Marketing Strategy Plan

Select a Hospitality property that you are interested in and would like to learn more about. The objective of the project is to give students an opportunity to think about and apply the concepts covered in this class to an actual hospitality property. Your assignment is to create a new Marketing Strategy Plan for the property not just to report on their current marketing plan. The purpose of this assignment is to help you have fun with Marketing Strategy and show you how all the pieces of Hospitality Marketing fit together.



Spend time researching your selected property in the library or online.

The property I want to cover is the Marriott Hotel

For this project you will need to cover and create:

1. Mission statement

2. Slogan

3. Vision Statement

4. Do a SWOT analysis including a Competitive/Environmental Assessment

5. Objectives

6. Strategies and Tactics

7. Product positioningBoston Consulting Group Portfolio Box

8. Product life cycle

9. Action Plans

a. Advertising
b. Promotions
c. CO-OPS
d. Sales
e. Public Relations

10. Target market

a. consumer
b. buying characteristics
c. market potential

11. Issues

a. Measurements and Results
b. Budget

12. Ethical issues associated with the property





Requirements:

All reports must be word-processed (font Times New Roman, font size 12) doubled spaced and utilize correct grammar, syntax, and spelling. Margins should be no larger than one inch. It needs to be in paragraph form and you do not need to repeat the headings. Length should be adequate to cover all the topics including charts and tables.

Marketing Strategy
Q. Prepare one page in marketing plan in bullet point format for the ODI lens .The plan should clearly state which group of customer you plan to target, which price you plan to target,what price you plan to charge,how you plan to sell & promote the product, and what unit of sales you expect to achieve in the next three years with proper working.

MARKETING PLANNING

www.innocentdrinksandfoods.co.uk

pls make sure uts original...it my life.

Part 1:
Identify a selection of competitors (minimum 3 competitors) using appropriate criteria such as price, quality, brand value, level of advertising, product range etc
Using the strategic positioning tools PLC, BCG matrix and perceptual mapping, identify the competitive advantage for the organization

Part 2:
Identify appropriate marketing objectives using Ansoff?s growth matrix

Part 3:
Identify a growth strategy from the Ansoff?s growth matrix and propose a short term marketing strategy (marketing mix recommendations) for an appropriate target market. Produce a target market profile, detailed description (pen portrait) and visual board of a typical target consumer.

Overall
Theory and Application
Use relevant marketing planning tools and present in appropriate formats where applicable

Word Length
The word limit is 600 words (+/-5%). All assignments must be submitted with a word count at the end of the work (available on all word processors). Excessive, minimal, inaccurate, or missing word totals will be penalised. Note words within diagrams / tables / charts are not taken into account in the word count unless there is excessive use of words

Research / Referencing
You are required to do research to help you answer the questions and a minimum of 5 academic sources is expected.
Where possible find relevant facts and statistical data to back up your answers providing references in Harvard style Harvard referencing guide. Provide a bibliography using the Harvard referencing system
Include an appendix with appropriate appendices? this normally consists of any relevant information that helped with the coursework such as articles, reports (do not need to include all the report ? just the first page and or anything that was highly relevant, any additional models applied, self reflection.

Presentation / Structure / Layout ? Be creative where possible in the presentation of the work, use images and colour where possible to make the work more visually effective. Follow the format in which the questions have been set for the coursework. Use table charts and diagrams where possible.

Marketing strategy is what you will do to accomplish marketing goals and objectives. Many refer to the "4p's" as strategies. Others (and I am one) refer to them as tactics. That is, the 4 p's: product, price, promotion, and place (or distribution) are how you will implement marketing strategies such as segmentation, product differentiation, niching, etc. Neither strategies nor tactics are determined in a vacuum. They are determined in terms of the mission, and vision of the organization and the environmental variables faced by the marketer.
So, as a starting point in our discussion please consider how the strategies or tactics of a firm are developed.
Begin by reading the following article:
"Hawaii on tour: How paradise competes" by Lisa M. Keefe. Marketing News. Chicago: May 22, 2000.Vol.34, Iss. 11; pg. 5-7.

Now answer the following question in a three to four page paper:
What was the overall marketing strategy of the Hawaii Visitors and Convention Bureau's (HVCB) campaign? Which specific tactics (4p's) were used and how? What would you have done differently and why? What were some of the environmental variables that the HVCB faced? What competitive advantage(s) did HVCB possesss?

Marketing Assignment?

Overall Philosophy: a time to reflect upon what you have learned, which should be USEFUL to you and/or your firm
Topic: Make a (important) contribution to your firm?s Marketing Strategy and Practice
Due Date: September 1st, 2012

TOPIC: Making a contribution to your firm?s marketing strategy and practice
1) Pick one element that we have covered together?2) Critically assess your firm?s current practice in this domain
3) Make one proposal that would improve your firm?s performance.

FORMAT:
Confidential internal memo sent to your firm?s Chief Marketing Officer or CEO
You can use your former or future firm if appropriate
6 pages max, excluding appendices ? but please don?t ?exaggerate!


TIPS:
1) do use this opportunity to read further on the chosen topics (always quote your references!)
2) you will be evaluated both on the scope and on the quality of the proposal (is it novel, can it be implemented,...)
3) defend your proposal by addressing its shortcomings, potential roadblocks...
4) include the context (description of your firm, competitive environment...) in the appendix to avoid spending too much space on the topic

Post-Module Assignment ? Example 1
Increasing Net Benefits: Take one of the alternative methods of your choice (emphatic design, lead-user, or co-creation with user) ? provided that it is not yet systematically deployed within your organization. Propose to implement this method within your firm.
Key questions may include the following ones: Could the method become ?standard practice?? Why? Why not? What would be the upside? How would you have to adapt the method to better suit your firm?s needs? Are there any roadblocks you can think of? What are the changes ? if any ? that you would want to make to your organization to deploy the method?...

