Marketing: Questions Occasionally, When Examining Marketplace Considerations, Essay

Length: 2 pages Sources: 1 Subject: Economics Type: Essay Paper: #99780600 Related Topics: Competition, Target Marketing, Service Marketing, Marketing
Excerpt from Essay :

Marketing: Questions

Occasionally, when examining marketplace considerations, an organization might establish strategies for consolidation. Name the 4 ways to accomplish this objective, and give an example.

Strategies for consolidation, in basic terms, seek to enhance a firm's ability to manage that which it is undertaking at a specified time. In that regard, therefore, such strategies come in handy in protecting a firm's status in the marketplace, via non-growth means. The most common strategies for consolidation, according to Berkowitz (2010) include divestment, pruning, retrenchment, and harvesting.

Divestment in the words of Berkowitz (2010, p. 60) has got to do with "selling off a business or product line." As the author further points out, this particular strategy is in most cases utilized "when an organization believes that there is a weak fit between its major core business and a particular product line" (Berkowitz, 2010, p. 60). For instance, a firm that attributes its problems to a certain division's poor performance could make use the...

...

In this case, an entity lessens the products it serves to a target market. As Berkowitz (2010) points out, in this case, the firm does not exit the market totally; instead, it lessens the set of products it offers to the marketplace. A good example of active utilization of this strategy is when a firm considers a market segment very costly or to small to justify continued service.

Third, there is the retrenchment strategy in which case, as Berkowitz (2010, p. 60) points out, "a company decides to withdraw from certain markets." Here, a firm could seek to reduce the commitment it has to a certain range of existing products or services by exiting markets considered…

Sources Used in Documents:

References

Berkowitz, E.N. (2010). Essentials of Health Care Marketing (3rd ed.). New York: Jones & Bartlett Publishing.

Goodwin, N., Harris, J., Nelson, J., Roach, B. And Torras M. (2014). Principles of Economics in Context. New York: M.E. Sharpe.


Cite this Document:

"Marketing Questions Occasionally When Examining Marketplace Considerations " (2014, June 07) Retrieved August 19, 2022, from
https://www.paperdue.com/essay/marketing-questions-occasionally-when-189725

"Marketing Questions Occasionally When Examining Marketplace Considerations " 07 June 2014. Web.19 August. 2022. <
https://www.paperdue.com/essay/marketing-questions-occasionally-when-189725>

"Marketing Questions Occasionally When Examining Marketplace Considerations ", 07 June 2014, Accessed.19 August. 2022,
https://www.paperdue.com/essay/marketing-questions-occasionally-when-189725

Related Documents
Satisfaction, Trust and Commitment in
Words: 7853 Length: 29 Pages Topic: Business Paper #: 285065

Research Aim The purpose of this research is to investigate customer's loyalty throughout the dimensions of satisfaction, trust and commitment for mobile phone industry in Bangkok, Thailand. In addition, this research also provides practical knowledge which customers are dissimilar in satisfaction and look for different levels of relationship with mobile phones. To sum up briefly, it is completely useful for marketers to comprehend which paradigms affect customers to create good relationship

Generic Strategies for Consolidation and an Explanation of Market...
Words: 580 Length: 2 Pages Topic: Business Paper #: 14269225

Marketing Consolidation Strategies and Market Structure Consolidation Business may need to adopt a strategy of consolidation. The financial pressures in healthcare organizations have been noted as increasing the occurrence of consolidation (Goldstein, 2012). There are different consolidations strategies available, the choice of strategy should depend in the firms own situation and the general macro-environmental conditions as well as opportunities that exist. Berkowitz (2010) outlines four potential strategies; divestment, pruning, retrenchment, and harvesting. Each

Price Remains One of the
Words: 13276 Length: 51 Pages Topic: Business - Advertising Paper #: 94238809

From this perspective, luxury brands may be desired be many consumers, but the more affluent are clearly more readily capable of such acquisitions, making them a natural target for luxury brands marketers. Although there is a growing body of contemporary knowledge concerning the influence of self-perception and self-image on luxury brand purchases, the study of these issues is certainly not new. In fact, as early as 1899, Thorstein Veblen developed

Airline Industry Analysis the Past
Words: 3864 Length: 10 Pages Topic: Transportation Paper #: 63251273

S. are seeing modest improvements in economic indicators. The social environment is favorable for air travel. The mode still holds tremendous cachet with consumers and is favored when consumers can afford it. There is some consideration that the airline business is a major contributor to greenhouse gases and therefore global warming, but as of yet the industry has not come under serious public pressure as it is generally viewed by the

Risk Management in British Hedge Funds
Words: 19188 Length: 60 Pages Topic: Economics Paper #: 89099157

Risk Management in Hedge Funds A research of how dissimilar hedge fund managers identify and achieve risk The most vital lesson in expressions of Hedge Fund Management comes from the inadequate name of this kind of alternative investment that is an alternative: The notion that all methodical risks are differentiated away is not really applicable here, with the Hedge Fund returns, in realism, representing a mixture of superior administration of market

Customer Loyalty in E-Commerce Outlets
Words: 9393 Length: 34 Pages Topic: Business Paper #: 6794337

Much marketing research has been done on analysing customer behaviour and retention. As a consequence, it is crucial for online companies to create a loyal customer base, as well as to monitor the profitability of each segment (Reinartz and Kumar, 2002) Definition of customer e-loyalty Customer loyalty has been defined as "a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or