the top achievers will be rewarded making them to work even harder. The appraisal is also seen to foster cooperation among employees since the…


Kennerly M. & Nely A., (2008). Measuring Performance in Changing Business Environment. Retrieved November 2014 from

Nutritional Analysis Food Analysis Week
Words: 2139 Length: 5 Pages Document Type: Thesis Paper #: 38405911
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However, fruit juices, consumed in moderation, can be a healthy addition to a diet, as long as they are not consumed in lieu of actually eating any whole fruits.


My nutritional analysis revealed that I am not eating a balanced diet. I am consuming too much protein and too little fiber, issues that plague the diets of many Americans. To remedy these problems, I need to increase my intake of fruits, vegetables, and grain products, while reducing my intake of meat products. In addition, because my intake of milk products was also low, I need to look at how to increase my milk intake without increasing protein intake.

Here is the food displayed for jjohn90 on 9/10/2008

Select your serving sizes and specify how many servings you consumed for each. When you are done, click Save & Analyze to save your food entry information and to analyze your food…

Marketing Plan Sweet Treats Coffee
Words: 4922 Length: 18 Pages Document Type: Term Paper Paper #: 85743183
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3 Competition

As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.

Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).

Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).

Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…


Dawidowska, K., April 1, 2002, Coffee Overload. Agree that coffee from gourmet coffee shops is too expensive - Almost 3 in 4 coffee shops patrons 72%, American Demographics

Dream, C.S., 1997-2008, How to Start a Coffee Shop, Home Business Inc., accessed on February 28, 2008

Ferguson, M., 2004, Specialty coffee retail in the U.S.A. 2003-04, Specialty Coffee Association of America, Retrieved at  February 28, 2008

Fisenko, a. And Associates, 2006, How to Start a Successful Coffee Shop, a Coffee-Espresso Drive-Thru or a Coffee/Espresso Cart, Espresso Business,  accessed on February 29, 2008

Ben & Jerry's A Strategic Marketing Plan
Words: 3643 Length: 12 Pages Document Type: Essay Paper #: 92555240
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en & Jerry's:

A Strategic marketing plan

en & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, the Company set the tone for trailblazing product and brand identity configurations with an ethic of social responsibility and global sustainability long before it was customary. Although now subsidiary to the products and services giant, Unilever, Ltd. In the United Kingdom, en & Jerry's retains its Vermont beginnings both in grassroots image and Americana flavor in ice cream. Well-known for instigating social change through commercial planning, situation analysis of the Company's early and unique marketing platform prior to the sea of new market concepts is long overdue.

Table of Contents

Executive Summary

Situation Analysis

SWOT Analysis

Objectives & Issues

Marketing Strategy



ibliography 20

Situation Analysis

ought by ritish conglomerate, Unilever, Ltd. In 2000,…


Ben & Jerry's (2010). Retrieved from: /

Ben & Jerry's Corporation (2010). Hoovers. Retrieved from:

SWOT/PESTLE (2010). RapidBi. Retrieved from:

International Business Three Company Profiles
Words: 1437 Length: 4 Pages Document Type: Thesis Paper #: 46961033
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That's proving a business opportunity for Krispy Kreme, McDonald's and other American fast-food chains. For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of its revival plan announced earlier this year. The chain, based in inston-Salem, N.C., saw its stock collapse two years ago under the weight of overexpansion in the U.S., an accounting investigation and the low-carb diet craze...[Now a] Japanese man carries boxes of Krispy Kreme doughnuts back to his office...two Japanese girls devour doughnuts last week at a Krispy Kreme shop in Tokyo. Long lines form outside the shops, sometimes leading to waits of an hour" (Kageyama 2007). But because of more health-conscious consumers in other regions of America where the Southern, Americana image of the company has less cache and novelty, this strategy has not been successful. Also, the idea of a 'trans-fat free doughnut' has not quelled fears about health…

Works Cited

About us. (2008). Carvel Ice Cream Website. Retrieved September, 21 2008 at 

About us. (2008). Dunkin' Doughnuts Official Website. Retrieved September 21, 2008.


Cateora, P.R., & Graham, J.L. (2005). International Marketing. 12th ed. New York, NY: The McGraw-Hill Companies, Inc.

Two Definitions of Moralism
Words: 1387 Length: 5 Pages Document Type: Term Paper Paper #: 21966481
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Moralism is defined by Leonard Nelson as “a system of normative moral principles sufficient for the positive regulation of life. In other words, moralism excludes the possibility of morally indifferent actions. According to it, every action must be characterized as either fulfillment or violation of duty.” In other words, moralism asserts that there is no alternative to the moral—one is either adhering to the moral line or crossing it. Albert Mohler provides an alternative definition to moralism by viewing it through a religious lens: he states that “one of the most seductive false gospels is moralism…he basic structure of moralism comes down to this—the belief that the Gospel can be reduced to improvements in behavior.” To better understand what moralism is, let’s define the term by way of example.
For example, let’s say you have taken a piece of chalk and drawn a straight line down the road to…

Motivating Employees You Pick 2 Companies Write
Words: 2690 Length: 8 Pages Document Type: Essay Paper #: 45661278
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Motivating Employees

you pick 2 companies write their motivation techniques. I pick intrinsic motivation and extrinsic motivation. And compare companies. Do papers have database, searches people pulled web. You find UOPHX Website writes companies listed, pick.