Post-Module Assignment ? Example 2
Bridging the Value Gap: Take one issue that you think is the largest source of value loss in your firm (intangibility, variance or visibility). Propose new measures to eliminate the value loss.
Key questions may include the following ones: What steps ? if any ? did your firm already implement to reduce this gap? How successful were they? Why? What would you change? What steps could you propose to further reduce the gap? Could you think of other mechanisms than those I proposed in class?...

The subject should be around telecommunication, e-commerce, mobile money, reverse innovation, mobile advertisement, mobile marketing, market segmentation.

Writer should make a suggestion of the topic and we should agree on the subject before he starts.

Marketing Analysis Paper

Identify the different types of analysis used by marketers to determine the following:
? product positioning
? competitive positioning
? customer perceptions and
? distribution-channel analysis

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

Marketing Strategy for Products

This will be part of a marketing plan. Please Please make sure that the questions below are answered for the Product. PLease PLEASE WRITE THE QUESTION FIRST AND THEN PUT THE ANSWER UNDERNEATH IT.

The product that will be marketed is DOVE SOAP FOR MEN. Also, need 2 references to support the discussion on the product, product characteristics, and target market. Please be specific in the answers and very detailed. I HAVE HAD A COUPLE OF PROBLEMS BEFORE, PLEASE READ THE INFORMATION I AM PROVIDING.

1.Discuss the type of product the company will offer and identify its primary characteristics.


2.Discuss the product branding strategy.


3.Discuss how the product fits within a product line and the depth and breadth of the line.


4.Explain how the product and target market strategies fit with the organizational strateg

Marketing and the Triple Bottom Line. Business social responsibility (BSR), also known as corporate social responsibility (CSR) today goes well beyond the mere environmentalism presented in our text. Conducting business in accordance with the triple bottom line is the new standard, the expectation for business, and numerous governmental regulations as well as formal regional/industrial standards have been created. Familiarize yourself with these concepts by perusing the website articles provided in the lecture?s Readings. Marketing of today and in the future must now be in sync with these standards and expectations. Consider that which has been learned about consumer attributes, decision making and mental processes, social processes, lifestyles and values (cultural, generational, family).

Answer the question: How must marketing strategy and implementation be adjusted/conducted to position a product for the 21st century consumer, and succeed within the new internal/external environmental forces associated with BSR?

Marketing Mix Paper

Prepare a 700-1,050-word paper describing the four elements of the marketing mix (product, place, price, promotion). In addition, describe how each element is implemented within a specific organization of your choice and how the four elements relate to that organization?s marketing strategy. Be sure to identify the name and type (profit, non-profit, government, etc.) of the organization and its product or service offering

Marketing Project Plan - Ford Case

1. (Updated) Executive Summary
2. Marketing Strategy Sections:

2.0. Strategy Overview
2.1. Mission
2.2. Marketing Objectives
2.3. Financial Objectives
2.4. Target Markets
2.5. Positioning

Marketing Principles

One of your company's most important products is in the maturity stage of its product life cycle and has been for awhile. Now the competition is taking aim at your product. What marketing strategies are the most appropriate in this situation? Discuss strategies for each element of the marketing mix. Which strategy would you use first? why?

Marketing Strategies

Reading AssignmentBerkowitz, Chapter 2: p. 41-76, Chapter 3, p. 82-118, Chapter 8, p. 270-286Assignment Type: Individual Project Points Possible: 50 Deliverable Length: 1-2 pages
Each question must be answered in essay format. Please upload as a Word Document.Answer the following:Occasionally, when examining marketplace considerations, an organization might establish strategies for consolidation. Name the 4 ways to accomplish this objective, and give an example.There are 4 basic structural forms of competition that can be arrayed. Name the 4 basic structural forms of competition, and describe each one.

MARKETING RETAIL STORE EXERCISE

Instructions: Do a comparison of the marketing strategies of two specialty stores in the same niche category, such as hardware, video, apparel, grocery, etc. Select one store with higher prices that appeals to upscale customers and one with low prices that appeals to price-conscious customers. Visit the store. Talk with the manager or other responsible person to gain some primary research on the establishment( Just make up something, don't need to see the real manager).

1. Answer the questions on this sheet in typed format, double spaced ? 4-5 PAGES
2. Grammar and spelling will be a part of the grading. ANSWER QUESTIONS BY NUMBER, IN ORDER.


ASSIGNMENT: GAIN A BETTER UNDERSTANDING OF THE DIFFERENCES BETWEEN RETAIL STORES CONSIDERING STRATEGIES AND BUYER BEHAVIOR RELATIVE TO THE PRODUCT, PRICE, PROMOTION, AND SERVICE.


QUESTIONS:
EVALUATION CRITERIA:
1. TYPE OF OUTLET(CONVENIENCE, SHOPPING SPECIALTY, ETC)
2. LOCATION ? DESCRIBE REASON FOR SPECIFIC LOCATION
3. IS THE INTERNET A KEY FACTOR IN PROMOTION AND SALES STRATEGIES?
4. CUSTOMER PROFILE - WHO SHOPS THERE? TARGET MARKET SEGMENTS
5. UNIQUE COMPETITIVE POSITIONING ? WHAT SEPARATES THEM FROM COMPETITION.