Motivating employees at two companies:

Ben & Jerry's versus Southwest

Motivational theories by their very nature address companies in a fairly generic, prescriptive format. However, two corporations exist that continue to be very successful, after many years of impressive financial growth, seem to break all molds, yet confirm one of the most noteworthy theories regarding what motivates employees -- intrinsic vs. extrinsic motivation. Ben & Jerry's began as a small company based in Vermont that, despite or because of its ethical ideals, has become an integral part of American culture. Ben & Jerry's changed the way Americans consume ice cream, shifting the focus from quantity to quality. Southwest Airlines is a largely regional airline…


Activism. (2012). Ben & Jerry's. Retrieved:


Business Plan Proposal Business Description
Words: 1291 Length: 5 Pages Document Type: Business Plan Paper #: 24041567
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Through acquisitions of Ben & Jerry's Homemade Ice Cream and Good Humor-Breyers Ice Cream, the company has grown to dominate the entire frozen desserts market within the U.S. And has a significant share globally as well. All of these competitors however have taken the traditional approach to frozen yogurt, offering only a very limited set of flavors, most often the most popular in their other products to save on costs. There is no product development occurring in any of these companies with regard to developing high energy frozen yogurt for customers to impulse purchase and take with them. Impulse purchasing accounts for 14% of total yearly sales in 2008 and is expected to increase in 2009 as companies seek to create greater levels of buyer activity based on price and availability, looking to overcome the perception of ice cream as a luxury (Gloria, 2008). The competitive landscape of frozen yogurt…


Carlin, Peter. (1995). Will rapid growth stunt corporate do-gooders? Business and Society Review,(93), 36.

Del Rey, J.. (2009, January). A Nice Consistency. Inc., 31(1), 94.

Gloria, L. (2008, September). Ice cream nostalgia sweetens the palate. Retail World, 61(18), 19.

Rodolfo M. Nayga Jr. (1999). Retail health marketing: Evaluating consumers' choice for healthier foods. Health Marketing Quarterly, 16(4), 53-65.

Ben & Jerry's Case Study
Words: 1160 Length: 4 Pages Document Type: Research Proposal Paper #: 89865353
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This will not only reduce the burden of tariffs, but will also create more potential for localized market learning over time. The two options are simply too costly long-term for the company to undertake.

Assume Ben & Jerry's decides to think more strategically about all of Asia and seek a mass merchandiser to carry all distribution and share production costs. Is this a good or bad idea based on their existing distribution channel and production strategies?

Given the widespread varation in product needs across all of Asia, partnering with a Woolworth's or comparable mass merchandiser throughout the entire region may be an excellent approach to learning more about logistics and supply chain issues across countries, yet the company would need to have an in-house marketing team at the partner of choice to ensure branding consistency. The uniquely egalitarian, quirky and fun brand takes exceptional skill for anyone to manage over…

Business Failures Reasons for Failure Business Failures
Words: 1975 Length: 7 Pages Document Type: Research Paper Paper #: 14449164
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usiness Failures

Reasons for Failure

usiness failures have become a properly investigated field of study in the past few years as a struggling economy and an overall difficult business environment have combined to discourage potential entrepreneurs from entering the market place and to cause many existing business owners / entrepreneurs from continuing their endeavors. This interest in business failures is precipitated by the fact that the number and nature of business failures impacts negatively on the overall business climate and examining possible causes in an effort to forestall further such failures is vital to maintaining a healthy business environment. The emphasis in recent years has shifted from examining why and how businesses fail toward an analysis of how to avoid and prevent business failures.

The failed business that I chose to review was a small ice cream / restaurant in my neighborhood. The name of the business was Charlie's Ice…


Goltz, J. (2011, January 5). Top 10 Reasons Small Business Fail. New York Tmes .

U.S. Small Business Administration. (n.d.). Standard Operating Procedures. Retrieved May 25, 2011, from SBA: 


Finance One Batch Takes 20 Hours to
Words: 352 Length: 1 Pages Document Type: Essay Paper #: 42522388
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One batch takes 20 hours to make and produces 400L of ice cream. Sales last year totaled 50,000,000 liters of ice cream and the plant was working at full capacity. Therefore, the plant's capacity in working hours is:

50,000,000 / 400 = 125,000 batches * 20 hours per batch = 2.5 million machine hours. That is 285 machines in the plant, each working 24 hours per day.

Fixed manufacturing costs are $3,000,000 in total. The plant produces 50,000,000 liters of ice cream last year. Thus costs are 3,000,000 / 50,000,000 = $0.06 per liter of ice cream.

Variable factory overhead is $1,000,000 for the plant, or one-third of the fixed manufacturing overhead. This means that the variable factory overhead is going to be $0.02 for every liter of ice cream.

Based on the costs of inputs, the total cost of a liter of ice cream is as follows:


Works Cited:

Globusz Publishing (2010). Standard cost. Globusz Publishing. Retrieved November 9, 2010 from

Dippin Dots the Business Level
Words: 1198 Length: 4 Pages Document Type: Case Study Paper #: 67413753
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However, this does not represent true innovation, and is unlikely to have a profound impact on the firm's competitors. Dippin Dots, in order to succeed, must develop ways of utilizing its core product (the dots) or the core technology of liquid nitrogen freezing, to drive innovation.

One major attempt at doing this is the Dots & Cream, a product that mixes the dots with conventional ice cream. This product solves a key issue with respect to distribution in that it allows Dippin Dots to begin distribution in grocery stores. This product utilizes the core product, but that product remains visible and within a fairly normal context for the industry. However, this innovation also detracts from the uniqueness of the dots and reduces the degree of differentiation that Dippin Dots has. In addition, such a product could conceivably be matched by competitors, as a result of poor patent protections. There is…

Patent protection is crucial to Dippin Dots' ongoing success. The company's product uniqueness is the one competitive advantage is has. At its heart, the technology used to produce the dots is fairly simple and easily replicable. Mistakes at the outset of the company's existence led to a situation where it was unable to defend its products in court against imitators. As the result of this, any ice cream maker new or established could compete directly with Dippin Dots. This represents a major threat to the company, and highlights the need for further innovation in order to maintain market position.

The evidence therefore points to Dippin' Dots as being largely unsuccessful at developing innovative new products beyond its core dots; and the company is largely unsuccessful at fending off new entrants, having failed to defend its patent in the court of law. These two elements would indicate that Dippin' Dots is at this point a relatively unsuccessful company. It has succeeded in growing at a fair strong rate to this point, a sign of success, but may face difficulty sustaining that growth in the future. Without the patent, any larger competitor can undercut Dippin' Dots on product or price, putting tremendous pressure on Dots to cut prices or develop innovations. The company's long-term success depends on being able to defend the uniqueness of its product against imitators, or on staying small enough to avoid attracting larger competition to the use of frozen ice cream dots.

The company has also failed to leverage key opportunities and address other key challenges. It was unable to get into McDonald's, despite a high profile partnership and a mutual target market. The company faced issues with respect to transportation -- the same issue that has kept it out of grocery stores. In addition, it was unable to reach a price point that customers would accept in an everyday context. The company has also failed to transfer its popularity with kids to adults, meaning that it must continually win new customers. This implies a difficult future for Dippin' Dots, should it fail to address these critical issues and develop new innovative products. The company's decline in the number of franchise outlets in 2006 is potentially a sign of these troubles, especially in light of slowing growth over the past several years. Growth was 8.4% in 2001, for example, but slid to 3.3% in 2004, followed by 2.7% in 2005 before declining sharply by 29.4% in 2006. These figures signal that the company needs to address its multiple issues in order to restore growth and success going forward.

Campus Gelato Pushcart Feasibility Analysis Report Proposed
Words: 3030 Length: 7 Pages Document Type: Research Paper Paper #: 58069594
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Campus Gelato Pushcat


Poposed on-Campus Gelato Pushcat Plan

Backgound and Pupose of Feasibility Analysis

Maketing Analysis

Key Conclusions





Technical Appendices

Pimay Reseach -- On-Campus Suvey

Pimay Reseach -- Management Inteview

Beak-Even Analysis

Pimay Reseach - Pofit Analysis

Cost of Goods Sold

Fixed Costs

Beak-Even Computations

Pefeed Gelato Pushcat Locations

Pefeed Season fo Gelato Consumption

Students' Pediction of Pe Week Gelato Puchasing

Student Pice Pefeence fo Single Scoop

Summay Repot - Entepeneuship

Backgound and Pupose of Feasibility Analysis

Backgound. Bond Univesity main campus is located in a egion with wam sping, summe, and fall weathe. This consistently favoable climate fostes student inteest in cool efeshments. Because the campus is elatively isolated, students must dive a consideable distance to the neaest town in ode to have access to a ange of sevices and entetainment sites beyond what is immediately located on-campus. Students cuently can buy…

references are indicated in Appendix D, Break-Even Figures.

Figures for low-end pushcart sales of gelato have been established, using as a day that was partly sunny and partly rainy as a baseline.

Demand for frozen treats was estimated by the manager based on his experience in the restaurant (i.e., ice cream).

Permission for licensing the gelato pushcart is embedded in the restaurant's operating license and health inspections. However, permission must also be obtained from the University to operate the pushcart on campus.

The restaurant manager has tentatively accepted a proposal for a partnership with the gelato pushcart operations. The first-pass agreement is that the restaurant will procure supplies, make the gelato, and store frozen gelato in its facility. In exchange for these services, 30% of the gross profit is to go to the restaurant. The distribution and sales of the gelato will be carried out by the entrepreneurial team.