PRODUCTS/MERCHANDISE:
1. CATEGORIES OF PRODUCTS(TYPES & QUALITY)
2. ASSORTMENT(VARIETY TO ATTRACT SPECIFIC TARGET MARKETS)
3. BRAND OR NON-BRAND STRATEGY


PRICING:
1. POSITIONING - HIGH, MEDIUM, LOW (EXAMPLE: HIGH QUALITY HIGH PRICE)
2. EVERYDAY PRICING POLICY?
3. CAN PRODUCTS BE EASILY COMPETITIVELY SHOPPED

PROMOTION/PRESENTATION:
1. HOW WELL IS THE STORE LAID OUT-DISPLAYS~ PULL THRU CONCEPT.
2. PROMOTIONS CONSISTENT WITH IMAGE? ARE SPECIAL SALES OBVIOUS?
3. TYPES OF EXTERNAL MEDIA ADVERTISING

SERVICE
1. SALES APPROACH - AGGRESSIVE OR LAID BACK OR IN-BETWEEN.
2. IS INFORMATION AVAILABLE TO HELP YOU? DO THEY HIDE PRICES?
3. CAN YOU GET ANSWERS EASILY FROM CLERKS?
4 ARE SALES PEOPLE WELL-TRAINED?
5. RETURN POLICIES AND WARRANTIES.


IN YOUR OPINION WILL ONE OF THESE TWO STORES BE MORE LIKELY TO SURVIVE OR GROW IN THE NEXT DECADE? GIVE SOME REASONS AND EXAMPLES TO ILLUSTRATE YOUR POINT OF VIEW? INCLUDE AN EXAMPLE OF SOME ?RISK? THAT CONCEIVABLY WILL CHALLENGE THESE ESTABLISHMENTS IN THE FORESEEABLE FUTURE? (IF NOT, EXPLAIN YOUR ANSWER)

INCLUDE ANY RECOMMENDATIONS FOR EITHER OR BOTH OF THE STORES BASED ON YOUR OBSERVATIONS.

Example: Wal-mart and Target or Ross and Nordstrom.
Let me know if you have any questions, thank you

(marketing wellness and prevention)

Suppose that you are tasked with managing a health care marketing division for a pharmaceutical drug. A junior member of your marketing team suggests that you increase the budget to invite health care providers to attend symposia in which they will be trained to be speakers. One goal of the marketing plan is to influence physicians to prescribe the drug. The team member has draft versions of brochures and DVD's espousing the benefits of the drug; these are to be distributed to physicians and patients as a way to boost sales. The team member also suggests that a bonus system be set in place for your sales representatives in their territories in order to increase the number of prescriptions that physicians make for the drug.

1. What are some of the ethical issues associated with this marketing strategy?

2. How would you address these issues as the manager of your division?

Marketing plan for a healthcare staffing agency with one office in the metro area and one in the suburban area. Would be dealing specifically in the healthcare industry and providing jobs for only those in the medical field. The company intends on helping to staff in home care opportunities, nursing homes, local hospitals and hospice centers in these two areas. It is intended to have two location to serve the metro area as well as suburban areas. The recruitment levels will encompass entry level to experiences healthcare providers including nurses.

Marketing Plan Outline


I. Executive Summary

A high-level summary of the marketing plan.

II. The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis

Company Analysis

Goals
Focus
Culture
Strengths
Weaknesses
Market share

Customer Analysis

Number
Type
Value drivers
Decision process
Concentration of customer base for particular products

Competitor Analysis

Market position
Strengths
Weaknesses
Market shares

Collaborators

Subsidiaries, joint ventures, and distributors, etc.

Climate

Macro-environmental PEST analysis :

Political and legal environment
Economic environment
Social and cultural environment
Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

The firm's internal attributes can be classed as strengths and weaknesses.
The external environment presents opportunities and threats.


IV. Market Segmentation

Present a description of the market segmentation as follows:
Segment 1

Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity


Segment 2
.
.
.


V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy

Discuss why the strategy was selected, then the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
Product

The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include:

Brand name
Quality
Scope of product line
Warranty
Packaging

Price

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

List price
Discounts
Bundling
Payment terms and financing options
Leasing options

Distribution (Place)

Decision variables include:

Distribution channels, such as direct, retail, distributors & intermediates
Motivating the channel - for example, distributor margins
Criteria for evaluating distributors
Locations
Logistics, including transportation, warehousing, and order fulfilment

Promotion

Advertising, including how much and which media.
Public relations
Promotional programs
Budget; determine break-even point for any additional spending
Projected results of the promotional programs


VII. Short & Long-Term Projections

The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

VIII. Conclusion

Summarize all of the above.

Appendix

Marketing Strategies


Reading Assignment
Berkowitz, Chapter 2: p. 41-76, Chapter 3, p. 82-118, Chapter 8, p. 270-286
Assignment Type: Individual Project Points Possible: 50 Deliverable Length: 1-2 pages

Each question must be answered in essay format. Please upload as a Word Document.

Answer the following:

Occasionally, when examining marketplace considerations, an organization might establish strategies for consolidation. Name the 4 ways to accomplish this objective, and give an example.
There are 4 basic structural forms of competition that can be arrayed. Name the 4 basic structural forms of competition, and describe each one.



My Professor's comment.

***Good paper. Good use of citations. to make a better paper, I would have either done some additional research for real life examples in the consolidation section, or further illuminated these topic. You just gave me back the book. usually in academic coursed you do not reference the text book. With a little additional research and examples you can really supercharge this effort.**

MARKETING RESEARCH CASE PAPER
MARKETING- PLEASE FOLLOW THE EXACT SPECIFIED REQUIREMENTS HEREIN STRICTLY AND SPECIFICALLY.
NO PLAGARISM.
NO CUT AND PASTE PAPER.
CUT AND PASTE PALAGRISM PAPER WILL NOT BE ACCEPTED OR PAID.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN.