Psychology - Developmental Scenario 1 the Single
Words: 1623 Length: 5 Pages Document Type: Research Paper Paper #: 64983382
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Psychology - Developmental

Scenario #1

The single mother comes home after a long day of work. The little girl, (Sara) is approximately 4-5 years old. Her mother realizes that someone there are small pieces of M&M's sprinkled around this kitchen floor, and assumes that her child has been eating the candy instead of waiting until after dinner. The mother asks Sara if she has been eating candy, and Sara looks down at the floor and adamantly denies that she has had any candy. She states that she has spent the afternoon watching television and painting pictures with grandma. Mom and child have been working on learning the difference between telling the truth and telling a lie and the mother is certain that the little girl has indeed been eating the candy. Telling lies is typically of children in this age group. Children may lie for several reasons, including trying to…


Mlyniec, Vicky. "Got An Attitude?" Parents. December 2003:209

Mlyniec, Vicky. "To Tell The Truth." Parents. December, 2003: 202

Martinez, Teresa. "Why Kids Want the Most - And More." Parenting, November 2003: 206

Starbucks Marketing Analysis Along the
Words: 5654 Length: 20 Pages Document Type: Proposal Paper #: 89830333
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These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis.

4.1 Company

Product Line

Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related products and hardware equipment. "Starbucks stores offered a choice of regular or decaffeinated coffee beverages, a special "coffee of the day," and a broad selection of Italian-style espresso drinks. In addition, customers could choose from a wide selection of fresh-roasted whole-bean coffees (which could be ground on the premises and carried home in distinctive packages), a selection of fresh pastries and other food items, sodas, juices, teas, and coffee-related hardware and equipment."

About 61% of the sold items…

2008, Starbucks Corporation, Hoovers, -- /free-co-factsheet.xhtmllast accessed on September 12, 2008

Moon, Y., Quelch, J., July 10, 2006, Starbucks: Delivering Customer Service, Harvard Business School

2008, Analysis of Starbucks, KNOL Beta - a Unit of Knowledge, accessed on September 11, 2008

Wallace Stevens The Emperor of
Words: 2090 Length: 7 Pages Document Type: Term Paper Paper #: 21604861
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Let the wenches dawdle in such dress

As they are used to wear, and let the boys

Bring flowers in last month's newspapers.

Let be finale of seem.

The only emperor is the emperor of ice-cream.

The children gather around the curls of cream, to wonder at the miraculous substance and this ordinary, humble labor is made momentarily great by his trade, a European Emperor who can give and take at will, and thus also seems faintly sinister in his muscularity.

Stevens celebrated "the emergence from old ideologies in the form of what was rapidly becoming an aesthetic ideology," a form of "American home-grown" modernist abstraction that still had its roots in the concrete, the concrete nature of imagism, and also of plain, simple, profound American reality. Unlike other American modernists, like T.S. Eliot (who eventually became a British citizen and converted to Anglicanism) or Ezra Pound (a permanent expatriate)…

Works Cited

Filreis, Alan. "Beyond the rhetorician's touch: Steven's painterly abstractions."

Originally published in American Literary History. Spring 1992: pp. 230-63. Accessible 4 Dec 2006 at 

Groundbreaking Book: Harmonium by Wallace Stevens." Online publication of the Academy of American Poets. [4 Dec 2006] 

Modernism." Online publication of the Academy of American Poets.

Technology in History
Words: 2807 Length: 8 Pages Document Type: Term Paper Paper #: 95067803
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Technology [...] food processing in history, and how the development of food processing technologies has altered lives for the better. Food processing, and the healthy, edible food it produces, is taken for granted in today's society. However, in the nineteenth century, fresh food was not normal, and technologies were developed to preserve food, so that more Americans could enjoy fresh, wholesome food year round. It was one of the most important technologies to develop, and it changed the way people ate, drank, and enjoyed their meals.

Before the advent of food processing, fresh food spoiled, it was that simple. In medieval times, people attempted to cover up the smell and taste of tainted food by using fragrant herbs in the cooking and serving process. Even earlier, people used salt to preserve meats, and they used smoking and drying, especially for meats. However, none of these processes was totally satisfactory, and…


Grew, Raymond, ed. Food in Global History. Boulder, CO: Westview Press, 1999.

Oliver, John W. History of American Technology. New York: Ronald Press Co., 1956.

Pilato, Denise E. The Retrieval of a Legacy: Nineteenth-Century American Women Inventors. Westport, CT: Praeger Publishers, 2000.

Toussaint-Samat, Maguelonne. History of Food Anthea Bell, trans. New York: Barnes & Noble Books, 1992.

Winning Doesn't Matter A Critical
Words: 3194 Length: 7 Pages Document Type: Term Paper Paper #: 92242610
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His face is expressionless as he focuses on the heavy bar he raises and lowers. The camera then cuts to shot of the boy's room; we see the boy's arms only lifting the bench press. The camera then cuts to a shot the boy jumping rope, doing sit-ups, push-ups, and finally pull-ups. The scene ends with the boy writing down and crossing off day 473 on a very long chart. The camera shows a side-profile shot of the boy looking blankly at the chart, and then re-focuses to capture the boy's face in the mirror standing next to him, still appearing empty in his eyes. This is our introduction to Dwayne, Olive's brother, and his quest to fulfilling his dream of joining the Air Force and never having to deal with his dysfunctional family again.

The fourth character journey is embarked upon when a door then closes forcefully and a…

Works Cited

Bartlett, Myke. "Sex Sells: Child Sexualization and the Media." Screen Education; Spring. Issue 51 (2008): 106-111. Print.

Corrigan, Timothy. A Short Guide to Writing About Film. London: Longman Publishing. 2010. Print.

Dargis, Manohla. " 'Little Miss Sunshine': You're Either on the Family Bus, or You're Off." New York Times, 26 July 2006. Web. 3 March 2010.

Finamore, Dora. "Little Miss Sunshine and Positive Psychology as a Vehicle for Positive Change in Adolescent Depression." Popular Culture in Counseling, Psychotherapy, and Play-Based Interventions. Ed. Lawrence C. Rubin. New York: Springer Publishing Company, 2008. 123-140. Print.

Ben and Jerry's Incorporated Has
Words: 1521 Length: 5 Pages Document Type: Term Paper Paper #: 23042559
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In addition, it is clear that the company has an extremely ethical approach as it relates to environmental issues. This approach has led the company to develop environmentally safe packaging and to set standards as it relates to emissions and the reduction of harmful waste.


Managing Our Impact." Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;

Our Mission Statement"). Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;

Our Three Part Mission Statement." Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;

Social and Environmental Assessment 2005." Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;

Thermo-acoustic efrigeration." Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;

Workplace Practices." Official Website of Ben & Jerry's Incorporated. etrieved March 13, 2007 from;


Managing Our Impact." Official Website of Ben & Jerry's Incorporated. Retrieved March 13, 2007 from;  

Decline of the American Diet
Words: 5127 Length: 15 Pages Document Type: Term Paper Paper #: 39593950
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The meat comes from a local independent packing company that doesn't buy beef that has been injected with growth hormones; the buns are from a bakery in Pueblo, Colorado; and two hundred pounds of potatoes are "peeled every morning in the kitchen and then sliced with an old crank-operated contraption." The cooks make $10 an hour, and all other employees earn $8.00 an hour. hen asked why the Conway family provides health insurance for all full time employees, Rich Conway said, "e want to have healthy employees."

The author also calls for changes in the way the U.S. Congress oversees advertising, asserting on page 262 that Congress "should immediately ban all advertisements aimed at children that promote foods high in fat and sugar." The justification for that ban would be that 30 years ago, congress banned cigarette ads from TV and radio, because of course cigarettes were seen as a…

Works Cited

Robbins, John. (2001). The Food Revolution: How Your Diet Can Help Save Your Life and Our

World. Boston: Conari Press.

Schlosser, Eric. (2001). Fast Food Nation: The Dark Side of the All-American Meal. New York:

Houghton Mifflin Company.

School I Wake Up to
Words: 1630 Length: 4 Pages Document Type: Essay Paper #: 39117995
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He says that the busy roads are clear, even though the roads near our house are still thick with snow. My mother says she will have to go to work tomorrow, and that school will probably be open -- if they call a half-day, father will stay home with me. It is getting dark, so I have one last request -- I want to take some snow inside -- "but won't it melt" says my mother. I want to put it in the freezer, so I have snow all year 'round. My father says that some people eat snow with sugar and maple syrup, but my mother says that is not sanitary, but I can keep the snow in a plastic bag, provided I do not eat it.

We sit down to dinner, a hearty dinner of potatoes and meatloaf, and for the first time meatloaf tastes good. For dessert…

Aloud or in Writing Making
Words: 17261 Length: 55 Pages Document Type: Thesis Paper #: 71062622
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Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa.

2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region.

3. Several constraints and challenges must be overcome in order to succeed in selling to impoverished regions of the world.

4. Time is of the essence. First movers will enjoy distinct competitive advantages over their counterparts who adopt a "wait-and-see" approach to targeting the poor in developing nations as potential markets.


The world's population has never been larger, and there are more poor people today than ever before in history. Current trends provide some mixed messages concerning the direction that poverty is taking in…


Alserhan, B.A. & Brannick, T. (2002). Information technology in Ireland: the myth and the reality? Irish Journal of Management, 23(1), 1-2.

Black, R. & White, H. (2003). Targeting development: Critical perspectives on the millennium development goals. New York: Routledge.

Blair, A. & Hitchcock, D. (2001). Environment and business. London: Routledge.

Blank, S. (2007). A corporate solution to global poverty: How multinationals can help the poor and invigorate their own legitimacy. Journal of Economic Issues, 41(4), 1186-1187.

Unilever's Strategic Approaches to Recruitment
Words: 3702 Length: 13 Pages Document Type: Term Paper Paper #: 97382276
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We go out of our way to build personal networks throughout the company, not just in our area of responsibility.

4. Our people have a passion for achievement, strive for outstanding results and are determined to get things done.

5. To make sure that happens each and every day, we have created a working environment in which you can be yourself. After all, as a business we need to be as diverse as our millions of consumers around the world.

6. Finally, we believe in everyone's ability to develop and grow. Whatever our function, role or level, we all have an equal right to take advantage of learning opportunities and progress how we want to in our chosen careers (the important things in life 2012, p. 2).