THANK YOU VERY MUCH FOR THE TIME AND EFFORTS AND PATIENCE IN LOOKING THOROUGHLY THE REQUIREMENTS AND IMPORTANT NOTES AND COMPLETEING THE MARKETING PAPER REPORT.
Resources will be sent.

Critical Evaluation of Marketing Strategy

CRITICAL EVALUATION OF MARKETING STRATEGIES.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN

Turnitin sensitive.

NO PLAGARISM, NO COPY,
NO CUT AND PASTE ESSAY PAPER ALLOWED

Word Limit: 4500words and More.
No cut and paste copied essay allowed.

IMPORTANT NOTE:

1). HARVARD STYLE REFERENCING BIBLIOGRAPHY REQUIRED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.


2). PROPER ACCURATE IN-TEXT HARVARD STYLE REFERENCING REQUIRED. THERE MUST BE FULL HARVARD IN-TEXT REFERENCING PROVIDED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.

3). MICROSOFT WORD FORMAT. Must be ok with Turnitin, No Plagarism Allowed.
No cut and paste COPIED PLAGARIZED Essay.

WARNING:
THIS IS A MARKETING PAPER. MARKETING TOPIC.

LATEST DUE DATE FOR THE DELIVERY OF THIS PAPER MUST BE ON THE 26 APRIL 2010. THERE WILL STRICTLY BE NO TIME OR DATE OF DELIVERY EXTENSIONS. NO PAYMENT WILL BE PAID FOR LATE DELIVERY.NO TIME EXTENSIONS ALLOWED PAST 26 APRIL 2010.

4500 WORDS OR MORE.

No Plagarism Allowed.
No cut and paste Essay.
MUST PASS SUCCESSFULLY THROUGH TURNITIN.


PAPER REQUIREMENTS:

PAPER Requirements:

You are required to conduct a Situation Analysis for a company with which you are familiar BASED ON MARKETING CONCEPTS AND THEORIES AND EVALUATION ALL BASED ON MARKETING.

The company you work for is a suitable choice (although it does not have to be named if you would prefer).

You may perform the analysis and evaluation at either the corporate, division or product level, whichever is the most relevant to you personally.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather
on CRITICAL EVALUATION of available information about strategy and operations,
using marketing theories and concepts to guide analysis.
It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated USING FULL MARKETING THEORIES AND MARKETING CONCEPTS TO GUIDE ANALYSIS.

WARNING: Be warned however, that the higher the level of analysis (ie. corporate level), the more complex and difficult the task.
The Situation Analysis should and must conclude with a detailed proper accurate SWOT MARKETING. MARKETING. MARKETING. THERE MUST BE SWOT ANALYSIS DETAILED AND COMPREHENSIVELY PROVIDED USING ACCURATE MARKETING CONCEPTS AND THEORIES TO ANALYZE. SWOT ANALYSIS MUST BE PROVIDED.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather on CRITICAL EVALUATION of available information about strategy and operations, using marketing theories and concepts to guide analysis. It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated.


PLEASE SEE , THIS IS VERY IMPORTANT: WARNING:
Please note that the executive summary, introduction and current market situation should NOT exceed more than 1500 words.
PLEASE REMEMBER ALL SPECIFICATIONS DETAILED HEREIN, TO AVOID FULL REWRITE REQUEST TO YOU AGAIN.

IMPORTANT:
The emphasis of this assignment and the bulk of the marks are given for the analytical component of this assignment (see rubric).

NB: Report format is REQUIRED.

PLEASE NOTE, ITS IMPORTANT TO PREVENT A REWRITE REQUEST:
Criteria for Assessment
Criterion Weighting
Executive Summary; Table of Contents
Contains a concise but comprehensive executive summary and table of contents 5
Introduction
Introduction sets the scene for the report (background and context) and signals the course that the report will take 5
Current Market Situation (situation analysis)
Analysis of the Current Marketing Situation (segments; industry & customers; marketing mix used; competitors; suppliers; macro environment etc) 25
Critical Evaluation
Critical Evaluation of Market Situation (using supporting theories) 30
Growth Opportunities
Growth Opportunities are Identified & Justified 10
SWOT analysis summarising the above analysis WITH A CONCLUSION
Provides a SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) and includes a CONCLUSION that lead to your recommendations 10
Recommendations
Recommendations Substantiated 10
Presentation
Overall Presentation, Written expression, Referencing 5

Total 100

MARKETING RESEARCH CASE PAPER
MARKETING- PLEASE FOLLOW THE EXACT SPECIFIED REQUIREMENTS HEREIN STRICTLY AND SPECIFICALLY.
NO PLAGARISM.
NO CUT AND PASTE PAPER.
CUT AND PASTE PALAGRISM PAPER WILL NOT BE ACCEPTED OR PAID.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN.

THANK YOU VERY MUCH FOR THE TIME AND EFFORTS AND PATIENCE IN LOOKING THOROUGHLY THE REQUIREMENTS AND IMPORTANT NOTES AND COMPLETEING THE MARKETING PAPER REPORT.
Resources will be sent.

Critical Evaluation of Marketing Strategy

CRITICAL EVALUATION OF MARKETING STRATEGIES.
IMPORTANT : DUE DATE FOR THE DELIVERY OF THIS MARKETING PAPER MUST BE ON THE 26 APRIL 2010.

NO EXTENSIONS WILL BE ALLOWED FOR LATE DELIVERY OF THIS ORDER PLACED HEREIN

Turnitin sensitive.

NO PLAGARISM, NO COPY,
NO CUT AND PASTE ESSAY PAPER ALLOWED

Word Limit: 4500words and More.
No cut and paste copied essay allowed.

IMPORTANT NOTE:

1). HARVARD STYLE REFERENCING BIBLIOGRAPHY REQUIRED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.