In their online posting concerning, "Fostering a performance culture," Unilever stresses the globalized nature of its performance management processes and emphasizes that these…


'Agile Working.' (2012). Unilever. [online] available:  

Person Identity
Words: 1053 Length: 3 Pages Document Type: Essay Paper #: 90262396
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Person Identity

Weirob believes that she is only her body because her identity is uniquely tied to it. Her body is what has experienced (i.e., seen, smelt, tasted, felt, etc.) the world; it is that to which she has attachment. Her body is the only constant in all of the arguments of identity. She was unconvinced by appeals to theories of identity tied to souls (which are unknowable, she argues) or memory (which, she says, is fallacious and must be actual to even be relevant). She believes that she must be able to anticipate the feelings of a future self, that self must be intrinsically significant (i.e., her identity is not dependent on outside forces, such as the creation of two of her via God's will), and her memories must be real (and not fabricated or otherwise not directly related to the actual experiences that caused the memories in the…

Ayer on the Nature of Ethical Judgments
Words: 1222 Length: 4 Pages Document Type: Term Paper Paper #: 11679809
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Ayer on the Nature of Ethical Judgments

Ayer makes a truly original and remarkable statement about moral judgments and ethical judgments which some scholars have summarized as a phenomenon called emotivism. ithin this theory, there is the belief that moral judgments aren't necessarily truthful; they're an expression of sentiments of approval or disapproval (Ayer). Thus, according to this construct saying something like murder, stealing, lying or cheating is "wrong" merely expresses how the speaker feels about it. But to say that something is "wrong" because the speaker doesn't necessarily like something, doesn't mean that the action described is wrong. The only truth exhibited is in the sentiments of the speaker. As Ayer explains, "[I]f I say to someone 'You acted wrongly in stealing that money', I am not stating anything more than if I had simply said, 'You stole that money.' In adding that this action is wrong, I am…

Works Cited

Ayer, A.J. "The Emotive Theory of Ethics." Chapter 10 in Moral Philosophy: Selected Readings. 2nd ed.

Edited by George Sher. Fort Worth, TX: Harcourt-Brace, 1996, pp. 120-128.

Pollard, B. (2010). Subjectivity and Objectivity in Moral Judgements. Retrieved from

Food Fight
Words: 621 Length: 2 Pages Document Type: Term Paper Paper #: 47519002
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Elevator Speech

As an experienced catering manager and self-proclaimed 'foodie', I am pleased to say that some of my most rewarding and fulfilling moments have involved creating, delivering, and even eating foods of all varieties. My passion for this subject started relatively young when, as a child, I would always look forward to the weekend breakfast of hotcakes, waffles, bacon, sausage and eggs my mother used to whip up for my sister and me. Before long I was following behind her in the kitchen and, when I got old enough to be left at home by myself, delighted in hours and hours of cooking. Most people get their first car when they turn 16; I got my first cookbook.

As a homebody I have always enjoyed preparing various dishes for my family and friends, so it was only natural that I turn this pursuit (or talent, as my father likes…

Development in the Life of a 4 Year Old Boy
Words: 4110 Length: 20 Pages Document Type: Chapter Paper #: 49067556
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Old Boy at a Children's Museum Play Area

Soren is a 4-year-old boy. He has light blonde hair that is cut short on the sides and is longer on the top. He is a generally smiley child. He likes to interact with his surroundings and likes to run and hop, crouch and spring into action with a cry of delight as though he were taking great amusement in catching the world by surprise.

He is viewed at a play area in a children's museum. The observation begins just before noon and continues until a quarter past 1 pm.

The play area is very crowded and full of children around his own age, with parents standing nearby watching their children. Most of the children are playing on their own, looking at the environment around them, engaging with the activities (puzzles, blocks, interactive equipment, play sets, scooters, and jungle gym equipment). Soren's…

reflections and'summaries on ethical theories
Words: 1221 Length: 4 Pages Document Type: Term Paper Paper #: 33539473
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Utilitarianism is a consequentialist ethical framework. The consequences of an action are more important than the motivations behind the action or the action itself. An action has "utility" if it serves the greatest good. The basic principle of utilitarianism is creating the greatest good for the greatest number of people, or the greatest happiness for the greatest number of people. The ethics of utilitarianism differ from ethical egoism in that the individual may make a sacrifice for the common good because it is the aggregate of happiness/goodness that matters, not maximizing individual happiness. Central to utilitarianism is the belief that all people are inherently equal and of equal consideration when making ethical decisions (p. 55). John Stuart Mill outlined the core tenets of utilitarianism, which became a fundamental component of Enlightenment political philosophy. Another utilitarian philosopher, Jeremy Bentham, proposed a happiness calculus that can be used to more rigorously apply…

Works Cited

MacKinnon, Barbara and Fiala, Andrew. Ethics. 8th edition. Cengage.

YoNuts Product Description Essay
Words: 2332 Length: Pages Document Type: Paper #: 76785831
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Production Description

The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself.  The logic of the product is simple.  First, everybody loves doughnuts.  We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014).  This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's.  The packaged doughnut market is…

Lactose if One of the Major Components
Words: 919 Length: 3 Pages Document Type: Term Paper Paper #: 42447748
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Lactose if one of the major components of milk, and plays a crucial role in human development. This paper will examine the structure, function, physical properties, chemical properties, reactions, and everyday uses of lactose. In addition, a discussion of the common issue of lactose intolerance in humans is included.

A natural sugar found in milk, lactose is likely one of the most commonly identifiable of all milk ingredients (except perhaps calcium). Lactose makes up to 4.8 to 5.2% of milk, and 70% of the whey solids in milk.

Other carbohydrates in milk are present in small amounts, including glucose, galactose, and oligosaccharides. Milk also contains a number of other components, including water, milk lipids (which make up products like butter), and milk proteins like caseans and whey proteins (which are predominantly present in milk solids like cheese), milk enzymes (including lipoprotein lipase, plasmin, and alkaline phosphatase), and vitamins (B1 -…

Works Cited

Hurley, W.L. Lactose Synthesis. Lactation Biology.

07 May 2004.

Martens, Sherlyn. 1987. The Milk Sugar Dilemma: Living with Lactose Intolerance. Medi-Ed Pr.

Miller, Dennis. 1998. Food Chemistry: A Laboratory Manual. Wiley-Interscience.

Marketing Strategies of Coke and Pepsi in Thailand and UK
Words: 6169 Length: 16 Pages Document Type: Term Paper Paper #: 26226042
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marketing strategies of Coca-Cola and Pepsi in Thailand and UK

Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002)

This study is of interest because both are extra-ordinary companies in terms of brand penetration in even the toughest markets such as China and the middle-eastern countries. Coca-Cola is the world's number brand and Pepsi is also among the top brand names in the world. In 2000, Coca-Cola's sales surpassed one billion units per day and it had 239 products, selling across 200 countries. Coca-Cola and Pepsi are seen as arch rivals by…


Angel, M. "The Taste Challenge" Retrieved at on 25 April 2004

Pepsi Targets Asian Markets" (March 24, 2002) Asian Market Research News Retrieved from Accessed on 25 April 2004

Coke recalls controversial water" (2004) BBC News

Retrieved at March Accessed on 25 April 2004

Activity Plan Guidelines This Activity
Words: 723 Length: 2 Pages Document Type: Thesis Paper #: 98314357
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Students will learn to categorize information and to evaluate differences and similarities. They will also learn to grasp abstract concepts, like the fact that solids can be things like ice but also books and pencils.

Materials needed:

Bunsen burner or small stove top, to boil an ice cube is required. Boiling the ice can be performed in the classroom, or in the faculty lounge kitchen, or in the home economics or Chemistry classroom, if there is a stove or hot plate present on the premises. A TV monitor is needed if the teacher elects to show a film. If students must 'move' from the classroom, the 'treasure hunt' for objects can take place on the way back, provided that students return the materials they find to their original owners! Some supervision will be required of the treasure hunt, naturally, to make sure that things do not go 'out of control'…

Newest Vital Sign and Realm
Words: 1845 Length: 6 Pages Document Type: Literature Review Paper #: 91623369
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Bass, P., ilso, J. And Griffith, C. (2003). A Shortened Instrument for Literacy Screening. Journal of General Internal Medicine, 8(12), 1036-8.

Berger, J. (2000). Corporate Health Plan Strategies and Health Literacy. National Health Communications Conference. ashington, DC: ACP Fouindation.

Chew, L., Bradley, K., and Boyko, E.. (2004). Brief Questions to Identify Patients with Inadequate Health Literacy. Family Medicine, 36(8), 588-94.

Chew, L., Griffin, J., Partin, M., et al. (2008). Validation of Screening Questions for Limited Health Literacy. Journal of General Internal Medicine, 23(5), 561-6.

Davis, T. And olf, M.. (2004). Health Literacy Implications for Family Medicine. Family Medicine, 36(8), 595-8.

Davis, T., Long, S., and Jackson, R. (1993). Rapid Estimate of Adult Literacy in Medicine. Family Medicine, 25(1), 391-95.

Dowse, R., Lecoko, L. And Ehlers, M. (2005). Applicability of the REALM Health Literacy Test. Pharmacy orld, 32(4), 464-71.

Ibrahim, S., Reid, F., Shaw, A., et al. (2008). Validation of a…

Works Cited

Health Litarcy: Report of the Council on Scientific Affairs. (1999). Journal of the American Medical Association, 28(1), 552-7.0

Arozulla, Y., Benett, S., Soltysilk, T., et al. (2007). Development and Validation of a Short-Form, Rapid Estimate of Adult Literacy in Medicine. Medical Care, 5(11), 1026-33.

Bass, P., Wilso, J. And Griffith, C. (2003). A Shortened Instrument for Literacy Screening. Journal of General Internal Medicine, 8(12), 1036-8.

Berger, J. (2000). Corporate Health Plan Strategies and Health Literacy. National Health Communications Conference. Washington, DC: ACP Fouindation.

Gilded Six Bits and Sonny's
Words: 875 Length: 2 Pages Document Type: Essay Paper #: 48195705
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Money destroys and is the root of all evil, Hurston implies. Far from bringing people together, the coveting of money almost drives two happy people apart.