2). PROPER ACCURATE IN-TEXT HARVARD STYLE REFERENCING REQUIRED. THERE MUST BE FULL HARVARD IN-TEXT REFERENCING PROVIDED. OTHERWISE THIS DELIVERY WILL NOT BE ACCEPTED.

3). MICROSOFT WORD FORMAT. Must be ok with Turnitin, No Plagarism Allowed.
No cut and paste COPIED PLAGARIZED Essay.

WARNING:
THIS IS A MARKETING PAPER. MARKETING TOPIC.

THIS IS VERY IMPORTANT:
WARNING:
The focus is NOT on access to information and description of strategy and operations,
but rather on CRITICAL EVALUATION of available information about strategy and operations, using marketing theories and concepts to guide analysis. It is entirely legitimate to make assumptions where access to information is limited, provided these are CLEARLY JUSTIFIED AND stated.


PLEASE SEE , THIS IS VERY IMPORTANT: WARNING:
Please note that the executive summary, introduction and current market situation should NOT exceed more than 1500 words.
PLEASE REMEMBER ALL SPECIFICATIONS DETAILED HEREIN, TO AVOID FULL REWRITE REQUEST TO YOU AGAIN.

There are faxes for this order.

Marketing
Title : tobacco industry marketing practices and smoking ban in Boston

Your resources will be 3 articles in 2009 . I need you to take about this new regulation in Boston and how it is affecting the service marketing of the cigarette brand.i have found 2. Please find a thired one. Also you have to include a 4th reference which is not article.
Articles;
http://www.cbsnews.com/stories/2009/02/08/eveningnews/main4784060.shtml
http://www.boston.com/news/health/blog/2009/02/cigarettes_gone.html

The paper should not be a history lesson about a services marketing in Government sector. It should be a
narrative approach of how my service provide by Government sector ,
solve a problem that needs a customer need.
critique can be based on the service government marketing strategy and competitive differences and customer experience
Important papmeter:
1. What point do you try to communicate about the service provide by government? And why should any one care about your report or listen to to your presentation?
2. Interesting facts
3. Statistics

Marketing Plan Outline

I will provide you with a product that you would like to introduce to the marketplace. It may be
a product or service from an existing company or a new concept.
Prepare a 1800 word outline of a Marketing Plan for your selected product/service.
Include the following elements in your outline:
A brief description of the product/service being offered.
An analysis of the market in which the product/service will be offered.
i. Size and demographics of the markets
ii. Potential competitors (if any)
An analysis of the marketing strategies that will be used for the introduction of the
product/service.
i. Pricing
ii. Promotion
iii. Distribution
iv. Sales support
Your paper should be formatted to meet APA guidelines.
There are faxes for this order.

Marketing Management Assignment:
Organisation and environmental analysis
Weight: 25% of total marks
Maximum length: 6 pages
Due: Monday, 04 April at 12 noon
Purpose
This assignment requires you to undertake the process of analysing Bankwest (the bank) and it?s operating environments from a Marketing perspective. The focus of this assignment is Units 1?5 of MBA Marketing Management. You will provide an overview of Bankwest, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which Bankwest operates (its industry and the macro-environmental forces impacting on the industry).Here, you are not just reporting what Bankwest is doing now and what ?orientation? it displays in its marketing strategies, but also assessing whether its orientation towards marketing is likely to (or perhaps should) change in the future. You will also need to examine what forces are driving the marketing environment and strategies that Bankwest is (and should be) employing.In the assignment you must work towards identifying Bankwest?s marketing situation now, and the operating environment and strategic landscape affecting it. You will go about this by examining and critiquing its orientation, as well as by illustrating and interpreting information about the 5Cs as they pertain to Bankwest. This will include a description of your customers and their behaviour, competitors, the company (or organisation), collaborators and the context. Finally, you will comment on how Bankwest learns or gathers information about the 5Cs. You must critically analyse Bankwest?s current orientation and its position with respect to the 5Cs. In addition, you should be able to reflect on the type of information Bankwest utilises to understand the environment in which it conducts business. In preparing your answer to the assignment it may be helpful to consider it from the perspective of an outside consultant that is hired to critically evaluate Bankwest?s current marketing position and operating environments.
Address the following issues:
** Please note. It is recommended that you follow the outline presented below and answer each question as it is presented.
Issue 1 (15% of marks for the assignment)
Provide a brief description of Bankwest and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ?slogans? that Bankwest utilizes to communicate its purpose. In describing Bankwest, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation.Finally, include a brief description of the product(s) Bankwest offers the market. Comment on how important is the role of ?Brand? in Bankwest?s marketing strategy?
Issue 2 (15% of marks for the assignment)
Analyse each of the 5Cs for Bankwest:
a. Company ? what are your strengths and key resources, what are some of your weaknesses? What are the opportunities and threats?
b. Customers ? who are you serving and what type of behaviour is ?typical? from them?
c. Collaborators ? describe your suppliers, distributors or other partners that help you to deliver your products to the market? If you don?t have any ? explain why it is not necessary.
d. Competitors ? who are the current main competitors, are there any potential new threats or new entrants to the marketplace?
e. Context ? what other factors affect your organisation (e.g., legal, political, technological, etc.)?
Issue 3 (15% of marks for the assignment)
How does Bankwest go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learnabout:
a. What customers want?
b. Which competitors pose a threat?
c. How the context of business is changing, if at all?
d. What role collaborators play in the process?
Issue 4 (20% of marks for the assignment)
Describe the Segmentation, Targeting and Positioning strategy that Bankwest adopts with respect to its products. In other words, identify the target segments, as well as how Bankwest wants its product(s) to be viewed by the targeted segments.
Note: If your organisation produces many goods and/or services, you may want to pick a particular one and provide more depth on that particular one, rather than being very general about the entire organisation. (Could we please focus on homeloans)
Issue 5 (35% of marks for the assignment)
Based on your understanding of marketing, and thinking strategically, how would you rateBankwest in terms of its marketing strategy/focus? Where is it doing a great job and/or in what ways can it improve?
Note: You may wish to comment on:
? Does Bankwest?s orientation to marketing make sense? In other words, can you justify why Bankwest should (or should not) change its orientation towards marketing? If you recommend a change ? to which orientation and why.
? How effective is the monitoring and analysis of the 5C?s within Bankwest? In other words, is Bankwest good at collecting such information?
? How well does the monitoring and analysis inform Bankwest?s marketing strategies? What are the direct impacts (outcomes) of the current marketing analysis approach and how could this be improved? In other words, what information (if any) that is collected is used? In what way(s) can the current marketing analysis approach be improved? Or, if no changes are needed, why is it so effective?
? How well does Bankwest utilise its ?Brand?? Is too much emphasis placed on the ?Brand? or is too little?
? Does Bankwest target the ?right? customers? Are there any potential customer segments that Bankwest is ?missing?? In what ways could Bankwest?s STP strategy improve? Or, in what way is Bankwest?s STP strategy effective?**In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions

Marketing Project


The project will be to create a Marketing Plan for a steak house type restaurant in the Charlotte, North Carolina area, preferable the Ballantyne, which is located in the south section of Charlotte along Interstate 77.

The plan should be feasible, meaning that there will be costs for anything that is planned and you will need to list a dollar value to any implementations. For example, if you decide on an internet presence, please assign an annual cost to this as well as defining what makes up this cost. With respect to the internet presence, are you going to have in-house personnel handle this? If so, there are costs such as payroll to have someone maintain the site, or are you just going to have a static site that will provide information only. Please remember to assign costs for the various other proposed plans.

Additionally there should be appropriate demographics and other pertinent information as part of your marketing plan. For example if you decide to open up a toy store then you need to make sure that it will be feasible with your location. Having a toy store on Wall Street in New York City might not be the appropriate location.

This marketing plan should not only address your first year in business but unlike accounting your marketing plan needs to be larger than that. Another example, the name of your entity should not be so narrow that it may not allow for long-term growth. (Federal Express was the name of the business. Imagine the name if it would have been called Smith Express or Chicago express.)

Your plan at a minimum needs to include:

1. Defining your product or service.

2. Define your organizational structure

3. As we learned in chapter 2 there are key components to a marketing plan. They are:

4.
1. Executive Summary

2. Situation Analysis

2.1. Market Summary
Target Markets
2.1.1. Market Demographics -
Geographics
Demographics
Behavior Factors
2.1.2. Market Needs
2.1.3. Market Trends
2.1.4. Market Growth

2.2 SWOT Analysis
2.2.1. Strengths
2.2.2. Weaknesses
2.2.3. Opportunities
2.2.4. Threats

2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues

3. Marketing Strategy

3.1 Mission Statement
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4. Financials

4.1 Break-even Analysis
4.2 Sales Forecast
4.3 Expense Forecast

5. Controls

5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning



Remember your marketing plan must not forget to address:
i. Who your competition is
ii. Dont forget to list your location, where your plan will be implemented
iii. Dont forget to have a well defined mission statement for your entity
iv. Dont forget your distribution channels.
v. Dont forget to define who your customer is (target market)
a. Including demographics
b. Life cycle demographic
c. Positioning of product or service
d. Government, business, or consumer
vi. Is this a growth industry, mature industry, declining industry provide data and define.
vii. Is your marketing plan addressing issues such as:
a. Follow-up
b. Will you have repeat business by previous customers- if so, when?

Financials are also needed for this project. (I can do the financials)

Marketing? Assignment
The final date for submission of this assessment is 29 Nov2012

For all parts of this assignment [Parts A (1), A (2) and B], you are asked to consider the organization that you work for, or one that you are very familiar with. The expected overall word count for this assignment is 3300 words in length. Please select an organization like Apple, coca cola or anything famous and successful

Part A(1):

Prepare a brief introduction for this assignment, indicating your chosen organization, the industry in which it operates, and the market(s) it serves.?(Guidance regarding the length of this Introduction is provided in Point (1) in the ?Notes? section - see page 4 of this Assignment document).

Based on your chosen organization, examine the development of Relationship Marketing in terms of its customers, and consider the main issues that have affected this development ? for example, some areas that your answer might examine, but should not be limited to, include:

- The role and importance for the organization in developing relationships with its customers.
- How have these relationships developed over time?
- Are there any differences between how the relationships have developed for B2C and B2B ?customers?
- Are there any differences between the development of customer relationships for domestic and ?overseas markets?
- Consider the influence that relationships with other stakeholders have had on the development of ?the organization?s relationships with its customers.
- Are there any issues / challenges that have hindered the development of customer relationships? How have they been overcome??
- Are there any disadvantages to building long-term relationships with customers?
(50%)

Part A(2):

Consider the issues / developments that might affect the organization?s relationships in the future (this examination may go beyond relationships with customers). How might your chosen organization respond to these issues / developments?
(20%)

Part B:

Consider the various activities / tools / schemes that your chosen organization uses to build customer loyalty and evaluate their effectiveness. Suggest ways in which they can be improved and / or developed for the future. (30%)

(Figures in the brackets indicate relative weightings for each part of the assignment)
Useful References:

The following provides some ?initial? readings for this assignment. Remember, you will need to support your answers with a range of academic and non-academic sources.