However, it is important to note that, while not rich, Missie and Joe are not impoverished. They have enough money to eat reasonably well, to go out for ice cream, and for small luxuries. Hurston is careful to note that the couple has already saved some money to support the coming child. To live in absolute poverty, in the midst of despair, is a very different matter. That is the life situation of the title character of "Sonny's Blues." The title of the story, which refers to 'blues music', underlines how the blues are a powerful symbol of hope and despair. Sonny's love of music, is what still remains 'good' about him, what still gives him hope, even when he is an addict. "I…

Works Cited

Baldwin, James. "Sonny's Blues." From Literature and Ourselves. Longman, 2008.

Hurston, Zora Neale. "The Gilded Six Bits." From Literature and Ourselves. Longman, 2008.

Marketing Every Year Tens of
Words: 676 Length: 2 Pages Document Type: Essay Paper #: 3121148
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hile children do like ice cream snacks, there is growing concern in society about childhood obesity and calorie-rich snacks like Lil' Drums contribute to this problem. Taking such a product overseas could also open the company up to criticism that it is exporting America's childhood obesity problem.

The Black Cat line of Single Estate espressos is a combination of a new line and a line extension. Black Cat was formerly a single product. By adding an entire line of single estate variants of the line, Intelligentsia has repositioned Black Cat as an espresso brand rather than a single product. In the process, they have created an entirely new line of products, and extended the Black Cat name manifold.

This new line was created in response to pent-up demand, but there are risks with respect to brand dilution, since Black Cat was already established as the best espresso in the United…

Works Cited:

No author. (2009). Rollout: New Food Products for June 2009. Retrieved July 3, 2009 from 

No author. (2009). Introducting iPhone 3GS. Apple Inc. Retrieved July 3, 2009 from 

No author. (2009). The Black Cat Project. Intelligentsia Coffee & Tea. Retrieved July 3, 2009 from

Advertising Impact on American's Bad
Words: 2227 Length: 7 Pages Document Type: Research Proposal Paper #: 44430245
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So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? ecause they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet. ut just as the ads and promos don't tell us about all the calories in those RTE cereals and fast foods, when they push the fad diets, they don't mention that "water" weight problem.

And, sure enough, that's why people on fad diets eventually get frustrated. They lose ten pounds in a couple or three weeks, go back to their regular diet, and gain it right back. Eventually, the frustration level reaches a point that they give up and go have…


Atkins, B. (2007, August 7). Advertising affects children's food choices. Retrieved May 13, 2009, from 

Cohen, M. (2008, November 6). An investigation of the role of advertising in diet choice. Retrieved May 13, 2009, from

Elliott, V. (2007, February 3). TV's new junk food rules allow chips with everything. Retrieved May 13, 2009, from 

Kluger, J. (2009, April 22). Dieter self-control: Why you make bad choices. Retrieved May 14, 2009, from,8599,1892943,00.html

Education Human Resource Frame Cuban
Words: 1055 Length: 3 Pages Document Type: Term Paper Paper #: 42746886
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' Standardized test preparation also takes time away from creative activities that can really engage students with learning, and may even better reinforce skills needed in business, like critical thinking, writing, and working with others. Often teachers know better than administrators or managerial professionals what is needed in their classroom. One of the problems with education is that although schools superficially seem to be structured on a hierarchy similar to a corporation with a board of directors, not all managerial principles apply to schools. Schools are not factories and students are not end products. A teacher may know better what a classroom needs than a principal, a principal may know better the challenges of his or her school than someone comparing the school's results to a very different institution in another county. Finally, slashing costs is not the ultimate goal of the Board of Directors, as it is in a…

Consumer Segments Different Industry Psychographics
Words: 972 Length: 3 Pages Document Type: Term Paper Paper #: 63854103
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Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods -- portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits.

Carb-conscious dieters

One of the unique facets of the Atkins diet promotional campaign is that it does not only feature women. This may sound unremarkable, but given that the major diet retailers usually use women, who are presumably more weight-conscious than…

Works Cited

Atkins. Official Website. (2008). Retrieved 29 Jan 2008 at 

Jenny Craig Official Website. (2008). Retrieved 29 Jan 2008 at 

Lean Cuisine: Products." (2008). Official Website. Retrieved 29 Jan 2008 at

Ecommerce Go to a Site
Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 30131359
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Another food site, that of a chain restaurant in-and-Out Burger, ( perhaps the most aesthetically dominant, as it does not feature many photographs of the food at all, although it does include general links about the company's history and menu. It primarily creates interest about the regional California chain through old-fashioned images of burgers and fries, stressing the customized, all-natural nature of the good food offered at the stores.

Map the 7Cs for Do the same for the New York Times website. How do these maps differ? How are they similar? Now map the 7Cs for a retail site, such as Compare the three maps.

Cost: A relatively low cost, functional website. Information available to all surfers.

Convenience: Easily searchable.

Communication: News headlines well-displayed.

Community: Surfers can post reactions to various articles online.

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Kellogg's Company When the Kellogg
Words: 2832 Length: 10 Pages Document Type: Term Paper Paper #: 88409012
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In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other companies and, even though the investments were quite high, because the offer of products was diverse, the growth has proved to be quite low.

The QSPM Matrix

Having all these in mind, the main two directions I could identify for the Kellogg Company to follow are represented by a potential enlargement of its company in Europe -where for example, the sugar free chocolate chips cannot be found- or by a diversification of the products line in the North America, the most…


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