Textbook Chapters and Course ?Unit? Readings:
Baines, P., Fill, C. and Page, K. (2011) Marketing, 2nd Edition. Oxford University Press: Oxford ? Chapters 14 and 15

Egan, J. (2001) ?Throwing the baby out with the bathwater??, Marketing Intelligence and Planning, Vol. 19, No. 6, p.375-384

Jones, T.O. and Sasser Jr, W.E. (1995) ?Why satisfied customers defect?, Harvard Business Review, Nov/Dec, p.88-99

Kumar, V. and Shah, D. (2004) ?Building and sustaining customer loyalty for the 21st century?, Journal of Retailing, Vol. 80, No.4, p.317-330

Mouzas, S., Henneberg, S. and Naude, P. (2007) ?Trust and reliance in business relationships?, European Journal of Marketing, Vol. 41, No. 9/10, p.1016-1032

Turnbull, P., Ford, D. and Cunningham, M. (1996) ?Interaction relationships and networks in business markets: an evolving perspective?, Journal of Business and Industrial Marketing, Vol. 11, No. 3/4, p.44-62

Other ?Useful? Readings:

Conway, T. and Swift, J.S. (2000) ?International relationship marketing: the importance of psychic distance?, European Journal of Marketing, Vol. 34, No. 11/12, p.1391-1413

Gronroos, C. (1994) ?From marketing mix to relationship marketing: towards a paradigm shift in marketing?, Management Decision, Vol. 32, No. 2, p.4-20

Harker, M.J. and Egan, J. (2006) ?The past, present and future of relationship marketing?, Journal of Marketing Management, Vol. 22, p.215-242

Morgan, R.M. and Hunt, S. (1999) ?Relationship-based competitive advantage: the role of relationship marketing in marketing strategy?, Journal of Business Research, Vol. 46, p.281-290

Narayandas, D. (2005) ?Building loyalty in business markets?, Harvard Business Review, Vol. 83, No. 9, p.131-139

Pressey, A.D. and Mathews, B.P. (2000) ?Barriers to relationship marketing in consumer retailing?, The Journal of Services Marketing, Vol. 14, No. 2, p.272-286

Ravald, A. and Gronroos, C. (1996) ?The value concept and relationship marketing?, European Journal of Marketing, Vol. 30, No. 2, p.19-30

Sheth, J.N. and Parvatiyar, A. (1995) ?Relationship marketing in consumer markets: antecedents and consequences?, Journal of the Academy of Marketing Science, Vol. 23, No. 4, p.255-271

Please Note:

(1) You are required to write concisely to transmit the information and your analysis. The expected overall word count for this assignment is 3300 words in length.
ALSO: please note that you are advised to keep the ?brief? Introduction section for this assignment to within 300 words.
(2) Please note the weightings of the marks for all of parts of the assignment and ensure that the length of your answers for all the parts reflect the relative weightings, as indicated.
(3) In your answer, make full use of the range of material available in this course (including academic and industry sources [plus market reports and government data]). We would expect to see a minimum of 6 academic references outside of the core textbook.
(4) You should be aiming to not merely ?describe?, but also to provide relevant examination / analysis, using the academic theory and relevant sources (company, industry, government and academic) to support your answer.
(5) Provide appropriate examples to illustrate your points.
(6) You will be required to cite the sources used within the text and to provide one accompanying Reference List (on a separate page at the end of your total assignment response).

Marketing Forces and Diversification

using the Noonan and Savolaine article as the focus, please respond in a 3-4 page paper to the following questions:

1.What do you think about the Market Orientation of the community hospital?
2. What do you think created the change?
3. How the quality of service changed and why?
4. If you would be the CEO of the hospital how you would approach the marketing issues?

reading material:

Abstract (Summary)
The challenge of engaging a community in the opening of a birthing center becomes even more daunting when community members speak 40 different languages. One midwestern community hospital not only took on this challenge, but also turned it into one of their greatest marketing success stories. Service area analysis identified the following ethnic populations: 72.2% non-Hispanic white, 7% African-American or black, 0.5% Native American, 11.2% Asian or Pacific Islander, and 9.1% other. Hispanics were included among the multiple ethnic background populations and accounted for 18.9% of the service area. However, ethnic descriptions of the service area failed to describe the unique features of the service area. Among the Caucasian population, recent immigrants from the Middle East and Eastern Europe predominated. The hospital's goal was to increase the market share for obstetric services in a highly competitive market. To do this, it developed marketing strategies to raise awareness of the new family birthing center in these ethnic communities by adopting several objectives.

Full Text
(933 words)

Copyright American Marketing Association Winter 2001

[Headnote]
CASE STUDY

[Headnote]
Serving a multicultural community requires a marketing melting pot.

Enlarge 200%
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[Photograph]


The challenge of engaging a community in the opening of a birthing center becomes even more daunting when community members speak 40 different languages. One midwestern community hospital not only took on this challenge, but also turned it into one of their greatest marketing success stories.

Defining the Market

Thirteen hospitals within a 10-mile radius of the primary service area provided obstetrical services, and an estimated 24,274 women of childbearing age lived in the primary service area. Another 134,055 of them lived in the secondary service area. The number of childbearing age women residing in the primary and secondary service areas was expected to decline by 7% over the next four years.

Service area analysis identified the following ethnic populations: 72.2% non-Hispanic white, 7% African-American or black, 0.5% Native American, 11.2% Asian or Pacific Islander, and 9.1% other. Hispanics were included among the multiple ethnic background populations and accounted for 18.90 of the service area. The percentage of Asians in the service area was quadruple the state and national populations, and the percentage of Hispanics in the service area was double the state and national populations.

However, ethnic descriptions of the service area failed to describe the unique features of the service area. Among the Caucasian population, recent immigrants from the Middle East and Eastern Europe predominated. The Asian immigrants came predominantly from Korea, Pakistan, India, and the Philippines. To narrow the market for ethnic childbearing women, researchers reviewed obstetrical discharge data and asked physicians to identify the major ethnic and cultural groups of their patients.

Using this technique, researchers were able to estimate the following major ethnic and cultural groups utilizing obstetrical services: Korean (23%); Indian, Pakistani, and Middle Eastern (29%); Assyrian (6%); and Hispanic (13%). Research into cultural considerations for these groups identified a significant subgroup of Indian, Pakistani, and Middle Eastern patients that were Muslim. Four target ethnic markets were defined: Korean, Middle Eastern, Muslim (Middle Eastern, Pakistani and Indian), and Hispanic (Mexican, Puerto Rican, and Cuban).

The hospital's goal was to increase the market share for obstetric services in a highly competitive market. To do this, it developed marketing strategies to raise awareness of the new family birthing center in these ethnic communities by adopting the following objectives. Difference services from competitors with the following:

* Graphic images and color coding for directional sinage within the facility

* Multilingual and color coding for directional sinage within the facility

* Multilingual and multicultural physicians (male and female), nursing staff, cultural liaisons, and interpreters

* Culturally diverse artwork throughout the facility

* Large state-of-the-art labor-delivery-recovery-postpartum rooms with jacuzzis and room for fily members

* Ethnic menus, microwaves, and refrigerators for patient use

* Spanish, Korean, Arabic, and Hindi language childbirth preparation classes taught by Hispanic, Korean, and Indian nurses

* Family-centered program of care

* Superior quality measures (e.g., low cesarean section rates and successful vaginal birth after cesarean initiatives)

Enhance its marketing presence in the following ways:

* Creating a new maternity services "brand" for the hospital (the graphic image of infant footprints)

* Aggressively marketing and promoting the new features and benefits of the hospital's maternity services

* Reinforcing the unique positioning of its culturally sensitive family-centered maternity care

Grand opening events included a series of receptions for the Korean, Middle Eastern, and Muslim (Indian, Pakistani, and Middle Eastern) populations. Korean physicians and nurses planned the Korean reception with the assistance of the marketing staff. On the evening of the reception, five Korean obstetrical and neonatal nurses dressed in traditional Korean gowns and led Korean-language tours of the facility. Korean food was served and gifts were distributed to the more than 400 guests. A program of dance and chamber music provided by Korean dancers and musicians followed the reception. The uniqueness of the event captured extensive Korean television coverage.

The Middle Eastern, Muslim (Middle Eastern, Pakistani, and Indian), and Hispanic receptions were similar in structure. Each event was planned with the help of bicultural and bilingual nurses and physicians and included facility tours, ethnic foods, and culturally appropriate gifts and entertainment. In total 2,700 individuals attended the events.

The Family Birthing Center has experienced 25% growth per year for the last three years following the opening of the center. Patient satisfaction has improved consistently and quality measures have remained above national averages, which is evidence that serving ethnic markets appropriately is an excellent business development strategy.


Customer is requesting that (infoceo) completes this order.

(Marketing Wellness and Prevention)

you evaluate the existing wellness and prevention marketing program of the health care organization.

Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?

Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it.

just for your info;

Trends in Wellness & Prevention Marketing

The movement away from acute care toward prevention and wellness is leading hospitals and health systems towards a concomitant emphasis on making wellness a fundamental part of their strategic platforms.

According to Chuck Reynolds, a principal at the Benfield Group (a health care consulting firm based in St. Louis), wellness and prevention can be used in several strategic ways:

Retail opportunities

Community health improvement

Wellness as a marketing tool

Clinical integration and continuum expansion

Health risk management.

Most health care organizations are not looking at wellness and prevention strategically and are missing opportunities, according to Reynolds. They may conduct health fairs for corporations, for example, but their efforts are fragmented.

According to Levy (2007), marketing wellness is largely about motivating individuals properly towards changing their behaviors. Of those who work in marketing at healthcare companies, Levy says that "marketing skills are needed to encourage, incentivise and motivate people to engage in prevention and wellness activities".


Customer is requesting that (Dhj2385) completes this order.

Marketing planning for UK domain?s pizza

*The company is (UK domain?s pizza)

1.0 Task one include 430 words
1.2 Domino?s pizza Pestle analysis 100 words
In economic issues mention GDP
1.3 Domino?s pizza major competitors and suppliers in the Uk markt: 180 words
Competitive factors such as:
1.3.1 Can rivals easily enter or leave market?
1.3.2 How much power do buyers and suppliers have?
1.3.3 Are substitutes available for company?s products?
1.3.4 How will company achieve competitive advantage?
1.3.5 How might new trends affect competitive balance?
1.3.6 Gather and analyse data about the following competitors:
(1) Pizza hut 20 words
(2) Papa jons 20 words
(3) Mac 20 words
(4) KFC 20 words
1.4 Customer behaviour towards the company and company performance: 150 words
Here is some elements to discuss
Market size
Market profitability
Market growth trends
Main products in the market
Consumer attitudes and buying behaviours
Major competitors and market shares
Distribution patterns
Marketing strategies used in the market
*Please notice that it is important to include some charts and figures on company performance, sales and profit .


2.1 Task Two: Segmentation, Targeting & Positioning
*Word count for this section should be 700
You should understand marketing segmentation theory really well as this will provide you with the knowledge of identifying the company?s current market segments in terms of the segment variables used. Then you will be required to identify 3 segments not currently targeted by the company and justify to the company your reasons for their selection. Finally, you are required to develop appropriate positioning strategies for your 3 chosen segments.
The 3 segments that have been chosen must fit with the company internal and external factors(such as financial resources and so on

Referencing is Harvard referencing style
References should be more than 10
Thank you ???.

Overall word count is 1130 words